The Easy Button Real Estate Podcast

Join us for 3 days of high-level networking, deal-making strategies, and unforgettable experiences on the slopes: https://easybuttonrealestate.com/wintersummitJoin the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:In this episode, we break down how we’re actually preparing for 2026, not just predicting what the market might do.We talk through what we’re seeing on the ground—from interest rates and buyer behavior to development headaches, permits, and why this market is testing operators more than ever. We share why we don’t believe 2026 looks anything like 2008, what signals we’re watching, and where we think opportunity will open up for people who stay disciplined.Most importantly, we focus on the things you can control heading into the next year: your lead flow, sales process, team, pricing, and mindset. The market may stay flat or choppy, but we explain why prepared investors and operators are still getting deals done—and how you can position yourself to do the same.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:Most people think building a business is about ideas, tools, or finding the perfect strategy. It’s not.In this episode, I share what I’m actually seeing work right now from running Easy Button, working hands-on with hundreds of operators, and being in the middle of building and scaling a real company myself.If you’re thinking about starting a business, already in one, or feeling stuck despite “doing a lot,” this episode will help you reset your expectations and focus on the work that actually creates progress.No hype. No shortcuts. Just the reality of building something that lasts.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:In this episode, we introduce Tyler Eaton, the man behind countless client wins at Easy Button Real Estate. We dive into Tyler’s journey from commercial real estate to becoming the company’s Director of Client Coaching, exploring the grit, setbacks, and breakthroughs that shaped his approach. Expect insights on closing off-market deals, serving over selling, and what truly drives success in today’s real estate market.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:In this episode, Seattle firefighter Kody Henderson shares his transformation from battling fires to building a real estate business from scratch. After spending a full year chasing his first deal, Kody turned that breakthrough into five deals a year, all while keeping his full-time firefighting job.He talks about pushing through rejection, the importance of consistency, and how focusing on relationships over quick profits helped him grow. Listeners will learn how Kody built momentum one call, one connection, and one deal at a time, proving that with persistence, anyone can create their own version of financial freedom.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:Ethan Welch went from a decade-long mortgage career to running 7 active real estate projects and building a portfolio aimed at 50 rental units in 5 years. In this episode, he shares how taking action before he was ready, staying obsessed with growth, and building systems turned his side hustle into a predictable 4-deals-a-month business — and his full-time freedom.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:In this episode, Kevin Clark shares how he walked away from his W-2 sales job to go all-in on real estate and landed a $1M+ deal in Portland soon after. He opens up about the mindset shift from employee to entrepreneur, how he learned to master off-market sales, and the patience it took to turn a single lead into a 7-figure opportunity. If you’ve ever wondered what it takes to leave stability behind and bet on yourself, Kevin’s story shows exactly how it’s done.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:After a decade in a W2 job, Karl made the leap into full-time real estate when life forced his hand. What started as a few flips turned into eight projects, rental portfolios, and a growing team.In this episode, Karl opens up about his journey from burnout to balance, learning to delegate, hire, and turn chaos into a scalable business. Plus, hear how a tornado that destroyed his property led to a major development opportunity and a whole new chapter in his real estate career.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:Rowan shares his transformation from a full-time engineer to a full-time real estate investor building a thriving business with his brother in a competitive Connecticut market. From early house hacks to scaling with cold calls and structured systems, he reveals how mindset shifts, sales skills, and consistent execution turned side hustles into a 6-figure operation — and what it takes to double profits year after year.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:In this episode, we tackle one of the most controversial topics in real estate: ethics in deal negotiation. From viral wholesaling tactics to renegotiating contracts and rising regulation, we unpack where the line between smart business and exploitation really lies. A must-listen for investors who want to build a lasting business rooted in integrity, not shortcuts.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Allen Mack — a former law enforcement officer who left a 12-year career to build a thriving real estate business. Allen shares how he transitioned from chasing fugitives to closing deals remotely from at South Carolina, growing from direct mail to 6–10 deals a month. Discover how discipline, systems, and family teamwork fueled his transformation into a full-time investor and entrepreneur.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:In this episode, Cole and Tucker dive into the real conversations most investors avoid — from the truth about novations to the tightening wave of regulations across the U.S. They break down how to adapt in a sideways market, what’s working for their top-performing students, and why chasing high-volume, low-profit deals can trap you in a cycle of burnout. Expect candid takes, industry insights, and timeless advice on building a smarter, more sustainable real estate business.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Want to SCALE your real estate business to $100k/month? Go here: https://easybuttonrealestate.com/Summary:Ini this episode, Mason breaks down the mindset shift that took him from chasing prices to solving real problems; like navigating a heated squatter situation.He shares the hard decision to leave his 50/50 partner, why implementing feedback immediately matters, and what 3 months with The Deal Engine Program actually looks like when you have $100K in the pipeline. If you're debating whether to bootstrap or invest in coaching, this episode gives you the real answer.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we break down the problems you’ll face when scaling a business—and we lay them out in the exact order you’ll likely encounter them. From hiring your first team members to managing growth challenges, we share our own experiences so you know what’s coming and how to handle it.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:At just 19 years old, David and his partner Maxim pulled in $270K in real estate wholesale fees in only 30 days. In this case study, they share how they got started, the strategies that worked, and the lessons they learned while building their business in Seattle.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we dive into the reality behind hustle culture. We talk about why so many of us get caught up in the idea of working 18–20 hour days, how seasons of life shift our priorities, and what it really means to be productive as entrepreneurs. From separating our identity from “the grind” to learning how to focus on the work that actually moves the needle, we share our honest experiences with hustle porn—and what it takes to build a business without burning out.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonLinkedIn: https://www.linkedin.com/in/coleruudjohnsonTikTok: https://www.tiktok.com/@coleruudjohnson

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we reflect on a tragic week marked by the shocking assassination of Charlie Kirk and the ripple effects it created across the country. We share our thoughts on how society reacts in moments like this, the role of free speech, and the spread of misinformation.Shifting to real estate, we talk about filling our rentals for peak season, lessons from the vacation rental market, and the challenges of platforms like Vrbo. We also break down the latest Fed rate cut, its limited impact on mortgages, and what future cuts could mean for real estate investors. Finally, we discuss timing, market swings, and why patience can often lead to the biggest wins in real estate.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Daniel Hack, co-founder of Connection Capital and owner of The Mad Beet in Pacific Beach. Daniel shares his journey from tech sales to flipping 16 homes—a stressful path he calls “brain damage”—and why he shifted to building a real estate fund focused on truly passive investing.We discuss how his fund works, the returns it delivers, how he vets developers, and the advice he gives high-income earners torn between active real estate and passive opportunities. Daniel also breaks down tax strategies, lessons from deals gone wrong, and his top tips for anyone looking to transition from a W-2 career into real estate investing at scale.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonConnect with Daniel HackInstagram: https://www.instagram.com/danieldhack

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we dive into the tough question of hiring friends and family in your business. We share our own stories—both successes and failures—of working with spouses, friends, and relatives, and the challenges that come with blurred lines between personal and professional life.We talk about why it often backfires, how it can strain relationships, and what to do if you decide to go down that road anyway. We also shift into the bigger picture of entrepreneurship, discussing the mindset and stress resilience needed to survive and thrive in real estate over the long run.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

📊 Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1👉 Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:When Alex Braich first jumped into real estate, he went all-in on direct mail. Month one? $4,000 spent, four calls, and only one real lead. Even after bumping the budget to $8K a month, the phone stayed quiet for weeks at a time.That all changed when Alex ditched the mailers and switched to a consistent lead gen system with sales coaching. Now he’s getting around 100 leads a month, locking in daily conversations with sellers, and closing 1–2 deals a month — all while planning his exit from physical therapy and aiming for $250K this year.In this episode, Alex breaks down the simple pivot that took his business from crickets to constant closings, and how you can make the same shift if your marketing isn’t delivering.---Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnson

Join the #1 real estate community for agents and investors: https://www.skool.com/offmarketmethod/about?ref=791b3644f63045c9a6d3d8634e57c1f1Are you an Investor, Wholesaler, Flipper, or Real Estate Agent looking to close more deals consistently? Check this out: https://easybuttonrealestate.com/Summary:In this episode, we sit down with Joy Sanchez to hear how he went from long days in the oil and gas industry to building a thriving real estate business in one of the nation’s toughest markets—Los Angeles.Joy shares the leap of faith that pushed him into real estate, the struggles of starting from scratch, and the systems he built to go from hustling door-to-door to running a predictable business. His story is packed with lessons on resilience, problem-solving, and creating consistency in an unpredictable industry.Connect with Cole Ruud-JohnsonInstagram: https://www.instagram.com/coleruudjohnsonTwitter: https://twitter.com/coleruudjohnsonConnect with Joy Sanchez:Instagram: https://www.instagram.com/joy_losangelesrealtor/