Leveling Up with Eric Siu

In this episode I discuss the boring marketing strategies guaranteed to boost your bottom line in 2025. Discover time-tested tactics like hosting in-person events and leveraging email marketing, plus modern essentials such as short-form video, search everywhere optimization, and podcasting. Whether you’re a CMO, founder, or marketer, learn how to combine old-school and new methods for consistent ROI, creative networking, and sustainable growth that outlasts fleeting trends. Stay ahead by mastering these reliable, high-impact techniques that deliver results no matter what’s trending. TIMESTAMPS (00:00) Why “boring” marketing always wins (02:16) In-person events and building connections (07:10) Webinars and digital lives for lead generation (11:55) Email marketing, direct mail, and high-ROI tactics (17:20) Short-form, organic, and podcasts for modern reach 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟    Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS   Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial   Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES   Growth Newsletter: https://levelingup.beehiiv.com/subscribe   Ubersuggest: https://www.ubersuggest.com/   Answer The Public: https://www.answerthepublic.com/

In this episode, Eric shares how AI agents are already reshaping his workflow by automating tasks and unlocking more time for strategic, high-impact work. From recruitment and lead generation to outreach and meeting prep, he breaks down practical examples of how agent-based systems enhance team productivity and redefine the future of work. TIMESTAMPS (00:00) Building a Foundation of AI Agents (02:49) Enhancing Team Performance with AI Workflows (05:40) Leveraging AI for Recruitment and Lead Generation (08:28) Personalizing Communication with AI Agents (09:54) Preparing for Meetings with AI Research 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel

I sit down with Flo Crivello, CEO of Lindy, to talk about how AI agents are transforming workflows, saving hundreds of hours, and opening new growth opportunities. We cover everything from automating LinkedIn engagement to building agents that handle SEO, influencer marketing, and even team management. If you’re serious about the future of business and marketing, this conversation will show you what’s next. Chapters: 00:00 Keeping the top 20% of marketers 02:00 What Lindy does and why it matters 03:15 Automating viral LinkedIn posts 06:00 Natural language workflows explained 10:00 Scaling content with AI agents 14:00 Finding influencers with AI 17:30 Building agents for personal productivity 20:00 How to use AI memory in workflows 23:00 Why companies need an AI czar 26:00 Turning meetings into content 30:00 Remote vs in-office for creativity 34:00 Final thoughts on AGI How to Connect IG:   / ericosiu    X:   / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI is changing the SEO game, and the smartest marketers are already taking advantage. In this video, I walk through AI SEO as a cost-effective way to boost performance, how AI is reshaping optimization, and why YouTube content ideas and A/B testing matter more than ever. I also dive into the future of SEO where AI sits at the center of digital marketing. TIMESTAMPS (00:00) Introduction to $0.25 SEO Strategies (02:59) Leveraging AI for SEO Optimization (06:07) YouTube and Content Ideation (08:52) Conversion Optimization and A/B Testing (11:04) Future of SEO and AI Integration How to Connect: IG: / ericosiu X: / ericosiu 👉 Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

If you’re not running Snapchat Ads right now, you’re leaving money on the table. In this episode, I break down why Snapchat is still one of the most affordable and effective platforms for reaching Gen Z and millennials—and how you can start driving real ROI today. From setting up your ad account and Snap Pixel to building high-converting creatives and scaling campaigns, I’ll show you exactly how to leverage Snap’s platform without blowing your budget. Plus, I’ll share how to claim bonus ad credits so you can test risk-free. Whether you’re new to paid ads or looking to diversify beyond Meta and TikTok, this is your step-by-step guide to running profitable Snapchat Ads. Timecodes ⏰ (00:00) Why Snapchat Ads Still Work in 2025 (01:30) Setting Up Your First Campaign (02:55) Installing Snap Pixel & Tracking Events (04:40) Building and Launching Campaigns with Ad Credit (06:45) Creating High-Impact Ad Creatives (08:15) Testing, Optimization & Scaling for ROI (11:00) Final Thoughts and Next Steps How to Connect: IG: /ericosiu X: /ericosiu 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain – Ad Agency focused on innovation: https://www.singlegrain.com

If you’re not exploring ChatGPT-5 use cases right now, you’re already falling behind. In this episode, I break down six insane ways ChatGPT-5 is transforming business—from autonomous multi-step agents to deep research, workflow automation, and custom AI teammates. You’ll see how these tools can plan travel, absorb massive knowledge bases, integrate with your live business data, and even create specialized sub-agents for SEO, finance, and more. Whether you’re running marketing campaigns, streamlining operations, or scaling a company, this is where the biggest opportunities are right now. (00:00) Six ChatGPT-5 Use Cases That Will Make You More Money (00:18) Multi-Step Automation for Travel Planning (02:05) Deep Research with Bigger Context Windows (04:56) Integrating ChatGPT-5 with Business Tools (MCP) (07:13) Building Specialized Workflow Agents with Cursor + Claude Code (10:25) Creating Custom AI Teammates for Onboarding & Training (11:37) Conclusion & Next Steps How to Connect: IG: /ericosiu X: /ericosiu 👉 Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉 Single Grain – Ad Agency focused on innovation: https://www.singlegrain.com Timecodes ⏰

If you’re not building AI employees right now, you’re already falling behind. In this episode, I break down how I built six AI employees in less than an hour—and why this is going to change the way we work. I’ll show you how these agents can handle content repurposing, SEO, and even parts of your workflow so you can stay focused on the highest-leverage tasks. Using tools like Cursor and Claude Code, I’ll walk you through how to actually set this up and where the real opportunities lie. Timecodes⏰ (00:00) Introduction to AI Employees (02:15) The Future of Work with AI (05:30) Setting Up Your AI Command Center (08:45) Creating Sub-Agents with Claude Code (12:00) Leveraging AI for Content Repurposing (15:20) AI in Marketing and Recruitment (18:45) Real-World Success Stories (22:00) Conclusion and Next Steps How to Connect: IG: / ericosiu X: / ericosiu 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

The fastest-growing companies aren’t just using AI—they’re reinventing marketing with it. In this video, I break down how AI is transforming marketing by enhancing proven strategies and making campaigns more efficient. From leveraging AI in email and SMS, precision targeting in account-based marketing, and applying the “Three Rs” in content creation, to building automated systems, recruiting top talent, and even shaping product development—AI is becoming the backbone of modern growth. I also share practical tools and real-world examples to help you apply these strategies today. TIMESTAMPS (00:00) Introduction to AI Marketing Strategies (00:29) Proven Strategies Enhanced by AI (03:48) Email and SMS Marketing with AI (06:03) Account-Based Marketing: Precision Targeting (09:10) Content Marketing: The Three Rs (10:00) Building AI Systems for Automation (13:17) Recruiting Top Talent with AI (14:43) Product Building in the AI Era (16:50) Conclusion and Next Steps How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Claude Code might be the secret weapon marketers didn’t know they needed. In this video, I break down how Claude Code can supercharge marketing by boosting efficiency and sharpening execution. From running smarter AB tests to leveling up SEO and creating sub agents that handle the heavy lifting, I share practical ways to apply it now and where it’s headed in the future. TIMESTAMPS (00:00) Introduction to Claude Code and Its Importance (02:48) Understanding AB Testing and Its Applications (06:03) Leveraging SEO and Conversion Optimization (09:10) Creating Sub Agents for Marketing Efficiency (12:03) Practical Applications and Future Prospects of Claude Code How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

If you’re not automating your marketing yet, you’re already behind. In this video, I break down how AI-powered workflows can take over repetitive marketing tasks, qualify leads faster, and keep your follow-ups sharp. I share how I repurpose and scale content efficiently, manage marketing teams with less friction, and what the future of marketing automation means for staying ahead in business. TIMESTAMPS (00:00) Automating Marketing Workflows (02:56) Lead Qualification and Follow-Up Strategies (05:57) Content Creation and Repurposing Techniques (08:58) Future of Marketing Automation and Insights How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI isn't magic—most CMOs are still getting it wrong. I break down the most common mistakes CMOs make when trying to plug AI into their marketing—starting with chasing flashy projects instead of real results. We dive into where content creation goes wrong, why clean data and governance matter, and how to build a team that's actually fluent in AI. If you're not managing drift or thinking long-term, you're just playing catch-up. TIMESTAMPS (00:00) Introduction to AI in Marketing (00:57) Avoiding Vanity AI Projects (03:05) Content Creation and AI Missteps (05:50) Establishing AI Governance (08:12) Managing Model Drift and Data Hygiene How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Most people use ChatGPT wrong—and it’s costing them money. I break down how I use ChatGPT as my strategist, memo writer, and silent operator to scale my businesses faster while saving thousands of dollars and dozens of hours each week. From website strategy and deal negotiation to team performance tracking and content packaging, I show how using ChatGPT as a partner—not just a prompt machine—can 10x your business impact. TIMESTAMPS (00:00) Unlocking the Power of ChatGPT (02:54) High Leverage Strategies with ChatGPT (05:53) Streamlining Operations and Decision Making (08:52) Enhancing Team Performance and AI Adoption (11:55) Transforming Content Creation and Negotiation How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI’s not replacing marketers — it’s upgrading them. In this video, I break down how forward-thinking businesses are using AI to speed up engineering workflows, transform their marketing and sales systems, and create content faster than ever. I also share how AI is becoming a powerful tool for decision-making, giving teams an edge in execution and clarity. TIMESTAMPS (00:00) Unlocking AI's Potential in Business (03:10) Engineering Velocity: The AI Advantage (06:02) Transforming Marketing and Sales with AI (08:47) Content Creation and Team Execution (11:40) AI as a Decision-Making Powerhouse How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com"

AI is the edge your business needs right now. I break down how I’m using tools like ChatGPT and other LLMs to level up productivity and decision-making while staying ahead in the fast-moving AI landscape. From mastering prompts and deploying AI agents to building autonomous workflows, I show how to make AI a practical part of your daily operations. Get the Free PDF Guide here: https://drive.google.com/file/d/1eJKfQd-lDrCNKjANtlhxklu8Ha_WdARI/view TIMESTAMPS (00:00) Introduction to AI in Business (03:00) Maximizing ChatGPT and LLMs (05:46) Understanding AI Agents (08:57) Building Autonomous AI Workflows (12:01) Staying Ahead in the AI Landscape How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

I break down how I’m using ChatGPT and other AI tools to level up marketing and business strategy by focusing on quality inputs for quality outputs. From sharpening copywriting and campaign reporting to streamlining competitor research and hiring, I show how AI can boost productivity and creativity while making better strategic decisions. TIMESTAMPS (00:00) Unlocking the Power of ChatGPT in Marketing (02:43) Mastering Copywriting with AI (06:02) Streamlining Campaign Reporting and Feedback (08:47) Leveraging AI for Competitive Research and Hiring How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI isn’t just hype—it’s your unfair advantage if you know how to use it. In this episode, I break down how I’m using AI to drive real business growth, from research assistants and real-time insights to content creation that doesn’t suck. I also share how we’re using AI to streamline recruitment and automate processes so you can scale without burning out. TIMESTAMPS (00:00) Unlocking AI for Business Growth (02:59) Perplexity Labs: Your Research Assistant (05:51) OpenAI's MCP Connectors: Real-Time Insights (09:04) Genspark AI: Content Creation Made Easy (12:03) Claygent: Revolutionizing Recruitment (13:08) Manus: Automating Processes with AI How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI isn’t just a tool for marketers—it’s the edge that sets you apart. AI is reshaping how marketers work, letting you move faster and smarter without burning out your team. In this episode, I break down how tools like Manus, Lindy, Super Whisper, and Delphi help automate workflows, generate sharper content, and unlock deeper insights to keep you ahead of the game. TIMESTAMPS (00:00) Automate Workflows (Manus) (00:58) Meetings to Content (Lindy) (03:01) Build Campaign Decks (Gamma) (03:01) Dictation for Speed (Super Whisper) (03:53) Longform Insights (Notebook LM) (05:01) Content Multiplier (Gemini) (05:59) Automated Q&A (Delphi) (07:02) Follow Up Assistant (Superhuman) (07:57) Build Without Code (v0) (08:48) Deep Research (ChatGPT) (09:03) Think Without Data (ChatGPT o3) (09:48) Image Generation (ChatGPT) (10:29) Building Prototypes (Vibe Coding) How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

You don’t need 4 years—just this. In this breakdown, I walk you through the essentials every marketer must master today. We dive into the core of marketing, how to truly get into your customer’s head, build offers they can’t resist, and why storytelling and positioning still reign supreme. Plus, I’ll show you how AI is changing the game and what to test to actually move the needle. TIMESTAMPS 00:00 The Essence of Marketing 02:50 Understanding Customer Psychology 05:54 Crafting Irresistible Offers 09:03 The Importance of Positioning and Storytelling 11:13 Leveraging AI in Marketing How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

Most people underestimate how far genuine relationships can take them. I share lessons from a private marketing event that’s driven over $6.3 billion in revenue, and why real networking starts with giving first. I talk about the ups and downs of hosting these events, how being a connector creates long-term value, and why relationships—not just tactics—are what truly compound. TIMESTAMPS (00:00) Building a Billion-Dollar Network (04:20) Creating Networking Opportunities (06:43) The Importance of Relationships in Networking How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com

AI is rewriting the rules of business—faster than most people realize. In this talk I had at the YPO Global Marketing Summit, I break down how AI is enabling leaner teams to drive real revenue, shift business models, and operate at scale. I share frameworks for implementation, how SEO is evolving into search everywhere, and how we’re using AI for recruiting, content creation, and cost efficiency. From building community to deploying autonomous workflows, this is about staying relevant—and ahead—as the landscape keeps changing. TIMESTAMPS (00:00) Introduction to AI in Business (03:12) The Evolution of Business Models with AI (05:59) DIY vs. Done With You: AI Implementation Strategies (08:47) The Future of SEO: Search Everywhere Optimization (12:01) Leveraging AI for Recruitment and Team Efficiency (14:51) Building Communities and Content Creation with AI (18:13) The Role of AI in Cost Reduction and Business Growth (21:00) The Future of AI: Autonomous Agents and Workflows (23:49) Conclusion: Embracing AI for Competitive Advantage How to Connect: IG: / ericosiu X: / ericosiu 👉Get 25k Words of AI-Powered SEO Content: https://clickflow.com/ 👉Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe 👉Single Grain - Ad Agency focused on innovation https://www.singlegrain.com