High Conversion Health Marketer

In this final episode (for now!) of the High Conversion Health Marketer Podcast, I’m diving into the undervalued goldmine of virtual summits with lead generation strategist Jennie Wright. Jennie has hosted hundreds of profitable summits, many for big name brands. Here she shares exactly how you can leverage them to build your list, boost your authority, and connect with your ideal audience. Plus, we bust some myths (e.g. big-name speakers aren’t the magic bullet you think they are) and look behind-the-scenes look at what makes a summit succeed. Whether you’ve hosted summits before or you’re just summit-curious, you’ll walk away ready to take action. Let’s dive in!*****Connect with Jennie here: https://www.linkedin.com/in/jenniewrightjlw/Visit Jennie's website: https://jenniewright.com/Listen to her podcast, Acquire: https://acquire.captivate.fm/listen*****If you've been a regular listener, THANK YOU! from the bottom of my heart. Please follow me on LinkedIn if you'd like to stay connected. And feel free to follow me on all my socials at www.linktr.ee/lindameloneYou can also sign up for my weekly newsletter for exclusive conversion copywriting tips at www.thecopyworx.com/newsletter

I wasn't going to record this episode. But I thought of how often I wondered what happened when I didn't hear from a podcaster for a while and decided it was important. I tell why I've made the decision to put the High-Conversion Health Marketer podcast on hold and where my focus now lies. It's not good-bye! Simply reorganizing and prioritizing a bit.If you've been a regular listener, THANK YOU! from the bottom of my heart. Please follow me on LinkedIn if you'd like to stay connected. And feel free to follow me on all my socials at www.linktr.ee/lindameloneYou can also sign up for my weekly newsletter for exclusive conversion copywriting tips at www.thecopyworx.com/newsletter

If your retention strategy starts and ends with a promo email the moment your numbers dip, it’s time for a smarter approach. In this episode of The High Conversion Health Marketer, I’m breaking down the overlooked differences between a marketing email and a newsletter - and how each plays a specific role in keeping gym members engaged.You’ll walk away with:Real-life examples of each format (for the same topic!)Curiosity-driven subject lines that actually get openedProven tactics to build emotional connection through emailBehavioral psychology insights that reduce member churnConsider this your strategic playbook for copy that connects and converts. *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

If your bullet points aren't finding your target audience, this one change will ensure they never miss again.You’ll learn how to turn yawn-worthy, plain-Jane bullet points into fascinations. In this episode, you’ll discover:✔️ Why most bullet points fall flat (and what to do instead)✔️ A simple 3-step formula to turn facts into curiosity-packed fascinations✔️ Real-life examples✔️ How to use this strategy for emails, sales pages, IG captions—everywhereWhether you’re writing for a product, a program, or your own personal brand, this one tweak can transform your copy from skimmed and skipped to read and remembered.🔔 Don’t forget to subscribe for more tips on copy that connects, captivates, and converts!*****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

What if your swipe file could think, brainstorm and adapt to your exact niche? I’ll show you how to use AI to extract brilliance from your favorite ads -and turn them into made-for-you original copy.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Getting in shape and writing high-converting copy share many common traits. Wait, what?? In this episode, I break down 5 fitness-inspired marketing tips to help you flex your message, cut the fluff, and sell smarter.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

In this episode of The High Conversion Health Marketer Podcast, I’ll show you how to sharpen your observational skills so you can turn everyday frustrations, odd encounters, and even gym annoyances (yes, including the guy who refuses to wipe down his equipment) into high-converting copy and engaging content.You’ll learn:✅ The secret behind observational copywriting (and why Seinfeld mastered it first)✅ How to spot eureka idea moments in everyday conversations, social media rants, and real-life moments✅ Why keeping an "Annoyance Journal" can lead to viral posts ✅ A simple three-step technique to train your brain to capture ideas effortlesslyIf you’ve ever struggled to come up with fresh, engaging content, this episode will change the way you see the world.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

What if a hacker broke into your website, swapped out your copy with your competitor’s, and no one even noticed? Yikes. That’s the ultimate copywriting red flag, and it’s exactly what we’re tackling in today’s episode. Join me, Linda Melone, founder of The CopyWorx, as I break down nine sneaky copywriting mistakes that could be quietly killing your conversions. From marketing jargon overload to missing value propositions, I’ll show you how to ditch the dull, connect with your audience, and craft copy that actually sells.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

How do you turn personal struggles into powerful marketing stories? In this episode, former actor turned storytelling coach Will Greenblatt shares how he went from starring in movies as a child to helping brands craft compelling narratives. After facing personal tragedy and a life-altering back injury, Will discovered the healing power of the mind. And, more importantly, the secret to authentic storytelling.Discover why generic marketing speak falls flat, how to use emotional details to connect with your audience, and why concise, impactful storytelling wins every time. Plus, you'll walk away with actionable takeaways to start crafting your own unforgettable brand stories today.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Find Will here: Linkedin:https://www.linkedin.com/in/willgreenblatt/Newsletter:https://greenblast.beehiiv.com/Community:https://www.skool.com/speakingheroes/about*****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Ever stayed up way too late watching a Netflix drama, promising yourself “just one more episode” until suddenly it’s 3 AM? That’s the power of great storytelling. Now imagine if your case studies had that kind of pull. Could your audience binge-read your success stories?In this episode, I’m showing you exactly how to ditch dry, corporate case studies and turn them into can't-miss, edge-of-your-seat narratives. You'll learn:✅ Why most case studies fail—and how to fix them✅ The storytelling secrets that make Netflix shows addictive✅ A step-by-step formula for crafting high-converting case studies✅ Real-world examples from the health & fitness industryLet's do this!*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Struggling to land high-paying clients and feel you're stuck accepting any project that comes along? It’s not just your skills that attracts premium clients, it’s your mindset. In this episode, I break down the real reason you’re stuck with low-paying gigs and the shifts that helped me attract $5K+ clients. We’ll cover pricing confidence, positioning yourself as a premium service provider, and handling objections like a pro. If you’re ready to charge what you’re worth, this one’s for you.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

What does an egg and furniture assembly have to do with sticky marketing? Turns out - a lot. In this episode of High Conversion Health Marketer, Linda Melone examines the cognitive bias known as the IKEA effect. You'll hear about its surprising role in boosting customer loyalty and sales. You'll also discover how a simple change, like Betty Crocker asking home bakers to add an egg, can take your marketing results to new levels. Linda shares three practical ways to apply this psychological bias through interactive content, product customization, and member-driven programs. Stick around for actionable takeaways designed to keep your audience invested, engaged, and coming back for more. Let's go!*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

What if your copy could practically write itself - and send customer loyalty through the roof while it’s at it? Yup, it’s archetypes. In this episode, we’ll uncover how tapping into your brand’s core personality can transform your messaging into a connection magnet. You’ll learn how to:✅ Identify your brand’s archetype for instant clarity on your voice and tone✅ Write copy that triggers emotional responses your audience craves✅ Blend archetypes for a unique brand personality that’s impossible to ignoreWhether you’re a hero, a rebel, or a caregiver, this episode will show you how to find your brand's personality and use it to your biggest advantage.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Are you persuading your audience with your copy -or pushing into cringe, manipulation territory? You may be unaware you're stepping over that line. In this episode, we dive into the slippery slope between persuasive and manipulative copywriting, using Dr. Robert Cialdini’s six principles of persuasion as our ethical compass. We uncover how to craft messaging that connects and converts without resorting to deceptive tactics. We’ll explore real-world examples of reciprocity, social proof, scarcity, and more. You'll understand where persuasion helps and manipulation hurts. If you want to build trust, boost conversions, and sleep soundly at night, this one’s for you.*****The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Why do more than half of freelance writers make less than $10K a year? Is it bad clients, burnout, or just lack of expertise? In this episode, I break down the real reasons most copywriters fail and share ways to help you avoid the most common traps and build a thriving copywriting career. If you're tired of the hype and ready for real talk (and real results), this one's for you. Let’s get into it.******The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

The ROI for a successful marketing email is $36 for every $1 spent. If you're not seeing these results from your email sequences, check out my new, Done-For-You Email sequence, one which has earned my clients major contracts and boosted conversions. Check it out HERE. https://lindamelone.gumroad.com/l/hrewr *****Are you a copywriting rebel? If so, it could work in your favor. Truth is, outdated copywriting rules could be holding your business back. In this episode of The High Conversion Health Marketer, you'll learn why the so-called “gospel” rules of copywriting are long overdue for a major makeover. From the myth that all copy must be short to surprising insights about jargon (yes, it can work!), Linda unpacks six rules you should reconsider—and maybe toss out altogether. Whether you’re a health or fitness marketer, learn how to create copy that connects, captivates, and converts without getting stuck in outdated formulas. If you’ve ever felt torn between following the rules and following your gut, this episode is for you.*****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Do you know the difference between a value proposition, mission statement, and unique selling proposition? Sure, there's some overlap. But they differ in crucial ways. Using them interchangeably on your website could be subtly undermining your messaging. Here's how to tell the difference, strategies for the most effective ways to use each of them, and real-world examples to illustrate. *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/

Ever wonder why that funny gym commercial still pops into your head years later? Turns out, humor isn’t just about getting laughs—it’s a science-backed conversion tool. In this episode Linda Melone, former personal trainer turned copywriter, dives into the power of humor in health and fitness copywriting. You’ll learn why humor isn’t just a “nice-to-have” but a must-have... only if you want your copy to convert. You'll understand how top brands like Liquid Death and Nerd Fitness nail it, and—most importantly—how to avoid the cringe factor. Plus, Linda shares her own story of how humor helped her land a dream gig with Bowflex. Let's get into it.*****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/*****

Personalization isn’t optional anymore—it’s expected. How well does your copy deliver? In this episode, we break down the 5 levels of personalization that can make your B2B copy feel like it was written for one person, even when reaching thousands. You'll walk away with quick wins along with some advanced strategies. You’ll learn actionable tips to boost engagement, build connections, and drive conversions—all without sounding like a chatbot. Let's go!Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/****

Your subject lines and headlines are your first (and sometimes only) chance to grab attention—so you've got to make 'em irresistible without being click-baity. In this episode of The High Conversion Health Marketer Podcast, Linda Melone shares 10 creative, AI-driven strategies to craft irresistible headlines and subject lines. From using "Mad Libs"-style prompts to flipping clichés on their heads and even channeling Neo from The Matrix, these tips will have your copy standing out in a crowded inbox. You'll walk away with headlines that spark curiosity and trigger emotions. Check out these 10 hacks that amplify your creativity (not replace it!). *****Follow Linda on all her socials:www.linktr.ee/lindameloneAnd subscribe to her weekly newsletter for more exclusive tips:https://thecopyworx.com/newsletter/*****