The Rolex Whisky Passion Project

Gavin Linde welcomed Peter Jnr. of Luchi's Whiskey Bar to the Rolex Whiskey Passion Project. Peter Jr. detailed the bar's transformation into a specialist for Islay and Jura malt whiskies, a shift that was inspired by an American VIP's observation of the jarring contrast between the luxury whiskey lounge and the public bar's Jäger bomb clientele. This led to the decision to focus on opening rare bottles for drinking. The bar now boasts an inventory of between 1,800 and 1,900 exclusive Islay and Jura bottlings, having removed all non-Islay whiskies to focus on island exclusives, driven by a rising international customer demand over the past 7 to 10 years.

Gavin welcomes Jessica Ann Zimlich and Zach Zimlich of ZAK Cooperage, discussing their family business history, which started in 1990. Zach's upbringing in the cooperage provided him with creative control over whiskey flavor profiles. The conversation covered the enduring consistency of cooperage techniques despite automation and the critical importance of responsibly sourcing white oak due to increased whiskey demand. They both shared observations from a trip to Scottish cooperages, where used barrels are the norm, contrasting with the US focus on new oak. 

Dawn Davies, the buying director for The Whiskey Exchange, talks to Gavin about the modern whiskey market and raises issues such as overcharging customers, releasing substandard, non-age statement liquid, and using excessive packaging that shifts focus from the product to "pomp and ceremony." She also highlighted a concern that the market prioritizes "flippers" over long-term customer loyalty. Despite the need for an industry "reset," both speakers agreed that its core strength remains the value of people and unique experiences, which Dawn exemplified by sharing memorable "pinch me moments," including attending the Cannes Film Festival.

Gavin Linde welcomed Brandon Smith, the National Brand Activation Manager for Lofted Spirits, shared their professional background and their introduction to whiskey, emphasizing the importance of memories and friendships in whiskey appreciation. They discussed the evolution of the whiskey industry, Bardstown Bourbon Company's unique approach, and the collaborative and innovative culture within the company, culminating in a discussion of the current state and future of the whiskey industry, including the Kentucky Bourbon Festival and specific Bardstown releases.

Gavin Linde and Chris Blandford discussed the significant changes in the whiskey market, highlighting a new era where consumers are more educated and prioritize quality. This shift has also brought challenges, particularly with barrel picks, where palate fatigue makes thorough assessment difficult.Starlight Distillery was praised for its innovative and passionate approach, distinguishing it from larger companies. Chris Blandford also detailed Kroger's fair allocation system for Pappy Van Winkle and unique whiskey experiences.

Gavin Linde introduced Lars Rucker from Hong Kong, known for Tiffany's Bar and the Hong Kong Whiskey Festival, as a guest on the Rolex Whiskey podcast.Lars discussed the evolution of the whiskey scene in Hong Kong and China, the growth of Tiffany's New York Bar's whiskey selection, and the significant development of the Hong Kong Whiskey Festival since its inception in 2016. They also talk about the transformation of the whiskey market, the unique whiskey culture in Hong Kong, and the importance of personal connections in the whiskey world.

Gavin celebrates the milestone of 100 episodes by welcoming a special guest: Dan McKee, Master Distiller at Michter's Distillery. McKee, a longtime friend and industry peer, shares his journey into the world of whiskey, beginning with casual sips as a young man before embarking on a 13-year career in commercial roofing. His path shifted dramatically when he took a job as a distillery operator at Jim Beam, where he gained invaluable experience for nine years, witnessing the industry's resurgence and the dawn of automation.McKee reflects on joining the Michter's team in 2014 as employee number eight and the unique, hands-on approach to whiskey making that defines the brand. He highlights the importance of relationships and the dedication of the entire team, which he says is the reason Michter's has been recognized as the most admired whiskey in the world for two consecutive years.

Gavin Linde welcomed Benjamin Rosen to the Rolex Whiskey Passion Project, acknowledging their long-standing relationship and Benjamin's launch of Onyx and Amber. Benjamin shared insights into the evolving whiskey market, detailing the shift from abundant choices to inflated prices and their personal investment in MGP barrels. Benjamin Rosen explained that Onyx and Amber is a long-term, independent bottling project focused on quality and affordability, utilizing a unique aging process in Colorado and planning a "Blender series" with award-winning blenders.

Gavin Linde welcomed Andreas Lykke, founder of the Daily Whisky. Andreas shared their journey into whiskey, highlighting their focus on challenging traditional perceptions and reaching a younger audience through daily content on "the Daily Whiskey" Instagram. Gavin and Andreas discussed experiences visiting distilleries, adapting to Instagram's algorithm changes, and revealed that "Daily Whisky" is a family project. Andreas recommended Talisker 18-year-old and Clynelish, and they shared their future plans for attending Formula 1 events and visiting distilleries in Asia.

Gavin Linde and his guest Diego Lanza discuss the Hong Kong Whiskey Festival and Lanza's whiskey journey. Diego Lanza recounted their early exposure to whiskey in Italy, their move to London to specialize in whiskey, and their significant career progression at The Whiskey Exchange as an old and rare whiskey curator. Gavin and Diego also discussed the evolution of sherry casks in whiskey production, the unique whiskey scene in Hong Kong, and Diego Lanza's new ventures, OBBE and Elixir Distillers distribution.

Gavin Linde interviews Peter Currie of Shand Import about his 25 years in the whiskey industry. Peter Currie discussed his journey, beginning with following his father into the industry, working for Line Whisies, and then spending eight years at Springbank Distillery where he was involved in all aspects of production and eventually became the sales and marketing director. He then moved to California in 2012 to work with Duncan Taylor before co-founding Shand Import.They explored the evolution of the whiskey market and pricing since the early 2000s, with Peter recalling selling rare bottlings for what were then considered high prices, and how collecting was initially driven by personal preference rather than investment. The conversation also touched on the shift from one-way communication to online forums and the impact of increasing global demand, particularly from Asia, on prices for vintage whiskies.Peter also explained the appeal of independent bottlers, describing them as offering a taste of the individual "ingredients" that go into distillery blends. He shared memorable whiskey experiences, including tastings in St. Petersburg and Moscow, and evenings in Bordeaux and Singapore, emphasizing the enjoyable social aspect of sharing whiskey and the nostalgia associated with older bottles.

Gavin Linde welcomes back Daryl Proof about his take on the whiskey market, specifically independent bottlers, and unique whisky barrels.They shared barrel picking experiences, including an unplanned large pick with Prov, and talked about whisky consumption, high-proof whiskys, and tasting notes from picks like Locust Dream.They also discussed barrel pricing, market hype, and future events, with Daryl aiming for three events per year and planning more barrel picks. Gavin praised Daryl Proof and his whisky cases. They emphasized the unique experience of picking independent whisky barrels.

Gavin Linde and Mayur Bhatia, a member ambassador for the Scotch Malt Whiskey Society, discussed their early whiskey experiences, discovery of single malts and Japanese whisky, and memorable "wow" whiskies, including those from independent bottlers and the Scotch Malt Whiskey Society. They explored the appeal of independent bottlers, the landscape of blended Scotch post-Compass Box, and the dynamics of whiskey production volumes and opportunities for independent bottlers. They also touched upon the global presence of independent bottlers, the engagement of Scotch Malt Whiskey Society members, the established channel of independent bottling for distilleries, and the future of whiskey sales models.

Gavin Linde interviewed John Kennedy, a 20-year whiskey industry veteran, covering Kennedy's career, the evolution of the single malt market, and the rise of independent bottling.  They discussed challenges entering the US market, the shift in consumer preference towards single malts, and strategies in independent bottling, including omitting distillery names to create intrigue. 

James Walton, a passionate whiskey connoisseur and the driving force behind PureMalts, joins the conversation to share his deep-seated love for the spirit. PureMalts, as James explains, is dedicated to crafting exceptional, curated whiskey tasting experiences. His personal journey into the world of whisky began with a pivotal Forbes article highlighting the Scotch Malt Whisky Society, an inspiration that led him to a transformative trip to Scotland. Both James and Gavin recount their adventures with the Society, describing the unique locations they explored and the initial hurdles they faced in navigating the intricate language of whisky. Their discussion illuminates the Society's distinctive features, including its vast and diverse selection, the intriguing coded bottles, and the warm, inviting atmosphere. James particularly emphasizes the broader whiskey community's inclusive spirit, where genuine passion and active participation are prized far more than mere expertise or wealth. A significant portion of their conversation is dedicated to cherished memories of remarkable whiskies and tasting sessions. James vividly recalls his first noteworthy encounter with a Laphroaig from the Society, while Gavin shares captivating tales of rare and highly prized bottles. James further details PureMalts' mission, which centers on delivering curated tastings that feature extraordinary, elusive whiskies, designed to create lasting memories and cultivate a sense of fellowship. 

Gavin Linde hosted Kevin C, known as "Bourbon Notes", about his early experiences to his successful social media presence. Kevin shared insights into his evolution from casual whiskey drinker to a connoisseur focused on high-quality bourbons, highlighting a pivotal moment involving a Four Roses Single Barrel that broadened his palate. They also covered the dynamic changes within the bourbon community over the past decade, including the shift from Facebook groups to other online platforms and the increased availability of single barrels and barrel picks. They explored the rising popularity and pricing of Willett bourbons, contrasting older, more accessible releases with newer, highly sought-after ones. They also touched upon the diverse modern bourbon landscape, featuring a range of craft distillers and the resurgence of blenders. Kevin discussed his approach to content creation, emphasizing authenticity and catering to more experienced whiskey drinkers with nuanced discussions and comparisons. 

Daniel Filipek and Gavin Linde discussed the evolution of the Japanese whiskey market since 2015, including their strategic inventory acquisitions, the impact of collectability, and recent market softening due to inventory dumping. They also analyzed the high costs of new make whiskey, the depletion of old-growth American oak, and the rising value of rare American bourbons in Japan. The conversation extended to the future of Asian whiskey markets and the unique skills of whiskey blenders, known as "cleaners."

Chris Perugini of Single Maltsavvy discussed the evolution of the whiskey landscape since 2008.They highlighted the shift from limited availability and special orders to a widespread online market, including price gouging.The conversation covered regional differences, preferences for smaller whiskey gatherings over large festivals, and the transformation of distilleries from small operations to larger, more technologically advanced facilities.Perugini shared their journey into whiskey, the creation of singlemaltsavvy.com to fill a gap in review content, and the impact of AI-generated reviews.The discussion also touched on the influence of COVID-19, increased consumer knowledge, and predictions of consolidation in the American whiskey market. Memorable experiences, such as a private Balvenie distillery tour, were also shared.

Gavin and Boris Borissov, affectionately known as the "Whisky King," engaged in a comprehensive discussion exploring their shared passion for whisky, encompassing everything from personal collecting journeys to the intricacies of the global market. Boris, whose whisky journey began in 2013 with a pivotal tasting and a subsequent trip to Islay in 2014, detailed his evolution into an avid collector, focusing on limited releases and single cask bottles. He recounted discovering rare whiskys at affordable prices in a Munich bar, a stark contrast to today's inflated market.Their conversation delved into the dramatic surge in rare alcohol bottle prices, with both noting a tenfold increase in some cases. They explored the role of Facebook groups in facilitating private sales and the market's upheaval during the Covid-19 pandemic, when demand for rare bottles skyrocketed.Boris, an "obsessive collector," expressed his intention to retain his collection, viewing it as a liquid asset that appreciates over time, while Gavin, now prioritizing sentimental value, discussed his shift from indiscriminate buying. They analyzed the evolution of whiskey production, noting the impact of technological advancements and increased output from brands like Logable. The current market downturn, they agreed, is partly due to inexperienced investors who flooded the market during the pandemic.Their discussion extended to buying and auction strategies, with Gavin sharing his experience of leveraging Instagram to boost liquor store sales and his pivot to European auctions for better deals on American whisky. Boris detailed his experiences with French auction houses and whisky swaps with Japanese partners, emphasizing the importance of a diverse collection.Boris revealed his side venture in the whisky industry, which began with a cask exchange with a friend in China and evolved into a collaborative bottling initiative. They discussed their independent bottling process, emphasizing the freedom to select and release only the finest casks, akin to a restaurant's daily special. Gavin expressed his desire to replace his investment whiskeys with independent bottlings, particularly those from the 1960s and 1970s, echoing the high regard they both held for independent bottlers like Samaroli.They shared personal whiskey preferences and unique experiences, with Gavin favoring high-end, exclusive bottles and Boris recounting a visit to a private Japanese club boasting a rare 1970s whiskey. The conversation concluded with discussions about future travel plans to Scotland and Japan, potential visits to distilleries and bars, and attending Whisky Live events. They emphasized the importance of camaraderie within the whiskey community and the desire to experience unique whiskys before they disappear, solidifying their shared passion and dedication to the world of fine spirits.

Marci P. and Gavin explored the fascinating resurgence of bourbon, a spirit once languishing in dusty liquor store shelves during the 1980s. Marci, with her insider perspective from the wine and liquor trade, recounted how bourbon was far from fashionable, and she even assisted distributors in offloading surplus stock, a stark contrast to today's market where these same bottles, like Pappy Van Winkle, command astronomical prices.They delved into the industry's dramatic transformation, noting the shift from single malt Scotch dominance to bourbon's newfound popularity, driven by collectors and a growing appreciation in restaurants. Marci's journey, from selling discounted whiskey to international markets to creating uniquely packaged spirits for discerning clients, highlighted the unpredictable nature of the liquor business.They marveled at the emergence of vintage whiskey collectors and the discovery of pristine, decades-old bottles, speculating on the motivations of past hoarders. The discussion underscored the importance of relationships, innovative packaging, and a keen eye for market trends, all of which contributed to Marci's success in a rapidly evolving industry.