Wealth On Main Street

It’s one of the most common questions people type into Google, ask ChatGPT, and search on YouTube. Richard Canfield breaks down the concept that insurance companies actually use to answer it: human life value. What is human life value? According to Richard, it’s “the economic value associated with your life based on the people that depend on you.” Insurance companies don’t know your family’s full story; what they know is your income and your age, and that’s largely what determines the number they land on. As Richard puts it, “your family doesn’t love you because of your income. They love you […]

No, the majority of people who start whole life insurance or Infinite Banking are between 45 and 65 years old. “I’m in my 50s. I’m in my 60s. Isn’t this going to be too expensive?” It’s one of the most common questions Neil Dietrich, Lead Advisor at Ascendant Financial, hears from clients and in this episode of Wealth on Main Street, he joins Richard Canfield to answer it directly, along with several other real-world “trench stories” from years of helping clients navigate Infinite Banking. At What Age Should You No Longer Have Life Insurance? Here’s what might surprise you: the overwhelming […]

Money is never just about money. It’s about the people we love and the future we’re all trying to protect, especially in the moments we never see coming. In this episode of Wealth on Main Street, we sit down with Jeff Treleaven, a teammate at Ascendant Financial, for a conversation that goes far beyond typical financial planning. Jeff has walked through grief most people can’t imagine: losing his father at 16, and losing his oldest daughter suddenly in 2023. Through that pain, he found a deeper calling, helping families build the agency, resilience, and preparation they need before life changes in […]

Karyn Kokeny, 10X business coach, discussing Infinite Banking for business owners on Wealth on Main Street

How long do you suppose a skyscraper would stand on a weak foundation? That’s the question Nelson Nash, the founder of the Infinite Banking Concept, asked Jayson Lowe the first time they spoke at a conference. Decades later, it’s still the question that separates people who actually understand Infinite Banking from people who are just shopping for a better insurance product. In a recent episode of Wealth on Main Street, teammate Paul Eikeland flipped the format and interviewed Jayson Lowe and Richard Canfield about their personal history with Nelson Nash and what his teaching really meant. Here’s what came out of […]