Claim OwnershipMarketing Strategy for Wedding Professionals & Businesses: The Evolve Your Wedding Business Podcast
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Description
Want to grow your wedding business to 6 figures and beyond without burning out? The Evolve Your Wedding Business Podcast is here to help.
Hosted by best-selling author and wedding business strategist Heidi Thompson, this podcast is packed with actionable tips and strategies tailored to wedding professionals like you.
Whether you’re a planner, photographer, officiant, or florist, you’ll discover how to attract your dream clients, book more weddings, and build a thriving business—without working 60+ hours a week.
Each episode features expert advice, success stories, and proven strategies to help you make more money and reclaim your time.
Ready to take your wedding business to the next level? Tune in and visit https://www.evolveyourweddingbusiness.com for show notes, guest info, and even more free resources to grow your wedding business!
340 Episodes
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👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you getting ghosted after wedding inquiries and wondering what went wrong? It is one of the most frustrating experiences for wedding professionals. You spend time replying quickly, sending information, and hoping for a response… only to hear silence. The truth is, ghosting usually has less to do with couples being rude and more to do with how your wedding inquiry process is set up. If your process leaves c...
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you thinking about advertising on The Knot and WeddingWire but starting to wonder if it is really worth it? You are not alone. So many wedding pros jump into these platforms hoping for a steady stream of leads, only to find themselves frustrated, exhausted, and questioning where their money went. On the surface, these directories look like the easy answer. But behind the glossy sales pitch, there are hidden...
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you struggling to get your real wedding submissions published? You’re not alone. So many wedding pros spend hours creating galleries and writing copy only to hear nothing back from editors. It feels frustrating, and you’re left wondering what editors really want to see. The truth is, getting featured isn’t about luck, it’s about strategy. Real wedding submissions are one of the best ways to boost your...
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you wondering how to book more weddings in 2026? You’re not alone. Wedding pros everywhere are already thinking about what the next booking season will look like, and it is shaping up to be very different from the past. Couples are taking longer to book, they’re doing more research before reaching out, and the competition for attention has never been higher. In this episode, I’m breaking down what you need ...
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you wondering how to get more wedding clients without relying on ads or price cuts? The secret is simpler than you think. The way you craft your client experience directly impacts how many wedding referrals you receive. In this episode of the Evolve Your Wedding Business podcast, I’m joined by Lianne M. Feliciano to talk about how creating a luxury client experience can naturally turn happy couples into you...
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you hoping 2026 will finally be the year your wedding business has a calm, consistent booking season instead of feeling like a rollercoaster? Right now is when the work that leads to those steady wedding bookings in 2026 actually happens. The truth is, if you wait until things slow down to think about your marketing, you’ll already be behind. Since the end of COVID, I’ve noticed a clear difference between w...
👉 Watch my free training to go from hustling for leads to getting steady bookings. Are you pouring time and energy into your wedding marketing but still struggling to get booked? You're not alone. So many wedding professionals follow the usual advice, post on social media, pay for wedding advertising, and still feel like they’re spinning their wheels. If you're wondering why the bookings aren’t coming in, even though you're doing what you're “supposed” to do, this episode is for you. In this ...
👉 Watch my free training to go from hustling for leads to getting steady bookings. It’s not just about pricing or response time. There’s a hidden belief that’s quietly sabotaging your wedding bookings and most wedding pros don’t even realize it’s there. In this episode, we’re digging into the real reason your inquiry process might be costing you clients. I’m sharing a personal story that will hit close to home, especially if you’ve ever wondered why couples seem to vanish after reaching out. ...
👉 Watch my free training to go from hustling for leads to getting steady bookings. Why aren’t you getting wedding bookings even though you’re doing everything they say to do? You’re showing up on Instagram. You’re following the trends. You’re posting consistently. And yet... inquiries are slow. Bookings feel harder than ever. If you’ve found yourself wondering what else you could possibly be doing, you’re not alone. Right now, so many wedding professionals are spinning their wheels because th...
Does booking weddings feel harder in 2025 than it used to? You’re not imagining it. I hear it all the time from wedding pros who are doing everything they’re supposed to be doing, showing up on social media, blogging, and networking but the inquiries just aren’t coming in the way they used to. The truth is, the wedding market has shifted, and the strategies that worked even a year or two ago might not be cutting it anymore. In this episode, we’re diving into why booking weddings feels harder ...
Are you losing wedding bookings and wondering why leads keep ghosting you? I hear this all the time from wedding pros who feel like they’re doing everything right. Couples inquire, maybe you reply with a pricing guide or a quick message, and then… crickets. But what if they didn’t ghost you? What if you ghosted them? In this episode, I’m digging into what really happens after an inquiry lands in your inbox and why your current wedding inquiry process might be turning potential clients away. I...
Why is it so hard to break into the luxury wedding market? So many wedding pros dream of working high-end weddings but don’t know how to raise their prices or attract premium clients. You’re doing great work, but the jump to luxury feels out of reach. In today’s episode, I’m joined by Nikisha King, a wedding stationery designer who made that leap. She shares how she transitioned into the luxury wedding market, raised her prices with confidence, and started booking high-end clients who value h...
Falling behind on your wedding business goals? You're not the only one. It’s easy to start the year with a full head of steam and then lose momentum when client work, life, and overwhelm take over. But here’s the good news you can still turn things around. In this episode, I’m walking you through how to build a wedding business plan that helps you reset, refocus, and actually grow your wedding business in a way that feels doable. If you’re ready to stop spinning your wheels and start making i...
Why does social media feel like such a grind and still not bring in bookings? So many wedding pros are stuck in the loop of “posting to post,” never really knowing what to say or whether it’s actually working. If you’ve ever stared at your Instagram wondering what to share, this episode is for you. Because the truth is, you don’t need to be everywhere or post every day to make social media work for your wedding business. You just need a seasonal strategy that speaks directly to what your coup...
Do you ever sit down to work on your wedding marketing and suddenly find yourself deep-cleaning your fridge, scrolling social, or chasing a dozen half-finished tasks instead? You’re not lazy and you’re not broken. You’re experiencing what I like to call Wedding Vendor Marketing ADHD. If you’ve ever struggled to follow through on your wedding business marketing to-do list even when you know what needs to get done, this episode is going to feel like a breath of fresh air. Because it’s not just ...
Are you curious about how AI for wedding pros actually works in real life? I’m not talking about vague marketing hype or tech jargon. I’m talking about real wedding professionals using AI to save time, clarify their message, and book more of the right clients. In this episode, I’m giving you a behind-the-scenes look at how members of The Wedding Business Collective are using two custom AI tools I created just for wedding pros. These aren’t generic prompts or robotic content generators. These ...
Why are so many wedding inquiries ending in silence? You’re getting inquiries, you’re replying, and sometimes you’re even following up. But still, they ghost. I hear this all the time from wedding pros who feel like they’re doing everything right and still not booking as many clients as they should be. The truth? A weak or missing follow-up system is leaking bookings and most wedding businesses don’t even realize it’s happening. In this episode, I’m joined by Kaitlyn Blair of Virtually Vital ...
Are you pouring time into your wedding marketing only to wonder why it’s not converting? Why your website visitors don’t stick around? Why inquiries ghost or never turn into bookings? You’re not alone and it’s probably not your pricing or your portfolio. It’s your message. In this episode, we’re digging into one of the biggest marketing mistakes wedding professionals make without even realizing it. I call it The Clarity Trap, and it’s what happens when you try to sound clear and professiona...
Want more credibility and dream clients without burning yourself out trying to market everywhere? Wedding PR might be exactly what you are missing. In this episode, I am joined by Meghan Ely of OFD Consulting, one of the leading experts in wedding PR. We are diving into how wedding professionals can use media features, real wedding submissions, and expert quotes to stand out, build trust, and book more weddings. If you have ever wondered how to get your work published, how to get quoted as ...
Are you feeling overwhelmed by all the marketing tasks you're supposed to be doing in your wedding business? You're not alone. Most wedding pros are trying to post on social media, blog, send emails, run ads, optimize for SEO, and network, without a clear plan tying it all together. In this episode, we’re going to fix that. I’m walking you through how to create a wedding business marketing plan that actually works for you. One that helps you book more of your ideal clients without spending al...
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