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Distribution First

Author: Justin Simon

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Welcome to Distribution First. The show where we flip content marketing on its head and focus on what happens after you hit publish. Each week, I share playbooks, motivation, stories, and strategies to help you repurpose and distribute your content. Because you deserve to get the most out of everything you create.
114 Episodes
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You love what you do. So why does it still feel like you're drowning?In this episode, Justin sits down with Jake Prieur (founder of VideoScale) to unpack a hard truth every marketer, entrepreneur, and leader eventually faces: loving your work doesn’t protect you from burnout.Jake shares the exact systems he uses to automate, delegate, and eliminate the tasks that were draining his time, energy, and creativity — and how doing so didn’t just help him grow his business, but also made him a better husband, dad, and leader.If you’re stuck in hustle mode, wearing too many hats, or constantly wondering why you’re exhausted even when things are “working,” this episode is your blueprint for building a sustainable path forward.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
This is your blueprint for launching a product with confidence. In this live masterclass, Erica Schneider reveals her complete 6-figure launch framework — including the step-by-step process she uses to build hype, grow waitlists, and sell out digital products and services. WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
What do you learn when you analyze 50+ B2B YouTube channels? Well, some of our assumptions are completely wrong. And some of what we found was shocking. In this episode, we break down why most business content gets ignored, what actually drives performance on YouTube, and how to build a strategy that doesn’t burn out your team. If you're publishing weekly just to keep up, this episode will change how you think about video for your company.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
♻️ Sign up to get my content distribution playbook here: https://course.justinsimon.co/Most creators are stuck chasing viral growth and burning out in the process. In this episode, Chris Jordan shares why the typical playbook is broken and how smart creators are building sustainable, successful brands without the overwhelm. Chris has worked behind the scenes with top creators like Lewis Howes, Damon John, and Dr. Benjamin Hardy and he shares why most content strategies lead to burnout and what smart creators do instead to grow sustainably without chasing viral trends.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
Sign up to get my content distribution playbook here: https://course.justinsimon.co/Think YouTube is just for creators? Think again. In this episode, we’re breaking down why YouTube is the most underrated (and powerful) B2B marketing channel in 2025 and beyond.I’m joined by Erik Jacobson, and we cover exactly why YouTube isn’t just another place to upload videos. Iit’s a full-blown distribution engine that can drive visibility, engagement, and real business results.In this episode, we cover:Why most B2B companies are doing YouTube completely wrongThe difference between dumping content and using a real YouTube strategyHow YouTube’s algorithm helps you reach net new audiences (unlike podcasts or blogs)What B2B marketers need to learn from creatorsWhy thumbnails and titles matter more than your production quality*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
If you're still spending big on high-production videos, it's time to rethink your video content strategy. In this episode, Justin and John Azoni break down why low-effort, high-impact video is outperforming expensive corporate productions and how B2B marketers can use this shift to their advantage. WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
In this episode, I sit down with Shannon Howard, Director of Customer & Content Marketing at Intellum, to break down exactly how to use webinars as a powerful lead generation and sales tool. We cover the step-by-step strategy for planning, promoting, and repurposing webinars to maximize your reach and get real ROI from every session. Whether you're struggling with attendance, engagement, or follow-up, this episode will show you how to make webinars a key part of your content marketing playbook in 2025.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
In this episode of Distribution First, I’m sharing the unexpected way I stumbled into my content POV—and why it changed everything. For years, I was stuck in the cycle of creating more content, chasing trends, and hoping something would stick. But nothing felt right.Then, almost by accident, I noticed a pattern in the content that got the best reactions. That’s when everything clicked. In this episode, I break down:How experimenting with everything led me to my nicheThe moment I realized passion alone wasn’t enoughWhy most creators struggle to find their voice (and how to fix it)How my content became 10x easier to create once I nailed my POVIf you feel like your content isn’t resonating (or you’re tired of throwing ideas at the wall) this episode is for you.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
Have you ever asked yourself if organic distribution is enough to propel your content to the right audience, or is paid media the secret ingredient? I sat down with James Carbary, founder of Sweet Fish.James has spent years perfecting the art of video podcasting for B2B clients and navigating the complex world of organic and paid content distribution. By the end of our conversation, you’ll have a clear understanding of how to smartly leverage both organic distribution and paid media to ensure your content reaches exactly who it needs to.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
Get the secret to turning blog posts into viral video content.If you're stuck constantly creating new content with little to show for it, you’re missing out on the power of the content flywheel strategy.Learn how Travis Tyler used SEO data and scroll-stopping creativity to drive tens of thousands of views without starting from scratch.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
Ever wondered why email marketing is still such a big deal in 2025?Well, today we've got Casey Hill with us. He's the Senior Growth Manager at ActiveCampaign, a company that’s been at the forefront of email marketing innovation. Casey's got over a decade of experience and has successfully grown multiple newsletters to over 10,000 subscribers.Stick around because by the end of this episode, you're going to walk away with strategies to grow your email list, engage your audience better, and boost your revenue through smart email marketing.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
Is blogging still the way to go in content marketing, or is it time for a new strategy? I got a chance to chat with Ross Simmonds, a guy who built his career on blogging but also knows the content game has evolved. Ross runs Foundation, a content marketing agency that helps brands grow through smart content creation and distribution.By the end of this chat, you’ll get why just blogging isn’t cutting it anymore and how you can find and use the right channels to really connect with your audience. Get ready to shake up your content strategy and learn all about making your content worth sharing.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
In this episode of Distribution First, Justin talks with Rachel Downey, founder and CEO of Share Your Genius, about how small businesses and marketing teams can effectively leverage podcasts in 2025. Rachel works with top companies to create impactful podcast strategies and shares her insights on building a show that drives results—without needing massive downloads or a weekly cadence. The tips and strategies she outlines in this episode can help you maximize your podcast's potential, even with limited resources. If you’re ready to stop chasing metrics and start creating intentional, sustainable content, learn how to approach podcasting like Rachel does.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
In this episode, Justin chats with Barb Davids on the Small Business Sweet Spot podcast.They cover:The myth of “just putting content out there”Why relying on SEO alone isn’t enough to get your content seenUnderstanding the 80/20 rule for content performanceThe importance of repeating and repurposing your key messagesOverview of the Distribution First Framework⚡️Get the FREE Distribution First Crash Coursehttps://bit.ly/distroplaybook *** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
Creating engaging content isn't all there is. Transforming it into a consistent, key messaging powerhouse is what truly elevates brands and drives significant engagement.In this episode, Justin sits down with Erica Schneider to chat about the common traps of content creation like the urge to imitate perceived successful strategies (hello, SEO rabbit holes!), and the importance of establishing a strong, authentic POV that resonates with your audience over time. They also share tools and mindsets that help maintain focus and prevent the overwhelming pull of constant comparison on social media. *** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
Learn how to unlock the potential of AI in content marketing with insights from Ross Simmonds on this episode of Distribution First. Discover how AI tools can transform your entire content creation and distribution process.Integrating GPT with Google Sheets for meta descriptions and blog posts.Use AI to enhance your creativity and judgment.Tips for creating effective AI prompts for clearer outputs.The role of AI in marketing: Replicating tasks and improving efficiency.The future of AI in job markets and personal growth strategies.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
Struggling to keep your LinkedIn content consistent? I get it.In this week's episode, Justin Simon hangs out with social copywriting expert Matt Barker. They dive into the magic behind a structured social content calendar that'll keep your LinkedIn looking fresh without the headache. Tune in and take away Matt's most actionable tips to level up your LinkedIn game.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
On this episode of Distribution First, we're diving deep with Lashay Lewis on how the right content distribution strategies can boost your bottom-of-funnel results. She peeled back the curtain on her masterful approach to bottom-of-funnel (BOFU) content and how it's been a massive difference-maker in her marketing strategy.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
Did 2024 turn out how you thought it would? In this week's episode, take a look back at some of the top trends we thought were coming over this past year. Back in January, Justin Simon and a panel of content strategy experts, including Jess Cook, Chelsea Castle, and Ryan Baum, envisioned the biggest challenges and opportunities for content marketers in 2024. The panel drills into the complexities of brand storytelling, the need for powerful strategic narratives, and why in 2024, we should have leaned hard into building brand authenticity. Special thanks to RevGenius for hosting the panel. *** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
Tired of the content hamster wheel, constantly churning out new posts, videos, and blogs? In our latest episode, Justin and Greg Swan from ClickUp chatted with the Goldcast crew to uncover the secrets to breaking free from this exhausting cycle. We'll dive deep into:Optimizing and repurposing existing content to maximize its impactLeveraging AI tools like ChatGPT and Goldcast for efficient content transformationPractical strategies for channel-specific content distributionLearn from real-life case studies and actionable insights that will help you rethink your content strategy.*** WHEN YOU'RE READY♻️ Distribution First Newsletter🧭 Get Content Repurposing Roadmap (repurposing system)🚀 Join Distribution First (private membership community)***CONNECT🔔 LinkedIn: @justincsimon🐦 Twitter @justincsimon✉️ Email: hello@justinsimon.co***SPONSORThanks to my friends at hatch.fm for producing this episode and handling all of my podcast production.They give you unlimited podcast editing and strategy for your podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more.
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