So Worth It

When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos.In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive, how clarity and focus fuel progress, and why stewardship and surrender are equally important when you’re building something meaningful.This one’s for anyone who wants to grow without burning out — whether you’re scaling your business, refining your systems, or simply trying to show up better in your current season.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

If your Facebook/Meta ads suddenly got pricey or stalled out, you’re not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up campaigns that actually perform. She's sharing all the deets on the new simple ad structure that works, why creative + messaging is king, plus a practical framework to build a winning “cast” of ad messages that teach Meta who your ideal buyer is.You’ll LearnThe old way vs. new way of running Meta adsWhy your creative and copy are your new targetingThe Friends Cast Method for crafting 6–10 distinct ad concepts that reach different buyer typesWhat to put in each ad so Meta learns fasterResources MentionedGrab the free video + full notes doc with diagrams and copy examples in The FREE Community: The Easy Ad Society >> https://www.skool.com/easy-ad-society/aboutSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Do you ever feel like if you can just figure out a few more things your business would just run smoothly?Like there's a system that's missing... and offer you could improve... or a team member you need to hire that would just fix it all?In this episode Jackie is sharing how she thought that too (kind of). But over the years, she’s realized business isn’t static. It’s constantly shifting, changing and growing like a leaving breathing thing.Jackie unpacks how this mindset shift transformed the way she leads, creates, and trusts. She also shares her heart on faith, control, and why you don’t need to see the whole picture to know you’re moving in the right direction.If you’ve ever found yourself trying to “figure it all out” before taking action, this episode will remind you that sometimes the next small move is exactly what God is inviting you to make.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence. Jackie shares her own journey from being a perfectionist (and the bottleneck in her own business!) to embracing B+ work as a way to move faster — and ultimately realizing that excellence, not perfection, is the true goal. Through personal stories, client experiences, and even a Milwaukee hotel mishap, Jackie illustrates why excellence is about consistency, care, and intention — not flawless execution.What You'll Learn in This Episode:Why perfection is a trap that kills creativity, speed, and innovation.How B+ work gets you moving and creates the momentum needed to reach excellence.The difference between appearing perfect vs. actually performing with excellence.Real-world examples of excellence in marketing, customer communication, delivery, and sales.Why ads don’t create excellence — they simply amplify what’s already there.Resources & Mentions:Book: Never Lose a Customer Again by Joey ColemanSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question.In this behind-the-scenes episode, Jackie shares a real conversation with a client who was ready to scrap her entire ad strategy because sales weren’t coming in. The twist? Her ads were actually performing incredibly well — getting leads for under $2 in an industry where $7–$10 is the norm.So where was the disconnect? It wasn’t the ads. It was what happened after the click.Tune in to hear how a simple shift in the question you’re asking can completely change the way you approach your funnel, your messaging, and your results. You’ll learn:✅ How to diagnose what’s really going on when your ads “aren’t working” ✅ Why great marketing should both attract and repel ✅ How to use your emails and offers to speak directly to your ideal client (and turn off the wrong ones)If you’ve ever felt stuck in your marketing, this episode will help you stop chasing surface-level fixes and start solving the real problem.🎧 Press play now and find out if you’re asking the right questions.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end of your ad success—what if they’re actually making you a stronger marketer?In this episode, Jackie unpacks why audiences keep “disappearing” inside Ads Manager, what’s really happening behind the scenes, and how to turn it into an advantage. You’ll learn why your messaging now does the heavy lifting, how Facebook’s “signals” system works, and the fastest way to test what resonates with your perfect-fit customers.If you’ve been frustrated by fewer targeting options, tune in—you’ll walk away with a new perspective, practical strategies, and the confidence to know that your ads can still thrive.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

If the thought of someone else swooping in and trademarking your business name or signature program makes your stomach drop… this episode is for you.I’m joined by trademark attorney Sarah Waldbuesser of Twist Law, and she’s breaking down everything you didn’t know you needed to know about protecting your brand.We’re talking:What a trademark actually is (and what it isn’t)Why even small businesses should think about trademarkingThe difference between TM, ®, and copyright symbols (finally, some clarity!)Real stories of rebrands, legal threats, and business names lostThe gut punch test to know if it's time to trademark your program, course, or podcastThe surprising things you can trademark (like sounds and colors)And why LegalZoom is not your best move Whether you’re still figuring out your brand or already scaling with signature offers, this episode will give you the knowledge—and the kick in the pants—you need to start taking ownership of your work.Resources mentioned in this episode: Free Guide: 5 Expensive Trademark Mistakes Entrepreneurs MakeSarah's YouTube ChannelTrademarks by Sarah on InstagramTwist LawSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

This one’s not just a podcast episode—it’s a full-blown mini masterclass you can listen to in your car, on your walk, or while hiding from your kids in the pantry.In this Summer Sales Booster session, Jackie shares the exact 3-part ad strategy that helps you boost your leads and sales all summer long—without chaining yourself to your laptop.You’ll learn:The 3 ad campaigns I recommend for every businessWhy waiting to run ads until things are slow is a losing strategyThe momentum lesson I learned watching my daughter play soccer (yep, I went there)Why your ads don’t have to cost a fortune to be effective (even $1/day can work!)How to stay visible in the feed—even if you've been ghosting Instagram Jackie also shares why this summer feels especially meaningful to her (cue the mom tears) and how she’s designing a business that funds the fun and keeps clients coming in and how you can, too.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Today's episode straight from my heart to yours. If you're feeling stuck, thinking about pivoting or creating a new offer because maybe it just feels hard right now, this is is for you. This episode is a messy-action-style heart-to-heart on why your message still matters—and why you need to say it again. And again. And again.Here's just some of the things I'm talking about today:Why creating something new might not be the answerWhat to do when your offer is solid but it's not selling The reason most people don’t reach the level of success they want (it’s not what you think)Why YOU are the only person meant for your bizA story about divine timing, stubborn resistance, and a literal sign that changed everythingSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

What if selling could feel good? In this powerful and refreshingly honest conversation, I sit down with Macy McNeely, CEO and co-founder of The Salesgirls, to talk about redefining what it means to sell online. We dive into the real reasons your offer might not be converting (hint: it’s not the price), why conversations—not just copy—move people to action, and the science of what actually makes someone buy.If you've ever felt turned off by bro marketing or wondered why your audience isn’t buying—even though you’re “doing all the right things”—this episode is going to change how you think about sales forever.Plus, Macy shares all the juicy details on her Sell Your Offer Challenge, which completely transformed the way I show up in my business.What We Talk About:Why “logic makes you lethargic” and emotion puts people in motionHow to stop spewing sales page copy and start connectingThe problem with hiding behind passive funnelsWhat you’re really selling (hint: it’s not your course)Macy’s personal journey from oversharing online to selling with skillWhy conversations are still the fastest path to conversionsThe power of “scaling the spirit” in your sales messagingWhat makes the Sell Your Offer Challenge so freaking goodSign up for the Sell Your Offer Challenge at www.soworthit.co/salesgirlsSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Summer gets a bad rap in business — but I’m here to tell you, the so-called “summer slump” is a myth. In today’s episode, we’re flipping the narrative.Because the truth is: buyers don’t disappear in the summer — business owners do.This is your chance to get ahead while everyone else is checked out.To build a system that keeps bringing in leads while you’re road-tripping, concert-hopping, and finally taking a break.I’m breaking down why summer is the perfect time to get your funnel and ads in place — and how you can have it up and running in under two weeks.Whether you’re dreaming of unplugging or doubling your revenue by fall, this episode will show you how to do both. No stress. No guesswork. No agency required.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Have you ever felt like you're meant for something more, but you just can't figure out what? Maybe you ask yourself -- Is this it? Am I really meant to keep doing this forever? Should I be building something bigger?That's where I found myself last year. Stuck and trying to figure out what to do next. In this episode, I’m sharing how I changed my perspective and my business — and why I’ve made the decision to retire multiple programs this year so I can go all-in on the work that truly moves the needle.If you’ve been feeling scattered, stretched, or like something needs to shift… this one’s for you.🎧 Let’s talk about what it means to let go of the 80%, make room for the 10x, and stop tricking ourselves into playing small.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

If you're in a season of growth in your business, this episode is for you.If you're feeling stuck right now and feel like growth is impossible, this episode is for you too.Today I'm sharing my takeaways from one of my all time favorite business books, "10X Is Easier Than 2X."Grab your big goals and tune in to learn how to make them happen without hustling yourself into the ground.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

There's this buzz phrase floating around the online course and coaching space right now.  Everyone's talking about a 'trust recession'.  This episode is all about my take on what's really going on, how we got here, and how to overcome it.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Ever stare at the “Publish” button on your Facebook ad and suddenly feel like you’re about to jump off a cliff… with your wallet? Been there. 🙋‍♀️In this episode, I’m sharing a slightly spicy take on what’s really holding you back from running ads — and why that fear might be costing you more than just a few bucks.You’ll learn:Why “wasted” ad spend might be the smartest money you spend this monthThe one ad metric that tells you everything you need to knowHow Facebook ads give you more than leads (spoiler: they give you marketing clarity)The mindset shift that helped me and my clients start seeing profitable results fasterPlus, I’ll tell you how I use the ROAS Rescue Kit (and yes, even ChatGPT) to troubleshoot exactly what’s not working — so you can fix it fast.This one’s for the business owner who’s ready to stop stalling and start growing. Just run the ad. You might be one click away from your best leads yet.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Real talk -- Are you celebrating success in your life and biz?In this episode I'm talking about my struggle to celebrate wins, let go of perfectionism, and set realistic expectations for myself and my team.  This episode is outside the norm of "tactical" marketing as I share my journey of growth and the challenges of different phases of my business.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

This is the third episode of the 3-part miniseries: Hot Ads for Cold Leads.Running Facebook ads without a clear system? That’s a recipe for chaos—and a guaranteed way to burn cash. In this episode, I'm breaking down my exact 4-step Profitable Ads Formula, a proven framework developed after millions in ad spend. You'll learn how to plan smarter, test faster, optimize confidently, and finally build a funnel that sells on autopilot.We’ll cover:The secret to creating ad messaging that deeply connects (hint: sub-avatars!)How to run simple tests that slash ad costs (no more months-long testing)The keys to spotting and fixing ad and funnel bottlenecks fastWhat “autopilot” really means—and why most marketers get it wrongReady for ads that finally convert? Listen in and let’s get your ads profitable ASAP.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

This is the second episode of the 3-part miniseries: Hot Ads for Cold Leads.Feel like your ads are being ignored? They probably are. In this episode, we’re digging into how to craft ad copy that grabs attention, connects with cold leads, and gets the click—without sounding like a bro marketer or writing cringe clickbait.You’ll learn:The 3 biggest copy mistakes killing your conversionsA simple formula to stop the scroll and drive actionWhy cold leads need a totally different message than your email list💬 Ready to get support writing ads that actually work? DM me “FCA” on Instagram @iamjackieellis or book a call at soworthit.co/bookyourcallSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

This is the first episode in a special 3-part miniseries called Hot Ads for Cold Leads.If your Facebook ads aren’t converting, tweaking your targeting or adjusting your budget isn’t going to save them.In fact, it might be the most expensive mistake you can make.In this episode, I’m sharing the two costly (and super common) ad mistakes that keep course creators and coaches stuck in the “WTF am I doing?” cycle—and what you should do instead to actually get results.I'm sharing:Why emotional ad decisions are killing your momentumHow adjusting your targeting might be making things worseWhat actually drives clicks and conversions (hint: it’s not your audience size)I’ll also share how one simple messaging shift dropped a client’s cost-per-lead from $18 to $3.46—and how you can make changes like that, too.💬 Ready to stop guessing and start scaling? DM me on Instagram @iamjackieellis or book a free strategy call at soworthit.co/bookyourcall to see if First Class Ads is right for you.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

She's baaaaack!The always hilarious and delightful Marisa Corcoran is joining the show today with tips for writing copy that is full of personality by tapping into your "word closet." Tune in for the most brilliant tips for writing copy that sounds like you.-----------------------------------------Don't forget to sign up for Marisa's free class:The Leave 'Em Wanting More MasterclassThe Proven 3-Part Copy Framework My Clients Use to Make People Say, "Me. Want. Yes. Now!"SIGNUP HERE >> soworthit.co/marisaSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com