The Kind Business podcast

What makes a website feel instantly welcoming while others feel overwhelming?In this episode of the Kind Business Show, I explore the psychology behind calm web design and why clarity is one of the most powerful tools for converting visitors into clients.We talk about cognitive load, visual hierarchy, white space, and the idea that “a confused mind says no.” When a website makes it easy for visitors to understand what you offer and what their next step is, trust naturally grows.I also share practical insights from my experience as a web designer about the small design choices that can transform a website from stressful to soothing.You are welcome to get on the waitlist for Kind Marketing here: https://pinkwellstudio.com/kindmarketingwaitlist/And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThanks for listening,Yarrow

In this episode, I’m sharing why I’m leaving Substack after two and a half years.We explore the role of newsletters as a stable home in a marketing ecosystem and why they remain one of the most powerful ways to connect with your audience.I talk about:Why newsletters are still relevantWhat drew me to SubstackEthical and technical considerationsLessons from past subscription modelsThe importance of audience segmentationWhy I’m moving to FlodeskI also share a practical overview of what it looks like to switch newsletter platforms so you don’t feel stuck where you are.This episode is for anyone thinking about sustainability, ownership, and long-term trust in their marketing.If you’d like to work together, you can book a free call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbLove,Yarrow

In this episode, I’m talking about how marketing can bring us face to face with our deepest beliefs about money.Building a marketing ecosystem isn’t just about strategy. It often raises questions about worth, trust, safety and what we believe we deserve.We explore:Why marketing can feel emotionally chargedHow working with numbers like conversion rates can feel uncomfortableWhat happens when marketing is actually successfulHow early money messages from caregivers shape our business decisionsThe link between inherited money beliefs and marketing visibilityI share a simple reflective exercise to help you map your own money memories and understand how they continue to influence the way you relate to income, pricing and growth.Because when we understand where our money stories come from, we can begin to relate to marketing in a way that feels kinder and more aligned.You are welcome to join the waitlist for my Kind Marketing program over here: https://pinkwellstudio.com/kindmarketingwaitlist/Thanks for listening!Love,Yarrow

In this episode of the Kind Business Show, I’m exploring pricing through the lens of economic justice and abundance.Talking about money can feel uncomfortable, especially in times like these. But avoiding the conversation doesn’t make the system fairer. Instead, it can leave us isolated, under-resourced, and unsure how to advocate for ourselves and each other.This episode is an invitation to rehumanise pricing. We’ll look at what actually goes into our work, why transparency matters, and how past experiences with money can shape how it feels to be paid. I also share practical ways small business owners can move toward more inclusive pricing models, without sacrificing their own safety or sustainability.Finally, I talk about reverse engineering pricing from your real needs, both now and in the long term, and holding the tension between enoughness and abundance with gentleness.This is not about having perfect answers. It’s about grounding pricing in lived experience, care, and community.You can learn more about working with me over here: https://pinkwellstudio.com/And you can get on the waitlist for Kind Marketing over here: https://pinkwellstudio.com/kindmarketingwaitlist/Thanks for listening!Love,Yarrow

In this episode, I’m sharing my business story and why I’ve chosen to do things differently.This is not a story of overnight success or constant growth, it’s more of a story about embracing weirdness and creating a slow, soft life on my own terms. I talk about starting work very young, burning out in my early twenties, studying while working full-time, and the long, winding path that eventually led me to start my web design business. I share how underpricing, imposter syndrome, teaching, community-building, and eventually a life-altering accident reshaped how I think about work, money, and success.I also speak about grief, maintenance years, simplifying my life, and why I believe it’s okay for businesses to pause, refine, and deepen rather than always expand.This episode is an invitation to rethink what success can look like, and to trust that building a business around your real life is not a weakness, but a strength.You can learn more about working together here: https://pinkwellstudio.com/And get on the Kind Marketing waitlist over here: https://pinkwellstudio.com/kindmarketingwaitlist/Thanks for listening!Love,Yarrow

In this episode of the Kind Business podcast, I’m joined by Sarah Cook, a creative mentor supporting tender-hearted writers and neurodivergent humans to build lives and livelihoods rooted in creativity, self-trust, and care.We talk about what creativity really is, why it matters so much right now, and how many people have been taught to believe it is something they lack rather than something they live. Sarah shares more about their own business journey, what excites them about supporting others, and how their work has evolved over time.We also explore collaboration in the age of AI, what kinds of connections feel nourishing and meaningful right now, and the deep magic Sarah sees in neurodivergence. This is a conversation about creativity as a life force, not a productivity tool, and about building work that honours sensitivity, difference, and slowness.Sarah Teresa Cook (she/they) is an autistic poet and essayist whose work explores perception, creative practice, and identity. As a creative mentor & coach, she works intimately with other writers and neurodivergent folx across genre. Her words have appeared in Rattle, Write or Die, Porterhouse Review, Oregon Humanities Magazine, and in Someone Like Me: An Anthology of Nonfiction by Autistic Writers. Based in the Columbia River Gorge, she publishes For the Birds, a Substack newsletter, and dreams of writing the “Before & After” puzzles for Wheel of Fortune.Learn more at sarahteresacook.com and sarahcook.substack.comAnd get a three months free trial to Sarah's Substack over here: https://sarahcook.substack.com/subscribe?coupon=0b08890dThank you for listening!Love,Yarrow

In this episode, I’m sharing a behind-the-scenes look at my newly updated web design offerings and reflecting on when it might be time to work with a web designer.I talk about why having a solid online home can make such a difference, from reducing reliance on social media to saving time, increasing confidence, and creating more ease in your work. I also walk you through what it’s like to work with me, from the initial intake and branding process to building a website that’s designed to support you for years to come.You’ll hear why I work with WordPress and Divi, how I think about sustainability and ownership online, and how my two web design packages are structured so that people can choose what fits their current stage and capacity.This episode is for you if you’re feeling curious about getting support with your website, even if you’re not quite ready yet.You can find full details about my web design packages, including pricing and the link to book a call over here: https://pinkwellstudio.com/webdesign/Thanks for listening!Love,Yarrow

In this solo episode, I’m reflecting on something that feels absolutely foundational to me. The idea that our businesses need to meet our needs, not just financially, but emotionally, physically, creatively, and relationally too.Whether you’re self employed, freelancing, running a small business, or dreaming of a different way of working, this episode is an invitation to pause and listen more closely to what you actually need right now.I talk about why financial stability matters, but also why it’s not the whole picture. We explore capacity, values, and the importance of creating enough space in our lives for clarity and creativity to emerge. I share some of the places where I see people, including myself, commonly getting stuck, especially around comparison, visibility, and not fully accounting for privilege or safety needs.You can send me a question over here: https://speakpipe.com/yarrowmand explore working together at PinkWellStudio.comThanks for listening!Love,Yarrow

Enrolment for Rooted 2026 closes this Sunday, January 25th, and I would love for you to join us. In this short episode, I’m sharing what to expect inside the program and a few new updates that make it an even more beautiful experience.You’ll hear about:🌿 The six themes we’ll explore together in Rooted✨ The new series of short pep talks you can download and listen to anytime🕯️ Two new Sunday co-working sessions for peaceful focus and accountability💛 The new six-month payment plan and sliding-scale options (starting at £50/month)If you’ve been thinking about joining but haven’t said yes yet, this is your moment. Rooted begins on Saturday, February 1st, and I can’t wait to get started.👉 Learn more and enroll here: https://pinkwellstudio.com/rooted

Hi friends,In this episode I’m talking about one of my favorite topics: the quiet magic of serving the smallest possible audience in the deepest way possible. If you’re a sensitive or introverted business owner who feels overwhelmed by marketing and the constant pressure to grow, this one’s for you.We’ll talk about what it means to let your nervous system relax around the idea of “enough.” I’ll share how you can build intimacy and depth with the people who already care about your work, instead of chasing endless visibility. We’ll look at how conversion can actually be about resonance, how slowness makes your work stronger, and why smaller communities often create the biggest impact over time.This is a gentle, permission-giving episode that I hope will help you breathe a little easier and remind you that small can be beautiful - and that in 2026 and beyond, depth really is the new growth.This concludes my 2026 series, which is an invitation to join Rooted, my three months group program starting February 1st: https://pinkwellstudio.com/rooted/Enrolment closes on January 25th, payment plans and sliding scale options are available!Thanks for listening,Yarrow

In this solo episode, I talk about how to bring more peace, groundedness, and gentle structure into your business in 2026.We live in a time of rapid change, and it’s easy to feel overwhelmed by constant comparison, digital noise, and the pressure to grow. I share five practical and soulful ways to reconnect with your body, your intuition, and your values so your work can feel more sustainable and fulfilling whatever happens next.We’ll explore how to define what enough really means to you, how to care for your inner child, how to listen to your body as a mentor, and how to bring play and community back into the center of your business. If you’ve been craving a slower, kinder way of working, this episode will help you feel more anchored in what truly matters. It is also an invitation into my group program called Rooted, which begins on February 1st and will guide you much deeper into all the above: https://pinkwellstudio.com/rooted/Thank you for listening,Yarrow

In this solo episode, I explore how to create a marketing ecosystem that feels steady, nourishing, and sustainable in 2026.Marketing has changed so much in the past decade, and yet the most meaningful things like relationships, trust, and creativity, remain the same. I talk about how to center collaboration, rediscover the joy of your newsletter, and reconnect with your natural style of expression.I also share gentle reflections on how to reuse what already works, build regenerative rhythms that honor your energy, and create genuine connection in an era of digital overwhelm.This episode is also an invitation to join Rooted, my three months group experience starting February 1st, in which we'll go much deeper into all these topics: https://pinkwellstudio.com/rooted/Thanks for listening,Yarrow

In this solo episode I explore what it means to build a small, heart-led business in a time of enormous technological change. As AI reshapes the landscape of work, creativity, and communication, I want to invite you into a slower, more hopeful conversation about what makes our work deeply human and irreplaceable.I’ll share my thoughts on how to navigate this changing world as a creative business owner, how to protect the essence of your work, and how to thrive by focusing on what makes your work relatable, trustworthy and alive. We’ll talk about depth instead of speed, connection instead of competition, and intuition as one of the most valuable skills you can cultivate.If you’re feeling a bit overwhelmed by what’s ahead, I hope this episode will set you up for a peaceful and grounded start to the year. It’s also part of my 2026 series and an invitation to join my group program Rooted, which begins on February 1st. If you’d like a transformative yet gentle space to tend to the foundations of your livelihood, please join us: https://pinkwellstudio.com/rooted/Love,Yarrow

In this episode, I talk about how to build and refine a business model that truly supports your nervous system, mental health, and well-being in 2026.We often hear that our business should “scale” or “grow,” but what if the real goal is to build something sustainable that fits your energy, values, and life? I offer five practical reflections to help you create or reshape your business model so that it feels calm, creative, and deeply aligned with who you are.We’ll explore how to balance what you want to offer with what people need, how to look honestly at your personal limitations, how to meet clients where they are at and how to stay attuned to wider global shifts like AI and the desire for human connection.This episode is the first of my 2026 series celebrating sustainable, gentle and creative business practices as well as the launch of my new group program ROOTED. You can learn more and join us here: https://pinkwellstudio.com/rooted/Love,Yarrow

In this solo episode, I share what redefining wealth and success looks like for me as we move into 2026. It feels like a time when many of us are questioning what we truly want our businesses and lives to feel like, not just what they look like from the outside.I talk about aligning with the seasons and letting winter be a time for rest, reflection, and dreaming before we move toward the light of spring. I share what I’m orienting to in my own work this year: nervous system regulation, pleasure, community resilience, and a deeper sense of abundance in everyday life.For me, wealth now means spaciousness, connection, learning, and honesty. It’s the freedom to run a business without manipulation or hustle, and to feel safe and creative no matter what changes come.I also reflect on how success grows from knowing our long-term calling and tending to the foundations of our work. I hope this episode helps you think about what success feels like in your body and what kind of wealth you want to nurture this year.✨ Enrollment for Rooted, a three-month program to help you build a business that feels grounded, intuitive, and sustainable is open: https://pinkwellstudio.com/rooted/Love,Yarrow

ROOTED is here. My three-month group program begins February 1st, and early bird enrollment is now open until December 15th. In today’s episode, I’m sharing why I’m so excited to return to group work after taking a longer pause, what you can expect from this round of ROOTED, and how to join us at the early bird rate.If you sign up before December 15th, you’ll receive an audio-recorded tarot reading from me as a blessing for your journey, along with a beautiful welcome workbook filled with rituals and journaling prompts to carry into your winter break.This program is really about tending the foundations of your livelihood with gentleness, clarity, and creativity. We’ll weave together practical strategy, intuitive guidance, and ritual practices to help you build a business that feels rooted, regenerative, and true to who you are.Enrollment is now open at pinkwellstudio.com/rooted.Love,Yarrow

In today’s solo episode, I’m sharing what I’ve learned after nine years of podcasting, hundreds of conversations, and the decision I made back in 2020 to leave Instagram and focus almost entirely on podcasting and newsletters.If you’ve been curious about becoming a podcast guest or if you’re already pitching yourself but not getting many yeses, then this episode is for you. I’m sharing the behind-the-scenes of what hosts actually look for, why so many cold pitches fall flat, and how to approach podcast outreach in a way that feels ethical, relational, and grounded in shared values.You can get on the waitlist for ROOTED here: https://pinkwellstudio.com/rooted/and you're welcome to book a free call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfbThank you for listening!Love,Yarrow

It's a two episode week! I am excited to bring another interview with my good friend Sophy Dale to you. She is magical with words, but also incredible at finding introvert-friendly, sustainable ways to do business. Here is some of what we talked about:How to build a network of kind, honest relationships that support your workWhy there are no black and white answers about social mediaThe power of story telling as a way to inspire and build trust Sophy Dale is a relationship marketing mentor, copywriter and an expert in storytelling, community-building and brand messaging. She works with small business owners around the world to help them to find a steady stream of referrals, recommendations and repeat business. She qualified as a Relational Dynamics Coach back in 2009 and has been working with service-based business owners - especially coaches, consultants, therapists and designers - since 2017.Find out more about Sophy's program Expand Your Ecosystem: https://sophydale.com/expandand here is my previous episode with Sophy: https://pinkwellstudio.com/2019/04/15/podcast-12-my-interview-with-sophy-dale-about-story-telling-as-a-powerful-tool-in-business/Thank you for listening!Love,Yarrow

Once a year I love to share a little check in on how I support my work flows, how I manage book keeping and client contracts, how I produce content and plan my year. I break it down into three simple steps and also share in detail exactly what software subscriptions I have right now. This is where you can get on the waitlist for ROOTED: https://pinkwellstudio.com/rooted/and here is more info about the tech support I offer: https://pinkwellstudio.com/magic/Thanks so much for listening!Love,Yarrow

I really want to normalise conversations about business mistakes because un-shaming is hot and wonderful! In this solo episode, I share three stories about where I fumbled in my own business journey — and what it took to forgive myself and grow through it.I explore:the times I didn’t protect my boundaries (and didn’t get paid enough)how Instagram drained me more than it helped — until I shifted awaythe cost of undervaluing my time I’m not sharing these as cautionary tales, but as invitations to reflect and be kinder to the version of you who was just trying their best.You're invited to join the ROOTED waitlist here: https://pinkwellstudio.com/rooted/and my free monthly Spark sessions over here: https://yarrow.substack.com/Thank you for listening!Love,Yarrow