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The Art of Business
The Art of Business
Author: Avi Efrat
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© 2025 The Art of Business
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Welcome to The Art of Business, join the host Avi Efrat of Fantastic Framing explore the intricacies of owning and running a business. Tune into this podcast if you are an aspiring artist, a budding small business or someone who just wants to learn more about all the aspects of how to become the most successful version of yourself!
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Most business owners invest in products, marketing, and external growth — but overlook the most important asset: themselves. Very few realize how crucial it is to bring a coach into their business — someone who can guide, reflect, and help build the structures that allow a company to grow without the owner needing to be the center of everything. In this episode, we sit down with Charlie Winn, Leadership Coach and founder of Orchard Coaching, to talk about why so many business owners miss thi...
Tom Etherington is an international expert in LinkedIn strategy, personal branding, and interview-based content. As the founder of Connect Content in Sydney, he works with entrepreneurs and senior executives to build a strong and credible presence on LinkedIn, expand their professional networks, and attract clients through content that inspires trust and influence. In this special episode, we sat down with him to discuss the importance of personal branding in today’s business world, why it m...
In this special episode, we sit down with one of Australia’s most successful artists – Alejandra. She opens up about her personal journey, from her very first steps in the art world to her breakthrough moments, sharing the challenges she’s faced and the insights she’s gained along the way. Throughout the conversation, Alejandra offers inspiring perspectives and valuable reflections for emerging artists – and for anyone seeking to discover their own creative voice. Join us for an inspiring c...
What do online auctions, market speculation, and one struggling artist father have in common? In this episode of The Art of Business, Vito Grigorov shares a personal story that sparked a bold new idea. One that could rewrite the rules of how art is bought, sold, and valued. This isn’t just another startup tale. It’s about art, inequality, and a platform born to challenge everything we thought we knew. If you're an artist, collector, entrepreneur, or just someone who loves a good disruption. t...
What if a picture frame could completely change the way a room sounds — not just how it looks? In this episode of The Art of Business, Joshua Cilento from Visual Acoustic breaks down what an acoustic space actually is — and why noise matters more than most people realise. He shares how the idea for this groundbreaking product was born, and how the collaboration with Fantastic Framing brought it to life. Discover how this innovative solution works, who it’s designed for, and why it’s a game-ch...
In this episode, we sit down with artist Katie Leavey, whose intimate connection to the local Blue Mountains is the heart of her stunning landscape paintings. Katie shares how her upbringing near the Blue Mountains has shaped her distinctive artistic style and love for painting skies and sunsets. From texture techniques to exploring new mediums, we dive deep into her creative process, the challenges she's faced as an emerging artist, and the messages she hopes her work conveys. Join us for a ...
In this episode of The Art of Business, award-winning branding expert, photographer, artist, and author Zahrina Robertson shares her journey from working with global brands like Louis Vuitton to discovering her passion for intuition-driven branding and art. She discusses the power of reinvention, the role of intuition in personal branding, and how embracing one’s unique gifts leads to success. With insights from her latest book and experiences working with high-profile clients, Zahrina offers...
In this episode of The Art of Business, renowned Australian artist Elizabeth Langreiter shares her unexpected journey into the art world—starting with a fateful tennis injury that sparked a passion she never knew she had. She discusses her evolution from painting as a hobby to becoming an internationally recognised artist, selling her work across the globe. Elizabeth reveals key lessons on resilience, overcoming rejection, finding her artistic style, and building a successful brand.
In this episode of The Art of Business, architect and interior designer Jodi York shares her journey from commercial projects to leading her own high-end residential studio in Sydney. She discusses the challenges of rising building costs, the importance of a strong team, and her client-focused design process. Jodi also breaks down the key stages of a project, from concept to council approvals, offering valuable insights into the business of luxury home design.
Leah Ramage discusses the influence of nature on their work and the challenges of marketing as a creative. She shares tips on building a personal brand, using authentic storytelling, and the importance of professional photography. Insights into gallery relationships and managing the logistics of an art career are also explored.
Join the AoB podcast this week as we dive into the colourful world of photographer and artist Hugo Taemets, whose work radiates the essence of a vibrant holiday. Hugo speaks about his amazing journey and how he turned his vision into a powerful career.
This week, Avi Efrat speaks with renowned gallery owner and artist Trevor Harvey about his journey into the art world and how his gallery became one of Australia's leading art spaces. Trevor offers fascinating insights into the constantly changing landscape of Australia's art industry, making this episode a must-listen.
Join us for an inspiring conversation with Marnie McKnight, an artist and entrepreneur who transitioned from running a furniture shop to creating beautiful interior design paintings. Marnie shares her journey of starting a business, finding inspiration for her designs, and growing her brand.
This week’s episode features Corrin Melanie, who shares how she has successfully established herself as an artist in a challenging industry. She also offers valuable insights on maintaining a balanced lifestyle in such a busy world.
This week , we travel through Andrew's journey as an artist. His love for art came at a ripe age, throughout school he was always involved in something creative, from there he became a political cartoonist, and eventually got into TV. Andrew has such a diverse background and is such a great storyteller, so we hope you enjoy.
In today’s episode, Avi Efrat sits down with Tania and Michael to discuss their wins and woes in the art world, along with their insights on achieving a balanced life. Tania shares how her son's passion for art sparked her own journey into the industry, leading to a new chapter in her life.
This week, Avi has welcomed two fabulous Victorian based artists on the AoB to discuss their journey into the Art World. They delve into the peaks and troughs of being an artist, and how they explore various avenues within the art industry.
This week AoB welcomes Natalie, who speaks about her worldly experience and previous life before shifting her career focus into the Art industry. Natalie thrives off creativity, and speaks on how to empower yourself, be confident and push through the competitive Art World!
Today’s episode speaks with guest Artist Angus Martin, from the beginning of his career until now. Join us as we discuss Angus' adventure into the Art world and talk about his solo career. Angus speaks on his backstory and the how he uses art as a form of self-expression.
Avi Efrat discusses the world of Public Relations with this weeks guest Caroline Fleming. Caroline speaks on her progression from Journalism to the PR industry and the positive differences she has been able to make with that change. They delve into the credibility of PR and the importance of knowing your audience, identifying your goals and finding your story line.



