Discover
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Author: Eric Siu
Subscribed: 1,889Played: 66,961Subscribe
Share
Description
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
1156ย Episodes
Reverse
Run personalized LinkedIn ads and landing pages that convert: https://karrot.ai
Most people are paying for the wrong tools.
But they don't know it yet.
You need to figure this out ASAP.
By the time the rest catch up, you will be lightyears ahead.
If you're not changing your AI stack right now, you're bleeding money.
Most people use OpenClaw like a personal assistant.
I use it like an employee.
In this video I walk through the exact systems I built so OpenClaw can create content, monitor YouTube performance, find sales opportunities, and even interact with my team inside Slack.
This setup has already generated meetings, viral content, and real opportunities for my business. Iโll break down the workflows behind it and how you can build something similar yourself.
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
If I had to start SEO from scratch in 2026, this is exactly what Iโd do.
Traditional Google SEO isnโt dead but itโs no longer enough. You have to win across Google, YouTube, Reddit, LinkedIn, and AI search like ChatGPT and Perplexity at the same time.
In this video, I break down the five shifts that matter now. Search everywhere optimization. Freshness and content velocity. AI workflows that 10x output with humans in the loop. And how to actually measure success when AI mentions matter as much as rankings.
If youโre still playing the 2020 SEO playbook, youโre already behind.
Chapters
00:00 The 5 things you must get right in 2026
01:31 Traditional SEO plus AI SEO
02:09 Search everywhere optimization
07:19 The content freshness system
09:25 AI workflows with humans in the loop
12:38 Playing the long game and new metrics
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
My OpenClaw setup writes X articles that average 85,000 views.
Before this, my posts were getting a few hundred, maybe 6,000 views if I was lucky. Now four in a row have cleared 69k to 102k views and theyโre driving real engagement, subscribers, and inbound.
In this video, I show you the receipts. The posts I wrote myself. The ones OpenClaw wrote. What changed. How I structure the hooks. How I use diagrams. How I repurpose across LinkedIn and YouTube. And exactly how you can set this up yourself.
This isnโt about vanity impressions. Itโs about distribution that compounds and turns into revenue.
Chapters
00:00 85k views per X article
00:42 The proof and before vs after results
01:30 Breaking down a viral OpenClaw post
04:22 When a post bombs and how to fix it
05:45 How I generate and repurpose articles
10:36 Compounding distribution into revenue
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
OpenClaw might be the closest thing Iโve seen to an infinite money glitch for business.
In this video, I break down the real revenue use cases inside my company. Reviving dead deals with deep CRM context. Booking meetings with companies like Google. Writing X articles that consistently pull 50k to 100k views. Generating YouTube ideas based on whatโs actually working. Acting as a business strategist on hardware, compliance, and growth decisions. Running SEO audits that surface millions of wasted impressions. Even sourcing senior hires.
This isnโt theory. These agents are plugged into my CRM, Gong calls, Slack, Telegram, and website right now.
If youโre thinking about AI as a toy, youโre missing the point.
Chapters
00:00 The OpenClaw infinite money glitch
00:36 Deal resurrector and pipeline revival
03:26 AI-written X articles driving distribution
05:33 YouTube strategy and revenue positioning
08:25 Business strategist and event planning
13:32 Agent round table and mission control
17:06 Recruiting and SEO automation
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Can OpenClaw and Claude Code actually replace human roles?
I break down what each can do on its own, what happens when you combine them, and the real ROI across roles like SEO, paid media, social, and outbound.
Then I walk through my actual setup. How I use Claude as the brain, OpenClaw as the execution layer, and how this is already booking meetings and drafting outreach inside my business.
If you want to understand where this is headed and how to stay ahead, here is the breakdown.
Chapters
00:00 Can AI actually replace human roles
01:29 The math behind Claude Code vs OpenClaw
06:55 The think-act loop and combined ROI
08:32 Inside my OpenClaw mission control
14:44 My full command center setup
19:14 Why this is happening now and how to adapt
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
OpenClaw is now helping me run my business.
But if you do not set it up the right way, it is easy to think it is overhyped.
In this video, I walk through how I am actually using OpenClaw right now for real revenue use cases like SEO, product, sales, and internal decision making.
I show my setup, why I am running it locally, how I think about security and token costs, and how I am turning this into a proactive internal command center instead of just another chat tool.
If you are tired of AI hype and want to see how this works in a real business context, this video is for you.
Chapters
00:00 Building a deal sourcer from your network
02:55 How OpenClaw finds real opportunities and angles
05:40 Connecting data and generating outreach
08:45 Scaling relationships and long term value
11:30 What to build next
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Claude Code replaced my $50k marketing team.
I used it to analyze my existing content, past campaigns, and customer data, then turn that into a working go-to-market system.
No extra hires. No complex engineering setup.
In this video, I show how Iโm actually using Claude Code inside my business and how you can apply the same approach.
Timestamps
Chapters
0:00 Claude Code Marketing Skills Overview
0:36 GitHub Marketing Skills Repository
1:29 AI-Powered Marketing Skill Invocation
2:35 Demonstrating Claude Code in Action
4:02 ClickFlow Homepage Copywriting Example
6:07 Page Conversion Rate Optimization Analysis
7:22 Programmatic SEO Strategy Generation
9:05 Expanding AI Marketing Capabilities
11:33 Founder-Led AI Marketing Acceleration
12:14 Multiplying Team Productivity with AI
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Claude Code replaced my $50k marketing team.
I used it to analyze my existing content, past campaigns, and customer data, then turn that into a working go-to-market system.
No extra hires. No complex engineering setup.
In this video, I show how Iโm actually using Claude Code inside my business and how you can apply the same approach.
Chapters
0:00 Claude Code Marketing Skills Overview
0:36 GitHub Marketing Skills Repository
1:29 AI-Powered Marketing Skill Invocation
2:35 Demonstrating Claude Code in Action
4:02 ClickFlow Homepage Copywriting Example
6:07 Page Conversion Rate Optimization Analysis
7:22 Programmatic SEO Strategy Generation
9:05 Expanding AI Marketing Capabilities
11:33 Founder-Led AI Marketing Acceleration
12:14 Multiplying Team Productivity with AI
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
I built a tool that scans my LinkedIn connections, Gmail, calendar, CRM, and past sales calls to surface the best deals I should be going after.
It ranks opportunities, suggests angles, and even drafts outreach.
I built the whole thing in under an hour using Claude Code.
In this video, I break down how it works and how you can build the same kind of deal-sourcing system for your own business without being an expert coder.
Chapters
(00:00) AI Deal Sourcer Overview
(00:34) Real Deal Sourcing Story
(01:21) Strategic Deal Analysis
(02:45) Monetizing Your Network
(03:46) Claude Code Walkthrough
(04:07) Real-Time Deal Triggers
(05:42) LinkedIn And Gmail Integration
(07:09) AI Outreach And Angles
(09:01) Scaling Relationships With AI
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
This time last year, this kind of SEO work wouldโve taken a full team.
In the last 24 hours, I used AI to generate 132 production-grade SEO pages, saving roughly $45,000 and weeks of execution time.
All in about 2 hours.
In this video, I show exactly how Iโm doing it using an AI agentโbreaking down the math, the tool stack, and the reusable prompt that makes this repeatable.
This isnโt a demo or AI hype.
These are real systems Iโm running inside my business right nowโthe same workflows my agency normally charges for.
Chapters
0:00 AI Content Generation Secrets Revealed
0:27 Cost Breakdown of SEO Content Work
1:23 Introducing the Manis AI Tool
2:45 Demonstrating Content Generation Process
4:41 Creating Reusable Prompt Template
6:57 Saving Thousands with AI Content Strategy
8:01 Applying AI Tool to Another Project
10:38 Expanding AI Content Possibilities
13:54 Refining and Improving AI-Generated Content
15:35 Final Content Generation and Review
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
This time last year my coding knowledge was zero.
But in the last few weeks, Iโve used AI to revive lost deals, flag churn risk, repurpose all my content, and build a full go-to-market strategy.
All using Claude Code.
This video shows how Iโm building real revenue systems inside my business and how YOU can do it too at the same level as an expert coder
Chapters
00:00 AI Without Coding
00:27 Deal Reviver System
03:39 CRM Deal Analysis
06:17 Stalled Deal Alerts
08:00 Content Repurposing AI
10:35 SEO Opportunity Engine
12:04 Churn Risk Monitoring
13:11 AI Go-To-Market Strategy
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
I donโt know how to code. But in one week, I built systems that used to require an entire engineering team.
In this video, I break down how I used Claude Code to build:
โฌ A Slackbot that knows everything about my business and content
โฌ A churn risk system that flags problems before customers leave
โฌ An account expansion coach that surfaces upsell opportunities automatically
This isnโt theory. These systems are live, compounding, and already changing how my company operates. If youโre a founder, leader, or operator who thinks โcode isnโt for me,โ this will completely change how you think about whatโs possible right now.
Chapter
00:00 Cloud Code Changes Everything
00:41 The Limits of Human Bandwidth
00:55 What Cloud Code Really Is
01:46 Why Coding Skills Are Obsolete
03:27 Leaders Must Act Now
03:30 The Hivemind Slackbot
05:20 Real-Time Churn Detection
07:53 Account Expansion Opportunities
09:44 AI Bots Across The Business
11:26 Avoiding AI Busywork
12:46 Reviving Lost Deals Automatically
14:05 Cloud Code vs Automation Tools
15:28 Cloud Code Teaches You
16:10 Why Waiting Is Dangerous
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
I had dinner with a group of top founders last week. Almost all of them use AI daily. Not for hacks. For clarity.
Theyโre using tools like Gemini to break down their entire marketing engine and see what actually drives revenue.
This video walks through how the top 1% are doing it.
00:00 How Top Founders Use Gemini
00:52 10x Faster Research Strategy
02:08 Turn Meetings Into Insights
03:34 Let Data Drive Decisions
05:16 Remove Content Bottlenecks
06:46 Hire AI-Fluent Marketers
07:31 Build AI-Powered SOPs
08:57 SEO Speed Wins Citations
09:25 Ask YouTube Studio For Strategy
10:00 Build Better Conference Decks
11:21 Lead Teams Through AI Change
12:14 Your One-Week Gemini Challenge
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
In this episode, Eric breaks down the real SEO strategy they use for 9- and 10-figure brands: optimize beyond Google (ChatGPT, Perplexity, Gemini, YouTube, Reddit), protect visibility as AI Overviews reduce clicks, and win with content consolidation, AI Overview formatting, and multi-platform repurposing. Youโll also learn why brand sentiment and fresh updates matter more than ever, plus how programmatic SEO still works when humans stay in the loop.
Key takeaways:
-Search everywhere optimization beats Google-only SEO
-AI Overview formatting can boost mentions fast
-Consolidate, update, and delete to stay visible
Chapters:
(00:00) SEO 2026 strategy overview
(00:29) Search everywhere optimization shift
(01:34) AI Overviews clicks decline
(03:12) Brand sentiment and citations
(06:06) Content consolidation and deletion
(08:20) AI Overview bullet optimization
(09:27) Multi-platform content repurposing
(13:20) Single Grain hiring note
(13:52) Programmatic SEO still works
(15:15) Track SEO to revenue
In this episode, Eric breaks down why your marketing is not working by diagnosing a real website completely cold. Using Amazon Photos versus Google Photos, we uncover the true root cause behind low conversion rates, generic positioning, weak offers, and high-friction calls to action. If you are doing over seven figures and feel like growth is stuck, this homepage teardown shows how unclear targeting, poor design, and scattered messaging quietly kill results and cap business growth.
Key takeaways:
-Why marketing feels stuck
-Homepage mistakes are killing conversions
-Design directly impacts trust
Chapters:
(00:00) Why marketing fails
(00:22) Amazon Photos teardown
(01:54) Google Photos comparison
(03:00) Design and conversion
(05:08) AI and marketing growth
(06:48) Final diagnosis
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Eric breaks down how to do AEO the right way, covering listicle outreach, high-value citations, Reddit community building, BOFU content, FAQs, proprietary data, brand monitoring, technical fixes, and scalable AI workflows. Using real examples from Single Grain, they show how answer engines rank content and how marketers can earn top placement across LLMs. Learn what matters now in answer engine optimization and how to future-proof your marketing strategy.
KEY TAKEAWAYS
โข Win AEO with listicles, citations, and Reddit engagement
โข BOFU and guides outperform for answer engines
โข AI workflows unlock massive content scale
CHAPTERS
00:00 What AEO Really Is
00:35 Listicle Outreach Strategy
01:17 Importance of Citations
02:04 Reddit Community Signals
02:53 BOFU Content and Guides
04:16 FAQs for AEO
04:45 Proprietary Data Advantages
05:11 Brand Mention Monitoring
05:35 Fixing Technical SEO
06:03 AI Workflows for Scale
07:05 Final AEO Framework
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
In this video, I break down the five systems quietly generating millions for our business: meeting notes AI that turns conversations into actions, an automated recruiting engine that screens candidates for us, a daily priority bot that scores performance, social-engagement agents that keep the flywheel turning, and email auto-drafters that cut response time in half.
I walk you through the exact workflows, why they outperform hype-driven agents, and how you can set each one up this week. If you want to scale content, speed up hiring, boost productivity, and close more deals, these are the simplest wins you can deploy right now.
00:00 Flashy AI Agents vs Five โBoringโ Automations
00:22 Automation #1: Compelling Ideas Notetaker (Using Lindy)
01:59 Turning Meeting Moments into High-Performing Posts
03:04 Automation #2: AI Recruiting Engine with Juicebox & Lindy
06:08 Automation #3: Daily Priority Coach for High-Leverage Work
08:00 Automation #4: Social Media Commenting Agent to Scale Engagement
09:37 Automation #5: Email Autodrafter with Superhuman
10:24 Faster Replies, More Deals: The Compounding Effect of โBoringโ Systems
10:36 Why Boring AI Automations Scale While Flashy Tools Donโt
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
We made ONE stupid simple change to pages that were already rankingโฆ and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop.
And yeah, it sounds too easy.
But this is the new game.
Clicks are dropping 20โ30% across sites weโre seeing right now because people are getting answers without visiting your page. Ranking isnโt enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly.
Key takeaways:
โข Clear H1 plus direct answer boosts AI citations
โข Short, scannable openings help LLMs extract answers
โข Optimizing top pages creates a compounding authority flywheel
Chapters:
00:00 AI citations overview
00:20 Why clicks are declining
00:45 New game gets cited by AI
01:15 Why most pages fail
01:45 Clear H1 and fast answers
02:20 CNBC style bullet points
03:10 How to optimize pages
04:00 Tools and workflows
05:10 Business impact
06:00 Final strategy summary
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
The old B2B playbooks arenโt breaking. Theyโre just built for a world that doesnโt exist anymore.
Weโve been testing new strategies across our clients, and itโs clear the winners in 2025 will look different from the winners in 2023.
Creator-led content is becoming the engine for B2B. LinkedIn is turning into a distribution moat. And the teams adapting fastest are rewriting how they produce and package their message.
If youโre still relying on traditional โbrand marketing,โ youโre already behind.
Chapters
(00:00) Why old B2B playbooks fail in 2026
(00:27) Dead rules: volume, DIY SaaS, traditional SEO
(04:37) New rules: AI adoption and AI operator model
(07:22) Cross-platform authority and B2B CTV
(08:37) Creator-led LinkedIn and Monday action plan
How to Connect
IG: / ericosiu
X: / ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
Google's AI Overviews are changing SEO forever, and most marketers are already behind the curve.
Traditional SEO isn't over yet, but the playbook is entirely different. AI Mode, AI Overviews, and Gemini are now determining who gets traffic and conversions.
In this video, I break down exactly how to rank in Google's new AI-powered search.
If you want to stay ahead of the AI SEO curve and capture traffic while others are losing it, this is your playbook.
TIMESTAMPS:
00:00 - Introduction: Google's new SEO landscape
00:19 - AI Overviews explained (45% informational, 18% transactional)
00:44 - Google vs ChatGPT market share reality
01:26 - Query fan out: How Google finds sources
02:04 - Key tactics for getting cited
02:28 - The skyscraper technique (still relevant)
03:00 - Semantic credibility & brand mentions
03:31 - Content formatting for AI extraction
04:09 - Content freshness strategy (95% rule)
04:50 - Multimodal content approach
05:31 - Trust signals & brand sentiment
05:53 - Transactional vs informational content (the 80/20 flip)
07:06 - Treat each publish like a launch
07:38 - Next steps
How to Connect
IG: https://www.instagram.com/ericosiu
X: https://twitter.com/ericosiu
๐ Get 25k Words of AI-Powered SEO Content: https://clickflow.com/
๐ Growth Newsletter for top marketers: https://levelingup.beehiiv.com/subscribe
๐ Single Grain - Ad Agency focused on innovation https://www.singlegrain.com
The video explains how to rank highly with Google's new AI-powered SEO and AI overview. It covers the changing landscape of traditional SEO and offers tips for adapting to Google updates, with a focus on ranking in the AI overview. Learn about the new Google AI mode and AI mode ranking as the game continues to change, offering a generative engine optimization strategy. Stay ahead with AI search optimization.




Good morning. My name is Jules like to introduce my product to the world. can you help me.
๐๐ป
great episodes mr eric siu please do some landing pages and building analytic tools