Claim OwnershipThe Built For Coaches Podcast
Subscribed: 0Played: 71
Subscribe
© 2026 Mark Strathern
Description
The Built For Life podcast helps coaches and personal trainers inside of the health and fitness industry build their dream businesses by focusing on ethical scaling strategies that are specific to them. The health and fitness industry is saturated with people who are just in it for the money, coaches who can market but have zero coaching skill while many of the great coaches, who live by their morals are being left in the ditch.
There's a line between ethical and unethical but also, there's things that just make you feel uncomfortable that you need to build more skill with. This podcast helps you understand that.
My first role, was always as a coach. So, knowing that people are having traumatic experiences with other mentors, with little to no support or remorse, doesn't sit well with my approach to helping people achieve their goals and never has.
I want to use my platform and influence to show coaches that they can do things in a different way in a forever changing landscape, especially in the digital world.
There's a line between ethical and unethical but also, there's things that just make you feel uncomfortable that you need to build more skill with. This podcast helps you understand that.
My first role, was always as a coach. So, knowing that people are having traumatic experiences with other mentors, with little to no support or remorse, doesn't sit well with my approach to helping people achieve their goals and never has.
I want to use my platform and influence to show coaches that they can do things in a different way in a forever changing landscape, especially in the digital world.
139 Episodes
Reverse
Strap yourself in.
Are you someone worth investing in? Are you someone whose goal is to add as much value as possible to the experience you take your clients through? Or are you focused on chasing money? If this episode resonates with you and you're someone who wants to grow their coaching business with real standards, reach out to me on Instagram https://www.instagram.com/markstrathern_/ with the number "67" & we can chat about how we help you put your skills to good use.
There's reasons why a massive gap is being created between the coaches who are winning and the ones who aren't. More and more coaches will see themselves leave this industry if they don't focus on the key components of what we discuss in this episode and honestly, they deserve to if they aren't willing to do the work in these areas to rise above the poor standards we're currently seeing across the board.
Is organic content dead? Is ads the way forward? Do I need a massive budget? Do I need to focus on one Vs the other? This is just a few questions I tend to receive from coaches when marketing their businesses and I wanted to give you my views + a simple strategy that can blend the 2 together powerfully.
Ghosting has become a widely recognised phenomenon in the health and fitness industry. Often used as a blanket term to categorise a wide range of issues between you, the coach and client. Very often though, the categorisation of ghosting always seems to be put onto the client, never the coach. In this episode we talk about ways that you can combat "ghosting" and increase your retention. We've also never described what occurs as ghosting and most great coaches don't.
People get not giving up and a lack of effort by persisting confused. I have my reasons for why I'll never give up and that's what this episode is about but the time spent always enduring struggle and challenges is always put to good use instead of claiming you have a "never give up" mentality but fall short with your inputs. This episode is more of a raw insight into what shaped me as an individual and why I look for the hard stuff that others would preferably avoid.
Most coaches fall into the void because there's nothing stand out about them. They have opinions that are about as controversial as roasted cheese or toasted cheese. There's a reason many are forgotten and this episode tells you why.
In a world where people chase vanity metrics and use them as a marker for "success" you can build your own world where people follow religiously, regardless of the size. After making well over 7 figures in the past few years with what some people deem as a "small following" I believe that most coaches are missing these key pillars in their marketing and it's why people aren't buying.
Coaches rave about personal standards but they never take a moment to consider how their narratives translate to coaching relationships and why, due to their inability to think critically and objectively about what's best for someone else, can actually be one of the most damaging beliefs passed on to clients.
The top 1% of people make going the extra mile the default standard. If you're claiming you want what many others can't achieve but following the same average outputs, you're wasting a resource that you can't get back.
Coaches never take this aspect of their business into consideration. Arguably, the most crucial part. If you can have high agency in this area, you'll win the game.
In today's episode I interview one of our Built For Coaches clients Aiden who joined us after a previous mentorship experience never lived up to scratch. We talk about Aiden's former role working offshore and how many of the behaviours that he developed their in leadership roles have helped him apply himself to business in a way that's took him from strength to strength. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"
Are you aware of the dynamic you're creating inside your coaching relationships either with clients or your own coach? Most coaches don't realise that they are the root of their problem based on the way they unconsciously create dynamics that aren't that of a coaching relationship and it's impacting everyone's ability to achieve the outcome you want effectively.
In today's episode I interview one of our Built For Coaches clients Chloe who doubled her businesses monthly revenue countless times in 2025 and closed a £7k+ deal. We talk about the impact Chloe wants to have and what drove her to seek out new opportunities to use her skills to her advantage. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"
Have fun while we talk about some of the air head behaviour we see unfold in this industry.
In today's episode I interview one of our Built For Coaches clients Paddy who has made 100+ sales in 8 months, attracting desirable attention from different continents and hit an all time record month in business. We talk about the importance of intention and the core drivers behind why you're building your business alongside the changes he's made to achieve this success. To work with us at Built For Coaches DM me on Instagram https://www.instagram.com/markstrathern_/ with "67"
Connecting the 3 versions of yourself is imperative. Past > Present > Future. You learn from the past, you act in the present, you create the future. Find out how I predicted my future in this episode based on my past and present self, 13 months ago.
This one may sting a little but it's necessary for those that think building a business requires anything other than hard work and commitment in the name of service and contribution. If you're a Gen Z, bali loving, moped riding, protein shake gulping, thirst trap adoring, YOLO advcoting, work-shy business owner in a service based industry that doesn't think there's consequences to your actions... think again.
This episodes talks you through how I went from building a business through sheer will, determination and discipline to fulfilment and meaning. Using the same skills and the same approach, just with a different intention and meaning driving me.
Scepticism is at an all time high for a lot of coaches. Many are scared to engage in conversation in the fear of being sold the same stuff over and over again. That doesn't just go for new coaches, I'm talking about experienced coaches who are good at their job that have now started to experience levels of doubt after past experiences not fulfilling their promise. So, here's the answers to some questions that you're scared to ask.
Comments
Download from Google Play
Download from App Store
United States