The WP Minute+

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros and The WP Weekly’s Davinder Singh Kainth discuss the challenges and opportunities in plugin development, the importance of sponsorships, and insights from the annual WP Awards. They also explore the dynamics of plugin marketing, the significance of community engagement, and the future of WordPress, particularly in relation to AI advancements. Takeaways:Davinder encouraged Matt to start the first iteration of The WP Minute.Rebranding can be essential for clarity and marketability.Sponsorships are vital for sustaining WordPress projects.Marketing is crucial for plugin developers, not just development.AI is influencing plugin development positively.The WP Awards have evolved to ensure fair voting.Categories in awards can be contentious and require careful management.Community engagement is key to successful nominations.Transparency in voting is crucial for integrity.WordCamp events continue to grow internationally, even as they shrink in the US.We’ll see more AI integrations in WordPress.Important Links:The WP WeeklyThe WP Awards 2025Plugins DailyConnect with Davinder: LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros and Remkus de Vries discuss the WordPress ecosystem, including the recent State of the Word address, the roadmap to better site performance, AI integrations, and the challenges faced by their respective businesses. They also examine community engagement, the secrets behind their WordPress-related courses, and the need for collaboration. Remkus shares insights into his business, Scanfully, and the evolution of his courses, which aim to enhance WordPress performance and understanding. The discussion also explores the role education plays in building a healthy community. Takeaways:AI is becoming an integral part of WordPress development.Performance improvements in WordPress have been significant over recent versions.The integration of AI in WordPress needs careful consideration and guardrails.Scanfully is evolving to address content health and performance monitoring.Courses are being developed to fill gaps in WordPress education.Community engagement is crucial for the growth of WordPress.There is a need for a better understanding of the WordPress ecosystem among newcomers.Collaboration within the WordPress community can lead to better outcomes.Content creators should prioritize value over views in their work.Important Links:ScanfullyWithin WordPressConnect with Remkus: LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack interviews Steve Burge, founder of Ramble Ventures. Steve shares his journey in open source and looks at the evolution of WordPress. They also explore the challenges and opportunities in the publishing space within WordPress, the integration of AI in development and customer support, and the future direction of PublishPress as a brand. The discussion highlights the significance of collaboration tools and the ongoing development of WordPress features, particularly in relation to the Gutenberg editor.  ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Eric Karkovack chats with Ian Svoboda, a senior software engineer and web developer specializing in WordPress. Ian shares his journey from being a novice in coding to a proficient developer. He discusses the evolution of WordPress development, the importance of learning from mistakes, and the role of AI in enhancing productivity. He also explores innovative business models for freelancers, emphasizing the value of providing business solutions over hourly billing. Ian also shares his aspirations for the future and his commitment to delivering quality work. Takeaways:Ian started his career in web development with no coding experience.He learned coding to understand the products he was selling.Ian aims to create a theme development course that reflects real-world scenarios.Sharing knowledge and experiences helps others avoid common mistakes.AI can assist in development but requires a solid understanding of the subject.Freelancers can benefit from subscription models over hourly billing.Providing business value is more important than tracking hours worked.A smaller, focused client list allows for better service and attention.Ian emphasizes the importance of client communication and expectations.Continuous learning and adaptation are key in the tech industry.Important Links:Ian Svoboda’s WebsiteLearn WP Theme DevConnect with Ian: LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack is joined by Steve Deckert from WooCommerce about the new integration with Reddit. They discuss the importance of social media for merchants, the benefits of advertising on Reddit, and the ease of setting up the integration. Steve touts the value of reaching new customers through Reddit and AI’s potential to spur growth in advertising. The conversation also touches on future developments and the importance of user feedback in shaping the product. Takeaways:Social media platforms are crucial for discovery and purchasing.Reddit users are often not on other platforms.The WooCommerce Reddit integration is the result of a partnership between the platforms.Advertising on Reddit can reach new customer pools.Reddit is a trusted source for product recommendations.AI can optimize ad campaigns effectively.User feedback is essential for future improvements.WooCommerce has multiple advertising partnerships to explore.Important Links:Reddit for WooCommerceReddit for WooCommerce: Bringing high-intent shoppers to your storeConnect with Steve: LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt is joined by Miriam Schwab, Head of WordPress at Elementor. They discuss the recent State of the Word event, the impact of AI on WordPress and web development, and the emerging trend of vibe coding. They also explore the opportunities and challenges presented by AI, the importance of accessibility in web design, and the future of Elementor’s products. Miriam emphasizes the importance of innovation and adaptability in the rapidly evolving tech landscape. Takeaways:The State of the Word event inspired discussions about the future of WordPress.AI presents both opportunities and challenges for the web development community.Elementor is committed to integrating AI into its products for enhanced user experience.Vibe coding democratizes web development, allowing non-developers to create applications.Accessibility is a key focus for Elementor’s tools and products.Guardrails are essential for ensuring safe AI interactions in web development.The future of AI in WordPress is promising, with potential for significant advancements.Community feedback is crucial for improving AI tools and products.Important Links:Visit Elementor’s WebsiteConnect with Miriam: LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros hosts a panel discussion of WordPress predictions for 2026. Panelists Raquel Manriquez, Kurt Von Ahnen, and Eric Karkovack cover topics such as the restructuring of WordCamps, the rise of plugin suites, the impact of AI in hosting, and the future of community events. They also examine the implications of ongoing legal battles and share rapid-fire predictions, highlighting the evolving landscape of WordPress and its community. Takeaways:A restructuring of WordCamps might take hold in 2026.The community is seeing a push for more alternative WordPress events.AI will play a significant role in differentiating hosting companies.The rise of plugin suites may lead to agency dynamics changing.Legal battles may impact the direction of WordPress and its branding.The importance of community and user experience in WordPress is emphasized.AI could lead to a major shift in how users interact with WordPress.The panel expresses mixed feelings about the future of Facebook and OpenAI.The need for a cohesive community approach to WordPress is highlighted.Important Links:Connect with our panelists on LinkedIn:Matt | Raquel | Kurt | EricThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack speaks with freelance web designer Cami McNamara. Cami discusses her journey into web design, the importance of client relationships, and how to adapt to changes in the industry. She also shares insights from her newsletter, Web Designer Habits, and discusses effective business practices, self-care routines, and the significance of communication with clients. Cami emphasizes the value of personal connections in freelancing and offers practical tips for managing a web design business. Takeaways:Cami aims to be a hero for her clients.Her journey into web design began with a desire to create a website for sharing pictures of her child.She has maintained a strong client base even during downturns.Cami offers care plan services and manages over 200 websites.Fostering personal relationships with clients is key to retaining them.AI tools have positively impacted Cami’s business operations.Cami emphasizes the importance of small habits for productivity.Annual payment plans make bookkeeping more efficient for freelancers.Self-care practices like daily walks help manage stress.Offering free strategy sessions can lead to new projects.Important Links:WebCamiWeb Designer HabitsConnect with Cami: Bluesky | LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack welcomes Brad Williams, co-founder of Web Dev Studios. Brad details his journey in the WordPress community, the evolution of web development, and the impact of AI on agency life. They discuss the importance of adapting to new technologies, the development of plugins like Theme Switcher Pro, and how agencies can leverage AI tools to enhance efficiency and client satisfaction. Brad shares insights on navigating client expectations and the future of AI in web development, emphasizing the need for agencies to stay ahead of the curve and continuously innovate. Takeaways:Brad Williams reflects on nearly 18 years of running Web Dev Studios.Theme Switcher Pro allows for multiple themes on a single WordPress site.AI tools are essential for improving efficiency in web development.Clients are increasingly interested in AI capabilities for their websites.Accessibility automation through AI can enhance website compliance.The evolution of WordPress has transformed how agencies operate.Understanding client pain points is crucial for agency success.AI should be viewed as a helper, not a replacement for developers.Continuous learning and adaptation are key in the tech industry.Important Links:Web Dev StudiosTheme Switcher ProConnect with Brad Williams:Bluesky | LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack speaks with Rodolfo Melogli, the founder of Business Bloomer and organizer of the Checkout Summit. Rodolfo discussed the need for in-person WooCommerce conferences and shared his successful blogging journey. He also shared insights on the evolution of WooCommerce, its competition, and the vision behind the Checkout Summit. He emphasized the significance of networking and personal connections in the e-commerce space. Takeaways:Rodolfo’s journey into WooCommerce began unexpectedly after a career shift.Business Bloomer has been a vital resource for WooCommerce customization.Rodolfo has been advocating for in-person WooCommerce conferences for years.The Checkout Summit aims to foster real-life connections among WooCommerce enthusiasts.The event will focus on a small, intimate setting to encourage networking.Rodolfo believes in the flexibility and potential of WooCommerce compared to competitors.Rodolfo aims to create a relaxed atmosphere for speakers and attendees alike.The event is scheduled to take place on April 23-24, 2026, in Palermo, Sicily.Important Links:Checkout SummitBusiness BloomerConnect with Rodolfo Melogli:LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric is joined by Devin Walker, the new head of Jetpack. They discuss his transition from GiveWP to Jetpack, the acquisition process by Liquid Web, and his vision for Jetpack’s future. Devin shares insights on the challenges faced at Liquid Web, the importance of user experience, and the need for community engagement. He emphasizes the potential of AI in enhancing Jetpack’s onboarding process and the importance of gathering user feedback to drive product improvements. Takeaways:Devin Walker transitioned from GiveWP to Jetpack, bringing valuable experience with him.GiveWP’s acquisition by Liquid Web was thorough and focused on team welfare.Jetpack aims to redefine its value proposition in the WordPress ecosystem.User experience and onboarding are critical for Jetpack’s success.Community engagement will be a priority for Devin at Jetpack.AI integration is seen as a game changer for user onboarding.Devin plans to reach out to users to learn their needs.The future of Jetpack includes enhancing its product offerings and user experience.Devin aims to build a 10x product for Jetpack.Transparency in user feedback and product updates is essential.Important Links:JetpackDevin Walker’s Website | A New Chapter: Joining Automattic to Lead JetpackConnect with Devin: LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack chats with Danny van Kooten, creator of popular WordPress plugins Mailchimp for WordPress (MC4WP) and Koko Analytics. Danny shares his unique journey into plugin development, which began during a hospital stay for appendicitis. He discusses the evolution of Koko Analytics, its focus on simplicity and user experience, and the strategic decision to build on the WordPress platform. They also examine the challenges of competing with Google, the importance of user feedback in product development, and why AI may not be a fit for every plugin. Takeaways:Danny’s journey into plugin development began during a hospital stay.Koko Analytics was created to simplify analytics for WordPress users.Koko Analytics aims to provide essential data without complexity.User feedback drives most of Koko’s development decisions.Danny prefers direct communication with users over AI interactions.Future updates will include advanced tracking features.Privacy-friendly analytics is a priority for Koko Analytics.Important Links:Danny van Kooten’s websiteKoko AnalyticsMailchimp for WordPress (MC4WP)The WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros chats with Roger Williams, Partnerships and Community Manager at Kinsta. They discuss the importance of hosting education for WordPress users and the nuances of service-level agreements (SLAs) in hosting. They also examine the significance of building strong client relationships through transparent hosting choices and the evolving role of AI in web development and SEO. The conversation also touches on Kinsta’s recent updates and the future of hosting and AI tools. Takeaways:Hosting education is crucial for WordPress users.SLAs are important to understand when choosing a host.AI tools enhance productivity but do not replace fundamental skills.The hosting environment is foundational to website performance.Transparency in hosting costs fosters better client relationships.Events like CloudFest provide valuable networking opportunities.Kinsta focuses on support and education for its users.The move to bandwidth-based pricing can alleviate frustrations with bot traffic.AI is reshaping how we approach web development and SEO.Important Links:KinstaConnect with Roger Williams on LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros interviews Zach Stepek, Director of Partner Programs at BigScoots. They discuss the importance of transparency in agency partnerships, the definition of true partnership in hosting, and the ideal customer for BigScoots. They explore the infrastructure capabilities of BigScoots, the transition to enterprise-level hosting, and the associated costs of hosting e-commerce websites. The conversation also touches on the value of open-source solutions and the sales process for enterprises.Editor’s note: BigScoots is a Foundation+ sponsor of The WP MinuteTakeaways:Transparency with customers is crucial for agency partnerships.BigScoots offers a true partnership program, not just vendor services.The company has a high net promoter score, indicating excellent customer satisfaction.BigScoots can deploy custom hardware solutions for clients.Growth in agency business often requires taking risks.Hosting costs can vary significantly based on business needs.Open source solutions provide more control and ownership for businesses.The enterprise sales process is complex and requires strategic navigation.BigScoots is actively participating in various industry events to connect with partners.Important Links:BigScootsThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Matt Medeiros welcomes Brian Coords back to discuss his experiences at Automattic and WooCommerce. They explore the current state of WordPress, the importance of cohesion within the platform, and the role of community feedback in shaping its future. Brian shares insights on the challenges and opportunities presented by AI in e-commerce, the introduction of the MCP (Model Context Protocol), and the marketing strategies being employed to position WooCommerce against competitors like Shopify. The conversation also emphasizes the importance of collaboration between teams and the significance of community contributions in driving innovation within WooCommerce.Takeaways:Brian says working at Automattic is impactful and collaborative.Cohesion in WordPress is essential for its future.AI is becoming a necessary tool in e-commerce.MCP offers a new way to interact with WooCommerce.Natural language processing can simplify e-commerce tasks.WooCommerce is focusing on extensibility and customization.Gutenberg improvements are crucial for WooCommerce’s ease of use.Community contributions enhance WooCommerce’s functionality.Engaging with the community helps identify pain points.Important Links:Brian Coords’ websiteWooCommerce Developer BlogConnect with Brian: LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros and Kestrel General Manager Ian Misner discuss the challenges and opportunities in the WordPress and WooCommerce space. They focus on the importance of video marketing, the evolution of Kestrel, and the dynamics of agency relationships. They also examine the impact of acquisitions on product development, the intricacies of professional services, and the future of WooCommerce in a changing market environment. In addition, they explore the challenges WooCommerce faces in gaining visibility and market share, the opportunities for growth, and the impact of AI on e-commerce and plugin development. The discussion emphasizes the significance of user experience, the necessity for improved educational content, and the evolving role of AI in shaping the future of online sales.Takeaways:Video marketing is crucial for building trust and outreach.Many founders struggle with authentic video presentations.Kestrel has evolved by acquiring WooCommerce extensions.The market has become more competitive with the rise of Shopify.Agencies are key partners for plugin companies.Providing value to agencies can lead to word-of-mouth referrals.CheckoutWC has become a flagship product for Kestrel.The WooCommerce marketplace is a vital sales channel.Navigating professional services can distract from core business goals.Market dynamics are shifting, impacting WordPress and WooCommerce growth. Shopify has a significant impact on the e-commerce landscape.WooCommerce is more complex than competitors but offers unique advantages.The entry-level market favors WooCommerce due to its low cost.WooCommerce excels in custom solutions for businesses with specific needs.AI is changing the way e-commerce operates, but it’s not a threat to all plugins.The visibility of WooCommerce in the market needs improvement.Better educational content is essential for new users of WooCommerce.AI can enhance user experience but may not replace the need for browsing.The future of e-commerce will involve a blend of AI and traditional shopping experiences.User experience remains a critical factor in e-commerce success.Important LinksKestrelThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros and Pathfinder SEO’s Lindsay Halsey discuss the evolving landscape of SEO. They explore the importance of human connection in content creation, the challenges of attribution in SEO, and the emerging concept of Answer Engine Optimization. Lindsay emphasizes that while AI is reshaping search, genuine content and human expertise remain crucial for success. They also ponder the future of fractional work in the SEO industry and the ongoing debate between an open vs. closed web.Takeaways:Creating genuine content is key to SEO success.AI is reshaping the landscape of search and SEO.Human connection is more important than ever in content creation.Answer Engine Optimization is a valuable strategy for SEO.Attribution in SEO is becoming increasingly complex.AI can be a tool for enhancing SEO, not a replacement.The best customers for SEO services are often local businesses.Fractional work is becoming more accepted in the SEO industry.Investing in a website remains crucial for brand identity.Showcasing the human element in content can improve engagement.Important Links:Pathfinder SEOThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros interviews Justin Nealey, Principal Product Manager at GoDaddy. They discuss the recently launched Airo Site Builder™ and the challenges of developing products on the WordPress platform. They explore the role of AI in enhancing user experience, the importance of user feedback, and the future of WordPress in relation to AI technology. Justin shares insights on product management, the integration of AI, and the ongoing efforts to improve the Airo product line.Takeaways:Justin describes his role as a Product Manager as having responsibility without power.Developing products on WordPress presents unique challenges due to its open-source nature.AI is seen as a tool to help users navigate WordPress more easily.User feedback is crucial for improving the Airo Site Builder.GoDaddy uses AI to enhance user experience and streamline processes.The integration of AI in WordPress is still evolving and presents growth opportunities.Justin emphasizes the importance of contributing back to the WordPress community.The Airo product line is designed to optimize user tasks with AI assistance.GoDaddy is focused on creating a unified system for its various AI tools.The future of WordPress may involve deeper integration with AI technologies.Important Links:GoDaddy BlogExploring GoDaddy’s Airo™ Site DesignerThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Matt Medeiros and Kamil Rextin discuss the evolution of Kamil’s agency, 42 Agency, and its focus on demand generation and revenue operations. They explore the challenges and opportunities in the digital marketing landscape, particularly in relation to AI integration and client relationships. Kamil shares insights on the importance of website development as a marketing tool, the dynamics of agency-client interactions, and the future of AI in enhancing business operations. The discussion also touches on the tools and technologies that Kamil’s agency employs to streamline processes and improve efficiency.Takeaways:Kamil’s agency focuses on demand generation and revenue operations.Websites are now considered table stakes in digital marketing.AI can enhance efficiency but cannot replace human intuition.Client relationships are crucial for agency success.Agencies need to adapt to the evolving digital landscape.AI tools can streamline operations and improve productivity.Kamil emphasizes the importance of positioning and messaging.The agency market is competitive but offers opportunities for smaller players.AI integration is still in its early stages for many clients.Kamil believes in the potential of AI to open new business avenues.Important Links:42 AgencyConnect with Kamil on XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Phil Thompson from Pressable discusses the importance of human connection in customer support, the challenges of handling plugin issues, and the dynamics of agency partnerships. He emphasizes the need for empathy in support roles and how Pressable prioritizes customer feedback in their development process. The discussion also touches on the potential impact of AI on WordPress and customer support, highlighting both the opportunities and challenges it presents.Takeaways:Phil emphasizes the importance of empathy in customer support.Pressable’s approach includes a “surprise and delight” program for customers.The company prioritizes hiring empathetic individuals for their support team.Phil shares insights on navigating plugin-related customer issues.Pressable actively incorporates customer feedback into its product development.AI presents both opportunities and challenges for WordPress support.Clear communication with customers about plugin issues is crucial.Phil discusses the dynamics of agency partnerships and referrals.Pressable aims to provide a seamless customer experience without tiered support.Important Links:PressableThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★