The Dave Kittle Show

Do you really expect a patient to book after seeing one ad?Dave Kittle breaks down a marketing strategy built around the five levels of awareness and why a cold prospect may need 6–12 exposures before they become an “I only want to work with you” patient.Then Jimmy McKay applies the same philosophy to recruiting: stop trying to generate 1,000 applicants and write the ad for the one person you actually want.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Why Trust Takes Repetition[01:38] — Permission vs. Forgiveness[02:30] — The Reality of the Insurance Model[03:16] — The Financial Cost of Going Straight to PT School[05:46] — Where the Best PT Candidates Actually Are[07:43] — Dave’s New Meta Ads Strategy[10:34] — The 5 Levels of Customer Awareness[12:44] — Why One Ad Usually Isn’t Enough[16:07] — Using AI to Rewrite PT Job Ads[19:06] — The Ryan Reynolds Recruiting StrategyWhich is harder for your practice right now?A) Getting new patientsB) Hiring the right PTC) Both 😅And how many times do you think someone needs to see your practice before they actually call?Dave’s current strategy assumes it could take 6–12 exposures.Too many? Too few? About right?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Remote Therapeutic Monitoring (RTM) is supposed to make care more efficient.But what happens when lower costs become justification for lower reimbursement?The guys break down the RTM reimbursement problem, CMS incentives, why Dave calls it a “race to the bottom,” whether RTM is actually profitable for PT practices, and why practice owners need to do the math before adding another billing strategy.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Why Dave Wants Nothing to Do With RTM[02:19] — Why Lower Costs Can Mean Lower Reimbursement[04:08] — Who Benefits From Healthcare Efficiency?[04:46] — Could Digital PT Push Reimbursement Lower?[05:53] — Why PT Owners Keep Getting Squeezed[07:42] — The Incentive Problem Behind Reimbursement[09:30] — Codes Nostalgia and PT Branding[11:31] — New RTM Contractor Restrictions[13:01] — What PTs Can Learn From Judy’s Pancakes[18:22] — Is RTM Actually Worth It?PT owners:If RTM saves your practice money and makes your team more efficient…but that efficiency eventually contributes to LOWER reimbursement…is it still worth implementing?A) Yes — efficiency still winsB) No — race to the bottomC) Depends entirely on volumeD) Forget RTM and focus elsewhereDave is firmly in camp B.Where are you?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Most PT marketing looks exactly like PT marketing.That might be the problem.Join the guys this week as they discuss how PT businesses can stand out with unconventional recruiting videos, local food reviews, gait-analysis content, street interviews, and even “Reality PT TV.”The goal isn't millions of views.It's getting the right person to notice, remember, trust and eventually take action.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — Standing Out in a Crowded PT Market[02:06] — The Emotional Cost of Hiring[03:27] — Stop Recruiting Like Everyone Else[06:36] — You Only Need One Right Hire[07:21] — The Mardi Gras Marketing Lesson[09:31] — Why Dave Is Reviewing Restaurants[12:44] — What PTs Can Learn From Barstool[13:54] — Gait Analysis as Content[17:16] — What Would “Reality PT TV” Look Like?Which PT content would you actually stop scrolling for?A) Exercise / anatomy educationB) Local food reviewsC) Street gait analysisD) Patient journey / “Reality PT”E) Funny recruiting videosThe debate in this episode is basically:PT content doesn't always have to LOOK like PT content.What would you actually watch?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

The best PT referral sources might not be physicians.Dave Kittle, Tony Maritato, and Jimmy McKay draft six overlooked referral partners including personal injury attorneys, youth sports coaches, private-pay nursing companies, group-fitness gyms, medical equipment companies, and massage therapists.Dave also shares how one referral relationship produced a client worth roughly $80,000 over two years and why the best referral strategy usually starts with giving before asking.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — 6 Referral Sources PT Owners Are Ignoring[02:18] — Personal Injury Attorneys[05:13] — Youth Sports Coaches[07:18] — Dave’s $80K Nursing Referral[08:58] — Want Referrals? Give Them First[11:37] — Group Fitness Gyms[15:31] — Medical Equipment Companies[17:29] — Massage Therapists[19:10] — Choosing Referral Partners You Can Trust[21:35] — Stop Chasing Doctors the Wrong Way[26:32] — The Cash-Pay Package Debate ReturnsYou can build ONE referral relationship for your PT practice.Who are you choosing?A) Personal injury attorneyB) Youth sports coachC) Private-pay nursing companyD) Group-fitness gym ownerE) Medical equipment companyF) Massage therapistDave’s nursing-company relationships have generated hundreds of thousands in revenue over the years including one client worth roughly $80K.What would be your #1 pick?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.

Cash-based PT practices have built entire models around prepaid treatment packages.But recent positions discussed in this episode from physical therapy boards in North Carolina and Texas raise questions about whether certain prepaid or discounted visit packages are allowed.Dave, Tony, and Jimmy break down what the boards are saying, why Dave believes packages benefit patients, whether he'd ever give up his PT license over restrictions like these, and how practices may need to rethink the offer entirely from individual visits to programs, memberships, access, and episodes of care.Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast---EPISODE BREAKDOWN[00:00] — The $97 First-Visit Strategy[01:07] — Can Cash-Based PTs Still Sell Packages?[05:20] — Why Is This Happening Now?[08:03] — North Carolina vs. Texas PT Board Rules[09:00] — State Boards vs. PT Associations[11:00] — How Dave Would Fight Back[12:12] — Why Packages Can Help Patients[13:56] — “I’d Consider Giving Up My PT License”[16:08] — Who Really Benefits From These Rules?[18:59] — Can Cash Practices Change the Offer?[20:59] — Stop Selling Visits. Sell Access.Cash-pay PT owners:You normally charge $200 per visit.Would you rather be allowed to sell:A) 10 visits for $1,500B) A $1,500 six-week rehab programC) Monthly membership/accessD) Pay per visit onlyThe guys get into an interesting distinction in this episode between selling future visits and selling access to a larger program or episode of care.Which model do you think is best for both the patient and the practice?-Want to Connect with Dave?Book a strategy call:https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-salesThinking of selling your practice or partnering?https://www.fieldmakergroup.comConnect with Dave:Email: [email protected]: @davekittle https://www.instagram.com/davekittle/LinkedIn: https://www.linkedin.com/in/davekittle/orCall (646)-781-8884 Hosted on Acast. See acast.com/privacy for more information.