Women in The Coaching Arena

After working with over 150 coaches, Jo has noticed clear patterns in what sets thriving coaches apart from those who get stuck. It’s never about fancy funnels or flawless websites. It comes down to three timeless qualities that every coach already possesses. In this episode, Jo explores each one and shares practical ways you can put them into action this week.Timestamps:[00:00:00] The question every coach asks[00:01:00] Why trust beats qualifications[00:03:00] The long game of consistency[00:06:00] Generosity and the value bank[00:08:00] The quiet power of empathy[00:11:00] Real-life example: Levanah’s success[00:13:00] Your weekly challenge“Consistency beats talent. Generosity beats strategy. Empathy beats ego.”This episode is for coaches who feel they’re doing all the right things but aren’t seeing steady results yet – it will remind you that the real differentiators aren’t tactics, but how you show up.When you stop chasing shortcuts and start showing up with consistency, generosity, and empathy, success stops being accidental – it becomes inevitable.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Do I really need to niche? How much marketing is enough? And how do I know which tasks actually grow my business? In this episode, Jo tackles three of the biggest questions she hears from coaches, the very challenges that keep so many of them stuck. She breaks them down with clear, practical answers so you can focus your limited time and energy with clarity and confidence.Key Timestamps:[00:01:00] The Importance of Niching[00:05:00] Effective Marketing Strategies[00:11:00] Identifying High-Value Tasks[00:17:00] Balancing Marketing vs Delivery“Even if it’s a tiny step forward each day, it’s far more effective than going hard for a week and then stopping.”If you’re a coach who feels overwhelmed by all the things you could be doing and want to know exactly what moves the needle, this episode will give you the blueprint to focus on what truly matters for growth.Clarity comes from action. Choose one high-value task today and commit to it like watering the seed. Useful LinksFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Stories are one of the most powerful tools we have as coaches, but many of us worry about oversharing, repeating ourselves, or not knowing which stories to tell. In this episode, Joanna is joined by storytelling expert Susan Payton, author of The Business of Stories, to uncover how to use storytelling to connect with your audience and attract clients. Together, they explore practical ways to find, structure, and share your stories so they resonate with impact.Key Timestamps:[00:00:00] Introduction: The Power of Stories[00:03:00] Susan’s Turning Point[00:10:00] Why Stories Work in Marketing[00:14:00] How to Find Stories in Everyday Life[00:19:00] Simple Structures to Share Your Stories[00:23:00] The Three Core Stories You Need[00:29:00] Oversharing vs. Impactful Storytelling[00:37:00] Taking Leaps of Faith and Final InsightsThis episode is for coaches and business owners who want to attract the right clients and stand out online by using stories that feel real, honest, and deeply connecting.“Storytelling is never going to go away – it’s how humans have always connected, and it’s how they always will.” – Susan PaytonYour stories are the bridge that connects your audience to your work – don’t be afraid to share them.If you’d like to harness the power of storytelling with Susan Payton, join her legendary free Storytelling 5 Day Challenge.Useful LinksLearn about The Business of Coaching programmeFree 3-Day Next Level Podcast Training SeriesSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Building a coaching business isn’t just about chasing results. It’s about falling in love with the process itself. Today, I share some honest truths about entrepreneurship, the rollercoaster every coach faces, and why enjoying the sport of business is the real key to long-term success. If you’ve ever felt stuck in the highs and lows, this episode will give you perspective and encouragement to keep going.Key Timestamps[00:00] The Sport of Entrepreneurship[03:00] The Reality of Investments[04:00] The Rollercoaster of Entrepreneurship[05:00] Becoming a CEO[06:00] Celebrating Small Wins[07:00] The Value of Masterminds[09:00] Uncomfortable Truths of Business[12:00] Accountability and Self-Review[14:00] Learning the Basics“Fall in love with the process, because if you can enjoy the work before the big results come in, you are already winning.”If you’re a coach who feels weighed down by slow progress or the ups and downs of building your business, this episode will help you shift perspective, see the growth in the journey, and find strength in the game itself.✨ Let this episode remind you: success comes not from guarantees, but from showing up, trusting yourself, and learning to enjoy the sport of entrepreneurship. If you found this episode of Women in the Coaching Arena helpful, please share it with a friend. Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopFree Essential AI Toolkit – 2 Must-Have Prompts for CoachesHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Most coaches I speak to have dabbled with AI, but they stop at “fine.” The truth is, fine won’t help you stand out, attract more clients, or free up your time. In this episode, Joanna will share how to train AI like your best team member so it becomes one of the most valuable assets in your coaching business.Key Timestamps[00:00:00] Introduction – The power of AI in coaching[00:01:00] Personal story – How AI solved a real-life legal challenge[00:02:00] Why training AI matters – From generic to gold[00:04:00] Shifting your mindset – AI as a colleague, not a shortcut[00:05:00] The Five-Part Partnership Method explained[00:08:00] Practical ways to use AI in your coaching business[00:10:00] Key takeaways and free AI promptsThis episode is for coaches who want to save time, stand out with content that feels truly their own, and finally get AI to work like a trusted assistant rather than a robot spitting out generic text.When you stop treating AI like a shortcut and start training it like a trusted teammate, you’ll unlock more time, more creativity, and more freedom to focus on the work only you can do.🎁 Grab your free Essential AI Toolkit here and start using AI with ease Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

When June Hogan started her coaching business, she earned just £200 in her first six months. No clients, no niche, and no real idea how to make it work. Fast forward six years, and June has built a thriving outplacement practice supporting values-led organisations through redundancy, with a strong network, a team of associates, and a business that truly makes an impact. Key Timestamps[00:00:00] Welcome and June’s Introduction[00:03:21] Early Struggles – £200 in Six Months[00:07:40] The Power of Niching[00:13:05] Key Lessons Learned[00:20:44] Why June Joined the Mastermind[00:28:15] Achievements and Growth[00:34:09] What’s Next for JuneJune wanted accountability, community, and inspiration.“Running a business can be lonely. The Mastermind gave me a safe space to share ideas, launch my podcast, and grow alongside generous, curious fellow coaches.”This episode is for every coach who feels stuck, lost in comparison, or unsure how to find their footing, because June’s story proves that clarity, consistency, and community can transform everything.✨ Start showing up today, even if it feels small. The seeds you plant now will grow into the business you dream of.Useful LinksJune Hogan at Wildwood CoachingLearn about The Next Level MastermindThe Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Get inspired by today’s episode, where Jo is joined by Lina Rimasauskiene, a finance coach, who transformed burnout and uncertainty into clarity, confidence, and consistent clients.After selling her accountancy firm and feeling lost about what was next, Lina made one courageous decision that changed everything: she joined The Business of Coaching. From there, she rediscovered her niche, reconnected with her purpose, and built a thriving business rooted in both strategy and soul.Timestamps & Highlights:[00:00] Lina’s Journey from Accountancy to Coaching[04:26] Stuck, Tired, and Unsure[08:31] The Turning Point[12:12] Claiming Her Niche (Even When She Resisted It)[16:58] The Tangible Actions That Rebuilt Her Business[21:44] Real Results in Less Than a Year[27:02] Lina’s Final Reflections and Advice“Eventually, I realised finance is deep work. Money is emotional. And when I started to post about it, the ideas flowed so naturally. It was like stepping into my right shoes.”-Lina This episode is for any coach who feels disconnected from their niche, unsure about their path, or ready to build a business that finally feels like them. Lina’s story is proof that clarity, confidence, and clients do come when you align with what’s truly yours.Useful LinksLina's Quiz - How well do you manage your financesLina's websiteLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Wondering what actually works to get a client, not in six months, but this week? This episode gives you a clear, actionable plan. Jo shares a step-by-step approach to help you attract and sign new clients, quickly and with integrity. Whether you're rebuilding momentum or ready to push forward ahead of September, this episode is packed with practical actions you can take today.Timestamps & Highlights:[00:00:00] Set Your Intention[00:05:00] Visualise the Win[00:07:00] 13 Proven Client-Getting Strategies[00:15:00] Lean Into What’s Worked Before[00:22:00] Be All In: Even When It’s Quiet[00:26:00] Your Next StepYour next breakthrough could be just one courageous action away.“Successful people hang on when everyone else has let go.” - Jo LottIf you show up for your future clients with radical empathy and consistency, they will show up for you.Useful LinksFree 3-Day Next Level Podcast Training SeriesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Dive into one of the most emotionally loaded and business-critical topics for coaches: pricing. If you’ve ever struggled to know what to charge or doubted whether people would pay your rates, you’re not alone. In this episode, Jo Lott helps you price your services with greater confidence, clarity, and alignment to your values.Useful LinksKey Timestamps:[00:00:00] Introduction to pricing: why undercharging keeps too many coaches stuck.[00:03:00] Calculate what you need to charge to hit your monthly income goal.[00:05:00] Creating tangible coaching offers to move from selling vague sessions to high-value programmes [00:07:00] Mapping the client journey[00:09:00] What most coaches forget when pricing and why your rate isn’t pure profit.[00:11:00] Unpacking the gendered beliefs that keep women from charging well and how to rewrite those stories.[00:20:00] The 3-part pricing framework, journaling prompts, and why your beliefs are the real needle-movers.Pricing isn’t about being greedy. It’s about honouring the value you create and the life you want to build. - Jo LottI hope this episode gave you the permission and practical steps to stop second guessing your rates, and start owning the incredible transformation you offer.Because when you price with intention, you don’t just make more money — you make a bigger impact.Useful LinksFree 3-Day Next Level Podcast Training SeriesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you’re in the early stages of your coaching business or you’re circling back to rebuild stronger foundations, tune in to this episode. Jo shares the exact steps she took when starting her own business, from building confidence to setting up systems and finding her first clients. Packed with personal insight, practical actions, and gentle encouragement, this is the clear and honest roadmap so many coaches wish they had at the beginning.Key Timestamps:[00:02:00] From Self-Doubt to Starting Out[00:04:00] Daily Practices That Shifted Everything[00:06:00] Balancing Business and Real Life[00:07:00] The Essentials: From Vision to Value[00:10:00] Making Your Offer Tangible“You can’t be great when you start. But you can decide to practice and that changes everything.” -Jo LottThe honest truth: business success comes from mastering marketing and sales, not just great coaching. If you want to make a difference with your coaching skills, go all in on the business side, because that’s what brings your impact to life.Useful LinksFree 3-Day Next Level Podcast Training SeriesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

This is the sign you’ve been waiting for if you’ve been teetering on the edge of starting your coaching business or holding back from taking bolder action. Today, Jo shares five reasons why now is the perfect time to back yourself, believe in your dream, and take that first (or next) step. Whether you’re launching something new or recommitting to your coaching goals, this episode is packed with grounded encouragement and momentum-building insights.Key Timestamps:[00:00:00] Why Now Is the Time[00:02:00] Silencing Other People’s Doubts[00:04:00] Reason 1: The Energy of New Beginnings[00:06:00] Reason 2: The Law of Diminishing Intent[00:09:00] Reason 3: Aim Higher Than You Dare[00:17:00] Reason 4: Big Dreams = Small Steps[00:19:00] Reason 5: If You Dream It, It’s Possible“If your mind has created the dream, it’s been put there for a reason.” - Jo LottDon’t wait for certainty - start with belief, and let the next step reveal itself.Useful LinksFree 3-Day Next Level Podcast Training SeriesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you’ve ever wondered how to structure your coaching sessions into a compelling and client-centred program, without losing the essence of real coaching, this episode is for you. Jo breaks down how to design a 12-week coaching program that sells and stays true to your values. Whether you’re just starting out or refining your current offer, expect real-life lessons, practical strategies, and inspiration to make your coaching truly impactful.Key Timestamps:[00:02:00] Balancing Coaching Ethics with Business Reality[00:03:00] Client-Centred Programs that Still Sell[00:05:00] Designing Your 12-Week Program[00:09:00] Running Each Session Effectively[00:14:00] Adapting & Recontracting Mid-Program[00:16:00] Wrapping Up & What Comes Next“Offering a structured program doesn’t mean you are controlling your client’s journey. It means you’re walking alongside them—with clarity, care, and intention.” - Jo LottStructure creates clarity, not just for your clients, but for you too.Useful LinksFree 3-Day Next Level Podcast Training SeriesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you’ve ever felt the pull to build a higher-fee, higher-impact business, but found yourself wrestling with doubt, money mindset blocks, or the fear of being “too much”, then let this episode be your guide.Jo speaks with Jessica Fernley, founder of Seven Figure Consultant and author of Too Much, about what it really takes internally to build a business that earns more with less hustle.From pricing strategies to identity shifts, this episode blends both soul and strategy for coaches and consultants ready to step into a bigger version of themselves.Key Timestamps:[00:01:00] Jessica’s Story: How she moved from £6K annual goals to building a business around ease, flow, and high-fee consulting.[00:04:00] Mindset Blocks Around Money[00:08:00] Pricing & Value[00:14:00] Identity Gaps and Playing Small[00:16:00] Practical Pricing for Corporate Work[00:21:00] Over-Delivering and Boundaries[00:23:00] Work Less, Earn MoreWhether you’re aiming for £3K months or dreaming of 7-figures, the work is the same: permission, belief, and aligned action. Jessica’s free guide, "How to Get Your First B2B Consulting Clients", is a great resource, especially if you’re looking to step into corporate work. You can download it here.Useful LinksFree 3-Day Next Level Podcast Training SeriesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you’ve ever wondered whether guest podcasting is worth your time or how to actually turn interviews into clients, this is the episode you’ve been waiting for.Jo is joined by Victoria Bennion, founder of The Best Podcast Guest agency, to break down exactly how to build your authority, attract dream clients, and get visible through other people’s audiences – one podcast interview at a time.From what to do before you pitch to how to get booked and make the most of every opportunity, this conversation is packed with practical steps you can use right away.Key Timestamps:[00:00] Why podcast guesting is a powerful growth strategy[04:00] First step: audit your online presence[06:00] The mindset shift: “Who am I to pitch?”[10:00] The real (unexpected) benefits of podcast guesting[13:00] How to find the right podcasts to pitch[18:00] Crafting a pitch that actually gets accepted[25:00] How to be a great guest, from prep to mic setup[28:00] Sales without selling: turn listeners into leads[31:00] Common mistakes and how to avoid them[35:00] What to do if you want to outsource the pitching processPodcast guesting isn’t just a visibility strategy. It’s a connection strategy. When done well, it builds trust, showcases your unique voice, and brings in the right-fit clients long after the episode airs.You can find Victoria’s media kit, photos, and the free Podcast Guest Starter Kit she mentioned during the episode by visiting: https://thebestpodcastguest.co.uk/coaching-arena/ - everything you need to start guesting with confidence.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Creating a LinkedIn profile that attracts your ideal clients doesn’t have to be overwhelming. In this episode, Jo walks you through the essential ingredients of a client-attracting profile – one that communicates who you help, how you help, and why you’re the right coach for the job. Whether you’re just starting out or your profile needs a refresh, this episode will help you make LinkedIn work for your business.Key Timestamps:[00:00] The Problem With Most Profiles[01:30] What Your Profile Really Needs to Do[02:20] Crafting a Compelling Headline[03:10] The About Section That Converts[04:00] Design Tips That Make You Look Pro[06:00] Making the Most of the Featured Section[09:00] Company Pages, Newsletters & Beyond“Your LinkedIn profile isn’t just a static page – it’s a living, breathing space that builds trust and creates real opportunities.” - Jo LottDon’t let your profile blend in – give it the clarity, warmth, and polish it needs to attract the clients you’re meant to serve.  Grab the LinkedIn Branding Kit for under £50 – use code LINKEDIN20 for 20% off this July: Get the kit here.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

In this episode, I sit down with Kim Holland, a career coach for parents, who transitioned from employed coach to business owner in under six months. We explore how she signed her first clients within a month of launching, while raising two young children and working part-time. If you’ve ever wondered whether it’s possible to build a coaching business around family life, this one will give you a big dose of clarity and encouragement.Key Timestamps:[00:00] From Career Coach to Business Owner[04:12] Starting Without a Roadmap[07:36] The Turning Point[11:20] Building the Foundation Before the Leap[15:45] First Clients, First Wins[20:10] The Power of Community and Support“Even though you’re running your business on your own, you don’t have to do it alone.” – Kim HollandWhat worked well for Kim was having a clear structure, supportive community, and the confidence to take consistent, aligned action from day one.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

What does it really take to build a coaching business that not only starts but lasts? Today, Jo Lott shares the raw, real, and sometimes uncomfortable truth about sustainable success. From empty webinars to hard decisions, Jo reveals the truth most people don’t talk about: success in coaching isn’t about flashy content or always knowing what you’re doing, it’s about showing up, again and again.Key Timestamps:[00:00:00] No Ads, No Hype, Just Courage[00:02:00] Early Webinars & Showing Up Anyway[00:03:30] If You Were a Local Shop…[00:05:00] The Coaching Industry’s Elephant in the Room[00:07:00] Don’t Buy the Scarcity Narrative[00:09:00] Jo’s Family Story: Quiet Resilience[00:12:30] Redefining Success + Constant Marketing Protocol“You don’t have to be perfect to be trusted. You don’t need 10K followers to find clients. But you do need to commit to showing up.” -Jo Lott This episode is for coaches who want to build a sustainable business that fits around their real life, not someone else’s version of success. Jo shares why “easy” isn’t always fulfilling, and how to create a rhythm that aligns with your values, your energy, and the season you’re in.Useful LinksMid-Year Reset Online Workshop, 26 JuneLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

If you could ditch the overwhelm of constant content creation and replace all your marketing with just one story, would you? In this episode, Jo Lott sits down with Kris Jones, founder of Red Door Stories, to explore how a single signature story can transform your entire business. Together, they uncover why story-led marketing is the most powerful (and practical) strategy for coaches and how you can simplify, connect, and sell with far more ease.Key Timestamps[00:02:00] The Power of a Single Story[00:05:00] The “Bottle Effect” & Curse of Knowledge[00:07:00] The Accordion Principle[00:10:00] You’re Not the Hero[00:13:00] Choosing Your Story[00:17:00] The Sales Call Shift[00:24:00] Kris’ Story & Why She’ll Never Design Without Story Again“You are not the hero of your own story - your client is. And when you remember that, everything gets simpler and more effective.”The fastest way to simplify your marketing, build real trust, and grow your coaching business? Tell the right story again and again. Useful LinksRed door designs free resourcesLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

You don’t need more followers to grow your audience - you need more resonance. In this episode, Jo breaks down the real strategy behind audience building, even if you’re starting from scratch. You’ll walk away with practical tools, hook templates, and a system that stops you from posting into the void and starts building real traction.Key Timestamps: [00:00] – Why Visibility Isn’t Enough[01:50] – From ‘Posting Into the Void’ to Creating Traction[03:10] – 3 Hook Templates That Spark Curiosity[05:40] – The Super Signal System[07:40] – What If You Don’t Share Your Client’s Exact Journey?[08:40] – Real Examples That Resonate[10:10] – Beyond Social: Next Steps For NurturingAudience building isn’t about being louder, it’s about being braver, bolder, and more intentional with what you say and how you say it. Master the skill of being worth following.I’d love to hear your thoughts. Drop me a message on LinkedIn or tag me if this episode sparked something for you.Useful LinksA One-day in-person event "Dare Greatly in The Coaching Arena", 12 JuneLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

After being made redundant from her global role at Credit Suisse, Melissa Schmidiger leapt into coaching and joined the Business of Coaching. One year on, she’s running a thriving practice and growing her LinkedIn audience and living life on her own terms. . In this episode, she shares her journey and what helped her succeed.Key Timestamps:[00:00] From Redundancy to Reinvention[04:12] Why She Chose the Business of Coaching[08:35] Practical Tools That Shifted Everything[13:28] Taking Action: From Invisible to In-Demand[18:50] Results That Feel Aligned[23:40] Her Advice to New Coaches Powerful Quote:“Let go of the need to be perfect and just start. You’ll build confidence through doing, not overthinking.” – Melissa SchmidigerIf you’ve ever wondered what’s possible in a year with the right support, this episode is your answer. Melissa’s story is proof that with courage, structure, and consistent action, you can build a coaching business that truly works for you.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.comEnjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.