The MSP SEO Podcast

Gaining topical authority using subtopics that link to a main topic in your IT business blog is a great way to rank in the search engines. Check out the IT Rockstars one month free trial for full details on how to rank your IT business top of the search.

Back in the old days you could just outrank your competitors with backlinks - the more you had the higher you'd get in the search. The search engines soon caught onto this manipulation - now the quality of the backlink is what's important.

There's a way you can outrank the competition and fly under the radar of much bigger IT businesses. In this video, I detail how you can deploy 'shadow keywords' for your website that will allow you to obtain more sales appointments.

A subtle change in the marketplace has been taking place since the pandemic. You might not have noticed, i'm stating the obvious here but it has to be acknowledged so you can take advantage of it.

Obtaining high quality backlinks is one of the elements that goes towards getting your webiste ranked highly in the search engines. As part of a series of sneay backlinks you can get for free here's the first. Thanks to @ConnorShowler on Twitter for this series of sneaky backlinks.

Ever done a web search and landed on an Amazon product page?  Well, your IT business can use the power of Amazon product pages to generate leads.  In this episode, we cover something known as parasite SEO, which has been around for many years - only now are SEO experts waking up to the power of this due to the way Google is now giving authority websites like Amazon increased exposure in the search results.

In this episode, we outline the process of optimizing your page titles using Microsoft Copilot. Having worked with many IT and MSP businesses, we've refined how you can speed up the process of on-page optimization using the free inbuilt copilot that comes as part of Microsoft Edge when signed in with your Microsoft 365 account.

I get asked this question a lot, and that's how long the page I'm optimizing in the search should be.

I get asked this question a lot, and that's how long the page I'm optimizing in the search should be.

Many of the SEO experts are using this SEO tool for exploring parasite SEO.  It's called CTR manipulation tread with caution. 

In this episode, we cover on page SEO optimization and a tool that can help you rank on the first page of the search results.  If you have an IT business, then this episode is for you. 

Join Scott from IT Rockstars as he takes a refreshing morning walk through Huntly, Aberdeenshire, and dives deep into the seismic shifts in search engine optimization for Managed Service Providers (MSPs). From the days of local SEO dominance to the current era where national and international presence matters, Scott reflects on the game-changing impacts of the pandemic and the rise of remote IT support. With younger business owners turning to online-first approaches, the opportunities in the IT world have never been more expansive. Whether you're an MSP looking to capitalize on these changes or just curious about the evolving digital landscape, tune in to uncover the vast opportunities that await in the world of SEO. Plus, get a sneak peek into how IT Rockstars is leading the charge in this new frontier. Don't miss out on these insights and more – only on the IT Rockstars podcast!  

Account-based marketing is the answer to all your lead generation problems in your IT business. I speak with MSPs every day, and they all have the same issue - a lack of leads. Here's how ABM works: Step 1) Build a Prospect List Step 2) Market specifically offline & online to that list Step 3) Follow Up with the list Step 4) Build Authority and the relationship Step 5) Sign up for a 1-month free trial of IT Rockstars to learn more. https://www.itrockstars.net

️ SEO Opportunities in 2023: The IT Service Provider's Edge" ️ Join Scott, even while he's soaking up the sun on vacation, as he dives deep into the seismic shifts in the SEO landscape for 2023. If you're an IT service provider or MSP, this episode is pure gold! In this episode, you'll discover:1. The Power of ChatGPT: How this tool is revolutionizing content creation, allowing for hyper-targeted content that speaks directly to specific niches and localities. 2. Monthly Magic with IT Rockstars: Scott spills the beans on how to maximize the monthly content drops from IT Rockstars, turning them into SEO-rich masterpieces. 3. The Rise of Topical Authority: Move over backlinks; there's a new player in town. Learn how diving deep into key topics and surrounding them with related content can skyrocket your rankings. Plus, get a glimpse into Scott's vacation life and the adorable adventures of Orla and her elusive dummy! Whether you're an SEO newbie or a seasoned pro, this episode is packed with insights that can transform your strategy. Tune in and level up! --- Remember to subscribe for more insights and strategies from the frontlines of IT and SEO. Catch you in the next episode!   Get one month free access to IT Rockstars: https://www.itrockstars.net?utm_source=podcast ---

I'm potentially moving away from Facebook advertising - it has been good over the last 4+ years; however, there are some advanced targeting options on LinkedIn Ads that have caught my interest. This includes the ability to narrow down what LinkedIn users state are their skills. Combining this with demographics and seniority within a company can get you to the decision-makers in a matter of minutes. The test is live now - I'll report back in 3 weeks with the results. Would love to connect with anyone else that's interested or has run LinkedIn Ads. #manageditservices #itsupport #cybersecurity

In this episode, Scott from IT Rockstar shares his experiences and insights on leveraging webinars and lunch & learns to generate quality leads for IT, MSP, and cybersecurity businesses. He reveals how these live events not only help build authority and credibility but also facilitate connections with potential prospects in a local business network. Scott highlights how he has been utilizing Microsoft Teams to host webinars, benefiting from the platform's landing page creation and automated meeting invites. He shares his strategies for managing the follow-up process with attendees and non-attendees, converting them into potential clients. Additionally, he touches on the significance of having a planned and systematic approach to hosting these events. Whether you're in a niche market or servicing a local area, this episode has valuable tips for anyone looking to grow their IT or cybersecurity business. Visit https://www.itrockstars.net, for more information on how we help businesses grow.

Sales can be like making new friends – sometimes, it takes time. And that's okay! In this podcast episode, we talk about how taking your time can be a super-smart move in the MSP (Managed Service Provider) world. We'll share secrets on how to turn a slow process into big wins! So, put on your thinking cap, and get ready to learn some cool tricks that will help your business grow. Tune in, and let's have some fun!

In this latest episode of our podcast, we delve into the game-changing potential of Microsoft Teams for Managed Service Providers (MSPs). As the digital landscape continues to evolve, the importance of running efficient and engaging webinars cannot be overstated. Tune in as we discuss how embracing Microsoft Teams for webinars can help MSPs attract the right clients, elevate their brand, and stay ahead of the competition. Our expert guests share their insights on the benefits of utilizing Microsoft Teams, including seamless integration with other Microsoft tools, enhanced security, interactive features, and customizable webinar experiences. We'll also cover how to leverage these benefits to target high-value clients and ensure you're providing the best services to meet their needs. Whether you're an MSP looking to expand your business or simply interested in optimizing your webinar strategy, this episode is packed with actionable tips and insights that you don't want to miss. Join us in exploring the future of webinars through the lens of Microsoft Teams, and learn how to take your MSP business to the next level.

In this episode, we sit down with Paul Lloyd, an MSP Sales Expert with years of experience working with managed service providers of all sizes. Our main topic of discussion is how to get your MSP ready for a potential recession. With the economy being unpredictable, it's important for MSPs to be prepared for any downturn that may come their way. Paul shares both defensive and offensive tactics that MSPs can use to prepare for a recession. We discuss strategies for managing expenses, optimizing pricing, and diversifying your offerings. We also dive into the importance of building strong relationships with clients and focusing on customer retention during tough times. Whether you're a small MSP just starting out or a larger organization looking to weather any storm, this episode has valuable insights to help you prepare for the future. Tune in to learn how to make your MSP recession-proof with the help of an experienced sales expert.

IT business owners and MSPs, are you looking for ways to improve your website's search engine visibility? Scott Millar shares the key takeaways from our transcription to help you optimize your website for better search engine rankings. Firstly, localizing your website's content is essential, especially for services like IT support and IT services. By mentioning your local area in your content, you'll increase your chances of appearing in local searches. Secondly, meta tags are a powerful tool that can help search engines understand what your page is about. Our guest expert demonstrates how to customize your content for a specific vertical using an example of a blog post on using chat GPT securely in your business, providing niche-specific tips that will improve your website's SEO. Thirdly, creating social media posts is an effective way to promote your content and reach your target audience more efficiently. Our expert guest provides valuable tips to help you streamline these processes, saving you time and effort. Lastly, regardless of whether you're a member of IT Rockstars, The Tech Tribe, or Paul Green's MSP marketing Edge, you can still use this optimization process to improve the content that you receive from all these awesome resources.  Learn how to optimize your website for better search engine rankings, localize your content effectively, use meta tags to improve your SEO, and promote your content on social media to reach your target audience more efficiently. #SEO #LocalSEO #MetaTags #ITSupport #ITServices #MSPs #ITBusinessOwners #MSPMarketing #ITRockstars #TheTechTribe #PaulGreensMSPMarketingEdge