Women in The Coaching Arena

Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life.Timestamps[00:00] The decision that changed everything[02:00] Realising clients don’t run your diary[04:00] Learning to say no to evenings and weekends[06:00] Why one-off sessions often cost more than they give[08:00] Shiny objects vs school-hours reality[10:00] Designing your week around energy, not demand[12:00] Proof it’s possible, even with very limited timeThis episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life.“If you want a business that fits around your life, you have to be brave enough to choose your life first.” - Jo LottA school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice.Choose one boundary this week that protects your time, and hold it with confidence.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business.Timestamps[00:01:00] Lorraine’s background and burnout[00:03:10] Why she joined The Business of Coaching[00:05:20] Finding her niche in HR leaders[00:09:30] Overcoming fear of LinkedIn visibility[00:13:10] Gratitude, confidence, and unexpected creativity[00:16:00] How her business works today[00:19:00] Advice for coaches earlier in the journeyThis conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life.“It’s never too late. Believe in yourself, build your community, and ask for help.” - Lorraine EiversChoose one small, honest action this week that supports the business you actually want to build, not the one you think you should want.Useful LinksLorraine's websiteLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business.Timestamps[00:00:00] The quiet pause before action[00:01:45] Why this isn’t a motivation problem[00:03:10] Never pausing momentum[00:05:20] Failure as experience, not proof[00:06:40] The three things the pause protects you from[00:07:50] Shortening the gap between knowing and doing[00:09:10] The question that changes everythingThis episode is for coaches who know what the next sensible step is in their business, but keep hesitating at the exact moment it matters most.This is about recognising the moment that keeps repeating, naming what’s really happening in your body and mind, and learning how to move anyway.Useful LinksJoin The Practice 2026 Cohort | Doors open once a year, and we start on 12 JanuaryLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you choose to be when no one is watching. This is a practical, reflective episode about upgrading your habits, standards, and self-leadership as you step into 2026.Timestamps[00:00] Why You 2.0 starts with identity[02:00] Habits that keep you loyal to the old version[04:00] Naming You 1.0 without judgement[06:00] Time, priorities, and non-negotiables[09:00] Redesigning your mornings[12:00] Letting go of outdated traits[16:00] Expecting the wobble and staying the course“Your business success will never exceed your level of personal development.”This episode is for coaches who want 2026 to genuinely feel different and are ready to change how they operate day to day, not just what they aim for.You 2.0 is built through small, deliberate choices about how you use your time, lead yourself, and tolerate discomfort.Listen with a notebook, name the version of you that ran last year, and take one clear action today that aligns with who you’re becoming.Useful LinksJoin The Practice 2026 Cohort | Doors open once a year, and we start on 12 JanuaryLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this reflective episode, she explores what growth has truly required this year, not just in revenue, but in energy, boundaries, and emotional capacity. It’s an honest look at what it takes to build something sustainable over time.Timestamps[00:00] Recording anyway, consistency as identity[03:00] Big goals, slower timelines[06:00] Capacity, clients, and emotional load[09:00] Why monthly reflection matters[12:00] Community, events, and what I’m proud of[16:00] Letting go of good ideas[21:00] Priorities for 2026 – spaciousness“Every goal I’ve reached has taught me that success doesn’t expand your capacity automatically. You have to choose that deliberately.” - Jo LottThis episode is for you if you’re building a coaching business and want a grounded, honest perspective on growth, energy, and what sustainable success actually looks like over time.After listening to the episode, take one quiet hour this week to look back on your year and decide what you no longer want to take with you into the next one.Useful LinksJoin The Practice 2026 Cohort | Early Bird Price Until 31 DecemberJo's Annual ReviewsLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Let’s connect your income goals to real numbers and, more importantly, to the actions that truly make your coaching business work. In this episode, Joanna leads a practical, numbers-led conversation that many coaches quietly avoid. She breaks down how income goals, discovery calls, and conversion rates actually connect, giving you a clear, grounded view of what really drives momentum and sustainable growth in your business.Timestamps[00:00] The question most coaches avoid[01:00] What a realistic conversion rate looks like[02:00] Turning income goals into simple maths[03:00] Why being busy isn’t the same as making money[05:00] The truth your numbers are telling you[07:00] Planning weekly call volume[10:00] Kindness, consistency, and long-term growthThis episode is for coaches who want to grow their income with clarity rather than guesswork, and who are ready to understand what needs to happen behind the scenes to make that possible.“The numbers will tell you exactly where your business is stuck if you’re brave enough to look.” Turn your income goal into something real. Take ten minutes today to clarify your numbers, then choose one small action to increase your discovery calls this week. Useful LinksJoin The Practice 2026 Cohort | Early Bird Price Until 31 DecemberLearn about The Business of Coaching programme (The Practice Included as a Bonus)Signature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Free Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Why your clever ideas might be the biggest threat to your business. Today, Jo shares the story behind the Jeff Bezos quote that stopped her in her tracks and why it applies to every coach she works with. She explores how to protect your business, stay focused, and build real momentum without being pulled in a hundred different directions.Key Timestamps00:00 – The quote that changed how I think about ideas01:18 – Why too many ideas become dangerous03:05 – The sneaky distractions that pull you off track07:00 – The three things your business really needs15:00 – Creating offers that actually work17:10 – Boundaries that protect your business from… you21:30 – A client story that shows simple action winsThis episode is valuable for any coach who feels pulled in ten different directions and wants a calmer, clearer path to growth, because it shows exactly how to focus on what moves your business forward.Choose one meaningful focus and let the rest wait.Useful LinksJoin the free taster session:“End-of-Year Reflection & Visioning for 2026”, 12 DecemberLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely because they’re exhausted. In this episode, she offers a gentler approach to focus on what truly matters, helping listeners move into 2026 feeling grounded rather than rushed. She guides them through the same reflection process she used at her Dare Greatly event last week.Timestamps:01:10 – Why reflection comes before strategy02:05 – The questions that open clarity03:20 – Allowing yourself to acknowledge your own progress04:15 – Looking ahead with honesty rather than pressure06:00 – The five whys exercise08:10 – Turning desire into direction10:00 – The consequences of doing nothing11:20 – Coaching as a monthly grounding practiceThis episode will be valuable for any coach who feels pulled between ambition and overwhelm and wants a calmer, more honest way to set direction for the year ahead.Take five quiet minutes today to ask yourself what you want your next season in business to feel like, then commit to one small action that supports it.Let this be the moment you pause long enough to choose what genuinely matters next.Useful LinksFree Taster Session: End-of-Year Reflection & Visioning for 2026, December 12Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Francoise’s story is a thoughtful reminder that you can grow a meaningful, profitable coaching business even when life feels full. She didn’t leave her job overnight. She built steadily, made considered decisions, and let her confidence grow alongside her business. Key Timestamps:00:00 - Introduction to Francoise and her niche02:14 - The moment Francoise chose to specialise05:40 - Balancing full-time work with her coaching business08:22 - The support that helped her grow12:06 - Visibility, Instagram, and showing who she is15:48 - Key mindset shifts over the year19:21 - Her business today and what’s changedFrancoise proves that when you stay consistent, honour your energy, and trust your niche, you create a business that fits your life rather than competing with it.Let this story remind you that every small step you take in your business counts far more than perfect timing. If you’d like to learn more about Françoise, connect with her, and explore her coaching work, you can find her through the links below:Francoise Oliver’s websiteFrancoise's ACOA Instagram.Useful LinksOnline Workshop: Dare Greatly in The Coaching Arena, December 4 Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Everyone’s talking about AI with panic and hesitation. But if you’re a coach, this moment holds huge potential. In this episode, Jo explores four coaching niches that are rising because of AI and what that means for your next steps.Timestamps[00:00] The shift AI is creating[01:12] Opportunity 1: Organisational change for SMEs[03:18] Opportunity 2: Executive personal brand support[04:52] Opportunity 3: Productivity and decision coaching[06:40] Opportunity 4: AI integrated coaching tools[08:55] The real differentiator[10:58] Your next stepAI may be evolving quickly, but the value of clear thinking, leadership and human support is rising just as fast.Choose one of the four opportunities and gently explore it this week — not from pressure or fear, but with curiosity and intention. I’d love to hear what you discover. Feel free to share your reflections with me on LinkedIn — I’m always happy to continue the conversation.Useful LinksOnline Workshop: Dare Greatly in The Coaching Arena, December 4 Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

When momentum fades, it rarely happens overnight. One missed post, one busy week, one small drift, and suddenly it feels harder to show up the way you intended. In this episode, Jo shares why that happens and how to gently rebuild your rhythm so your business keeps moving forward without burnout.Timestamps[00:00] The quiet drift away from momentum[00:01] The myth of consistency and intensity[00:02] Starting again with smaller, sustainable actions[00:03] Why reflection is the fuel for motivation[00:05] The hidden cost of doing it alone[00:07] Simple ways to reconnect with your rhythm[00:09] Building momentum one small step at a time“Consistency isn’t loud or perfect – it’s rhythm, the quiet choice to keep going.”This episode will be valuable for any coach who’s lost their rhythm, perhaps you’ve stopped posting, reflecting, or marketing and want to find a gentle way back to showing up with confidence and consistency.Momentum doesn’t return through pressure; it rebuilds through one honest action at a time.Take one small step today that reminds you you’re still in the game.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort… but from the daily rhythm you keep? In this episode, Jo shares how joining a high-standard accountability programme reshaped her thinking about consistency, leadership, and what it truly means to practice your business, not just build it.Timestamps[00:00] A quiet exit plan disguised as a deadline[01:30] Lessons from a high-accountability programme[03:00] Reflection as a game changer[04:30] How high standards raise self-belief[06:00] Designing systems that support success[07:30] The rhythm of practice over perfection[09:00] Raising your standards and choosing consistencyYour business isn’t a project to complete. It’s a practice to live.So choose one small standard to raise this week and start today. Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (NEW edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

So many coaches dream of creating an online course or group programme. It gives you more freedom, more impact, more income. But scaling too early can actually slow your progress instead of speeding it up. In this episode, Jo shares the real truth about when you’re ready to scale and what to focus on first if you’re not there yet.Timestamps[00:00] The Temptation to Scale[01:00] The Hidden Cost of Scaling Too Soon[03:00] Jo's Own Early Mistake[05:00] The Five Readiness Checkpoints[08:00] The Hard Truth About Selling Courses[13:00] Sell First, Then Create[16:00] What to Focus on if You’re Not Ready YetThis episode is for coaches who feel the pull to scale but aren’t sure if now is the right time. It will help you avoid costly mistakes, gain clarity on your next best step, and build a business that grows with integrity and ease.Every stage has its purpose, and once you master this one, scaling becomes not just possible but inevitable.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2026)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Have you ever wondered why some coaches attract clients with ease while others, doing all the same things, struggle to gain traction? Today, Jo shares the seven powerful influence levers that completely changed how she markets her business – ethically and effectively. If you’ve ever felt awkward promoting your coaching or worried about being “salesy,” this episode will show you a better way.Timestamps[00:00:00] Why some coaches attract clients effortlessly[00:03:00] The intention behind ethical influence[00:04:00] Lever 1 – Reciprocity[00:05:00] Lever 2 – Commitment & Consistency[00:06:00] Lever 3 – Social Proof[00:07:00] Lever 4 – Authority[00:08:00] Lever 5 – Liking[00:09:00] Lever 6 – Scarcity[00:11:00] Lever 7 – Unity[00:12:00] Bringing it all together – influence with integrityWhen you use influence with good intention, you don’t just grow your business – you create genuine connection, trust, and long-term impact. Useful LinksDare Greatly in The Coaching Arena, in-person and online. Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

So many coaches chase clever ideas, but it’s the clear ones that create clients. In this episode, Jo shares why you don’t need to reinvent the wheel to succeed. You need to understand what already works and make it your own. In this episode, Jo explores how to reverse engineer success, find genuine inspiration without comparison, and stay grounded in your own rhythm of growth.This episode is for you if…You’re a coach or business owner who’s tired of overcomplicating your niche or reinventing the wheel. You’ll walk away knowing how to model what works with integrity and how to make it yours.Timestamps[00:00:00] Clear Beats Clever[00:02:00] Start with What Works[00:04:00] The Power (and Risk) of Reverse Engineering[00:06:00] The Truth Behind “Successful” Coaches[00:08:00] Volume, Consistency, and Effort[00:09:00] Stop Playing Safe[00:10:00] Seasons, Evidence, and Self-TrustYou don’t need to be the most original person in the room, you just need to be the clearest. Find evidence that what you want is possible, do the work consistently, and remember that your season of growth will come.Useful LinksRegistration is now open for Dare Greatly, the Autumn Transformation Experience Learn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

After working with over 150 coaches, Jo has noticed clear patterns in what sets thriving coaches apart from those who get stuck. It’s never about fancy funnels or flawless websites. It comes down to three timeless qualities that every coach already possesses. In this episode, Jo explores each one and shares practical ways you can put them into action this week.Timestamps:[00:00:00] The question every coach asks[00:01:00] Why trust beats qualifications[00:03:00] The long game of consistency[00:06:00] Generosity and the value bank[00:08:00] The quiet power of empathy[00:11:00] Real-life example: Levanah’s success[00:13:00] Your weekly challenge“Consistency beats talent. Generosity beats strategy. Empathy beats ego.”This episode is for coaches who feel they’re doing all the right things but aren’t seeing steady results yet – it will remind you that the real differentiators aren’t tactics, but how you show up.When you stop chasing shortcuts and start showing up with consistency, generosity, and empathy, success stops being accidental – it becomes inevitable.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Do I really need to niche? How much marketing is enough? And how do I know which tasks actually grow my business? In this episode, Jo tackles three of the biggest questions she hears from coaches, the very challenges that keep so many of them stuck. She breaks them down with clear, practical answers so you can focus your limited time and energy with clarity and confidence.Key Timestamps:[00:01:00] The Importance of Niching[00:05:00] Effective Marketing Strategies[00:11:00] Identifying High-Value Tasks[00:17:00] Balancing Marketing vs Delivery“Even if it’s a tiny step forward each day, it’s far more effective than going hard for a week and then stopping.”If you’re a coach who feels overwhelmed by all the things you could be doing and want to know exactly what moves the needle, this episode will give you the blueprint to focus on what truly matters for growth.Clarity comes from action. Choose one high-value task today and commit to it like watering the seed. Useful LinksFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stories to tell. In this episode, Joanna is joined by storytelling expert Susan Payton, author of The Business of Stories, to uncover how to use storytelling to connect with your audience and attract clients. Together, they explore practical ways to find, structure, and share your stories so they resonate with impact.Key Timestamps:[00:00:00] Introduction: The Power of Stories[00:03:00] Susan’s Turning Point[00:10:00] Why Stories Work in Marketing[00:14:00] How to Find Stories in Everyday Life[00:19:00] Simple Structures to Share Your Stories[00:23:00] The Three Core Stories You Need[00:29:00] Oversharing vs. Impactful Storytelling[00:37:00] Taking Leaps of Faith and Final InsightsThis episode is for coaches and business owners who want to attract the right clients and stand out online by using stories that feel real, honest, and deeply connecting.“Storytelling is never going to go away – it’s how humans have always connected, and it’s how they always will.” – Susan PaytonYour stories are the bridge that connects your audience to your work – don’t be afraid to share them.If you’d like to harness the power of storytelling with Susan Payton, join her legendary free Storytelling 5 Day Challenge.Useful LinksLearn about The Business of Coaching programmeFree 3-Day Next Level Podcast Training SeriesSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest truths about entrepreneurship, the rollercoaster every coach faces, and why enjoying the sport of business is the real key to long-term success. If you’ve ever felt stuck in the highs and lows, this episode will give you perspective and encouragement to keep going.Key Timestamps[00:00] The Sport of Entrepreneurship[03:00] The Reality of Investments[04:00] The Rollercoaster of Entrepreneurship[05:00] Becoming a CEO[06:00] Celebrating Small Wins[07:00] The Value of Masterminds[09:00] Uncomfortable Truths of Business[12:00] Accountability and Self-Review[14:00] Learning the Basics“Fall in love with the process, because if you can enjoy the work before the big results come in, you are already winning.”If you’re a coach who feels weighed down by slow progress or the ups and downs of building your business, this episode will help you shift perspective, see the growth in the journey, and find strength in the game itself.✨ Let this episode remind you: success comes not from guarantees, but from showing up, trusting yourself, and learning to enjoy the sport of entrepreneurship. If you found this episode of Women in the Coaching Arena helpful, please share it with a friend. Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Most coaches I speak to have dabbled with AI, but they stop at “fine.” The truth is, fine won’t help you stand out, attract more clients, or free up your time. In this episode, Joanna will share how to train AI like your best team member so it becomes one of the most valuable assets in your coaching business.Key Timestamps[00:00:00] Introduction – The power of AI in coaching[00:01:00] Personal story – How AI solved a real-life legal challenge[00:02:00] Why training AI matters – From generic to gold[00:04:00] Shifting your mindset – AI as a colleague, not a shortcut[00:05:00] The Five-Part Partnership Method explained[00:08:00] Practical ways to use AI in your coaching business[00:10:00] Key takeaways and free AI promptsThis episode is for coaches who want to save time, stand out with content that feels truly their own, and finally get AI to work like a trusted assistant rather than a robot spitting out generic text.When you stop treating AI like a shortcut and start training it like a trusted teammate, you’ll unlock more time, more creativity, and more freedom to focus on the work only you can do.🎁 Grab your free Essential AI Toolkit here and start using AI with ease Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.