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The podcast for busy school marketers to connect with top experts, and get the tactics you need to crush your school’s enrollment goals!
25 Episodes
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This panel-style episode comprises 5 Enrollment Management, Admission and Marketing Professionals from 5 different independent schools who are ready to talk yield. From clever acceptance packages and videos, to email marketing, ads, and beyond, this discussion is packed with creative ideas to help Independent Schools move parents and students from the acceptance stage to enrolled status.
In this episode of the Upgrade School Marketing Podcast, we welcome Lisa Leidy, the Agency Principal at Square Spot Design. With over two decades of experience in developing creative strategies for nonprofits, Lisa has been instrumental in helping mission-driven organizations find their authentic voice and create impactful communications.
In this podcast episode, Reggie Johnson discusses how to future-proof your School’s SEO in the era of AI and beyond. He highlights the changing landscape of search, where AI chatbots and AI-infused search engines are becoming more prevalent.
Email marketing is a powerful tool for schools and can help with admissions, retention, development, and more. But where do you begin? And how do you unlock the power of email marketing for your school? In this podcast, we will tap into some email marketing tips and tricks to make your email marketing plan work for you!
In this episode with Jill Goodman, we are exploring the essential strategies for keeping families engaged and enrolled in your institution. We'll be focusing on the often-overlooked aspect of internal marketing, particularly in relation to communication with parents/guardians.
Learn about the newest trends in the recruitment of international students using new data from the Association of Boarding Schools.
We're excited to let you know that we've just released a new mini episode of the Upgrade School Marketing podcast all about upgrading your school’s website to Google Analytics GA4. Whether you're a digital marketer in education or just someone who wants to stay up to date with the latest web analytics tools, this episode is for you!
Today, we're discussing a topic that's of utmost importance for schools: the future of fundraising. Traditionally, schools have relied on methods like auctions to raise money, but these approaches can often leave out families who cannot afford to bid on high-priced items. In this episode, we'll explore how schools can remove auctions and other barriers to create more inclusive fundraising campaigns that engage all families and ultimately raise more money overall.
The phrase “website redesign” can strike fear in the hearts of marketing and communication professionals at schools everywhere. But fear not, we are joined by Tara Claeys of Design TLC and Lysa Miller of Ladybugz Interactive. Both are experts in website design, and specifically in walking through the process of redesigning a website with schools.
Retention marketing is everyone’s job! Aubrey Bursch from Easy School Marketing gives insights into how schools are (and are not!) effective marketing their school for retention efforts. From strategic planning, to emails and surveys, this episode is packed with tactical tips school leaders in any role can take away and put into practice.
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