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© 2024 @anitadykstra
Description
Wondering how to get more traffic to your website? Want to know how to market your online business without burning out?
Welcome to the Marketing That Leads Podcast, hosted by Anita, a passionate travel writer and online business enthusiast who is on a mission to empower coaches, course creators, and service providers to build successful businesses that generate more income, impact, and freedom.
In this podcast, Anita will share her expertise and insights on using evergreen and automated marketing strategies like blog, SEO, and Pinterest to boost your visibility 24/7 with ease.
With her proven track record of bringing 7-figure traffic to her website on autopilot, she will teach you the same strategies and techniques that you can implement to take your business to the next level.
Through engaging and informative episodes, Anita will guide you on how to master marketing that leads to more free time, more traffic, more visibility, and ultimately more sales. Whether you're a beginner or an experienced marketer, this podcast will provide you with practical tips and actionable insights that you can apply to your business today.
Join Anita as she shares her passion for marketing and helps you create and grow your business with marketing that leads. Subscribe so you never miss an episode and let's get into it!
Welcome to the Marketing That Leads Podcast, hosted by Anita, a passionate travel writer and online business enthusiast who is on a mission to empower coaches, course creators, and service providers to build successful businesses that generate more income, impact, and freedom.
In this podcast, Anita will share her expertise and insights on using evergreen and automated marketing strategies like blog, SEO, and Pinterest to boost your visibility 24/7 with ease.
With her proven track record of bringing 7-figure traffic to her website on autopilot, she will teach you the same strategies and techniques that you can implement to take your business to the next level.
Through engaging and informative episodes, Anita will guide you on how to master marketing that leads to more free time, more traffic, more visibility, and ultimately more sales. Whether you're a beginner or an experienced marketer, this podcast will provide you with practical tips and actionable insights that you can apply to your business today.
Join Anita as she shares her passion for marketing and helps you create and grow your business with marketing that leads. Subscribe so you never miss an episode and let's get into it!
76 Episodes
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In this episode of the Marketing That Leads Podcast we delve into a personal story about my recent autoimmune diagnosis and what it means for my business. I know many of you are also managing health challenges while running your businesses, so I hope sharing my journey provides some insight and support.
Here's what to expect from this episode:
Diagnosis Journey: Learn how I discovered my autoimmune condition and the impact it had on my health.
Lifestyle Changes: Discover the drastic changes I've made to my diet and lifestyle to manage my condition.
Business Adjustments: Understand how I’m adjusting my business operations to reduce stress and maintain my health.
Simplification Strategy: Get a preview of next week's episode on how I've simplified every area of my business for better management.
🤳 CONNECT WITH ME ON INSTAGRAM
In this episode of the Marketing That Leads Podcast we delve into what to do if your blog is not seeing results. Whether you're active or not, this episode is for those who want to see their blog achieve its true potential. We'll explore strategies and insights to turn things around and help your blog thrive.
Here's what to expect from this episode:
Data vs. Feelings: Learn the importance of analyzing data over relying on feelings to understand your blog’s performance.
Reassessing Your Strategy: Discover how to reassess your current approach and identify areas for improvement.
Traffic Troubleshooting: Understand how to pinpoint where your traffic issues lie and fix them effectively.
SEO & Keyword Optimization: Gain insights into optimizing your blog posts for better SEO and keyword usage.
Content and Conversion: Explore how to ensure your content aligns with your offers and leads to conversions.
Don’t miss our call-to-actions and offers mentioned during the episode:
♻️ Evergreen Content Ecosystem VIP Day: Click this link to learn more and apply.
✏️ Blog Traffic Machine: Learn more here
🤳 CONNECT WITH ME ON INSTAGRAM
In this episode of the Marketing That Leads Podcast, we talk about the blog strategy for Coaches that drives sales to your offers.
We talk about:
Why having a blog is crucial for coaches, contrary to popular belief in the coaching industry.
The importance of choosing one offer to focus on and conducting deep market research to understand objections and questions.
How to create an evergreen content ecosystem around your offer, consisting of 10 to 16 pieces of content.
Tips on pitching your offer within each blog post and leveraging other platforms like email lists and social media to promote your content effectively.
To learn more about creating an evergreen content ecosystem tailored to your offers, apply for our VIP day where you'll receive 16 done-for-you content briefs. Click the link in the description to apply now!
APPLY FOR THE VIP DAY
JOIN THE BLOG TRAFFIC MACHINE
GRAB THE MARKET RESEARCH HUB TEMPLATE
CONNECT WITH ME ON INSTAGRAM
In this episode, I discuss how to create a high-converting quiz in a day to boost lead generation and engagement in your business.
Here's a sneak peek of the topics covered:
Discover why quizzes are an effective lead magnet and why they boast high conversion rates.
Learn about Interact, a user-friendly quiz-building platform, and its AI quiz builder feature.
Understand the process of designing quiz results and questions, and how to personalize your quiz for maximum engagement.
Explore post-quiz actions like capturing email leads, sending results, and providing bonus content to build trust and authority.
Find inspiration to replace traditional lead magnets with interactive quizzes for a more engaging audience experience.
Explore the potential of quizzes to boost lead generation and engagement in your business.
TRY OUT INTERACT QUIZ MAKER
CONNECT WITH ME ON INSTAGRAM
In this episode, I talk about how to increase your website traffic every month.
The points we discuss:
Learn how to create SEO-optimized evergreen blog posts aligned with your offers to attract organic traffic from search engines like Google.
Discover how to leverage Pinterest to amplify your blog, podcast, and YouTube content, driving consistent traffic to your website month after month.
Understand the importance of focusing on high ROI tasks for automated traffic generation, reducing reliance on social media for audience growth.
Explore opportunities to join courses like Blog Traffic Machine and Passive Profit with Pinterest to master traffic generation strategies and maximize website traffic.
BLOG TRAFFIC MACHINE
JOIN PASSIVE PROFIT WITH PINTEREST
CONNECT WITH ME ON INSTAGRAM
In this episode, we chat about what's working on Pinterest in 2024.
I cover:
Discover how to create pins leading to evergreen blog content aligned with your offers, driving consistent traffic to your website.
Learn the power of leaning into trends on Pinterest and how it can rapidly boost your traffic by tapping into popular topics.
Explore the importance of creating fresh content for Pinterest to keep your audience engaged and drive ongoing traffic.
Understand why patience is key on Pinterest and how consistency over time leads to sustainable results for your business.
Dive into the necessity of maintaining a consistent posting schedule on Pinterest and the impact it has on your success.
If you're ready to skyrocket your website traffic and consistently reach new ideal clients on autopilot, check out my signature course, Passive Profit with Pinterest.
JOIN PASSIVE PROFIT WITH PINTEREST
CONNECT WITH ME ON INSTAGRAM
In this episode, we delve into the systems you need desperately in your business.
What we chat about:
Learn why having systems in place is crucial for achieving your business goals.
Discover how lack of systems can lead to missed opportunities and lost revenue.
Understand the difference between working in your business and working on it.
Learn how systems can alleviate stress and bring clarity to your business, can lead to scalable growth and increased profitability, and ensure smoother operations.
If you're ready to take control of your business with efficient systems, join the Ease Club membership, and unlock special offers before they expire.
JOIN THE EASE CLUB
CONNECT WITH ME ON INSTAGRAM
In this episode, we chat about automations, specifically the three-step task automator you'll learn inside my new membership called EASE Club.
Here's what to expect from this episode:
The importance of systems and automation in scaling your business.
How EASE Club can help overworked coaches, course creators, and service providers achieve their income goals by automating manual tasks.
Overview of the benefits of joining EASE Club, including saving time, organizing launch systems, automating leads and sales, and freeing up to 10 hours per week.
Details of what's included in the monthly membership, such as monthly EASE reviews, access to new templates, live monthly EASE sessions, collaborative community, and support circle.
If you're ready to streamline your business, save time, and increase profits with automation, I invite you to join EASE Club and take advantage of our special offer available for a limited time.
JOIN THE EASE CLUB
CONNECT WITH ME ON INSTAGRAM
In this episode, we chat about how you can stay consistently organized in your business.
You’ll hear about:
Strategies to maintain organizational consistency, even when faced with challenges.
The importance of setting up systems and automations to streamline your workflow.
Practical tips for organizing digital files and prioritizing tasks effectively.
Real-life examples and personal anecdotes illustrating the benefits of staying organized.
I invite you to join the waitlist for our upcoming membership program. This exclusive membership will help you automate manual tasks in your business, allowing you to focus on growth and efficiency. You’ll also gain access to live workshops, behind-the-scenes insights, and valuable templates to optimize your workflow.
JOIN THE MASTERCLASS
JOIN THE EASE CLUB (MEMBERSHIP) WAITLIST (Launching April 8, 2024)
CONNECT WITH ME ON INSTAGRAM
In this episode, we dive into how lacking systems in your business can limit your client load or new course students.
I cover:
The importance of systems in handling new clients or course enrollments efficiently.
How manual tasks can lead to scrambling and inefficiency in managing new business.
The benefits of automating processes like client onboarding and follow-ups.
Personal experiences highlighting the impact of implementing effective systems.
If you're ready to streamline and automate your business, join the waitlist for the ‘Ease Club’ membership. You’ll get access to exclusive masterclasses and templates to enhance your workflows.
JOIN THE MASTERCLASS
JOIN THE EASE CLUB (MEMBERSHIP) WAITLIST (Launching April 8, 2024 or April 1st for waitlisters!)
CONNECT WITH ME ON INSTAGRAM
In this episode, we discuss the 4 step framework that allows you to automate your business to save time, and generate automated leads and sales.
We’ll cover:
Joining the ‘Ease Club’ membership to get exclusive insights into replacing manual tasks with automated systems, boosting productivity, and hitting income goals effortlessly.
Learning the importance of tracking time with tools like Clockify to identify time-wasting tasks, automate processes, and delegate responsibilities effectively to save up to 10 hours per week.
Explore a simple yet powerful framework within the ‘Ease Club’ membership to automate tasks, streamline workflows, and simplify systems for optimal efficiency and growth.
Effortless marketing strategies by focusing on long-form content that drives sales and leads without constant manual effort, complemented by a robust repurposing system for maximum impact across multiple platforms.
Join the waitlist for the ‘Ease Club’ membership to access exclusive bonuses and launch insights. You’ll also get support from me and my team to give direct feedback.
JOIN THE EASE CLUB (MEMBERSHIP) WAITLIST (Launching April 8, 2024)
CONNECT WITH ME ON INSTAGRAM
In this episode, we discuss the benefits of tracking/categorising tasks, simplifying workflows, and delegating responsibilities so you can save time.
We go over:
Using systems and automations to improve productivity and reduce time-wasting tasks.
Importance of tracking time with tools like Clockify to understand where time is spent, identify tasks that can be automated or delegated, and simplify workflows
Automating as many tasks as possible using tools like Zapier and workflows within the softwares you already use
Joining the ‘Ease Club’ membership to get exclusive insights into organising launches and automating tasks to save time and boost productivity, with bonuses like behind-the-scenes masterclasses and templates.
Join the 'Ease Club' membership, which focuses on replacing manual tasks with automated systems. You’ll also get support from me and my team to give direct feedback.
JOIN THE EASE CLUB (MEMBERSHIP) WAITLIST (Launching April 8, 2024)
CONNECT WITH ME ON INSTAGRAM
In this episode, I share insights on how to effectively organise and plan launches for bootcamp events or otherwise. We’ll focus on what systems I have in place that eases the process for my own business.
We’ll cover:
Significance of organisation in reducing stress during launches, allowing for full energy and focus, which ultimately leads to bigger launches and better outcomes
Key strategies such as using certain tools, creating SOPs, and maintaining detailed Google Docs for content, debriefing, and tracking actions during launch week
Automating manual tasks and simplifying processes to save time, reduce stress, and facilitate smoother launches
Join us within the Ease Club for further insights and support on implementing these things for a thriving and ease-ful business.
JOIN THE EASE CLUB (MEMBERSHIP) WAITLIST
JOIN FREE LIVE MASTERCLASS “GET ORGANISED”
CONNECT WITH ME ON INSTAGRAM
In this episode, I give you my top tech programs that make my business automated, systemized, and simple. Steal my tech stack that’s designed to save time, reduce stress, and enhance sales.
We go over:
An overview of my tech stack and why I choose them for my business
The best project management tool that serves as a centralized hub for team collaboration and task management
The best automation workflow tool that tracks customer purchases, manages failed payments, and streamlines business processes.
The best podcast and video editing tool that utilizes AI technology to remove filler words and create social media content
The best all-in-one platform for hosting courses, coaching, email marketing, and simplifying business operations.
Join the waitlist for the Ease Club membership to dive deeper into automating and organizing your business for success.
TRY OUT KAJABI
GRAB THE MARKET RESEARCH HUB TEMPLATE
JOIN THE EASE CLUB (MEMBERSHIP) WAITLIST
JOIN FREE LIVE MASTERCLASS “GET ORGANISED”
In this episode,we chat about the value of an onboarding system that will give you a massive amount of data to steer your business into getting more dream clients and more sales. This simple system will optimize sales, clarify messaging, and enhance client satisfaction
We dig into:
Getting into your current client's head to attract more dream clients and tailor your messaging
The power of an intake form to gather valuable information about client problems, expectations, and preferences.
Learning how to create an intake form for various offers—from courses to VIP days—using platforms like Google Forms or Asana
Implementing a centralized hub to organize and analyze intake form responses for marketing strategies, content creation, and future launch events
Join the waitlist for the EASE Club to dive deeper into systematizing and automating your business for increased efficiency and profitability. Your business should be able to make sales without you ‘ON’ 24/7.
GRAB THE MARKET RESEARCH HUB TEMPLATE
JOIN THE EASE CLUB (MEMBERSHIP) WAITLIST
CONNECT WITH ME ON INSTAGRAM
In this episode, we question the importance of SEO in your blogging journey. Is it necessary? Will it make or break your business success? We’ll talk about it all in this bite-sized episode.
You’ll hear about:
Demystifying SEO and the techniques that can automate lead and sales generation
How applying SEO to your blog posts saves you hours of hassle and stress in the long run
The simplified strategy taught in the Blog Traffic Machine course to get your content on page one of Google, attracting dream clients while you simply live life.
How SEO ensures a steady flow of new leads without constant effort
If you're ready to boost visibility, attract ideal clients effortlessly, and make your content work for you, join us in Blog Traffic Machine. Click the link in the description to learn the simple SEO strategies that will transform your online presence.
JOIN US INSIDE THE FREE 4-DAY BOOTCAMP
JOIN BLOG TRAFFIC MACHINE COURSE
CONNECT WITH ME ON INSTAGRAM
It is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 4 of the ‘Skyrocket your Sales with Evergreen Content’ Bootcamp.
In this episode, we dive deep into the behind-the-scenes of a real-life 7-figure strategy that not only helps you hit your launch goals but also allows you to take up to three months off without sacrificing business success.
We chat about:
How to structure your evergreen content to give you the freedom to take breaks from your business guilt-free
Why the biggest names (think Tony Robbins and Brendon Burchard) maintain blogs too
The 4 stages of a seven-figure blog marketing strategy
A new offer content ecosystem that can revolutionize how you convert leads into sales around a specific offer
This episode is for anyone looking to build a sustainable and profitable online presence. And if you're ready to skyrocket your sales with evergreen content, join our bootcamp and see real-life examples, screenshots, and results. Click the link below to join us!
JOIN US INSIDE THE FREE 4-DAY BOOTCAMP
JOIN BLOG TRAFFIC MACHINE COURSE
CONNECT WITH ME ON INSTAGRAM
It is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 3 of the ‘Skyrocket your Sales with Evergreen Content’ Bootcamp.
In this episode, I reveal the not-so-secret tool that will take the need for social media out of the equation. You’ll have a business on autopilot and your dream leads falling into your lap (and funnels).
The juice:
The one thing that flips the switch ON for your Evergreen Content to get in front of your ideal audience
Journey of your client from problem to YOUR solution and how the heck they get to you
Simplicity in the SEO strategy that isn’t as scary as you might believe
Why advanced SEO is not necessary
If you want to see some real life examples and results that SEO can give you, this is exactly what I'll be sharing inside of my FREE bootcamp live sessions from Jan 29-1 Feb. Join us and get the juicer bits of this episode and ask me your burning questions!
JOIN US INSIDE THE FREE 4-DAY BOOTCAMP
JOIN BLOG TRAFFIC MACHINE COURSE
CONNECT WITH ME ON INSTAGRAM
It is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 2 of the ‘Skyrocket your Sales with Evergreen Content’ Bootcamp.
In this episode, we discuss the three types of evergreen content that can be used in a business: podcasts, YouTube content, and blog posts. We explore the pros and cons of each type and emphasize which of the three has the highest sustainability and effectiveness
Let’s get into:
Evergreen content overview and why it’s an absolute must
Pros and cons + ratings for each type of content
Which type is TRUE Evergreen Content that will make you more money for longer and with the least amount of effort
Two possible conversion paths: via email list engagement or direct offer purchase
All Evergreen Content is great to have in your business in terms of connecting with audiences and establishing authority in a niche, but only ONE is a no-brainer. Come to the FREE bootcamp I’m hosting Jan 29-1 Feb for live training, free resources, and Q&As with me. Join below!
JOIN US INSIDE THE FREE 4-DAY BOOTCAMP
JOIN BLOG TRAFFIC MACHINE COURSE
CONNECT WITH ME ON INSTAGRAM
It is Bootcamp week! This episode touches on the juicy details that will be discussed and taught in Day 1 of the ‘Skyrocket your Sales with Evergreen Content’ Bootcamp.
In this episode, I cover the five main reasons why a business can't scale without evergreen content. Unless you have piles of money to burn on ads and all the time in the world to kill, evergreen content is the only way your business can scale. So let’s talk about practical tips and insights on how evergreen content can be incorporated with ease.
We go over:
Limitation of time
Risky reliance on algorithms
The increasing difficulty of reaching new clients on social media
The need to improve visibility, trust, and authority
How utilizing evergreen content can help increase profit margins by decreasing expenses associated with strategies like Facebook ads.
Join the free four-day bootcamp where I offer guidance on creating an efficient evergreen content strategy.
JOIN US INSIDE THE FREE 4-DAY BOOTCAMP
JOIN BLOG TRAFFIC MACHINE COURSE
CONNECT WITH ME ON INSTAGRAM
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