The Karat Podcast

Meet Codie Sanchez- she's making $100M+ year from her business - but not through brand deals and AdSense.In this pod - she shares 20 secrets on how she did it and how creators can build real businesses & ownership.

Join Karat's Discord for creator masterclasses every week at https://link.trykarat.com/discord-hormoziMeet Alex Hormozi: he's making $10M+ year from content and owns a portfolio of businesses making $250M/ year.In this pod - he shares 21 secrets on how he monetizes and scales his content- and why most creators are stuck in a broken business model.------------Follow Karat athttps://www.instagram.com/trykarat/Follow Eric at https://www.instagram.com/erictway/Follow Alex athttps://www.youtube.com/@AlexHormozihttps://www.instagram.com/hormozi/------------21 Insights from Hormozi:01:44 - Your content is your business04:08 - How to scale your business beyond a “face” personality05:50 - Wanna make money? Learn this game06:32 - One mistake killing your channel - FIX IT07:38 - Monetization HACKS every creator should know12:48 - Focusing on deals? Congrats, you're a media company16:09 - If it's worth doing, expect HATERS16:58 - DON'T eat this...17:48 - Can you really get cancelled?25:11 - Giving up equity can 10x your business29:11 - Copy what works, scale FAST30:00 - Content alone won't build your business - THIS WILL31:00 - How to win on cost, but RISK it all31:43 - Beat key man risk with this one strategy35:45 - Secret to scaling your content39:23 - Chose the right product to promote or LOSE BIG40:37 - Use this retention hack from day 142:40 - Elements of influence you NEED to master50:15 - Secret hack to using short form52:00 - Content won't scale a business UNLESS you know this53:31 - The branding mistake that's diluting your platform1:06:03 - Ultimate content boosting cheat code

Join Karat Banking's perks program at https://www.trykarat.com/banking - first 1000 members to join the waitlist & be approved get the perks program for free for a year Why are so many YouTubers quitting or getting cancelled? @scumbagdadofficial aka Scumbag Dad knows why - how algorithms are breaking our minds- and how to fix it. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Scumbag Dad at @scumbagdadofficial https://www.instagram.com/brad_podray/ https://www.tiktok.com/@brad_podray ------------------ 0:00 - Intro 1:29 - YouTube is BURNING down 2:02 - Disingenuous creators - how to spot them! 4:20 - Online "Rizz" guys are creating this issue 5:53 - Why the comment section is BRUTAL 7:45 - Creating ScumbagDad for this reason 9:03 - The main goal of 99% of YouTubers 11:57 - This YouTuber is now a politician 13:27 - Why his content was BANNED on TikTok 15:50 - He SPENDS how much on his TikToks?! 18:55 - His new podcast with @Stanzipotenza 20:48 - Why he HAS to change his name 21:27 - Losing a commercial gig because of this video 22:56 - KindbagDad...launching soon? 26:41 - Al is changing the creator landscape 30:16 - Every artist should make short form content 35:24 - Ruin your online following with this simple hack! 37:43 - This type of creator is EVIL 39:47 - This EVIL TIKTOKER preys on the homeless for content 41:24 - His endgame and closing thoughts

Join the waitlist for Karat Banking's new perks program at https://link.trykarat.com/banking-karat-pod - first 1000 members approved get perks free for a year~ LaurDIY has done YouTube for over 10 years - and she's still relevant, active, and not cancelled! Today she shares her secrets on how to build a sustainable career as a creator. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow LaurDIY at @LaurDIY  @laurDIYvlogs @WildTil9 https://www.instagram.com/laurdiy/ ------------ 00:00 - Intro 03:57 - Secret to 10 YEARS on YouTube 04:16 - LauraDIY Roasting Eric 05:26 - Extreme Makeover: Eric edition 08:59 - LaurDIY ghosted Eric 10:47 - Staying in bad relationships 13:23 - Privatizing your old videos is good 14:13 - DIY era wasn't always authentic 15:37 - Growing with your audience can save your channel 16:58 - why Lauren talks about p*nises now 17:55 - Secret to shifting content 20:33 - Hello new subscribers, goodbye old ones 25:07 - Vlogging is the new DIY'ing 26:53 - Making money on YouTube 10 years ago 30:14 - 90s kids are natural DIYers 36:38 - Meeting my husband while we both were in other relationships 38:27 - 10+ more years on YouTube? 42:30 - Content planning 101 47:37 - Partnering with Ashton Kutcher 52:10 - The one thing every creator struggles with 53:24 - Lauren's HOLLYWOOD show & ratings on it 57:42 - her show cost how much per episode?? 59:32 - her HBO show got CANCELLED 1:05:43 - Staying sane as a creator 1:09:26 - Outro ------------ Editors: Jayna Benito & Cole Selby

Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT @anthpo's videos make people laugh - but @anthpo works incredibly hard behind the scenes to make them. Today he shares why he quit YouTube last year before mysteriously returning - how he balances his art with making money - and what it was like working for MrBeast. Note: we filmed this at VidCon live in June 2024 ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Anthpo at @anthpo and @NotAnthpo ​⁠‪https://www.instagram.com/anthpo/ ------- 0:00 - Who is Anthpo? 0:54 - Why quit YouTube? 1:18 - Why his content is changing 3:22 - His experience working for MrBeast 4:20 - Why being a creator SUCKS 5:44 - Who he SLEPT with... 6:14 - Anthpo's creative comeback 6:53 - The SECRET SAUCE for viral content 7:50 - Anthpo got on the Bachelor9:34 - MrBeast's content formula is outdated 10:03 - Kelly Wakasa made Anthpo CRY11:19 - What you NEED to know as an upcoming creator 13:32 - Traveling thru the Anthpoverse 15:13 - He's never told anyone this...16:18 - Does he recommend making content while in college 17:27 - He makes HOW MUCH on YouTube?! 17:51- Are sponsors CRINGE?18:54 - The two paths of a YouTuber 20:20 - How he manages brand deals22:15 - Why BBNO$ paid him for a collab 23:46 - This was his the breaking point 25:21 - The real reason creators QUIT YouTube 26:18 - 2 pieces of advice for beginner creators 28:47 - SPECIAL GUEST!! 29:48- Anthpo's GIFT to Eric!

Apply to join the creator talks discord here: https://link.trykarat.com/DiscordYT @OfflineTV is a content powerhouse featuring streamers like  @DisguisedToast,​⁠ @LilyPichu and @MichaelReeves, now meet their creative director who helps make the magic happen, @Brofain. Today Brodin shares his creative vision for OTV and the thought process behind OTV’s viral video- along with his own inspirations across music, modeling, film, anime, and more! ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Brodin at https://www.instagram.com/brodinplett ​⁠ @Brodin Plett Follow OTV at ​⁠@OfflineTV https://www.instagram.com/offlinetv ------------ 00:00 - Intro 01:26 - Why he HATES the number "3" 02:37 - Why OfflineTV needed him 05:18 - COVID got him his OTV job 06:45 - Separating friendship and the drama 07:42 - The first thing he changed at OTV 10:16 - The Office influenced OfflineTV 11:16 - OfflineTV Anime film Coming Soon?! 14:09 - Fear Pong, Condiment Girl and Hide & Seek 15:23 - Taking the channel in a new direction 18:08 - Creative VS Business: handling brand deals 19:59 - This 19yo's YouTube video is becoming MOVIE 21:33 - A flood caused him to miss TwitchCon 23:06 - He owes his success to Coachella '19 24:14 - Is he weird for this? 25:43 - Preparing to work for YouTube as a middle schooler 31:04 - I didn't getting paid for MONTHS while in esports 33:13 - Working for Marshmello and the FBI 37:22 - Filmmaker by day, musician by night 39:09 - Where he'll be in 10 years 41:00 - The superior ATLA bending skill 42:15 - Working on this skillset as a 30yr old 44:50 - Does he think he's a good manager? 47:45 - Closing thoughts

Karat Banking waitlist: https://link.trykarat.com/yt-banking @williamosman  just hosted the world's coolest science fair with top creators like @NileRed & @MarkRober - and it cost him $2M and his sanity. Today - he shares the real story behind his event Open Sauce, what it was like working with MrBeast, and why he's quiet quitting his main channel. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow William at: @williamosman https://www.instagram.com/crabsandscience/ ------------ 0:00 - INTRO 2:59 - Fyre Festival...was it that bad? 3:59 - Open Sauce is the next World's Fair 6:44 - His budget went from $300k to $2M 9:49 - Spending $2,000,000 on what?! 11:17 - No backing out, no regrets 13:12 - He quit YouTube to throw the largest science fair 14:58 - Open Sauces' secret sauce...shh it's secret! 18:04 - Working with MrBeast was a NIGHTMARE 23:22 - How he felt after filming with MrBeast 27:12 - His only video, his grandparents can understand 30:36 - Leaving his main channel behind 31:05 - Creators that influenced him 34:25 - The only way to make it on YouTube 35:25 - 7 jobs he had before YouTube 40:00 - His side job became his first viral video 41:25 - Science is SH*TTY 44:30 - His favorite homemade project 45:04 - His house BURNED down 49:47 - Spending his GoFundMe money 51:52 - Meeting and moving in with Michael Reeves 53:33 - Michael Reeves changed his content 56:19 - Holding in WHAT during his interview with CNN 1:00:14 - Is he happy?

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @FrugalAesthetic got a new girlfriend, moved in with her, then tragically broke up & got jacked - except it was all staged. Today Christian shares why he did it, how he pulled it off, and how he almost lost his mind. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Christian at: @FrugalAesthetic https://www.instagram.com/vansatthemetgala/ ------------ 0:00 - Intro 1:10 - What happened? 6:11 - let's make it as cringe as possible 7:54 - Is she into him? 11:56 - this was a crazy amount of work - why?? 15:36 - this isn't even staged now- Christian LOSING his mind 16:47 - Christian turning emo 17:58 - you found a grey area to LIE with 18:56 - this is an IRONIC thirst trap, please ignore!!! 19:56 - Eric says something pretty suss 24:31 - Christian's identity as an "Outsider" 29:15 - the trilogy Christian made - meet cute to breakup 32:49 - Does he believe in fate? 35:36 - Why Eric flew to New York to film this 36:32 - Christian's went through his own "Past Lives" trauma 39:40 - Eric's SHITTY breakup email 42:55 - Christian's going to start saying this to flake on everyone 43:47 - producer Jack emerges from the deep to share his opinion 44:55 - Christian lost a girl and now he's doing this whole bit 51:52 - Christian discusses his new brand 52:58 - Eric models the first jacket Christian made 54:54 - What makes his brand different? 58:59 - Christian ACTUALLY goes to the MET GALA 1:02:06 - How has Eric changed since his breakup? 1:07:16 - Would past Christian be proud of him today? 1:09:24 - What's next? 1:13:41 - Outro

Subscribe to our new pod together at @jomopod ! and try our new Karat Insights tool at https://link.trykarat.com/yt-insights ~ @chloeshih lived two lives: by day she was a PM at Discord, by night she was a YouTuber. Then Discord laid her off. She made videos about it and went viral - getting over 25M views and coverage in the Wall Street Journal. Today she shares what that was like - and her journey going from tech worker to empowered creative. ------------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode Follow Eric Wei at https://www.instagram.com/erictway/ Follow Chloe here: @chloeshih https://www.instagram.com/chloe.shih/ Follow JOMO podcast on Spotify https://open.spotify.com/show/0sJAtVorz8TsYDzzyM04cq?si=a60a4b3007de44f4 -------------------------- 00:00 - Intro 02:41 - Why Discord laid me off 05:39 - Getting hate for being Gen Z…IM A MILLENNIAL 06:53 - Why your viral vid should reflect your channel 08:27 - Getting hundreds of job offers after Discord 10:20 - Having a RSF (Resting Smiling Face) 12:40 - I left America because I was bullied so much 15:54 - The smartest way to get started as a content creator 18:02 - Having a traumatic childhood 20:30 - Finding the motivation to work hard 22:53 - Starting a platform based on positivity 25:32 - I left a toxic relationship and met my soulmate 29:05 - My parents kicked me out for going to UCLA 32:29 - Flying the Hello Kitty airplane cured my anger issues 35:31 - What it's like marrying a software engineer 37:41 - Being my fiancee's first date 41:51 - What is a 30's mindset? 44:46 - Eric left me on read on LinkedIn 46:36 - Starting therapy after my ex dumped me 50:52 - Finding a new passion after Discord 55:51 - Chloe's first YouTube video 58:32 - Getting on the cover of Forbes 30 under 30 1:01:22 - Living a life of CHIF...what's CHIF? 1:03:00 - Two things I regret in life 1:08:09 - Producing my first short film 1:10:32 - SURPRISE ANNOUNCEMENT 1:11:46 - Outro

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @internetshaquille makes over $250K on YouTube without selling out his soul - because he relies on his Patreon community & selling handmade ceramic cookware. He's actively turned down chances to make 3x more - join us today to learn why and how he does it! ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Internet Shaquille here: @internetshaquille https://www.instagram.com/internetshaquille/ ------------ 0:00 - Intro 2:00 - How much does he make today? 3:05 - Barkley breakdown 6:34 - How he funded his business - full income breakdown 15:47 - One product he will NEVER buy again 17:13 - Adsense income breakdown - is it worth it? 19:29 - He sells pictures of his WHAT on Patreon?? 21:44 - His fanbase holds a convention that he CANT go to 24:43 - Why using a debit card is costing you money 31:30 - Shaq breaks down his ENTIRE finances 42:20 - He earns how much from brand deals?! 46:29 - Will he keep making content forever? 48:31 - What he taught before becoming a YouTuber 57:10 - Has he found his meaning of life? 59:58 - What's the dream for his content? 1:00:20 - Videos that he HASN'T made yet 1:01:08 - A message for his fans 1:17:09 - The decision to create cooking content 1:19:14 - Does he use A.I. for his content? 1:20:52 - Outro

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @JustKiddingNews cofounders Bart Kwan and Joe Jitsukawa grew up working in gangs in the "pharmaceutical industry" - but wanted to be better and make good. In 2007 - they started the Just Kidding YouTube empire. 17 years later - despite fellow creators quitting & AdSense dropping - they're still going strong- and today share the secret to their success. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Bart Kwan here:  @BartGeo   @barbellbrigade  https://www.instagram.com/bartkwan/ Follow Joe Jitsukawa here: @JoeJitsukawa https://www.instagram.com/joejitsukawa/ Follow JustKidding News here: @JustKiddingNews https://www.instagram.com/justkiddingnews/ -------------- 0:00 - Intro 2:09 - Troubled youth to Youtube stars 4:29 - Bart's special high school program 5:45 - How did Bart get KICKED OUT of military school 7:49 - Joe's story of being in a street gang at 15 11:25 - He went to college to buy w**d with financial aid money 11:57 - Why he decided to assimilate into society 16:26 - How would their lives be different if they had Youtube in High School 19:23 - How MMA brought them together 23:55 - How he maintained a 4.0 GPA after being in a gang 24:32 - How Just Kidding Films started 25:56 - How did Bart shift from Marine Corp/Doctor to Youtube? 29:35 - How did Joe get to where he is now & shifting priorities to JK media 37:58 - When did they realize JK media was a business? 42:21 - Did money change their business? 42:54 - Their Youtube EMPIRE: Rise and Fall 50:23 - Their businesses outside of JK media 54:32 - How being a dad CHANGED him 57:08 - The unique experience all Asian Americans share 58:15 - Bart and his family relationship 1:04:00 - Struggling to fill a void in life 1:05:22 - Why have they stayed friends after all this time? 1:09:15 - Eric's strange relationship with his cofounder 1:10:37 - How they each drive each other crazy 1:14:17 - A moment when they needed each other 1:15:46 - What is the secret to their success

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights  @realadamrose  never had a normal life - from playing Robin William’s son at just 9yrs old, starring in an Oscar nominated film, to going viral during the pandemic and landing a Fortnite brand deal. Today Adam talks about the secret to gaining 150 MILLION views monthly online and how he’s returning to Hollywood to produce his first film. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Adam Rose at https://www.instagram.com/realadamrose/  @realadamrose  -------------- 0:00 - Intro 1:14 - Why he started using a FAKE name 2:21 - His childhood struggle with disease 4:55 - He Co-Starred with WHAT actor? 6:23 - He recently sold his OWN movie? 9:57 - How Fortnite made him go viral 12:40 - The future of acting is TikTok 16:46 - Adam's most PASSIONATE moment 20:35 - Adam was a DELINQUENT 23:00 - What is it like having money? 25:17 - How a "Dead End" brought him to LA 26:43 - How was he so successful as a child actor? 31:58 - What's the dream now?

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @steezykane is done. He's quitting his Youtube channel with over 3 million subscribers. Steezy Kane was a fake persona created by Isaiah Shepard to get famous. Now, Isaiah is moving onto Hollywood. Today he discusses his collaboration with The Weeknd, his new show "Views" that will change Youtube, and why he's afraid of AI. ------------ Follow Karat at https://www.instagram.com/trykarat/ Now available on Spotify https://open.spotify.com/episode/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Isaiah Shepard at https://www.instagram.com/steezykane/ @steezykane -------------- Timestamps: 0:00 - Intro 1:17 - How Isaiah got chased during the eclipse 2:48 - Why he lost motivation to post videos 3:28 - Why Steezy Kane is DEAD 6:57 - Why he stopped making content for views 9:45 - His $32,000 FAILURE 15:49 - Classic films that started off as failures 21:30 - How Smosh tanked their channel 24:30 - Why TikTok is investing in AI influencers 26:20 - Why is Isaiah afraid of AI? 32:21 - What is his dream for his content? 33:46 - His sketch he made for The Weeknd 38:47 - Does he feel burnout on projects outside of his YouTube channel? 41:38 - Why did he start "Steezy Kane" 44:54 - Why Steezy Kane is a poor YouTuber? 46:46 - Isaiah describes his BAD financial situation 48:47 - How the pier jump saved his life 51:41 - Why is he crying in his YouTube channel picture? 54:44 - He didn't talk until high school. 57:47 - Why are so many creators quitting? 59:41 - Why he thinks shorts will fail? 01:02 - What does he want to make now?

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @michaelamostly voiced Toph in Avatar. Then she quit acting to go to Yale and become a doctor and live what she thought would be a "normal" life- but that's not what happened. Today she shares what post-Avatar life looks like, how she really feels about Netflix's Avatar, and her own creative dreams. ------------ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric Wei at https://www.instagram.com/erictway/ Follow Michaela Murphy at https://www.instagram.com/michaelamostly/ @michaelamostly -------------- Timestamps: 00:00 - Intro 02:50 - Michaela's thoughts on drugs 04:16 - How Michaela feels about being public 05:44 - Being "that theater kid" in school 06:38 - The real reason Michaela's returning to YouTube 09:49 - The best social platform for actors 12:11 - Making the shift from actor to content creator 12:44 - Hustling with 5 jobs in a year 13:55 - Michaela sets the record straight 17:42 - Is Michaela moving away from Toph? 21:23 - Michaela's honest thoughts on Netflix's Avatar 23:52 - Playing Azula in 2024 24:33 - Why Michaela scares her dates away 28:19 - Shoot your shot 29:24 - Do people know they're dating Toph? 30:37 - What is Tinsel with Toph? 31:04 - A 10yr career plan at 5yrs old 37:38 - Working with her dream director 41:57 - PSA: FaceTime your dates 45:23 - How to boost your creator career 48:24 - Toph is Turning 30...FINALLY 53:22 - Supporting local artists at comic con 56:10 - Michaela's biggest life saver 57:49 - Why she'll never go behind the camera 59:48 - The hardest part of her career 1:02:30 - One year later...what's changed 1:05:56 - Outro

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @jubilee produces crazy videos - like 'Speed dating 30 people IRL' or 'Flat Earthers vs Scientists' - now meet Jubilee's founder Jason Y. Lee on *why* and Jubilee's real mission to spread empathy. Today Jason shares why he's focused today on love & relationships - and why Jubilee just launched its new relationships app! ---------------------- Check out Jubilee's new relationships app at https://apps.apple.com/us/app/nectar-love-compatibility/id6476018063 Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Jubilee @jubilee https://www.instagram.com/jubileemedia/ Follow Jason Y. Lee at https://www.instagram.com/jasonylee_/ ---------------------- Timestamps: 0:00 - Intro 2:51 - How Jubilee media started 4:53 - Why making a video measuring men's 🍆 is important 7:19 - Why Jason started making content 10:23 - Jesus would have been a YouTuber 10:37 - Why controversial debates are so important 14:34 - Jason's message for Jubilee copycats 16:12 - How Jubilee deals with guests they don't agree with 16:42 - Episodes Jason wasn't comfortable making 19:10 - The one rule for ALL Jubilee guests 21:17 - Why Eric is spiritual himself 21:54 - Did Jason feel loved growing up religious? 26:22 - How Jason hasn't burnt out after 15 years 28:47 - The goal of Jubilee 34:02 - What his parents taught him about love 34:59 - The moment he realized he would marry his wife 37:45 - Jubilee's new app! 40:25 - How personality types play into a relationship 45:06 - How he plans to change the way people love 46:07 - The new app might poke holes in friendships 50:53 - Is cheating a dealbreaker? 52:55 - His wife's Dad said NO to them marrying each other 55:13 - Why Jason won't take credit for Jubilee

Subscribe to our creator economy newsletter at https://news.trykarat.com! @humphrey became a millionaire by working normal jobs - and saving money - before taking giant risks like starting his own business and YouTube channel. Today - he shares how to beat the system and follow his footsteps. ---------------------- Follow Karat at https://www.instagram.com/trykarat/Available now on Spotify Follow Eric at https://www.instagram.com/erictway/ Follow Humphrey Yang at @humphrey https://www.instagram.com/humphreytalks/ ---------------------- Timestamps: 0:00 - Intro 1:39 - Gen Z trusts Humphrey more than Warren Buffet 2:59 - Entrepreneur vs YouTuber 3:39 - He had his own business at a 9yrs old 6:33 - A boomer's perception of wealth 11:05 - How much is Humphrey net worth? 11:32 - Financial creators don't talk about this 13:47 - The secret to get 1M followers on TikTok 15:08 - The habit that's keeping millennials "poor" 16:47 - Why financial creators won't post their losses 18:39 - Humphrey breaks down his portfolio 25:34 - Middle class DOSEN'T exist anymore 28:27 - Humphrey's earnings in GameStop 2021 31:29 - They best way to get a higher salary 35:26 - Do this trick to get a pay raise early in your career 38:09 - Running a meme page on the side 40:54 - Humphrey made 6-figures selling posters 47:34 - Good gamers = successful entrepreneurs 51:38 - What Humphrey is investing in next 52:25 - Things we should unlearn 53:27 - Chasing views is never a good mindset 55:08 - The Humphrey "Brand" 57:41 - When to use clickbait 59:56 - Why SVB failed? 1:05:48 - Meeting viewers IRL 1:06:31 - Making the move from financial to life advise content 1:08:20 - How often Humphrey meditates 1:12:01 - outro

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights  @Jackconte  cofounded Patreon as a starving artist desperate to support himself - now he's trying to save the Internet from the algorithms running it. Today he shares why top YouTubers are quitting, how to rebuild a more sustainable Internet, and how to balance pursuing art with building a billion dollar business. ---------------------- Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Jack Conte at @Jackconte @Pomplamoose @ScaryPockets https://www.instagram.com/jackconte/ ---------------------- 00:00 - intro 02:10 - Jack's humble beginnings as a musical savant 08:41 - the internet is changing and it's NOT what you think 13:19 - why the "social Internet" is indestructible 21:22 - how creators and YouTube are misaligned... and how to solve It 22:09 - why YouTube will NOT brainwash me 25:47 - Jack's purpose in life 27:13 - Jack's gift to his friend 28:09 - the 3 minute film Jack spent 4 years (!) making 30:55 - what artists & creators desire the most 33:13 - Jack's gift to his wife 38:29 - the downsides of being CEO 48:42 - find your north star 53:14 - Jack's opinions on AI 57:01 - Jack's personal life vs Patreon, which he prefers 58:16 - the internet has changed... but not for the better 1:00:41 - outro

Subscribe to Karat's Creator Newsletter at https://news.trykarat.com Check out Jed's new merch drop at https://ruleofthirds.com/! @jedcal got crazy views as a fulltime creator living in a creator house w friends like Kelly Wakasa & ur mom ashley. But he felt burned out. Today he shares why he decided to step back on YouTube and return to software engineering - and ensure that content is a small but meaningful part of the broader life he wants to live ✨ ---------------------- Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Jed at @jedcal https://www.instagram.com/jedcal/ Follow his new project at https://ruleofthirds.com/ ---------------------- Timestamps: 0:00 - Intro 1:30 - Jedcal is getting JACKED 1:59 - is Jed *actually* 6 ft tall 4:17 - Why @ColinandSamir call Jed the "Casual Creator" and Jed's burnout 6:04 - Jed's secret trick to doing vlogs FAST 7:44 - @urmomashley's advice for vloggers 8:15 - why ​⁠Jed says: be careful of vloggers 9:15 - why Jed LEFT the creator house 11:05 - What MrBeast DOESN'T do in his videos 12:39 - How to build an audience for vlogging 13:00 - what Jed would make if the views didn't matter 13:56 - endgame for Jed is... 14:31 - Jed started his own company 17:10 - How much is he making from Ratemydorm.com? 19:43 - What will end Jed's content career? 21:46 - Jed's chess rating vs @BotezLive 24:36 - Jed is a 4th degree black belt 25:10 - why Jed needs to do chessboxing 26:21 - What changed when he left Guam? 27:54 - How he built so many friends in the Youtube space 29:08 - When he found his Youtube niche 31:10 - How was his mental health during covid when he couldn't make content? 33:58 - How much he made from Youtube when he quit his job 37:16 - Jed talks about his clothing brand 38:15 - Jed’s DATING life 40:19 - Would he ever form a content group? 40:48 - What he's working on 41:18 - The biggest thing on Jed's mind & how he keeps his male audience engaged 48:36 - How does Jed celebrate his subscriber growth? 49:40 - Last video he's most proud of

Subscribe to Karat's Creator Newsletter at https://news.trykarat.com In just 3 years - OTK has grown into a top profitable content org that owns a gaming PC company, a videogame publisher, and a talent management arm - all managed by co-owners @AsmonTV @EsfandTV @MizkifYT @Emiru @sodapoppin @nmplol Their fearless leader? OTK's CEO - @TipsOutBaby. Today Tips shares why OTK has succeeded when other groups have failed, how he makes decisions with 6 other streamer co-owners, and OTK's ultimate dream. ---------------------- Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow OTK at @OTKchannel https://www.instagram.com/otknetwork/ https://twitter.com/OTKnetwork Follow Tips at https://twitter.com/TipsOut ---------------------- Timestamps: 0:00 - Intro 1:42 - Why start OTK? 7:04 - The dangers of starting a podcast with friends 9:13 - From construction to gaming - which pays more? 12:10 - How much Tips makes now compared to his early days 13:35 - What Tips sacrificed for his dream job 15:32 - How World of Warcraft ruined streaming 16:38 - Working with content creators is DIFFICULT 19:08 - Is Tips happy? 21:21 - Tips shares OTK's secret to its success 26:21 - How OTK started its gaming PC company 28:14 - Is OTK profitable? 29:30 - Publishing our first OTK game! 33:02 - Making decisions with SEVEN Co-owners 37:53 - Tips puts OTK Talent rumors to REST 39:22 - How Tips really feels about EMIRU 43:07 - Knowing OTK would become a legit business 48:20 - Tips shares thoughts on ASMON 49:10 - The truth about MIZKIF 49:42 - True feelings about ESFAND 50:23 - How Tips feel about NICK 51:20 - Thoughts on SODAPOPPIN? 52:33 - OTK Co-owners get emotional 55:11 - His family FLED Syria 59:18 - Outro

Sign up for free access to Karat Insights: https://link.trykarat.com/yt-insights @TomBilyeu sold Quest Nutrition for $1bn. He used to hate his life & his own mom thought he'd fail - until he fixed his brain. Today he shares why you don't have free will & why that's ok, how to overcome the evolutionary impulses keeping you unhappy, and how to build a $1bn business. Check out Tom's courses at http://impacttheoryuniversity.com/ Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Tom at @TomBilyeu https://www.instagram.com/tombilyeu https://www.facebook.com/tombilyeu https://twitter.com/tombilyeu https://www.linkedin.com/in/tombilyeu/ Check out Tom's upcoming video game at https://www.projectkyzen.io/ --------------- 00:00:00 - Intro 00:03:12 - Success is never guaranteed 00:05:39 - The secret to succeed at anything 00:09:06 - Wanting more will ALWAYS lead to failure 00:10:21 - Holding yourself accountable 00:11:35 - You become what you REPEAT 00:15:21 - Act as if YOU ARE in Control 00:18:20 - Tom's #1 rule to live by 00:21:51 - Motivating 98% of the world 00:25:50 - Video games are BETTER than film at storytelling 00:28:46 - One thing Tom and his dad bonded over 00:31:55 - How Tom's mom SCARED him straight 00:34:14 - Tom's psychedelic experimental phase 00:38:16 - Filling the God-Shaped Hole in the Heart 00:41:42 - The Brutality of History 00:45:24 - Nature's Brutality and the Concept of God 00:48:38 - The Decision of Having Kids 00:51:41 - Finding Fulfillment in Life 00:54:49 - Fear of Death and Living Fully 00:58:02 - The Importance of Accurate Predictions in Behavior 01:01:07 - Balancing Business and Relationships 01:04:20 - The Role of Equality in a Successful Relationship 01:07:24 - Mapping Strengths and Weaknesses 01:10:49 - Project Kyzen: Blurring the Line Between Real Life and Video Games 01:13:50 - The Impact of Technology on Society