Amata World Podcast

In this episode of the Amata World podcast, producer and creative technologist Chris White joins us to demystify the intersection of artificial intelligence and modern filmmaking. With nearly two decades of genre storytelling experience, from launching MTV's cult horror franchise My Super Psycho Sweet 16, to executive producing V/H/S: Viral, to creating the interconnected sci-fi worlds of Portals and DOORS, Chris has built a career around scalable, character-driven narratives. Now, as an executive producer on Backrooms (alongside A24, Atomic Monster, 21 Laps Entertainment, and Chernin Entertainment) and producer on the upcoming The Heretiks, he offers a pragmatic look at how creators can leverage emerging technology to tell bigger stories on tighter budgets. He shares his journey from initial experimentation with generative tools to integrating them into the professional pipeline of high-stakes productions.The conversation navigates the complexities of the hybrid production model, where traditional live-action is augmented by AI post-production. White breaks down how tools like Runway are being used to handle dangerous stunts, manipulate environmental visuals, and create high-fidelity pre-visualizations that secure investor funding where traditional pitch decks fail. He also addresses the elephant in the room: the ethics of AI, likeness licensing, and the pushback from traditionalist circles. White challenges the "lack of soul" critique, arguing that AI is merely an evolution of the creative toolkit, comparable to the industry's shift toward CGI in the 1990s. As an instructor at Arcana Academy, where he teaches AI filmmaking with a strong emphasis on classical narrative craft, he brings both the practitioner's and the educator's perspective to the debate.Looking ahead, White envisions a future where audiences prioritise narrative immersion over the specific technical processes behind the curtain. Whether you are a skeptical traditionalist or a tech-forward creative, this episode provides a realistic roadmap for how the industry is quietly embracing AI to bypass the gatekeepers and unlock new levels of production quality.You can connect to Chris on:LinkedIn: https://www.linkedin.com/in/cwcreatorproducer/Instagram: https://www.instagram.com/xmister_whitexIMDb: https://www.imdb.com/name/nm1184214Each week we release an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR and if we have an extra week, we are posting an episode with a guest from Creative industries. Tune in, there are more amazing guests and stories to come up in the future.Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World podcast, we speak with Bridget Doran, founder and CEO of Traceport. Traceport is a blockchain-based infrastructure platform that provides an API enabling any organization to prove their data externally — think of it as a digital public notary that uses cryptographic verification to ensure data has never been altered. Bridget shares her journey from database administration and nonprofit tech into Web3, discovering BitcoinSV in 2019 after becoming disillusioned with the scalability limitations of other blockchain platforms.Bridget discusses how building Traceport for Charities (a SaaS application demonstrating the platform) led to a bigger vision: abstracting blockchain complexity so any sector - compliance, IoT, pharmaceuticals, or beyond - can use immutable data attestation without understanding the underlying technology. She explains the revolutionary concept of "applications logging into you" rather than vice versa, and why Bitcoin SV's scalability (1-2 million transactions per second) makes enterprise-grade blockchain verification finally practical.Key takeawaysTraceport's API acts as a digital notary with cryptographic verification—organizations can prove their data hasn't changed, and the public can verify it independently (not just trust Traceport's word)The pivot from charity-focused SaaS to infrastructure API came through the iterative process of building—founders shouldn't get locked into their initial visionEach organization using Traceport gets its own cryptographically isolated space for data attestation, making it plug-and-play ready for any sectorThe "apps log into you" paradigm shift: cryptographic keys enable zero-knowledge proof of identity without handing over personal dataIoT and compliance are promising sectors where organizations are required to prove data integrityMicropayments on scalable blockchain could transform developing economies by removing middlemenBitcoin SV's new node software handles 1-2 million transactions per second, enabling enterprise use cases that weren't previously practicalBio:Bridget Doran is the founder and CEO of Traceport, a blockchain infrastructure platform providing cryptographic data verification. With 20+ years in technology and financial systems across Fortune 500 companies and nonprofits, she co-founded the Minnesota Blockchain Initiative and has been teaching and building on Bitcoin SV since 2019.You can connect to Bridget on:LinkedIn: https://www.linkedin.com/in/bcdoranYouTube: https://www.youtube.com/@bridgetdoranWebsite (Bitcoin teaching app – Gaming lesson): https://bitcoin-teaching-tool.vercel.app/lessons/blockchain-gamingLearn more about Traceport:Website: https://traceport.ioLinkedIn: https://www.linkedin.com/company/traceport-ioWebsite (Traceport for charities): https://traceport.io/charities/Each week we release an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR and if we have an extra week, we are posting an episode with a guest from Creative industries. Tune in, there are more amazing guests and stories to come up in the future.Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World podcast, we speak with Daniel Clothiaux, an AI researcher and co-creator of Tower Crawl and the Wyrd platform. Daniel shares his background in AI and his current indie game project, Tower Crawl, and an experimental platform called Wyrd. He discusses the inspiration behind Tower Crawl, which emerged from experimenting with AI tooling and structuring a chat loop into a game engine. Daniel highlights the unique user freedom that AI unlocks in gaming, allowing players to do crazy things and explore possibilities beyond traditional game constraints. He also touches on the challenges of developing AI-driven games, including maintaining coherence, managing costs, and adapting to language model updates. Daniel expresses his hopes and fears for the future of the gaming industry, emphasising the importance of meaningful and creative experiences over addictive but shallow AI-driven content. He envisions a future where the community can craft their own game worlds and collaborate with brands to shape their favourite media.Key takeawaysGenerative AI unlocks unprecedented user freedom in gaming, allowing players to explore creative possibilities beyond traditional game constraints.Developing AI-driven games presents unique challenges, including maintaining coherence, managing costs, and adapting to language model updates.Community involvement is crucial in shaping the future of AI-driven games, with players actively contributing to world-building and game design.The future of the gaming industry holds both promise and potential pitfalls, with the need to prioritize meaningful and creative experiences over addictive but shallow AI-driven content.You can connect to Daniel on:LinkedIn: https://www.linkedin.com/in/daniel-clothiaux-7748b727bFind out more about Tower Crawl:Website: https://tower-crawl.funReddit: https://www.reddit.com/r/TowerCrawlFind out more about Wyrd:Website: https://wyrd.ggEach week we release an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR and if we have an extra week, we are posting an episode with a guest from Creative industries. Tune in, there are more amazing guests and stories to come up in the future.Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World podcast, we speak with Artyom Mihailovich, an augmented reality and spatial computing engineer with over ten years of experience in iOS development, specialising in ARKit, Metal and RealityKit, Apple’s toolkit for XR experience on iOS. Artyom shares his journey into AR, starting with a drawing application for mental health patients and evolving into shader creation and consulting for companies integrating AR. He discusses his dream projects, including collaborations with Apple, and his passion for creating high-quality, VFX-like AR experiences. Artyom also touches on the current limitations of AI in AR development, his preference for native iOS development over cross-platform solutions like Unity, and his work on a B2B AR platform for real estate. Finally he offers advice for aspiring AR developers, emphasizing the importance of understanding 3D and matrices, and shares his hopes for the future of AR, focusing on improved quality and immersive experiences.Key takeawaysAugmented reality development is still a niche field where AI has limited capabilities, offering job security for skilled developers.Native iOS development provides superior AR experiences compared to cross-platform solutions like Unity, especially for complex applications.A strong foundation in 3D concepts, matrices, and shader programming is essential for aspiring AR/XR developers.The future of AR lies in creating high-quality, immersive experiences that blend seamlessly with the real world, driven by advancements in hardware and software.You can connect to Artyom on:LinkedIn: https://www.linkedin.com/in/artyommihailovichInstagram: https://www.instagram.com/artyom.mihailovichX: https://x.com/Qmff0NbsLUPji1WLinkTree: https://linktr.ee/artyom.mihailovichFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World podcast, we talked to Ilya and Alesja, co-founders of Safest Way, an app designed to calculate the safest routes for pedestrians by analyzing data on street lighting, CCTV, and crime. They share their inspiration behind Safest Way, which stemmed from personal experiences of feeling unsafe while walking at night. The conversation covers how AI, particularly computer vision and language models, is used to assess the subjective perception of safety by analyzing street imagery. Challenges include data quality, diverse viewpoints on safety, and licensing restrictions on using platforms like Google Street View. We also touched on future plans, including hyper-personalization of routes based on individual preferences and the development of a safety foundation model. They also offered advice to those starting with AI, emphasizing the importance of identifying the problem first and strategically applying AI tools rather than over-relying on them.Key takeaways:Safest Way uses AI to enhance pedestrian safety by analyzing objective data (lighting, crime) and subjective perceptions of safety (street imagery).The subjective perception of safety is complex and varies based on individual factors such as gender, age, and personal experiences.Data quality and diversity are significant challenges in using AI to assess safety, requiring strategic data collection and labeling efforts.Future plans include hyper-personalization of routes based on individual preferences and the development of a safety foundation model for urban environments.AI should be applied strategically to solve specific problems, rather than being seen as a universal solution.You can connect to Alesja on:LinkedIn: https://www.linkedin.com/in/alesja-gilvear-8868b839Connect with Ilya:LinkedIn: https://www.linkedin.com/in/ilyankouTo find out more about The Safest Way:Website: https://safestway.co.ukLinkedIn: https://www.linkedin.com/company/safest-wayInstagram: https://www.instagram.com/safestwayappFacebook: https://www.facebook.com/safestwayappDownload Safest Way:App Store: https://apps.apple.com/gb/app/safest-way/id6502523910Play Store: https://play.google.com/store/apps/details?id=com.safestwayFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World podcast, Dhruv Sharda from Coinstore discusses his journey in the crypto and Web3 space, sharing key lessons from his experiences, including adapting to market changes and the importance of clear communication. He emphasizes the need for founders to focus on building a strong community, being consistent, and investing in themselves. Dhruv also touches on the evolving landscape of Web3, highlighting the potential of real-world asset tokenization and the importance of education and awareness to avoid scams. He encourages founders to be visible, share their stories, and build practical solutions, as the market increasingly rewards practicality and clear communication.Key takeaways:Adaptability is crucial in the volatile crypto market; founders must be ready to pivot and adjust their strategies.Building a strong, active community is essential for project success, even more so than having a large budget.Founders should invest in themselves and be visible, as people connect with people before products.Clear communication and a simple, understandable story are vital for attracting users and partners.The Web3 space is maturing, with a growing emphasis on practicality and real-world applications like RWA tokenization.You can connect to Dhruv on:LinkedIn: https://www.linkedin.com/in/dhruv-sharda/To find out more about Coinstore:Website: https://www.coinstore.com/LinkedIn: https://www.linkedin.com/company/coinstoreTwitter/X: https://x.com/CoinstoreExcFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World podcast, Ana and Bryan interview Martin Krupik, the founder and CEO of Emersa Labs, a company creating games and digital humans. Martin shares his journey into technology, inspired by his uncle's interest in sci-fi and his own visualizations of future platforms and inventions. He discusses Emersa Lab's focus on enterprise AI avatars, which can explain manuals, interact with users, and connect to various APIs. Martin also touches on the potential of AI, his concerns about its misuse, and his hopes for the metaverse. He emphasizes the importance of visual communication, philanthropy, and supporting genius academies. Martin envisions a future where technology enhances human experiences and promotes a more equitable society.Key takeawaysEmersa Labs is focused on developing enterprise AI avatars for training, customer support, and other applications.AI has the potential to greatly enhance productivity and creativity, but it's important to be aware of its limitations and potential for misuse.The metaverse has the potential to enhance work and entertainment, but hardware limitations and safety concerns need to be addressed.Visual communication can play a key role in philanthropy and making the world a better place.Supporting education and providing resources for talented individuals is crucial for driving innovation and progress.You can connect to Martin on:LinkedIn: https://www.linkedin.com/in/martinkrupik/To find out more about Emersa Labs:Website: https://emersalabs.com/LinkedIn: https://www.linkedin.com/company/emersalabs/posts/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World Podcast, hosts Ana and Bryan interview Antonio Macedo, the founder and CEO of TotemXR. Antonio shares his journey into XR, starting from his childhood fascination with gaming and technology to his current work in augmented and virtual reality. He discusses his experiences creating AR and VR applications for tourism, museums, and education, highlighting the unique benefits of each technology. Antonio also touches on the potential of XR for empathy-building and raising awareness about social issues. He expresses his excitement about the future of XR, particularly the advancements in hardware and the integration of AI, and offers advice to those interested in entering the XR industry.Key takeaways:XR technology, particularly AR, is highly effective for educational purposes, especially in museums and tourism, as it enhances engagement and provides context to historical sites and artefacts.VR is a powerful tool for building empathy and raising awareness about social issues by allowing users to experience situations from different perspectives.The XR industry is still in its early stages, offering opportunities for newcomers to learn and contribute, with resources like Unity, Unreal Engine, and online tutorials readily available.AI is becoming increasingly integrated into XR experiences, enabling more interactive and personalised content, such as virtual historical figures that can answer questions.Hardware advancements are making XR technology more accessible and comfortable, with smaller, more powerful headsets and AR glasses on the horizon, potentially leading to widespread adoption.You can connect to Antonio on:LinkedIn: https://www.linkedin.com/in/antonio-macedo-aa8761112/To find out more about TotemXR:Website: https://totemxr.com/Facebook: https://www.facebook.com/totemvrLinkedIn: https://www.linkedin.com/company/totem-xr/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastKey takeawaysX: https://x.com/amataworldpod

In this episode of the Amata World podcast, Ana and Bryan interview Dr. John Fletcher, Chief Scientist at the Innovation Game. He discusses his background in mathematics and physics, inspired by an early encounter with Isaac Newton's work. He explains how Bitcoin inspired the Innovation Game, a protocol designed to incentivize the development of more efficient algorithms for science and technology. The conversation covers the impact of AI on algorithm development, including Google DeepMind's Alpha Evolve, and the potential for AI to improve itself through mathematical methods. Dr. Fletcher also addresses the geopolitical implications of AI development, particularly the competition between China and the US, and the importance of open-source collaboration to prevent monopolies. He details how the Innovation Game works, presenting challenges that participants solve to earn rewards, and emphasizes the need for algorithms to be made public to foster innovation. Dr. Fletcher shares his hopes for the future of AI, predicting a shift towards self-improving AI and advising businesses to adopt AI while considering its ethical implications.Key takeaways:The Innovation Game is a protocol inspired by Bitcoin, designed to incentivise the development of more efficient algorithms for science and technology.AI has the potential to autonomously develop better algorithms, leading to significant advancements in various fields.The geopolitical competition in AI development poses risks of monopolies and undue dominance, highlighting the need for open-source collaboration.The Innovation Game requires algorithms to be made public to foster innovation and prevent compounding advantages.Businesses should adopt AI to stay competitive while also considering its ethical implications.You can connect to John on:LinkedIn: https://www.linkedin.com/in/dr-john-fletcher-9572b9257/X: https://x.com/dr_johnfletcherTo find out more about The Innovation Game:Website: https://tig.foundation/TIG Forum: https://forum.tig.foundation/LinkedIn: https://www.linkedin.com/company/theinnovationgame/X: https://x.com/tigfoundationDiscord: https://discord.com/invite/tigfoundationMedium: https://medium.com/@tigfoundationFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastKey takeawaysX: https://x.com/amataworldpod

In this episode of the Amata World Podcast, hosts Ana and Bryan interview Daniel Simon, founder of OffChain London, about his journey in crypto space. Daniel shares his early experiences with Bitcoin, his investment strategies, and his insights on the future of Web3. He discusses the importance of community, the challenges of investing in crypto projects, and his predictions for the market, including the rise of decentralized exchanges and privacy coins. Daniel also touches on the regulatory landscape and the potential impact of government policies on the crypto industry. Key takeaways:Community is crucial for the success of crypto projects, but a strong team and execution are equally important.Investing in crypto is highly risky, with the potential for both significant gains and losses.Decentralised exchanges (DEXs) and privacy coins like Monero are poised to become increasingly important as regulations tighten on centralised exchanges.Government policies and regulations can significantly impact the crypto industry, influencing investment decisions and market trends.Tokenisation, especially in the lending world, holds promise for making assets more liquid and creating new financial opportunities.You can connect to Daniel:LinkedIn: https://www.linkedin.com/in/daniel-simon-86534a1a5/X: https://x.com/SpiritualCrypt1To find out more about OffChain Global:Website: https://offchain.social/LinkedIn: https://www.linkedin.com/company/offchain/Global Telegram group: https://t.me/+nPwJg9ZKKUhiNmU1X: https://twitter.com/offchainglobalOC Podcast: https://anchor.fm/offchaininsidersinsightFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World Podcast, Ana and Bryan interview Ashutosh Singh, the founder and CEO of HapzSoft, a gaming and VR development studio. Ashutosh shares his journey from being a developer and project manager to starting his own company out of a passion for gaming. They discuss the types of games HapzSoft works on, the impact of AI on game development, and the potential of VR and mixed reality for training and immersive experiences. Ashutosh also touches on the evolving gaming industry in India and his vision for the future of gaming and coding.Key takeawaysAI is being used in game development to accelerate processes like planning, ideation, and debugging, but it is not expected to replace developers entirely.The future of coding involves AI as an assistant, helping developers build projects faster and more efficiently.The gaming industry in India is rapidly evolving, with a growing demand for PC and console games alongside mobile games.VR and mixed reality have significant potential for training simulations, allowing people to learn skills in a safe and immersive environment.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI, XR and sometimes the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.You can connect to Ashutosh on:LinkedIn: https://www.linkedin.com/in/ashutosh1308/To find out more about HapzSoft:Website: https://www.hapzsoft.com/LinkedIn: https://www.linkedin.com/company/hapzsoft/X: https://x.com/HapzStudioInstagram: https://www.instagram.com/hapzsoft/Youtube: https://www.youtube.com/@hapzgames1009Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World podcast for the XR week, we speak with Dr Maruša Levstek, a social scientist working at the intersection of the creative industries, technologies, and impact. She was an audience researcher at StoryFutures, where she focused on researching XR. She is currently a UX researcher at CoSTAR Network National Lab / StoryFutures, a Story Associate at AKO Storytelling Institute at UAL, and also a member of the Environmental Sustainability Working Group, part of Innovate UK Immersive Tech Network. Her research primarily focuses on storytelling and XR, and how the two intersect and lead to social impact. Here she shares her experience of working with prominent XR projects, such as the BBC/Factory42 Green Planet AR Experience and the Keeper of Paintings with the National Gallery and Arcade, and the key lessons she’s learned to create meaningful XR experiences. We also hear what her outlook is for the XR industry, as well as advice for people getting into the field.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.You can connect to Maruša on:LinkedIn: https://www.linkedin.com/in/marusalevstek/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World podcast, Lucas Stanley, a Senior AI Creative at Jellyfish, discusses the evolving role of AI in the creative and marketing industries. Lucas shares his journey from cinematography to leading AI creative initiatives, driven by the paradigm shift he witnessed with the release of OpenAI's Sora. He explains how his role bridges the gap between creative and production teams, leveraging AI to streamline processes and foster innovation. Lucas also touches on the ethical considerations and challenges of using AI in marketing, emphasising the importance of staying updated with the latest AI models and technologies. He provides advice for those transitioning into AI-driven creative roles, highlighting the need to focus on artistic vision and adaptability rather than traditional artisanal skills. The conversation explores the potential future impacts of AI on creativity and marketing, emphasizing the importance of embracing AI as a tool for innovation and expression.Key takeawaysAI is transforming the creative process by blurring the lines between ideation and production, requiring a new approach that integrates creative and production teams.Staying updated with the rapidly evolving AI landscape is crucial for professionals in the creative and marketing industries, but it's equally important to discern hype from practical applications.The shift towards AI necessitates a focus on artistic vision and adaptability, as traditional artisanal skills become less critical. The ability to synthesize and leverage AI tools to express unique ideas is key.The future of AI in creativity and marketing holds immense potential, with AI-driven tools democratizing access to high-quality visuals and enabling new forms of creative expression.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.You can connect to Lucas on:LinkedIn: https://uk.linkedin.com/in/lucasstanleyTo find out more about Jellyfish:Website: https://www.jellyfish.com/LinkedIn: https://www.linkedin.com/company/jellyfish-online-marketingX: https://twitter.com/jellyfishglobal/Youtube: https://www.youtube.com/user/JellyfishAgency/Instagram: https://www.instagram.com/jellyfishglobal/TikTok: https://www.tiktok.com/@jellyfishglobalFacebook: https://www.facebook.com/JellyfishGlobalFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastX: https://x.com/amataworldpod

In this episode of the Amata World podcast we speak with James Zaki, a Developer Relations Engineer at Aztec and host of London's weekly Web3 workshops. James shares his journey into Web3, starting with a recommendation from a choir member and leading to his passion for Ethereum's potential for evolution and programmability. The discussion covers the current state of Web3, comparing it to past tech hype cycles like AI, and emphasizes the importance of managing expectations. James provides advice for those interested in entering the Web3 industry, suggesting they explore applications within their own domains and stay curious about the technology. The conversation also touches on the significance of decentralization, the role of zero-knowledge proofs, and the potential for Web3 to empower individuals with control over their data. James highlights the recent upgrade with spectra and smart accounts, which will improve UX and make the integration of the tech easier. He also teases upcoming events in London and shares his contact information for those interested in learning more.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.You can connect to James on:LinkedIn: https://www.linkedin.com/in/jameszaki/X: https://x.com/james_zakiGithub: https://github.com/jzakiTo find out more about his Web3 workshops check out:https://events.humanitix.com/tours/weekly-web3-workshops

In this episode of the Amata World podcast we speak with Matt Spall, Co-Founder and COO of Pitchify, and also a game industry veteran with over 42 years of experience. With his latest venture, Pitchify, he is helping developers, publishers and investors speed up the games funding process by providing the tools to get to the right deals faster. Matt and his co-founder, Gina Jackson, are both games industry veterans and have experienced both sides of the table when it comes to deal making. They saw a great opportunity to transform the industry with the right tools, and Pitchify was born.In this episode, we go over Matt’s extensive background in the games industry that lead up to the present, as well as his experience working on his own games up till Pitchify. He also shares his thoughts on the growing impact of indie games and what he looks forward to in the future.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Matt:LinkedIn: https://www.linkedin.com/in/mattspall/Twitter: https://x.com/mattspallTo find out more about Pitchify:Website: https://pitchify.games/LinkedIn: https://www.linkedin.com/company/pitchifygames/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

In this episode of the Amata World podcast, Matt Cartmell, Chief Executive of Music Technology UK, shares his journey from PR to music journalism to leading a trade association for music tech companies. He discusses the broad scope of music technology, including production tools, distribution, fan engagement, and the impact of AI. At Music Technology UK, they’re creating a thriving community where technology and music converge to drive innovation and growth. In this episode, Matt emphasizes the importance of community and collaboration in driving innovation and working towards recognition of the UK remains a global leader in music tech. He also addresses the challenges and opportunities presented by AI in the music industry, advocating for balanced discussions and fair compensation for artists. The episode highlights MTUK's initiatives, such as events, partnerships, and programs to support female founders, and encourages listeners to get involved in shaping the future of music technology.Key takeaways:Music technology encompasses a wide range of tools and technologies, from music creation and production to distribution, fan engagement, and immersive experiences.AI is revolutionizing the music industry, offering opportunities for democratization and innovation, but also raising concerns about copyright and fair compensation for artists.Collaboration and community are essential for driving innovation and growth in the music tech sector, bringing together startups, scale-ups, investors, and artists.Music Tech UK aims to be a hub for the music tech ecosystem, fostering partnerships, providing resources, and advocating for the UK as a global leader in music tech innovation.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future. To connect to Matt:LinkedIn: https://www.linkedin.com/in/matt-cartmell-31a8b09/Bluesky: https://bsky.app/profile/mattcartmell.bsky.socialTo find out more about Music Technology UK:Website: https://musictechnology.uk/LinkedIn: https://www.linkedin.com/company/music-technology-uk/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

For our latest video episode on our podcast for the XR week we chose Jeremy Dalton, an Immersive Tech Advisor, Speaker and the Author of Reality Check. Jeremy shares his journey from a finance background to becoming a leading voice in XR, detailing his early experiences with VR, his efforts to establish PwC's first dedicated immersive tech team, and his current work with various organisations to promote the use of XR. Jeremy helps clients understand, quantify, and implement the benefits of virtual reality and augmented reality technology (sometimes collectively referred to as XR, immersive technologies or spatial computing). He has given talks all over the world on the subject of XR and has been featured in newspapers, radio, and online through The Financial Times, the BBC, and others. As part of his mission to educate, connect and inspire, he has worked with the World Economic Forum on XR initiatives and currently sits on the advisory board of Immerse UK, a UK government supported cross-sector network for businesses, research groups and educational organisations that are engaged with immersive technologies.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Jeremy:Website: https://jeremydaltonxr.com/LinkedIn: https://www.linkedin.com/in/jeremydalton/Virtual reality vs video conferencing: https://www.pwc.ch/en/insights/data-analytics/virtual-reality-vs-video-conferencing.htmlTo find out more about Reality Check XR:Website: https://realitycheckxr.com/Amazon: https://www.amazon.co.uk/Reality-Check-Supercharge-Your-Business/dp/1398618748/Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

For our next video episode on our podcast for the AI week we chose Arzu Celik, the founder of Azul Creative MDS, a multidisciplinary design studio founded in London in 2021. The studio develops innovative ideas for a future where creativity converges with technology, opportunity, and sustainability. Azul Creative Mds empowers individual creatives, businesses, and companies with creativity by integrating AI and emerging technologies through tailored training, consultancy, content, and design solutions.In this episode, we discuss her background in landscape architecture and game design, leading to her current work in generative AI. As well, we discuss her experiences with commercial AI projects, and her current work training primary school children to use AI creatively. Arzu also addresses the challenges and ethical considerations of AI adoption, particularly for small businesses, and offers advice to creatives looking to enter the field. She expresses optimism about the future of AI and its potential to address global issues like climate change, emphasizing the importance of ethical use and positive training data.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Arzu:Website: https://arzucelik.myportfolio.com/LinkedIn: https://www.linkedin.com/in/arz4/Twitter/X: https://x.com/cElk_ArzuMedium: https://medium.com/@arzucelik-acmYoutube: https://www.youtube.com/@arzucelkTo find out more about Azul Creative MDS:Website: https://azulcreativemds.co.uk/LinkedIn: https://www.linkedin.com/company/azul-creative-mds/Instagram: https://www.instagram.com/azul_creative_mdsTikTok: https://www.tiktok.com/@azulcreativemdsTwitter/X: https://x.com/azulcreativemdsYoutube: https://www.youtube.com/@AzulCreativeAIFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

The next guest on our podcast for the Web3 week is Alex Fatuliaj, Co-Founder and COO of Simplicity Group. Specialising in behavioural economics and politics, Alex is an advocate for sustainable token economies with a keen eye for incentive alignment and value accrual. He also mentors other Web3 startups, he took on a mentor role in the Outlier Ventures acceleration program and Techstars Web3 2025.In this episode, we discuss Alex’s background, his experience going from traditional finance into web3 and tokenomics, as well as covering his hopes and predictions for the future of Web3 and his own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Alex:LinkedIn: https://www.linkedin.com/in/afatuliaj/Telegram: https://t.me/afatuliajTwitter/X: https://x.com/afatuliajTo find out more about Simplicity Group:Website: https://www.simplicitygroup.xyz/LinkedIn: https://www.linkedin.com/company/simplicitygroupTelegram: https://t.me/SimplicityGroupTwitter/X: https://x.com/SimplicityWeb3Follow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod

For our new video episode on our podcast for the Gaming week we chose Kate Edwards, CEO, Principal Consultant & Geographer at Geogrify LLC and Chief Experience Officer & Cofounder at SetJetters. Kate has a background as a geographer, writer, and content culturalization strategist, better known for her 32+ years of culturalization work of video games. She spent 13 years as a geographer working in various roles at Microsoft, creating the Geopolitical Strategy team and implementing company-wide policies and processes to evaluate and manage geopolitical and cultural content issues across all the company's software products - including games. After leaving Microsoft, she founded her consulting firm Geogrify which focuses on content culturalization and strategy, primarily for the video game industry. She was listed as one of "The 10 Most Powerful Women In Gaming" in 2013 by Fortune, and in 2014 she was named as one of the video games industry's six "People of the Year". In 2021, she was inducted into the Women in Games Hall of Fame.In this episode, we discuss Kate’s background, her path of forging a unique position for herself in the game industry, as well as covering her hopes and predictions for the future of gaming and her own projects.Each week we are releasing an episode in the field of either Metaverse/Gaming, Web3/Crypto/Blockchain, AI or XR. In case we have an extra Tuesday in a month, we have a guest from the Creative industries. Tune in, there are more amazing guests and stories to come up in the future.To connect to Kate:Wikipedia: https://en.wikipedia.org/wiki/Kate_EdwardsLinkedIn: https://www.linkedin.com/in/geogrify/Twitter/X: https://x.com/geogrifyFacebook: https://www.facebook.com/valkyrie.kate/To find out more about SetJetters:Website: https://setjetters.com/LinkedIn: https://www.linkedin.com/company/setjetters-inc/Instagram: https://www.instagram.com/setjetters/Facebook: https://www.facebook.com/setjettersappYoutube: https://www.youtube.com/channel/UC9bgnIt5wCTb_4toax9rSfQTwitter/X: https://x.com/setjettersappFollow us:LinkedIn: https://www.linkedin.com/company/amata-world-podcast/Instagram: https://www.instagram.com/amataworldpodcast/TikTok: https://www.tiktok.com/@amataworldpodcastTwitter: https://x.com/amataworldpod