DiscoverThe Business Of Coaching
The Business Of Coaching

The Business Of Coaching

Author: Sarah Short

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To be a coach, one must have clients. To have a coaching business, those clients must be ones who pay.

This podcast is designed to support qualified coaches to build robust, financially viable coaching businesses.
33 Episodes
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This question is more important than it seems.!
I found myself on the receiving end of the most astonishing piece of spam! Let me tell you about it.
I think we are when it comes to client acquisition. Let me explain why.
It's Different For Me!

It's Different For Me!

2024-03-2807:55

One of the worst things a coach can do is make themselves a 'special case'.
This is my least favourite question ever! In this episode, I'll explain why hearing it makes my heart sink! To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
What's the difference between learning about building your practice (with a C) and your practise (with an S)? LOTS! To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
Marketing for coaches is not the same as marketing for consultants and therapists. Let me explain. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
In this week's podcast episode, I talk about what good marketing is - and what it isn't. I also talk about the four most common problems that the coaches have with pricing and why it is better to be transparent with your pricing. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
In this week's episode, I talk about why getting focused and getting visible are everything you need to find paying coaching clients. I also explore why marketing skills are just as important as coaching skills when it comes to building a coaching business. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
In this episode, I will be exploring whether it really is possible to get a coaching client in 30 days, and if so, how?! I also share a recent conversation I had with a coach who HATES marketing! To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
In this episode, I'm going to talk about the difference between Job Title and Niche. I'm also going to talk about why it is important that coaches do not give up their day job in order to put themselves under pressure to succeed with their coaching business. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
Wait, WHAT? There's a hierarchy of client acquisition? Really? Well no, there isn't, but you would be very hard pressed to believe that from the hype. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
Failure is embarrassing for coaches who are accustomed to success in their careers. In this episode, I will discuss why this is the case. I will also discuss why NOW is the best time to start a coaching business. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
Some coaches have no problem at all walking out of coach training school and straight into corporate coaching contracts. How do they do it - and why do others struggle? To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
Let's get the skinny on marketing for coaches - is it a science, and art, or a scam? Also - let's look at the difference between marketing and just posting. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
There's a significant difference between being qualified and being an in-demand coach. In this episode I talk about how to move from one to the other. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
So many coaches are really fed up about the idea that they need to market - in this episode I look at why that is, and why they really do need to learn how to market well. I also look at the downsides of pro-bono coaching. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
In this week's episode, I'm looking at the prevalence of bad coaches with unethical marketing (or not!) and why it is that coaches feel that we shouldn't make our coaching about the money. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
In this week's episode I compare the difference between being crap at something with not actually having learned how to do it and I burst 8 myths about marketing in the professional coaching space. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
In this episode, I'm going to talk about why marketing is the same whether you want one client or a diary full. I'm also going to talk about the difference between a coaching practice and the practice of coaching. To take our 3-minute, free coach business analyser quiz, go to ⁠⁠⁠⁠⁠⁠⁠thecoachingrevolutionquiz.com⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠Build A Coaching Business⁠⁠⁠⁠⁠⁠⁠ is our free online community about all things business building for coaches.
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