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Leveling Up with Eric Siu
Leveling Up with Eric Siu
Author: Eric Siu
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Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
1150 Episodes
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OpenClaw is now helping me run my business.
But if you do not set it up the right way, it is easy to think it is overhyped.
In this video, I walk through how I am actually using OpenClaw right now for real revenue use cases like SEO, product, sales, and internal decision making.
I show my setup, why I am running it locally, how I think about security and token costs, and how I am turning this into a proactive internal command center instead of just another chat tool.
If you are tired of AI hype and want to see how this works in a real business context, this video is for you.
Chapters
00:00 Building a deal sourcer from your network
02:55 How OpenClaw finds real opportunities and angles
05:40 Connecting data and generating outreach
08:45 Scaling relationships and long term value
11:30 What to build next
How to Connect
IG: / ericosiu
X: / ericosiu
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Claude Code replaced my $50k marketing team.
I used it to analyze my existing content, past campaigns, and customer data, then turn that into a working go-to-market system.
No extra hires. No complex engineering setup.
In this video, I show how I’m actually using Claude Code inside my business and how you can apply the same approach.
Timestamps
Chapters
0:00 Claude Code Marketing Skills Overview
0:36 GitHub Marketing Skills Repository
1:29 AI-Powered Marketing Skill Invocation
2:35 Demonstrating Claude Code in Action
4:02 ClickFlow Homepage Copywriting Example
6:07 Page Conversion Rate Optimization Analysis
7:22 Programmatic SEO Strategy Generation
9:05 Expanding AI Marketing Capabilities
11:33 Founder-Led AI Marketing Acceleration
12:14 Multiplying Team Productivity with AI
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Claude Code replaced my $50k marketing team.
I used it to analyze my existing content, past campaigns, and customer data, then turn that into a working go-to-market system.
No extra hires. No complex engineering setup.
In this video, I show how I’m actually using Claude Code inside my business and how you can apply the same approach.
Chapters
0:00 Claude Code Marketing Skills Overview
0:36 GitHub Marketing Skills Repository
1:29 AI-Powered Marketing Skill Invocation
2:35 Demonstrating Claude Code in Action
4:02 ClickFlow Homepage Copywriting Example
6:07 Page Conversion Rate Optimization Analysis
7:22 Programmatic SEO Strategy Generation
9:05 Expanding AI Marketing Capabilities
11:33 Founder-Led AI Marketing Acceleration
12:14 Multiplying Team Productivity with AI
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
I built a tool that scans my LinkedIn connections, Gmail, calendar, CRM, and past sales calls to surface the best deals I should be going after.
It ranks opportunities, suggests angles, and even drafts outreach.
I built the whole thing in under an hour using Claude Code.
In this video, I break down how it works and how you can build the same kind of deal-sourcing system for your own business without being an expert coder.
Chapters
(00:00) AI Deal Sourcer Overview
(00:34) Real Deal Sourcing Story
(01:21) Strategic Deal Analysis
(02:45) Monetizing Your Network
(03:46) Claude Code Walkthrough
(04:07) Real-Time Deal Triggers
(05:42) LinkedIn And Gmail Integration
(07:09) AI Outreach And Angles
(09:01) Scaling Relationships With AI
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This time last year, this kind of SEO work would’ve taken a full team.
In the last 24 hours, I used AI to generate 132 production-grade SEO pages, saving roughly $45,000 and weeks of execution time.
All in about 2 hours.
In this video, I show exactly how I’m doing it using an AI agent—breaking down the math, the tool stack, and the reusable prompt that makes this repeatable.
This isn’t a demo or AI hype.
These are real systems I’m running inside my business right now—the same workflows my agency normally charges for.
Chapters
0:00 AI Content Generation Secrets Revealed
0:27 Cost Breakdown of SEO Content Work
1:23 Introducing the Manis AI Tool
2:45 Demonstrating Content Generation Process
4:41 Creating Reusable Prompt Template
6:57 Saving Thousands with AI Content Strategy
8:01 Applying AI Tool to Another Project
10:38 Expanding AI Content Possibilities
13:54 Refining and Improving AI-Generated Content
15:35 Final Content Generation and Review
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
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This time last year my coding knowledge was zero.
But in the last few weeks, I’ve used AI to revive lost deals, flag churn risk, repurpose all my content, and build a full go-to-market strategy.
All using Claude Code.
This video shows how I’m building real revenue systems inside my business and how YOU can do it too at the same level as an expert coder
Chapters
00:00 AI Without Coding
00:27 Deal Reviver System
03:39 CRM Deal Analysis
06:17 Stalled Deal Alerts
08:00 Content Repurposing AI
10:35 SEO Opportunity Engine
12:04 Churn Risk Monitoring
13:11 AI Go-To-Market Strategy
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
I don’t know how to code. But in one week, I built systems that used to require an entire engineering team.
In this video, I break down how I used Claude Code to build:
⬛ A Slackbot that knows everything about my business and content
⬛ A churn risk system that flags problems before customers leave
⬛ An account expansion coach that surfaces upsell opportunities automatically
This isn’t theory. These systems are live, compounding, and already changing how my company operates. If you’re a founder, leader, or operator who thinks “code isn’t for me,” this will completely change how you think about what’s possible right now.
Chapter
00:00 Cloud Code Changes Everything
00:41 The Limits of Human Bandwidth
00:55 What Cloud Code Really Is
01:46 Why Coding Skills Are Obsolete
03:27 Leaders Must Act Now
03:30 The Hivemind Slackbot
05:20 Real-Time Churn Detection
07:53 Account Expansion Opportunities
09:44 AI Bots Across The Business
11:26 Avoiding AI Busywork
12:46 Reviving Lost Deals Automatically
14:05 Cloud Code vs Automation Tools
15:28 Cloud Code Teaches You
16:10 Why Waiting Is Dangerous
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
I had dinner with a group of top founders last week. Almost all of them use AI daily. Not for hacks. For clarity.
They’re using tools like Gemini to break down their entire marketing engine and see what actually drives revenue.
This video walks through how the top 1% are doing it.
00:00 How Top Founders Use Gemini
00:52 10x Faster Research Strategy
02:08 Turn Meetings Into Insights
03:34 Let Data Drive Decisions
05:16 Remove Content Bottlenecks
06:46 Hire AI-Fluent Marketers
07:31 Build AI-Powered SOPs
08:57 SEO Speed Wins Citations
09:25 Ask YouTube Studio For Strategy
10:00 Build Better Conference Decks
11:21 Lead Teams Through AI Change
12:14 Your One-Week Gemini Challenge
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
In this episode, Eric breaks down the real SEO strategy they use for 9- and 10-figure brands: optimize beyond Google (ChatGPT, Perplexity, Gemini, YouTube, Reddit), protect visibility as AI Overviews reduce clicks, and win with content consolidation, AI Overview formatting, and multi-platform repurposing. You’ll also learn why brand sentiment and fresh updates matter more than ever, plus how programmatic SEO still works when humans stay in the loop.
Key takeaways:
-Search everywhere optimization beats Google-only SEO
-AI Overview formatting can boost mentions fast
-Consolidate, update, and delete to stay visible
Chapters:
(00:00) SEO 2026 strategy overview
(00:29) Search everywhere optimization shift
(01:34) AI Overviews clicks decline
(03:12) Brand sentiment and citations
(06:06) Content consolidation and deletion
(08:20) AI Overview bullet optimization
(09:27) Multi-platform content repurposing
(13:20) Single Grain hiring note
(13:52) Programmatic SEO still works
(15:15) Track SEO to revenue
In this episode, Eric breaks down why your marketing is not working by diagnosing a real website completely cold. Using Amazon Photos versus Google Photos, we uncover the true root cause behind low conversion rates, generic positioning, weak offers, and high-friction calls to action. If you are doing over seven figures and feel like growth is stuck, this homepage teardown shows how unclear targeting, poor design, and scattered messaging quietly kill results and cap business growth.
Key takeaways:
-Why marketing feels stuck
-Homepage mistakes are killing conversions
-Design directly impacts trust
Chapters:
(00:00) Why marketing fails
(00:22) Amazon Photos teardown
(01:54) Google Photos comparison
(03:00) Design and conversion
(05:08) AI and marketing growth
(06:48) Final diagnosis
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Eric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how to future-proof your marketing strategy.
KEY TAKEAWAYS
• Win AEO with listicles, citations, and Reddit engagement
• BOFU and guides outperform for answer engines
• AI workflows unlock massive content scale
CHAPTERS
00:00 What AEO Really Is
00:35 Listicle Outreach Strategy
01:17 Importance of Citations
02:04 Reddit Community Signals
02:53 BOFU Content and Guides
04:16 FAQs for AEO
04:45 Proprietary Data Advantages
05:11 Brand Mention Monitoring
05:35 Fixing Technical SEO
06:03 AI Workflows for Scale
07:05 Final AEO Framework
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
In this video, I break down the five systems quietly generating millions for our business: meeting notes AI that turns conversations into actions, an automated recruiting engine that screens candidates for us, a daily priority bot that scores performance, social-engagement agents that keep the flywheel turning, and email auto-drafters that cut response time in half.
I walk you through the exact workflows, why they outperform hype-driven agents, and how you can set each one up this week. If you want to scale content, speed up hiring, boost productivity, and close more deals, these are the simplest wins you can deploy right now.
00:00 Flashy AI Agents vs Five “Boring” Automations
00:22 Automation #1: Compelling Ideas Notetaker (Using Lindy)
01:59 Turning Meeting Moments into High-Performing Posts
03:04 Automation #2: AI Recruiting Engine with Juicebox & Lindy
06:08 Automation #3: Daily Priority Coach for High-Leverage Work
08:00 Automation #4: Social Media Commenting Agent to Scale Engagement
09:37 Automation #5: Email Autodrafter with Superhuman
10:24 Faster Replies, More Deals: The Compounding Effect of “Boring” Systems
10:36 Why Boring AI Automations Scale While Flashy Tools Don’t
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop.
And yeah, it sounds too easy.
But this is the new game.
Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly.
Key takeaways:
• Clear H1 plus direct answer boosts AI citations
• Short, scannable openings help LLMs extract answers
• Optimizing top pages creates a compounding authority flywheel
Chapters:
00:00 AI citations overview
00:20 Why clicks are declining
00:45 New game gets cited by AI
01:15 Why most pages fail
01:45 Clear H1 and fast answers
02:20 CNBC style bullet points
03:10 How to optimize pages
04:00 Tools and workflows
05:10 Business impact
06:00 Final strategy summary
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
The old B2B playbooks aren’t breaking. They’re just built for a world that doesn’t exist anymore.
We’ve been testing new strategies across our clients, and it’s clear the winners in 2025 will look different from the winners in 2023.
Creator-led content is becoming the engine for B2B. LinkedIn is turning into a distribution moat. And the teams adapting fastest are rewriting how they produce and package their message.
If you’re still relying on traditional “brand marketing,” you’re already behind.
Chapters
(00:00) Why old B2B playbooks fail in 2026
(00:27) Dead rules: volume, DIY SaaS, traditional SEO
(04:37) New rules: AI adoption and AI operator model
(07:22) Cross-platform authority and B2B CTV
(08:37) Creator-led LinkedIn and Monday action plan
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
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Google's AI Overviews are changing SEO forever, and most marketers are already behind the curve.
Traditional SEO isn't over yet, but the playbook is entirely different. AI Mode, AI Overviews, and Gemini are now determining who gets traffic and conversions.
In this video, I break down exactly how to rank in Google's new AI-powered search.
If you want to stay ahead of the AI SEO curve and capture traffic while others are losing it, this is your playbook.
TIMESTAMPS:
00:00 - Introduction: Google's new SEO landscape
00:19 - AI Overviews explained (45% informational, 18% transactional)
00:44 - Google vs ChatGPT market share reality
01:26 - Query fan out: How Google finds sources
02:04 - Key tactics for getting cited
02:28 - The skyscraper technique (still relevant)
03:00 - Semantic credibility & brand mentions
03:31 - Content formatting for AI extraction
04:09 - Content freshness strategy (95% rule)
04:50 - Multimodal content approach
05:31 - Trust signals & brand sentiment
05:53 - Transactional vs informational content (the 80/20 flip)
07:06 - Treat each publish like a launch
07:38 - Next steps
How to Connect
IG: https://www.instagram.com/ericosiu
X: https://twitter.com/ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
The video explains how to rank highly with Google's new AI-powered SEO and AI overview. It covers the changing landscape of traditional SEO and offers tips for adapting to Google updates, with a focus on ranking in the AI overview. Learn about the new Google AI mode and AI mode ranking as the game continues to change, offering a generative engine optimization strategy. Stay ahead with AI search optimization.
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
In this episode, I break down how we’re driving high-intent traffic with ChatGPT SEO. The focus is simple: go after bottom-funnel keywords, earn citations from channels like YouTube and Reddit, and track where LLMs mention your brand. You’ll also see how multimodal content and proprietary tools strengthen authority so you convert more of ChatGPT’s 800-million-user ecosystem. It’s the playbook we’re using today to capture intent while the landscape is still wide open.
Key takeaways:
■ Bottom-funnel comparisons and alternatives drive the highest-intent traffic.
■ Citations on YouTube, Reddit, and Wikipedia strengthen how AI systems surface your brand.
■ Multimodal content, brand-mention tracking, and fresh updates keep you visible in ChatGPT-driven discovery.
Chapters:
00:00 Intro to high-intent traffic & ChatGPT SEO
00:30 Why bottom-funnel content wins
01:00 Using comparisons & alternatives pages
01:30 Importance of citations (YouTube, Reddit, Wikipedia)
02:00 Monitoring brand mentions & LLM tracking tools
02:30 Creating multimodal content (text, video, audio)
03:00 Building proprietary tools to attract attention
03:30 Final thoughts & next steps
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
I’ll walk you through how to build a fully working AI agent in under eight minutes. No coding. No APIs. Just a clear mission and three simple tools.
By the end, you’ll have a day-planner agent that checks your calendar, scrapes the latest digital-marketing headlines, and sends you a daily summary email at 7 a.m. It uses tools you already know like Google Calendar and Gmail. I’ll take you through the steps sentence by sentence so you can follow along and build your own assistant as you watch.
TIMESTAMPS
(00:00) Introduction, what you’re about to build
(00:40) Step 1: Sign up and create your agent
(01:02) Step 2: Choose your tools and define the mission
(01:40) Step 3: Confirm, test, and deploy
(02:20) Demo of the agent running in real time
(03:00) Why simple agents outperform complicated ones
(03:45) What you can build next once the foundation is in place
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
I’m breaking down the real differences between answer engine optimization (AEO) VS classic SEO and exactly how I execute both. If you want to show up first in AI overviews and search results, this is your playbook.
TIMESTAMPS
(00:00) AEO vs SEO and why “first or last” still applies
(00:20) The 10 AEO tactics that actually move rankings
(05:56) SEO fundamentals that still work in 2025
(09:51) Wrap-up and what’s next
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
I’ve completely rebuilt my SEO playbook for 2025.
In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search.
In this talk.
- Why programmatic SEO still wins
- How Search Everywhere Optimization builds brand demand
- Why retention is now more important than distribution
I’ll walk through real examples from Single Grain, ClickFlow, and Karrot, plus the exact YouTube growth tactics and zero-code workflows you can steal for your own marketing stack.
TIMESTAMPS
(00:00) SEO playbook intro
(03:22) Adapt your career now
(09:31) YouTube as second search engine
(12:07) ChatGPT apps and workflows
(27:14) Become a 100x operator
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
I break down how AI is reshaping marketing roles and what the top 10% of marketers are doing right now to stay ahead. In this video I'm unpacking the rise of AI orchestrators, autonomous workflows, and the creative and strategic skills machines can’t replace. The shift isn’t about disruption anymore, it’s about abundance.
Key takeaways:
• AI won’t replace the best marketers, creativity, initiative and strategic systems will.
• Becoming an AI orchestrator means managing tools and workflows, not just using them.
• Focus on human psychology, storytelling and high-agency to dominate the next 5-15 years.
TIMESTAMPS
(00:00) AI transforming the workforce
(00:21) Why the best stay employed
(01:04) Becoming an AI orchestrator
(03:04) Strategy + creativity matter
(05:38) Human psychology never changes
How to Connect
IG: / ericosiu
X: / ericosiu
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
In this episode, I break down how Model Context Protocols (MCPs) are turning AI from a buzzword into a profit center. Think of them as “mini AI employees” that can run CRO experiments, power sales intelligence, revive lost leads, track competitor ad spend, scale SEO content, and turn messy reports into clear business insights. You’ll see how these automations can make your company run and grow on autopilot.
TIMESTAMPS
(00:00) Introduction to Model Context Protocols (MCPs) and revenue
(00:55) CRO Orchestrator: Conversion rate optimization
(02:17) Sales intelligence and follow-ups
(05:01) Competitive ad tracking and SEO scaling
(07:30) Content leverage and future of MCPs
How to Connect
https://www.instagram.com/ericosiu
https://x.com/ericosiu
Resources
👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com




Good morning. My name is Jules like to introduce my product to the world. can you help me.
👍🏻
great episodes mr eric siu please do some landing pages and building analytic tools