Claim OwnershipBut We’re Different | The Sales and Marketing Podcast
Subscribed: 1Played: 24
Subscribe
© IMPACT
Description
The way people buy has changed. So why haven’t most companies changed the way they market and sell?
The truth is, they’re all thinking, “But We’re Different.” This mindset is why most companies, B2B and B2C, fail to adapt to changes in the marketplace.
Hosted by Zach Basner and Nick Bennett, But We’re Different is a sales and marketing podcast that helps you set up the strategies and lay out the tactics you need to break free of this mindset and unlock the growth potential within your company.
The truth is, they’re all thinking, “But We’re Different.” This mindset is why most companies, B2B and B2C, fail to adapt to changes in the marketplace.
Hosted by Zach Basner and Nick Bennett, But We’re Different is a sales and marketing podcast that helps you set up the strategies and lay out the tactics you need to break free of this mindset and unlock the growth potential within your company.
29 Episodes
Reverse
Today's show is an encore episode of a conversation between IMPACT co-owner Marcus Sheridan and Chris Voss on The Chris Voss Show.
In this episode, Marcus talks about building trust with buyers through content and video and turning your website into a magnet for qualified leads.
If content marketing hasn’t delivered how you’d hoped, check out the free course: They Ask, You Answer Fundamentals with Marcus Sheridan
Take the free course
---
Listen to The Chris Voss Show
Connect with Chris Voss on LinkedIn
Connect with Marcus Sheridan on LinkedIn
How does organizational change really happen? And where does it come from?
In today's episode, Nick explores the side of creating change and sales and marketing success you don't see, inside a business you've likely never heard of.
If you want to create a lasting, meaningful change inside your organization and see remarkable sales and marketing results, CLICK HERE
Will and Nick talk through how to communicate your ideas in a way that puts the person on the other side of the conversation in a position of self-discovery, so we’re more likely to create alignment, gain their buy-in, and create a change that makes a difference.
Today's show is an encore conversation between IMPACT co-owner Marcus Sheridan and Benji Carlson from the Contractor Evolution podcast.
In this episode, Marcus talks about the blurring line between sales and marketing, how educated the modern buyer truly is, and the practical steps to get started.
If content marketing hasn’t delivered how you’d hoped, check out our free course, They Ask, You Answer Fundamentals with Marcus Sheridan.
Take the free course
---
Listen to the Contractor Evolution Podcast
To learn more about Breakthrough Academy --> CLICK HERE
Connect with Marcus Sheridan on LinkedIn
Today's show is an encore conversation between digital sales and marketing coach Zach Basner and Jose Palomino on the Business Growth on Purpose podcast.
In this episode, Zach talks about how the decision to do business with someone always comes back to the fundamental emotion of trust and the five types of content that you can create right now to induce more trust, faster.
Listen to Business Growth on Purpose
Connect with Jose Palomino on LinkedIn
Connect with Zach Basner on LinkedIn
---
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register
In today's episode, Will, Nick, and Zach discuss why buyers are reluctant to reach out to a salesperson and how rethinking the way we prepare for and communicate in sales conversations can drastically improve our win rates.
—
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register: https://bit.ly/3S68gye
Today's show is an encore of a conversation between IMPACT co-owner Marcus Sheridan and Jeremiah Rizzo on the Metrics and Chill podcast.
In this episode, they break down how B2B companies can build trust with buyers and increase sales by addressing their fears, issues, worries, concerns, and questions with content.
Listen to Metrics & Chill
Connect with Jeremiah Rizzo on LinkedIn
Connect with Marcus Sheridan on LinkedIn
In this episode, Nick chats with sales and marketing coach Will Schultz about insights he gained helping a b2b SaaS company analyze its closed lost deals, increase its close rate, and how other companies can do the same.
--
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register: https://bit.ly/3S68gye
In today's episode, Will, Nick, and Zach will have a special guest joining the show: Chris Brandt, marketing director, and Physical Therapist at EW Motion Therapy.
Chris talks about how they broke free of the "but we're different" mindset and found ways to overcome talking about price and competitors, getting the team involved in content creation, and integrating assignment selling into almost every aspect of the customer experience.
And (most importantly) how they radically increased revenue, retention, and trust because of it.
—
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register: https://bit.ly/3S68gye
Today's show is a rebroadcast of a conversation between IMPACT sales and marketing coach Zach Basner and Donald C. Kelly from The Sales Evangelist podcast.
In this episode, they talk through 3 specific types of content that can help every seller shorten their sales cycles and just how effective this content can be when used correctly.
Listen to The Sales Evangelist
Connect with Donald C. Kelly on LinkedIn
Connect with Zach Basner on LinkedIn
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register
In today's episode, Will, Zach, and Nick talk about how salespeople (with the help of marketing) can get specific and timely content into the hands of prospects in a way that builds trust, shortens the sales cycle, and improves close rates.
—
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register: https://bit.ly/3S68gye
Today's show is a rebroadcast of one of the most legendary keynote talks IMPACT co-owner Marcus Sheridan has ever delivered.
From the stage at IMPACT Live 2017, Marcus covers how to create a culture of inbound and content within your company that is truly built to last and shares the stories of a few inspiring businesses along the way.
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register
On today's episode Nick, Zach, and Will discuss how comparisons and versus content can help buyers go deep into the consideration stage of the buying process and helps them mindmap your industry.
This is the stage where consumers will do most of their self-driven research into all the possible solutions, and most companies miss out.
Neglecting this stage and this content breaks trust with buyers and in turn, widens the trust gap.
—
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register: https://bit.ly/3S68gye
Today's show is a rebroadcast of a conversation between IMPACT co-owner Marcus Sheridan and Joe Mills from Element Three on the 1000 Stories podcast.
They cover the impact of leaning into innovation during a recession, how to use the sales and marketing framework, They Ask, You Answer to address buyers' concerns, and how to use the vanguard principle in your communication to eliminate doubt and encourage a positive response.
Listen to the 1000 Stories podcast
Check out Element Three
Connect with Joe Mills on LinkedIn
Connect with Marcus Sheridan on LinkedIn
---
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET. Click here to register
We are a society that cares a lot about what other people say about stuff.
And even though this is a truth about the way we all shop, the fact is that if a buyer wanted to know any of this stuff about your solution, products, or services in your category, it’s more than likely that no one could tell them.
And if buyers want to see these types of ranking systems, it is our job to give it to them.
—
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET. Click here to register: https://bit.ly/3S68gye
Today's show is a rebroadcast of a conversation between IMPACT co-owner Marcus Sheridan and Alex B. Sheridan on the Brand In Demand podcast.
They cover practical ways to grow your business with content marketing. If you’re looking for strategies and tactics on how to use content to win customers and generate revenue for your business, this one is for you.
Listen to the Brand in Demand podcast on Spotify
Connect with Alex B. Sheridan on LinkedIn
Connect with Marcus Sheridan on LinkedIn
---
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register
Should you change your demand gen tactics when the economy falters and a downturn or recession seems to be on the horizon? No. At least, not really.
In this episode, Nick explains why in good times and bad, an investment in demand generation and marketing is an investment in the future of your business.
Full article: https://www.impactplus.com/blog/demand-gen-in-slumping-economy
---
This is episode 5 of The IMPACT Series. Derived from the content we’ve written about on the IMPACT website, these short-form episodes will dive deeper into the larger topics we cover on this show.
The long-form episodes of But We’re Different are recorded LIVE, every Tuesday at 3 pm ET.
Click here to register: https://bit.ly/3S68gye
When people buy, they worry more about what might go wrong, than they do about what will go right.
As a buyer, by this point in your life, have searched hundreds of negative-based phrases. But few (if any) positive ones.
If the market believes that a product or service or brand has problems, they're going to find the truth. So as a business, you have a choice.
You can allow the customer to learn about it from someone else, let build trust, and in turn, lose trust in you.
Or you can address each and every problem, fear, issue, worry, concern, and doubt they could possibly have, head-on, and close the trust gap in the minds of your buyers.
—
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register: https://bit.ly/3S68gye
Today's episode features our Chief Strategy Officer, Chis Duprey, as he shares his system for framing your sales process around the decisions buyers need to make, not arbitrary stages.
It always starts with one simple question: What decisions does a customer have to make to buy from you?
Full article: https://www.impactplus.com/blog/fix-your-sales-process
---
This is episode 4 of The IMPACT Series. Derived from the content we’ve written about on the IMPACT website, these short-form episodes dive deeper into the larger topics we cover on this show.
The long-form episodes of But We’re Different are recorded LIVE, every Tuesday at 3 pm ET.Click here to register: https://bit.ly/3S68gye
Everyone knows the number one question buyers ask that completely lacks quality answers is "How much does it cost?"
Regardless of what product or service it is we’re talking about, you’ll often find tons of content on its benefits and features.
And yet this extreme lack of transparency around cost still persists in so many industries and businesses.
We’ve seen, time and time again, this content, when done right, will produce the most qualified leads your sales team could ever ask for.
In this episode, Zach and Nick talk through the consequences of NOT addressing cost/price, how to discuss price for highly complex solutions, and highlight specific examples of businesses (B2B and B2C) that discuss price on their website, openly, honestly, and with confidence.
—
But We’re Different LIVE! is recorded every Tuesday at 3 pm ET.
Click here to register: https://bit.ly/3S68gye
Comments
Download from Google Play
Download from App Store
United States