The Matt Gray Show

Get the Media Company OS here: https://fos.now/yt-gd-discover-media-company-osDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-576I met with a wealth management firm in London that manages $750M in assets. They brought us in to help build a media company inside their organization.In conservative industries such as wealth management, brand recognition is often the primary constraint. The challenge is to create cultural relevance and trust at scale without compromising credibility or standards.In this video, I walk through the systems we put in place to make that shift. We covered their LinkedIn OS, a content waterfall that turns one idea into consistent distribution, the org chart required to run media internally, and how to expand into Instagram and YouTube while maintaining quality.This is the same operating model we use inside Founder OS to help founders turn expertise into distribution, and distribution into long-term leverage.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-576Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-576Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://fos.now/yt-founder-os-576Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro01:33 - LinkedIn OS12:44 - Content Waterfall17:41 - Org Chart#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get the 5 Levels of Business Checklist here:https://fos.now/yt-gddiscover-the-5-levels-of-businessDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-575I spent the last 16 years learning the five levels of business. Today, I work where I want, when I want, and my portfolio of online companies generates over $13M per year. What I learned is simple: founders don’t stall because they lack effort; they stall because they use early-stage behaviors in businesses that have already outgrown them. Every level requires letting go of old identities, systems, and habits.In this video, I break down the five levels of business, what breaks at each stage, and what you need to build to scale without burning out. You’ll learn how to get your first real traction, stop being the bottleneck, focus on what a CEO actually owns, create leverage through systems and people, and think in decades instead of quarters so you can build something that lasts.Want to LEARN proven systems to grow your personal brand? Go here:https://fos.now/yt-newsletter-575Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-575Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website:https://fos.now/yt-founder-os-575Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:34 - The Scrapper03:04 - The Operator04:53 - The CEO07:27 - The Empire Builder09:11 - The Icon#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get the Clone Yourself Checklist here: https://fos.now/yt-gd-discover-clone-yourself-checklistDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-574In this video, I break down the simple two-step system I use to clone myself with ChatGPT.You'll see my actual documentation system, how I've systemized the 7 core aspects of the customer journey, how to upload your authentic voice and stories, and how to offload 80% of your daily decisions to AI so you can focus on what actually matters.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-574Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-574Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://fos.now/yt-founder-os-574Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro03:40 - Documenting The Context06:04 - Systemize Your Business07:27 - The Business Assembly Line08:43 - The Core Business Systems10:01 - The Instructions For Your Clone11:04 - Delegation Through Playbooks15:43 - Removing The Founder Bottleneck19:03 - Scaling With Systems#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get the Most Beautiful Business workbook here: https://fos.now/yt-gd-discover-the-most-beautiful-business-model-workbook-1Get my Offer Stack Pyramid here: https://fos.now/yt-gd-discover-the-offer-stack-pyramid-1Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-572In this video, I sit down with Sam Kolder for a whiteboard session I can't stop thinking about.Sam has created some of the most iconic creative work on the internet. His portfolio speaks for itself. But here's what most people miss: the real value didn't come from the creative work alone. It came from how he built his entire life around protecting creative energy while running a real business.We spent hours at the whiteboard breaking down the invisible systems behind creative flow. How to build offers around who you actually are. How to design your life so your best work shows up without burning out. How to merge goat-level creativity with the kind of structure that sets you free.This is what it looks like when you stop choosing between creativity and business, and start building both.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-572Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-572Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://fos.now/yt-founder-os-572Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my X Growth Blueprint here: https://fos.now/yt-gd-discover-the-x-growth-blueprintWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-568In this video, I break down the exact content engine I’ve used repeatedly to turn organic content into real leverage, predictable growth, and long-term wealth. This isn’t about chasing virality. It’s about building a founder-led media asset that compounds over time.You’ll learn how to think like a content asset manager instead of a creator, how to identify your competitive edge and zone of brilliance, why iteration matters more than going viral, how to separate signal from noise, and how content becomes the foundation for products, monetization, and community.If you want to build content that actually turns into a business, this video will show you the mindset, systems, and principles that make it inevitable.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-568Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-568Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://fos.now/yt-founder-os-568Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro 00:25 Study the Masters03:37 Find your true voice04:35 Positioning Statement05:25 Create your writing system 08:15 Listen to the feedback10:11 Optimize your profile12:05 Connect with the right people14:50 Build the flywheel#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get The Algorithm Deletion Exercise here: https://fos.now/yt-gd-discover-elon-musk-algorithm-checklistDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-569In this video, I reveal the 5 operating mechanisms Elon Musk deploys across every company he operates. More importantly, the versions of these mechanisms you can use without destroying your life, your team, or your sanity. If you've ever wondered how one human builds rockets, cars, AI labs, and brain interfaces all while melting down on Twitter, here's the real answer.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-569Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-569Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me: Website: https://fos.now/yt-founder-os-569Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray00:00 - Intro00:55 - Mechanism 1: Maniacal Sense of Urgency04:50 - Mechanism 2: The Algorithm10:45 - Mechanism 3: Build Unreasonable Teams13:42 - Mechanism 4: Iterate at The Speed of Thought16:34 - Mechanism 5: Engineer to Scale Beyond Yourself#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my business model workbook here: https://fos.now/yt-gd-discover-the-most-beautiful-business-model-workbookDo you want my help systematizing your business? Go here: https://fos.now/yt-apply-567Over the last 16 years, I’ve built 4 successful companies and studied more than 400 different business models. Along the way, I’ve come up with what I believe is the most beautiful business in the world.In this video, I break down the 6 phases: traffic, entry points, the math, products, Content GPS, and the real goals behind this model. After studying over 400 businesses for years, I realized this was the exact model I wanted to build. Today, thousands of founders come to me to install this exact beautiful model in their own businesses.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-567Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-567Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://fos.now/yt-founder-os-567Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro 00:57 - Traffic06:06 - Entry Points09:22 - Products15:33 - The Content GPS20:14 - The Math23:58 - Goals#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my 48-hour Content Ignition Plan here: https://fos.now/gd-yt-discover-the-48-hour-content-ignition-planDo you want my help scaling your business? Go here: https://fos.now/yt-apply-566There's a simple way to make your first million dollars with content, but almost no one talks about it.I treat content like a system, not a lottery ticket. A system that's powered a $13M+ portfolio of online businesses across three different industries. In this video, I break down the exact content engine I've used multiple times to turn organic content into real leverage, predictable growth, and long-term wealth.You'll learn how to think like a content asset manager instead of a creator, how to find your competitive edge and zone of brilliance, why iteration beats virality, how to separate signal from noise, and how content becomes the foundation for products, monetization, and community.If you want to build content that actually turns into a business, this video will show you the mindset, systems, and principles that make it inevitable.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-566Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-566Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://fos.now/yt-founder-os-566Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurship 00:00 - Intro00:38 - Finding Your North Star02:18 - Iteration04:38 - Signal VS Noise06:44 - How Attention Turns Into Money09:52 - Offer Evolution12:19 - The SystemsDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my free 1 Hour AI Playbook here: https://fos.now/yt-gd-discover-1-hour-ai-playbook-1Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-563In this video, I sit down with 30 high-powered CEOs from Founder OS for a live AI jam session. I walk through how I use AI as a business adviser with my 10x profit project that functions almost like a board of advisers whenever I'm creating anything. This is from my high-growth community helping founders build their founder-led brands and remove themselves from operations.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-563Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-563Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me:Website: https://fos.now/yt-founder-os-563Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my free 2026 Planning System here: https://fos.now/yt-gd-discover-2026-planning-systemDo you want my help scaling your business? Go here: https://fos.now/yt-apply-562Every December, you start planning out your next year. Sure enough, the plans you make don't even make it to February. This year, it's time to do it differently.I've designed an entire system, the same one I've used over the past 16 years. It's not just prettier, it's actually designed on proven systems that will help you dial in your company, your health, and your growth.In this video, I'm going live and actually filling out my plan for 2026. You can get the entire template via the link in the description and follow along.I walk through the 8-step system: reflection on what worked and what didn't, pattern recognition to spot what elite performers see, setting your core theme, creating your 2026 hit list, building your vision board (neuroscience, not manifestation BS), materializing your plan physically, establishing your review rhythm, and implementing daily systems.Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-562Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-562Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careersConnect with me: Website: https://fos.now/yt-founder-os-562Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:35 - Reflection06:02 - Pattern Recognition09:07 - Core Theme11:37 - 2026 Hitlist18:03 - Vision Board18:54 - Review Rhythm19:42 - Systems Implementation#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my free 10x Instagram Playbook: https://fos.now/yt-gd-discover-10x-instagram-playbookWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-559Most people are sitting on thousands of Instagram followers and making $0. Not because Instagram doesn’t work, but because they’re missing one critical system that turns attention into revenue.In this video, I break down the exact Instagram + ManyChat system I used to go from zero to over a million followers and generate millions in revenue.You’ll learn how I convert 5 to 10,000 potential clients per month, move people off Instagram and into an owned email list that compounds over time, and turn content into a predictable growth engine that monetizes consistently in 2026 and beyond.Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-559Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-559Want to WORK with a team of A-players? Apply to Founder OS here: www.founderos.com/careersConnect with me:Website: https://fos.now/yt-founder-os-559Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:30 - Why Your Followers Aren’t Making You Money01:46 - Why Instagram Is The Best Opportunity Right Now02:20 - How To Collect Thousands Of Emails Per Month11:54 - The Content Strategy That Actually Converts14:06 - From Zero To Scale - The Path Forward#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get the Guide to AI Productivity here: https://fos.now/yt-gd-discover-guide-to-ai-productivityDo you want my help systematizing your business? Book a free call here: https://fos.now/yt-apply-558In this video, I break down the AI workflow that powers the core departments of my company. I show you how to unlock an extra 40% of productivity at each step so you can 10x the productivity of your team.You'll see how I use AI projects for Instagram carousels, viral tweets, YouTube scripts, lead magnets, email courses, operations, customer success, and more. This is how you build real leverage in your business.Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-558Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-558Want to build the future with us? Apply to Founder OS here: www.founderos.com/careersConnect with me:Website: https://fos.now/yt-founder-os-558Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:24 - The Prompts02:08 - Organize Your Systems05:28 - Building Your Project Knowledge09:34 - Projects Instructions + Memory Setup12:37 - Create Project For Every Format14:39 - Team Integration16:07 - Weekly Improvement#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my free 1 hour AI Playbook: https://fos.now/yt-gd-discover-1-hour-ai-playbookWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-557AI just made one of its biggest jumps forward, and if you’re not building the right skills right now, you’re already starting behind the curve. Over the past year, I’ve been running my entire company through Claude, ChatGPT, Whisperflow, and a full AI-powered workflow, and in this video I’m breaking down the six core AI skills every founder needs to scale faster, work less, and build real leverage.You’ll learn how to turn your voice into clean, polished writing instantly, how to build a complete content engine using Claude projects, how to create a world-class YouTube scriptwriting system, how to turn sales calls into copywriting gold, how to build a second brain that drives smarter decisions, and how to map your entire business into AI systems that save you hours every day.By the end of this video, you’ll understand how to use AI as a true strategic partner instead of just another tool, so you can grow faster without adding more chaos to your business.Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-557Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-557Connect with me:Website: https://fos.now/yt-founder-os-557Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:18 - Voice-to-Text Mastery02:20 - AI-Assisted Content Creation08:30 - Building SOPs with Loom AI09:50 - Sales Analysis11:30 - Data-Driven Decision Making15:45 - Prompting and Workflow Design#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my free LinkedIn Growth Deck here: https://fos.now/gd-yt-discover-linkedin-growthDo you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-556In this video, I break down the complete strategy behind growing my LinkedIn to 846,000 followers in 36 months without spending a dime on ads. I'm pulling back the curtain on how to create viral content that actually converts to real business results.I walk through how to build a profitable profile that converts visitors into customers, the 9 elements of viral LinkedIn content, how to create an engagement machine that tricks the algorithm, the content systems that prevent you from burning out on the platform, and more. Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → www.founderos.com/workshopWant to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-556Connect with me:Website: https://fos.now/yt-founder-os-556Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray00:00 - Intro00:31 - The Growth01:00 - The Stats02:10 - The Problems02:50 - The Framework03:42 - Profitable Profile05:50 - Viral Visuals06:28 - Content Types07:54 - CTA Science09:09 - Hook Formula10:35 - Growth Formula14:18 - Growth Checklist#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my free Founder Identity Infrastructure here: https://fos.now/yt-gd-discover-founder-infrastructure-guideDo you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-554In this video, I sit down with Alex Ikonn, founder and CEO of Intelligent Change. We cover the Founder Identity Infrastructure for seamlessly linking your founder identity to your personal brand, the Content GPS system, and the most important question in business: "What would this look like if it were fun?"Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-554Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-554Connect with me:Website: https://fos.now/yt-founder-os-554Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro01:42 - The Founder Identity Infrastructure09:00 - The Content GPS21:43 - The Most Important Question in Business#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my free Team Ranking Sheet here: https://fos.now/yt-gd-discover-team-ranking-sheet-1Get my free AI Moat Framework here: https://fos.now/yt-gd-discover-the-ai-moat-1Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-553In this video, I break down a call with 5 founders in my Founder OS community who were facing some insanely sticky problems. I walk them through 4 core systems that will help them become unignorable and get over some of the trickiest challenges growing businesses face.I cover compliance marketing as a competitive advantage, building high-performance teams, Charlie Munger's inversion technique for avoiding disaster, and the barbell approach to AI strategy. You'll see real founders wrestling with real problems and the frameworks I use to help them navigate through.If you're running a growing business, these blindspots could be quietly killing your momentum right now.Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-553Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-553Connect with me:Website: https://fos.now/yt-founder-os-553Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro01:43 - Blindspot #1: Compliance07:31 - Blindspot #2: Team10:57 - Blindspot #3: Inversion Technique13:03 - Blindspot #4: AI Moat#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my free Elite Reading List here: https://fos.now/yt-gd-discover-the-el...Do you want my help scaling and systematizing your business? Book a free call here: https://fos.now/yt-apply-552Over the last decade, I’ve read hundreds of books to rewire how I think about money, health, focus, and business.In this video, I break down 22 books that helped me think differently than 99% of people. I’ve synthesized my complete reading list in the Elite Reading List linked in the description. Each book includes why you should read it and what problems it will help you solve.Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-552Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-552Connect with me:Website: https://fos.now/yt-founder-os-552Twitter:   / matt_gray_  LinkedIn:   / mattgray1  TikTok:   / realmattgray  Instagram:   / matthgray  00:00 - Intro00:20 - First Quadrant: Business06:55 - Second Quadrant: Health13:57 - Third Quadrant: Relationships15:53 - Fourth Quadrant: Lifestyle#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

Get my free Founder OS Funnel Template here: https://fos.now/yt-gd-discover-the-founder-os-funnelWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-551Social media just went through one of the biggest shifts of the past decade, and if you don’t understand what’s happening, you’re going to fall behind. After spending 10+ years studying how attention works and building an audience of over 14 million, I’m breaking down the 6 shifts that will define the next era of growth.You’ll learn why authenticity alone isn’t enough, how to own your audience instead of renting it, the system you need for cross-platform distribution, why taste matters more than ever, how to build a real brand identity, and why the best creators are spending more time offline.By the end, you’ll know exactly how to adapt, stay ahead, and build leverage in a landscape that’s changing fast.Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-551Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-551Connect with me:Website: https://fos.now/yt-founder-os-551Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:23 - Shift 1: Anti-Fragile Authenticity02:17 - Shift 2: Own Your Audience06:37 - Shift 3: The Content GPS System08:57 - Shift 4: Your Taste Cuts Through the Noise11:55 - Shift 5: Building a Branded Entity14:22 - Shift 6: Get Offline to Grow Online16:29 - Conclusion: Embrace the Future of Social Media#onepersonbusiness #creatoreconomy #entrepreneurshipDisclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances

Get my free Offer Stack Pyramid here:https://fos.now/yt-gd-discover-the-offer-stack-pyramidDo you want my help scaling and systematizing your business? Book a free 10-minute Systems Audit call here: https://fos.now/yt-apply-565In this video, I sit down with my friends Manuela and Nacho in Lisbon to diagnose why their coaching business is stuck at $80K per month and help them build a clear roadmap to $250K per month.This is a real coaching session where we uncover the counterintuitive shifts that unlock the next level of growth.Throughout this video, I'll break down why leadership is the capstone of your success, how having too many products can create confusion instead of clarity, and why founders often need to do the opposite of what they think will work.You’ll see the frameworks I use to diagnose revenue plateaus and the roadmap that can take a business from stuck to scaling again.Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-565Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-565Connect with me:Website: https://fos.now/yt-founder-os-565Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro02:25 - Offer Stack Pyramid04:45 - Next Stage of Growth12:37 - Team's Mindset17:16 - Offer Evolution19:42 - Being a High-Level Leader#onepersonbusiness #creatoreconomy #entrepreneurship

Get my free Systems Starter Pack here: https://fos.now/yt-gd-discover-systems-starter-packWant my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-549Being busy isn’t the same as being productive.For years, I worked 16-hour days, thinking I was making progress, until I realized I was just burning out. The moment I started building systems, everything changed.Today, I’ve built and scaled multiple seven-figure online businesses that generate profit and freedom. In this video, I’ll walk you through the five core systems that will help you hit your goals faster, reclaim your time, and finally build a business that works for you, not the other way around.By the end, you’ll know exactly how to design a month that moves the needle, delete distractions that drain your energy, align your work with your North Star, blueprint your business, and leverage AI to scale smarter.Already doing $30K+/month? Come to my next free workshop and I’ll show you how to systemize your business and get your time back. Save your spot here: https://fos.now/yt-workshop-549Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-549Connect with me:Website: https://fos.now/yt-founder-os-549Twitter: https://twitter.com/matt_gray_LinkedIn: https://www.linkedin.com/in/mattgray1TikTok: https://www.tiktok.com/@realmattgrayInstagram: https://instagram.com/matthgray00:00 - Intro00:37 - System 1: The 30-Day Vision02:18 - Setting Big Goals That Actually Matter04:14 - System 2: Radical Deletion07:28 - Removing Distractions and Toxic Habits09:42 - System 3: The North Star Principle12:55 - Turning Your Vision Into Measurable Milestones16:08 - System 4: Drawing the Blueprint19:22 - Mapping and Assigning Ownership in Your Business23:10 - System 5: AI Eats Systems for Breakfast26:04 - Turning Claude Into Your Personal COO28:45 - Final Takeaways — Freedom Through Systems#onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.