Digital Marketing Answered

In this episode of 'Digital Marketing Answered', CEO and Founder of Innovation Visual, Tim Butler, is joined by Dr Nicola Headlam, who is a highly experienced economist, to discuss the real impacts of different economic factors on marketing and business decisions.Businesses and their sales and marketing teams, operate within the wider local, national and often international economic markets. No business is completely isolated from the economic and political climate it operates in. Leaders need to understand how factors outside their control will impact their business. This thought-provoking episode will leave you with some key considerations to ensure your business is resilient to ensure marketing success.Dr Nicola Headlam’s bio:With over 20 years of experience in economic development, she has developed and delivered strategies and evidence bases at various spatial scales, from local to regional to supra-national.Her mission is to leverage her expertise as an economist and economic development strategist to to help business and public sector organisations to make better informed decisions and achieve better outcomes.🔔  Subscribe to keep in the loop with the latest episode release.👀  Watch this episode on YouTube 🫶 Enjoyed this episode and the series? Please leave us a rating and a review!About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

Every business has goals... but are they SMART? In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to set SMART and effective business goals in marketing. The discussion explores key topics including:- The importance of having good data for optimal business goal setting- How to ensure your goals are specific, measurable, achievable, realistic & timely - The significance of aligning marketing goals with overall business objectives SUBSCRIBE 📢  🔔 Keep in the loop with the latest episodes    / @innovationvisual333  This podcast is part of our Digital Marketing Answered™ podcast and video series, with new episodes released every two weeks.Enjoyed this episode? Please leave your comments!_______________________________________________________________About Innovation Visual:Innovation Visual’s talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website ➞ https://bit.ly/3HbHnVA 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com  About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews Head of Marketing at AppCheck Ltd, Jonny Kenyon.With 70% of the sales process happening digitally (Gartner), it’s important to create engaging content appropriate for your audience. But what approach should you consider when marketing technically complex offerings?This episode covers:- Why building trust with your audience is essential.- The critical things to keep in mind when communicating complex information.- The power of simplification.Jonny’s bio:Jonny Kenyon is Head of Marketing at AppCheck, a cyber-security company focused on vulnerability discovery and management. Jonny is the host of Marketing Dribble Podcast where he gets key insights from guests and shares his own learnings.With over a decade of experience in marketing and creating content led strategies for E-commerce and B2B businesses, Jonny is here to share his insights.🔔  Subscribe to keep in the loop with the latest episode release.👀  Watch this episode on YouTube 🫶 Enjoyed this episode and the series? Please leave us a rating and a review!About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, joins MarTech Lead, Javier Gonell to discuss why every B2B business should invest in this strategy.Account Based Marketing (ABM) is a highly effective digital marketing strategy. It can shorten sales cycles for B2B businesses, while generating revenue through hyper targeting tactics. This discussion explores key topics including:- Actionable steps to get started with your own ABM strategy- Why making custom content for ABM is important- The positive impact this strategy can have on your sales and marketingSUBSCRIBE 📢  🔔 Keep in the loop with the latest episode release.👀 Watch this episode on YouTube🫶 Enjoyed this episode? Please leave your comments!About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler, interviews CEO and Co-Founder of LupaSearch, Rasa Siskute. Unlock the knowledge of key tactics and the importance of high quality search to enhance your customer’s experience, and boost revenue from innovation and best practice in eCommerce search! This episode gives practical knowledge and understanding of: - How to gain better insights into your customer and prospect base through their eCommerce search data.- The opportunities new technologies such as AI bring to a better search experience and how that delivers greater returns to businesses.- Strategies to make search more impactful on your eCommerce website whether an aggregator of products or a direct to consumer (DTC) brand. Rasa's bio:Rasa Siskute is the Co-founder and CEO of LupaSearch, an intelligent eCommerce search engine that lets eshop drive sales right from the search box. With over a decade of extensive IT project management experience within Fortune 500 companies, Rasa brings knowledge to ecommerce business.🔔  Subscribe to keep in the loop with the latest episode release.👀  Watch this episode on YouTube 🫶 Enjoyed this episode and the series? Please leave us a rating and a review!About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

In this episode of Digital Marketing Answered™, Tim Butler, joins Client Services Manager, Helen Murray, to discuss how to make your content stand out in the age of Generative Artificial Intelligence.The discussion explores key topics including:How Generative AI is impacting content creationThe state of generative AI in the market placeTactics to create effective competing content🔔  Subscribe to keep in the loop with the latest episode release.👀  Watch this episode on YouTube 🫶 Enjoyed this episode and the series? Please leave us a rating and a review!About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

In this episode of Digital Marketing Answered™,  CEO Tim Butler is joined by Pete Hibbard, Operations Director, to discuss steps required to ensure your website project is successful. In this episode Tim and Pete consider:- What essential pre-build processes you need to contemplate with your stakeholders- Website factors to consider for your target audience - How to ensure the launch of the website is a success🔔  Subscribe to keep in the loop with the latest episode release.👀  Watch this episode on YouTube 🫶 Enjoyed this episode and the series? Please leave us a rating and a review!About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

In this episode of Digital Marketing Answered™,  CEO Tim Butler is joined by Kyle Redman, Senior Biddable and Analytics Executive, to discuss ways to mitigate the demise of third-party cookies. The deprecation of cookies has been spoken about for a long time and during 2024 plans have begun to restrict third-party cookies.In this episode Tim and Kyle discuss:- What does the removal of third-party cookies mean for your advertising?- Strategies to add effective first-party data collection points- How to re-assess your digital marketing approach🔔  Subscribe to keep in the loop with the latest episode release.👀  Watch this episode on YouTube 🫶 Enjoyed this episode and the series? Please leave us a rating and a review!About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

In this episode of 'Digital Marketing Answered', Digital Marketing Lead, Vogue Phelps, joins Marketing Manager, Lauren Waterfall, to discuss how to work with Influencers in your marketing plan.The discussion explores key topics including:- The different ways this tactic can help your business - How to decide which content creators to approach- Which metrics to measure to see if your campaign was successfulListen to this episode to find out the top takeaways to successfully implement Influencer marketing in your strategy.🔔  Subscribe to keep in the loop with the latest episode release.👀  Watch this episode on YouTube 🫶 Enjoyed this episode and the series? Please leave us a rating and a review!About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

In this episode of 'Digital Marketing Answered', leading Martech expert, Chris Watson-James, discusses improving efficiency through marketing automation.The discussion explores key topics including: - Understanding your audience's buyer's journey stage and mapping content accordingly.- Improving personalisation and targeting through automation.- The benefits of automated workflows for content utilisation.By automating the numerous stages encompassing marketing and sales, your team can gain valuable time to concentrate on strategies and nurturing high-potential leads. This leads to an increase in prospects and customers. Additionally, marketing automation provides a comprehensive and in-depth understanding of potential customer behaviour, resulting in a more nuanced understanding of your target audience.Listen now to find out more!About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

This episode of 'Digital Marketing Answered', Simon Bird, Founder and Director of iClab, discusses creating and validating ideas in business. The discussion explores key topics including: - Propagating the development of ideas through debate - Leveraging diversity by bringing an organisation together to voice ideas - How digital technology acts as an enabler for exploring new possibilities As an established business, making change happen can be difficult. Listen now to find out how you can discover compelling, attainable avenues for growth to construct the future your company desires.About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

Martech Manager Chris Watson-James discusses the importance of auditing technology that is used within a business with Innovation Visual CEO, Tim Butler. As part of the Digital Marketing Answered series, this podcast seeks to help you understand the benefits that come with a tech stack audit.About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

Ed Bolton from Trustpilot discusses the importance of customer reviews and how to get the maximum impact with Innovation Visual CEO, Tim Butler. As part of the Digital Marketing Answered series, the episode seeks to help you unlock the power of reviews.  In the episode they discuss why reviews form such an important part of social proof for businesses. How using a review platform delivers an ROI to businesses and positive impacts bottom line. They explore how to use reviews to engage better with customers in way that both pushes sales and also helps business solve problems they may not know about, therefore improving customer experience.Are review platforms like Trustpilot relevant and useful to B2B businesses or is it a consumer tool? This is explored in how B2B clients, even those that have long term customer relationships can use reviews ongoing. What about fake reviews? What is happening about these and what do businesses need to know about fake reviews?Listen now to find out more!About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

Our CEO, Tim Butler and our Senior Inbound Marketing Executive, Vanessa Reid discuss how community can help transform your business in an increasingly physically disconnected and digitally connected world. About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

Our CEO, Tim Butler and Operations Director, Pete Hibbard explore how to use video for e-commerce with a limited budget.  Don't miss all the insightful tips in this week's episode. About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

Our CEO, Tim Butler and CEO and Co-Founder of inLinks, Dixon Jones discuss the changes to Semantic Search and what the future of Search looks like. Semantic search is a search engine's ability to produce highly relevant search results by comprehending the user's search intent, the contextual meaning of the query, and the connections between different terms.About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

Vogue and Vanessa, two of our Senior Digital Marketing Experts, discuss whether Email Marketing is dead and the best strategies to use to generate results and drive revenue for your business. About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

Discover how to build an effective revenue growth team with Alex King and Tim Butler. Have you ever considered the benefit of building one revenue team who are aligned and strive towards the same goals? In this episode, we discuss the power of uniting your sales and marketing teams in generating revenue and the strategy behind getting this growth team off the ground. About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

This video is a must for any business considering selling on Amazon, or looking for ways to make Amazon a more effective channel for their products. Is Amazon the right platform for your business, if so, what is the best way for your business to sell via Amazon. Also, should you consider advertising your products via Amazon too?Choosing whether or not to sell via Amazon is a multifaceted issue and needs to be considered carefully, in terms of impact on other channels, margin, ease of use, audience access, pricing, brand perception, brand protection and logistics. It's not the right choice for some businesses, but for others, it can unlock serious selling potential. We look at the different aspect that brands should consider before making the decision to trial selling via this behemoth platform. By the end of this video you will have a lot to think about and some new issues to consider when thinking about how best to leverage Amazon for your brand. Innovation Visual are a data-led performance digital marketing agency that has the skills and experience to help you plan, identify and implement the right digital marketing strategy for your ecommerce business. Get in touch with us today to talk about how we can help you expand your brand and grow your sales quickly and effectively for the long term.About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis

Are you looking to increase revenue but don't have the budget? In this video, we're going to show you the essential strategies and tactics you need to know in order to leverage your resources and maximize your return on investment. Discover how easy it is to create marketing campaigns that will drive more revenue with minimal spend.About Innovation Visual:Innovation Visual are a Digital marketing Agency, based in Surrey who have extensive experience of working with national and global clients. Their talented team of experts work in partnership with clients to solve the digital marketing challenges and provide ‘just the expertise you need’ to transform business growth and success. Get in touch: 💻 Visit our website 📞 Call ➞ 0333 772 0509 (+ 44 (0)1483 604256 - Outside UK) 📩 Email ➞ info@innovationvisual.com Connect: LinkedIn ➞ / innovation-visual-limited Facebook ➞ / innovationvis Instagram ➞ / innovationvis Twitter ➞ / innovationvis