Local News Matters

I am excited to bring you an episode from another excellent podcast covering the local news industry. From Northeastern University’s School of Journalism, “What Works: The Future of Local News” is hosted by former Boston Globe editor Ellen Clegg and Northeastern’s Dan Kennedy. They talk to journalists, policymakers and entrepreneurs, and their conversations are always enlightening. In this episode, they talk to Linda Shapely of Colorado Community Media. CCM made national news a couple of years ago as the first investment by the National Trust for Local News. Given my position at the Colorado Press Association, our work with CCM and more importantly the crucial work they’ve been doing in their communities, I had a special interest in this conversation and think it deserves amplification.   Links Linda Shapley: LinkedIn, Twitter Colorado Community Media: web, Facebook, Twitter, Instagram What Works: episode notes, podcast home, Twitter Dan Kennedy: web, Twitter   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter

Kenny Katzgrau, majority owner of redbankgreen and founder of Broadstreet, shares his vision for revitalizing community journalism. He discusses strategies to  help hyperlocal websites and small community weeklies thrive.  Katzgrau’s approach involves enhancing advertising efficacy and community engagement through digital tools, advocating for news that not only informs but also engages and uplifts the community. He calls for a balance of serious journalism with elements of fun, suggesting that a vibrant local news outlet can profoundly impact its community by reflecting a broader, more inclusive view of news coverage. Katzgrau provides very practical tips on making digital advertising work for local businesses and for long-term financial sustainability of news outlets.   Episode chapters: (02:35) - From serving publishers to becoming one (07:43) - Sustainable is not enough. How about prosperity? (12:12) - Experimenting to serve advertisers (15:47) - Recruiting the community to cover stories you can’t (21:37) - The importance of fun in work (24:54) - The importance of fun for readers (28:32) - The business owner mindset vs. the reporter mindset (31:12) - Advertising as telling the story of local businesses (35:26) - Beyond CPM buy. Start with what you need. (40:40) - Nurturing advertiser relationships and automating tasks (44:08) - The Broadstreet ad manager platform (49:11) - Rapid-fire questions   Links: Kenny Katzgrau: LinkedIn, Twitter/X, Medium redbankgreen Broadstreet Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: John Garrett (Community Impact), Shannon Kinney (Dream Local Digital), Larry Ryckman (The Colorado Sun),  Frank Mungeam (Local Media Association), Kelly Ann Scott (Alabama Media Group), Sara Lomax and S. Mitra Kalita (URL Media), Elizabeth Hansen Shapiro (National Trust for Local News), Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News),  Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun).

John Garrett, CEO and founder of Community Impact, shares insights from his journey of launching and expanding a family of hyperlocal weekly newspapers from the game room of his Texas home in 2005 to reaching 2.5 million homes across 70 communities today. Garrett delves into the unconventional success of a print-centric model in a digital-dominated era, emphasizing the importance of distribution, community engagement, and the unique editorial mix that caters to the civic and local business news interests of residents. Garrett also discusses the challenges and learnings from overexpansion into other states and the strategic decision to refocus on Texas, underscoring the resilience and adaptability required in the evolving news industry. He highlights the innovative approaches Community Impact has adopted, including digital transformation initiatives like CI 360 and the use of Smart Brevity to enhance storytelling and reader engagement. Garrett emphasizes on the critical role of local advertising in sustaining journalism, advocating for a partnership approach with local businesses and the significance of geography in advertising effectiveness. He shares personal reflections on leadership, the impact of taking a sabbatical for mental health, and the vision for Community Impact's future, including aspirations for generational leadership and expansion within Texas. Garrett's story is a testament to the enduring value of local news and the potential for print media to thrive through innovation, community focus, and a deep commitment to journalistic integrity. Episode chapters: (02:06) - A print success story in the digital age (05:20) - An editorial mix of catnip and civic info for every resident (10:29) - Don’t ignore Main Street (15:08) - Committing to showing up (19:55) - Why print is a driving force for Community Impact (23:40) - Not abandoning reach and advertising for reader revenue (26:46) - Keys to driving ad sales (29:57) - Geography is your great advantage with an advertiser (33:50) - Digital transformation at CI (35:36) - Overexpansion followed by retraction to focus on Texas (40:45) - Burnout among leaders (43:46) - Recent growth and plans for the future (46:59) - Rapid-fire questions   Links: John Garrett: LinkedIn, Twitter/X Community Impact Mentioned “How Community Impact Built an Oasis in the News Desert”, Texas Monthly Smart Brevity Post on CEO burnout/well-being The Great Game of Business Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Shannon Kinney (Dream Local Digital), Larry Ryckman (The Colorado Sun),  Frank Mungeam (Local Media Association), Kelly Ann Scott (Alabama Media Group), Sara Lomax and S. Mitra Kalita (URL Media), Elizabeth Hansen Shapiro (National Trust for Local News), Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News),  Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun).

Shannon Kinney, founder of Dream Local Digital, discusses the evolving landscape of digital advertising and how trust is also a secret sauce for news media in selling advertising. With her extensive experience and accolades, including serving on the board for the Local Media Association and being named Local Digital Innovator of the Year, Shannon offers invaluable insights into strategies for local news organizations to adapt and thrive in a digital-first world. We delve into the importance of a client-forward approach instead of a product-focused approach, the potential of digital services beyond advertising, and the unique advantages local newspapers hold in trust and local knowledge.    Episode chapters: (03:24) - Does digital advertising mean low margin? (06:44) - Going beyond selling audience to selling solutions (11:26) - Trust is a local newspaper’s key competitive advantage (14:37) - Learning digital solutions to help a client best tell their story (17:48) - Storytelling and local knowledge as key differentiators (24:24) - Tell a story about your other key differentiator, your print product and digital brand (31:12) - Using AI on the sales side (35:04) - Partnering to provide digital solutions (38:16) - Selling as a client partner (42:28) - The menu of services   Links: Shannon Kinney: LinkedIn, Twitter/X Dream Local Digital Local Media Association Two training sessions for listeners Description Session 1, passcode: nHf07%kH Session 2, passcode: +?UNby15 Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Larry Ryckman (The Colorado Sun),  Frank Mungeam (Local Media Association), Kelly Ann Scott (Alabama Media Group), Sara Lomax and S. Mitra Kalita (URL Media), Elizabeth Hansen Shapiro (National Trust for Local News), Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News),  Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun).   

Larry Ryckman, editor and co-founder of The Colorado Sun, shares insights into the digital outlet’s journey. Transitioning to a nonprofit model on its fifth anniversary, The Colorado Sun has not only survived but thrived, garnering national attention for its approach to news coverage and its business model. With more individual members than the much-lauded Texas Tribune, The Colorado Sun's strategy for growing reader revenue without a paywall is a testament to its commitment to accessible journalism. Ryckman delves into the founding of The Colorado Sun. He discusses the challenges and learnings from moving away from the page view business to focus on engaging content that resonates with readers, emphasizing the importance of loyalty and community in the digital age. The conversation also covers the Sun's business model, which balances memberships, advertising, and grants, setting a sustainable path forward for nonprofit newsrooms. Ryckman's personal journey from a seasoned journalist to navigating the business side of running a news outlet offers valuable lessons on leadership, innovation, and the relentless pursuit of quality journalism. Episode chapters: (02:44) - Founding The Colorado Sun (08:01) - The successful business model of The Sun (09:53) - “If we’re going to be digital, let’s make it a great experience.” (18:44) - Growing reader revenue without a paywall (24:10) - Learning the business side of journalism (29:29) - Working without a net as an entrepreneur (36:11) - From LLC to B Corp to nonprofit (45:41) - Rapid-fire questions   Links: Larry Ryckman: LinkedIn, Twitter/X The Colorado Sun   Mentioned: Texas Tribune Community Impact Alabama Media Group   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Frank Mungeam (Local Media Association), Kelly Ann Scott (Alabama Media Group), Sara Lomax and S. Mitra Kalita (URL Media), Elizabeth Hansen Shapiro (National Trust for Local News), Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News),  Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun).

Frank Mungeam, chief innovation officer at the Local Media Association, discusses his "Sustaining Philanthropy for Journalism" report released last month. He emphasizes the importance of community engagement and listening as the foundation for developing impactful journalism projects that resonate with local needs. Mungeam outlines a strategic approach to building a sustainable philanthropy model, starting with grassroots support and leveraging impactful journalism to attract funders. Beyond philanthropy, he delves into the broader landscape of innovation and product development within the industry, highlighting the need for local news outlets to adapt to the evolving demands of their audiences. Mungeam envisions a future where a diverse and inclusive local news ecosystem thrives, supported by a blend of philanthropy, community engagement, and innovative content strategies.   Episode chapters: (02:05) - The burning questions facing local news (09:17) - Listening for audience needs and the Jobs to Be Done framework (16:09) - The challenges in local TV news (21:25) - Taking a risk with Next with Kyle Clark in Denver (28:10) - Getting outside your legacy lane and mining your archives (34:56) - Sustaining Philanthropy for Journalism report: Local funders needed (38:59) - How can philanthropy be sustainable? (47:22) - Fundraising as a path to better community service, storytelling and product development (52:04) - Impact is the secret sauce of local journalism (56:21) - Start with listening then build a philanthropy funnel (59:49) - Rapid-fire questions   Correction: In the recommendations segment, Frank recommends Man’s Search for Meaning by Eli Wiesel. The book is by Viktor Frankl.   Links: Frank Mungeamt: LinkedIn, Twitter/X Local Media Association Sustaining Philanthropy for Journalism report   Mentioned: Innovator's Dilemma and Jobs to Be Done by Clayton Christensen Next with Kyle Clark Verify Press Forward How the Mighty Fall by Jim Collins Pathways to Philanthropy report Steve Jobs by Walter Isaacson Recommended Tao Te Ching by Lao-tzu, translated by Stephen Mitchell Desert Solitaire by Edward Abbey Man’s Search for Meaning by Viktor Frankl   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Kelly Ann Scott (Alabama Media Group), Sara Lomax and S. Mitra Kalita (URL Media), Elizabeth Hansen Shapiro (National Trust for Local News), Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News),  Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun). 

As Kelly Ann Scott leaves her position as VP of Content for Alabama Media Group to assume the role of Executive Editor and Senior Vice President at the Houston Chronicle, she shares her insights on digital transformation in local journalism in one of the most fascinating examples of digital transformation. Scott discusses the strategic reorganization of newsrooms into mission-driven teams, the importance of impactful journalism, and the evolution of Alabama Media Group into a digital-first media company. She emphasizes the necessity of product thinking, audience engagement, and the balance between serving current and future audiences. Scott also highlights the significance of empathy and careful decision-making in newsroom leadership, advocating for a focus on solvable problems and innovative solutions.   Episode chapters: (03:01) - Background of transformation at Alabama Media Group (08:19) - Success, Pulitzers, serving multiple audiences and making daily choices (12:24) - Organizing the newsroom to get beyond the daily grind (19:05) - The innovation cycle: sprints, measurement, current vs. new audiences (25:19) - Fans, merchandise and brands (27:10) - Concierge news service (29:23) - Product thinking and saying goodbye to print (32:46) - Transformation for smaller mid-sized news organizations (34:33) - Care and feeding of the team: empathy, listening, not overloading them (39:33) - Rapid fire questions   Links: Kelly Ann Scott: LinkedIn, Twitter/X Alabama Media Group, AL.com, Alabama Education Lab, This is Alabama, People of Alabama, It’s a Southern Thing, SEC Shorts, Reckon News, Just Like Mama Used to Say Houston Chronicle   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com.   Past guests on the Local News Matters podcast include: Sara Lomax and S. Mitra Kalita (URL Media), Elizabeth Hansen Shapiro (National Trust for Local News), Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News),  Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun).   

Dan Grech joins host Tim Regan-Porter again to explore the practical applications of AI in journalism. This episode delves into how AI tools are currently being used in newsrooms to free up time for journalists and better service audiences.   The conversation highlights the potential of AI to influence storytelling and marketing, its impacts on journalism and local news, and the changes it could bring about. Grech and Regan-Porter discuss various practical AI use cases for journalists, including processing police reports, automated translation of weather reports, and creating transcripts of public meetings. They emphasize the importance of "human in the loop" in AI applications and the need for journalists to adapt to new tools and methodologies.   This episode is part of a series exploring the opportunities and challenges AI presents for journalism, offering insights into how AI can be a powerful ally in the mission of truth and storytelling.   Episode chapters: (05:27) - Practical AI use cases for journalists from AP (09:24) - Use Case 1: Processing police reports (13:12) - Lesson: AI can free up time to focus on key tasks (but automation is difficult to maintain) (15:39) - Use Case 2: Automated translation of weather reports (18:39) - Use Case 3: Transcripts of public meetings (23:01) - Use Case 4: Classifying press release emails for assignment (26:13) - The importance of “human in the loop” (27:58) - The importance of working on *how* you work as a journalist (32:02) - Impact, not just efficiency (34:40) - Use cases for existing off-the-shelf tools: writing support (40:22) - Use cases for existing off-the-shelf tools: interview prep (42:43) - ChatGPT tips (45:56) - Data analysis and other miscellaneous uses   Links: Dan Grech: LinkedIn, Twitter BizHack Academy: web, Twitter   Mentioned: Navigating the AI Revolution in Journalism: A Conversation with Dan Grech (LNM Episode 16) ICFJ Local News AI Brainerd Dispatch El Vocero Michigan Radio Scrum ChatGPT Duet AI Copilot DALL-E Midjourney   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com.   Past guests on the Local News Matters podcast include: Sara Lomax and S. Mitra Kalita (URL Media), Elizabeth Hansen Shapiro (National Trust for Local News), Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News),  Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun).   

In this candid discussion, Sara Lomax and S. Mitra Kalita, co-founders of URL Media, delve into the network's mission to support and empower independent media serving Black and Brown communities. Now in its fourth year, URL Media aims to address the gaps and challenges faced by these media entrepreneurs, focusing on enhancing reach, expanding revenue and building long-term sustainability for BIPOC outlets. We delve into the unique relationship that ethnic media have with their audiences. The trust inherent in that relationship is a cornerstone in providing nuanced and community-centric journalism. URL Media was founded in the wake of the racial reckoning of 2020, and we discuss the unfulfilled promises from that time and the systemic barriers that persist in various institutions, including the media. They emphasize the importance of trust over scale in journalism and critique the mainstream media's approach to objectivity, which often creates distance and alienation.   Episode chapters: (02:27) - Founding URL Media to address gaps experienced by media entrepreneurs serving Black and Brown audiences (05:38) - Scale is not the answer to solving democracy’s woes; trust is (09:10) - Addressing the challenges of audience and revenue growth for BIPOC media (18:28) - URL Media’s structure (22:05) - We're not just covering a community. We are the community. (27:09) - How notions of objectivity in mainstream media creates distance and alienation (29:55) - How mainstream newsrooms can work with ethnic newsrooms in non-extractive ways (35:01) - Philanthropy, ethnic media and systematic disenfranchisement   Links: URL  Media: web, LinkedIn, Instagram, Facebook, Twitter/X Sara Lomax: LinkedIn, Twitter/X S. Mitra Kalita: LinkedIn, Twitter/X   Mentioned: WURD Radio  Epicenter-NYC Charter The Philadelphia Inquirer Media Transformation Challenge program  TBN24 The Haitian Times Garry Pierre-Pierre   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Elizabeth Hansen Shapiro (National Trust for Local News), Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News),  Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun). 

In this episode, I sit down with Elizabeth Hansen Shapiro, CEO and co-founder of the National Trust for Local News, to discuss the vital work they're doing in preserving and evolving local news across the country. Elizabeth, with her background as a Harvard Business School-trained academic ("failed academic" in her words, since she's now actively working in the field), brings a unique and insightful perspective to our conversation. I was particularly excited to step back and geek out a little to apply business theory to the challenges and opportunities in local news. We cover a range of topics, from the importance of community weeklies and the criteria used to select titles for investment, to the progress of ongoing initiatives and finding the right balance between local ownership and the efficiencies of larger news chains. We also discuss the relationship between mission and profit in the news industry, and what wild success for local news could look like five years down the line. By incorporating business concepts such as jobs to be done, localism, and Clayton Christensen’s disruptive innovation theory, we offer a fresh lens through which to view the future of local journalism.   Episode chapters: (02:32) - The National Trust’s mission and why legacy news might be worth preserving (07:12) - The importance of community weeklies (11:41) - Evaluating titles for investment (14:38) - How current projects are doing (17:01) - Local involvement/ownership and benefiting from chain-like scale (22:09) - Other lessons learned (23:28) - The mission/profit relationship (28:08) - What does wild success look like in five years? (29:49) - Business theory applied to local news: business models (33:18) - Business theory applied to local news: jobs to be done and localism (37:54) - Business theory applied to local news: Clayton Chrstensen’s disruptive innovation theory (44:21) - Business theory applied to local news: false rigor (47:37) - Rapid-fire questions   Links: National Trust for Local News: web, LinkedIn, Instagram, Medium, Twitter/X Elizabeth Hansen Shapiro: LinkedIn, Twitter/X   Mentioned: Colorado Community Media Maine Trust for Local News CUNY Craig Newmark Graduate School of Journalism’s Executive Education Program in News Innovation and Leadership Tow Center for Digital Journalism at Columbia University Shorenstein Center on Media, Politics, and Public Policy  Membership Puzzle Project’s Guide to Membership Berkman Klein Center for Internet and Society Harvard Business School Democracy Fund  KERA Denton Record-Chronicle Press Forward LNM episode with Sarahbeth Berman of AJP Sue Cross of INN Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson Elizabeth's dissertation Jobs to Be Done Stratechery by Ben Thompson Clayton Christensen’s Disruptive Innovation Subtext Alabama Media Group Golden Transcript (and its examination of its contribution to systemic racism) Superhuman email client   Recommendations: Caleb's Crossing Schmigadoon! Taylor Swift   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Mike Rispoli and Richard Young (via When the People Decide), Sarabeth Berman (American Journalism Project), Rabbi Hillel Goldberg and Shana Goldberg (Intermountain Jewish News),  Lyndsay C. Green (via The Journalism Salute), Rashad Mahmood and Mark Glaser (New Mexico Local News Fund), Christian Vanek and Barbara Hardt (The Mountain-Ear), Dan Grech (BizHack), Zack Richner (Easy Tax Credits), Tracie Powell (Pivot Fund), Dan Oshinsky (Inbox Collective), Linda Shapley (via What Works), Yehong Zhu and Jake Seaton (Zette, Column), Charity Huff (January Spring), Joaquin Alvarado and Dave Perry (Aurora Sentinel), Steve Waldman (Rebuild Local News), Maritza Félix (Conecta Arizona), Michael Bolden (American Press Institute), Jeff Roberts and Corey Hutchins (CFOIC, Colorado College), Eve Pearlman and Erica Anderson (Spaceship Media), Jennifer Brandel (Hearken, Democracy SOS), Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh (Sopris Sun).

We’ve taken a little time off to focus on the Colorado Press Association’s 145th annual convention last month. It was a great event, featuring many of the guests you’ve heard on this podcast. But it’s an all-consuming event, and I’m excited to go back to putting out episodes. For now, I’m dropping a guest episode of When the People Decide, a show about how everyday people are shaping democracy. It’s hosted by Jenna Spinelle, who is also a journalism instructor at Penn State and produced the News Guest podcast for LION Publishers. In this episode, she discusses the relevance of civic information with Mike Rispoli of Free Press, and then delves into how that can be put into practice with Richard Young, founder of CivicLex, a non-profit that is bridging the gap between news and news consumers in Kentucky. I encourage you to follow When the People Decide in your favorite podcast app and visit the website at thepeopledecide.show. Check back next episode for my interview with Elizabeth Hansen Shapiro of the National Trust for Local News. For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Sarabeth Berman, Rabbi Hillel Goldberg and Shana Goldberg, Lyndsay C. Green (The Journalism Salute), Rashad Mahmood and Mark Glaser, Christian Vanek and Barbara Hardt, Dan Grech, Zack Richner, Tracie Powell, Dan Oshinsky, Linda Shapley (What Works), Yehong Zhu and Jake Seaton, Charity Huff, Joaquin Alvarado and Dave Perry, Steve Waldman, Maritza Félix, Michael Bolden, Jeff Roberts and Corey Hutchins, Eve Pearlman and Erica Anderson, Jennifer Brandel, Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh.

Sarabeth Berman, CEO of the American Journalism Project, discusses the organization's approach to helping nonprofit news organizations build strong, sustainable businesses. She shares insights from her unique vantage point, having come from outside the world of journalism. The conversation also delves into AJP's collaboration with OpenAI, examining the evolving role of AI technologies in shaping the future of news.   Episode chapters: (02:46) - The mission of the American Journalism Project (06:48) - Coming from outside of journalism with a sense of what’s possible (16:52) - Why local news matters to communities (23:34) - AJP’s partnership with OpenAI and AI’s implications for journalism (34:01) - AJP’s programs for newsrooms (41:56) - Philanthropy and building strong business teams and practices (47:13) - Supporting ethnic media and collaborating across the ecosystem (55:21) - Diversifying newsroom revenue (58:08) - Rapid-fire questions   Links:   American Journalism Project: web, Facebook, Instagram, Medium, Twitter/X Sarabeth Berman: LinkedIn, Twitter/X   Mentioned: Mississippi Today VTDigger Capital B Signal Ohio Houston Landing Indiana Local News Initiative Press Forward Houston Endowment Enlace Latino NC Outlier Media     Recommendations: New York Times audio app Smartless podcast Local news newsletters   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   Past guests on the Local News Matters podcast include: Rabbi Hillel Goldberg and Shana Goldberg, Lyndsay C. Green (The Journalism Salute), Rashad Mahmood and Mark Glaser, Christian Vanek and Barbara Hardt, Dan Grech, Zack Richner, Tracie Powell, Dan Oshinsky, Linda Shapley (What Works), Yehong Zhu and Jake Seaton, Charity Huff, Joaquin Alvarado and Dave Perry, Steve Waldman, Maritza Félix, Michael Bolden, Jeff Roberts and Corey Hutchins, Eve Pearlman and Erica Anderson, Jennifer Brandel, Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh. For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com.

Rabbi Hillel Goldberg and Shana Goldberg reflect on the legacy of the Intermountain Jewish News (IJN) as it marks its 110th year. They delve into IJN's dedication to unbiased journalism, its profound impact on the Jewish community, and the evolving landscape of news. IJN's journey underscores the value of balanced journalism, the significance of community engagement, and the importance of adaptability in the ever-changing media landscape.   Episode chapters: (01:58) - The importance of the Intermountain Jewish News to its community (06:49) - IJN’s footprint and approach to news (12:17) - The 110th Anniversary Edition (15:39) - The importance of national news for local audiences (21:46) - Changes to the business of news at IJN and the Jewish press more broadly (31:57) - Words of wisdom   Links Intermountain Jewish News: web, Facebook Rabbi Hillel Goldberg: about Shana Goldberg: LinkedIn Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Lyndsay C. Green (The Journalism Salute), Rashad Mahmood and Mark Glaser, Christian Vanek and Barbara Hardt, Dan Grech, Zack Richner, Tracie Powell, Dan Oshinsky, Linda Shapley (What Works), Yehong Zhu and Jake Seaton, Charity Huff, Joaquin Alvarado and Dave Perry, Steve Waldman, Maritza Félix, Michael Bolden, Jeff Roberts and Corey Hutchins, Eve Pearlman and Erica Anderson, Jennifer Brandel, Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh.   

I’m excited to share an episode of The Journalism Salute podcast from Mark Simon. Mark describes the podcast as a “journalism appreciation” podcast. His interviews with a diverse cast of working journalists are nice compliments to the interviews Local News Matters does on the newsrooms and support systems that enable that work. In this episode, Mark talks to Lyndsay C. Green. Lyndsay is a dining and restaurant critic for the Detroit Free Press. This past year she was a finalist for the Pulitzer Prize for criticism for a body of work described thusly by her employer:  “Eye-opening, thought-provoking and mouthwatering, Lyndsay’s work brings fresh perspective and uncommon courage to readers hungry for brave dining criticism. She taps into Detroit’s culturally expansive and unpretentious spirit as she reviews area eateries.”  Lyndsay talked about her path from beauty writer to food critic, how she spoke a personal passion project into existence, a column she wrote about how Black women can go unseen in fine dining, the process by which she does restaurant reviews and other extensive coverage of her beat, and how both eating food and growing food inspire her.  Read Lyndsay’s work here: https://www.pulitzer.org/finalists/lyndsay-c-green-detroit-free-press    I encourage you to follow The Journalism Salute in your favorite podcast app, visit their website at thejournalismsolute.org and follow them on Twitter/X @journalismpod.   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Rashad Mahmood and Mark Glaser, Christian Vanek and Barbara Hardt, Dan Grech, Zack Richner, Tracie Powell, Dan Oshinsky, Linda Shapley, Yehong Zhu and Jake Seaton, Charity Huff, Joaquin Alvarado and Dave Perry, Steve Waldman, Maritza Félix, Michael Bolden, Jeff Roberts and Corey Hutchins, Eve Pearlman and Erica Anderson, Jennifer Brandel, Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh.

New Mexico is one of a number of state-level bright spots in local news, thanks in large part to the efforts of our guests. Rashad Mahmood and Mark Glaser shed light on the New Mexico Local News Fund's initiatives to bridge gaps in local journalism. From fostering young talent to securing state funding, they explore the Fund's impact on communities and the future of news in New Mexico.   Episode chapters: (02:07) - How the New Mexico Local News Fund Started (07:15) - The Local News Fund’s mission and programs (14:43) - State funding of the Fund (21:07) - Supporting young journalists, especially journalists of color and those in rural areas (26:04) - Funding as a crucial component of diversifying newsrooms (29:30) - Class diversity in newsrooms (31:53) - Impacts on newsrooms and communities (41:10) - Accelerators and building sustainability with programs  (46:45) - Collaborating with non-journalists (50:22) - Rapid-fire questions   Links New Mexico Local News Fund: web, Twitter/X, Facebook Rashad Mahmood: LinkedIn, Twitter/X Mark Glaser: LinkedIn, Twitter/X Wind Power Media   Mentioned: Sarah Gustavus Democracy Fund Thornburg Foundation KUNM MediaShift Report for America Journalism department at the University of New Mexico Knight Foundation Center for Collaborative Journalism Solutions Journalism Network Reyes Mata III Generation Justice Searchlight New Mexico Empowerment Congress Colorado News Collaborative (COLab) The Lenfest Institute Downtown Albuquerque News New Mexico In Depth Source NM NM Political Report Santa Fe Reporter American Ghost: A Family's Haunted Past in the Desert Southwest Platonic Inasmuch Foundation McCune Charitable Foundation Con Alma Health Foundation Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Christian Vanek and Barbara Hardt, Dan Grech, Zack Richner, Tracie Powell, Dan Oshinsky, Linda Shapley, Yehong Zhu and Jake Seaton, Charity Huff, Joaquin Alvarado and Dave Perry, Steve Waldman, Maritza Félix, Michael Bolden, Jeff Roberts and Corey Hutchins, Eve Pearlman and Erica Anderson, Jennifer Brandel, Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh.

The Mountain-Ear, nestled in Nederland, Colorado, has long been a cherished source of community journalism. With a tech entrepreneur's recent investment aimed at preserving the paper's legacy and supporting its evolution, both he and editor/publisher (and former owner) Barbara Hardt join us to discuss their journeys. Barbara discusses her multifaceted role, the challenges and rewards of "professional juggling," and the paper's innovative ventures, from podcasting to community partnerships. It's a glimpse into the enduring value of local news and the individuals dedicated to its future.   Episode chapters: (02:10) - Why a tech entrepreneur bought this print newspaper (06:30) - Barbara Hardt’s background at the paper and plans for the future (09:33) - About Nederland, Colorado and the Mountain-Ear (15:17) - On being a “professional juggler” (18:32) - Producing a local news podcast (21:46) - Managing interns with a small team (23:43) - Partnering with local organizations (30:03) - Advice for small publishers looking to engage the community beyond print (33:47) - Accountability reporting at a small community paper   Links Mountain-Ear: web, Facebook, Instagram The Mountain-Ear Podcast: web, Apple Podcasts, Spotify Barbara Hardt: LinkedIn Christian Vanek: LinkedIn   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com. Past guests on the Local News Matters podcast include: Dan Grech, Zack Richner, Tracie Powell, Dan Oshinsky, Linda Shapley, Yehong Zhu and Jake Seaton, Charity Huff, Joaquin Alvarado and Dave Perry, Steve Waldman, Maritza Félix, Michael Bolden, Jeff Roberts and Corey Hutchins, Eve Pearlman and Erica Anderson, Jennifer Brandel, Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh. 

In this episode, we explore the intersection of artificial intelligence and journalism with Dan Grech, a Pulitzer-winning former journalist and news director who has transitioned into the world of marketing and AI. Grech shares his unique perspective on the potential of AI to transform storytelling, marketing, and more, while also discussing the emotional, personal, and ethical implications of his transition from journalism to business. The conversation delves into the potential impacts of AI on journalism and local news, the unique value that human intelligence provides, and the transformative potential of AI.   Episode chapters: (03:57) - Dan’s journey from journalism to business and AI (13:31) - The destructive way journalists talk about business roles (18:28) - The epochal change presented by generative AI (31:03) - AI’s impact on the 5 pillars of journalism (35:09) - AI’s implications for intellectual property and curation (41:18) - AI’s implications for the business models of journalism (46:10) - Using AI in newsrooms   Links Dan Grech: LinkedIn, Twitter BizHack Academy: web, Twitter   BizHack’s “AI for Marketing and Sales” course WLRN Center for Collaborative Journalism “Schweddy Balls” SNL skit ChatGPT Stable Diffusion Midjourney Planet Money makes an episode using AI   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   For show notes, transcripts, newsletter sign-up and past guests on the Local News Matters podcast, please visit localnewsmatterspodcast.com or lnmpod.com.   Past guests on the Local News Matters podcast include: Zack Richner, Tracie Powell, Dan Oshinsky, Linda Shapley, Yehong Zhu and Jake Seaton, Charity Huff, Joaquin Alvarado and Dave Perry, Steve Waldman, Maritza Félix, Michael Bolden, Jeff Roberts and Corey Hutchins, Eve Pearlman and Erica Anderson, Jennifer Brandel, Corey Hutchins with Bay Edwards, Todd Chamberlain and Raleigh Burleigh.   

Zack Richner, founder of Easy Tax Credits and third-generation community newspaper owner, demystifies the Employee Retention Tax Credit (ERTC) and its potential benefits for news organizations. Zack explains how his company assists businesses, including newspapers, in applying for the ERTC, and how this process can generate substantial referral revenue. The discussion delves into the specifics of the tax credit, the application timeframe, and the overall benefits for newsrooms.    Episode chapters: (02:03) - ERTC program for newsrooms and Zack’s newspaper background (04:56) - How ERTC works (09:24) - Newsroom success in generating revenue by helping local businesses (12:46) - How newsrooms are promoting program, what types of communities have seen success, and timeframes (16:43) - How to sign up   Links: Zachary (Zack) Richner: LinkedIn Easy Tax Credits:  web (use code COPRESS)   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter   Bio: Zachary Richner is the Founder and Managing Partner of Arrandale Ventures, a mission-driven, strategic venture capital firm that is creating a truly innovative and sustainable business model for local media companies. Now more than ever, it is critical for the health of our democracy to have an independent and vibrant free press. Zack has successfully invested in startups through his family’s three-generation media firm, Richner Communications, Inc. (RCI), which is one of the largest local content providers in New York State. By leveraging RCI’s core competencies—trusted community relationships with consumers and businesses—he has generated outsize returns on these investments through a uniquely accretive performance equity model. Zack further honed his venture investing skills at Fifth Wall Ventures, where he not only evaluated early-stage companies but also developed strategy for new funds. Zack has been repeatedly recognized at the national and local levels for his leadership growing and scaling nascent organizations in innovative ways. He has spent extensive time in high-profile public sector roles, including serving in the White House Office of the Chief of Staff, working as director of the $1 billion NY Rising Community Reconstruction Program and managing the largest state budget in campaign history as Ohio Budget Director for the Obama 2012 campaign. A graduate of Harvard College, Zack received an MBA from Northwestern University - Kellogg School of Management and an MS Design Innovation from Northwestern University - McCormick School of Engineering. He is a NEXUS Global delegate and serves on the Kellogg Admissions Leadership Council.  

Tracie Powell, the engaging and provocative founder and CEO of the Pivot Fund, shares her unique perspective on the intersection of journalism, philanthropy, and racial equity. Drawing from her rich experiences spanning j-school, advertising and circulation, reporting, law school, and her current role in philanthropy, Tracie provides a nuanced view of the media landscape. She delves into the mission of the Pivot Fund, emphasizing its commitment to centering BIPOC communities and the importance of participatory grantmaking. Tracie underscores the need for comprehensive, wraparound services for newsrooms, highlighting the importance of holistic support that extends beyond mere financial aid. A significant part of the discussion is dedicated to addressing both the race and often overlooked class problems in journalism. Tracie provides actionable insights on how white-led newsrooms can foster inclusivity and better represent the communities they serve. This conversation is a deep exploration of the challenges and opportunities in today's media landscape, offering valuable insights for anyone interested in the future of journalism and the role of philanthropy in shaping it.   Episode chapters: (02:31) - What is the Pivot Fund and how is it distinctive? (05:04) - Centering BIPOC communities (vs. BIPOC founders), participatory grantmaking (13:47) - Tracie’s journey through J-school, advertising & circulation, reporting, law school & philanthropy (21:48) - Wraparound services for newsrooms (25:36) - Journalism’s class problem (32:20) - What white-led newsrooms should do to include people of color (42:16) - Rapid-fire questions   Links Tracie Powell: LinkedIn, Twitter Pivot Fund:  web, LinkedIn, Twitter, YouTube The Pivot Fund Pod: Apple, Spotify   Recommendations Prison Town podcast Kansas City Defender Black Joy The hyperlocal newsrooms in your community   Mentioned: Shorenstein Center on Media, Politics and Public Policy JSK Journalism Fellowships at Stanford University LION Publishers Racial Equity in Journalism (REJ) Fund at Borealis Philanthropy Public Square Initiative at Democracy Fund Columbia Journalism Review Poynter Georgetown Law Center Henry W. Grady College of Journalism and Mass Communication El Tîmpano Local Media Association interview Pasa la Voz Black America Web Local Media Association Media Impact Funders American Journalism Project Nieman Lab Atlanta Daily World Indians in Cummings GA Wendy Thomas and Amethyst Davis interview MLK 50 Documented New York Enlace Latino Sahan Journal Axios Atlanta Decaturish ATLSCOOP butter.atl Reynolds Journalism Institute   Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter Bio Tracie Powell is a leader in philanthropic efforts to increase racial equity and diversity in news media. She is the founder of The Pivot Fund, which seeks to support independent BIPOC community news.     Powell was a Fall 2021 Shorenstein Center Research Fellow at Harvard Kennedy School, where she researched mechanisms for funding and capacity building for media outlets run by and for BIPOC (Black, Indigenous, other people of color, and traditionally marginalized) communities. Powell is the immediate past board chair of LION Publishers, a professional journalism association for independent news publishers where she had served on the board since 2017.   Prior to her work with The Pivot Fund and Harvard, Powell was founding fund manager of the Racial Equity in Journalism (REJ) Fund at Borealis Philanthropy. Powell is also the founder of AllDigitocracy.org, which focuses on the media and its impact on diverse communities. She was a senior fellow with the Democracy Fund, where she worked on the Public Square Initiative that seeks to support informed dialogue through nonprofit journalism investments. Powell was a 2016 JSK (Knight) Fellow at Stanford University and has written regularly for the Columbia Journalism Review and Poynter Online. Her work has been highlighted by countless journalism and academic institutions, including Harvard’s Nieman Journalism Lab. She is a graduate of Georgetown University Law Center and The University of Georgia’s Henry W. Grady College of Journalism and Mass Communication.  

Dan Oshinsky, founder of Inbox Collective, is one of the foremost experts on building, growing and monetizing newsletters. Oshinsky discusses how email newsletters remain a powerful tool for local newsrooms to build an audience and generate revenue, best practices for creating successful newsletters, and the benefits of AI-powered tools for writers. Oshinsky provides examples of successful newsletters and offers advice on how local newsrooms can grow their audience and provide value to paying subscribers.  Episode chapters: (02:11) - Why should people care about newsletters in 2023?  (07:48) - Accidentally becoming an email power user and newsletter expert (12:40) - Translating lessons from large national brands to smaller local publications (14:55) - Local newsroom success stories (19:56) - Building relationships via different types of newsletters (24:38) - What is the jobs-to-be-done for your newsletter? (28:17) - Optimizing your newsletters (33:13) - Pricing newsletter ads (37:54) - Paid and subscriber-only newsletters (43:37) - AI in the newsletter space (48:12) - Rapid-fire questions   Links Dan Oshinsky: web, LinkedIn, Twitter  Inbox Collective: web, LinkedIn, Twitter Not a Newsletter   Mentioned: The Information Buzzfeed The New Yorker Tools for Reporters New York Times Politico Playbook theSkimm Quartz Searchlight New Mexico NewsMatch WBUR Boulder Reporting Lab Colorado Sun Punchbowl News Clayton Christensen’s Jobs to Be Done framework Jax Today Rough Draft Atlanta Naptown Scoop The Post and Courier Puck Summari   Recommendations The Town podcast Amusing Ourselves to Death Growth Croissant newsletter Local News Matters: web, Twitter, Facebook, LinkedIn Colorado Press Association: web, Twitter, Facebook Tim Regan-Porter: bio, Twitter