For The Record

From firefighter to Fortune 500 consultant to aesthetics CEO, Scott Melamed’s career path is anything but traditional. Today, he leads ProMD Health, a 20-location powerhouse built not on investor capital, but on disciplined strategy, relentless training, and an unwavering belief that business health is inseparable from patient outcomes.In this episode, Scott sits down with Dr. Tiphany Hall for a candid look at what it really takes to grow — and sustain — a multi-location aesthetics empire. He shares why he believes aesthetics isn’t about syringes or devices, but about something far more subjective: how patients feel about themselves, filtered through the lens of their friends and community. From hiring and training to AI adoption and community giving, Scott breaks down the playbook that has made ProMD one of the most respected names in the industry.What You’ll Learn in This Episode- The psychology of aesthetics: Why every staff member — not just injectors — shapes the patient’s perceived outcome.- Scaling without shortcuts: How Scott built ProMD into 20 locations without outside funding, relying on profit discipline and smart deployment of capital.- Training for excellence: The rigorous onboarding process where every new injector faces the ultimate test — injecting Scott or his co-founder, George, with the entire team watching.- AI with purpose: How ProMD uses AI to detect staff issues, evaluate new products, and streamline scheduling — all while freeing humans to focus on connection.- Leadership at scale: The C-Suite structure that keeps operations, outcomes, and growth aligned across a growing enterprise.- Community as strategy: Why giving back locally and nationally isn’t just philanthropy, but a business advantage that builds long-term loyalty.Memorable Moments“We sell a subjective opinion of the patient’s subjective opinion based on the subjective opinion of their friends.”Every single person in the practice is part of the treatment modality — from front desk to checkout.“Good business allows us to deploy capital to training, community, and patient experience instead of making hard choices about cutting corners.”“You don’t rise to the level of the crisis. You fall to the level of your training.”Who Should ListenWhether you’re a solo injector thinking about your next step, a practice manager trying to create consistency, or a multi-location owner balancing culture with scale, this episode delivers a roadmap for sustainable growth. Scott’s insights will challenge you to rethink how you view outcomes, patient experience, and leadership — and how they all intersect to drive business success.Connect with Scott MelamedInstagram: @melmedofficial | @promdhealthLinkedIn: https://www.linkedin.com/in/scott-melamed-31484524/Website: https://promdhealth.com/Email: [email protected]👉 Don’t miss Scott live at Aesthetic Next 7.0, where he’ll share more strategies on building scalable, sustainable aesthetics businesses.

Some practices make you feel like a patient. Some make you feel like a number. And then there's Flawless Aesthetics in Chattanooga, Tennessee—where you walk in to a signature scent, a glass of champagne, a massage chair, and a front desk team who already knows your name.Lindsay Bright, FNP-C is the founder of Flawless Aesthetics, a five-time Best Injector in America honoree, national trainer for multiple brands, and one of the most compelling brand builders in the industry. She didn't come from money or business school. She came from plastic surgery offices where her ideas kept getting shut down—until her husband finally said, "You know what you want. Just go do it." Two weeks later, she was injecting out of a hair salon closet. Two years later, she was in a 7,000-square-foot practice with a thriving business.This episode is a masterclass in what it actually means to build a luxury brand from the inside out—from hiring philosophy and handwritten patient letters to the new Flawless Formula, a six-month comprehensive treatment planning model that is quietly transforming how her practice retains and reconnects with patients. And as a special bonus, her 12-year-old daughter Eva joins the conversation to talk about Lil’ Flawless and Skintuition, her two skincare lines for tweens and teens—and what she's already learning about entrepreneurship, loyalty, and showing up even when you don't feel like it.What You'll Learn:• The vision she created: How Lindsay spent years envisioning the practice she wanted—the champagne, the chandeliers, the signature scent, the whole feel of it—and finally stopped waiting for permission and opened her own practice in two weeks flat• The front desk is the most important hire you'll ever make: Why Lindsay pays her front desk team exceptionally well, protects them fiercely, and credits them as the first and most critical point of the luxury patient experience—and why most practices dramatically undervalue this role• Love on the patients you have: The year-one-to-two mindset shift from "I need more patients" to "I need to know the ones I have"—and how slowing down, increasing room time, and genuinely getting to know patients transformed the business• The Flawless Formula: Lindsay's newly launched six-month comprehensive patient check-in model that revisits treatment plans, checks in on what's working and what isn't, and creates the kind of ongoing dialogue that stops patients from quietly leaving for someone else without ever saying why• Building culture before building locations: Why Lindsay delayed opening her third location in Knoxville for months—not because she didn't have the space or the demand, but because she hadn't found the right people who truly embodied the Flawless culture yet• Hire smarter people and listen to them: The hiring philosophy Lindsay adopted early—find people who know things you don't, give them a seat at the table, and actually listen when they bring ideas—and how that approach has kept most of her original staff through five years of growthSpecial guest & Lindsay's daughter, Eva Bright, Founder of Lil' Flawless & Skintuition, also joins us!At 12 years old, Eva has already launched two skincare lines. Lil' Flawless is a gentle, age-appropriate routine designed for tweens and younger teens who want to care for their skin without overwhelming it. Skintuition is her second line—stronger and targeted for acne-prone teen skin. Eva designed the packaging, helped develop the formulations, and handles her own social media content. She's proof that the entrepreneurial spirit can manifest at any age, and she talks about the lessons she's learning from Mom & Dad and the challenges that come with managing 2 skincare lines. Connect with Lindsay & Flawless Aesthetics:Flawless Aesthetics: flawlesschattanooga.comLil Flawless & Skintuition: available at https://www.flawlesschattanooga.com/category/all-productsInstagram: @flawlesschattanooga @flawless.injector

Chris Murray has been in almost every room that matters in this industry. Galderma. Revision Skincare. Platinum Dermatology Partners. And now—after more than a decade of building other people's businesses, launching private label lines, managing 432 providers across 125 locations, and quietly answering every call on the first ring—he's building his own.Catalyst Aesthetic Advisors is the business Chris has been talking about starting for years. The concept is as simple as it is rare: a “talent agency model” for aesthetics that doesn't sell you a playbook, a software, or a marketing package. It sells you a result. You tell him where you want to go, grow revenue, scale locations, exit, or bring a big idea to life, and he diagnoses what you actually need, finds the right people to execute it, and stays in the room until it's done.This is a conversation about what you learn when you've stood on every side of this industry. What practices get wrong about vendors. What vendors get wrong about practices. Why the million-dollar ceiling exists. Why private equity isn't the threat people think it is. And why the Forrest Gump of aesthetics might be exactly who your practice needs to call.What You'll Learn:• The CAA model for aesthetics: Why Chris modeled Catalyst after Creative Artists Agency—the talent agency that revolutionized Hollywood by packaging talent instead of producing content—and how that same idea translates to packaging the right consultants, operators, and experts around a practice's specific goal• Four reasons to call Catalyst: Grow revenue, scale and add locations, exit the practice, or develop a big idea, and why knowing which one you need changes everything about the path forward• Diagnose, assess, refer, execute: The operational model behind Catalyst, and why "execute" is the differentiator—not the diagnosis or the referral, but staying in the room until the result is done• The 30,000-foot view problem: Why most practice owners are stuck at 10 feet (survival mode, day-to-day) with no one operating at 20,000 feet, translating between the board level and the treatment room, and why that gap costs more than any single expense line on the P&L• Stop carrying everything: Why focusing on two or three vendor partners and giving them preferential treatment results in better pricing, more samples, more training support, and less panic at the end of every quarter• The private label reality check: When private label makes sense, when it doesn't, why volume equals price, and what it actually takes to build a custom formulation versus just putting your name on someone else's product• Five ways to grow an aesthetic practice, and new patients is only one: Why retention, cross-selling, increased visit frequency, e-commerce, and membership are all being left on the table while practices pour money into lead acquisition• When to expand: Don't even think about a second location until you're hitting $1.4 per provider and $1 million in EBITDA in year one. Get your house in order first. Expanding chaos is just more chaos.Quoteworthy Moments:"Hope is not a strategy. That's a T-shirt I wear constantly. And it is what most marketing plans in aesthetics are built on.""There's no litmus test for how well a practice is doing. I've shown someone their books and said, 'Do you realize how good you're doing?' They had no idea. You can't go from a B-plus to an A-minus without knowing what a B-plus looks like first."Connect with Chris:Website: catalystaestheticadvisors.comEmail: [email protected]: https://www.instagram.com/catalystaestheticadvisors

Everyone wants visibility, but what have you built that brings enough value to get you noticed?In this episode of For The Record, Dr. Tiphany Hall sits down with Amanda Strunk, third-generation owner and publisher of Dermascope Magazine, to talk about what it really takes to build credibility, earn opportunities, and create a name that lasts in aesthetics.After growing up in the professional skin care industry and working her way through nearly every department of the family business, Amanda has helped evolve Dermascope from a traditional print publication into a multi-platform educational resource while protecting the mission that has guided the brand for more than 50 years: raising the standards of aesthetics through trusted education.And after reviewing countless contributors, educators, experts, and emerging industry voices, Amanda has a unique perspective on what separates the people who simply want exposure from the people who become respected thought leaders.Her advice? Focus on your value before your visibility.What separates the ones who last from the ones who disappear after one conference appearance? It's not their follower count. It's not their lighting setup. It's value—deep, specific, earned, credential-backed value—and the consistency to keep showing up once they've built it.This is one of those episodes that's equal parts career coaching, industry history, and a gentle but firm reminder that there are no shortcuts to becoming someone this industry actually trusts.What You'll Learn:• Value before visibility: Why building your expertise, credentials, and niche must come before anyone starts putting you on stages or magazine covers—and why the people who skip that step disappear just as fast as they arrived• Finding your niche: Why trying to talk about everything means you're known for nothing—and how to identify the one topic you could discuss in your sleep, unprompted, forever• The difference between knowing and teaching: Why some of the most knowledgeable people in this industry are terrible educators, and why the ability to take complex science and make it digestible is a skill worth developing separately from clinical expertise• Consistency as a career strategy: Why Dermascope loses more contributors to disappearance than to disqualification—people raise their hand, get one shot, and then vanish—and what showing up repeatedly does for your visibility over time• Brand-driven vs. education-driven content: How to recognize when an article or speaker is selling a product versus genuinely teaching—and why readers increasingly need to do their own due diligence before trusting what they consume• The influencer paradox: Why the best influencers are actually skilled educators who happen to be magnetic on camera—and why credentialed practitioners who dismiss them are missing the point while their patients are taking notes• Trade shows as community, not commerce: Why the future of in-person events isn't the booth floor—it's the conversations between sessions, the theme nights you hate until you get there, and the relationships that don't happen on Instagram no matter how many times you follow each otherQuoteworthy Moments"Value over visibility. Focus on your value before your visibility. So many people want to be an influencer before they've built anything worth following. Find your value, grow your credentials, and the visibility will come naturally.""Anybody can educate, but can you actually teach? You can have 20 years in the industry, but if you can't take what you know and make someone else understand it—in print, on stage, in a treatment room—then that knowledge stops with you."Connect with Amanda & Dermascope:Amanda’s IG: https://www.instagram.com/imamandamiller?igsi=NXR5eXN4c25wc29kDermascope's Website: https://www.dermascope.com/Dermascope’s IG: https://www.instagram.com/dermascope?igsi=cGdjNXpieXJvcnV1

Cameron Hemphill is back for another round—and this time, he's coming at you from the other side of an exit.Most people in this industry know Cameron as the founder of Growth99, the marketing and CRM platform that he bootstrapped to over 1,000 aesthetic practices before successfully exiting in 2024. What happens after you build something like that, hand it off, and try to sit still for two weeks? You start looking under the hood of other people's businesses and realizing the same gap exists everywhere: practices that are doing well, that have brand equity, that have loyal patients—and that are leaving enormous amounts of money on the table because nobody is running the business like a business.That's the thesis Cameron has been living for the past 48 weeks. He took on one practice owner after his exit—not to run campaigns, but to sit at the data, build command centers, engineer compensation models, rethink marketing ratios, and do what he calls "operator work." The result: her revenue has nearly doubled. Not by adding locations. Not by buying a new laser. By fixing the operational gaps that were invisible because nobody had the time to look for them.This episode is part post-exit debrief, part business school, and part honest conversation about why the million-dollar plateau exists, what delayed gratification actually requires, and why AI is simultaneously overhyped and underutilized in the same breath.What You'll Learn:• The operator gap: Why every aesthetic practice above a certain size desperately needs someone whose only job is to sit at the data, look at the math, and make decisions based on what the numbers actually say—not what it feels like is happening• The math behind the ceiling: What Cameron found when he looked under the hood of that first post-exit client—marketing-to-revenue ratio off, average ticket below benchmark, RPH below threshold, utilization too low—and how tweaking those numbers without changing anything else doubled revenue in under a year• Marketing vs. operational problems: Why most practices think they have a marketing problem when they actually have an operational revenue leak—and how to tell the difference before spending another dollar on ads• The million-dollar plateau: Why the $100K/month mark is where practices stall, what's happening psychologically and operationally when they hit that ceiling, and why cracking through it requires delayed gratification most providers aren't willing to practice• Post-patient automation as a retention engine: Why the follow-up after the visit is where most practices completely fall apart, how building service-specific post-treatment funnels drives measurable lifts in rebooking rates, and why asking for the next appointment is the simplest thing nobody does• CRM as operating system, not email tool: Why a CRM is no longer optional, how the pre-booking funnel and post-patient follow-up should connect seamlessly to your EMR, and why the leads that sit in a spreadsheet while the front desk is busy are the most expensive leads you'll ever acquire• The ICP problem: Why practices that try to serve everyone serve no one, why it's okay to say no and refer out patients who don't fit your modelQuoteworthy Moments:"Patients can smell bullshit. You have to be honest with them, tried and true to who you are, and put them on a real journey. Give me the treatment plan. Give me the protocol. Give me the roadmap. I don't want to make that decision myself—I make enough decisions all day long.""It's not just tracking metrics—it's knowing what the metrics mean against a benchmark. Feeling busy means nothing. Feeling like you're growing means nothing. Show me the utilization rate."What Cameron Is Working On:Medical Millionaire Podcast: https://podcasts.apple.com/us/podcast/medical-millionaire-podcast/id1549585189LinkedIn: https://www.linkedin.com/in/cameronhemphill/Website: https://cameronhemphill.com