The Self-Makers Podcast | Marketing Strategy & Business Growth for Service Providers

Feel like you're drowning in a sea of sameness online? In this AI-dominated landscape, your unique voice and lived experience are your unfair advantage. In this episode, I break down:Why your personal brand is your most valuable asset in 2025 (and no, being "good at what you do" isn't enough)The exact content formats getting real engagement right now (spoiler: it's not your how-to tips)How to weave your authentic stories into marketing that connects and convertsThe Instagram formats that are actually working (and why talking to camera is non-negotiable)Simple ways to humanise your sales process in a world of automationsBecause here's what I know for sure: Your personality, perspective, and human connection are impossible for AI to replicate. Stop hiding behind generic content and start showing up as the irreplaceable expert you are. Ready to stop blending in and start standing out? Let's make some magic.FREE DOWNLOAD: Get my 27-page Lead Magnet Success Manual with 19 proven lead magnet formats for 2025! > LINK https://heyhazal.com/19-proven-lead-magnet-formatsHAZAL'S LINKSThe Self-Makers Mastermind: https://heyhazal.com/self-makers-mastermind Marketing Call Book $20k Marketing CallInstagram: @Hey.HazalWebsite: https://heyhazal.com/#PersonalBranding #ContentStrategy #AIMarketing #2025Marketing #StandOutOnline #AuthenticMarketing #Entrepreneur #SmallBusinessTips #MarketingCoach #SocialMediaStrategy #BusinessGrowth #Storytelling #InstagramMarketing #ContentCreation #OnlineBusiness #BusinessCoach #PersonalBrandMessaging #SelfMakers #MarketingTips #DigitalMarketing

Do you ever feel like some months, clients roll in, and others, you're left wondering where the next one is coming from? You’re not alone. But here’s the truth: Consistent clients don’t come from doing more marketing. They come from having a simple, repeatable system that makes it easy for the right people to find you, trust you, and say yes—without relying on word-of-mouth. In this episode, I’m pulling back the curtain on the 5-part client attraction ecosystem I use (and teach my clients) to create predictable sales—without endless content creation, or just hoping someone sends you a lead. We’ll cover: ➡️ The 5 essential touchpoints every service provider needs for consistent clients ➡️ Why most businesses are missing crucial parts of this ecosystem (and which one might be your blind spot) ➡️ The surprising amount of content someone needs to consume before they buy ➡️ Where most service providers go wrong with their awareness strategy ➡️ How to turn your client experience into your most powerful marketing asset Because here’s the thing, there are people looking for what you offer right now. They just need to know you exist. Let’s make that happen.#MarketingStrategy #ClientAttraction #ServiceBusiness #ReferralMarketing #BusinessGrowth"

REGISTER FOR MY FREE MASTERCLASS: From Random Leads To Reliable Revenue, Your Marketing Pipeline For Predictable $20k Months REGISTER HERE FOR FREEEver looked at your Instagram and felt embarrassed to share it with potential clients?Recorded live from our business retreat (complete with roosters and baby giggles in the background! 🐓), brand strategist Jacqui Naunton and I dive into why even amazing service providers struggle to attract clients without a recommendation.Real talk: Your potential clients make a decision about working with you within 7 seconds of seeing your brand. What's yours saying about you?⚡️ In this honest conversation, we explore: ➡️ The surprising brand mistakes costing you dream clients ➡️ Why looking "professional" has nothing to do with being fancy ➡️ The customer journey most business owners completely miss ➡️ A simple brand upgrade you can implement today ➡️ Plus: The mindset shift that changes everything about how you show upBecause here's what I know for sure: You're too good at what you do to let an inconsistent brand hold you back 🌟Don't forget to catch Part 1 on 'Seriously in Business' podcast where we dive into the marketing side of moving beyond word of mouth!ABOUT JACQUI:Jacqui Naunton is a graphic designer turned online design coach for small business owners. Jacqui is the CEO of White Deer Graphic Design where she has helped hundreds of passionate business owners grow their businesses by giving them the skills and confidence they need to create their own incredible visual brand and graphics. Jacqui has helped her clients sell out workshops, gain followers and book out their businesses through the power of design. Jacqui is the host of Seriously in Business, the podcast for all things branding, design, marketing and business strategy. She also serves hundreds of thousands on viewers on her YouTube channel with branding advice and Canva tutorials, and leads a team in her virtual design studio to create brands, graphics and templates for passionate business owners. Jacqui is a mum, cheesecake lover and Canva enthusiast.JACQUI'S LINKS:Jacqui's FREE MASTERCLASS: www.whitedeer.com.au/designmasterclass Jacqui's YouTube Channel: www.youtube.com/@jacquinaunton Jacqui's Instagram: www.instagram.com/whitedeergd#BrandStrategy #MarketingStrategy #BusinessBranding #ServiceProvider"

Looking for lead magnet ideas that actually convert in 2025?In this lead generation strategy episode, I’m sharing the exact lead magnet formats getting real results in 2025.Marketing expert and business coach Hazal Ozturk reveals why traditional lead magnets aren’t working anymore, and shares proven lead-generation strategies for service-based businesses and online coaches.️ In this lead magnet tutorial-esque episode, you’ll discover:➡️ Top converting lead magnet examples for 2025➡️ How to create high-value lead magnets that attract ideal clients➡️ Email marketing tips for nurturing leads➡️ Plus: Lead magnet creation tips that help boost conversionsBecause here’s what I know for sure: The right lead magnet doesn’t just get you email addresses - it brings you aligned clients who can’t wait to work with you. FREE DOWNLOAD: Get my 27-page Lead Magnet Success Manual with 19 proven lead magnet formats for 2025! > LINK https://heyhazal.com/19-proven-lead-magnet-formats#LeadGeneration #LeadMagnets #MarketingStrategy #BusinessGrowth #EmailMarketingHAZAL'S LINKSThe Self-Makers Mastermind: https://heyhazal.com/self-makers-mastermindMarketing Call Book $20k Marketing CallInstagram: @Hey.HazalWebsite: https://heyhazal.com/

Staring at your endless to-do list, wondering what to tackle first? Those half-finished Canva designs and abandoned lead magnets aren't going anywhere... In this productivity-focused episode, I'm sharing the exact decision-making framework I use (and teach my mastermind clients!) to cut through the noise and focus on what actually moves your business forward. Ready to stop feeling scattered and start seeing real growth in your business? This episode reveals my surprisingly simple approach to getting unstuck and making real progress.⚡️ You'll discover: ➡️ The first question to ask yourself when you're feeling overwhelmed (it's not what you think!) ➡️ How to identify which tasks actually scale your business ➡️ My method for separating 'business as usual' from needle-moving activities ➡️ The key to making decisions that drive sustainable growth Because here's what I know for sure: You don't need a complicated strategy to scale - you just need the right framework to focus on what matters 🌟 FREE DOWNLOAD: Get my 27-page Lead Magnet Success Manual with 19 proven lead magnet formats for 2025! > LINK https://heyhazal.com/19-proven-lead-magnet-formats#BusinessProductivity #BusinessGrowth #ProductivityTips #BusinessStrategy #BusinessCoach #TimeManagement"HAZAL'S LINKSThe Self-Makers Mastermind: https://heyhazal.com/self-makers-mastermind Marketing Call Book $20k Marketing CallInstagram: @Hey.HazalWebsite: https://heyhazal.com/

Let's talk about that rollercoaster of emotions when you're relying on referrals...One minute you're on top of the world because your amazing clients are sending new business your way, and the next you're wondering where your next client is coming from. Sound familiar?In this honest conversation, I'm sharing my thoughts on why so many talented business owners get stuck in this cycle - and more importantly, how to break free from it in a way that feels natural and aligned.⚡️ We're diving into:➡️ Why being amazing at what you do isn't enough anymore➡️ A fresh approach to attracting clients that doesn't feel icky➡️ The simple shifts that can transform your marketing from overwhelming to easeful➡️ Plus: My personal take on what's actually working in 2025Because here's what I know for sure: You can create consistent client flow without burning out or feeling like you need to be everywhere at once. 🌟If you're tired of the feast or famine cycle and ready for a more sustainable approach to growing your business, this episode is for you.#BusinessGrowth #MarketingStrategy #ClientAttraction #BusinessSuccess #ServiceBusiness"HAZAL'S LINKS:The Self-Makers Mastermind https://heyhazal.com/self-makers-mastermindInstagram: @Hey.HazalWebsite: https://heyhazal.com/

What if the key to achieving bigger business dreams in 2025 was actually... having more fun with it?In this first episode of 2025, I’m sharing my unexpected (and slightly cheeky) word of the year that’s completely shifting how I think about business growth and success.Here’s the truth: While everyone’s setting serious business resolutions, I’m taking a more playful approach that might just change how you view your own potential. ️🎯 ️⚡In this episode, I share:➡️ My surprisingly playful word of the year (and the story behind it!)➡️ Why pushing boundaries doesn’t have to feel heavy➡️ A fresh perspective on what’s really possible in your businessPlus: Thoughtful prompts to help you choose your own powerful word for 2025. Because here’s what I know for sure: The magic happens when we give ourselves permission to dream bigger while keeping things simple. 🌟#BusinessSuccess #BusinessGrowth #BusinessStrategy #EntrepreneurMindset #BusinessGoals #2025GoalsHAZAL'S LINKS:The Self-Makers Mastermind https://heyhazal.com/self-makers-mastermindInstagram: @Hey.HazalWebsite: https://heyhazal.com/

Real talk: The way we write and connect with our audience is about to transform in 2025. Are your copy and messaging ready?In this forward-looking episode, I’m joined by messaging strategist Samantha Hoilett to reveal the major shifts coming in brand messaging and copywriting when it comes to business in 2025.Here’s the truth: While everyone else is obsessed with AI-generated copy, there’s a powerful counter-trend emerging that could completely change how we connect with our audiences.In this value-packed conversation, we dive into:➡️ The simple shift that’s helping businesses book out their services months in advance➡️ A controversial take on sophisticated selling that’s changing everything➡️ The unexpected way some brands are creating instant connectionBecause here’s what I know for sure: The businesses that thrive in 2024 won’t be the ones with the biggest budgets - they’ll be the ones who understand this key principle we discuss in the episode.HAZAL'S LINKS:The Self-Makers Mastermind https://heyhazal.com/self-makers-mastermindMarketing Call Book $20k Marketing CallDownload $20k Plug-and-play Marketing Planner: HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/SAMANTHA'S LINKS:Instagram: HereThe Bold Messaging Diaries: HereWebsite: https://samanthahoilett.com/

If you’re feeling overwhelmed by all the marketing ‘shoulds’ in your business, this episode is your permission slip to simplify!In this value-packed solo episode, I’m pulling back the curtain on the exact marketing strategies my most successful clients are using right now to book out their programs well into 2025. These are the same strategies helping them create sustainable success without the overwhelm.Here’s the truth: The most successful online businesses in 2024 aren’t doing ALL the things - they’re doing the RIGHT things.️⚡ In this episode, I’m sharing:➡️ The #1 shift that’s helping my clients book out their programs months in advance➡️ A controversial approach to standing out in 2025 (this might surprise you!)➡️ The simple two-channel marketing strategy that’s getting massive results➡️ Plus, the real reason most business owners are overcomplicating their marketing (and what to do instead)Because here’s what I know for sure: You don’t need complicated marketing strategies to scale your business. You just need the right approach.HAZAL'S LINKS:The Self-Makers Mastermind Book $20k Marketing CallDownload $20k Plug-and-play Marketing Planner: HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/#OnlineMarketing #BusinessStrategy #BusinessCoach #MarketingStrategy #BusinessGrowth #OnlineBusiness #DigitalMarketing #BusinessTips

Facebook ads can feel overwhelming when you're scaling your business, but they don't have to be!Join marketing strategist and Facebook ads specialist Jayne Day as she reveals how to create sustainable ad systems that actually convert in 2024. With 13+ years of experience helping coaches, course creators, and online experts optimize their Meta ads, Jayne shares her proven strategies for getting quality leads for as little as 20 cents (yes, really!). 🎯In this value-packed episode, we're diving deep into:➡️ The real cost of Facebook ads in 2024 (it's lower than you think!) ➡️ A step-by-step framework for troubleshooting underperforming ads ➡️ How to attract aligned leads that actually want to buy ➡️ Why your marketing strategy needs alongside your ads to thrive ➡️ The exact starting budget for success Whether you're just starting with Facebook ads or looking to optimize your existing campaigns, Jayne shares invaluable insights on creating a holistic marketing strategy that attracts quality leads on autopilot. Plus, discover the latest trends in video content and audience building that are working right now.HAZAL'S LINKS: The Self-Makers Mastermind Book $20k Marketing Call Download $20k Plug-and-play Marketing Planner: Here Instagram: @Hey.Hazal Website: https://heyhazal.com/ JAYNE'S LINKS: Website: https://webonize.com.au 100 High-Converting Ad Targeting Ideas For Your Online Business: Here Abundant Ads Academy: Here #FacebookAds #MetaAds #DigitalMarketing #OnlineBusiness #MarketingStrategy #BusinessGrowth #LeadGeneration #SocialMediaMarketing

In today's episode, I'm joined by Lisa Macale, the founder of Golden Brands, a membership and community built for purpose-driven business owners who want to grow authentically and sustainably. This episode is perfect for anyone looking to understand the power of building a community-based business, the mindset needed to scale with confidence, and the behind-the-scenes of what it really takes to create sustainable success.Here’s what you’ll get out of this episode:Insight into Lisa's exact steps to build a community-driven membership that attracts loyal, engaged members who stick aroundPowerful advice on overcoming imposter syndrome and the mindset shifts that helped her stay focused, even in the face of setbacksPractical strategies for building and maintaining strong relationships with your audience—plus how Lisa keeps members engaged both online and offlineTips on balancing business growth with family life, maintaining boundaries, and why giving yourself grace is keyAnd if you’re curious about what it really takes to start, scale, and keep your business moving forward, Lisa shares her favourite hacks for staying organized and her top productivity tips for business ownersWhether you’re building your own community, want to step out of your comfort zone, or are looking for inspiration from someone who’s been in the trenches, this episode is packed with actionable takeaways to help you make real progress in your business.HAZAL'S LINKS:The Self-Makers Mastermind WaitlistJoin The Self-Maker Community Facebook Group HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/LISA'S LINKS:Website: https://goldenbrandsco.com/Business Plan Template: HereLead Magnet Ebook Template: Here

Welcome to the latest Marketing Hotline episode! Today, I’m diving into your marketing questions!Ever feel like you’re just repeating yourself in your content, or wonder why you keep getting clients who say, “I’ll think about it”? We’re going straight to the heart of these issues.In this episode, I’m sharing my best tips for keeping your content fresh without always starting from scratch, positioning yourself as the go-to expert, and attracting clients who value what you offer and are ready to invest. Plus, I’ll explain how to set up a marketing system that feels streamlined and makes growth feel totally achievable.This episode is packed with practical advice you can use right away to simplify your marketing and bring in consistent, high-quality clients.And if you’re ready for even more support, grab the $20K Marketing Checklist below to help you build those $10K, $20K months with focus and ease. Send me a DM on IG @Hey.Hazal with the word 20 and I’ll send this through to you.Do you have a question you’d like answered on the Marketing Hotline? Send me a DM with the word HOTLINE and then your question, and I’ll consider it for the next episode!LINKS:The Self-Makers Mastermind WaitlistJoin The Self-Maker Community Facebook Group HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/

Guess what? In this special comeback episode of The Self Makers Podcast, I’m sitting down with my design genius friend, Jacqui Naunton, and she’s throwing some spicy questions my way—ones I didn’t even see coming!YOUR FREE $20K MARKETING PLANNER & TRACKER We’re cutting through the fluff and talking about the real marketing strategies that actually drive sales.I’m sharing my biggest business lessons, the moves that worked, and how I help my clients focus on what really matters—without the overwhelm.Whether you're stuck in busywork, feeling burned out, or just want results now, this episode is for you. Oh, and we recorded this at our business retreat, so expect some fun distractions (yes, lambs included 🐑).It’s packed with actionable steps to transform your marketing—tune in and let’s make 2024 your year!Don’t forget to grab my $20K Marketing Planner & Tracker—the exact tool I use to streamline my marketing, save time, and hit those big months. Download it for free and start simplifying your marketing today!It’s packed with actionable steps to transform your marketing—tune in and let’s make 2024 your year!YOUR FREE $20K MARKETING PLANNER & TRACKER Hazal's Links:Instagram: https://www.instagram.com/hey.hazal/?hl=en Website: https://heyhazal.com/Jacqui's Links:Instagram: https://www.instagram.com/whitedeergdWebsite: https://www.whitedeer.com.au/

So, you think you have an amazing lead, who will turn into a client… But then the dreaded thing happens. You get ghosted.And your DMs and your inbox are looking like the scene out of a Hollywood Western, with a bail of hay rolling across the scene. You had thought for SURE that this one would be different, and perhaps it’s been happening again, and again, and again.In today’s podcast episode, I’m sharing with you why this may be happening to you as well as 3 strategies you can implement to prevent you from getting ghosted both before your sales conversation, during your sales conversation AND after.PLUS, if you listen to the end, I have a special announcement for you that I’m so excited to share! And you, dear reader, are the first to know!Enjoy!LINKS:The Self-Makers Mastermind WaitlistJoin The Self-Maker Community Facebook Group HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/Marketing For Premium Leads Masterclass Here

I’m taking you behind the scenes today, into actual conversations and strategies my clients are using right now to generate $10k+ months within their businesses. So, if you’re currently wondering any of the below:How do I attract aligned leads right now?How do I stand out in my niche?What kind of messaging is working best in content right now?Then this episode is for you! I have 4 actionable strategies, you can start using today to support you to 6-fig plus right now.Enjoy!LINKS:The Self-Makers Mastermind WaitlistJoin The Self-Maker Community Facebook Group HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/Instagram Audit: https://heyhazal.com/instagram-audit

Something that has been coming up in conversations a lot lately is how to figure out what my niche is? How do I decide who, specifically, I help and how do I effectively communicate that?In today’s episode, I’m sharing a live training I held, where I break down:🎯 The Two Easy Methods to Identify Your Niche: two simple strategies to help you pinpoint your niche and stand out in a crowded market.🔎 Prompts to Help You Identify Your Ideal Clients: so that you can learn to speak your ideal client's language and attract them with ease.When you know exactly who you're serving and can communicate how you can help them, you become irresistible to the people who need you most. Which is what we all want from our marketing, right?Enjoy! LINKS:The Self-Makers Mastermind WaitlistJoin The Self-Maker Community Facebook Group HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/

In a podcast first, we're speaking about how to manage your cash flow at any stage of your business, with profit and growth consultant, Laura O'Hagan! I asked Laura some curly questions, so I'm very excited for you to listen to this one!We spoke about:How to identify that your financial management system needs refiningOvercoming money mindset blocks and avoidanceBest investments for early-stage businessesHow to improve your business's profitabilityStep-by-step guide on how to manage your cash flow within your businessLaura, helps business owners to pay themselves more, increase profit and reap more financial rewards from their business while they grow the business aligned with their ultimate vision, ensuring profitability is prioritised every step of the way. She is a Profit First Professional, a Chartered Accountant and a certified coach and brings a unique multi-modal approach blending strategic advisory, the Profit First framework, mindset coaching and consulting.Laura's Links:Website http://www.laurajohagan.com/Resources http://laurajohagan.com/resourcesHazal's Links:The Self-Makers Mastermind WaitlistJoin The Self-Maker Community Facebook Group HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/

Earlier this year, I set myself a fun challenge to post 29 days in a row on Instagram. I love setting fun challenges like this for myself because I get to test the data and see what is and isn't working on the platform and use this data, along with what my research in the industry is doing, to observe trends and provide recommendations not only for my own business but also for my clients.I have taken away four key insights, throughout this time period, that I believe will really support you in the way you're creating this year. I'm talking about what kinds of content received the most reach, what didn't perform well, and what were some surprising insights I gained as well.This was super fun to create, and I'm excited for you to listen!LINKS:The Self-Makers Mastermind WaitlistJoin The Self-Maker Community Facebook Group HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/IG Audit (limited time only): https://heyhazal.satoriapp.com/offers/279681-30-minute-ig-audit

I’m so delighted to introduce you to my friend and Self-Makers Mastermind client, ​Dr Elizabeth Ball​!Liz is an Online Yoga Teacher and has seen some INCREDIBLE results in her business, like x13 her profit in 3 months. In this episode, Liz is going to share: - How to find joy and alignment in sales conversations - The importance of being open to personalizing offerings and adapting to client needs - How she has created a marketing and content creation approach that is enjoyable and effective - How embracing your passions and breaking away from the norm can lead to unique and fulfilling product offerings that support yourself and your clients And a lot more! Thank you so much to Liz for sharing her wisdom and insight in this episode. Liz's links:Website: www.elizabethannball.comInstagram: @elizabethannballFREE 30min Release stress & Relax Yoga classUse code SELFMAKERS15 for 15% off the online membership Hazal's links:The Self-Makers Mastermind WaitlistJoin The Self-Maker Community Facebook Group HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/

There's no doubt that consumer behaviour is changing in 2024. People need more trust, and more nurturing before purchasing now than in the last couple of years.Which means that, as business owners, we need to approach making sales in our businesses differently as well. The "post and they will come" method is not the go this year, so in this week's episode, I'm sharing what your, "Your No. 1 Focus For Business Scale in 2024" is, and how you can build trust, credibility, and those deep connections with your audience.We're talking, how you're going to stay ahead of the curve and build long-term sustainability. I'm excited for you to listen to this episode, it's an important one!LINKS:The Self-Makers Mastermind WaitlistJoin The Self-Maker Community Facebook Group HereInstagram: @Hey.HazalWebsite: https://heyhazal.com/