The WP Minute+

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack welcomes Brad Williams, co-founder of Web Dev Studios. Brad details his journey in the WordPress community, the evolution of web development, and the impact of AI on agency life. They discuss the importance of adapting to new technologies, the development of plugins like Theme Switcher Pro, and how agencies can leverage AI tools to enhance efficiency and client satisfaction. Brad shares insights on navigating client expectations and the future of AI in web development, emphasizing the need for agencies to stay ahead of the curve and continuously innovate. Takeaways:Brad Williams reflects on nearly 18 years of running Web Dev Studios.Theme Switcher Pro allows for multiple themes on a single WordPress site.AI tools are essential for improving efficiency in web development.Clients are increasingly interested in AI capabilities for their websites.Accessibility automation through AI can enhance website compliance.The evolution of WordPress has transformed how agencies operate.Understanding client pain points is crucial for agency success.AI should be viewed as a helper, not a replacement for developers.Continuous learning and adaptation are key in the tech industry.Important Links:Web Dev StudiosTheme Switcher ProConnect with Brad Williams:Bluesky | LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack speaks with Rodolfo Melogli, the founder of Business Bloomer and organizer of the Checkout Summit. Rodolfo discussed the need for in-person WooCommerce conferences and shared his successful blogging journey. He also shared insights on the evolution of WooCommerce, its competition, and the vision behind the Checkout Summit. He emphasized the significance of networking and personal connections in the e-commerce space. Takeaways:Rodolfo’s journey into WooCommerce began unexpectedly after a career shift.Business Bloomer has been a vital resource for WooCommerce customization.Rodolfo has been advocating for in-person WooCommerce conferences for years.The Checkout Summit aims to foster real-life connections among WooCommerce enthusiasts.The event will focus on a small, intimate setting to encourage networking.Rodolfo believes in the flexibility and potential of WooCommerce compared to competitors.Rodolfo aims to create a relaxed atmosphere for speakers and attendees alike.The event is scheduled to take place on April 23-24, 2026, in Palermo, Sicily.Important Links:Checkout SummitBusiness BloomerConnect with Rodolfo Melogli:LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric is joined by Devin Walker, the new head of Jetpack. They discuss his transition from GiveWP to Jetpack, the acquisition process by Liquid Web, and his vision for Jetpack’s future. Devin shares insights on the challenges faced at Liquid Web, the importance of user experience, and the need for community engagement. He emphasizes the potential of AI in enhancing Jetpack’s onboarding process and the importance of gathering user feedback to drive product improvements. Takeaways:Devin Walker transitioned from GiveWP to Jetpack, bringing valuable experience with him.GiveWP’s acquisition by Liquid Web was thorough and focused on team welfare.Jetpack aims to redefine its value proposition in the WordPress ecosystem.User experience and onboarding are critical for Jetpack’s success.Community engagement will be a priority for Devin at Jetpack.AI integration is seen as a game changer for user onboarding.Devin plans to reach out to users to learn their needs.The future of Jetpack includes enhancing its product offerings and user experience.Devin aims to build a 10x product for Jetpack.Transparency in user feedback and product updates is essential.Important Links:JetpackDevin Walker’s Website | A New Chapter: Joining Automattic to Lead JetpackConnect with Devin: LinkedIn | Twitter/XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Eric Karkovack chats with Danny van Kooten, creator of popular WordPress plugins Mailchimp for WordPress (MC4WP) and Koko Analytics. Danny shares his unique journey into plugin development, which began during a hospital stay for appendicitis. He discusses the evolution of Koko Analytics, its focus on simplicity and user experience, and the strategic decision to build on the WordPress platform. They also examine the challenges of competing with Google, the importance of user feedback in product development, and why AI may not be a fit for every plugin. Takeaways:Danny’s journey into plugin development began during a hospital stay.Koko Analytics was created to simplify analytics for WordPress users.Koko Analytics aims to provide essential data without complexity.User feedback drives most of Koko’s development decisions.Danny prefers direct communication with users over AI interactions.Future updates will include advanced tracking features.Privacy-friendly analytics is a priority for Koko Analytics.Important Links:Danny van Kooten’s websiteKoko AnalyticsMailchimp for WordPress (MC4WP)The WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros chats with Roger Williams, Partnerships and Community Manager at Kinsta. They discuss the importance of hosting education for WordPress users and the nuances of service-level agreements (SLAs) in hosting. They also examine the significance of building strong client relationships through transparent hosting choices and the evolving role of AI in web development and SEO. The conversation also touches on Kinsta’s recent updates and the future of hosting and AI tools. Takeaways:Hosting education is crucial for WordPress users.SLAs are important to understand when choosing a host.AI tools enhance productivity but do not replace fundamental skills.The hosting environment is foundational to website performance.Transparency in hosting costs fosters better client relationships.Events like CloudFest provide valuable networking opportunities.Kinsta focuses on support and education for its users.The move to bandwidth-based pricing can alleviate frustrations with bot traffic.AI is reshaping how we approach web development and SEO.Important Links:KinstaConnect with Roger Williams on LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros interviews Zach Stepek, Director of Partner Programs at BigScoots. They discuss the importance of transparency in agency partnerships, the definition of true partnership in hosting, and the ideal customer for BigScoots. They explore the infrastructure capabilities of BigScoots, the transition to enterprise-level hosting, and the associated costs of hosting e-commerce websites. The conversation also touches on the value of open-source solutions and the sales process for enterprises.Editor’s note: BigScoots is a Foundation+ sponsor of The WP MinuteTakeaways:Transparency with customers is crucial for agency partnerships.BigScoots offers a true partnership program, not just vendor services.The company has a high net promoter score, indicating excellent customer satisfaction.BigScoots can deploy custom hardware solutions for clients.Growth in agency business often requires taking risks.Hosting costs can vary significantly based on business needs.Open source solutions provide more control and ownership for businesses.The enterprise sales process is complex and requires strategic navigation.BigScoots is actively participating in various industry events to connect with partners.Important Links:BigScootsThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Matt Medeiros welcomes Brian Coords back to discuss his experiences at Automattic and WooCommerce. They explore the current state of WordPress, the importance of cohesion within the platform, and the role of community feedback in shaping its future. Brian shares insights on the challenges and opportunities presented by AI in e-commerce, the introduction of the MCP (Model Context Protocol), and the marketing strategies being employed to position WooCommerce against competitors like Shopify. The conversation also emphasizes the importance of collaboration between teams and the significance of community contributions in driving innovation within WooCommerce.Takeaways:Brian says working at Automattic is impactful and collaborative.Cohesion in WordPress is essential for its future.AI is becoming a necessary tool in e-commerce.MCP offers a new way to interact with WooCommerce.Natural language processing can simplify e-commerce tasks.WooCommerce is focusing on extensibility and customization.Gutenberg improvements are crucial for WooCommerce’s ease of use.Community contributions enhance WooCommerce’s functionality.Engaging with the community helps identify pain points.Important Links:Brian Coords’ websiteWooCommerce Developer BlogConnect with Brian: LinkedInThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros and Kestrel General Manager Ian Misner discuss the challenges and opportunities in the WordPress and WooCommerce space. They focus on the importance of video marketing, the evolution of Kestrel, and the dynamics of agency relationships. They also examine the impact of acquisitions on product development, the intricacies of professional services, and the future of WooCommerce in a changing market environment. In addition, they explore the challenges WooCommerce faces in gaining visibility and market share, the opportunities for growth, and the impact of AI on e-commerce and plugin development. The discussion emphasizes the significance of user experience, the necessity for improved educational content, and the evolving role of AI in shaping the future of online sales.Takeaways:Video marketing is crucial for building trust and outreach.Many founders struggle with authentic video presentations.Kestrel has evolved by acquiring WooCommerce extensions.The market has become more competitive with the rise of Shopify.Agencies are key partners for plugin companies.Providing value to agencies can lead to word-of-mouth referrals.CheckoutWC has become a flagship product for Kestrel.The WooCommerce marketplace is a vital sales channel.Navigating professional services can distract from core business goals.Market dynamics are shifting, impacting WordPress and WooCommerce growth. Shopify has a significant impact on the e-commerce landscape.WooCommerce is more complex than competitors but offers unique advantages.The entry-level market favors WooCommerce due to its low cost.WooCommerce excels in custom solutions for businesses with specific needs.AI is changing the way e-commerce operates, but it’s not a threat to all plugins.The visibility of WooCommerce in the market needs improvement.Better educational content is essential for new users of WooCommerce.AI can enhance user experience but may not replace the need for browsing.The future of e-commerce will involve a blend of AI and traditional shopping experiences.User experience remains a critical factor in e-commerce success.Important LinksKestrelThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros and Pathfinder SEO’s Lindsay Halsey discuss the evolving landscape of SEO. They explore the importance of human connection in content creation, the challenges of attribution in SEO, and the emerging concept of Answer Engine Optimization. Lindsay emphasizes that while AI is reshaping search, genuine content and human expertise remain crucial for success. They also ponder the future of fractional work in the SEO industry and the ongoing debate between an open vs. closed web.Takeaways:Creating genuine content is key to SEO success.AI is reshaping the landscape of search and SEO.Human connection is more important than ever in content creation.Answer Engine Optimization is a valuable strategy for SEO.Attribution in SEO is becoming increasingly complex.AI can be a tool for enhancing SEO, not a replacement.The best customers for SEO services are often local businesses.Fractional work is becoming more accepted in the SEO industry.Investing in a website remains crucial for brand identity.Showcasing the human element in content can improve engagement.Important Links:Pathfinder SEOThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportOn this episode of The WP Minute+ podcast, Matt Medeiros interviews Justin Nealey, Principal Product Manager at GoDaddy. They discuss the recently launched Airo Site Builder™ and the challenges of developing products on the WordPress platform. They explore the role of AI in enhancing user experience, the importance of user feedback, and the future of WordPress in relation to AI technology. Justin shares insights on product management, the integration of AI, and the ongoing efforts to improve the Airo product line.Takeaways:Justin describes his role as a Product Manager as having responsibility without power.Developing products on WordPress presents unique challenges due to its open-source nature.AI is seen as a tool to help users navigate WordPress more easily.User feedback is crucial for improving the Airo Site Builder.GoDaddy uses AI to enhance user experience and streamline processes.The integration of AI in WordPress is still evolving and presents growth opportunities.Justin emphasizes the importance of contributing back to the WordPress community.The Airo product line is designed to optimize user tasks with AI assistance.GoDaddy is focused on creating a unified system for its various AI tools.The future of WordPress may involve deeper integration with AI technologies.Important Links:GoDaddy BlogExploring GoDaddy’s Airo™ Site DesignerThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Matt Medeiros and Kamil Rextin discuss the evolution of Kamil’s agency, 42 Agency, and its focus on demand generation and revenue operations. They explore the challenges and opportunities in the digital marketing landscape, particularly in relation to AI integration and client relationships. Kamil shares insights on the importance of website development as a marketing tool, the dynamics of agency-client interactions, and the future of AI in enhancing business operations. The discussion also touches on the tools and technologies that Kamil’s agency employs to streamline processes and improve efficiency.Takeaways:Kamil’s agency focuses on demand generation and revenue operations.Websites are now considered table stakes in digital marketing.AI can enhance efficiency but cannot replace human intuition.Client relationships are crucial for agency success.Agencies need to adapt to the evolving digital landscape.AI tools can streamline operations and improve productivity.Kamil emphasizes the importance of positioning and messaging.The agency market is competitive but offers opportunities for smaller players.AI integration is still in its early stages for many clients.Kamil believes in the potential of AI to open new business avenues.Important Links:42 AgencyConnect with Kamil on XThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Phil Thompson from Pressable discusses the importance of human connection in customer support, the challenges of handling plugin issues, and the dynamics of agency partnerships. He emphasizes the need for empathy in support roles and how Pressable prioritizes customer feedback in their development process. The discussion also touches on the potential impact of AI on WordPress and customer support, highlighting both the opportunities and challenges it presents.Takeaways:Phil emphasizes the importance of empathy in customer support.Pressable’s approach includes a “surprise and delight” program for customers.The company prioritizes hiring empathetic individuals for their support team.Phil shares insights on navigating plugin-related customer issues.Pressable actively incorporates customer feedback into its product development.AI presents both opportunities and challenges for WordPress support.Clear communication with customers about plugin issues is crucial.Phil discusses the dynamics of agency partnerships and referrals.Pressable aims to provide a seamless customer experience without tiered support.Important Links:PressableThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Toby and Kurt explore the complexities of running a WordPress agency. They discuss the challenges posed by aggressive sales tactics in the industry, the ethics of client relationships, and the importance of intentionality in business operations. They also examine the debate between niche marketing and generalist approaches, the role of systems in agency management, and the transition from service-based work to product development. The conversation also touches on the impact of AI on business and the enduring value of trust in client interactions.Takeaways:Understanding when to hire or fire is crucial for agency owners.Ethics play a significant role in client interactions.Intentionality in business operations leads to better outcomes.Niche marketing can be beneficial but may not suit every agency.Systems like EOS can help structure agency operations effectively.Transitioning from services to products requires careful planning.AI is reshaping the landscape of business and client interactions.Trust remains a critical commodity in the age of AI.The future of business may rely on human expertise over AI.Customer relationships are more important than transactions.Upselling can be done effectively with tiered pricing.Partnerships can significantly boost agency work.Small businesses should prioritize direct client engagement.AI fatigue is a real concern in business support.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Kurt and Toby discuss their favorite business and non-business books, exploring themes of leadership, project management, and the importance of community. They examine the concept of product market fit, the balance between ambition and control, and the role of libraries as valuable resources. The conversation also touches on financial insights, the use of debt in business, and the significance of automating processes. They conclude with reflections on engagement and content creation, emphasizing the need for continuous learning and adaptation in the business landscape.Takeaways:The Four-Hour Work Week encourages challenging assumptions about work.Effective communication with clients is crucial for project management.Leadership is about influence, not just position.Community involvement can enhance business success.Business books should be taken with a grain of salt.Finding product market fit is essential for success.Debt can be leveraged for business growth.Automating processes can save time and resources.Libraries offer valuable resources for learning and growth.Continuous learning is vital in adapting to changes in business. ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Toby and Kurt discuss the journey of agency ownership. They explore the transition from feeling like a hobbyist to establishing a legitimate business. They also examine the importance of mindset shifts, resilience, and creating boundaries for work-life balance. The conversation also emphasizes the significance of processes in agency management, navigating client relationships, and the need for a saleable business model. They also touch on leveraging technology for efficiency, the evolving landscape of SEO with AI, and financial management strategies, including payment solutions.Takeaways:The transition from hobbyist to business owner requires a mindset shift.Establishing a consistent paycheck can help solidify the feeling of being employed.Building resilience in business involves diversifying client relationships.Setting boundaries is crucial for maintaining work-life balance.Processes are essential for agency management and scalability.Client relationships should be managed with clear expectations.A saleable business requires documentation and processes that are repeatable.Leveraging technology can streamline operations and improve efficiency.SEO is evolving with AI, and agencies must adapt to stay relevant.Financial management strategies, including ACH payments, are vital for agency sustainability.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Kurt and Toby discuss various aspects of running a WordPress agency, including productivity, work-life balance, client communication, emotional intelligence, and the importance of setting clear expectations with clients. They explore the challenges of maintaining websites, the significance of emotional deposits and withdrawals in client relationships, and the balance between personal passions and professional responsibilities. The conversation also touches on hiring strategies, the tools used for communication within agencies, and the cultural sensitivities that arise when working with clients from various backgrounds. Ultimately, the guys emphasize the importance of building relationships, understanding client needs, and navigating the complexities of agency life.Takeaways:Early mornings can set a productive tone for the day.Self-awareness is key to recognizing when to take breaks.Client communication should set clear expectations from the start.Emotional deposits with clients can lead to better relationships.Website maintenance often requires band-aid solutions.Following your passions can enhance overall life satisfaction.Building community and friendships is important for personal growth.Choosing the right communication tools can improve agency efficiency.Hiring strategies should consider the loyalty and commitment of employees.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Kurt and Toby discuss various challenges and responsibilities in the WordPress development space, including user error, software design, and the importance of client education. They explore innovative business ideas, the valuation of agencies, and the impact of SaaS and subscription costs on operations. They also consider the importance of communication in business, the role of AI in development, and the balance between risk and innovation. They conclude with thoughts on building relationships with clients and the future of AI in the business world.Takeaways:User error is often the root cause of support issues.Software designers have a responsibility to make things user-friendly.Client education is crucial for reducing misunderstandings.Innovative business ideas can stem from existing services.Valuing a business involves understanding potential income streams.SaaS costs can add up quickly; consider lifetime deals.Effective communication is key to client relationships.AI is changing the landscape of business and development.Balancing risk and innovation is essential for growth.Friction in the sales process can lead to more committed clients.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Kurt and Toby discuss the complexities of pricing, client relationships, and ethics in agency work. They explore the balance between offering expertise and competing with cheaper alternatives, the importance of discipline and motivation in business, and the evolving landscape of marketing strategies. The conversation also touches on the value of SEO and the need for agencies to adapt their pricing models to reflect the true worth of their services.Takeaways:Navigating client relationships can be challenging, especially when price becomes a deciding factor.Expertise should be valued over cheaper alternatives, even if it means losing a client.Ethics play a crucial role in how agencies handle client cancellations and refunds.SEO strategies must align with client expectations to avoid negative feedback.The value of results should be prioritized over the processes used to achieve them.Discipline is essential for maintaining motivation in agency work.Community engagement can lead to unexpected opportunities and connections.Agencies must adapt their marketing strategies to attract the “right” clients.Understanding the market perception of pricing can help agencies position themselves effectively. ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ podcast, Matt is joined by Sandra Kurze to discuss the unique offerings of Greyd, a comprehensive suite of tools designed for web agencies and enterprises. They review the challenges of enterprise projects, the importance of pricing and value in WordPress tools, and how Greyd streamlines labor and enhances efficiency in web development. The role of AI in future web development is explored, along with the significance of building strong client relationships. Greyd’s support and onboarding process are highlighted, and the conversation concludes with insights into Greyd’s expansion into the U.S. market and future goals.Key Takeaways:Greyd is a comprehensive suite of tools for web agencies.The all-in-one approach helps streamline complex projects.Enterprise projects often require centralized management of multiple sites.Pricing in WordPress tools should reflect their value and efficiency.Streamlining labor can significantly enhance agency productivity.AI is set to transform the web development landscape.Building strong client relationships is crucial for project success.Greyd offers personalized support and onboarding for new users.The WordPress community and its users often have different perspectives.Greyd is expanding into the U.S. market to tap into new opportunities.Important Links:GreydThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★

Thanks Pressable for supporting the show! Get your special hosting deal at https://pressable.com/wpminuteBecome a WP Minute Supporter & Slack member at https://thewpminute.com/supportIn this episode of The WP Minute+ Podcast, Toby and Kurt discuss the complexities of client relationships, particularly focusing on handling refunds, emotional intelligence in communication, and the importance of setting boundaries. They explore the dynamics of good versus bad clients, the impact of personal relationships on business, and the evolving landscape of pricing strategies in agency work. The conversation also touches on the integration of AI tools in agency processes and the fear of success that many entrepreneurs face. Ultimately, they emphasize the importance of empathy, direct communication, and the art of negotiation in maintaining healthy client relationships.Takeaways:Clients often change their minds without considering the financial implications.It’s important to set clear boundaries regarding refunds and project expectations.Emotional intelligence plays a crucial role in business communication.Direct communication is often more effective than written correspondence.Understanding client dynamics can help in managing expectations.Good clients are those who are invested in the project and have the authority to make decisions.The fear of raising prices can hinder business growth.AI tools can enhance agency processes, but should not replace human creativity.Setting boundaries is essential for maintaining a healthy work-life balance.Navigating personal and professional relationships requires empathy and understanding.Important Links:Kurt’s Agency: Mañana No MasToby’s Agency: The Mighty Mo!Follow Kurt & Toby:LinkedIn: Kurt | TobyThe WP Minute+ Podcast: thewpminute.com/subscribe ★ Support this podcast ★