The B2B Marketing Gap Podcast

In this episode I talk about how my career vision changed throughout my almost 20 years in marketing and how I reached a place, literally this week, of achieving what I had always wanted from my work - a feeling of fulfilment, deep confidence and ultimate calm and balance. Didn't think it could happen? Listen!! To take my 6 module marketing strategy course visit > www.b2bjade.com/breakthrough-academy Get started with your marketing strategy with my freebie 6 stages in a marketing plan > https://b2bjade.com/resources#replay Follow me on TikTok > www.tiktok.com/@b2bjade Follow me on Instagram > www.instagram.com/b2bjade/ Follow me on LinkedIn > www.linkedin.com/in/b2bjade Watch my channel on YouTube > https://www.youtube.com/channel/UCv7o1JWwIV-_5NEXTKtOGDQ

My talk at the CIM: Wales Digital Marketing Forum. B2B social media is not working, I share why this is and how I overcame it. I share my 10 step process for successful B2B social media But first, here's why we're not seeing the results we want: - Marketing's Traditional Role: We're often stuck supporting sales on a task wheel, with no time to be strategic. - Random Content: Sporadic, unplanned posts that jump around in topics aren't helping our cause. - Too low frequency: Often we aren't posting enough to get eyeballs in front of our content. - Messaging Indifference: Content that doesn't actually answer any burning questions our audience has means zero scroll-stopping. This approach is not just theory; it's a proven strategy that has worked for me and can work for you too. Get your 10 step guide as mentioned in the video: https://b2bjade.myflodesk.com/contentplanner Learn about my marketing strategy course: www.b2bjade.com

🚀 Welcome to a special webinar replay where I share my journey in B2B marketing and introduce you to my new course - B2B Breakthrough Academy! 🌟 About this replay: I delve into the challenges and triumphs of my B2B marketing journey. From feeling overwhelmed with theories and not knowing where to begin with creating a plan, to developing robust marketing strategies that really work, I've experienced it all. If you've ever felt under-resourced, overlooked, or confused about implementing effective B2B marketing strategies, this episode is for you! 🎓 Introducing B2B Breakthrough Academy: I made my breakthrough in B2B - and I want the same for you. That's why I've created the B2B Breakthrough Academy. This isn't just another marketing strategy course. It's a comprehensive program designed to empower B2B marketers with practical strategies, a supportive community, and essential soft skills to navigate corporate challenges confidently. 🔗 Important Links: Learn about BBA Course: www.b2bjade.com 💡 What You'll Get: - Develop a strategic, implementable marketing plan with templates. - Real-life demo of a 2024 marketing strategy for a B2B company. - Be part of a supportive community for mutual growth and accountability. - Enhance soft skills and mindset for rising up in corporate settings. 👉 Make Your B2B Breakthrough by Enrolling in the Course and Become the Marketer You've Always Wanted to Be.

In this webinar replay PLUS bonus Q&A, I'm breaking down the concept of COI (the cost of inaction), throwing in some practical examples, and sharing some real-world applications that could totally revolutionise your approach to B2B marketing! 🚀 Let's look at why the cost of inaction (COI) is as crucial as ROI in building a case for marketing investment! 🪩 Keep the conversation going and drop a comment with your thoughts or experiences related to COI in B2B marketing! 👇 Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share how I use data and stats to get buy in from leaders who are perhaps skeptical about moving away from traditional and dated selling models into more modern approaches that will get better results in B2B companies. I also share exciting news on reaching 20k followers on TikTok, thanking the community for how lovely it's been interacting over the past year as the channel (B2B Jade) has evolved. I get vulnerable too, sharing how it felt uncomfortable recently going viral and being attacked on a stat I shared, but how it's important to leave our comfort zones while knowing out stuff - inside and out! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I review and audit five B2B companies, focusing on brand positioning and effective communication with ideal clients. I discuss the challenges faced by B2B companies and highlight the importance of consistent value communication. I then provide the audits for TrustShare, Energize, Austin-Smith:Lord, Infonyx and Drimify, emphasising the need to address target audience pain points and stand out from competitors. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share an exciting announcement about starting to create my new b2b marketing course, and run through the essentials components to focus on for successful b2b marketers including not only learning the basics of strategy and how marketing works but mindset and how we approach challenging corporate scenarios. I get raw here, I think you'll enjoy! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I live demo my downloadable template for mapping your b2b buyer journey. Also sharing the different models available and why I decided to create this more simple to use, fuss free template. This template is no longer available as a freebie since I launched my new website, for help please contact me. The template is available with many others in my course. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

For International Women's Day 2023 I talk about the history of women in marketing and what we can learn from them as we navigate challenging situations at work. I give my tips on how to cope with being in a more traditionally male dominated industry and environment. I also review some advertising campaigns - good and bad - as part of checking out what's been happening out there in the world of brand during International Women's Day 2023. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

Latasha James joins me as the first-ever guest on The B2B Marketing Gap Podcast. We talk about the struggle B2B Marketers face when dealing with challenging colleagues, she shares how she found her voice and power - and strategies for being heard, seen and all of the things associated with generally being respected at the workplace.  Here's the links mentioned in the episode > Latasha's Online Business Launch Lab course > https://courses.latashajames.com/courses/online-business-launch-lab?ref=7b4dad Latasha's Social Media Management Accelerator course > https://courses.latashajames.com/courses/smma?ref=7b4dad Clifton Strengths book (buy the book to get your freebie quiz code) > https://www.amazon.co.uk/StrengthsFinder-2-0-Upgraded-Discover-Strengths/dp/159562015X  More links for Latasha and her amazing content can be found here > www.latashajames.com  Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I live demo my unique template for creating ideal client personas and b2b buyer personas.  Some resources mentioned in this episode no longer exist due to me launching a new website, please contact me through my new website if you need help. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

If B2B companies can grow with a sales and business development focussed effort, do we even need marketing at all? I look at both sides of the debate sharing data on cold outbound sales approaches, traditional business development and the role of marketing in the modern B2B company. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share a really difficult scenario a B2B Marketer finds herself in and my advice to overcome it. I'm having a really rough day myself during this episode - I nearly didn't record this but I wanted to - so that you can feel less alone in anything you're going through. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

This episode is perfect for marketers reporting to more traditional business leaders who don't want to move away from cold outreach sales and marketing strategies, that have worked for them in the past.  Here's the article mentioned from Cognism > https://www.cognism.com/blog/ultimate-guide-to-the-b2b-buyers-journey   Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I'm sharing some of most commonly asked b2b marketing questions I receive and my top tips and advice for each of them!  Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share my unique framework for setting b2b marketing objectives including how to deliver on them, and how to avoid setting tactical goals that aren't linked to the overall business strategy.   Some of the resources mentioned in the video may no longer exist since my new website launched. For help, contact us via my new site. Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

Today we dive into the habits successful marketing managers will possess in 2023. New year, new start!  I talk about topics including: - setting career goals and marketing objectives for the year - how to set your 2023 marketing budget - dealing with difficult colleagues  - allocating 20-30% of your time to strategy and self-development - learning how to write and pitch a business case And lots more - b2b marketers have got it tough, hang out with me while we chat about the feelings we all get in the early new year and how to unconditionally accept ourselves no matter how the year turns out! Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠⁠www.b2bjade.com⁠⁠⁠ You can connect with me here! » tiktok: ⁠⁠⁠@b2bjade⁠⁠⁠ » Instagram ⁠⁠⁠@b2bjade⁠⁠⁠ » LinkedIn: ⁠⁠⁠Jade Tambini⁠⁠

I share why brand positioning is THE single most important (and under-discussed) area of b2b marketing success when it comes to crafting messaging that works.  Find out about my marketing strategy course B2B Breakthrough Academy » ⁠⁠www.b2bjade.com⁠⁠ You can connect with me here! » tiktok: ⁠⁠@b2bjade⁠⁠ » Instagram ⁠⁠@b2bjade⁠⁠ » LinkedIn: ⁠⁠Jade Tambini⁠

I share the EXACT marketing planning strategies I use with my clients to get marketing success plus a live Q&A.   Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠

In this live webinar recording, I covered the big reasons b2b marketing fails and the basics you need in place to transform your marketing so that it directly impacts the sales pipeline.  There is also a Q&A from participants at the end. Find out about my marketing course » ⁠www.b2bjade.com⁠ You can connect with me here! » tiktok: ⁠@b2bjade⁠ » Instagram ⁠@b2bjade⁠ » LinkedIn: ⁠Jade Tambini⁠