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Skift Daily Briefing
Skift Daily Briefing
Author: Skift
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Everything you need to know about the business of travel today. Each episode covers new travel stories from Skift's editorial team. Listen to the latest developments at hotels, airlines, destinations, online booking sites, and more.
Published Tuesday through Friday by 5am ET. Presented by Lodgify.
For ongoing coverage, please visit Skift.com/news.
1136 Episodes
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Google’s latest AI search updates are pushing the experience closer to a personalized travel concierge, blending answers, follow-up questions, and private context into a single planning flow. As more inspiration and decision-making happens inside Google’s interface, travel brands face a tougher challenge staying visible — and differentiated — before a traveler ever clicks through.
The 2026 FIFA World Cup is also reshaping expectations for corporate travel, with companies treating the tournament as a multi-city business platform rather than a single-event trip. From executive hosting to incentive travel, the opportunity is big — but so are the logistical risks tied to visas, borders, and timing across three countries.
And at Kayak, a leadership change signals how much travel search itself is in flux. As longtime CEO Steve Hafner shifts focus toward AI innovation and a new chief takes the helm, the move underscores a broader transition in how travelers compare options and move from question to decision.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down what these stories say about personalization, event-driven travel, and the future of search in the travel industry.
This episode is presented by Lodgify!
Articles Referenced:
Honorable Mention: @AskAConcierge on IG
Google’s Latest AI Search Features Look Like a Personalized Travel Concierge
Kayak CEO Steve Hafner Exits Post After 22 Years
For Corporate Travel, the 2026 World Cup Is Becoming a Multi-City Business Platform
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AI agents are beginning to network with each other, and travel booking is emerging as one of the most consequential use cases. As autonomous agents gain the ability to plan and execute trips on their own, the competitive battle may shift from search rankings to being embedded as the default choice inside AI-driven decision tools.
Meanwhile, warming winters are putting mounting pressure on ski resorts, exposing the limits of snowmaking as a long-term solution. With fewer reliable snow days and growing climate volatility, resorts are facing structural challenges that efficiency upgrades alone can’t solve.
And Marriott’s CEO outlines how the hotel giant is reshaping its strategy to stay closer to customers earlier in the planning process, from pushing deeper into midscale to expanding experiences and non-room revenue — all as new intermediaries challenge who truly “owns” the traveler.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down what these developments say about distribution, climate risk, and customer ownership in travel right now.
This episode is presented by Lodgify!
Articles Referenced:
Honorable Mention: @AskAConcierge on IG
What a Chaotic Social Network for AI Agents Reveals About the Future of Booking
Marriott CEO’s 8 Biggest Shifts — From Midscale Push to Fending Off ChatGPT
Warm Winters Are Breaking the Ski Industry — and Artificial Snow Isn’t Enough
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Accor becomes one of the first major hotel groups to show up inside ChatGPT, signaling how early-stage travel discovery is shifting into AI conversations. Meta outlines a future where inspiration, shopping, and customer service collapse into a single scroll — with big implications for travel brands. And Southwest leans fully into assigned seating, bag fees, and OTA partnerships as it prioritizes profitability over differentiation.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down what these moves reveal about where travel distribution, marketing, and airline economics are headed next.
This episode is presented by Lodgify!
Articles Referenced:
Honorable Mention: @AskAConcierge on IG
Accor Launches App in ChatGPT to Compete for Early Bookings
Smart Glasses to AI Agents: 4 Shifts for Travel From Meta’s Earnings
Southwest Expects Boost From Bag Fees, Assigned Seating
Connect with Skift
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Hilton is reportedly preparing a new brand aimed squarely at smaller college towns, expanding its Graduate strategy with a more accessible concept called Undergraduate by Hilton.
As immigration enforcement ramps up and travel infrastructure gets pulled into the spotlight, much of the U.S. travel industry is choosing silence — raising questions about neutrality, values, and risk. And Taiwan’s Starlux Airlines unveils a gold Airbus A350, turning an aircraft into a flying branding experiment in the attention economy.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down what these moves say about branding, positioning, and strategy in travel right now.
This episode is presented by Lodgify!
Articles Referenced:
Honorable Mention: @AskAConcierge on IG
Hilton’s Next Brand: ‘Undergraduate’ Hotels for Small College Towns — Scoop
U.S. Travel Industry Stays Silent During Immigration Crackdown
Is This Golden Plane a Marketing Masterclass or 24-Carat Gamble?
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Ian Schrager teams up with Highgate to finally scale the Public Hotels brand, betting that vibe can work at volume if the operations are right. Europe flirts with World Cup boycott chatter tied to U.S. politics, raising fresh concerns about inbound demand ahead of 2026. And American Airlines says January bookings are back, led by premium and corporate travelers as the airline doubles down on its front-of-the-plane strategy.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down what’s shifting in hotels, global tourism sentiment, and airline demand as 2026 takes shape.
This episode is presented by Lodgify!
Articles Referenced:
Honorable Mention: @AskAConcierge on IG
Ian Schrager Taps Highgate to Expand Public Hotels Brand
World Cup Boycott Chatter Grows in Europe After Trump’s Greenland Push
American Sees Bookings Rebound in January, Expects Revenue to Grow
Connect with Skift
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A massive winter storm slams U.S. air travel, triggering more than 10,000 flight cancellations and ripple effects nationwide. Agoda’s CEO delivers a blunt message on AI adoption as travel companies shift from testing to full-scale execution. And Saudi Arabia hits pause on parts of Vision 2030, signaling a recalibration from spectacle to feasibility.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down what travelers need to know, how OTAs are reorganizing around AI, and why Saudi’s mega-projects are entering a new phase of reality checks.
This episode is presented by Lodgify!
Articles Referenced:
Winter Storm Slams U.S. — Airlines Cancel 10,000+ Flights
From Vibe Coding to Exclusive LLM Deals: AI Takeaways From Agoda’s CEO
Saudi’s Vision 2030: Neom Scale-Back and Winter Games Delay
Honorable Mention: @AskAConcierge on IG
Connect with Skift
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We’re sharing a preview of a new podcast from Skift called Skift Take Sessions.
Skift Take Sessions is a weekly, journalist-led podcast built from the most important conversations shaping the global travel industry. Each episode features candid interviews with CEOs and senior leaders across airlines, hotels, and travel platforms, recorded live at Skift events and expanded with context around why the conversation matters now and what we learned.
Hosted by Wil Slickers, the show brings listeners inside executive-level thinking from leaders at companies like Hilton, Expedia Group, Airbnb, JetBlue, and more.
New episodes drop every week.
Listen and follow Skift Take Sessions:
Apple Podcasts: https://podcasts.apple.com/us/podcast/skift-take-sessions/id1871511773
Spotify: https://open.spotify.com/show/4oKApv7z0I65VpySjh9rqP?si=2e8f1e3e83e8459d
Skift.com: https://skift.com/skift-travel-podcasts/
Hotel tech moves toward autonomous operations, Apple prepares to turn Siri into a true AI chatbot, and United weighs in on how a proposed credit-card interest cap could reshape airline loyalty economics.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Mews’ $300 million raise signals a shift toward AI-run hotel operations, what Apple’s next move means for travel booking inside conversational assistants, and why United believes new credit rules could hit its competitors harder than itself.
This episode is presented by Lodgify!
Articles Referenced:
Mews Raises $300 Million to Prove AI Can Run Hotel Operations
Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos
United CEO: 10% Credit Card Cap Would Hit Rivals Harder
Honorable Mention: @AskAConcierge on IG
Connect with Skift
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Ryanair turns a public spat with Elon Musk into a masterclass in attention economics, Google offers blunt advice to travel brands navigating AI-driven discovery, and Outsite secures private equity backing for its “social extended stays” model.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down how controversy is becoming a low-cost marketing strategy, why visuals and reviews now matter more than generic keywords, and how hospitality is packaging belonging as a scalable product — without blowing up the balance sheet.
This episode is brought to you by Lodgify!
Articles Referenced:
Ryanair Turns Elon Musk Feud Into (Yet More) Free Marketing
Google’s Advice for Travel Brands: Forget Generic Keywords, AI Can Read Your Photos
Outsite Lands Private Equity Backing for ‘Social Extended Stays’ – Exclusive
Honorable Mention: @AskAConcierge on IG
Connect with Skift
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Travel creators tap into a powerful validation economy in South Asia, Sphere bets on a smaller, scalable venue model near Washington, D.C., and Europe’s much-criticized short-haul business class gets a rare defense.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down how creators are becoming cultural interfaces for massive audiences, why Sphere’s next move is about networks, not spectacle, and how “Eurobusiness” class is really about flexibility and friction reduction — not the seat itself.
This episode is brought to you by Lodgify!
Connect with Skift
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Subscribe to @SkiftNews and never miss an update from the travel industry.
Ads arrive inside ChatGPT, cruise industry leadership puts emissions front and center, and travel demand shows signs of becoming more selective — not weaker.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down what advertising inside conversational AI could mean for travel distribution, why Carnival’s CEO stepping into the top role at CLIA signals a sharper climate focus for cruising, and how AI is reshaping loyalty as travelers optimize for price, timing, and convenience in 2026.
This episode is brought to you by Lodgify!
Articles Referenced:
OpenAI is Testing ChatGPT Ads — Travel Brands Should Pay Attention
Carnival CEO to Lead Cruise Group, Says Emissions Cuts Are a Priority
The Rebalancing of Travel and Decline of Brand Loyalty
Honorable Mention: @AskAConcierge on IG
Connect with Skift
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The post-pandemic travel spending surge begins to cool, Hilton expands deeper into apartment-style stays, and Greenland navigates growing political noise as it markets silence and nature.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down why travel is losing wallet share even as demand stays strong, what Hilton’s new Apartment Collection signals about longer-stay strategy, and how geopolitics could complicate Greenland’s rise as a bucket-list destination.
This episode is presented by Lodgify!
Articles Referenced:
Travel’s Wallet Share Reckoning Is Here
Hilton Debuts Apartment Collection as 26th Brand
Greenland Tourism’s Trump Problem: Surviving the Unwanted Spotlight
Honorable Mention: @AskAConcierge on IG
Connect with Skift
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Subscribe to @SkiftNews and never miss an update from the travel industry.
Google steps in as Siri’s new AI brain, BTS’ long-awaited comeback tour sets the stage for a live tourism surge, and airlines turn on-time performance into a competitive badge of honor.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down how Apple’s AI upgrade could reshape the moment of travel intent, why BTS’ return will pressure hotel and rental supply across tour cities, and how reliability is becoming one of the strongest brand promises airlines can make.
This episode is presented by Lodgify!
Articles Referenced:
Google Is Siri’s New Brain. But Who Will Control the Travel Booking?
Why K-Pop Sensation BTS’ Comeback Tour Is a Test Case for Live Tourism
On-Time Performance Is Becoming an Airline Marketing Weapon
Honorable Mention: @AskAConcierge on IG
Connect with Skift
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Subscribe to @SkiftNews and never miss an update from the travel industry.
Delta starts 2026 with strong demand led by premium travelers, Kayak’s near-miss with going private reveals the growing pressure on travel search, and overseas visits to the U.S. continue to slide.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down why Delta’s business model is now built on front-cabin and loyalty revenue, what Kayak’s behind-the-scenes story says about Google and metasearch, and why rising friction at U.S. borders could threaten the next big wave of inbound travel.
This episode is presented by Lodgify!
Articles Referenced:
Delta Sees More Consumer and Business Demand in 2026
Kayak CEO Tried to Take the Company Private: Scoop
Overseas Travel to the U.S. Slumps for 8th Straight Month
Honorable Mention: @AskAConcierge on IG
Connect with Skift
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Subscribe to @SkiftNews and never miss an update from the travel industry.
Credit cards are overtaking airlines and hotels as the new center of loyalty, a low-cost airline merger makes a rare case for disciplined growth, and Google moves closer to letting AI agents handle checkout.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down how loyalty is becoming more fluid and outcome-driven, why the Allegiant–Sun Country deal stands out in a battered airline sector, and what Google’s Universal Commerce Protocol could mean for the future of travel bookings.
This episode is presented by Lodgify!
Boeing outlines a disciplined path to ramping up 737 production, the U.S. expands visa bond requirements to more countries, and Expedia signals its next phase of AI execution.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down how Boeing’s slower, quality-first recovery will shape airline growth, why expanded visa bonds could add friction just ahead of the 2026 World Cup, and what Expedia’s new AI hires reveal about how artificial intelligence is moving from experimentation to core operations in travel.
Articles Referenced:
Inside the Boeing 737 Factory Shaping the Pace of Airline Growth
U.S. Expands Visa Bond Requirement to 38 Countries
What Expedia’s Job Listings Reveal About Big Travel’s Next AI Phase
Honorable Mention: @AskAConcierge on IG
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
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Sabre debuts an agent-first AI booking demo at CES, Delta opens its first-ever non-airport lounge at Sphere, and Alaska Airlines places its largest Boeing order as it eyes long-haul growth.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down how AI is pushing deeper into trip planning, why airlines are shifting loyalty from points to access, and what Alaska’s aircraft bet says about its global ambitions — and the risks tied to certification timelines.
Articles Referenced:
Sabre Brings AI Travel Demo to CES, in Push Toward Agent-First Trip Booking
Delta Opens Its First Non-Airport Lounge at Sphere
Alaska Airlines Makes Its Largest-Ever Boeing Order
Honorable Mention: @AskAConcierge on IG
Connect with Skift
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WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/
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Airlines race to make free Wi-Fi the new standard, hotel brands tighten control over franchise behavior, and Hawaii’s climate tax on cruise ships hits a legal roadblock.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down why American Airlines’ Wi-Fi move is really about premium positioning, how Hilton’s swift franchise action highlights the stakes of brand control in 2026, and why a courtroom battle in Hawaii could reshape how destinations fund climate and tourism initiatives nationwide.
Articles Referenced:
American Airlines Debuts Free Wi-Fi
Hilton Drops Franchise After it Refuses Rooms for ICE Agents
Cruise Sector and U.S. Government Block Hawaii’s Climate Tax on Cruise Ships
Honorable Mention: @AskAConcierge on IG
Connect with Skift
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X: https://twitter.com/skift
Subscribe to @SkiftNews and never miss an update from the travel industry.
As 2026 begins, travel demand isn’t slowing — it’s becoming more intentional.
On today’s Skift Daily Briefing, Sarah Dandashy breaks down why live tourism will remain a powerful driver without a single mega-tour, how luxury travel is shifting from excess to precision, and why “travel slop” from poorly deployed AI could become one of the industry’s biggest risks this year.
From global events like the World Cup and a rare solar eclipse to evolving loyalty, experiences, and trust in technology, here’s what’s shaping travel in 2026.
Articles Referenced:
The Live Tourism Events That Will Shape 2026
5 Luxury Hotel Themes for 2026
Welcome to the Age of Travel Slop
Honorable Mention: @AskAConcierge on IG
Connect with Skift
LinkedIn: https://www.linkedin.com/company/skift/
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Flying taxis move closer to U.S. airspace, Hilton rethinks brand building in an AI-driven marketing world, and micro events emerge as a defining trend for 2026.
In the final Skift Daily Briefing of 2025, Sarah Dandashy looks ahead at the forces reshaping travel and hospitality — from electric air mobility gaining regulatory momentum, to why brand loyalty still matters as AI optimizes acquisition, to how smaller, more intentional events are redefining the meetings industry.
This episode is brought to you by Amazon! To learn more, go to advertising.amazon.com
Articles Referenced:
Trump Administration Looks to Ramp Up Flying Taxis
Building Brands vs. AI’s Cheap Wins: How Hilton’s CMO Strikes the Balance
Why Micro Events Are a 2026 Megatrend
Honorable Mention: @AskAConcierge on IG
Connect with Skift
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Subscribe to @SkiftNews and never miss an update from the travel industry.























