The Kitchen Table

Guest: Jesse Spiegel is the founder of NexLev Logic (nexlevlogic.com), an AI automation platform built exclusively for the roofing industry. With years of experience as a top-producing roofing sales rep — including $3.8M in a single storm season — Jesse turned his firsthand frustrations into a full suite of tools that help roofing companies communicate better, close more, and scale without the chaos. He currently manages roofing projects in both Colorado and Florida while growing NexLev Logic. Host: Ken Baden is the CEO and owner of Baden Consulting and Potomac Custom Remodeling. His podcast, The Kitchen Table Podcast, is where real business conversations happen in the trades and beyond. Topics covered in this episode: Jesse's origin story in roofing and his $3.8M Hurricane Irma experience Why great sales without great systems leads to broken promises How AI unlocked the ability to scale what Jesse was doing manually The 6 core modules of NexLev Logic's platform Speed-to-lead: why every second counts after a new inquiry comes in No Lead Left Behind: automated follow-up that runs forever until you get a yes or a no Subcontractor communication with built-in photo collection and Venmo incentives Real-time homeowner updates to reduce friction and build loyalty AI note-takers on sales pitches that analyze objections and send reps coaching tips Automated review capture that follows up persistently until the customer responds Ken's strategy: tighten operations before scaling to new markets The insurance restoration to retail roofing shift happening nationwide Why door knocking is still the greatest sales skill in the business

Guest: Maryori Jones | Founder, Ave Sportwear  Host: Ken Baden | CEO/Owner, Baden Consulting & Potomac Custom Remodeling  Podcast: The Kitchen Table Podcast | thekitchentablepodcast.net Key Takeaways: Ave stands for Agua Viva Empire — a faith-first brand for women of all body types The brand was born from Maryori's postpartum experience and the loss of identity many mothers face after childbirth She grew up between Honduras and Mexico and was selling fruit to help her family at age 6 — entrepreneurship has always been in her DNA Ave is strictly women's athletic apparel, designed to serve all body types and life stages She is also building a hair product line alongside Ave Sportwear Maryori and her husband (active military) are relocating to the Chicago area soon — Ave will continue to grow online Social media comparison is a real issue for women — Ave is a counter-cultural brand encouraging women to love themselves from the inside out First-generation immigrants often carry a stronger hunger and appreciation for opportunity in America Both Ken and Maryori connect over rebuilding their lives and how hitting rock bottom removes the fear of failure Resources Mentioned: Ave Sportwear: avesportwear.us State & Liberty (men's athletic-fit clothing, mentioned by Ken) Good Vibes Only (another clothing brand in the TKT circle)

EPISODE NOTESHost: Ken Baden — CEO & President, Potomac Custom Remodeling and Baden Consulting Format: Solo episode, no guest Runtime: Approx. 21 minutesPeople & Companies Mentioned:Dmitry Lipinskiy — Roofing Insights (hosted Ken on his podcast and radio show in Minnesota)Chris Simberman — industry contact discussing business pivotsNetwork shoutouts: John Cena, Chris Jericho, Adam Vidzeme, Brandon J., Todd Price, John McCainbridge, Adam Champagne, Tony Flahom, Kurt LindemannKey Topics:ICE enforcement & the Hispanic labor workforce — staffing, costs, and project timelinesCredit score landscape — 64% of Americans have a FICO above 700 (live ChatGPT lookup done on air)National roofing market dropped ~19% in 2025UPPA law — what it means for contractors working insurance claimsInsurance drop letters — companies requiring roof replacement within 30 days or canceling policiesRetail vs. insurance restoration — pros, cons, and why diversification is criticalWhat a working retail sales system looks like (lead gen, setter-closer model, 30–35% close rate)Super Bowl local ad spot secured a week before the game2026 mindset — down markets create market share opportunitiesBaden Consulting is currently accepting a limited number of clients per quarter. Reach out to Ken directly for availability or referrals to vetted industry consultants.

Guest Information:Name: Ron KmetoviczBook: Ghost Money: The Pathway to Financial IndependenceWebsite: https://ghostmoneythebook.comLinkedIn: https://www.linkedin.com/in/ron-k-34218017/Background: Retired engineer, 20 years in Silicon Valley, consulting practice ownerCurrent Location: Reno-Lake Tahoe areaAge: 78 (still actively skiing, mountain biking, hiking)Key Concepts Discussed:Ghost Money StrategySeparate investment account from 401(k)/retirement fundsFocus on long-term compound growthBuilt to outlast inflationStarted early for maximum effectWhy Traditional Advice Falls Short401(k)s have limitations and restrictionsInflation erodes purchasing power over timeTraditional retirement planning may not provide true independenceNeed for additional wealth-building strategiesRon's Background & CredibilityPennsylvania farm boy upbringingPenn State engineering degree20 years in Silicon Valley with top talent and equipmentStarted consulting practice and multiple businessesSuccessfully mentored children and grandchildren through financial developmentBook OriginsWritten at age 78 as legacy document for great-grandchildrenBased on real experience mentoring family membersSimple, accessible approach to complex topicNot profit-driven—focused on helping youthInvestment PhilosophyAvoid gambling mentality (crypto, day trading, meme coins)Focus on steady, proven growth strategiesUnderstand the difference between investing and speculationStart early, stay consistentLife Philosophy: "Live Where You Play"Integrate work and lifestyle choicesReduce commuting and unnecessary travelBuild life around activities you loveFinancial independence enables lifestyle freedomActionable Takeaways:Start a separate "Ghost Money" investment account todayMake consistent contributions, no matter how smallFocus on long-term growth over quick winsUnderstand inflation's real impact on your purchasing powerAvoid the allure of day trading and crypto gamblingRead "Ghost Money" for the complete strategyConsider where you live vs. where you want to playResources Mentioned:Ghost Money: The Pathway to Financial Independence (book)Website: ghostmoneythebook.comAvailable on Amazon (search for Ron Kmetovicz to find the correct book)The Miracle Morning by Hal Elrod (referenced by Ken)Warning for Book Buyers: There are other fiction books titled "Ghost Money" - make sure you're getting Ron Kmetovicz's book (spelled K-M-E-T-O-V-I-C-Z). Easiest way is to go directly to ghostmoneythebook.com.

Guest Background:Saahil Mehta - Based in Dubai (visiting New York during recording)Entrepreneur running three businessesSecond-generation entrepreneur (diamond trading business started by father at age 54)First-generation entrepreneur (hospitality business running ~17 years)Author of "Break Free: A Guide to Decluttering Your Life"Success coach and member of Dr. Marshall Goldsmith's 100 CoachesKeynote speaker with upcoming TED Talk (February 5th)Father and husband committed to family presenceKey Themes Discussed:The Success ParadoxAchieved seven-figure net worth by age 20Hit all conventional success markers by age 36Felt completely unfulfilled despite external achievementsThe danger of having "blinders on" focused only on wealth creationThe People Pleasing CrisisHow people pleasing became a life-threatening issueIgnoring personal needs and health for others' approvalThe cultural and familial conditioning around pleasing othersBreaking free from the need for external validationRock Bottom and AwakeningThe moment of realization that something had to changeConfronting the emptiness behind the success facadeThe courage to admit vulnerability and seek helpBeginning the journey of self-discoveryRedefining SuccessMoving from society's definition to personal definitionUnderstanding that success without fulfillment is hollowThe importance of aligning actions with valuesCreating a life of purpose, not just profitThe Zero Regret PhilosophyDecision-making framework based on avoiding future regret"If your decision will take you to potential regret, think again"Living intentionally rather than reactivelyTaking ownership of your choices and their consequencesDecluttering LifePhysical decluttering as a gateway to mental clarityIdentifying and releasing emotional baggageLetting go of limiting beliefs and conditioningCreating space for what truly mattersFamily and RelationshipsThe wake-up call about missing his children's childhoodChoosing presence over productivityBeing a better father, husband, and friendThe ripple effect of personal transformation on all relationshipsCoaching and MentorshipWorking with Marshall Goldsmith and the 100 Coaches communityHelping other entrepreneurs avoid similar pitfallsThe power of vulnerability in leadershipCreating sustainable success that includes fulfillmentPractical Transformation StepsStarting with self-awareness and honest assessmentFree complimentary webinar to kickstart the journeyDiscovery calls for personalized guidanceDaily practices for maintaining alignmentNotable Quotes:"If your decision will take you to potential regret, think again""I felt like a horse with blinders on - focused only on wealth creation""I've hit all the boxes but felt completely unfulfilled""At what expense are you achieving your success?""Your dad started a company at 54 - it's never too late""Success without fulfillment is just an expensive emptiness"Resources & Links:Saahil Mehta's Resources:Website: www.saahilmehta.com/successFree Complimentary Webinar: Available at above linkBook: "Break Free: A Guide to Decluttering Your Life"LinkedIn: linkedin.com/in/saahilmehtaTED Talk: "How People Pleasing Almost Cost Me My Life" (February 5th, available online 60-90 days after)Social Media: Search "Saahil Mehta" on major platformsThe Kitchen Table Podcast:Website: thekitchentablepodcast.netHost: Ken BadenCEO/Owner of Baden ConsultingCEO/Owner of Potomac Custom RemodelingAction Items for Listeners:Immediate Actions:Reflect on your own definition of success - is it yours or someone else's?Identify one area where you're people pleasing at the expense of your well-beingConsider what "baggage" (physical or emotional) you might be carryingThis Week:Enroll in Saahil's free complimentary webinar at saahilmehta.com/successRead or purchase "Break Free: A Guide to Decluttering Your Life"Journal about a decision you're facing using the "Zero Regret" frameworkThis Month:Schedule a discovery call with Saahil if you're ready for transformationImplement one decluttering practice (physical or mental)Share this episode with an entrepreneur friend who might need to hear this messageLong Term:Watch Saahil's TED Talk when it goes liveRegularly assess whether your actions align with your valuesBuild a support system that encourages authentic successEpisode Insights:This episode stands out for its raw honesty about the dark side of entrepreneurial success. Saahil doesn't just share his story - he provides a roadmap for others to avoid the same traps. The conversation challenges conventional notions of success and offers a more holistic, sustainable approach to building both business and life.Key takeaways include the importance of defining success on your own terms, recognizing the warning signs of burnout and unfulfillment, and understanding that it's never too late to course-correct. Saahil's father starting a business at 54 is particularly inspiring for listeners who feel they've missed their window.The Zero Regret philosophy provides a practical framework that listeners can immediately apply to their decision-making process, while the emphasis on decluttering offers tangible first steps toward transformation.

Guest: Reed Nyffeler - Author, franchisor operating in 49 states & 9 countries Books: "Transform Through Purpose" and "Lead Exponentially" Contact: readnyffeler.comKey Topics:Construction to franchise journeySecurity franchise model with proprietary softwareNew low-cost franchises: Filter Go, window cleaningFranchise vs. entrepreneur: personality determines pathLead Exponentially framework for delegationGreat Grandma vs. Grandma leadership analogy6-month test: Can your business grow without you?Stewardship of time and talent for next generation Episode Timestamps[00:00:00] Introduction & Reed's Background[00:00:48] Construction Beginnings - Block layer at 14, father's home building business[00:01:51] Career Evolution - DeWalt Power Tools, early tech, Christmas lights[00:03:10] Discovering Franchising - The gap between skills and business knowledge[00:04:01] Franchise Value - Recipe for success, pricing, systems, exit strategy[00:08:00] Security Franchise Deep Dive - 49 states, Uber-like software, hundreds of millions in revenue[00:12:00] Target Audience - Military veterans and former police officers[00:15:00] New Low-Cost Franchises - Filter Go, window cleaning, no money down model[00:18:00] Cross-Selling Strategy - Leveraging existing clients for warm leads[00:20:20] Franchise vs. Entrepreneur - Personality assessment and path selection[00:21:40] Great Grandma Analogy - Recipe creators vs. recipe perfectors[00:24:00] The $20 Payroll Story - Learning what NOT to do[00:26:40] Lead Exponentially Framework - Six-month test: business vs. job[00:28:20] Teaching for Employee Benefit - Motivation beyond paycheck[00:31:00] Five Levels of Leadership - Aligning leadership with organization size[00:33:00] Where to Find Reed - Books, website, resources[00:35:00] Final Wisdom - Stewardship and multigenerational impact[00:36:15] Closing & Consulting Info

Guest: Chris ZimmermanOwner, At Your Service Roofing and RemodelingCo-founder, Master Your Craft (with John Lombard)15+ years in roofing industryOwens Corning Platinum Preferred ContractorBased in Cincinnati, OH with branch in ClevelandKey Topics Discussed:Industry Transformation (2024)Market down 20-40% for most contractorsChris achieved best year ever despite no major stormsThe "thinning of the herd" is finally happeningShift from storm-dependent to sustainable business modelsNew Ventures with John Lombard:Scientific Hail Damage Testing Service - Methodical testing to determine actual hail damage vs. "magnetic hail"AI-Powered Claims Assistance Tool - Downloads expertise from Chris, John, and industry leaders to help contractors communicate effectively with insurance carriersThe Great Pivot: Restoration to RetailBurned company to the ground (Labor Day 2024)Eliminated 2 of 5 divisionsComplete restructuring of leadership and processesUnified process for repairs, retail, and claimsEliminated door knocking entirelyFocus on referral partnerships over cold leadsThree Mindset Shifts for Retail Success:Price - You can charge premium prices in retail (just like restoration)Opportunity - Build referral networks, don't rely on door knocking or expensive marketingService - Run every appointment through the same process regardless of typeInsurance Industry Challenges:COVID doubled claim costs while premiums stayed regulatedCarriers forced into "poor behavior" due to financial constraintsFraud was "priced in" but became unmanageableHomeowners deserve indemnification regardless of carrier challengesCommunication is King:"If your skill level is a 4 and your communication level is a 9, your effectiveness is a 4" - John LombardUnderstanding the "why" behind strategies vs. memorizing scriptsMost contractors can't effectively "sell value"Industry Red Flags:"Insurance claim specialist" = UPA violationsFlexing on social media vs. building sustainable businessShort-term thinking vs. long-term wealth buildingLambos in year 2-3 = cash flow problems aheadAdvice for New Roofers:Develop strong work ethic firstRead books constantly (1% better with each one)Block out the noise and social media dramaTreat roofing as a career, not a jobBuild reputation over revenueFocus on long-term strategyTake advantage of training resources (NTS, Master Your Craft)Master Your Craft Details:Online community: $1,000-$1,500/month for 20 users15-35 pre-recorded 2-hour trainings3 new trainings monthly (Chris, John, + guest expert)Private trainings availableFree Owens Corning University classesIn-person classes: ~$500-600/ticketResources Mentioned:Master Your CraftNTS (National Testing Services)RSRA (Roofing & Siding Restoration Alliance) - Adam BensmanOwens Corning UniversityPower Home RemodelingKey Quotes:"Your reputation is your net worth""It's way harder to sell restoration than retail these days""The problem with arguing with a fool is that people from a distance can't tell who's who""Slow down, make your money, do good, help people out—that good's gonna come back to you""Keep it stupid simple" (KISS principle)

About Bill Blankschaen: Bill is the author of "Your Story Advantage" and owner of Story Builders, where he's spent 13+ years helping individuals and businesses develop their stories. He's worked with high-profile names like Dean Graziosi, John Maxwell, and Louis Howes, as well as countless businesses building their brands systematically.The Story Ecosystem Framework:Message Maker - Your core brand storyMessage Multiplier - Your book that scales your messageMessage Monetizer - Coaching programs, trainings, workshops, and digital coursesSeven-Step Brand Story Process: Bill walks businesses through a comprehensive process to develop their brand story, ensuring it resonates with their target audience and builds trust.Key Philosophy: "Your story is about you, but your story is not for you" - This mindset shift helps entrepreneurs focus on serving their customers rather than just promoting themselves.The Story Focus Question: If someone engages with your brand and forgets 99% of everything, what's the ONE thing you want them to remember? This becomes your "meaningful message."Book Resources:Get the book: yourstoryadadvantage.com (includes multiple free bonuses)Also available on Amazon, Barnes & Noble, Books-A-MillionSchedule consultation: mystorybuilders.com/storyTimestamps00:00:18 - Welcome and guest introduction - Bill Blankschaen from Orlando00:00:56 - Ken's excitement about discussing story and brand over roofing00:01:33 - The importance of building a personal brand00:02:30 - Everyone has a distinct advantage through their unique story00:03:03 - The Story Ecosystem: Message Maker, Message Multiplier, Message Monetizer00:03:56 - Discussion of Bill's book "Your Story Advantage"00:04:25 - Bill's 13+ years of experience working with major names00:05:01 - Your breakthrough begins when you start with your story00:05:43 - The importance of story for both influencers AND businesses00:06:09 - Seven-step process for developing brand stories00:06:18 - "Your story is about you, but not for you"00:07:04 - Roofing example: Trust-based decision making00:08:00 - Ken's positioning strategy for higher-end clients00:09:07 - Being intentional about who you want to reach00:09:46 - Copy-paste-tweak: Systemizing your brand story00:10:38 - Defining your key demographic intentionally00:10:46 - Case study: Multi-generational stone masonry company00:12:01 - Reverse engineering marketing from your brand story00:12:28 - The "Roof Wizard" character discussion00:13:00 - Potomac Custom Remodeling brand strategy00:13:56 - Everyone telling the same story across your organization00:14:41 - Many businesses succeed accidentally00:15:10 - Ken at the point of exhausting outbound marketing00:15:30 - The power of brand recognition00:16:00 - Access to the course and bonuses00:16:22 - Working with both individuals and organizations00:17:10 - Your key to success is focusing on your "neighborhood"00:18:10 - The congressman story: "This book is for every American"00:18:26 - Narrowing your focus to punch through Sheehan's Wall00:19:01 - Puddle, pond, lake, ocean analogy for building audience00:19:26 - Ken's two book ideas and the disconnect00:20:05 - Why books differentiate service-based businesses00:20:24 - "You've literally written the book on the subject"00:21:00 - Business books vs. personal brand books00:22:00 - "How to Roof Your Home" concept discussion00:22:32 - Booklets that provide immediate value00:23:00 - The face of the brand concept00:23:40 - Allergist example with multiple locations00:24:20 - The neglected origin story of companies00:25:00 - Telling your story to resonate with customer problems00:25:17 - Ken's company story training00:26:00 - Ken's personal background story begins00:27:00 - Car accident leading to addiction00:27:12 - Three rehabs, jail, attempting to rob a store00:27:46 - The oxycodone epidemic connection00:28:00 - From homelessness to building businesses in 8 years00:28:33 - Meeting his future wife (attorney) and avoiding bankruptcy00:29:01 - Building multiple businesses from nothing00:29:40 - The power of sharing difficult stories00:30:00 - Bill's insight: Restoration and renewal theme00:30:44 - Every story matters philosophy00:31:20 - How to communicate difficult stories carefully00:31:50 - The two book disconnect revealed00:32:00 - Your story exists to support your message00:32:24 - Ken's realization about combining the books00:32:40 - Addiction's impact on American families00:33:05 - Writing for both addicts and family members00:33:45 - Work to be done compartmentalizing the story00:34:00 - Chapters 4 and 5 on building books00:34:20 - Six book starter questions00:34:46 - Both/and thinking instead of either/or00:35:00 - Ken's request for a signed copy00:35:35 - Where to get the book and bonuses00:36:22 - Schedule time to talk: mystorybuilders.com/story00:36:40 - Business owners are building personal brands too00:37:15 - Delivering tactical, actionable value00:38:00 - The collaboration chapter: "If you want to elevate, you must collaborate"00:38:46 - Entrepreneurs trying to do everything themselves00:39:11 - Famous last words: "I'll just do it myself"00:39:33 - Final advice for business owners: Start with your meaningful message00:40:00 - The Story Focus Question explained00:40:24 - If they only remember ONE thing, what should it be?00:41:17 - The starting point for any business or brand00:41:46 - Ken's timing: Five years in, ready for branding00:42:00 - Final book promotion and excitement00:42:27 - Where to connect with Bill00:43:06 - The coincidence of James's encouragement this morning00:43:27 - Bill's parting wisdom: Every story matters00:44:06 - Your responsibility to contribute your best00:44:24 - Episode wrap-up

Guest IntroductionJames Shin is the author of "The Leader's Soul: 52 Reflections for Unlocking Your Inner Leader" and founder of a leadership consulting practice. Originally from South Korea, James immigrated to the United States 31 years ago to pursue his PhD at Penn State. He spent 20 years at Caterpillar, moving seven times within the company and holding various leadership positions including Plant Manager and Supply Chain Manager. His last corporate role before starting his consulting business was with Cabinet Works Group. James is based in Houston, Texas, and is passionate about people-centric leadership that creates sustainable, long-term results.Key Topics CoveredThe Foundation: Integrity and CompassionIntegrity defined as consistency between what you say and what you doCompassion = Empathy + Action (desire to help)These two characteristics are more important than strategy or resultsWithout consistency, organizations become toxicLeaders must demonstrate these qualities, not just talk about themThe PQVC FrameworkTraditional business prioritizes Cost firstFlip the priority: People → Quality → Velocity → CostWhen executed in this order, sustainable results are guaranteedPeople-first approach leads to better quality, faster delivery, and lower costsThis framework creates loyalty beyond transactional relationshipsThe PDCA ApproachPlan → Do → Check → ActShows consistency in how you think and executeTransforms responsibility from leader-only to team-wideCreates group mentality and shared ownershipPrevents leader from being the sole decision-makerLeading by ExampleYou cannot hold people accountable to standards you don't meetExample: Leaders who aren't present on Saturdays can't demand Saturday workBeing late yourself undermines your authority to address lateness"Do as I say, not as I do" is a failed leadership approachActions speak louder than mandatesPersonal Investment in TeamMeet with people regularly (not just your direct reports)Ask about their personal goals: weight loss, home buying, family plansUnderstand what they like and don't like about the businessThis opens trust and creates genuine connectionBut don't make it mechanical—keep it authenticThe People-Centric PhilosophyPlant manager example: Going to shop floor daily wasn't required, but built trustPeople came with problems first, then with problems AND solutionsCorinth, Mississippi story: Concerns about foreigner in Deep South proved unfounded"People are people"—universal principle across cultures and backgroundsSustainable long-term results come from investing in peopleChallenges of Leading Younger GenerationsLeadership is tougher now due to entitlement and social media distractionsDifferent work ethic than previous generationsOlder employees rarely call in sick; younger ones struggle with consistencyHowever: Young people can dominate "just by showing up and doing what they're supposed to"Opportunity exists for those willing to be reliableMistakes and LearningMaking mistakes is inevitable in entrepreneurship and leadershipThe only real failure is quittingBiggest mistake: Not learning from your errorsSuccess comes from treating mistakes as lessons learnedJim Thorpe example: Shoes stolen before Olympics, won two golds in mismatched shoes—didn't quitLong-Term Culture vs. Short-Term GoalsDangerous to fixate only on short-term quarterly goalsNeed to balance: Short-term actions within long-term vision"What does good look like?"—keep that vision alive2008-2009 financial crisis example: Short-term actions necessary, but maintain long viewDissect failures: Internal factors vs. external factorsShare analysis with team so they understand and recommitDiversity and Different PerspectivesHiring people with different backgrounds brings different thoughtsKen's example: Female VP approaches problems differently than he doesMore measured, planned approach vs. "fire and brimstone"Diversity in thought leads to better solutionsThe Trust FactorTrust is related to integrity and compassionTrust opens opportunities that closed doors can'tGetting to know people builds trustTrust allows for honest conversations about performancePeople need to see you're invested in them, not just their outputKey Quotes"Leadership is not about the results—it's about who you are at the core, so people can emulate what you do.""Integrity is basically the consistency between what you say and what you do.""Compassion is feeling plus action—empathy plus the desire to help.""People, Quality, Velocity, Cost—if you execute in that order, I can guarantee you'll have sustainable results.""Once you have trust, it opens up a lot of opportunities.""Making mistakes, you can learn a lot from them. But quitting is actually destined to be a failure.""Trust your wings and fly. Birds on branches aren't afraid of the branch breaking because they trust their wings.""Leadership becomes tougher nowadays because of entitlement and social media distractions.""You can take over the world just by simply showing up and doing what you're supposed to do.""If you didn't achieve the goals, dissect what happened—internal factors or external factors?"Resources MentionedBook: "The Leader's Soul: 52 Reflections for Unlocking Your Inner Leader" by James ShinOther Leadership Books Referenced:"Five Levels of Leadership" by John Maxwell"Good to Great" by Jim Collins"13 Fatal Errors That Managers Make and How to Avoid Them" by W. Steven BrownHistorical Example: Jim Thorpe at the 1912 Stockholm OlympicsCompanies: Caterpillar, Cabinet Works Group, Penn State UniversityConnect with JamesPrimary Platform: LinkedIn (for business, leadership, and life content)Instagram: For cooking, travel, and personal hobbiesFacebook: Available but used for different purposesBook: Available on Amazon.com and Barnes & Noble

Guest IntroductionJason Michael Perry is the Founder & Chief AI Officer at PerryLabs, a consulting company helping businesses navigate the AI landscape. He's the former CEO of mygroove and author of "The AI Evolution: The Role of the Chief AI Officer." Based in Baltimore, MD, Jason has eight years of experience in technology leadership and hosts the "Thoughts on Tech & Things" podcast.Key Topics CoveredThe AI Revolution ContextWe're in the "AOL days of AI"—as early as the internet was before e-commerce existedThe top 5 companies by valuation (Nvidia, Apple, Microsoft, Google, Amazon) didn't exist 51 years agoMicrosoft is the oldest at 50 years, demonstrating how quickly technology reshapes industriesAI is predicted to be bigger than the internet or personal computer revolutionsThe Death of Traditional SearchGoogle is experiencing declining search traffic for the first time everUsers are shifting to ChatGPT, Claude, and Perplexity for information discoveryTraditional PPC, display ads, and organic search strategies are becoming less effectiveThe concept of "Google Zero"—when organic search traffic from Google reaches zeroDiscovery in the AI EraAI models typically return 2-3 options instead of 10-20 like traditional searchThese become the new "organic search results" that businesses must optimize forListing sites and "top 10" aggregators are currently dominating AI search resultsAgent-to-agent (A2A) commerce is emerging where personal AI agents talk to business chatbotsAction Steps for Business Owners"ChatGPT Yourself" - Search for your business in multiple AI platforms (ChatGPT, Claude, Perplexity)Identify Sources - See where AI is pulling information about your businessLearn New Terms - Research Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)Monitor Listing Sites - Ensure presence on aggregator sites AI models trustPrepare for Change - Diversify discovery channels beyond GoogleThe Blue-Collar ImpactAI will affect ALL businesses, including traditionally "hands-on" industriesDiscovery methods are changing even for local service businessesCustomer interactions through chatbots are becoming normalizedFuture possibilities include robotics for physical tasks (delivery, construction, etc.)Technology OptimismJason views AI as a "great equalizer" similar to eyeglasses—bridging human limitationsCompares to how Star Trek inspired real technological innovationTechnology creates opportunities for people with disabilitiesHumanity's nature will determine outcomes more than the technology itselfReal-World ExamplesAmazon testing delivery robots with autonomous vehiclesNeo robot ($20K) controlled remotely by humans wearing VR headsetsGoogle's AI Overview and dedicated AI search platformAirlines implementing agent-to-agent booking systemsKey Quotes"Right now we're in the AOL days of AI. We're in the time as if you were talking about the internet before Amazon and e-commerce has been defined.""This is the infancy of this cycle that we're gonna be on and just like AOL, which was a huge company doesn't exist today, who knows what the next company's gonna be over the next 50 years.""Have you ChatGPT yourself? Have you looked at yourself in Perplexity? Have you looked for your business on Claude?""Relying on Google to be the saving Grace for your business is like relying on the Yellow Pages to be the thing that's gonna continue to drive traffic to your business.""This is that opportunity to be number one in ChatGPT while your other competitors aren't even thinking about it."Resources MentionedBook: "The AI Evolution: The Role of the Chief AI Officer" by Jason Michael PerryAI Search Tools: ChatGPT, Claude, PerplexyCompanies Referenced: Google, Amazon, Microsoft, Apple, Nvidia, Warby ParkerConcepts: AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Google Zero, Agent-to-Agent commerceConnect with JasonWebsite: www.jasonmperry.comLinkedIn: linkedin.com/in/jasonmperryPodcast: Thoughts on Tech & ThingsCompany: PerryLabs

About the GuestsBlake Grissom - Charleston, South CarolinaPreviously featured on The Kitchen Table Podcast approximately one year agoHad a record-breaking year in insurance restoration following South Carolina's largest stormRecently launched his own roofing companyExperiencing the "baptism by fire" of starting during a non-storm yearCo-founder/partner in BuilderLink CRMLinkedIn: https://www.linkedin.com/in/blake-grissom-0993bb26b/James Wolfgang Kuntz - Austin, TexasDecade of experience in the tech/software industryWorked with VC and private equity-backed software companiesFormer "understudy" to industry leader KurtRecently completed major multi-family/commercial projectsOperating in one of the most saturated roofing markets (Texas)Believes in collaboration over competitionCo-founder/partner in BuilderLink CRMLinkedIn: https://www.linkedin.com/in/wolfgangkuntz/Major Industry Issues Discussed1. The Retail Roofing ShiftInsurance carriers sending "drop letters" forcing replacements at 10-20 years (non-hail markets) or 5 years (hail markets)ACV policies and percentage deductibles ($15K-$40K deductibles mentioned)Interest rates affecting housing market turnoverTexas statistics: 47% of insurance claims denied in recent yearInsurance restoration alone is no longer sustainable2. Current CRM LimitationsAcculynx acquired by Verisk (October 1, 2025) for ~$1 billionMost "CRMs" are actually project management toolsNot built for retail/multi-trade operationsPoor support for roofing + siding + windows + doors + guttersData migration costs often $10,000+ extraLack of true sales enablement features3. The Need for DiversificationRetail encompasses: repairs, replacements, shingle, coating, metal, solarMultiple payment options and financing requiredNeed for quick proposal generation (5 minutes vs. 1-2 hours)Professional proposals that don't look like Microsoft Word documentsSystems that support premium pricing ($1,000/square achievable)BuilderLink CRM FeaturesCore Functionality:True CRM (not just project management)20+ lead acquisition channels supportedMulti-channel sales strategy (omnichannel approach)Storm data mapping toolAI voice assistants for follow-upAutomated follow-ups via SMS, phone, ringless voicemail, emailCall center integration capabilitiesIntegrations:QuickBooks (true integration)Calendar systemsABC Supply (MVP), other supply houses post-MVPEagle ViewHoverCompany Cam alternative built-inCAD tools for blueprints and designsSupported Industries:Roofing (insurance & retail)SidingWindows & DoorsGuttersSolarFull General Contractor workLandscapingWater MitigationAny home service businessData Migration:Turnkey migration service includedAssessment process to understand current systemsIdentify gaps in processesTeam deployed to assistFree/low-cost for early adoptersEliminates typical $10,000+ migration costsUser Experience:User-friendly for typical roofing salespersonNot overly customizable (avoiding Job Nimbus complexity)Training programs includedAI-powered training featuresProcess and procedures built into the systemLive in one application vs. 6-7 subscriptionsBeta Program DetailsLaunch Timeline:MVP (Minimum Viable Product) launching Q4 2025Expected mid-to-late December 2025Perfect timing for slow season implementationBeta Program:Originally 30 spots, expanded to 50 totalApproximately 25 spots remaining (as of recording)AI agent qualification call upon signupFeedback from beta users heavily valuedEarly adopter benefits include:Discounted ratesGrandfathered pricing long-termFree/low-cost migration assistanceDirect input on product developmentHow to Join:Visit: BuilderLink.comFill out beta user applicationAlternatively, join waitlistInvestment opportunities also available for select investorsFounder:Sean (founder of BuilderLink)4+ months of research before developmentBuilt by contractors who understand the pain pointsFocus on recurring revenue, not just upfront costsInvestment & Business PhilosophyKen Baden's Journey:Invested $500,000 in coaching/consulting over 18 monthsAdmits to having an "addiction problem" with learning (now in recovery)Scaled back investments to focus on implementationCurrently planning group coaching program for retail roofingFocus on teaching $1,000/square systemsKey Success Principles Discussed:Collaboration Over Competition - "People at the top collaborate, people at the bottom compete"Cross-Market Networking - Learn from contractors in different statesInvest in Yourself - Best ROI you'll ever getBe a Student of the Game - Continuous learning is essentialKnow Your Strengths/Weaknesses - Leverage others' expertiseGet Out of Your Own Way - Drop the egoThe Importance of Paying for Education:Forces attention and commitmentCreates accountabilityProvides access to networks and connectionsAccelerates learning curveInvestment psychology: "I get my attention when I'm paying for something"Market Conditions & TrendsTexas Market (James):High saturation similar to DallasMany contractors moving into AustinPercentage deductibles and exemptions commonActive hail market but not every yearFocus on doing little things well to separate from competitionSouth Carolina Market (Blake):Had massive storm year before launching businessCurrently experiencing non-storm conditionsInsurance companies sending forced replacement letters (15-20 year old roofs)Housing market stagnation due to interest ratesRetail boom expected when rates dropDMV/Eastern Market (Ken):Not a hail market traditionallyHigh concentration of government employeesRecent influx of insurance restoration companiesInsurance carriers implementing 10-15 year replacement requirementsDrop letters becoming standard practiceOnce drop letter received, insurance typically won't payAdditional Industry InsightsDrop Letters Explained:Insurance carriers using Google Maps/aerial imageryForcing replacements based solely on ageHigh-profile cases (Massachusetts church example)Creating retail opportunities for contractorsLegal questions about timing (carrier wins if letter sent first)CRM Market Dynamics:Roofing companies launching their own CRMs (New Look → Leap example)Big money in software solutionsVerisk consolidation concerns (owns Xactimate, Acculynx, potentially more)Black Rock investment trails in various platformsIndustry recognizing software as the futureRetail vs. Insurance Restoration:Completely different business modelsRetail requires: different lead sources, qualification processes, dispatching, recycling, rehashingOne-call-close methodologyPremium pricing justified through system and presentationProduct diversity (roofing systems, not just shingles)Financing options essentialProfessional proposals critical for conversionPricing Philosophy:Roofing has price disparity like watches ($10 Walmart → $200K AP)$1,000/square achievable with proper systemQuality justifies premium pricingSystem supports price point through:Lead qualificationProfessional presentationProduct demonstrationOne-call-close methodology30-40% demo and close rates achievableUpcoming InitiativesKen Baden's Group Coaching:Launching winter 2025Focus on retail roofing systemsTeaching $1,000/square methodologiesGroup format for affordabilityBeta test with trusted peers firstDM Ken directly for informationAlternative to expensive one-on-one consultingBuilderLink Next Steps:Finalizing MVP featuresOnboarding beta usersGathering feedback for improvementsPlanning post-MVP featuresInvestor selection process ongoingBuilding customer success/migration team

About Doug C Brown:Former President of Sales & Training for Tony Robbins and Chet Holmes organizationManaged 166 people, helped grow company 10x during tenureImproved closing rates from 17.8% to 43.2% (sustained for 7 years)Improved front-end sales from 12.7% to 21.2%Has worked with 352+ industries over 30+ yearsNotable clients include: Intuit, CBS Television, Procter & Gamble, Enterprise Rent-A-Car, CBRE, E-Myth, Deepak Chopra, Brian Tracy, 1-800-GOT-JUNKHelped grow one company from $48M to $110M in two yearsEducation: Berklee College of MusicKey Insights:The Power of Standing Out: Doug's story of sending flowers to Tony Robbins' assistant demonstrates the importance of differentiation—standing out from a crowd of 5,000+ peopleThe $400K Follow-Up Failure: Doug invested $400,000 in his building (windows, doors, roof, solar, complete renovation) and explicitly told contractors he could provide referrals. Result? Zero follow-ups, zero referral requests from any contractorEconomic Downturn Strategy: When businesses fear economic uncertainty, they typically pull back on the two things that ensure survival: sales and marketing. This creates opportunity for those who push forwardThe Four Flow Formula:Lead flow (consistent lead generation)Work flow (converting leads efficiently)Relationship flow (building long-term customer relationships)Mind flow (addressing limiting beliefs and mindset)= Cash flowLimiting Beliefs: Doug shares his personal story of limiting beliefs from childhood (being told he'd never be a professional musician like his grandmother) and how Tony Robbins' content helped him overcome themBusiness is Business: Across 352 industries, Doug has found that business fundamentally operates the same way—money in, money out equals loss, break-even, or profit. The principles are universal.Paid in Full vs. Payment Plans: Doug discusses how shifting clients to pay upfront increases their commitment and engagement, benefiting both partiesMarket Share in Downturns: Economic uncertainty is the best time to gain market share while competitors retreat, positioning yourself for exponential growth when markets recoverResources Mentioned:Tony Robbins Personal Power programsChet Holmes "The Ultimate Sales Machine"Jay Conrad Levinson "Guerrilla Marketing" seriesHarvey Mackay "Swimming with the Sharks"Tim McGraw "Live Like You Were Dying"Contact Doug C Brown:Email: Doug@CEOSalesStrategies.comPhone: 832-549-4836LinkedIn: dougbrown123Instagram: @Doug_C_BrownNewsletter: CEOSalesStrategies.com/newsletterWebsite: CEOSalesStrategies.comAccurate Timestamps00:00:00 - Introduction and welcome00:00:33 - Meet Doug C Brown (not the hockey player!)00:01:26 - Recent health scare and fresh perspective on life00:03:44 - Connection to Tony Robbins background00:04:24 - Official title: President of Sales and Training for Tony Robbins00:04:40 - Managing 166 people at Robbins organization00:04:47 - How Tony Robbins' cassette tapes changed Doug's life00:06:01 - First meeting with Tony Robbins at the Biltmore Hotel00:06:40 - Winning a raffle invitation and guest speakers (Harvey Mackay, Tony Robbins)00:07:40 - The bodyguard incident - trying to meet Tony00:08:13 - Finding Tony in the courtyard - the chance encounter00:09:01 - Making Tony laugh and the famous shoulder punch00:10:00 - The brilliant bouquet of flowers strategy00:11:00 - Tony calling Doug out at the 5,000+ person event00:11:52 - Beginning work with Chet Holmes in the chat homes industry00:12:30 - Becoming #1 coach at $65K/month (vs $10K average)00:13:12 - Tony Robbins and Chet Holmes companies merging00:13:33 - The Las Vegas boardroom meeting with 40 people00:13:46 - Improving closing rates from 17.8% to 43.2%00:14:00 - Front-end sales improvement from 12.7% to 21.2%00:14:32 - Company growth 10x during tenure00:14:48 - Working with major corporations (Procter & Gamble, CBS, Enterprise, CBRE)00:15:40 - The $400,000 building renovation story00:16:00 - CRITICAL POINT: Not one contractor followed up or asked for referrals00:17:26 - Exploiting notable client relationships00:17:46 - Importance of systematic, predictable processes00:18:40 - Response to impressive Tony Robbins story and internal company results00:19:02 - Working across 352 industries00:19:33 - 30+ years of formal consulting experience00:19:39 - All businesses are fundamentally the same00:20:27 - The math and metrics most businesses ignore00:21:02 - List of home services companies worked with00:21:28 - Working with Long Home and Fence (Maryland)00:22:10 - Consulting vs. coaching vs. advisory work00:23:16 - Finding ideal right-fit buyers00:23:43 - Common optimization points missing in businesses00:24:42 - CBS Television case study - selling like the 1950s00:25:01 - Intuit case study - $100M division turnaround00:25:41 - Company growth from $48M to $110M in 2 years00:26:00 - Childhood limiting beliefs and mindset work00:26:40 - Client example: first paid-in-full sale00:27:18 - Why clients pay more attention when they pay upfront00:27:36 - Personal music background story and limiting beliefs00:29:11 - Barry Goudreau from Boston encouraging music school00:29:36 - Acceptance to Berklee College of Music00:30:04 - The thermostat metaphor for business growth00:31:17 - Current socioeconomic challenges and market conditions00:32:00 - KEY ADVICE: Massive prospecting during economic uncertainty00:33:00 - Understanding your ideal right-fit buyer00:33:18 - What happens when the economy tightens00:34:38 - CRITICAL INSIGHT: Businesses pull back on sales and marketing (the kiss of death)00:35:15 - The four seasons economic cycle00:35:58 - Push forward to gain market share when competitors retreat00:37:00 - Mind flow component stops business execution00:37:46 - Tony Robbins' business mastery event story00:38:00 - "You ARE your business" - performance tied to thinking00:38:26 - Tony Robbins as best salesperson on the planet00:39:00 - Ken's company experience - being up when others are down00:40:02 - Right place, right time in the game00:40:40 - Zoom example - pandemic economic shift00:41:33 - Jason's Deli case study - calling on corporations00:42:00 - 30% business increase in six months00:42:28 - Cookie strategy - additional 8% bump00:43:05 - Building brand presence through PR00:43:30 - Advice works in every economic downturn00:44:04 - Business as a game with rules00:44:22 - The complete flow formula breakdown00:45:21 - NLP certification and mindset importance00:46:22 - Successful people constantly work on themselves00:47:03 - Brian Scudamore (1-800-GOT-JUNK) and PR strategy00:47:36 - Resolving problems with new thinking levels00:48:05 - Where to find Doug C Brown00:49:03 - Email and social media contacts00:49:40 - Newsletter signup (highly recommended)00:50:28 - Doug's interest in reconnecting about Long Home and Fence00:51:00 - Final wisdom: Napoleon Hill quote - mind can conceive, believe, and achieve00:51:21 - Things take longer and cost more than expected00:51:38 - Closing and thank you

Guest: Taylor BairesOwner: Varadero Roofing GroupFounder: Solutions Beyond the Storm (Consulting)Background: Construction, Law Enforcement, Roofing SalesLocation: Florida (travels nationwide for consulting)Key Discussion Points:The psychological advantage women have at the doorWhy retail training makes superior storm chasersGrowing up in a GC family and learning work ethicTransition from law enforcement to roofingPartnership structure and business ownershipCurrent state of Florida insurance marketRising deductibles and their impact on the industryThe future shift toward retail roofingSelf-insurance trends in FloridaImportance of continuous training and educationBuilding reputation in storm restoration consultingMemorable Quotes:"Sales is more of a lifestyle than just a job""Nobody's coming to save you—you have to earn everything""Storm chasers after retail training is like being in a candy store""Women either do door-to-door or they don't—when they do, they crush it" Timestamps00:00 - Introduction and Welcome 00:42 - Meet Taylor Baires and pronunciation guide 01:00 - Taylor's roofing company: Varadero Roofing Group 01:27 - Storm chasing consulting and recent South Carolina trip 02:15 - Women in the roofing industry discussion 02:30 - The unfair advantage women have in door-to-door sales 03:30 - Why homeowners trust women at the door more 04:18 - Taylor's origin story: Born into the industry 05:00 - Growing up on construction job sites 05:12 - Father's influence and learning hard work early 06:20 - Sweeping parking lots and earning money as a kid 06:55 - Father's GC business and local market focus 07:30 - Growing up hating storm chasers 08:00 - How Taylor became a storm chaser herself 08:40 - Current consulting approach and client relationships 09:20 - Consulting services: Training vs. hands-on work 09:50 - Why fresh storms are "like a candy store" 10:15 - Retail training makes storm restoration easy 11:40 - True retail selling vs. offering cheap alternatives 12:40 - Getting retail vs. storm experience first 13:05 - Taking over Varadero Roofing Group in 2020 14:00 - Previous career as correctional officer 15:00 - Why construction welcomes people with any background 15:40 - The future of insurance restoration 16:05 - Florida's insurance crisis and rising deductibles 17:10 - Self-insurance trends in Florida 17:30 - How to connect with Taylor for consulting services 18:00 - Importance of investing in multiple training programs 18:30 - Contact information and social media 19:10 - Closing remarks

Host: Ken Baden - CEO of Baden Consulting and Potomac Custom Remodeling Guest: Brian Seidensticker - Chief Executive Officer, Tax Sale Resources, Inc.Key Topics Covered:Transition from aerospace engineering to entrepreneurshipHow the 2008 financial crisis led to discovering tax liensBuilding a SaaS platform to solve industry inefficienciesThe truth about tax sale properties and foreclosuresDifference between tax lien and tax deed investingMountain North Capital's profit-sharing partnership modelCurrent economic outlook and recession indicatorsCommercial-to-residential conversion opportunitiesFederal Reserve rate decisions and housing market impactsOvercoming negative industry perceptionsEntrepreneurial advice: persistence and dreaming bigCelebrating wins without losing driveResources Mentioned:Tax Sale Resources platform (tracks 9,000 auctions annually)Mountain North Capital (profit-sharing fund)Supreme Court cases affecting tax deed regulationsLeap (contracting software comparison example)Business Metrics:9,000 auctions tracked annuallyCouple million properties in system$8-9 billion in assets processed yearlyRevenue from platform exceeded tax lien investing within 2 yearsEpisode Context: This is Ken Baden's first episode back after the birth of his first child (three weeks old at recording). Ken jokes about being in "zombie mode" throughout the episode. Timestamps0:00 - Introduction & Welcome Back "Post-Baby Baden" 0:46 - New Dad Life: Zombie Mode & Unpredictable Sleep Schedules 2:04 - Parenting Advice: Everything is a Phase 3:44 - Introducing Brian Seidensticker & Getting Started 3:53 - Brian's Background: From Aerospace Engineer to Real Estate 5:20 - The Breaking Point: Government Red Tape & Six-Week Vacation Epiphany 6:22 - Getting Into House Flipping (2005-2008) 6:44 - Discovery of Tax Liens Through Personal Experience in Montana 7:28 - Building the Original Tax Sale Resources Platform 8:17 - Transitioning from Investor to Platform Provider 9:15 - Business Model Comparison: Similar to Leap's Journey 10:08 - Solving Industry Inefficiencies 10:20 - Understanding the Client Base: Tax Lien vs Tax Deed Investors 11:30 - What Tax Sale Properties Actually Look Like (HGTV Reality) 12:28 - The Foreclosure Process Explained 13:42 - The Platform: "Zillow for Distressed Real Estate" 15:12 - Mountain North Capital: The Profit-Sharing Fund 16:35 - How the Capital Partnership Structure Works (Not a Lender) 17:17 - Current Market Conditions & Tax Lien Property Trends 18:00 - Are We in a Recession? Economic Analysis 19:15 - Finding Opportunity in Market Volatility 20:20 - Commercial to Residential Conversion: The Next Big Opportunity 21:56 - Current Economic Outlook & Federal Reserve Decisions 23:20 - Inflation vs Housing Demand: The Fed's Dilemma 24:12 - Predictions: Rate Cuts & Housing Market Impact 24:56 - Interest Rate Discussion: Quarter Point Drops 25:42 - Growth Plans & Supreme Court Case Impacts on Tax Deed States 26:47 - Growing Pains as "Fun, Cool Problems to Solve" 27:03 - Biggest Industry Challenge: Negative Perception & Media Coverage 28:26 - The Truth About Tax Sales & Community Benefits 29:22 - Contact Information & Real Human Support (No AI Yet) 30:30 - AI Discussion: Tool vs Replacement for Humans 31:23 - Final Advice for Entrepreneurs: Be Persistent & Dream Big 33:12 - The Importance of Dreaming Big to Achieve Big 34:25 - Bonus Advice: Celebrating Wins & Avoiding Burnout 35:42 - Closing Remarks & Baden Consulting Services Information 36:14 - Outro

Takeaways:Market Shift: The home service boom (2020–2023) has ended; call volume dropped 30–40% and stabilized at lower levels.Brand over Rankings: Strong, memorable branding now outweighs digital rankings for lead quality and cost-effectiveness.Digital Challenges Ahead: Marketing will become harder and costlier due to saturation and AI platforms diverting traffic.Canvassing Opportunity: Door-to-door reaches the 94% of households not actively seeking services, creating untapped growth potential.Fast, Low-Cost Leads: Canvassing generates immediate leads and revenue, funding long-term branding efforts.Misconceptions Debunked: Door-to-door works across industries and doesn’t harm reputation if done right.Setter-Closer Model: Businesses can control lead flow by training canvassers (setters) to book and sales reps (closers) to convert.Three-Pillar Institute Approach:Marketing & Branding (direct mail, video, brand warming)Recruiting & Team Building (hiring, profiling, retention)Sales Training (50%+ close rates, higher tickets)Proactive Growth: Eliminates seasonality and dependency on external leads by creating a steady, controlled pipeline.“5-Mile Famous”: Focus on hyper-local recognition through frequent, consistent touchpoints to dominate a local market.TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!  ********************************https://badenconsulting.net/dominateAbout Me: Ken Baden - Business Growth Consultant********************************💼 8-figure business owner in roofing, sales, door-to-door, and consulting.🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!Follow me on social:  YouTube:    www.youtube.com/@kenbaden  Facebook: www.facebook.com/officialkenbaden  Instagram: www.Instagram.com/officialkenbaden  Tiktok: www.tiktok.com/officialkenbaden  LinkedIn: www.linkedin.com/in/kennethbaden  Websites:  www.badenconsulting.net  https://thekitchentablepodcast.net/ Guests:Jonathan Bannister IG: @jonathanismarketinghttps://www.topservdigital.com/https://homeservicehustle.com/Sam WakefieldIG: @therealcloseitnowwww.closeitnow.net  

Takeaways• The Power of Personal Presentation• AI as a Personal Style Assistant: Taelor AI • Sustainability Through Rental• The Entrepreneurial Focus on Pain Points• Unique Data is King in the AI Era• Strategic Expansion & Licensing• Self-Belief is Paramount TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!  ********************************https://badenconsulting.net/dominateAbout Me: Ken Baden - Business Growth Consultant********************************💼 8-figure business owner in roofing, sales, door-to-door, and consulting.🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!Follow me on social:  YouTube:    www.youtube.com/@kenbaden  Facebook: www.facebook.com/officialkenbaden  Instagram: www.Instagram.com/officialkenbaden  Tiktok: www.tiktok.com/officialkenbaden  LinkedIn: www.linkedin.com/in/kennethbaden  Websites:  www.badenconsulting.net  https://thekitchentablepodcast.net/ Guest:https://www.instagram.com/anyacheng_siliconvalley/Website: https://taelor.style/https://www.instagram.com/taelor.style/

TakeawaysLeadership requires adaptability across industries.Strategic consulting can accelerate growth in healthcare and tech.Building relationships and mentorship are critical to long-term success.Transitioning from finance to CEO-level leadership demands resilience and vision.Entrepreneurs can borrow lessons from pharma and biotech strategy for their own businesses.TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!  ********************************https://badenconsulting.net/dominateAbout Me: Ken Baden - Business Growth Consultant********************************💼 8-figure business owner in roofing, sales, door-to-door, and consulting.🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.🎥 Subscribe for real-world insights, proven tactics, and success stories from the field! Follow me on social:  YouTube:    www.youtube.com/@kenbaden  Facebook: www.facebook.com/officialkenbaden  Instagram: www.Instagram.com/officialkenbaden  Tiktok: www.tiktok.com/officialkenbaden  LinkedIn: www.linkedin.com/in/kennethbaden   Websites:  www.badenconsulting.net  https://thekitchentablepodcast.net/ Guest:https://www.linkedin.com/in/curtissprouse/ 

Key takeawaysThe right help starts with clarity on scope and deliverables; bring in a team when there’s a defined outcome, not just activity.Mentorship matters; learn from people who’ve already done what you want to do.Be wary of high-pressure, high-ticket pitches; pressure tactics are a red flag.Pick the platform and coach that match your goals; networking and relationships drive real results.Know the difference between coaching and consulting; structure and accountability should be explicit.Credibility shows up in process and outcomes, not promises. TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!  ********************************https://badenconsulting.net/dominate About Me: Ken Baden - Business Growth Consultant********************************💼 8-figure business owner in roofing, sales, door-to-door, and consulting.🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.🎥 Subscribe for real-world insights, proven tactics, and success stories from the field! Follow me on social:  YouTube:    www.youtube.com/@kenbaden  Facebook: www.facebook.com/officialkenbaden  Instagram: www.Instagram.com/officialkenbaden  Tiktok: www.tiktok.com/officialkenbaden  LinkedIn: www.linkedin.com/in/kennethbaden   Websites:  www.badenconsulting.net  https://thekitchentablepodcast.net/ Guest:https://www.facebook.com/marc.mawhinneywww.thecoachingjungle.com

Key Takeaways:Consistency trumps short-term virality. Most content creators in the roofing industry give up early due to lack of immediate validation.Reputation > Reach. Being authentic and honest over time builds a longer-lasting and more respected brand.Contractor Directorii was born from Dmitry’s frustration with unethical practices in the contractor space — aiming to create transparency and trust.Content is not optional — it’s the new business card. Contractors must create content to establish authority and grow their brand.Networking is currency. Even unpaid podcasting builds valuable relationships that can open major business opportunities.Roofing influencers aren't just for show — the best ones, like Dmitry, also build real solutions and lead by example. TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!  ********************************https://badenconsulting.net/dominate About Me: Ken Baden - Business Growth Consultant********************************💼 8-figure business owner in roofing, sales, door-to-door, and consulting.🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.🎥 Subscribe for real-world insights, proven tactics, and success stories from the field! Follow me on social:  YouTube:    www.youtube.com/@kenbaden  Facebook: www.facebook.com/officialkenbaden  Instagram: www.Instagram.com/officialkenbaden  Tiktok: www.tiktok.com/officialkenbaden  LinkedIn: www.linkedin.com/in/kennethbaden   Websites:  www.badenconsulting.net  https://thekitchentablepodcast.net/Guest:https://dmitrylipinskiy.com/https://www.instagram.com/dmitrylipinskiy/ 

Key TakeawaysExtreme conditions test leadership—don’t build fragile systems.Mindset matters just as much as sales skill.Structure is everything when scaling fast-moving teams.Communication gaps break culture faster than anything.Most sales teams fail from the top, not the bottom.Partnership isn’t about agreement—it's about alignment.Training without belief is just noise.  TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!  ********************************https://badenconsulting.net/dominateAbout Me: Ken Baden - Business Growth Consultant********************************💼 8-figure business owner in roofing, sales, door-to-door, and consulting.🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.🎥 Subscribe for real-world insights, proven tactics, and success stories from the field! Follow me on social:  YouTube:    www.youtube.com/@kenbaden  Facebook: www.facebook.com/officialkenbaden  Instagram: www.Instagram.com/officialkenbaden Tiktok: www.tiktok.com/officialkenbaden  LinkedIn: www.linkedin.com/in/kennethbaden   Websites:  www.badenconsulting.net  https://thekitchentablepodcast.net/Guest Socials and Website:https://www.johntheroofpro.com/https://www.facebook.com/johnnycanes/https://www.instagram.com/johntheroofpro/