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"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
145 Episodes
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In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up. Katie walks through how her role...
In this episode of Content, Briefly, Jimmy Daly, Eric Doty, and Chloe Thompson reunite to tackle one of marketing's oldest challenges: how do you tell the difference between a shiny object and a real opportunity? The conversation kicks off with a Linke...
In this episode of Content, Briefly, Alex sits down with Brad Smith, co-founder of uSERP, to unpack why most content marketing reporting is a waste of time — and what to do instead. This episode is a companion to Brad's LinkedIn article, " Why Most Rep...
In this episode of Content, Briefly, Eric Doty and Chloe Thompson tackle a question every content marketer faces: where do great content ideas actually come from? Spoiler — it's not keyword tools or AI prompts. Eric and Chloe walk through the internal ...
In this episode of Content, Briefly, Alex shares the very first Superpath Quarterly Update, a new format where he pulls back the curtain on how the community is growing, what's shipped, what didn't work, and what's coming next and takes questions from ...
In this episode of Content, Briefly, Alex sits down with Rachel Bicha, a freelance content strategist and founder of The Art of Content — a collective microblog bringing content marketers together to share thoughts on practice and theory. They dig into...
In this episode of Content, Briefly, Eric Doty and Chloe Thompson dig into corporate America's latest hot job title: storyteller. Inspired by a viral Wall Street Journal piece, they unpack whether the surge in storytelling roles represents a genuine sh...
In this episode of Content, Briefly, Alex talks with Caelean Barnes, CEO of Gauge, about what actually drives results in AI search. They unpack why clear, direct first-party content is the biggest lever, how third-party platforms shape AI narratives, a...
In this episode of Content, Briefly, Jimmy and Eric dig into synthetic feedback — using AI personas to pressure-test your content before publishing. They share how to build data-informed audience profiles, turn them into reusable Claude skills, and gat...
In this episode of Content, Briefly, Alex and Eric dive into the “freelancer niche explosion” — and why 2026 may belong to micro‑specialists. They explore how leaner in‑house teams, post‑layoff hiring caution, and rapid AI adoption have reshaped the ol...
In this episode of Content, Briefly, Chloe, Eric, and Jimmy unpack the idea of “content theater” — creating content not just to be consumed, but to shape perception, legitimacy, and trust. They debate when content breadth can be more valuable than dept...
In this episode of Content, Briefly, Chloe and Eric explore the invisible work behind content marketing — and why content teams often struggle to get credit for their impact. They discuss how content fuels revenue and growth while remaining difficult t...
In the final episode of Content, Briefly for 2025, Jimmy, Chloe, and Eric revisit last year’s predictions, reflect on what actually happened, and share their outlook for content marketing in 2026. They discuss themes like “back to basics,” platform‑nat...
In this episode of Content, Briefly, Jimmy, Chloe, and Eric share updates from their new and evolving roles, reflecting on onboarding, shifting responsibilities, and the importance of deeply understanding your product and customers before diving into e...
In this episode of Content, Briefly, Jimmy and Chloe go solo to unpack navigating new roles and career development in content marketing. They share honest reflections on starting fresh at new companies, the overwhelm of onboarding, and the importance o...
In this episode of Content, Briefly, Jimmy chats with Nate Turner, co-founder and CEO of Ten Speed, about the evolving world of organic marketing and how AI is reshaping content strategy. They unpack what organic marketing really means today — beyond S...
In this special episode of Superpath, Jimmy welcomes Alex Hilleary as the new CEO of the community — marking a major transition after five and a half years with Jimmy at the helm. They dive deep into the story behind Superpath’s origins, from its early...
In this episode of Content, Briefly, Chloe and Eric go solo to unpack cross-functional alignment and content adoption — why leadership buy-in and internal advocacy are key to making content truly impactful. They discuss how to connect content to busine...
In this episode of Content, Briefly, Jimmy, Eric, and Chloe dig into the role of podcasts in B2B content strategies — where they fit, who should host them, how to repurpose them, and whether they’re truly essential in 2025. Eric shares how the Dock pod...
In this episode of Content, Briefly, Chloe Thompson sits down with Rachel Bicha, a Boston-based freelance content strategist whose tagline—“an analog girl in a digital world”—captures her refreshingly human approach to B2B marketing. They explore how R...
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