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Clear Impact Podcast
Clear Impact Podcast
Author: MITER Brands
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© 2021
Description
As the manufacturing leader in the fenestration industry, we are bringing our expertise to you. Listen to learn more about windows and doors, the components, running a successful business, and other related topics.
224 Episodes
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Quick Summary
How do you lead a manufacturing transformation that impacts both people and performance? In this episode, Chris Ruff, Senior Director of Operations at MITER Brands, shares how Florida’s leading impact-resistant window and door manufacturer navigated intense operational change and built a “We Are Florida” culture focused on quality, resilience, and team unity.
Listeners will discover how MITER Brands consolidated facilities, moved product lines like the Sparta™ and Scout™ series, and elevated both efficiency and employee morale—all while anchoring its brand in Florida’s hurricane protection legacy. This episode is packed with insights for dealers, coastal homeowners, and industry professionals who want to understand what drives true operational excellence and a people-first approach.
What You’ll Learn
The inside story of MITER Brands’ “We Are Florida” transformation and how it strengthened team culture and product quality.
How impact-resistant windows and doors are designed to protect homes in Florida’s most demanding coastal environments.
Practical strategies for improving lead times, on-time delivery, and “as delivered quality” in manufacturing.
Why operational excellence, continuous improvement, and a relentless pursuit of 100% matter for both business success and customer trust.
Episode Highlights (Timestamps)
01:05 – The challenge and opportunity of integrating MITER Brands and PGT
03:18 – How the “We Are Florida” identity shapes the company’s mission
05:42 – Launching the Sparta™ and Scout™ aluminum lines for coastal protection
07:57 – Improving output, quality, and team morale through daily problem-solving
11:10 – Building a people-first culture and supporting the workforce
12:45 – The meaning of “relentless pursuit of 100%” and lessons from tough decisions
Meet the Guest
Chris Ruff is the Senior Director of Operations for MITER Brands’ Venice, WinDoor, and Fort Myers facilities. With over 30 years of manufacturing experience, Chris has led teams through major transitions and is passionate about building a culture rooted in quality, safety, and continuous improvement.
Tools, Frameworks, or Strategies Mentioned
MITER Brands University (workforce and dealer education)
Sparta™ and Scout™ aluminum product families
“We Are Florida” branded framework
On-time, in-full (OTIF) and “as delivered quality” (ADQ) performance metrics
Closing Insight & Call to Action
“Pride, unity, and a relentless pursuit of 100%—that’s what drives us forward every day.”
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Curious about how the next generation of windows is designed and built? This episode of The Clear Impact Podcast features Brent Wright, Project Manager for New Product Development, sharing the story behind the C700 fiberglass series. Discover how MITER Brands leverages customer insight, advanced manufacturing, and workforce development to deliver modern, energy-efficient window solutions.
Episode Summary
Host Sherri Connor from MITER Brands University connects with Brent Wright to explore the launch of the C700 fiberglass window series. Together, they reveal how collaborative design, rigorous testing, and automation drive innovation and quality in window manufacturing. The conversation highlights the importance of customer feedback, clean modern aesthetics, and practical energy-saving features. This conversation offers valuable takeaways for anyone interested in home improvement, architecture, or product innovation.
What You’ll Learn
How customer feedback shapes modern window design and performance
Key features and benefits of the C700 fiberglass series
The role of automation and operational excellence in manufacturing
Practical energy-efficient trends in window technology
How do industry leaders drive innovation and quality in the window and door business? This episode explores how collaboration, dealer feedback, and evolving company culture are delivering superior products and customer experiences. Listeners will hear firsthand about Milgard's C700 Fiberglass product line, dealer-driven improvements, and the unique relationships that fuel success.
GUEST: Jared Wright (Open and Close Windows and Doors, Tucson, AZ)
GUEST: Bryson Gunter (Utah Window Experts)
What You’ll Learn
How industry events strengthen dealer networks and business strategies
Why dealer feedback is essential for product innovation and quality control
The features and benefits of in-house flex screens, casement windows, and smart touch locks
How transparent, family-like relationships drive mutual success
The positive culture at MITER Brands
Episode Highlights
02:00 – Bryson and Jared discuss the value of industry events and networking
06:00 – In-house flex screen production: quality and speed improvements
08:30 – The importance of transparent dealer-manufacturer relationships
10:15 – MITER employee shares insights on cultural evolution and community focus
12:30 – First Impressions of the C700 product
16:30 - Product Improvements vs Previous lines
20:15 - Importance of Dealer feedback
What if you could unlock the secrets behind the window and door industry’s most innovative products and the people who drive them? This episode explores how advanced manufacturing, customer feedback, and transformational leadership are shaping the future of impact-resistant windows and doors. Listeners will discover actionable insights from industry veterans, learn about the launch of the C700 series, and understand what sets MITER Brands apart in quality and customer experience.
What You’ll Learn
Why customer-centric retail models are changing the window and door landscape
How MITER Brands uses automation and RFID technology to elevate product quality
Key features of the C700 series and its impact in markets like Seattle, Portland, and fire-affected regions
Episode Highlights
02:10 – Lee Brohel’s journey from selling overruns to focusing on retail and customer needs
04:30 – Tai’s career progression at Milgard and the influence of legacy customer standards
06:15 – Factory tour: automation, RFID, and MITER’s upgraded facility
08:00 – Launch of the C700 product: slim design, large sizes, and regional impact
10:30 – John, Linda, and Tony share optimism about C700 in fire-affected and challenging markets
12:00 – Customer feedback leads to seamless screens and advanced packaging
Meet the Guest
Lee Brohel is the owner of Discount Windows in Oregon, known for his shift to a retail-focused model and commitment to serving both contractors and homeowners.
Tai Birch is a senior sales leader at Milgard, recognized for her dedication to customer excellence and leadership in the Pacific Northwest.
Jon and Linda from Jon's Window & Awning in Burbank, California, and Tony Quatraro, director of the Southwest for Milgard, share their perspectives on product innovation and market needs.
When Milgard launches a product, they do it right. This episode captures real reactions from the C700 product pre-launch event in Tacoma. Hear how dealers, builders, and industry experts describe the features, installation, and market impact of MITER Brands’ newest fiberglass product line.
What You’ll Learn
What dealers and builders value most in the C700’s design and performance
How new features like Smart Touch locks and improved corners help with installation and durability
Why the C700 is seen as a top choice for custom, multifamily, and commercial projects
The importance of packaging, color options, and easy handling in product adoption
Episode Highlights
03:12 – First impressions of the C700 at the Tacoma event
09:30 – How the C700 enables bigger and more complex building projects
14:50 – The impact of Smart Touch lock and new corner technology
18:40 – Building strong marketing partnerships with Milgard
Meet the Guests
Nathan & Heidi Boos (Hillsview Building Windows & Doors), Eli Geschwentner (Westin Windows), Larry (Southgate Glass), Todd Ward and Anthony Scales (MITER Brands, Milgard) share their hands-on experiences with the C700.
Curious how top manufacturers design the next generation of fiberglass windows and doors? In this episode, you will hear how MITER Brands brought the Milgard C700 fiberglass window line to life. The conversation explores practical innovations, the role of automation, and how teamwork creates better products for both dealers and homeowners.
What You’ll Learn
How the C700 was designed to meet real customer needs using advanced fiberglass technology
Why automation is important for safety and production efficiency in window manufacturing
How engineering and operations teams worked together to improve both product quality and workplace safety
Simple ways manufacturing teams can use feedback to drive continuous improvement
Episode Highlights
02:15 – Why fiberglass windows require different manufacturing methods
06:40 – How the C700 project started and what problems it solves
15:05 – What automation looks like in a modern factory
21:30 – How new corner designs prevent water leaks
Meet the Guests
Viktor Stantsiyer leads product engineering at Milgard. Mike Barton directs operations at Tacoma Manufacturing. They both have experience launching new products and improving manufacturing processes.
Tools, Frameworks, or Strategies Mentioned
Pultrusion and hot melt injection for fiberglass
Mechanically joined corners
Sturtz line automation
MITER Brands University for ongoing training
Want to know how a new window product changes the market? This episode tells the story of the C700 fiberglass window launch from the inside. Listeners get a clear look at how MITER Brands works with dealers, uses customer feedback, and builds lasting value through automation and innovation.
What You’ll Learn
Why the C700 is designed for new construction, replacement, and multifamily projects
How MITER Brands uses automation to deliver consistent quality
The steps MITER takes to support dealers before and after a product launch
How customer input shapes both product and service at MITER
Episode Highlights
01:50 – Stephen Moore’s experience with product launches at Milgard
07:30 – How the C700 meets the needs of modern homes and buildings
Meet the Guest
Stephen Moore is a veteran in window and door sales and product development. He shares practical knowledge and lessons from decades in the industry.
Discover how operational excellence and community-driven innovation are shaping Florida’s window and door industry in this episode of the Clear Impact Podcast featuring Chris Hewitt.
Chris Hewitt shares his journey from Midwest manufacturing to leading quality and operations at MITER Brands’ Southeast facilities. Learn how MITER Brands is simplifying its product lines, investing in workforce development, and launching customer-focused innovations like protective films for vinyl finishes—all under the “We Are Florida” ethos. This episode reveals how a bias for action, continuous improvement, and local collaboration drive industry-leading quality and resilience.
Discover the power of Florida-made impact windows and doors in this episode of the Clear Impact Podcast, featuring Tony Prummel, a seasoned industry expert.
Our host, Sherri Connor, sits down with Tony Prummel, whose journey began in 2003 and has taken him from warehouse management to senior sales leadership MITER Brands. Tony shares firsthand insights on navigating product transitions, building customer trust, and driving innovation in Florida’s window and door manufacturing sector.
What You'll Learn:
How MITER Brands and PGT are redefining impact-resistant windows and doors for Florida communities
The evolution of the Wingard line and its role as an industry leader
Real stories of customer relationships, product verification, and adapting to change
How streamlined operations and strategic decisions shape the future of Florida’s window and door industry
Why Listen?
This episode is packed with actionable takeaways for window and door dealers, coastal homeowners, architects, and anyone passionate about quality, energy efficiency, and hurricane protection. Discover how MITER Brands’ “We Are Florida” campaign reflects a commitment to local communities, and how innovation is creating safer, more efficient homes.
Tune in for expert advice, industry authority, and the latest trends in indoor-outdoor living and energy-efficient design.
Join host Sherri Connor as she welcomes Craig Nath, manufacturing leader at MITER Brands, for an insightful conversation about operational excellence, innovation, and collaboration in the window and door industry. Craig shares his journey from production supervisor to leading manufacturing across 14 U.S. campuses, highlighting the successful integration of MITER Brands and PGT Innovations.
Discover how MITER Brands combines MI’s manufacturing prowess, Milgard’s sales and marketing expertise, and Florida’s innovation culture to deliver industry-leading products—like the modern C-700 fiberglass window. Learn about advancements in automation and new glass technologies that drive both safety and job satisfaction.
This episode explores:
The importance of balancing automation with human expertise
The launch of new products that meet evolving customer needs
The value of humility, teamwork, and cross-functional collaboration
Tune in to hear how MITER Brands is shaping the future of the window and door industry. Recorded before Craig’s trip to the International Builders’ Show in Orlando, this episode is a must-listen for dealers, coastal homeowners, architects, and anyone passionate about operational excellence and industry innovation.
What happens when you blend technical expertise, engineering know-how, business acumen, and a standout personality? You get Dean Ruark, Senior Vice President of Engineering at MITER Brands. In this episode, Dean discusses our approach to developing and enhancing our product portfolio. He explains how we leverage customer feedback and embrace new technologies to stay ahead of market demands.
Evaluating what works and what doesn’t work is something we all need to do from time to time. This past year has held a lot of evaluating and changing for our Florida partners – and all leading to a better future for all of us. Today’s episode brings A.J. Wells and Meggie Francisco, our Florida Sales Directors to chat about these changes. We also mention llamas, cleaning out closets, speaking Spanish, violin lessons, and the New England Patriots. You’ll have to listen to this fun conversation for yourself!
Today’s conversation is a real treat! Chris Curwood shares not only his impressive history with PGT, but also what he and his team are doing in the Ft. Myers Manufacturing facility. They are up to BIG things there- literally. Assembling 5 x 12 sliding glass door panels safely and with excellence, requires planning and teamwork. You’ll enjoy this conversation with Chris.
Human trafficking is devastating and complex, and we are thankful for organizations like More Too Living. We met with Dr. Brook Bello and Dawn Sakes after our day on the golf course to learn more about this impactful organization. Not only do they address the legal system and address prevention, they also help victims to overcome the trauma they’ve endured. MITER Foundation is proud to help support this amazing organization.
To learn more about their work, click here.
Tragedy can often be used for the good of others. In this episode, we meet Patrick and Holly Wright of the Payton Wright Foundation. They share how they carry on the legacy of their daughter by helping other families who are dealing with pediatric brain cancer. Their loss has allowed them to give back by providing time and memories for others.
The Payton Wright Foundation Financially assists families who have children being treated for cancer of the brain and spinal cord. Learn more here.
We all have our reasons for wanting to give back and support others less fortunate. Jared and his customers from Naples, FL share a bit of their background and what inspires them to help others. Then in the final conversation of that evening, we hear from Grady DeSoto about his own fundraising goals for the Hershey Golf Outing. Note: he was very successful!
Facing challenges is what most of us do, but these three men take it to new heights. Adam and Cameron, both veterans with physical disabilities, now help fellow veterans reconnect with nature through the nonprofit No Person Left Behind (NPLB), whose mission is “Welcoming Heroes Home Through The Outdoors.” Joining them is Kenyon, a MITER Brands territory rep from Dallas, who shares his first-hand story from their recent adventure climbing Mt. Kilimanjaro.
Learn more about No Person Left Behind.
Go Bucs! Whether or not you’re a football fan, you’ll appreciate this marketing insight with Jason Rosenberg. PGT is a Pewter Partner for the Tampa Bay Buccaneers, and we chat about this mutually beneficial partnership. From “The Beach” to the stadium, to radio and TV commercials, it’s clear that both brands are proud to call Florida home.
When good people gather to help others, it’s worth talking about. This episode features Chris Bowers from Leashes of Valor, Jimmy Schambach from M28, and Jordan Evans of PGT – MITER Brands. All have hearts that are true to the mission of serving others, and you’ll learn how each of them lives this out.
Leashes of Valor – “One Leash Saves Two Lives” Founded by a combat-wounded veteran in 2017, Leashes of Valor provides service dogs at no cost to wounded and disabled post-9/11 veterans. Whenever possible, dogs are sourced from animal shelters and rescue groups, improving the lives of both veterans and dogs. Learn more here.
M28 – M28 is dedicated to guiding individuals in recovery toward lasting sobriety by providing authentic community, unwavering support, and practical needs. Learn more here.
Big missions require big hearts, and big commitments. That’s what we learn about in this episode as we meet Sandra from CCA and Patricia from MITER Brands in Flower Mound, Texas. CCA provide many necessities for their clients, including bringing lunch to 1000 kids a day during the summer break. With proximity to one another, Patricia helps organize MITER Team members to serve their VTO hours at this amazing organization.
CCA – Christian Community Action – ministers to the poor by providing comprehensive services that alleviate suffering, bring hope and change lives. They have been serving their neighbors in their greatest time of need since 1973. You can learn more at ccahelps.org.























