The Interior Collective

Season 8 of The Interior Collective Podcast is brought to you by Loloi.This episode is brought to you in partnership with Materio. Hi everyone, and welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m sitting down with Kylie K. Bass, founder of KKB Interiors. Before launching her interior design studio, Kylie built her career in advertising, working inside an industry that’s deeply rooted in strategy, messaging, timelines, and performance. In today’s episode, we’re unpacking how those skills translated into the structure, pricing, and client experience of her design practice. We talk about the surprising ways advertising thinking shows up in everything from proposals to project pacing, how designers can borrow proven frameworks from other industries without overcomplicating their business, and why clarity, not creativity, is often the thing that unlocks growth. As always, we’ll also get into the nuts and bolts. Team structure, pricing models, and how Kylie thinks about running a studio that’s both creatively fulfilling and commercially sound.

Season 8 of The Interior Collective Podcast is brought to you by Loloi.This episode is brought to you in partnership with Materio. Today on The Interior Collective, I’m sitting down with Erica Vassalotti and Dana Bergman Falcione, co-founders of Bergman Vass. Erica and Dana’s work sits at the intersection of interior design, product development, and brand building, and in this episode, we’re diving deep into what it really looks like to expand beyond services and into physical product. We’ll be talking about the business realities of developing a furniture and rug line, from early concepting and manufacturing decisions to financial risk, pricing, and long-term brand strategy. Erica and Dana also share how growing a product arm has influenced the way they run their studio, how they think about visibility in a crowded market, and why investing in a new studio space was a non-optional move. If you’ve ever considered launching a product line, scaling your brand beyond client work, or building a studio that supports where your business is going, not just where it’s been, this conversation is for you.

Season 8 of The Interior Collective Podcast is brought to you by Loloi.This episode is brought to you in partnership with Materio. Today on The Interior Collective, I’m honored to be sitting down with Parris of Parris McKenna Design, a Toronto-based interior design firm that has experienced what I would call true star power acceleration. Not only is Parris the principal of one of House & Home’s 100 top designers, she’s a close, personal friend and dear advisor. In just a few short years, Parris has grown her studio from a new business to a multi-office operation serving both Toronto and Muskoka, with a large and expanding team to support it. And what fascinates me most is not just the growth, but the infrastructure behind it. We’re diving into her 0 to 60 trajectory. How she built momentum quickly, what operational decisions supported that scale, how she structured her team, and how YouTube became a serious marketing engine for her business. If you are in a season of growth, or hoping to be, this episode is going to give you a real look at what scaling actually requires.

Season 8 of The Interior Collective Podcast is brought to you by Loloi.This episode is brought to you in partnership with Materio. Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m sitting down with Jess Weeth, founder of Weeth Home. Jess has built a studio known not just for beautiful, thoughtful work, but for long-term client relationships that extend well beyond a single project. And that’s exactly what we’re unpacking today. Instead of focusing on one finished space, we’re talking about how designers can intentionally build their businesses to support repeat clients, multi-phase projects, and long-term trust. In this episode, we’re diving into what it actually takes to move from one-off engagements to ongoing relationships. How you structure your services, how you communicate early on, and how your process either invites clients back or quietly pushes them away. We’ll talk about operational decisions, pricing confidence, boundaries, and the systems that make longevity possible, not just creatively, but sustainably from a business perspective. Jess will also walk us through how Weeth Home is structured today, how her team operates, how they charge for their work, and what’s changed as the studio has matured. If you’re thinking about how to grow your business without constantly chasing new leads, this conversation is for you.

Season 8 of The Interior Collective Podcast is brought to you by Loloi.This episode is brought to you in partnership with Materio. The most sustainable studios are not built on constant lead generation. They are built on trust, clarity, and relationships that extend beyond a single scope of work. In this episode of The Interior Collective, Anastasia Casey sits down with Jess Weeth of Weeth Home to talk about designing for longevity. From structuring first projects with intention to building systems that support repeat clients, this conversation is about creating a business clients want to return to again and again. Listen now on YouTube, Apple Podcasts, and Patreon.

Season 8 of The Interior Collective Podcast is brought to you by Loloi.This episode is brought to you in partnership with Materio. Today on The Interior Collective, I’m joined by the Brownstone Boys, a Brooklyn-based design duo who have built a studio that lives at the intersection of historic preservation, modern renovation, media, and brand partnerships. What makes their business especially interesting is not just the work itself, but the way they’ve expanded beyond traditional client services. From editorial features and product collaborations to a strong digital presence and storytelling-led brand, they’ve managed to grow visibility without diluting their design practice. In this episode, we’re talking about what it actually looks like to turn attention into leverage. How they decide which opportunities to pursue, how they protect their studio operations while expanding into new lanes, and what interior designers should think about if they want to build a platform alongside a service-based business. As always, we’ll also get into the practical side: team structure, pricing models, decision-making frameworks, and what’s next behind the scenes.

Season 7 of The Interior Collective Podcast is brought to you by Materio.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome to The Interior Collective! Today, we’re thrilled to sit down with Sarah Solis, founder and principal designer of Sarah Solis Design Studio. Sarah has made a name for herself in the design world by embracing a refined, minimalist approach that still feels incredibly warm and full of depth. As many interiors today are leaning towards bold colors and layered patterns, Sarah has perfected a nuanced style rooted in quiet layers. She combines her backgrounds in fine art, architecture, and fashion to create spaces that are thoughtfully curated and timeless. In this episode, we’ll dive into Sarah’s unique design philosophy—what she calls “the subtle art of restraint”—and explore how she creates livable, elegant spaces that feel both layered and minimal. Sarah will walk us through her design process, from selecting textures and materials to achieving that delicate balance between simplicity and richness. We’ll also discuss the structure of her design studio, the talented team members who bring her vision to life, and how she approaches pricing her services. And finally, Sarah will give us an inside look at her latest venture, Galerie Solis, a curated collection of original furniture, textiles, antiques, and art that embodies her signature approach to design. This is a conversation about intentionality, craftsmanship, and the art of storytelling through design—I encourage you to take note and begin the practice of refinement in design.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m thrilled to be joined by Sam Sacks—Ontario-based interior designer, former magazine editor, and consummate storyteller—whose work masterfully blends creativity, strategy, and historical context. As the founder of Sam Sacks Design, Sam has carved out a niche working with highly analytical clients—think lawyers, doctors, and finance professionals—who don’t just want a beautiful home, they want to understand the why behind every decision. In this conversation, we’re diving into how Sam has built a design process and presentation style that speaks directly to the left-brained client. From using architectural history as a strategic storytelling tool to delivering visually refined yet logic-driven presentations, Sam shares how she earns trust, builds alignment, and avoids hours of costly back-and-forth. You’ll hear how her time as a writer gave her the language to translate intuition into clarity, and how her detailed intake process filters for client compatibility from the very first conversation. We also unpack how she structures presentations to maintain creative control while still appealing to highly analytical thinkers—essentially, selling her design process like a business case. Whether you’re refining your presentation style, working with more corporate clients, or just want to build a more efficient and aligned process—this episode is full of gems.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Scaling a design firm isn’t just about taking on more projects—it’s about stepping into the role of CEO, redefining your creative direction, and building a business that can grow with you. Because the truth is, if you own your own studio, you are an entrepreneur, even if you first identify yourself as a designer. On today’s episode of The Interior Collective, I’m joined by Hilary Matt, founder and principal of Hilary Matt Interiors, a New York–based residential design studio with projects spanning the country. Known for her fearless mix of post-modern edge and Scandinavian minimalism, Hilary creates layered, highly personal spaces rooted in comfort, function, and material depth. Her work has been featured in Architectural Digest, ELLE Decor, The New York Times, and House Beautiful, and she’s been recognized as a member of AD’s Designer Directory, House Beautiful’s Next Wave class, and Better Homes & Gardens’ Color Stars for 2024. In this conversation, Hilary shares how her firm evolved from a one-woman show into a nationally recognized business—and the pivotal moment that caused her to reevaluate everything from team structure to brand identity. We’re unpacking the growing pains of leadership, the shifts in her creative voice, and the intentional ways she’s expanding her firm’s reach beyond traditional client services. This is an honest, behind-the-scenes look at what it really means to grow as both a designer and an entrepreneur.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Today on The Interior Collective, I’m joined by husband and wife team Rebekah Zaveloff and Nick Nichols, the founders of KitchenLab Interiors and Imparfait Design Studio. With a shared background in hospitality and a deep appreciation for art, culture, and design, their work is soulful, layered, and rooted in storytelling. Rebekah’s foundation in fine arts and set design has shaped her process-driven approach, while Nick’s early career in the restaurant world—and later, in real estate and renovation—fueled their shared passion for creating spaces where people truly want to linger. Together, they launched KitchenLab Interiors more than 20 years ago before expanding into full-service interiors with Imparfait. In this conversation, we’re diving into what it’s really taken to build and sustain two successful design studios, including their pivotal decision not to rebrand—and why that choice paid off in the long run. We’ll also explore how they’ve scaled through economic shifts, refined their client experience, and marketed their work for lasting growth. If you’ve ever wondered how to evolve your business without losing your momentum, this episode is for you.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today we’re picking up where we left off in our SEO series with Julia Bucchese—this time zeroing in on Pinterest, the visual search engine that’s become a traffic and lead-generation powerhouse for interior designers. Pinterest isn’t just a mood-board tool—it’s a search engine where every pin and board can be optimized to rank, attract high-intent clients, and drive valuable backlinks to your site. Julia is the founder of Julia Renee Consulting, where she helps creative businesses—many of them interior studios—use SEO and Pinterest strategies to boost visibility and bookings. Her blog post, “Pinterest Marketing Strategy for Interior Designers,” has become required reading for designers ready to up their pin game. In this episode, Julia will walk us through everything from auditing your profile for SEO success and conducting Pinterest-specific keyword research, to crafting scroll-stopping pins, A/B testing formats, and even weaving in local keywords to capture your ideal market. Whether you’re just getting started or looking to refine your Pinterest workflow, you’re about to get a wealth of tactical, actionable advice to make Pinterest your most reliable marketing channel.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome to Season 7 of The Interior Collective. I’m your host, Anastasia Casey, and today I’m thrilled to welcome Kristin Harrison, founder of Georgia and Hunt Design House. Just one year ago, Kristin left her corporate career to launch Bungalow 10—and soon after rebranded Georgia + Hunt—and has since built a team of five and amassed 50,000 Instagram followers. In this episode, we dive into her playbook: mapping her financial runway, the rebrand, and landing her first clients. We’ll explore why she hired a Creative Lead early on, how she structures fees and scopes projects for profitability, and the systems that keep operations running smoothly. Plus, we unpack her social media strategy—what content types and metrics fueled her growth and why slideshow-style Reels went viral. Finally, Kristin shares her biggest challenges, pivotal decisions, and top-secret projects on the horizon. Make sure to save this episode to come back for notes later.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today’s episode takes us inside the walls—both literal and figurative—of what it really means to design with purpose, clarity, and care. I’m joined by Harper Halprin and Aaron Leshtz, the husband-and-wife founders behind AAHA Studio. Based in Los Angeles, AAHA is known for their concierge-style approach to design, blending architecture, permitting, and full-service interiors into a seamless experience for their clients. Their studio is built on collaboration, curiosity, and a deep respect for the people they serve. But recently, their work has taken on an entirely new dimension. After the devastating fires across California, several of AAHA’s projects—some newly completed—were destroyed. Overnight, their firm shifted focus to helping over a dozen families rebuild, navigating complex legislative hurdles and emotional recovery in equal measure. In this conversation, Harper and Aaron share how they’re guiding their clients through unimaginable loss—using design as a way to restore hope, dignity, and vision for what comes next. We’ll also unpack what makes their studio’s integrated approach so effective, how they lead with elevated service and strong systems, and what interior designers can learn about working more cohesively with architects from the very beginning.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective—I’m your host, Anastasia Casey. Today’s guest embodies what it means to learn at the highest levels before going out on your own. Coco Greenblum spent over a decade honing her craft at five different AD100 design firms—each with its own aesthetic, leadership style, and process. From her first role at Emily Summers Design in Dallas, through creative chapters in San Francisco with Geremia, The Wiseman Group, and Ken Fulk, to leading Jeremiah Brent’s West Coast studio, Coco was very intentional about where she learned, who she learned from, and why. In just two and a half months, she’s launched STUDIO COCO GREENBLUM in Los Angeles—a full-service interior design studio built on the lessons she gathered, the mentors who shaped her, and the pitfalls she vowed to avoid. Today, we’ll unpack how she strategically chose each firm, balanced creative vision with operational rigor, and ultimately weighed the risks of leaving brand-name studios to build her own brand. We’ll dive into everything from team structure and pricing models to client onboarding rituals and mentorship philosophies—practical insights you can apply in your own practice. Whether you’re dreaming of opening your own studio or aiming to level up in your current role, Coco’s story offers a masterclass in turning experience into entrepreneurship.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today we’re diving into one of the most anticipated design events of the year — the Kips Bay Decorator Showhouse in Dallas — through the eyes of Austin-based interior designer Avery Cox. Known for her bold use of color, artful storytelling, and a knack for creating interiors that feel both soulful and sophisticated, Avery is bringing her distinctive point of view to Kips Bay for the very first time. Born and raised in Dallas, this project marks a full-circle moment — merging her Texas roots with the refined, expressive aesthetic that’s made Avery Cox Design one of the most admired studios in the region. In this episode, Avery shares what it’s really like behind the scenes of a showhouse — from brand partnerships and creative constraints to the business strategy behind saying yes to an opportunity of this scale. We’ll also talk about balancing artistry with logistics, building visibility, and crafting spaces that leave a lasting impression.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today we’re exploring one of my very favorite corners of design that is often overlooked on this show—hospitality design. Joining me is Amanda Jacobs, founder and principal designer of Amanda Jacobs Design, a studio known for creating boutique hospitality spaces that are both deeply intentional and wildly memorable. This episode is a powerful reminder that good design isn’t just about the way a space looks—it’s about the way it makes people feel. Amanda and her team approach every project with storytelling, sensory experience, and soul at the forefront, blending elevated aesthetics with true hospitality. Whether she’s designing a hotel lobby, a cafe, or a wellness retreat, her work invites people in and makes them feel cared for—something we could all use a little more of. In this conversation, Amanda shares how she vets aligned clients, her exact process for crafting emotionally resonant spaces, and why she believes thoughtful design has the power to shape culture. If you’re ready to move beyond “looking cool” and design with more heart, more soul, and more staying power—this episode is for you.Holy Grale Project

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Today on The Interior Collective, I’m joined by Cyrus Loloi, CMO + Principal of Loloi and Joon Loloi. What began as his father’s American dream — immigrating from Iran with almost nothing, and later building Loloi Rugs from the ground up — has become one of the most recognizable names in the home industry. Cyrus and his brother have carried that vision forward, scaling Loloi into a powerhouse brand while simultaneously launching Joon Loloi, a digitally native sister brand expanding into furniture, lighting, art, and more. In our conversation, we’re talking about the evolution of vendor–designer relationships, how brands like Loloi are adapting in today’s challenging marketplace, and what’s next for this family-run business that’s shaping the way designers source for their clients.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today’s conversation is one that every interior designer needs to hear—especially if you’ve ever felt like you're running a successful business on the outside but struggling to make sense of the numbers behind the scenes. I’m joined by Gabriela Eisenhart, founder of the award-winning Silo Studio Design based in Atlanta, Georgia. Known for her sophisticated, storytelling interiors that push boundaries while honoring comfort and function, Gabriela leads a growing team creating homes and boutique commercial spaces across the country. But beyond her incredible aesthetic, what really struck me about Gabriela is how seriously she takes the business of design—especially when it comes to profitability, cash flow, and keeping your head in the books as you scale. In this episode, Gabriela opens up about the early mistakes that shaped her financial approach, the KPIs she watches like a hawk, and why staying personally connected to your bookkeeping is one of the most creative decisions you can make as a business owner. We’re talking pricing strategy, cash flow, profit margins, and how to build a team while staying lean, nimble, and profitable. If you’re ready to trade burnout for sustainability, and guesswork for clarity—this conversation is your permission slip to get intimate with your numbers and build a business that truly supports your life.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective What happens when you combine high-level experiential design with concierge-level project oversight, architectural fluency, and a completely fixed-fee pricing model? You get a firm that’s quietly redefining what full-service interior design can look like—and that firm is Haldon House. In today’s episode, I’m joined by Autumn Oser, co-founder and creative director of Haldon House, a Philadelphia-based studio delivering fully bespoke homes that reflect the lives, tastes, and aspirations of the people who live in them. Known for their soulful, client-led aesthetic and comprehensive approach, Haldon House serves as the single point of contact for their clients—overseeing not just interiors, but architecture, landscape, township approvals, and construction project management across the board. With a background leading experiential design at Google, Autumn brings a fresh perspective to the design process—rendering entire homes before materials are ever sourced and building a visual language that guides every creative and logistical decision. And at the core of it all? A flat-fee, all-inclusive structure that prioritizes trust, transparency, and strategic execution at every turn. In this conversation, Autumn shares the exact systems behind their fixed-fee model, how she defines scope across disciplines, and what it takes to run a truly client-first firm alongside her husband and business partner. Whether you’re looking to streamline your pricing, refine your client experience, or reimagine what’s possible in a design studio, this episode is a masterclass in doing things differently—with intention.

Season 7 of The Interior Collective Podcast is brought to you by Materio.This episode is brought to you in partnership with Loloi.An operating system built specifically for design projects—from start to finish. That’s what Materio is.From concept to handoff, client billing to procurement—it’s one connected workflow. Try it for free.It’s intuitive. It’s fast. The Interior Collective listeners get 50% off their first month. Just head to getmaterio.com to claim the offer. Subscribe now at patreon.com/theinteriorcollective Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today’s guests are two women whose work I’ve admired for years. I’m joined by Lucia Bartholomew and Cayley Lambur, the co-founders and design principals of Electric Bowery. Based in Venice, California, Electric Bowery is a design studio that has carved out a distinct niche at the intersection of residential and hospitality design. With a philosophy rooted in wellness, inclusivity, and creating spaces for “a life well-lived,” their work is as soulful as it is striking. What began with residential development projects has grown into a portfolio of hospitality destinations that celebrate landscape, site specificity, and collaboration at every level. Lucia and Cayley’s story is also one of partnership—meeting at Gehry Partners, building a shared vision, and founding a female-led studio that thrives on openness and innovation. In this conversation, we’ll explore what it means to run a business together as women in a male-dominated industry, how they’ve grown their firm, and how their signature Electric Bowery aesthetic translates seamlessly between private homes and public spaces. If you’ve ever been curious about partnership, hospitality, or the design philosophies shaping today’s most inspiring spaces, this is an episode you won’t want to miss.