DiscoverMarketing for Health & Wellness Professionals: Elevate Your Practice
Marketing for Health & Wellness Professionals: Elevate Your Practice
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Marketing for Health & Wellness Professionals: Elevate Your Practice

Author: Samantha Mabe | Custom Website Design for Holistic Health Pros

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As a health and wellness professional, you didn’t learn how to market your practice in school.

This show is the marketing class you missed, focused on helping you get found online, attract the right clients, and become a go-to provider in your area.

You’ll hear real, sustainable marketing tips you can actually implement without adding more to your plate, so you can spend your time focusing on your clients.

We’ll cover topics like:
• Health and wellness marketing that fits the realities of solo and small practices
• Website design strategies that help visitors trust you and take the next step
• SEO and local visibility so people can find you when they are searching for care
• Messaging that sounds like you and speaks clearly to the clients you want to work with
• Marketing systems and decisions that support steady growth over time

If you’re a naturopath, therapist, chiropractor, acupuncturist, dietitian, functional medicine provider, bodyworker, or health coach balancing client care with running a business, this show was made for you.

The show is hosted by Samantha Mabe, website designer and founder of Lemon and the Sea, where she helps holistic health professionals build strategic, high-converting websites that reflect the heart of their practice.

👉 Press play and learn how to build a marketing foundation that actually supports your practice.
276 Episodes
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[Episode 258] You’ve strengthened your SEO foundation. You’ve cleaned up your messaging and structure. Now it’s time to build authority. In this episode, I’m breaking down why blogging still matters (yes, even now), how Google Reviews and directories impact AI visibility, and how to actually track whether AI is sending traffic to your website. Because showing up isn’t just about keywords. It’s about credibility.In this episode, you'll learn:How blogging feeds AI summaries and question-based searchesWhich authority signals matter most for local practicesWhat a “normal” amount of AI traffic actually looks likeIf you want help strengthening your SEO, cleaning up authority signals, or improving conversions from AI traffic, my 90-Minute Refresh or Refresh Day are designed for exactly that. Check the show notes to see which option fits your next step.Get the full shownotes here!---------------------------------------how to optimize for ai search, ai optimization, seo optimization, blogging, Google Business Profile, how to show up on ChatGPT, book more patients, grow your private practice---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea
[Episode 257] If your SEO foundations are set but your website still feels cluttered or confusing, this episode is for you. Today we’re talking about how website structure, navigation, FAQs, and internal links all work together to help both AI tools and real humans understand your practice. Because showing up in AI search isn’t just about keywords. It’s about clarity, organization, and making it easy to skim.In this episode, you'll learn:The core website pages every practice should haveWhy heading structure and internal links matter for AIHow FAQ pages quietly boost visibility and conversionsIf your navigation feels messy, your headings are inconsistent, or your FAQs are scattered, that’s exactly what a Refresh Day is for. Check the show notes to learn more about updating your structure so your website works harder for you.Get the full shownotes here!---------------------------------------how to optimize for ai search, how to optimize content for ai, website strategy, ai optimization, seo optimization, website copywriting, website navigation, wellness website, internal linking, private practice websites, holistic health marketing---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea
[Episode 256] If you ran last week’s AI prompts and didn’t love what you saw, this episode explains why. AI isn’t replacing SEO—it’s built on it. And if your website messaging is vague, AI (and potential clients) won’t understand who you help, what you do, or when to recommend you. In this episode, I walk through the foundational SEO elements that help both search engines and AI tools categorize and recommend your practice.In this episode, you'll learn:Why vague messaging hurts both SEO and AI visibilityHow to structure your homepage for clarity and specificityFour SEO foundations to check on your website todayIf you want help tightening your messaging and making sure your SEO foundations are solid, my 90-Minute Refresh is designed for exactly this. Check the show notes to request a free website review and see what needs updating.Get the full shownotes here!---------------------------------------ai website optimization, website messaging, website seo, homepage seo tips, private practice marketing, holistic health marketing, how to optimize for ai search, how to show up on chatgpt, ai optimization---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea
[Episode 255] AI search is changing how people find health practitioners—but that doesn’t mean you need to start over. In this episode, I walk you through three simple prompts you can run in ChatGPT or Claude to see if your practice is showing up, what information AI is pulling, and where you may need to tighten your SEO and messaging.In this episode, you'll learn:Why SEO is still the foundation of AI visibilityThree prompts to test how AI sees your businessWhat it means if you don’t show up (and how to fix it)If you run these prompts and realize your visibility or messaging needs work, my 90-Minute Refresh is designed exactly for this. Check the show notes to request a free website review and see what your next best step is.Get the full shownotes here!---------------------------------------ai search optimization, chatgpt visibility, website seo, chiropractor website, naturopath website, local business marketing, aeo strategy, private practice growth, holistic health marketing, how to optimize for ai search---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea
[Episode 254] After talking about website designer red flags, the next question is usually: what should I be looking for instead? In this episode, I explain why Squarespace is the platform I recommend most often for holistic health practitioners and local service-based businesses—and when it’s not the right fit.In this episode, you'll learnPWhy ownership and control matter more than platform hypeHow Squarespace supports SEO, accessibility, and mobile designWhat makes a website platform easy to grow with your practiceIf you’re not sure whether your current website platform is helping or holding you back, check the show notes to request a free website review and get clarity on your next step.Get the full shownotes here!---------------------------------------squarespace for wellness, squarespace website design, holistic health websites, therapist website platform, chiropractor website design, naturopath website design, healthcare website platforms, seo friendly platforms, accessible website design, mobile friendly websites, service based websites, website platform choice---------------------------------------Connect with SamanthaInstagram • TikTok • LinkedInFree Website & SEO Resources🌿 Free Website Video Review🔍 Website Copy Check✍️ Homepage WriterWork With Me🍋 Custom Website Design Week💻 Refresh VIP Day⚡ Website Co-Working DayTools I Recommend📷 Styled Stock Society📈 Ubersuggest📚 Holistic Marketing Hub(Some links are affiliate links. I only recommend tools I use and genuinely trust.)Elevate Your Practice is hosted by Samantha Mabe of Lemon and the Sea
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