For The Record

From firefighter to Fortune 500 consultant to aesthetics CEO, Scott Melamed’s career path is anything but traditional. Today, he leads ProMD Health, a 20-location powerhouse built not on investor capital, but on disciplined strategy, relentless training, and an unwavering belief that business health is inseparable from patient outcomes.In this episode, Scott sits down with Dr. Tiphany Hall for a candid look at what it really takes to grow — and sustain — a multi-location aesthetics empire. He shares why he believes aesthetics isn’t about syringes or devices, but about something far more subjective: how patients feel about themselves, filtered through the lens of their friends and community. From hiring and training to AI adoption and community giving, Scott breaks down the playbook that has made ProMD one of the most respected names in the industry.What You’ll Learn in This Episode- The psychology of aesthetics: Why every staff member — not just injectors — shapes the patient’s perceived outcome.- Scaling without shortcuts: How Scott built ProMD into 20 locations without outside funding, relying on profit discipline and smart deployment of capital.- Training for excellence: The rigorous onboarding process where every new injector faces the ultimate test — injecting Scott or his co-founder, George, with the entire team watching.- AI with purpose: How ProMD uses AI to detect staff issues, evaluate new products, and streamline scheduling — all while freeing humans to focus on connection.- Leadership at scale: The C-Suite structure that keeps operations, outcomes, and growth aligned across a growing enterprise.- Community as strategy: Why giving back locally and nationally isn’t just philanthropy, but a business advantage that builds long-term loyalty.Memorable Moments“We sell a subjective opinion of the patient’s subjective opinion based on the subjective opinion of their friends.”Every single person in the practice is part of the treatment modality — from front desk to checkout.“Good business allows us to deploy capital to training, community, and patient experience instead of making hard choices about cutting corners.”“You don’t rise to the level of the crisis. You fall to the level of your training.”Who Should ListenWhether you’re a solo injector thinking about your next step, a practice manager trying to create consistency, or a multi-location owner balancing culture with scale, this episode delivers a roadmap for sustainable growth. Scott’s insights will challenge you to rethink how you view outcomes, patient experience, and leadership — and how they all intersect to drive business success.Connect with Scott MelamedInstagram: @melmedofficial | @promdhealthLinkedIn: https://www.linkedin.com/in/scott-melamed-31484524/Website: https://promdhealth.com/Email: scott@promdhealth.com👉 Don’t miss Scott live at Aesthetic Next 7.0, where he’ll share more strategies on building scalable, sustainable aesthetics businesses.

Recorded live at Aesthetic Next 7.0, this episode features Kay Durairaj, MD, founder of Beauty by Dr. Kay, KD Skincare, Modern Aesthetic Theory, and one of the industry’s most influential voices. With more than 20 years in facial plastic surgery and aesthetics, Dr. Kay has earned her reputation as a pioneer by blending scientific rigor, patient-first care, and an unrelenting drive to innovate and deliver excellence.Her career reflects the transformation of the aesthetic industry itself—from surgical precision to molecular-level regenerative treatments. A believer in constant reinvention, Dr. Kay has diversified her practice to include injectables, hair restoration, biostimulators, longevity medicine, and surgical services. This balanced model allows her to sustain growth year-round, regardless of shifting patient demand.One of her most significant differentiators is her curiosity- case in point, her early adoption of artificial intelligence in clinical practice. Rather than using AI as a marketing tool, she integrates it to deliver measurable value. Perfect Corp skin analysis, Quantificare 3D imaging, and AI-driven hair metrics allow her to provide patients with objective, science-based insights. On the research side, platforms like GPT-5 help her conduct large-scale literature reviews that guide treatment decisions. The result is a care model that blends innovation, precision, and trust.Dr. Kay is also at the forefront of the biostimulator movement. While hyaluronic acid fillers remain a staple, she champions regenerative products like Sculptra and Radiesse for their ability to stimulate the body’s own collagen production. Her approach is rooted in science over marketing: “I want the science to talk to me. There’s no controversy when you see real histology.”She also highlights women’s health as a bridge to longevity medicine. With the majority of her patients being women—and most over 50 not receiving hormone replacement therapy—she sees a major opportunity for practices to integrate hormonal care. Optimizing estrogen, she notes, significantly improves outcomes from both surgery and regenerative treatments, making it a natural complement to aesthetics.Her work with high-profile patients has underscored the importance of authenticity. While the pressure to deliver flawless, undetectable results is high, her success stems from honesty—knowing when to decline requests that do not align with natural, science-backed outcomes.Looking ahead, Dr. Kay is collaborating with companies developing gene activation therapies that may restore youthful collagen and hyaluronic acid production, as well as exploring topical rapamycin to target cellular longevity. These emerging treatments could redefine the boundaries of aesthetic and regenerative medicine.Key Lessons for Practitioners:Diversify strategically: Build multiple service lines that complement one another.Embrace AI thoughtfully: Choose tools that enhance patient care and differentiate your practice.Lead with science: Evidence-based decision-making builds trust and credibility.Explore hormone health: Integrating wellness with aesthetics strengthens patient outcomes.Stay authentic: Prioritize natural enhancement over trends.Commit to learning: Continuous education is the foundation of long-term success.Dr. Kay's career illustrates that excellence in modern aesthetics requires more than technical mastery. It demands vision, adaptability, and the courage to embrace innovation before it becomes mainstream. As she continues lecturing worldwide and developing groundbreaking treatments, her mission remains the same: helping patients achieve their natural best through science-driven, ethical care.Connect with Dr. Kay: Instagram: @beautybydrkayWebsite: beautybydrkay.com

In this deeply personal episode of For The Record, we sit down with Julie Bass Kaplan, FNP-BC, NP-C, CANS, CPSN, HCMT, PHN, one of the industry's most trusted voices on safety and education. With over 25 years in aesthetic medicine, Julie's journey is a masterclass in the power of advocacy and giving back.Julie's story begins in 1999, and what began as a personal quest evolved into an empire of education that has touched thousands of practitioners worldwide. But her defining moment came in 2010 when a filler complication left her with what she calls her "pizza face" for six months. Rather than hideout, this became her calling to ensure no other practitioner would face similar situations unprepared.From Adversity to AdvocacyThe 2010 adverse event became Julie's "come to Moses moment." With her face severely compromised, she returned to practice and began educating patients about potential risks. Their response – "That's okay, I trust you" – reinforced her commitment to safety education. This pivotal experience shaped her mission: preparing every practitioner for moments when things don't go quite right.Julie's Jubilant Head & Breakfast workshops in Ashland, Oregon have become legendary for their intimate, comprehensive approach. Participants often arrive as strangers and leave as lifelong colleagues and collaborators. Breaking Barriers and Building CommunityThis year, Julie achieved a historic milestone as the first nurse practitioner in US history to lead a mobile cadaver lab for an industry manufacturer (Allergan) – after personally leading 69 anatomy workshops. This recognition represents more than personal achievement; it acknowledges that anatomical expertise transcends medical degrees and highlights the critical role advanced practice providers play in aesthetic medicine.Her approach to advocacy is relationship-based rather than confrontational. Julie emphasizes taking the field seriously as medicine, not "industry," building partnerships with pharmaceutical companies, and forging alliances with physician colleagues who value collaborative care. What's NextLooking ahead, Julie is passionate about the convergence of aesthetics and wellness, particularly in women's health. Regenerative medicine, hormone optimization, and peptide therapy represent her vision for the future – helping patients feel well from the inside out rather than simply addressing surface concerns.Key TakeawaysFor New Practitioners:• Learn one technique at a time and master it before moving to the next• Invest seriously in education through multiple channels – formal workshops, online communities, mentorship, cadaver labs• Focus on patient connection and building a relationship rather than rushed appointments• Don't jump into independent practice too early; master basics under expert supervision firstFor Practice Owners:• Hire people who share your values and ethics – consider hiring former patients• Provide educational budgets and growth opportunities for team members – the better they are, the better you are• Build relationships with industry partners who listen and value your expertiseFor Injectors:• Take aesthetic medicine seriously as healthcare, not just "industry"• Prepare for adverse events before they happen – have a plan and community support• Continuous learning is non-negotiable throughout your career• Build a network of colleagues across specialties for collaboration and supportThroughout it all, Julie remains focused on her core mission: ensuring every practitioner has the knowledge, skills, and support network needed to provide safe, beautiful, and meaningful results.Connect with Julie:• Jubilant Head and Breakfast: https://www.jubilantheadandbreakfast.com/• Julie’s Patreon: https://www.patreon.com/Juvedermjulie/about? • Disappearing Act Aesthetic Medicine: https://lovedisappearingact.com/• Follow her on IG for her upcoming training events: https://www.instagram.com/jubilant.julie/

In one of our most powerful episodes yet, host Dr. Tiphany Hall sits down with Shawn Thursby-Palmer, FNP, MSN founder of the two-location med spa Beyond The Needle, for a raw conversation about second chances, redemption, and what it truly means to serve others in the aesthetics industry.Shawn's journey is nothing short of extraordinary. Born and raised in Banning, California, to a police chief father and mayor pro tem mother, his early life seemed destined for success. But coming out in the early 90s led him down a devastating path that included drugs, addiction and homelessness in the streets of West Hollywood. What happened next defies every statistic about recovery and addiction, and its proof that Shawn was always made for more. Against all odds, Shawn pulled himself out of the darkness, rebuilt his life from scratch, and fought his way to graduating at the top of his nursing school and nurse practitioner programs. Today, he operates two thriving med spas in California while traveling 4-8 times per month as one of the country's most sought-after injection trainers.But Shawn's story isn't just about personal triumph—it's about how lived experience shapes the way we serve others. His approach to patient care, team building, and industry education stems directly from his understanding of what it means to need a second chance, empathy, and care – not just a great aesthetic result. What You'll Learn in This Episode:The Phoenix Rises: How Shawn transformed from dealer to top-of-class nurse practitioner through sheer willpower and determinationBuilding Beyond the Needle: The philosophy behind his med spa name and why every patient gets treated like family, complete with hugs and genuine careAffordable Education Mission: Why Shawn offers free shadowing and responds to 100+ daily messages from providers seeking guidance, breaking the industry norm of expensive mentorshipSmart Business Scaling: His methodical approach to adding locations and services, including why he waited two years to offer weight loss after extensively researching the fieldTeam Culture Secrets: The three non-negotiables in his practice (no gossiping, no politics, no negative energy) and how he creates specialists within his teamPatient Safety Philosophy: Why he assess every patient’s mental state before beginning treatment with a few self-love questions, why he’s okay to wait when adding new services, and how patient safety guides every decisionKey Takeaways:Shawn's candid discussion reveals the stark contrast between providers who enter aesthetics for quick money versus patient care and the risk of overpaying for subpar training when you're new. Perhaps most importantly, Shawn demonstrates that success in aesthetics isn't just about clinical skills—it's about emotional intelligence, genuine care, and creating an environment where both patients and team members feel valued and supported.The Bigger Picture:This episode tackles some of the industry's most pressing issues: the influx of new providers seeking quick entry into aesthetics, the prohibitive cost of quality education, and the need for experienced practitioners to mentor the next generation. Shawn's approach of giving back through affordable training and open-door mentorship offers a blueprint for how established providers can help elevate the entire industry.His story also highlights the therapeutic nature of aesthetic treatments—patients often come seeking more than just physical enhancement, and providers must be prepared to offer emotional support alongside clinical expertise.Connect with Shawn:• Instagram: @shawnthursbypalmer• Med Spa: @beyondtheneedlemedspa• Locations: Banning, CA and Studio City, CA• Training: Follow his travel schedule on IG for hands-on education opportunitiesNote: This episode contains mature themes including addiction and recovery. Listener discretion advised.

In an industry where trust and transformation go hand in hand, few voices resonate as strongly as English Black, PA-C. This week on For The Record, host Tiphany Hall sits down with English, the powerhouse founder of The Curated Aesthetic, to unpack her inspiring journey from the ER to entrepreneurship—and the lessons she’s learned along the way.English brings a unique perspective: a medical provider with deep clinical expertise, a practice owner who understands the business grind, and a mentor passionate about elevating the next generation of injectors. From her early days in emergency medicine and dermatology to building a thriving Aesthetic practice, English shares candid insights into the challenges, opportunities, and mindset shifts that define success in this fast-evolving field.Inside This Episode:- The Patient Empowerment Playbook: Why thorough consultations, active listening, and emotional intelligence are the ultimate differentiators for injectors.- Confidence Through Credentials: How to build credibility with educated, high-powered patients who expect nothing less than excellence.- Social Media with Purpose: English’s approach to creating content that educates without misleading, inspires without polarizing, and maintains professional integrity.- Future of Aesthetics: From wellness integration to evolving patient expectations, English shares her perspective on where the industry is heading.Looking Forward: Curated Confidence and The Empowered InjectorEnglish is channeling her passion for empowerment into exciting new ventures. She's launching Curated Confidence, a podcast dedicated to supporting both patients and providers, alongside The Empowered Injector, a comprehensive training program designed to elevate the entire industry.These initiatives reflect English's commitment to continuous learning and her belief that the future of esthetics lies in:• Integrating wellness and functional medicine with traditional treatments• Empowering providers to make confident, informed treatment decisions• Creating supportive communities within the industry• Maintaining focus on both aesthetic and emotional well-beingDM English the word READY for more information about The Empowered Injector!The Bigger PictureThis episode illuminates the evolving landscape of medical aesthetics, where emotional intelligence is becoming as important as clinical expertise. English's approach demonstrates that the most successful practitioners are those who view themselves as partners in their patients' confidence journeys, not just providers of treatments. English reminds us that at the heart of aesthetics is a human connection: empowering patients to feel confident, safe, and seen. For providers, it’s a call to lead with integrity, master the consult, and commit to continuous Whether you’re a solo injector just starting out, a practice owner juggling growth, or a seasoned provider rethinking how to connect with your patients, this episode is packed with actionable strategies and perspective-shifting wisdom.Step into this powerful conversation and discover how you can curate confidence not just in your patients, but in yourself and your practice. And catch English at Aesthetic Next 7.0 for two talks including a complimentary workshop!Connect with English:Follow her on Instagram: https://www.instagram.com/theenglishaesthetic/Follow The Curated Aesthetic on IG: https://www.instagram.com/thecuratedaesthetic_nc/

Join host Dr. Tiphany Hall, Chief Growth Officer at Aesthetic Record & Conference Director at Aesthetic Next, along with Senior Events Manager Macy Robinson and Strategic Partnerships Manager Kristin Ortiz for an in-depth preview of Aesthetic Next 7.0. This year's theme, Seven Wonders of Aesthetics, celebrates global beauty standards from around the world while delivering the industry's most comprehensive educational experience with 113 CMEs across multiple tracks.This Year's Global ThemeAesthetic Next 7.0 explores beauty standards around the world with globally inspired experiences throughout the event. Attendees will discover what makes each region unique while enjoying educational and photo activations and various panels set against an international backdrop.Workshop SpotlightsThere are so many workshops, masterclasses, bootcamps and meetups this year- literally something for everyone! The group identified a few must-attend workshops to put on your list: • Facial Anatomy Cadaver Lab offsite with Drs. David Saadat & Alexander Rivkin• HRT Workshop with Certification through Yoo Academy with Lexi Yoo, FNP-C• RUMA Method Functional Medicine workshop with Shelby Miller, DNP, FNP-C• Vampire Series & Certification with Dr. Joelle Lieman International Faculty ShowcaseDr. Kate Goldie makes her highly anticipated debut from the UK, bringing award-winning injection techniques and scientific approaches that have revolutionized facial aesthetics. Her master class promises to spark curiosity with theoretical yet practical methods that attendees have been requesting for years. Rick O'Neill returns as the digital marketing guru from the UK, offering insights on SEO optimization and common marketing mistakes that practices make daily.Evening Events That Create Magic Thursday: Exhibit Hall Block Party Sponsored by Evolus - featuring DJ, giant yard games, drinks, gievaways and live graffiti artist Friday: The Nexties Awards Sponsored by Benev with Glow Around the Globe theme in jewel tones, including red carpet, charity raffle for Sparkle Aesthetics Cancer Care Packages, dinner, awards show and entertainmentSaturday: Olympus Unplugged Sponsored by Prollenium- annual wrap party with an elevated Grecian theme by the pool- think sophisticated toga party!More from AN 7.0• Aesthetician Track is now the Skincare Track – anyone can attend with an interest in skincare!• Hands-on courses return with CORE, Vampire Series, Hyperdilute CaHa course, and Thread Mastery course • Interactive Treatment Center (Whisper Suites) for 1:1 time with Exhibitors & Sponsors for treatments and consults• 113 CME Credits for attendees!!!!!!• Up to 6 months virtual viewing included with every ticket• Several incredible panels in every track- from longevity to training, controversies to M&A and lip techniques, we’ve got it all!Practical Planning TipsGet the Aesthetic Next app featuring an integrated community platform where solo attendees can connect, plan meetups, and coordinate wardrobes. Daily attire ranges from business casual to scrubs (Figs sponsors this year's faculty uniforms), but comfortable walking shoes are essential given the hotel's size. For evening events, checkout out our Pinterest board here: https://www.pinterest.com/aestheticnext/Maximizing Your InvestmentPlanning is critical at Aesthetic Next. The sheer volume of content requires decisions about session attendance, networking opportunities, and evening events. Teams should coordinate coverage across different tracks and plan post-conference debriefings to share knowledge effectively. As the ladies say, get the app and start planning! Getting Your TicketsGroup discounts are available for up to 10 attendees, with larger groups eligible for custom pricing. Current promotions include BOGO offers and the exclusive FTR150 discount code for $150 off registration. Learn More & Register: https://Aestheticnext.comFollow Us on IG: https://www.instagram.com/aesthetic_next/

In this powerhouse episode of For The Record, we welcome back expert consultant, Jessica Hunter, CEO of Hunter Consulting Services and Head of Aesthetic Consulting at Aesthetic Brokers. With over a decade of experience helping practices transform from burnout to buyout-ready, Jessica offers a no-nonsense roadmap for owners who want to build a business that works—with or without them.As private equity interest surges and the industry shifts with trends like GLP-1s and functional medicine, Jessica is helping practice owners get their houses in order. Whether you're looking to sell in five years or simply want to stop drowning in day-to-day chaos, her message is clear: build a strong foundation so you have options—no matter what the future holds.What You'll Learn in This Episode* The Real State of Aesthetic PracticesMost owners are overworked and underpaid, stuck in outdated models that no longer work. Jessica shares why the strategies from a decade ago aren’t cutting it—and what to do instead.* Diversify Like a ProIt’s not about offering everything; it’s about packaging services across different platforms, price points, and demographics to create sustainable, recurring revenue that can weather any storm.* End Key Person DependencyJessica explains why no owner should generate more than 50% of the practice’s revenue. She breaks down how to cross-train your team, reduce risk, and build loyalty through care teams instead of cults of personality.* Operational Efficiency = FreedomTired of manual processes and reactive management? Jessica makes the case for technology as the secret weapon—automating workflows, communications, and systems so you can finally step back.* Compensation Plans That Actually Work“Fair, not equal” is the mantra. Jessica shares her proven strategies for performance-based pay that keeps margins healthy (stay under 25% of revenue) while still rewarding your top talent.* Why Discounting is a TrapFlash sales and promo events may boost revenue short-term but often lead to long-term margin erosion. Learn why cost-based pricing and strategic value-building are smarter, more sustainable plays.*The Emotional Side of OwnershipJessica doesn’t sugarcoat the mental toll of owning a practice. From burnout to decision fatigue, she encourages owners to get the help they need—because delegation isn’t optional, it’s survival.And the best part? Once the operational chaos is cleaned up and profitability returns, most of her clients don’t want to sell anymore. They fall in love with their business again—and that’s the real goal.What’s Next for Jessica?Catch Jessica live at Aesthetic Next 7.0, where she’ll dig even deeper into compensation structures, provider strategy, and what today’s buyers are really looking for in your business.Get in Touch with Jessica:Instagram: @hunterconsulting_Website: https://hunterconsultingservice.com/ & https://aestheticbrokers.com/

From champagne breakfasts to billion-dollar brainstorms, Miami’s own Limor Weinberg, ARNP—aka Beautie Bae— doesn’t just keep up with the speed of aesthetics, she sets it. In this episode she joins Dr. Tiphany Hall to unpack two decades of lessons learned on her journey from aesthetician to celebrity injector, serial entrepreneur and undeniable queen of lips.Discover how & why Limor started Fillers Anonymous, a cult-favorite merchandise brand for injectors , and how she transitioned from a successful injector to an influential trainer and businesswoman. She opens up about her unique approach to building businesses, emphasizing the importance of taking a "leap of faith" and not overthinking ideas. Limor candidly discusses overcoming imposter syndrome and the surprising success of her "Lip Recipes" guide, which has sold over 500 copies.A significant part of the conversation revolves around Limor's recent strategic move: partnering with SkinSpirit after years of owning her own clinic. She reveals how this transition has freed her up from administrative burdens, allowing her to focus on her passions like mentoring and other entrepreneurial ventures. Limor also tackles the "influencer" stigma in the industry, explaining her perspective on using influence to genuinely help others.The episode delves into practical advice for aspiring and current aesthetics professionals, covering topics such as:• The evolution of "Get Basal": Limor explains her comprehensive training platform, Get Basal (getbasal.com), which offers manuals like "Lip Recipes," a neurotoxin course, consent forms, and a growing beauty community.• Leveraging AI in practice: Limor shares her top recommendations for using AI to optimize charting, marketing, and operational flow, including tools like Blaze and NotebookLM.• The importance of boundaries and delegation: Learn why hiring an assistant or practice manager is crucial for scaling a business and maintaining personal well-being.• Starting small and strategic growth: Limor stresses the significance of understanding your business's financial numbers and conducting market research before investing heavily.• Navigating industry competitiveness: Both Tiphany and Limor emphasize focusing on your core values and patient experience rather than getting caught up in comparisons.Whether you're a new med spa owner, seasoned injector, or entrepreneur looking to diversify your income streams, this episode delivers practical strategies for building sustainable success in the aesthetics industry.Follow Limor on IG/TikTok: @beautie.baeShop merch: fillersanonymous.comTraining & mentorship: getbasal.com

What happens when "missteps" become milestones? In this electrifying episode, host Dr. Tiphany Hall sits down with Roni Bolton, APRN, DCNP—dermatology-certified nurse practitioner, laser trailblazer, and triple-threat CEO—to unpack how she turned clinical missteps into a career-defining empire.From launching her first practice to bring a device to market, and lending her expertise to a national laser brand, Roni’s journey is anything but ordinary. She didn’t set out to become “the laser queen"—but when patients with complex cases and darker skin tones came her way, she owned the challenge and created a space no one else dared to occupy. Today, she’s redefining the rules of laser education, treatment, and tech innovation.Why You’ll Want to Tune In:Discover how Roni built her medical clinic, training platform, skincare line, and more by mastering what others avoid.Learn why treating patients with compassion became her secret brand weapon.Hear how she turned tattoo removal and laser hair removal into business pillar and a lifelong mission.Uncover the truth about laser safety, device training gaps, and why “16 hours is just the beginning.”Key Highlight from Roni:Laser Expertise: From being the go-to for "untreatable" cases to pioneering triple-wavelength tech with Cervello Laser.Training Transformation: Roni's Precise Aesthetics flips the script on standard device training with rigorous, science-based education.Purpose-Driven Care: Through her nonprofit, she offers free tattoo removal for formerly incarcerated individuals.Clinical Street Cred: Despite leading multiple companies, she still sees patients weekly—proving that clinical excellence drives innovation.What You’ll Learn:-Why laser hair removal is a clinical necessity—not just a cosmetic perk.-How underserved patient populations shaped Roni’s clinical focus.-The business upside of offering what everyone else overlooks.-Why most laser burns are preventable—and why no one’s talking about them.Roni's Industry Wake-Up Call:Laser injuries are more common than vascular occlusions, yet practitioners often receive minimal training. Roni's mission? To fix the industry's blind spot by demanding higher standards in laser education, especially for skin of color.Catch Roni at Aesthetic Next 7.0 as she brings lasers to the forefront, sharing protocols, tech, and insights you won’t find anywhere else.Follow the Empire:Instagram: Nurse Roni's IG: https://www.instagram.com/nurseronib/?hl=enPSRx Body & Skin: https://www.instagram.com/psrxbodyandskin/?hl=enCervello Lasers: https://www.instagram.com/cervello.usa/?hl=en

Branding genius, global speaker, and Managing Partner of Aesthetic Altitude, Adam Haroun joins us this week on FTR to talk all things luxury branding and attracting affluent clientele. He’s the go-to for practices ready to elevate from every day to elite, and today, he’s sharing his playbook with us!Adam started as an aesthetic patient—then used his luxury marketing background to revolutionize how the aesthetic market is positioned. His goal? Raise the industry standard. “We’re selling medicine. Let’s stop sounding like Spirit Airlines.”As Adam explains, the language, the exact words, you use set the tone for how your medical aesthetic practice is perceived. Avoid words like Free, discount, Med Spa, and instead use word like Complimentary, preferred pricing, medical aesthetics clinic. Brand elevation starts with better vocabulary. Even small word changes shift perception.Adam’s 3 C’s of Brand Power1. Consistency – In visuals and experience2. Clarity – Know who you are & communicate it3. Constancy – Show up as a unified brand across all channels (not just Instagram)Adam Specializes in What Luxury Clients WantThey buy with emotion, justify with logic. They want a story, not a price tag. Make them feel seen, valued, and certain they’re in expert hands. According to Adam, “There’s no neutral touchpoint. Every detail either builds or breaks your brand.”Adam provided us with so many brilliant points throughout the episode, but here are some of our favorites: - Attracting Affluent Clients- How to Train Your Team- Referrals That Work-Rethinking Memberships- Use AI Strategically - Funnel Strategy for High-End ClientsAs Adam shares, if your pricing, experience, and brand don’t match—you're losing the right clients. Upscale patients want confidence, expertise, and a seamless experience. Build a brand that speaks to them.Connect with AdamAdam speaks across the country at conferences and for various brands and manufacturers. Don’t miss the chance to see him if he comes near you!Find him online: 📲 https://www.instagram.com/adamlovesbranding/?hl=en🌐 https://aestheticaltitude.com

The Text That Changed EverythingSometimes the most transformative moments begin with a simple text message. For Adrian Nowitzke, CRNA, MSN, APRN, founder of Behold Aesthetics and Wellness Center, that moment came in August 2021 when a friend sent her a message about fellow CRNA, Kelly Hermans, starting Beautiphi Academy. What started as a casual "let's learn how to do Botox" conversation would ultimately lead Adrian to leave her full-time anesthesia career and build a thriving two-location med spa empire in rural Illinois.The Leap of FaithAdrian's journey from CRNA to CEO wasn't just a career change—it was a complete life transformation. In October 2021, she made the terrifying decision to step away from anesthesia to pursue her passion for empowering women through aesthetics. What made this leap even more daunting was her location: Effingham, Illinois, a town of just 12,500 people where she felt completely alone in this new venture.But Adrian had a vision beyond just learning a new skill. As a mother of young children, she wanted to be more present during those crucial junior high and high school years. Her demanding anesthesia schedule simply didn't align with this goal, making the transition to aesthetics not just a career move, but a lifestyle choice.Building Community OrganicallyOne of the most remarkable aspects of Adrian's story is how she leveraged her existing relationships to grow her practice organically. In a small town where everyone knows everyone, she understood that trust was everything. Rather than relying on traditional advertising, Adrian chose authentic connections. She joined local business groups, participated in community events, and built relationships with other business owners. Her approach was simple but powerful: be a genuine member of the community who gives back.Strategic Growth and DelegationFrom the beginning, Adrian understood she couldn't do everything herself. Just six months after starting, she partnered with Aesthetic Record, recognizing that she needed systems and expertise to build a sustainable business. This decision to "identify strengths and weaknesses" and find experts in each field became a cornerstone of her success.Starting with just two days a week while maintaining part-time anesthesia work, she quickly built a client base of 500 people in less than 18 months. When patients were waiting six to eight weeks for appointments, she made another leap of faith: hiring staff and expanding to a three-treatment-room facility.The Power of Events and EducationAdrian's approach to marketing through events is both innovative and deeply personal. Rather than traditional advertising, she creates educational experiences that serve her community while building her business. Her monthly micro-events combine education with relationship building, achieving close rates of 80-90% because attendees are genuinely interested in solutions to their specific concerns.Her annual Beyond Beauty Celebration has grown from a small grand opening to a major community event hosting over 400 people, complete with tents, food trucks, and a VIP after-party for practice members. The key to success lies in planning 6-8 months in advance and creating systems that can be replicated year after year.Looking ForwardAs Adrian prepares to break ground on a custom-built facility in fall 2026, her story continues to evolve. What started as a simple text message has become a testament to the power of taking calculated risks, building genuine relationships, and never stopping the pursuit of growth and learning.Her journey from injecting friends and family to planning a new facility with 15-16 employees represents more than business success—it's a masterclass in entrepreneurship, community building, and the courage to transform not just your own life, but the lives of everyone around you.Learn more about Adrian & Behold:https://beholdu.com/https://www.instagram.com/beholdaesthetics_wellness/

This week on For the Record,we're joined by Brandon James Thompson—a seasoned aesthetic industry powerhouse who’s reshaping what it means to succeed in medical aesthetics. From humble beginnings selling copiers to building two thriving companies, Brandon’s journey is a masterclass in reinvention, resilience, and forward-thinking strategy.In this eye-opening episode, we explore the newest frontiers in aesthetics, where independent reps become trusted consultants, innovation fuels practice growth, and AI transforms patient care from the very first interaction.Inside the Episode:Why Independent Reps Are WinningOnce seen as risky outsiders, 1099 reps are now trusted advisors to modern aesthetic practices—bringing curated product portfolios, personalized strategy, and unmatched hustle. Brandon shares how top-tier W2 talent is shifting to independence and why that’s a massive win for practices seeking flexibility and innovation.Peptides, Portability, and the Power of InnovationWe dive deep into the hottest trends in regenerative medicine, handheld devices that scale with your growth, and non-injectable GLP-1 alternatives like Thinnr. Brandon reveals the criteria he's used to identify quality labs (think: access, price, purity) and how these treatments go far beyond weight loss.How AI Is Quietly Rewriting the ConsultationEnter Ponce.ai, a web-based tool built by a former Lyft tech lead that transforms patient consults with facial scanning, education, and real-time treatment planning. It’s not about replacing providers. It’s about empowering them (and patients) with data and direction before they ever walk through the door. As a board member, Brandon's had a front row seat to how technology like Ponce.ai has transformed the consult for practices, and we've barely scratched the surface!Rethinking Patient FinancingFinancing isn’t just a transaction, it's a marketing tool and a key opportunity for practice growth. Brandon shares his experience with Shalem and Sunbit, two BNPL solutions helping patients say yes, even in uncertain times. He discusses why every practice should rethink their approach to affordability and access with financing (and we agree!).Hiring, Growth, and the Human FactorAs the CEO of a recruiting firm, Brandon still personally vets every candidate they place—not just for skills, but for story. Hear how he screens for grit, integrity, and that ever-elusive “X factor” that drives results in aesthetics.Whether you're a solo injector, a growing med spa, or a seasoned industry vendor, this episode delivers insight on what’s next, and how to be ready for it. Brandon’s philosophy is simple but powerful: the future belongs to those who connect deeply, act boldly, and never stop evolving.Brandon's Contact & Recommended Companies Follow Brandon for more insights on how you can future-proof your practice, your career, and your mindset—because the aesthetic industry isn’t just changing. It’s leveling up.Brandon's LinkedIn: https://www.linkedin.com/in/brandonjamesthompson/Ponce.Ai: https://www.ponce.ai/Thinnr: https://www.getthinnr.com/Centre Research Lab: https://centreresearch.org/XOD: https://xod.life/

Welcome back to For The Record, Season 6! In this deeply insightful episode, host Dr. Tiphany Hall sits down with Katie Martin, PA-C, Vice President of Clinical Operations at Holden Timeless Beauty (HTB), for a conversation that unpacks career reinvention, operational brilliance, and what it truly takes to scale a practice—with integrity and intention.Katie’s journey from night shifts in the ER to leading clinical operations for one of California’s most respected multi-location aesthetic practices isn’t just about pivoting her career focus—it’s a testament to building something bold and beautiful during uncertain times. Together with Dr. Amanda Holden, Katie helped grow HTB during the height of COVID, proving that clarity of vision can outshine even the darkest circumstances.Katie didn’t start out with her sights set on Aesthetics. But after years in emergency medicine—and a realization that she was no longer helping people in the way she’d hoped—she transitioned to aesthetics in search of “happy, healthy medicine.” That transition eventually evolved into a partnership with Dr. Holden, and after an eight-hour meeting in 2020, Katie signed on to help Dr. Holden build HTB full time.Today, the practice spans four locations and is backed by Alpha Aesthetics Partners, a private equity platform that values brand autonomy and education just as much as profitability.Mastering the Business of PeopleKatie offers an unfiltered look at the real challenges of growth: not finances or space—but people. From approving payroll without knowing how, to managing injector schedules and overseeing compliance, her story is one of relentless learning. Her team-building strategy hinges on a rigorous hiring process anchored in HTB’s core values, including a unique “core values interview” that requires candidates to present how they live those values daily.Her motto? “Hire for culture, train for skill.”Transparent Goals & MetricsWhile some in the industry believe that sales metrics don’t belong in medicine, Katie offers a powerful counterpoint: call them goals, not quotas—and make them transparent. From weekly metrics to daily text messages, her team thrives in a culture of shared accountability, friendly competition, and peer mentorship. “When you make it about progress, not punishment, the ick factor disappears,” she explains.Katie shares the importance of KPIs, revenue per hour, and patient conversion as tools to coach injectors and guide clinical training. She describes her elegant consultation strategy that begins with asking patients what they love about their face, a technique that builds trust and ensures holistic treatment plans. Her focus on consistency across providers ensures measurable outcomes and a superior patient experience—one consultation, one injector at a time.The Alpha EffectAs one of the first partners in Alpha Aesthetics Partners, Katie offers a candid look into the world of PE-backed growth. The result? Better pricing power, more educational access, and stability for staff—all while preserving the identity of the HTB brand. With over 150 injectors connected through Alpha’s community and monthly master classes, Katie describes the partnership as “scaling with support, not losing who we are.”Becoming a National SpeakerKatie’s journey to becoming a sought-after KOL wasn’t accidental. She set her sights on Galderma’s GAIN trainer program early on, made her intentions known, and backed it up with dedication—logging over 40 trainings in her first year alone. Her advice for aspiring trainers: “Be kind. Be consistent. And show up prepared.”She’s now also a voice for Alastin and speaks regularly at conferences like Aesthetic Next, where she’ll return in 2025 to moderate panels and speak on compliance, MA-injector synergy, and regenerative medicine. Connect with Katie:Instagram: @katie.the.injectorHolden Timeless Beauty on IG: @holdentimelessbeautySee her live at Aesthetic Next 7.0. Use her discount code Martin75.

We're kicking off Season 6 with Christin Trujillo, the financial guru who's helped countless med spa owners transform their struggling practices into profitable powerhouses. As Senior Financial Consultant and Co-Founding Partner of Maven Financial Partners, Christin has a unique superpower: she can tell you exactly what's happening in your practice just by looking at your numbers—without ever stepping foot inside your doors.In this raw, no-nonsense conversation, Christin reveals the brutal truth about why so many practices are struggling right now. Spoiler alert: it's not just the economy. With double the number of med spas competing for the same patients compared to just a few years ago, the game has completely changed. The days of patients just showing up because you exist are over.But here's the good news—Christin doesn't just diagnose the problems, she provides the best path to a solution. She shares the real story behind why one multi-location practice was down over 1,000 appointments but still managed to increase revenue by 15%. The secret? They stopped chasing appointment volume and started maximizing every single patient who walked through their doors.This episode is packed with the kind of insights that make you want to immediately call your team and implement changes. Christin breaks down why your front desk person (yes, the one doing TikTok dances in the back) shouldn't be your only hope for converting those expensive Google ad leads into paying patients. She explains why rebooking should be as automatic as breathing, and how top-performing practices maintain 80-90% utilization rates while others struggle to fill their schedules.You'll discover the difference between being busy and being profitable, why revenue per hour is the metric that matters most, and how to know when it's time to hire versus when you need to get out of your own way. Christin also tackles the tough conversations about pricing, team compensation, and the leadership skills that separate thriving practices from those barely surviving.Whether you're a new practice owner drowning in the chaos of wearing every hat, or an established practice looking to scale without losing your mind, this episode delivers the roadmap you've been searching for. It's equal parts wake-up call and action plan, delivered with a little tough love that only comes from someone who's "been there, done that" countless times!READ IT! Med Spa Profitability: What the Most Profitable Med Spas are Doing (and How You Can Do it Too)Christin and her co-founder, Jessica Nunn, authored the essential business guide Med Spa Profitability, which you absolutely must read if you are in our industry!Purchase on AmazonReady to start with Maven? Get your Complimentary Profitability Assessment & find out what your practice needs to go to the next level!Maven's Website: Mavenfp.comChristin's Instagram: @christinlangtrujilloChristin's LinkedIn: https://www.linkedin.com/in/christinmlang/

In this milestone 100th episode, we welcome the incomparable Dr. George Baxter-Holder, VP of Talent Development at SkinSpirit and one of aesthetics' most influential voices. Known for his signature bowties and infectious energy, Dr. George is more than just a celebrated industry leader - he's a recipient of multiple industry awards, an ISPAN fellow, Certified Aesthetic Nurse Specialist, accomplished author, and mentor to countless professionals in the field. Throughout this special episode, he shares his wisdom and signature magic on topics ranging from personal growth to industry evolution. Our Favorite Episode Highlights: • George's inspiring path from his early career challenges to becoming a sought-after trainer and thought leader • The evolution of SkinSpirit from a single location to 50 clinics nationwide and how culture and talent development have played a critical role • Crucial insights on maintaining quality and safety standards across a rapidly growing aesthetics organization • Candid discussion about industry challenges, including the "master injector" trend and the need for standardized credentials • The importance of authentic leadership and staying true to yourself while scaling your influence • Vision for the future of medical aesthetics and the role of proper training and education Dr. George’s story serves as both inspiration and blueprint for success in the field, demonstrating how passion, persistence, and authenticity can shape a remarkable career. As he reflects on SkinSpirit's growth from a single location to more than 50 clinics nationwide, Dr. George offers invaluable insights into how maintaining strong culture and talent standards has been crucial to their success. One of the most compelling aspects of our discussion centers on the evolving landscape of aesthetic medicine. Dr. George addresses head-on some of the industry's most pressing challenges, including the controversial "master injector" trend and the critical need for standardized credentials. The episode delves deep into what it means to be an "intrapreneur" in aesthetics - a path that Dr. George advocates as a powerful alternative to private practice ownership. He makes a compelling case for how professionals can build influential, successful careers within larger organizations while maintaining their artistic autonomy and personal brand. A significant portion of our conversation focuses on the critical role of quality and safety standards in scaling aesthetic practices. Dr. George shares practical insights into recruitment, emphasizing the importance of finding providers who are both humble and hungry. He outlines how robust onboarding processes, clear policies, and regular monitoring systems work together to maintain consistent quality across multiple locations. Looking to the future, Dr. George shares his vision for the evolution of medical aesthetics. As the aesthetics industry continues to mature, Dr. George emphasizes the need for standardized training, proper credentialing, and maintaining the highest safety standards. His vision for the future includes creating more structured pathways for new practitioners while preserving the artistry and innovation that makes this field unique. This episode serves not only as a celebration of 100 episodes but as a masterclass in leadership, growth, and maintaining excellence in aesthetic medicine. Learn more about Dr. George: Instagram: https://www.instagram.com/gorgeous_bygeorge/ LinkedIn: https://www.linkedin.com/in/george-baxter-holder-697939a4/ SkinSpirit: https://www.skinspirit.com/

In this episode of For The Record, we dive deep into the world of aesthetic practice management with industry veteran, author, speaker and podcast host, Danielle Cobo. Drawing from her extensive experience at major aesthetic companies and her current role as a consultant, Danielle shares game-changing insights on turning vendor relationships into powerful business partnerships and building teams that drive practice success. The Secret Weapon in Your Practice: Your Sales Rep Remember that sales representative who stops by your practice? They're not just there to sell products – they're potentially your most valuable business consultant. Danielle reveals how these professionals have their fingers on the pulse of what's working across hundreds of practices nationwide. From million-dollar patient events to innovative marketing strategies, your sales rep has seen it all and can bring these insights directly to your practice. But here's the real game-changer: about 90% of a sales rep's job should be helping you sell through inventory, not just selling to you. That means they're invested in your success and can be a powerful ally in growing your practice. As they come back from their National Sales Meetings in Q1, be ready to ask them to share the best practices they’ve heard from their colleagues and how to bring those ideas to your practice. Building Trust and Managing Challenges One of the most valuable frameworks Danielle shared is the LAER approach to patient communications: - Listen to concerns - Acknowledge feelings - Explore solutions - Respond with a plan This approach isn't just for patient interactions – it's a powerful tool for all challenging conversations in your practice. Danielle emphasizes that some of her most loyal customers started as her most frustrated ones, highlighting how proper problem-solving can transform relationships. The Art of Smart Inventory If you've ever felt overwhelmed by the sheer number of products available in aesthetics, you're not alone. Danielle tackles the common misconception that practices need to carry everything. Instead, she advocates for strategic partnerships with key vendors, explaining how this approach not only simplifies inventory management but can lead to better economics and stronger vendor support. Building Your Dream Team Perhaps most importantly, Danielle shares her expertise on building high-performing teams. Her key insight? Hire for character, train for skill. She emphasizes the importance of cultural fit and suggests using tools like DISC assessments to build well-rounded teams. The right team member might not be the most experienced, but they should align with your practice's core values and culture. Next Steps Want to implement these strategies in your practice? Start by scheduling a strategic planning session with your key vendor partners and use the frameworks discussed in this episode to maximize these relationships Ready to Transform Your Practice? Connect with Danielle: Website: daniellecobo.com LinkedIn: ⁠⁠https://www.linkedin.com/in/daniellecobo/⁠⁠ Danielle’s Book: ⁠⁠Unstoppable Grit: Break Through 7 Roadblocks Standing Between You and Achieving Your Goals⁠⁠

In this week's episode of For The Record, we're continuing our deep dive into the world of medical aesthetics mergers and acquisitions with Josh Swearingen from Tusk Practice Sales. If you've ever wondered about the nuts and bolts of buying or selling a med spa, this episode is your golden ticket to understanding the process. If you haven’t listened to Part I with Josh’s colleague, Elizabeth Macready, head on over to Episode 97! Meet Our Expert Josh brings a unique perspective to the table - he's not just another M&A guy- he’s been on the sell side, too! With 20 years of healthcare experience under his belt, including owning his own med spa and managing multiple DSOs, he's been in the trenches and knows firsthand what it takes to make a successful exit. Currently serving as the Director of M&A at Tusk Practice Sales, Josh shares insights that only come from having experienced an M&A transaction from every angle. The State of the Market: It's Getting Hot in Here Josh takes us through the numbers, and it’s no surprise to any of us, the med spa industry is on fire right now. Think opening multiple locations is your ticket to a bigger exit? Think again. Josh dropped some truth bombs about the reality of scaling: • Multiple locations don't automatically mean higher EBITDA • Every headache in your first location gets multiplied in your second • You need a whole new layer of management • Your original location's profits might need to float the new one for a while Josh’s tip: If you're planning to exit in 3-5 years, opening new locations might actually hurt your valuation. Focus on maximizing what you've got inside your current four walls instead. What Buyers Really Want (Hint: It's Not Just About Revenue) The magic number? $500,000 EBITDA. That's your ticket to attracting serious buyers. But here's what's fascinating - it's not just about the numbers. Buyers are looking at: • How dependent the practice is on you (key-person risk is a real deal-breaker) • Your operational systems and SOPs (or lack thereof) • Revenue diversification (not just living off Botox and filler) • Compliance and risk management (those wild west days are numbered) The Timeline Nobody Tells You About As Elizabeth mentioned and Josh echoed, selling your practice isn’t an event, and it’s typical not very fast. According to Josh, the typical timeline looks more like: • 3 months for valuation and market materials • 3 months in the market • 3 months for closing That's 9-12 months total, and that’s after you've spent years preparing your practice for sale. If you're thinking about exiting in five years, you should have started planning yesterday, or at least start today! The Future of Med Spas: What's Coming Down the Pike Josh shared some fascinating predictions about where the industry is headed: • Expect accelerated consolidation over the next 10-15 years • Regulatory changes are coming (especially as private equity groups cross state lines) • The gap between large groups and private practices will widen • Being a solo practitioner is going to get harder The Franchise Factor One of the most interesting discussions centered around the rise of med spa franchises. While they offer an easier entry point for new owners, there are some serious considerations: • Brand dilution risks • Exit limitations • Potential for corporate takeovers • The impact on the broader industry Key Takeaways for Practice Owners 1. Start planning your exit strategy NOW, even if it's years away 2. Document everything - those SOPs are worth their weight in gold 3. Focus on building a business that can run without you 4. Get professional help - this isn't the time to DIY 5. Think twice before expanding just for the sake of growth Want to Learn More? Learn more about Tusk at www.TuskPracticeSales.com Follow Josh on LinkedIn at https://www.linkedin.com/in/joshuaswearingen/

In this episode of For The Record, we sit down with Elizabeth Macready, Director of Special Markets at Tusk Practice Sales, to discuss the evolving landscape of private equity investment and practice sales in the medical aesthetics industry. With over 15 years of experience in healthcare M&A, particularly in the dental sector, Elizabeth brings valuable insights and years of personal experience on how medical aesthetics practices can prepare for and navigate potential acquisitions.We kick it off with Elizabeth outlining the current state of Medical Aesthetics M&A which is not surprising but a reminder that this industry is growing rapidly with very little signs of slowing. We also talk through how to objectively look at your practice and understand its potential market value in an M&A transaction. She shares the key metrics to consider and an overview of the entire deal process:• EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is the crucial metric for valuation• Practice revenue of $3 million+ typically positions a practice well for competitive bidding• Multipliers and deal structures vary, but the underlying EBITDA calculation is critical• Buyers may manipulate EBITDA calculations to offset higher multiple offersWhile it may seem scary to some, there are a host of major benefits that come along with an exit! We discuss what it can mean for you as an owner, for your team, and for your patients’ experience long-term when you move forward with an acquisition: • Increased buying power for products and supplies• Access to better vendor relationships and negotiations• Enhanced ability to attract and retain talent through career growth opportunities• Operational support and resources for scaling• Potential for "second bite of the apple" through future liquidity eventsAs you listen to Elizabeth talk about the ins and outs of an M&A deal, it’s abundantly clear that you have to have a middleman, a broker, to help navigate the process for you and get you the highest price for your practice. At Tusk, Elizabeth is a trusted guide helping Med Spa owners connect to the right sellers that align to the mission, vision and values of the practice, structure a deal that is favorable to both parties as this is not an event but a long term partnership where everyone needs to win, and in many cases, act as a confidante and counselor throughout the many emotional up and downs that come with this process. Elizabeth recommends a few key things as you begin down the M&A path and start thinking about your next steps. We cover her hit list which includes starting early which may be well before you intent to sell; build a strong team that provides exceptional patient outcomes and experiences as this is where you create your value; find the right team of advisors to help you with financial decisions along the way, and always keep a close eye on your numbers! We wrap it up with a look into the future of M&A and Elizabeth's predictions for the next 5 years: • Continued consolidation across medical aesthetics• Integration with other healthcare verticals (dermatology, plastic surgery)• Increasing importance of scale for competitive advantage• Evolution toward multi-specialty practices and comprehensive care modelsElizabeth’s team at Tusk Practice Sales offer various resources for practice owners considering their exit options, including educational content, podcasts, and one-on-one consultations. They emphasize the importance of proper timing, preparation, and partnership alignment in achieving optimal outcomes for practice sales.If you are eager to get started and connect with Elizabeth: Reach out via Tusk’s website: https://tuskpracticesales.com/ & checkout all their free resources!Connect with Elizabeth on LinkedIn: https://www.linkedin.com/in/elizabeth-macready-b38b9a248/ Reach Out via email at Elizabeth@TuskPracticeSales.com

This week we welcome power couple and dynamic duo, Jessica Harper, RN and Ken Harper, the innovative forces behind DrippyNurseJess Med Boutique in Gilroy, California. Their remarkable journey from pandemic-induced burnout to med spa success is a testament to how authenticity, a strategic vision, and unwavering partnership can transform a desire for change into a thriving aesthetic practice.At the height of the pandemic, Jessica found herself at a crossroads. As the Plastic Surgery Services Lead at Kaiser in Silicon Valley—ground zero for early COVID-19 cases—burnout led her to explore alternative paths in healthcare. What began as a venture into mobile IV therapy quickly evolved into something much bigger, thanks to the entrepreneurial vision she shared with her husband Ken, a seasoned digital marketing expert. Together, they have gone all in on their shared goal to create a thriving business and lasting legacy in Gilroy. Ken flexed his marketing muscle early on with the brand DrippyNurseJess, a bold departure and memorable moniker for her new IV practice! Ken's brand-building expertise shaped this distinctive identity with intention: "We're not going to sell IV therapy," he explained. "We're going to sell your story and build a brand." And as she's branched into injectables, Jessica's DNJ brand is thriving!Jessica's own experiences with dramatic weight loss and self-proclaimed imposter syndrome fuel her mission to create an environment that is accessible to all and a place that every client can feel like they belong. Several fundamental principles drive their growing practice: Authentic Patient Connections: Drawing from Jessica's surgical background to create meaningful relationships Strategic Industry Presence: Regular conference attendance and relationship building with key opinion leaders Team Synergy: Clear role division between clinical expertise and business strategy Inclusive Environment: Creating a welcoming space for all clients, regardless of experience with aesthetics Forward-Thinking Approach: Staying ahead of industry regulations and changes including Jessica's pursuit of her BSN to NP!The Harper's also shared several practical insights for aspiring med spa owners who are trying to build their clinical expertise while also building their business: Invest time in building genuine industry relationships. You will need them as you continue on your journey. Maintain authenticity in both branding and patient care. Balance clinical excellence with sound business practices - find a partner who can help if you don't have both skills. Create an environment where clients feel welcome & deliver great results. If you do, word of mouth will grow your practice by leaps and bounds!The Harpers exemplify how combining clinical expertise with marketing savvy creates a formula for success. Their story reminds us that with the right partner, you can take on the world and win!Connect with Jessica, Ken & DrippyNurseJessJessica: @drippynursejess Ken: @kenharpersocialmediaWebsite: drippynursejess.com

In this special Thanksgiving edition of For The Record, we're giving thanks for the transformative power of smart marketing—and for our guest, Sarah Denham, Director of LeadAR. As LeadAR celebrates its one-year anniversary, Sarah shares invaluable insights on how practices can revolutionize their approach to lead management and Patient relationships with the help of a powerful CRM. Why This Episode Matters Sarah and host Dr. Tiphany Hall dive deep into why managing existing leads is more crucial than generating new ones. As Sarah emphasizes: "If you're not managing your leads, you're not growing." This conversation offers a blueprint for turning existing inquiries into lifelong Patients—and marketing dollars into exponential growth. Key Insights & Strategies: 1. The Truth About Lead Generation Why generating new leads isn't always the answer How to leverage your existing Patient database effectively Converting interest into action through smart automation Why speed-to-lead is crucial for conversion success 2. Smart Communication Strategy Open rates with SMS vs. Email Creating non-transactional Patient touchpoints Building trust through consistent, personalized communication Using AI to maintain 24/7 Patient engagement 3. Automation That Builds Trust Post-treatment follow-up workflows Educational content delivery systems Treatment journey mapping and Patient scoring Converting single-service clients into comprehensive care Patients 4. Team Management & Accountability Tracking performance through CRM metrics Managing team communications effectively Protecting Patient information during staff transitions Creating efficient task management systems 5. AI Integration & Innovation Automated response systems for common inquiries Review management across platforms Chat widgets for instant Patient engagement Balancing automation with personal touch The Bottom Line Whether you're running a solo practice or managing multiple locations, this episode provides a roadmap for transforming your marketing approach. By focusing on lead management rather than lead generation, practices can build stronger Patient relationships, improve conversion rates, and maximize their marketing ROI. Use code FORTHERECORD through 12/2/2024 to save 100% on LeadAR’s setup fee! Learn more at www.myLeadAR.com or on Instagram at @AestheticRecord. Follow Sarah on IG at @Sarah_Denham