S.O.B. (Small Owned Business) Marketing

TikTok just introduced FOUR new features to its comment section, and it's going to change the way you interact with your customers on the platform.  In this episode of the S.O.B. Marketing Podcast, we're breaking down TikTok's latest updates and discussing how small business owners can use these features to connect with customers, build trust, and generate even more sales. We're also challenging small businesses to rethink how they use social media and recognize the HUGE marketing opportunities hiding in their comment sections.

Holiday shopping season is here, aka every small business owners SUPER BOWL! One of the easiest ways to increase your sales while people are primed to spend is to send EMAILS.  In this episode of the S.O.B. Marketing Podcast, we break down a practical holiday email marketing plan to help you promote your business from early November through Christmas and even after the holidays. We're walking you through four phases of holiday email marketing, plus a bonus fifth phase, with ideas for what to send during each one. We're covering: How to build excitement before your holiday promotions begin Gift guides, bundles, and other email ideas that make shopping easier How often to email subscribers during the holiday season What to send around Black Friday, Small Business Saturday, and Cyber Monday Ways to encourage purchases without offering constant discounts How to reach last-minute shoppers and communicate shipping deadlines Why your email marketing shouldn't stop on Christmas Day Tune in and start putting your holiday email marketing calendar together.

If you're running Facebook or Instagram ads but aren't using a Meta Pixel, you're missing out on valuable information that could help improve your ad performance! In this episode of the S.O.B. Marketing Podcast, we break down what the Meta Pixel is, how it works, and why small business owners should know about this FREE tracking tool. We're keeping things beginner-friendly as we: Explain how the Meta Pixel can help you measure advertising results beyond likes, clicks, and impressions. Walk you through the basics of installing a Meta Pixel. Share common mistakes to avoid when using this tracking tool. Tune in to learn how Meta's free tracking tool could help you make smarter advertising decisions and get more out of your online ads!

Keeping up with social media updates and changes can feel like a full-time job, which is why we do the research for our S.O.B. Community members every week! In this episode, we're sharing four important social media updates from the past few months that we've already discussed with our community members.  From new advertising opportunities to AI changes that could affect how customers discover your business, we're breaking down what's happening, why it matters, and what it could mean for your marketing. Consider this your sneak peek into our weekly discussions!

Are you spending money on marketing that isn't actually helping your small business grow? Just because something is popular, expensive, or easy to do doesn't mean it's the right investment for YOUR business. In this episode of the S.O.B. Marketing Podcast, we're sharing 7 marketing things small business owners waste money on. We get into why these common marketing expenses can drain your budget, how to recognize when it's time to reevaluate, and where your marketing dollars may be better spent. In this episode, we cover: 7 marketing expenses you want to reassess Five categories of marketing investments that may actually be worth your money Three questions to ask yourself before spending another dollar on marketing 🎧 Need practical marketing advice without the agency-sized price tag? Join the S.O.B. Community for weekly marketing support, expert guidance, and a community of small business owners who understand what it's like to run and promote a business. Join us at https://www.skool.com/SOB If you enjoy the episode, subscribe, leave us a review, and share it with a small business owner who could use a little marketing tough love! #SmallBusinessMarketing #MarketingTips #MarketingBudget #SOBMarketingPodcast