Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

I’m sharing a real look inside my own subscription box business. Not the highlight reel. The actual numbers, the launches that worked, the one that didn’t, and the decisions that shaped where we’re headed in 2026. The numbers never tell the whole story. But they also never lie. Always start by looking at your numbers.  I added 1,300 new subscribers in 2025.  What surprised me most? Some of our biggest growth didn’t happen during launches at all. What happened between launches mattered more than I expected. May and September ended up being two of our strongest months. No cart open. No big push. Just momentum doing its job. What made the difference?  Staying visible instead of disappearing after launches Treating email like a growth tool, not just a reminder Paying close attention to who was already saying yes That’s also why retention became such a big win this year: I’m ending 2025 with a 94% retention rate People weren’t just buying a box once, they were staying One of my biggest - and somewhat unexpected wins - was my teacher tee subscription launch. My “baby subscription” doesn't always get a lot of attention. I ran a short, focused launch that doubled that subscription in just five days. Revenue told one story. Profit told another. After 8.5 years, I passed $6 million in subscription box sales. A huge milestone that felt great. But 2025 didn’t end up being a record year. Revenue finished 4.8% down compared to the year before Profit margins increased by 12% That shift came from smarter buying, cleaner inventory, and fewer decisions made out of panic. You can be down in revenue and still be building a healthier business. Some things in 2025 were harder than they should’ve been. We ran into backend issues that affected payments, cash flow, and retention.  At the same time, social media visibility dropped hard. Content that used to perform just didn’t. If you’ve ever felt like you’re doing everything right and still not seeing traction, you’re not imagining it. This was one of those years where pivoting mattered more than pushing. Where I’m putting my energy in 2026. I’m going all in on what’s already working. That looks like: Growing subscriptions earlier in the year instead of waiting Putting more focus on email and paid ads between launches Cutting tools, products, and offers that don’t earn their keep Letting subscriptions lead instead of chasing one-off ideas When I applied the 80/20 rule, the answer was obvious. Most of the revenue in my business comes from subscriptions. So that’s where the focus stays. Before you plan anything, ask yourself this. As you head into 2026, I want you thinking about three simple questions: What worked - and how can you do more of it? What didn’t - and what are you ready to let go of? Where do you actually want to go in 2026 - and what needs to change to get there? You don’t need more ideas. You need fewer, better decisions. Join me for this episode for an honest look behind the scenes and a grounded way to think about what comes next in your own business. And if you want support along the way, come join us inside Launch Your Box. You don’t have to figure this out alone. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

One of the biggest challenges subscription box owners face isn’t a lack of ideas. It’s knowing what to promote, when, and how to stay focused without feeling like you’re leaving money on the table. In this first episode of our new Ask Sarah series, I’m joined by Launch Your Box member Jenn Klein, founder of The Woodland Hare. Jenn brought a question that so many box owners quietly wrestle with: “Sometimes I feel torn between promoting the subscription box and promoting other items. When I post too many things in one day, they don’t seem to be seen. Should I mainly focus on the subscription?” If you sell both a subscription and one-off products, this episode will bring instant clarity. Why This Confusion Is So Common I started by telling Jenn what I want you to hear too: you’re not doing anything wrong. This tension shows up when you care deeply about your business and you’re trying to make smart decisions. But when everything gets promoted equally, the message can get muddy. And that’s when audiences scroll past instead of taking action. Clarity isn’t about doing more. It’s about choosing a clear direction. Your Subscription Is the Main Character Here’s the core of the coaching I gave Jenn: Your subscription box is your recurring revenue engine. It’s the offer that builds stability, momentum, and long-term growth, so most of your marketing should lead there. That doesn’t mean your shop products don’t matter. It means all roads point back to the subscription. I call this the 70% Rule: About 70% of your content should lead to or support your subscription box. The remaining 30% can spotlight shop items, behind-the-scenes moments, or lifestyle content, as long as it still connects back to the box when possible. How to Promote Other Products Without Losing Focus Instead of promoting everything separately, I encouraged Jenn to think about integration. Your shop products can: Tease what’s coming in a future box Highlight past box favorites Show how items pair together in real life Reinforce the value of being a subscriber (“Subscribers saw this first!”) This is exactly how I approach my own businesses. Even when I’m showing a one-time product, the direction of the post still leads people toward the subscription. A Simple Weekly Content Rhythm We also talked through how to simplify content planning so it feels supportive, not overwhelming. A consistent rhythm might include: Sneak peeks and theme teasers Subscriber photos or unboxings Short educational posts answering FAQs Lifestyle shots showing products in use Clear, confident CTAs to join or stay subscribed The goal isn’t perfection. It’s focus. Coaching Toward Simplicity (and Ease) One of the most important reminders I shared with Jenn was this: You don’t need to be everywhere, doing everything, all the time. When you simplify your focus, your audience knows what to do. And you get to show up with more confidence and less pressure. If You’re Feeling Torn Right Now… Come back to this question: What do I want to grow long-term? Let that answer guide your content, your energy, and your decisions. Your other products aren’t going anywhere. They can support the big picture without stealing the spotlight. Join me for this special “Ask Sarah” episode of the Launch Your Box Podcast and let’s simplify your content strategy so your subscription can grow with clarity and confidence. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Have you thought about taking your subscription box business from a side hustle to a full-time gig?   It’s absolutely possible. I did it and so have many members of Launch Your Box.    But…    Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and personal.    Take your time and get real about what your goals are. Are you currently working 40/50/60 hours a week and want to work less? Do you want to make more income than you have been?    The truth is, you can get there. But you’ll need to make a plan and work that plan. Start by asking yourself these four questions:  What is the income you need to replace?  What is the survival income you need to cover your bare bones expenses every month?  What portion of that survival income can be covered by someone else (spouse, parents, roommates)?  What is the initial investment you’ll need for your business (products, supplies, packaging, tech)?    Understand that your business will need to be profitable before you can pay yourself. That takes time. It took me 9 months before I was able to pay myself a regular paycheck. 8 ½ years later, I pay myself a very nice salary and also pay the salaries of more than 20 employees.    Join me for this episode as I take you on my journey from tiny side hustle making $200 a month to where I am now, running two multi seven-figure businesses, answering those questions, knowing my numbers, and making careful decisions every step of the way.     Important Links:  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠ Launch Your Box with Sarah Website⁠  Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today!

You don’t need a photoshoot.You don’t need new content.And you definitely don’t need to overthink it. In this Friday Fuel episode, I’m sharing how to turn what’s already sitting in your camera roll into real sales this weekend using photos and videos you’ve already taken. If you’ve been telling yourself you’ll show up “when things are more polished,” this episode is your permission slip to stop waiting and start posting. Your phone is full of content that sells, you just haven’t used it yet. I walk you through exactly what to look for in your camera roll, including: Packing boxes Unboxing moments Stacked shipments Labels, inserts, and flat lays Sneak peeks of inventory Your hands assembling boxes Your workspace mid-ship Even the messy, in-progress moments count. Especially those. Your audience isn’t just buying a box. They’re buying from you. In this episode, I explain why everyday, non-business photos build trust. And how trust leads to sales. Things like: Your morning coffee while prepping orders A walk outside while thinking through next month’s box Your dog hanging out in the office A messy work table before launch A quick post office run Travel photos with a behind-the-scenes caption These aren’t filler posts. They’re connection builders. A Simple 3-Day Posting Plan (Friday–Sunday) I break it down into a realistic, no-stress weekend posting plan using only what’s already on your phone. Friday: Visibility & Light CTA Reel or short clip (packing, organizing, workspace setup) Casual text like: “Packing this month’s box. Want one?” Simple static post with a clear link-in-bio CTA Saturday: Show Value + Build Connection Carousel showing what’s inside the box Stories with behind-the-scenes clips, product shots, polls, or countdowns A quick “can’t wait for these to go out” talking clip if you want Sunday: Urgency + Final Push Reel or story of boxes stacked or ready to ship Static post with a detail shot Clear urgency: “This box ships tomorrow. Last chance to grab yours.” You don’t need to overthink it You just need to scroll through your phone and post Take Action:  Pick one photo from your camera roll right now, write a quick caption, and post it before the end of the day. And remember:  Real moments sell. Personality sells. Connection with your audience sells. And your camera roll already has everything you need. Join me for this episode, where I’ll show you how to scroll your camera roll, pick a few everyday photos, and turn them into connection, visibility, and real sales this weekend. No new content, no overthinking, just action. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

If you’ve been sitting on a subscription box idea for way too long, this episode is for you. In today’s episode, I’m breaking down 5 powerful reasons why 2026 is an incredible time to start a subscription box. Yes, even if you’ve been watching this space for years and wondering if it’s “too late.” Spoiler alert: it’s not. Not even close. We’ll talk about market opportunity, recurring revenue, loyal customers, and why subscription boxes continue to thrive. Especially for niche, well-positioned brands. I get asked all the time: “Is it too late to start a subscription box?”The truth? The industry is still growing fast, and there is so much room for niche boxes done well. The global subscription box market passed $37 billion in 2025 It’s projected to grow past $100 billion in the next few years You don’t need a subscription box for everyone - just a box for your people.  Reason #1: You Don’t Have to Constantly Sell If you’ve ever felt stuck in the daily hustle of: Posting Emailing Promoting Starting over tomorrow Subscription boxes allow you to sell once and get paid month after month, building revenue that compounds instead of resets. In a world where: Organic reach is down Ads cost more Attention is scattered Recurring revenue brings stability and peace of mind. Reason #2: You Build Loyal, Raving Fans Subscribers open more emails and engage more deeply Long-term subscribers turn into your best customers Community is one of the biggest hidden benefits of a subscription box (My average subscriber stays 17 months - and that relationship matters.) Reason #3: The Product Is Already Sold You’re buying inventory after customers have already said yes. Less risk Less waste Easier planning Better cash flow And in 2026, customers want thoughtful, intentional products, not mass-produced clutter. Reason #4: You Get to Create Something You Love In a world full of: Screens Algorithms AI-generated everything A subscription box is different. It’s real. It’s tangible. It’s personal. Whether your box is built around products, creativity, education, or connection, your passion becomes the experience, and your audience feels that. Reason #5: Predictable, Consistent Revenue Feast-and-famine sales cycles are exhausting. Subscription boxes give you: Stability The ability to plan ahead Freedom to hire help or take a break Revenue that doesn’t disappear if one post flops There is nothing like watching renewals hit your account month after month. If you think it’s “too late,” here’s the shift to make: The most successful subscription boxes aren’t broad. They’re specific. People want to feel: Seen Connected Part of something If you’ve been waiting… This is your sign. If you’re ready to move from thinking to planning, I want you to join me for my FREE 6 in 60 Workshop. In just 60 minutes, I’ll walk you through how to plan 6 months of subscription boxes that speak directly to your ideal customer. Whether you’re still brainstorming or ready to launch, this workshop will give you clarity and momentum. Join me for this episode to hear why 2026 is a smart, strategic time to launch a subscription box. And how this business model can give you the stability, freedom, and momentum you’ve been craving. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Feeling like you’re supposed to be everywhere online? Instagram. TikTok. Facebook. Pinterest. YouTube. Threads. It’s exhausting. And for subscription box owners who are already sourcing products, packing boxes, fulfilling orders, and serving customers, it’s simply not realistic. In this week’s Friday Fuel episode of the Launch Your Box Podcast, we’re talking about why trying to “be everywhere” is burning you out and how choosing two primary marketing channels plus email can simplify your strategy, free your time, and help you show up with more clarity and consistency. The Mental Load of “Being Everywhere” Most subscription box owners aren’t just creating content, they’re juggling every part of their business. When you’re told you must be on every platform, it adds guilt, pressure, and overwhelm. Remember: You’re building a subscription box, not applying to be a full-time influencer. Trying to chase every social media trend only spreads your energy thin and keeps you from showing up the way your audience needs you to. Start with Momentum Before you add anything new, look at what’s already working. Are you consistently active on Instagram? Does your Facebook group get good engagement? Do your Pinterest pins get clicks? Are your Stories getting replies? You don’t need to reinvent the wheel. Build on what already has traction.Momentum is one of the most valuable assets in your business. Don’t ignore it to chase something shiny and new. The 2 Channels plus Email Formula Here’s your simple focus formula: Choose 2 Primary Marketing Channels Add Email Marketing Every Week Pick your channels based on: Where your audience already spends time Where you can show up with consistency What feels natural for you to maintain Your mix might look like: Instagram Reels & Facebook Lives Pinterest & Blog posts TikTok & Instagram Stories But no matter what you choose, email is non-negotiable. Your email list is the only audience you own, and it drives launches, waitlist signups, and sales. If a social post flops, nobody sees it.But when you send an email? It lands in inboxes. That’s powerful. Build a Repeatable Routine First Most subscription box owners don’t need more platforms. They need more consistency. Before asking “Where else should I be?”, ask: “Am I showing up consistently here?” “Does my audience know when to expect me?” “Have I built my content muscle yet?” Nail your routine on two channels plus email first. Then you can repurpose or expand once it feels easy. Action Steps Audit your energy and results: What’s working? What’s draining you? Choose your 2 primary channels and commit to them for the next 90 days. Send a weekly email (even a short one). Build the habit. Don’t add more until you’ve built consistency where you already are. You don’t need to be everywhere. You just need to be where it matters consistently. Join me for this episode and find out why doing less can actually help you grow more. Two channels. Plus email. That’s it. And I’ll show you how to make it work. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

For many subscription box owners, the silent killer of conversions isn’t a lack of traffic, it’s unclear messaging. Your box might be beautifully curated and full of value, but if visitors can’t understand what it is, who it’s for, and why it matters in 10 seconds or less, they’re leaving. In this episode, Sarah breaks down exactly what strong subscription box messaging looks like, where most subscription box owners go wrong, and how to improve your message across your entire customer journey. Messaging isn’t just your homepage headline. It’s the story you’re telling everywhere: on your sales page, product listing, Instagram bio, emails, checkout page, even your cancellation flow. You understand your subscription box because you live in it, but your customer doesn’t. Clarity must come first. The 3 Core Elements Every Message Must Include Who is it for? What do they get? Why does it matter? 10 Common Messaging Mistakes 1.  Messaging That Is Too Vague or Generic 2. Only Listing Features, Not Benefits 3. Trying to Appeal to Everyone 4. Unclear or Missing Homepage Headline 5. Sales Page Lacks Structure or Detail 6. Misaligned Visuals 7. Weak CTA Language 8. Assuming People Already Know What Your Subscription Box Is 9. No Emotional Connection or Transformation 10. Inconsistent Messaging Across Platforms Conduct an audit to evaluate your own message. Look at your: Homepage (especially above the fold) Sales page Product page Instagram bio About page Checkout flow Emails - especially your welcome sequence Subscription confirmation and cancellation flow By the end, you’ll know exactly where your message is strong, and where it’s confusing your customer. 5 Action Steps to Improve Your Messaging This Week Rewrite your homepage header Add hooks to your sales page headings Strengthen your product page with specifics and visuals Create a simple voice guide for consistency Get outside feedback from someone who isn’t familiar with your box Great messaging isn’t about being clever. It’s about being clear. If your ideal customer can land on your page and instantly think, “Oh, this is for me,” you’ve done your job. Listen to this episode to learn the 3 parts of strong messaging, the 10 mistakes that cost you subscribers, and the simple steps you can take this week to improve your conversions. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Are you telling yourself you're "just not consistent"? That your schedule is the problem? That if life would just calm down for a minute, you’d finally make progress in your business? I’m calling you out (with love)in this week’s Friday Fuel episode of The Launch Your Box Podcast. Because I’ve been there, too. And what I’m sharing in this 10-minute mindset reset might be exactly what you need to break through. It all started with a stat I heard at a conference. Only 1.9% of women-owned businesses ever reach a million dollars in revenue. That number stopped me in my tracks. And it got me thinking about why so many subscription box businesses stall out before they ever really start. Inside this episode, I’m walking you through the four barriers that are actually holding you back, and the simple shift that can move you forward starting today. Get honest about what’s actually distracting you. Stop chasing new strategies and start following the roadmap you already have. Take back control of your numbers, including your profit margin. Rethink the story you’ve been telling yourself about consistency. Here’s the truth: You’re already consistent. You just haven’t chosen to be consistent in your business. Yet. And that changes now. Ask yourself: What’s distracting me from growing my business? Which of the 4 barriers is holding me back? What’s ONE thing I can do every day for the next 7 days to show up differently? You don’t need a 10-step plan. You need one simple action, on repeat. Listen now and let’s make that shift together. Because million-dollar momentum doesn’t start with a perfect plan. It starts with showing up. Join me in all the places:     ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!

“Don’t bring that stale inventory into 2023!” - Sarah Williams  Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves.  One of my favorite ways to move product and get old inventory off my shelves is by selling Mystery Boxes. They’re new, fresh, and fun for your customers and a GREAT way to reduce inventory without putting clearance tags all over everything.  Whether you made a bad buy (been there), overbought for your subscription box (yep, been there, too), or you’ve just had a slower year than last year and need to move some product quickly, Mystery Boxes are a great strategy.  The goal is to get your money back. Don’t focus on making a large profit or even a profit at all. Focus on getting the cash you spent on the items back in your bank account and getting space back on your shelves.  The excitement of a Mystery Box is not knowing what’s inside!  Mix items from past subscription boxes with items never in boxes.  Make subscribers aware they might receive something they already have.  These are not curated experiences like your subscription box. They are filled with items at a great value. Create different price points. Choose different size boxes, fill them up, and price them.  These Mystery Boxes won’t all be the same. If you have 20 of one item and 30 of another, you can still make 50 boxes. Just make sure the items you’re putting in the boxes have a similar size and value.  Get excited about these Mystery Boxes and start teasing your audience about a week before you’ll start selling them. Go LIVE, let your audience see how excited you are, and show them one of the boxes and how FULL it is! Talk about the value!  Do you have inventory you need to liquidate? It’s time to let go of old product and start fresh in the new year. Join me for this episode to learn how to create your own Mystery Boxes and start liquidating!   Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠    Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today!

Have a million subscription box ideas, but no idea which one to launch? You’re not alone. So many aspiring subscription box owners get stuck right here. Spinning in indecision. Afraid to choose the “wrong” idea. And waiting for clarity that never comes. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a simple framework to help you move from overthinking to deciding. Because the truth is, clarity doesn’t come from thinking harder. It comes from taking action. If you’ve been stuck in idea overload, this is the mindset reset you need. Instead of chasing the perfect idea: 1 – Acknowledge that “too many ideas” is a form of fear.Coming up with a long list of ideas feels productive. But really, it’s a sneaky way to stay safe. You can’t launch five boxes at once – and you don’t need to. You just need to pick one. 2 – Use the 3 C’s to filter your subscription box options.I walk you through a simple framework to help you evaluate your ideas and find the one with the clearest path forward. Choose the idea you can build momentum around now. 3 – Let go of the pressure to pick the perfect subscription box idea.Your first box doesn’t have to be your forever box. It just has to be the one you start with. And the faster you start, the faster you learn. 4 – Make the decision and move forward.Action builds confidence. Once you’ve chosen your direction, commit. Focus on progress, not perfection. Your Friday Fuel Challenge: Pick ONE idea and talk about it this week. Share a post, send an email, or start building your waitlist around it.Because clarity follows action. And one focused idea is how you’ll finally launch your box. Need help planning your first 6 boxes once you’ve picked your idea?Join my FREE 6 in 60 Workshop at⁠ 6in60workshop.com⁠ Join me in all the places:     ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!

Have you gotten stuck trying to decide what to include in your subscription box? You want to give your subscribers everything they could possibly want - but you know it’s not possible to do that and stay profitable. It is so easy for new subscription box owners to overthink everything and end up overwhelmed. One subscription box owner decided to keep things simple - really simple - and now has more than 500 monthly subscribers!  Meet Launch Your Box member Emily Vincent of The Polka Dot Poodle. Emily is creative and fun and loves to give gifts. She doesn’t just “give” gifts, though - she presents them in a way that makes them seem personal and extra special. Emily is passionate about gift-giving and adding the special touches that take a gift and turn it into an experience for the recipient.  When Emily first started her business, she was creating all the things. She and I share a love for monograms and she was creating and monogramming products for her many customers. But she quickly found that creating the same item over and over again didn’t bring her joy. When she examined what she loved about her business, she realized what she really loved was designing gift tags for people to give the items she made as gifts.  So Emily decided to focus on just that. Gift tags. She started a digital subscription where subscribers receive a digital file with that month’s designs and print them themselves. How easy is that?! No printing, no packing, no shipping. Emily’s workload is the same whether she has 10 subscribers or hundreds.  Emily soon realized that some of her subscribers wanted to receive the gift tags already printed and ready to go. They wanted her to make things even easier and more convenient for them. She was happy to oblige and started another version of her subscription. For these subscribers, Emilly prints the physical gift tags and ships them - just the tags - to her subscribers. Still simple and easy to fulfill.  Because Emily likes to serve her audience, she recently added another subscription. This one is more custom, more personalized, and more labor-intensive. And yes, it involves monograms. But Emily loves it and so do her subscribers. And she is careful not to take on more subscribers than she can comfortably handle.  When Emily started her first subscription, she had 37 subscribers. That number has grown to more than 500 subscribers. 500 people who receive gift tags designed by Emily every month.  Gift tags. How simple is that?  Emily’s advice to anyone thinking about starting a subscription box? Just start. Develop your idea, create a landing page, grow your email list and social media followers, and just start. She promises it will be worth it.  Join me for this episode and learn how Emily found subscription box success by focusing on what she loves to do and keeping things simple. Find and follow Emily:  ⁠The Polka Dot Poodle on Instagram⁠ ⁠The Polka Dot Poodle on Facebook ⁠ ⁠The Polka Dot Poodle Website⁠ Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!

If you want to make more sales this week, but don’t want to chase new customers, run ads, or overhaul your whole marketing strategy, this episode of The Launch Your Box Podcast is for you. One of the biggest mistakes subscription box owners make when looking to grow their business? Overlooking the people who already said yes. Your current subscribers are your warmest audience. They love your brand, they open your boxes, and they already trust what you deliver every month. Inside this Friday Fuel episode, I’m sharing three simple, practical ways to generate extra revenue using the subscribers you already have. No launch, no ad budget, and no extra overhead required. 1. Add a Simple Upsell Before Renewal A few days before renewal, give your subscribers a chance to add something special to their next box. Keep it easy, keep it relevant, and make sure it fits inside the box they're already getting. Some ideas: A coordinating item A seasonal exclusive A “mystery upgrade” A subscriber-only item pulled from your shop Promote it with a quick email: “Want to add this to your next box?” “Just for subscribers. Add this before your box ships!” Why does it work? They’re already expecting a charge. This simply gives them a fun, low-barrier way to get more of what they love while increasing your average revenue per subscriber. 2. Give Subscribers Access to Past Boxes If you’ve been in business for a while, you likely have leftover past boxes. They’re valuable… but only if people know they exist. Turn them into a subscriber-only vault. What to include: Boxes from recent months or seasons Limited leftovers from special editions Any extras you never publicly sold How to promote it: “Missed this one? Here’s your chance.” “Subscriber exclusive: Shop past boxes before they’re gone.” Why does it work? Subscribers know the value of your boxes. If they missed one - or want to gift one - this becomes an easy yes for them and fast revenue for you. 3. Offer a Subscriber-Only Promo or Perk Subscribers love feeling like insiders. When you give them access no one else gets, they respond. Offer them: Early access to a new collection or seasonal drop A subscriber-only limited-quantity item A special discount code for the week (ex: 15% off shopwide) Say things like: “You get first dibs just for being a subscriber.” “This week only: shop exclusive and save!” Why does it work? Exclusive perks drive loyalty, encourage extra browsing, and often lead to bonus sales from people who are already your best buyers. You don’t need a full blown launch to make more money. And you don’t need new customers.  You just need to give your current subscribers more opportunities to say yes. Join me for this Friday Fuel Episode and walk away with practical ideas you can use to make more sales this week - no launch or new audience required. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, you might be wondering if starting a t-shirt subscription is right for you.  In this episode, I’m sharing six reasons why you should consider starting a t-shirt subscription.   1. A T-shirt subscription has low start-up costs compared to other products. T-shirts range from $2-$7.  Printing can be done in-house or outsourced.  There is no need for expensive boxes - t-shirts can be shipped in poly mailers.  2. T-shirts are a wardrobe staple.  Everyone wears t-shirts.  T-shirts are consumable - they are used (worn) for a while and then replaced.  T-shirts can be dressed up or worn casually.  3. T-shirt subscriptions can be seasonal/holiday/theme-based.   Any niche can have a t-shirt subscription. Launch Your Box member t-shirt subscriptions include:  Career-focused tees Inspirational/self-care tees Tees for artists/crafters Snarky tees Animal/pet-themed tees 4. T-shirt subscriptions provide recurring revenue and recurring brand exposure.   A t-shirt subscription is a consistent source of recurring revenue.   A t-shirt subscription can provide opportunities for recurring brand exposure.  Add your label or brand to every design.  Build customer loyalty and commitment by consistently delivering quality t-shirts and designs.  5. T-shirt subscriptions foster a sense of community which can result in:  Increased loyalty Higher engagement Higher lifetime value (LTV) and retention rates 6. T-shirt subscriptions are more affordable and accessible than many other subscriptions.  A t-shirt subscription can be a successful, standalone subscription. It can also be a complement to your existing subscription box. Mine started as a complement to my Monogram Box when my subscribers asked for more t-shirts!  I’ve seen great success with my own t-shirt subscriptions and have helped SO MANY members of Launch Your Box build thriving t-shirt subscriptions.  I’m well-known for my extensive knowledge of all things t-shirt. So much so that my students and peers have been asking for a standalone t-shirt subscription course for quite a while. My team and I have spent the last several months working on this course. ⁠How to Start a T-Shirt Subscription⁠ covers everything you need to know in 12 video lessons full of actionable steps, worksheets, and special bonuses. It’s the perfect way to get all your t-shirt subscription questions answered and get your t-shirt subscription started NOW!  Learn more about⁠ How to Start a T-Shirt Subscription⁠.  Join me for this episode as I share my own t-shirt subscription experience and all the reasons you should start a t-shirt subscription.  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!

Need cash fast? You’re not alone. Whether sales have slowed, you’re sitting on extra inventory, or you just want to give your bank account a boost before the weekend, this episode is packed with three simple, scrappy ways to generate quick revenue, without overcomplicating a thing. 1 - Run a 24- to 48-hour Flash SaleCreate urgency around one irresistible offer. Think: past boxes, seasonal items, or customer favorites.  Keep it simple: one offer, one deadline, and plenty of promotion. 2 - Offer a Gift with PurchaseInstead of discounting, add value.  Use leftover inventory as a limited-time bonus. Frame it as a surprise treat for the first 25 orders or for anyone who subscribes this weekend. 3 - Bundle Up Your LeftoversTurn old inventory into a new product (and revenue).  Combine 3-5 items into a mystery or “surprise goodie box.” Make it limited - “this weekend only” or “limited quantities available.” Price it to move and make it limited. You’ll clear space and make money fast. Key takeaways Keep the offer simple.  Add urgency and deadlines. Promote multiple times!  Most importantly? Just do it. Set a timer. Pick an idea. And launch it today. Fast cash comes from fast decisions. So stop overthinking and start selling. Take Action Pick one of these ideas and make it live today. Flash Sale, Gift with Purchase, or Bundle, whichever fits your business best. You don’t need a new product or a fancy campaign. You just need to start. You’ve got products. You’ve got followers. Now it’s time to turn them into fast cash. Join me for this short Friday Fuel episode for three tried-and-true ways to boost revenue this weekend. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website

If you’re a small business owner, you are probably experiencing some degree of overwhelm in your business or personal life. Probably both. Because when you’re a small business owner, business and personal overlap and intertwine. A lot.  Overwhelm can become a major obstacle to success. It can affect your business growth and your personal growth. Personal overwhelm affects your business and business overwhelm affects your personal life. How many times have you been impatient or snippy or overreacted to something because of stress in another part of your life?  So many business owners operate in a constant state of overwhelm. But it doesn’t have to be that way. In this episode, I’m walking you through five things you can do to help reduce your overwhelm so you can thrive instead of just surviving.  1. Time Management - There will never be enough hours in the day to get everything done. How we manage our time is crucial to reducing overwhelm. Get more done by:  Identifying high-priority tasks. Time blocking those tasks. Removing distractions. Using a timer to stay focused.  2. Hiring, Outsourcing, Delegating - you can’t keep doing business alone. This means knowing when it’s time to:  Hire Outsource Delegate 3. Setting Realistic Goals and Timelines - entrepreneurs are guilty of always thinking we can get more done in a set amount of time than we actually can.  Be honest with yourself.  Plan only ONE big rock per quarter. (detailed in my Strategic Yearly Planning Workshop - linked below) 4. Getting Support - feeling supported makes a huge difference to the amount of overwhelm you feel.  How can your team support you?  How can your spouse support you?  How can your children support you?  How can your friends and family support you?  Seek out other support - housekeeper, grocery deliveries, etc.  5. Self-care - you need to take time for yourself. Don’t feel guilty about it.  Plan self-care time - put it on your calendar.  Make time to spend with friends and family.  Start with one of these items and build it into your routine. Then layer in another. And another. Stop operating in fight or flight mode. Your health and the health of your business depend on it!  Join me for this episode and learn five things you can do to tackle overwhelm in your subscription box business. Take my ⁠Strategic Yearly Planning Workshop⁠.  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!

Ever tell yourself, “I know I should show up online more…” and then somehow, the week slips away and you didn’t? You’re not alone. Showing up online doesn’t have to feel overwhelming or depend on daily bursts of inspiration. You just need a simple system you can repeat week after week. In this Friday Fuel episode of The Launch Your Box Podcast, I’m walking you through the exact rhythm I use to stay consistent across live video, email, and social media, without overthinking it. You can steal it, tweak it, or make it your own. Step 1: Choose Your Weekly Anchor Consistency starts with one non-negotiable: a set day and time for your LIVE.For me, it’s Thursday at 9 a.m. every single week. That’s my anchor. It’s on the calendar, it never moves, and it keeps me accountable. My audience knows when to expect me, and I always know when I’m showing up. If your plan is “I’ll go LIVE sometime this week,” chances are you won’t.Pick your day, pick your time, and treat it like an important appointment (because it is). Step 2: Turn One LIVE into Days of Content Right after your LIVE, before you clean up or move on, take a few quick photos of yourself with the products you featured. You’re already camera-ready and the setup is done. Those images become instant marketing gold: Add one to a same-day recap email linking to the replay, Use another in a next-day email highlighting one or two featured products, Sprinkle the rest across your social media posts for the next few days. This rhythm means you’re never starting from scratch. Step 3: Stretch It Over Three Days of Posts We repurpose that Thursday LIVE for three more days of content:Day 1: Product flat-lay or styled shotDay 2: Reel or clip from the LIVEDay 3: Lifestyle photo or testimonial that ties in Same message. Different formats. Maximum visibility. When you build this kind of routine, you’ll never again wonder, “What should I post this week?”  Step 4: Why This System Works This weekly rhythm keeps you top of mind and builds trust. The LIVE keeps you visible. The emails deepen connection and drive sales. The posts give your audience multiple chances to see, comment, and buy. You’re no longer chasing content. Instead, you’re running a system. Take Action Start this week: Pick your LIVE day + time. Go LIVE. Send a recap email. Post follow-up content for three days. That’s it. You’ll be amazed how quickly consistency turns into momentum. Join me for this episode to discover how one weekly LIVE and two quick emails can create days of content, connection, and confidence. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

It’s the 4th quarter—also known as the busiest, craziest time of the year for product-based business owners! You've planned your 4th quarter promotions and products are arriving, but have you thought about the logistics of fulfilling and shipping all those orders?  In this episode, I share shipping hacks and strategies to help subscription box owners and product-based businesses navigate our busiest quarter… and stay sane doing it!  Prep Packing & Shipping Supplies Early Audit your packing and shipping supplies now: tape, labels, boxes, poly mailers, filler.  Order enough to get you through December. Plan for the unexpected.  Establish a dedicated storage space for your extra supplies so your team knows exactly where to find what they need. Optimize Fulfillment by Prepacking, Prepping, and Batch Packing  Pre-pack items that will be sold together, like holiday bundles or Black Friday specials. Reduce friction, eliminate unnecessary steps, and gain efficiency Implement batch packing by processing similar orders together for a smoother, faster workflow. Research Shipping Carrier Cut-off Dates & Have Options  Research carrier cut-off dates and set your own Christmas shipping cut-offs well in advance.  Overcommunicate! Post these cut-off dates visibly in your social media headers, on your website, and in emails. Stay flexible and ready to adjust by having multiple shipping options. Maintain open communication with your drivers to help manage any unexpected delays. Be Prepared for Increased Customer Service Volume  Expect an increase in customer service inquiries and be transparent with customers about shipping timelines and potential delays. Have a contingency plan in place to deal with lost packages, including a policy for replacements or refunds. The holiday rush can be chaotic, but with these tips, you’ll feel more prepared than ever to tackle Q4.  Have a shipping manager or team? Have them listen to this episode to boost efficiency and reduce holiday chaos in your shop! Join me for this episode where I share fulfillment & shipping strategies to help subscription box owners and product-based businesses navigate the busiest, craziest time of year - the 4th quarter. Grab your coffee (or something stronger!) and let’s dive in! Subscribe to the podcast on your favorite podcast platform and leave a 5-star rating and a review! Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠   Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!

Do you ever sit down, open Facebook or Instagram, and think, “I have no idea what to post today”? You’re not alone. Every subscription box owner has those days.  I have good news. If you’re shipping a box every month, your content is already in your hands. Literally. One box = 30 days of content. In this week’s Friday Fuel episode of The Launch Your Box Podcast, I’m walking you through exactly how to turn a single subscription box into an entire month of posts, emails, and videos. And how to batch it all in a single day. Shift Your Mindset: You Already Have the Content Before we jump into ideas, let’s change the way you think about content. Instead of asking: “What should I post today?”... Start asking: “How can I talk about this one box in different ways that connect with my audience?” You’ve already spent hours curating, packing, and presenting that box. Let it work harder for you. Content doesn’t have to be new. It does have to be useful and consistent. The Breakdown: 30 Days of Content From One Subscription Box Your monthly plan, no guesswork required. Static Post Ideas (15 posts)  Flat lays Product spotlights Behind-the-scenes photos Testimonials Theme graphics Polls Personal stories These visuals help your followers connect the dots between your box and the value it delivers. Email Ideas (1–2 per week) Sneak peeks Full reveals How-to guides “Last day to order” reminders  Remember, your subscribers live busy lives. These emails keep your box top of mind and your waitlist full. Live Video Topics Unboxings Packing parties Styling demos Q&As.  Go live, connect, and show off the passion behind your brand. Long-Form Content Ideas Blog posts like “5 Ways to Use This Month’s Box” or “Behind the Scenes: How We Chose This Theme” boost your SEO and give you evergreen content to repurpose later. Create 30 Days of Content from ONE Subscription Box… All in One Day You don’t need to create content every day. You just need one content day per month. On your next packing or reveal day, block out 2–3 hours to capture: Full-box flat lays and product close-ups You holding or packing the box Short video clips for Reels Selfies or lifestyle shots with the products From that one session, you’ll walk away with: 15+ social posts 4–6 Reels Photos for emails and blogs Visuals for stories and highlights Smart marketing that respects your time? Yes, please. Take Action Your Friday Fuel Challenge: Grab your most recent shipped box and plan your next 30 days of content. Map out the ideas, schedule the shoot, and start posting. Once you see how simple this process is, you’ll build momentum. And momentum brings in subscribers who stick around because you’re showing up consistently. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

If you’ve ever felt like your email list is too small to matter or wondered what to actually say to the people on it, this episode is about to change the way you think about email marketing. I sat down with Amy Porterfield - yes, that Amy Porterfield - to talk about list building, storytelling, and staying consistent, especially when your list feels like it’s barely getting started. Amy went from working in the corporate world for Tony Robbins to becoming one of the most trusted teachers in digital marketing. She’s the creator of Digital Course Academy, host of the Online Marketing Made Easy podcast, and one of the biggest advocates for growing your business through the power of your email list. Your Email List Is Where the Magic Happens As Amy says, social media is rented land. Your email list is the only platform you truly own. If you have even one subscriber, talk to that person like you’re writing just for them. Your list will make you money over and over again, but you have to do the work to grow it. Amy’s simple steps: Get clear on who you want to serve and how you want to serve them. Create a freebie (lead magnet) that solves one small problem. Set up your CRM and get that freebie out there. Promote it often! Talk about your freebie on social media every single week. Consistency Builds Trust When I asked Amy how to keep showing up in email, her answer was simple: consistency. She sends her newsletter every Tuesday morning, no matter what. Her formula: Start with a story that connects back to the reader. Share two pieces of valuable content from others. Teach something simple and actionable. End with a personal story (and add her podcast link in the P.S.) People open emails from people they trust. And trust is built when your name keeps showing up in their inbox. Storytelling That Sells (Without Feeling Salesy) Amy shared that storytelling has become one of the most powerful tools in her emails. When people feel seen and understood, they stick around. And they buy. She often shares stories between her email and social platforms. If a story performs well in one place, she uses it in the other. Stories make your audience feel connected, and connection builds conversion. From Email Subscriber to Buyer So how do you actually move people from your list to paying customers? Keep showing up. Tell stories that build trust. Send more than one promo email - your audience needs to hear from you multiple times. Let your personality shine through every message. And if you don’t know where to start? Create a simple email template to guide you every week, and do a brain dump in a Google Doc of every story or lesson you could share. Amy reminded me of something she learned from Tony Robbins — and something I’ve said many times myself. Growth comes from being uncomfortable. You don’t need to be perfect. You just need to start. Do it scared. Do it messy. But do it. If you’ve been waiting to “get your list ready,” this is your nudge. Start small. Share one story. Send one email. Stay consistent. Your email list doesn’t have to be big, it just has to be active. Where to find Amy:  Amy Porterfield on Facebook Amy Porterfield on Instagram Amy Porterfield’s Website  Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Every subscription box owner hits a wall. Growth slows down. The excitement you once felt starts to fade. You check your numbers and realize things have stalled. Stalling doesn’t mean you’ve failed. It just means it’s time for a reset. Most of the time, growth slows because you’ve either tapped out your current audience or haven’t been visible enough lately. The good news? You don’t have to overhaul everything. You just need to re-energize a few key areas to spark fresh momentum. In this quick Friday Fuel episode of the Launch Your Box Podcast, I’m walking you through how to restart your momentum by focusing on three key areas that move the needle: growing your email list, showing up intentionally on social media, and running short, smart marketing bursts between launches. Reset #1: Grow Your Email List (Again) Your email list is your highest-converting asset, and when growth stalls, chances are your list has stalled, too. Ask yourself: Am I actively growing my list this week? If not, start here. Try a giveaway, launch a new lead magnet, or add a pop-up to your site. Promote your opt-in more often than feels comfortable. Remember, most people haven’t seen it yet! Reset #2: Grow Your Following with Intention People can’t buy from you if they don’t know you exist. Audit your last six social media posts. Do they speak directly to your ideal subscriber? If not, shift your focus to connection: Share behind-the-scenes peeks of product selection or packing days. Spotlight subscriber stories or testimonials. Create simple reels using B-roll and overlay text. Share content that reflects your box’s niche or transformation. Engagement comes first. Conversion follows. Reset #3: Run Short-Burst Marketing Campaigns You don’t need to wait for “launch week” to grow. Between launches, run small but mighty campaigns:  3-day waitlist push Flash freebie bonus Subscriber referral challenge Simple paid ad paired with a short funnel sequence. Think of these as mini-launches that keep your energy and your subscriber list growing all year long. Bonus Reset Tips If you’re ready to dig deeper, try these quick wins: Audit your list: scrub cold leads and segment by subscribers, leads, and past customers. Update your website: make sure it’s clear who your box is for and why they need it. Re-engage dormant leads: send a short, two-part reactivation sequence. Ask your audience: use Instagram polls or a quick quiz to find out what’s holding them back from subscribing. Take Action Choose one of these resets and take action today. Whether it’s creating a new lead magnet, sharing a behind-the-scenes post, or running a 3-day waitlist push, do something that moves you closer to your next subscriber. Join me for this episode of the Launch Your Box Podcast, where we’ll hit the reset button together and get your subscriber growth moving again, one simple action at a time. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!