Claim OwnershipThe Art of Sway
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© 2023 The Art of Sway Danielle Wiley, Sway Group CEO
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Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
120 Episodes
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Join host Danielle Wiley for an illuminating chat with Caroline Dettman, a true marketing powerhouse and champion for gender equity. Get ready for a conversation that takes you behind the scenes of Caroline's inspiring journey from aspiring lawyer to a leader in the marketing world. From her innovative work at Have Her Back to her commitment to elevating women's voices at The Female Quotient, Caroline stands out as an influential leader in the industry — and she also touches on the complexities of being a working mom during the pandemic, the effects of remote work on parenting, and the crucial role of workplace flexibility for parents. This episode is a must-listen for anyone interested in stories of change, women's progress in business, and true workplace equality.
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From Farm to TikTok: Join Danielle Wiley and Ali Cox as they explore the fascinating digital evolution of agricultural marketing. Discover the forward-thinking strategies brands use on platforms like DoorDash and TikTok — and learn about why understanding the story behind our food not only enhances its value for consumers, but also encourages them to invest more and truly savor each bite. Tune in for a treat both marketers and food lovers will appreciate, in this episode that serves up a blend of modern tactics and age-old farming traditions.
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How can discussing pay rates openly lead to more effective influencer marketing campaigns? Tune in for a dynamic conversation with Jessy Grossman, the successful entrepreneur behind WIIM (Women in Influencer Marketing); a community committed to empowering women in the influencer marketing industry. Jessy is a vocal proponent for salary transparency, and she joins host Danielle Wiley to explore how this effort enables decision-makers to negotiate better deals in influencer partnerships. In addition to covering Danielle's experiences in achieving work-life balance as a business owner, the conversation dives into Jessy's dedicated efforts through WIIM to uplift women in both business and influencer marketing spheres. Don't miss this outstanding conversation that sheds light on the evolving dynamics of work, pay, and influence in the digital age!
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Join host Danielle Wiley and ‘Brand Whisperer’ Naomi Gora, as they explore the surprisingly influential role of personality assessment tools when it comes to sharpening leadership skills and solving workplace conflicts. Whether you’re an INFJ or an ESFP, or something else entirely, discover why it matters in the grand scheme of things. Find out how heightened self-awareness can lead to better communication, collaboration, and a thriving workplace environment — especially during challenging times.
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In this episode, Host Danielle Wiley and Reebok’s Head of Global Brand Strategy Connor Altier discuss the modern dynamics of brand influence, particularly spotlighting Reebok's novel concept aimed at challenging the trend of 'deadstocking' among Gen Z. They also explore the exciting realm of Name, Image, and Likeness (NIL) in the college sports domain, tapping into the potential of micro-influencers and local hero athletes. Don’t miss Connor’s expert insights on how brands can pivot towards sustainability while maintaining a strong influential presence! Discover how Reebok is tackling these challenges, and what it means for the sportswear industry to combine influence with realness and social responsibility.
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Join the ‘momfluencer’ conversation with our expert guest Sara Petersen, as we explore the intricate — and often fraught — world of mom influencers. Sara shares her unique perspective on maternal myths, the changing dynamics of influence in today’s digital era, and the lesser-talked-about realm of dad influencers. Tune in as we uncover how the phases of motherhood drive specific content interests, as well as how the early days of mom blogging have transformed into today’s influencer culture. Expect juicy insights, a bit of controversy, and a fresh take on the age-old tales of motherhood in today’s Insta-crazy times.
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Explore the hidden ingredients that shape the world of cookbook publishing with host Danielle Wiley and her guest Sally Ekus from Ekus Group. Sally is a prominent literary agent in the culinary world, and her refreshing transparency in the publishing industry brings a candid perspective on book advances, behind-the-scenes editorial work, and the (often confusing!) role of an agent. Join the conversation as they unpack the dynamic evolution of food media, from timeless cookbook publishing to the new age of social media influencers. Delve into the intersection of influence and authenticity — and find out how a robust online presence and journalistic integrity come together to create a winning recipe for cookbook success.
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Don’t miss this thought-provoking discussion with host Danielle Wiley and Brandon Saho, a former sports reporter turned mental health advocate and content creator. Together, they take on a timely and relevant topic: the shifting landscape of mental health awareness in sports and the influencer realm. From the changing attitudes towards athletes' mental well-being to the complexities of college athletes managing the pressures of Name, Image, and Likeness (NIL) opportunities, this conversation offers valuable insights into nurturing mental wellness within industries driven by influence and visibility.
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Join host Danielle Wiley and her guest Erica Alioto, Global Head of People at Grammarly, as they explore the changing landscapes of remote work, modern leadership, and communication. This episode digs deep into solutions for the challenges of the virtual workspace, from fostering intentional communication to mastering the art of timely feedback. Plus, how businesses can maintain authenticity during trying times like layoffs and the continued importance of written communication in an age of evolving norms. Don't miss these invaluable insights tailor-made for today's dynamic work environments!
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Join Meagan Francis, The Mom Hour podcast host and entrepreneur, as she takes us on a remarkable journey characterized by transformation and tenacity. Transitioning from a dynamic career in radio broadcasting to her present-day endeavor of establishing a bookstore amidst the picturesque terrain of Michigan's Upper Peninsula, Meagan's story exemplifies the true essence of resilience and personal reinvention. With reflections on her successes, missteps, and the power of adaptability, this conversation will inspire you to consider the endless potential for reinvention in your own life.
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Want to know more about the intersection of social media and creativity in building vibrant, inclusive communities? Dive into this engaging conversation with Jen Joyce, Head of Marketing at Making, the groundbreaking social marketplace app for makers, crafters, and artists. From the rise of small creators to the influence of celebrity crafters, the power of social media in championing women and BIPOC-owned businesses, and the internet's role as a third space for expanding connections amidst a pandemic, Jen explores it all. This fun discussion, peppered with personal guilty pleasures and a shared love for creative hobbies, underlines the value of community, diversity, and creativity in the rapidly evolving maker space.
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Unlock the secrets of successful influencer marketing with guest Katie Stoller, an experienced marketer and author of the "Influencer Insider Guide.” Get ready for expert tips, strategies, and real-life stories on harnessing the power of influencers to grow your brand — plus practical advice and inspiring insights for building genuine relationships online.
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Join Dr. Marcus Collins — award-winning marketer, cultural translator, and author — as he takes us on a fascinating journey into how brands can navigate and influence cultural currents. We explore the intersection of technology and human behavior, the concept of cultural identity and how it influences our worldview, and much more. (Plus, get ready for a twist as we uncover how a Kansas City pork manufacturer ingeniously leveraged streetwear giant Supreme for a jaw-dropping marketing moment!) Finally, don't miss out on intriguing insights into Marcus's role in running digital strategy for none other than Beyoncé herself.
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When you’re consumed by the constant high-demand tasks of motherhood, how can you also focus on self-care, pursue your passions, and thrive in the career you love? Leslie Forde, founder and CEO of “Mom’s Hierarchy of Needs” highlights the complicated intersection between job, personal life, and motherhood — while sharing her revolutionary advice for influencing the pecking order of how things get done.
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Want to unlock the secrets of leadership and personal growth from a top expert in emotional intelligence and digital learning? Step into the world of Cheri Alexander, a powerhouse former C-suite executive now rocking the world of education.. Gain exclusive insights into her unique mentorship approach, which empowers over 250,000 Coursera students and is further amplified through her faculty role at the University of Michigan Ross School of Business. Cheri also shares her expert wisdom on harnessing people skills, the art of adaptability in the corporate realm, and the ever-crucial mantra of embracing change.
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Could the secret to overcoming stress in our complex world lie in the mastery of positive emotions? Esteemed psychologist and researcher Dr. Michele M. Tugade shares her fascinating insights on the transformative power of positive emotions. A renowned authority in the field of Positive Psychology, Dr. Tugade reveals how actively embracing joy, gratitude, and optimism can improve coping mechanisms, reduce stress, and contribute to overall well-being.
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Can we finally have an elevated conversation around menopause? Let’s ditch the taboos and misconceptions in favor of straight talk that actually helps women embrace the power of change. Health and fitness expert Selene Yeager, famously known as the 'Fit Chick’, shares how women can keep crushing their goals throughout every age and stage.
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Are you all set for a nostalgic joyride? Join the funny and charming hosts from “The Pop Culture Preservation Society” as we discuss the often-silly influences from past and present, the powerful role of nostalgia in fostering connection and joy, and the (surprising!) importance of preserving cherished memories in today’s ever-changing cultural landscape.
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Shoppable content and ‘shoppability’ is red-hot right now, but how can brands uncover best-practice strategies that truly move the needle? Bridget Fahrland from Edelman’s Connected Commerce offering reveals the secrets to creating engaging, frictionless e-commerce journeys that use influence to close the deal.
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Too often, women’s approach to fitness is driven by weight loss goals, and is it any wonder this isn’t a sustainable and healthy mindset? Michelle Segar, award-winning health researcher and author of ‘The Joy Choice’ helps unpack the ways women can redefine our approach to fitness, with a focus on self-care rather than punishment.
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