Leveling Up with Eric Siu

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe I had dinner with a group of top founders last week. Almost all of them use AI daily. Not for hacks. For clarity. They’re using tools like Gemini to break down their entire marketing engine and see what actually drives revenue. This video walks through how the top 1% are doing it. 00:00 How Top Founders Use Gemini 00:52 10x Faster Research Strategy 02:08 Turn Meetings Into Insights 03:34 Let Data Drive Decisions 05:16 Remove Content Bottlenecks 06:46 Hire AI-Fluent Marketers 07:31 Build AI-Powered SOPs 08:57 SEO Speed Wins Citations 09:25 Ask YouTube Studio For Strategy 10:00 Build Better Conference Decks 11:21 Lead Teams Through AI Change 12:14 Your One-Week Gemini Challenge How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, Eric breaks down the real SEO strategy they use for 9- and 10-figure brands: optimize beyond Google (ChatGPT, Perplexity, Gemini, YouTube, Reddit), protect visibility as AI Overviews reduce clicks, and win with content consolidation, AI Overview formatting, and multi-platform repurposing. You’ll also learn why brand sentiment and fresh updates matter more than ever, plus how programmatic SEO still works when humans stay in the loop. Key takeaways: -Search everywhere optimization beats Google-only SEO -AI Overview formatting can boost mentions fast -Consolidate, update, and delete to stay visible Chapters: (00:00) SEO 2026 strategy overview (00:29) Search everywhere optimization shift (01:34) AI Overviews clicks decline (03:12) Brand sentiment and citations (06:06) Content consolidation and deletion (08:20) AI Overview bullet optimization (09:27) Multi-platform content repurposing (13:20) Single Grain hiring note (13:52) Programmatic SEO still works (15:15) Track SEO to revenue

In this episode, Eric breaks down why your marketing is not working by diagnosing a real website completely cold. Using Amazon Photos versus Google Photos, we uncover the true root cause behind low conversion rates, generic positioning, weak offers, and high-friction calls to action. If you are doing over seven figures and feel like growth is stuck, this homepage teardown shows how unclear targeting, poor design, and scattered messaging quietly kill results and cap business growth. Key takeaways: -Why marketing feels stuck -Homepage mistakes are killing conversions -Design directly impacts trust Chapters: (00:00) Why marketing fails (00:22) Amazon Photos teardown (01:54) Google Photos comparison (03:00) Design and conversion (05:08) AI and marketing growth (06:48) Final diagnosis

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Eric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how to future-proof your marketing strategy. KEY TAKEAWAYS • Win AEO with listicles, citations, and Reddit engagement • BOFU and guides outperform for answer engines • AI workflows unlock massive content scale CHAPTERS 00:00 What AEO Really Is 00:35 Listicle Outreach Strategy 01:17 Importance of Citations 02:04 Reddit Community Signals 02:53 BOFU Content and Guides 04:16 FAQs for AEO 04:45 Proprietary Data Advantages 05:11 Brand Mention Monitoring 05:35 Fixing Technical SEO 06:03 AI Workflows for Scale 07:05 Final AEO Framework How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe In this video, I break down the five systems quietly generating millions for our business: meeting notes AI that turns conversations into actions, an automated recruiting engine that screens candidates for us, a daily priority bot that scores performance, social-engagement agents that keep the flywheel turning, and email auto-drafters that cut response time in half. I walk you through the exact workflows, why they outperform hype-driven agents, and how you can set each one up this week. If you want to scale content, speed up hiring, boost productivity, and close more deals, these are the simplest wins you can deploy right now. 00:00 Flashy AI Agents vs Five “Boring” Automations 00:22 Automation #1: Compelling Ideas Notetaker (Using Lindy) 01:59 Turning Meeting Moments into High-Performing Posts 03:04 Automation #2: AI Recruiting Engine with Juicebox & Lindy 06:08 Automation #3: Daily Priority Coach for High-Leverage Work 08:00 Automation #4: Social Media Commenting Agent to Scale Engagement 09:37 Automation #5: Email Autodrafter with Superhuman 10:24 Faster Replies, More Deals: The Compounding Effect of “Boring” Systems 10:36 Why Boring AI Automations Scale While Flashy Tools Don’t How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop. And yeah, it sounds too easy. But this is the new game. Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly. Key takeaways: • Clear H1 plus direct answer boosts AI citations • Short, scannable openings help LLMs extract answers • Optimizing top pages creates a compounding authority flywheel Chapters: 00:00 AI citations overview 00:20 Why clicks are declining 00:45 New game gets cited by AI 01:15 Why most pages fail 01:45 Clear H1 and fast answers 02:20 CNBC style bullet points 03:10 How to optimize pages 04:00 Tools and workflows 05:10 Business impact 06:00 Final strategy summary How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe The old B2B playbooks aren’t breaking. They’re just built for a world that doesn’t exist anymore. We’ve been testing new strategies across our clients, and it’s clear the winners in 2025 will look different from the winners in 2023. Creator-led content is becoming the engine for B2B. LinkedIn is turning into a distribution moat. And the teams adapting fastest are rewriting how they produce and package their message. If you’re still relying on traditional “brand marketing,” you’re already behind. Chapters (00:00) Why old B2B playbooks fail in 2026 (00:27) Dead rules: volume, DIY SaaS, traditional SEO (04:37) New rules: AI adoption and AI operator model (07:22) Cross-platform authority and B2B CTV (08:37) Creator-led LinkedIn and Monday action plan How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe Google's AI Overviews are changing SEO forever, and most marketers are already behind the curve. Traditional SEO isn't over yet, but the playbook is entirely different. AI Mode, AI Overviews, and Gemini are now determining who gets traffic and conversions. In this video, I break down exactly how to rank in Google's new AI-powered search. If you want to stay ahead of the AI SEO curve and capture traffic while others are losing it, this is your playbook. TIMESTAMPS: 00:00 - Introduction: Google's new SEO landscape 00:19 - AI Overviews explained (45% informational, 18% transactional) 00:44 - Google vs ChatGPT market share reality 01:26 - Query fan out: How Google finds sources 02:04 - Key tactics for getting cited 02:28 - The skyscraper technique (still relevant) 03:00 - Semantic credibility & brand mentions 03:31 - Content formatting for AI extraction 04:09 - Content freshness strategy (95% rule) 04:50 - Multimodal content approach 05:31 - Trust signals & brand sentiment 05:53 - Transactional vs informational content (the 80/20 flip) 07:06 - Treat each publish like a launch 07:38 - Next steps How to Connect IG: https://www.instagram.com/ericosiu X: https://twitter.com/ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com The video explains how to rank highly with Google's new AI-powered SEO and AI overview. It covers the changing landscape of traditional SEO and offers tips for adapting to Google updates, with a focus on ranking in the AI overview. Learn about the new Google AI mode and AI mode ranking as the game continues to change, offering a generative engine optimization strategy. Stay ahead with AI search optimization.

👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe In this episode, I break down how we’re driving high-intent traffic with ChatGPT SEO. The focus is simple: go after bottom-funnel keywords, earn citations from channels like YouTube and Reddit, and track where LLMs mention your brand. You’ll also see how multimodal content and proprietary tools strengthen authority so you convert more of ChatGPT’s 800-million-user ecosystem. It’s the playbook we’re using today to capture intent while the landscape is still wide open. Key takeaways: ■ Bottom-funnel comparisons and alternatives drive the highest-intent traffic. ■ Citations on YouTube, Reddit, and Wikipedia strengthen how AI systems surface your brand. ■ Multimodal content, brand-mention tracking, and fresh updates keep you visible in ChatGPT-driven discovery. Chapters: 00:00 Intro to high-intent traffic & ChatGPT SEO 00:30 Why bottom-funnel content wins 01:00 Using comparisons & alternatives pages 01:30 Importance of citations (YouTube, Reddit, Wikipedia) 02:00 Monitoring brand mentions & LLM tracking tools 02:30 Creating multimodal content (text, video, audio) 03:00 Building proprietary tools to attract attention 03:30 Final thoughts & next steps How to Connect IG: / ericosiu X: / ericosiu 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I’ll walk you through how to build a fully working AI agent in under eight minutes. No coding. No APIs. Just a clear mission and three simple tools. By the end, you’ll have a day-planner agent that checks your calendar, scrapes the latest digital-marketing headlines, and sends you a daily summary email at 7 a.m. It uses tools you already know like Google Calendar and Gmail. I’ll take you through the steps sentence by sentence so you can follow along and build your own assistant as you watch. TIMESTAMPS (00:00) Introduction, what you’re about to build (00:40) Step 1: Sign up and create your agent (01:02) Step 2: Choose your tools and define the mission (01:40) Step 3: Confirm, test, and deploy (02:20) Demo of the agent running in real time (03:00) Why simple agents outperform complicated ones (03:45) What you can build next once the foundation is in place How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I’m breaking down the real differences between answer engine optimization (AEO) VS classic SEO and exactly how I execute both. If you want to show up first in AI overviews and search results, this is your playbook.  TIMESTAMPS (00:00) AEO vs SEO and why “first or last” still applies (00:20) The 10 AEO tactics that actually move rankings (05:56) SEO fundamentals that still work in 2025 (09:51) Wrap-up and what’s next  How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I’ve completely rebuilt my SEO playbook for 2025. In this video, I’ll show you how AI agents, Model Context Protocols, and multi-instance workflows are reshaping how I approach search. In this talk. - Why programmatic SEO still wins - How Search Everywhere Optimization builds brand demand - Why retention is now more important than distribution I’ll walk through real examples from Single Grain, ClickFlow, and Karrot, plus the exact YouTube growth tactics and zero-code workflows you can steal for your own marketing stack. TIMESTAMPS (00:00) SEO playbook intro (03:22) Adapt your career now (09:31) YouTube as second search engine (12:07) ChatGPT apps and workflows (27:14) Become a 100x operator How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I break down how AI is reshaping marketing roles and what the top 10% of marketers are doing right now to stay ahead. In this video I'm unpacking the rise of AI orchestrators, autonomous workflows, and the creative and strategic skills machines can’t replace. The shift isn’t about disruption anymore, it’s about abundance. Key takeaways: • AI won’t replace the best marketers, creativity, initiative and strategic systems will. • Becoming an AI orchestrator means managing tools and workflows, not just using them. • Focus on human psychology, storytelling and high-agency to dominate the next 5-15 years. TIMESTAMPS (00:00) AI transforming the workforce (00:21) Why the best stay employed (01:04) Becoming an AI orchestrator (03:04) Strategy + creativity matter (05:38) Human psychology never changes How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, I break down how Model Context Protocols (MCPs) are turning AI from a buzzword into a profit center. Think of them as “mini AI employees” that can run CRO experiments, power sales intelligence, revive lost leads, track competitor ad spend, scale SEO content, and turn messy reports into clear business insights. You’ll see how these automations can make your company run and grow on autopilot. TIMESTAMPS (00:00) Introduction to Model Context Protocols (MCPs) and revenue (00:55) CRO Orchestrator: Conversion rate optimization (02:17) Sales intelligence and follow-ups (05:01) Competitive ad tracking and SEO scaling (07:30) Content leverage and future of MCPs How to Connect https://www.instagram.com/ericosiu https://x.com/ericosiu Resources 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI isn’t overhyped, it’s underused. In this episode I outline how we’ve saved 40+ hours a month, added $50K in recurring revenue with real AI implementations and why I believe OpenAI, Nvidia, and Anthropic will be much bigger five years from now. TIMESTAMPS (00:00) The AI bubble debate (01:00) Lessons from the dot-com era (02:15) Real AI use cases in business (04:00) Why AI adoption keeps accelerating (08:00) Why AI’s future is just beginning How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, Eric Siu dives into the 2026 LinkedIn marketing strategies that actually drive revenue. Discover why consistency beats volume, how horizontal videos outperform vertical, and how to repurpose content fast with Opus. Eric also explains how carousels, newsletters, and proprietary data posts dominate engagement—and breaks down tools like Shield for analytics, carrot for personalized ABM ads, and Stanley for brand voice protection to help you turn content into clients and scale your influence on LinkedIn. TIMESTAMPS (00:00) Why LinkedIn still wins (00:28) Consistency over volume (01:05) Horizontal video advantage (02:22) Scaling with Opus (03:36) Carousels that convert How to Connect IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, Eric breaks down the evolution of SEO beyond keywords and backlinks, revealing why “search everywhere optimization” is the new essential strategy. He explains how platforms like YouTube, Reddit, Instagram, and even LLMs now influence visibility, and shares actionable methods to adapt and win with SEO today. Learn how to leverage platform-specific content, build positive brand mentions, and stay ahead by embracing adaptability and channel mastery. TIMESTAMPS (00:00) Why SEO is misunderstood and what’s changed (03:00) The rise of search everywhere optimization (06:00) Optimizing for LLMs, AI overviews, and alternative search engines (09:00) Channel mastery: platform-first strategies for growth (12:00) Adapting and thriving in a changing search landscape 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/

In this episode, Neil and Eric explore how AI overviews, LLMs, and generative search are transforming SEO in 2026. They break down how to adapt your content strategy for smarter algorithms, optimize for AI-driven visibility, and balance automation with authentic brand storytelling. Learn how to future-proof your traffic and build stronger brand signals in the era of intelligent search. KEY TAKEAWAYS  AI won’t replace human SEOs—adapt, don’t fear Optimize for AI overviews and brand citations Repurpose content across every search platform CHAPTERS (00:00) SEO in 2026 Overview (01:42) AI + Human Collaboration (04:10) Search Everywhere Optimization (07:58) Declining Web Traffic & AI Overviews (11:33) Content Updating & Consolidation HOW RO CONNECT IG:   / ericosiu    X:   / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

In this episode, Eric shares how to set up AI agents using Lindy, Replit, and Claude Code—and how to choose the best one for your workflow. You’ll see real projects like a meeting-prep bot, a Slack recruiting agent, and MCP-powered sub-agents inside Cursor. Eric also covers how to use calendar triggers, send automated messages, and scale ROI-driven workflows that save time and boost productivity. Key takeaways ● Lindy vs. Replit vs. Claude Code: setup and use cases ● Build a meeting-prep agent with social research ● Scale MCP sub-agents for marketing ROI TIMESTAMPS (00:00) AI agents intro and goals (00:19) Lindy setup and templates (04:34) Replit agents and Slack bot (06:44) Claude Code MCP with Cursor (08:21) Agentic leverage and workflow tips 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/

In this episode, Eric dives into how AI agents are transforming modern marketing operations. He reveals the 12 specialized sub-agents his team uses to automate SEO, CRO, email, paid ads, webinars, PR, partnerships, analytics, and more—allowing marketers to focus on high-level growth and strategy. Discover how these agents streamline workflows, boost revenue, and create a truly AI-driven marketing engine. Key takeaways ● AI sub-agents automate full-funnel marketing operations ● Leaner teams can now scale faster with AI-driven insights ● The future of marketing is orchestration, not just automation TIMESTAMPS (00:00) Introduction to AI Agents in Marketing (00:49) SEO Optimizer and CRO Scientist (04:31) Email, Ads, and Webinar Automations (07:50) PR, Partnerships, and Content Repurposing (12:07) Analytics and Persona Refinement How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com