Up In My Business

198 Episodes

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Episode 198: How I Use AI in My Business (and Where I Draw the Line)

2026-11-0922:56

Summary In this episode, I share where my head is at with AI, because a friend asked me how I feel about it. First, a quick update: I’m likely booking websites into March, we’re gearing up for a LextroMind launch, and my live call calendar will be extremely limited. Then I get into my take. I support using AI to help you do the thing you love with more passion and more mental capacity. I don’t support using it to take the human out of the equation. I walk through exactly how I use it in my bu...

Episode 197: Do You Actually Hate It, or Have You Just Not Found Your Way to Do It?

2026-11-0229:28

Summary This episode opens with a quick health update and a look at my 2027 availability, including how to work with me through LextroMind, the year-long program I run with Shanté. Applications open in December. After that I get into the main topic: I bought my first pair of running shoes, and it got me asking whether I actually hate running or have just never given it a fair shot. I connect that to blogging. My take is that most people don’t hate writing, they hate the blank page, and the ri...

Episode 196: Niches Are Getting Smaller and Why Your Specialty Needs a Subspecialty

2026-10-2627:38

Summary In this episode, I’m talking about why niches are getting smaller and why having a subspecialty within your specialty can set you apart. After a few personal and business updates, including my new SEO webinar and LextroMind applications opening in December, I dive in: pelvic health or ortho/sports performance used to be the niche, but now it’s pelvic pain or ACL specialist. I share how to build content around the thing you love to treat, why AI-generated content won’t keep patients co...

Episode 195: My Hobby Was Work (Until It Wasn’t)- Finding Life Outside My Business

2026-10-1933:42

Summary In this episode, I’m stepping away from business talk to get personal about hobbies. After a quick health update on my suspected MCAS and a heads up that my SEO webinars are coming in January, I share how reading was my biggest hobby as a kid, how school and building my business left no room for anything but work, and how I finally decided I deserve personal time. I walk through the hobbies I’ve tried since moving to California, while recognizing that not having kids gives me more tim...

Episode 194: What to Ask Before You Say Yes to an Agency (Or Service Provider)

2026-10-1230:32

Summary In this episode, I’m walking you through the questions I think you should ask a service provider before you decide to work with them, specifically for websites, SEO, and ads. Before I dive in, I share a LextroMind update (applications open in December for a January start), let you know I’m booking all big projects into 2027, and talk about how much I’m loving collaborating with Shante on client sites. I also get real about a rough week, including a trip to urgent care. Then I get into...

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