All Things MSP

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony tackle one of the most debated topics in the IT channel: Specialization. While many MSPs fear that narrowing their focus means "saying no" to money, Justin and Eric argue the exact opposite. By leveraging specific industry verticals, MSPs can streamline their internal processes, become true experts in their clients' software stacks, and ultimately charge a premium for their specialized knowledge.The conversation explores the practicalities of choosing a vertical, the marketing advantages of being a "big fish in a small pond," and how to transition away from the "all-comers" model without losing your shirt. Whether you are curious about the medical field, construction, or legal services, this episode provides a roadmap for leveraging specialization to increase revenue and operational efficiency.Connect with our Hosts:Justin Esgar (CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder of All Things MSP): https://www.linkedin.com/in/esanthony/Join the Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPA Massive Thank You to Our Sponsors:Sync365: https://atmsp.link/sync365Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebot

In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into a topic every MSP hopes to avoid but must be prepared for: the client crisis. Whether it's a security breach, a major server failure, or a complete network outage, how you respond in the "Right-of-Boom" moments defines your professional reputation and the future of your client relationships.The duo explores the psychological side of crisis management, emphasizing the importance of staying calm when everyone else is panicking. They break down the "Right-of-Boom" mindset—a focus on what happens after a disaster strikes—and why clear, honest communication is more valuable than immediate technical fixes. You'll learn why you should never hide bad news, how to set realistic expectations during recovery, and why a pre-planned communication strategy is the most important tool in your stack.We also touch on the new All Things MSP website and our beta pricing calculator designed to help you get your margins right.Special thanks to our premier sponsors for making this show possible:• Gozynta: https://atmsp.link/gozynta• EasyDMARC: https://atmsp.link/easydmarc• Compliance Scorecard: https://atmsp.link/compliancescorecard• Movebot: https://atmsp.link/movebotConnect with your hosts:• Justin Esgar: https://www.linkedin.com/in/justinesgar/• Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:• Official Website: https://allthingsmsp.com• Facebook Group: https://www.facebook.com/groups/allthingsmsp• LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/• YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode, Justin Esgar and Eric Anthony tackle one of the most common questions from Managed Service Providers: how do you make more money without the constant grind of finding new customers? While many MSPs focus heavily on lead generation, there is often a 20% to 40% upsell opportunity sitting right within their current client base. The guys break down the necessity of annual price increases—noting that if you aren't raising rates by at least 4-5% to keep up with the cost of living, you are effectively losing money every year. The conversation shifts to high-value, "sticky" services that require minimal labor but provide massive risk mitigation for clients. From managed Microsoft 365 licenses and DNS monitoring to the burgeoning world of "Compliance as a Service" and AI policy management, Justin and Eric list dozens of ways to add value. They also dive into the importance of cyber insurance readiness, explaining why MSPs should be the ones ensuring their clients' policies actually pay out by maintaining strict security standards. Whether you are looking for "low-hanging fruit" like domain management or complex compliance offerings, this episode provides a roadmap to significantly increasing your top-line revenue and profitability. SponsorsWe are grateful to our premier sponsors for supporting the MSP community:Gozynta: https://atmsp.link/gozynta EasyDMARC: https://atmsp.link/easydmarc Compliance Scorecard: https://atmsp.link/compliancescorecard Movebot: https://atmsp.link/movebot Host ProfilesJustin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Connect with All Things MSPFacebook Group: https://www.facebook.com/groups/allthingsmsp LinkedIn: https://www.linkedin.com/company/allthingsmsp/ YouTube: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into the often-misunderstood world of profit margins. While many MSP owners focus heavily on top-line revenue, the guys explain why that number can be a "vanity metric" if your margins aren't healthy.They break down the fundamental math of profitability: Revenue minus Expenses equals Profit. However, the conversation goes much deeper than basic arithmetic. Justin and Eric discuss the industry standard margins—typically sitting between 10% and 15%—and challenge listeners to aim significantly higher. You’ll hear why a 30% or even 40% margin isn't just a dream, but a necessary cushion for when things go "bump in the night."The episode covers the difference between gross margin and net profit, the psychological relief of having a profitable business, and why you should stop comparing your "raw" revenue to others. Whether you are just starting out or looking to optimize a mature MSP, this episode provides a reality check on what it actually takes to build a business that supports your life and your team.Try out our new pricing calculator: https://allthingsmsp.com/calculatorThank you to our premier sponsors:Sync365: https://atmsp.link/sync365Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcCompliance Scorecard: https://atmsp.link/compliancescorecardConnect with the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things/MSP Podcast, hosts Justin Esgar and Eric Anthony dive into the latest buzzword taking the tech world by storm: Vibe Coding. While traditional software development requires deep knowledge of syntax and logic, Vibe Coding allows creators to describe what they want to achieve and let AI handle the heavy lifting. But is this just a passing trend, or is it a fundamental shift in how MSPs will build internal tools and automate workflows?Justin and Eric break down the practical implications of AI-assisted development, discussing whether "vibing" your way through a project is enough to create secure, scalable solutions. They also touch on the changing landscape of technical skills—is the ability to articulate a vision becoming more valuable than the ability to write a clean line of Python? Whether you're a seasoned developer or an MSP owner looking for a competitive edge, this conversation explores how to navigate this new frontier without getting lost in the hype.We want to give a massive thank you to our sponsors who make this show possible. Please check them out and support the companies that support the MSP community:Sync365: https://atmsp.link/sync365Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcNodeware: https://atmsp.link/nodewareHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebotConnect with the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things/MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into one of the most debated topics in the IT channel: MSP Pricing Models. Whether you are just starting out or looking to scale a mature practice, how you package and price your services dictates your profitability, your client relationships, and your sanity.The duo breaks down the pros and cons of the most popular industry standards, including per-user, per-device, and tiered pricing structures. They also discuss the "magic aura" of IT support and why the way you present your value is often more important than the specific number on the invoice. From avoiding "Excel Hell" to understanding the nuances of modern billing automation, this episode is a masterclass in ensuring your MSP stays competitive without sacrificing its margins.Special thanks to our premier sponsors for making this show possible:Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebotConnect with your hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony sit down with Ryan Renzella, Director of Business Development at Machado, to tackle one of the most challenging aspects of running a Managed Service Provider: Sales. Specifically, we dive deep into "Top of Funnel" sales motions—the crucial first step in moving from a referral-based business to a predictable, high-growth engine.For many MSP owners, sales can feel like a dirty word. We often rely heavily on word-of-mouth and referrals, which, while valuable, are impossible to scale predictably. Ryan breaks down the mechanics of building a robust sales funnel, explaining why waiting for the phone to ring is a strategy for stagnation. The conversation explores the practical differences between marketing and sales, how to identify your ideal customer profile (ICP), and the specific tactics you can use to initiate conversations with cold prospects.We also discuss the mindset shift required to embrace proactive selling. It’s not about being pushy; it’s about solving problems for businesses that don’t even know you exist yet. Whether you are a one-person shop looking to hire your first sales rep or an established MSP trying to break through a revenue plateau, this episode provides actionable insights to help you fill your pipeline and close more deals.Connect with our Hosts and Guest:Ryan Renzella: https://www.linkedin.com/in/ryan-renzella/Machado: https://gomachado.com/Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Support the All Things MSP Podcast:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPA Huge Thank You to Our Sponsors:EasyDMARC: https://atmsp.link/easydmarcMovebot: https://atmsp.link/movebotNodeware: https://atmsp.link/nodewareGozynta: https://atmsp.link/gozyntaHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecard

In this episode of the All Things MSP Podcast, hosts Justin Esgar and Eric Anthony sit down with Adam Pilton, Cybersecurity Advisor at Heimdal Security. Adam brings a unique perspective to the channel, having spent 15 years in law enforcement and serving as a Detective Sergeant leading Covert Operations and Cyber Crime teams.Adam shares his journey from investigating physical crimes to hunting digital threats and explains why the biggest gap in cybersecurity isn't technology - it's culture. He breaks down the importance of "people and process" before tools, how to use storytelling to make clients care about security, and why even the best incident response plans often fail when chaos strikes.Plus, Justin and Eric kick things off with a look at the current state of vendor billing and retention, sharing some recent personal frustrations with "renewal season."Connect with Adam Pilton:LinkedIn: https://www.linkedin.com/in/adampiltonHeimdal Security: https://heimdalsecurity.comThe Cyber Detective's Notebook: https://www.linkedin.com/newsletters/the-cyber-detective%E2%80%99s-notebook-7389285479634075648/Connect with the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Support Our Sponsors:EasyDMARC: https://atmsp.link/easydmarcMovebot: https://atmsp.link/movebotNodeware: https://atmsp.link/nodewareHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecardGozynta: https://atmsp.link/gozyntaFollow All Things MSP:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPListen on Apple Podcasts: https://atmsp.link/applepodcastsListen on Spotify: https://atmsp.link/spotify

Welcome back to the first episode of 2026! After a holiday break involving virtual doctor visits and family time, hosts Justin Esgar and Eric Anthony are back to kick off the new year. While many people focus on personal resolutions like hitting the gym, this episode dives deep into professional resolutions specifically designed for Managed Service Providers.Justin and Eric explore why the "New Year, New You" mentality often fails by mid-February and how to set actionable goals that actually stick. The conversation centers on the critical shift from working in your business to working on your business. Justin shares his personal resolution to step away from day-to-day operations and Tier 1 tickets to focus on visionary tasks, while Eric discusses the power of "interstitial journaling" to audit time value.Key topics include implementing "Profit First" to secure financial health, the importance of "eating your own dog food" regarding security scores, and the controversial metric of revenue per employee. They also discuss influential concepts from Dan Martell’s Buy Back Your Time and the 10X mindset to help MSP owners differentiate themselves in a commoditized market. Whether you are looking to improve your security posture or increase your bottom line, this episode provides the roadmap for a successful 2026.Connect with the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Connect with All Things/MSP:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPA Huge Thank You to Our Sponsors:Gozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebot

In this episode of the All Things MSP podcast, we are coming to you live from the floor of IT Nation Connect. We sit down with two industry leaders to discuss the evolving landscape of managed services, security, and automation.First, Eric Anthony speaks with Mike Estep from Blackpoint Cyber. Mike shares his perspective on why the MSP industry remains a "relationship business" despite the digital-first world we live in. They dive into the importance of face-to-face engagement at events like IT Nation and how Blackpoint Cyber continues to support partners through high-touch MDR services and community involvement.Next, Justin Esgar talks with James Allen from Pia. They explore the transformative power of AI on the help desk. James explains how Pia’s AI automation isn't about replacing technicians, but rather giving them a "mech suit" to crush repetitive tasks like password resets. This allows human talent to focus on high-value projects and complex problem-solving, leading to better job satisfaction and increased profitability for MSPs.Thank you to our amazing sponsors!Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcNodeware: https://atmsp.link/nodewareHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebotGuest Information:Mike Estep (Blackpoint Cyber): https://www.linkedin.com/in/mestep/ | https://blackpointcyber.comJames Allen (Pia): https://www.linkedin.com/in/jamesallen84/ | https://pia.aiMeet the Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP podcast, recorded live on-site at IT Nation Connect 2025, hosts Justin Esgar and Eric Anthony sit down with two pivotal figures from Pax8 to discuss the evolving landscape of the Managed Service Provider industry.First, we are joined by Urvish Badiani, VP of Sales at Pax8. Urvish dives deep into the Pax8 marketplace, explaining how the platform has evolved beyond a simple storefront into a comprehensive resource for MSPs looking to scale. We discuss the importance of data-driven growth, the new tools available to partners, and how Pax8 is helping MSPs navigate the complexities of modern cloud sales.Then, the conversation shifts to a more nostalgic and community-focused gear with the "man, the myth, the legend," Rob Rae, CVP of Community and Partner Experience at Pax8. Rob reflects on the history of IT Nation, sharing how the event has transformed from a small gathering into the massive community hub it is today. Beyond the business talk, Rob and Eric swap hilarious and relatable travel horror stories that every road warrior in the IT channel will appreciate.Thank You to Our Sponsors We could not do what we do without the support of our incredible sponsors. Please check them out:Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcNodeware: https://atmsp.link/nodewareHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebotGuest InformationUrvish Badiani (VP of Sales, Pax8): https://www.linkedin.com/in/ubadiani/Rob Rae (CVP of Community and Partner Experience, Pax8): https://www.linkedin.com/in/robtrae/Pax8 Website: https://www.pax8.comHost InformationJustin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/All Things MSP ResourcesFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

In this episode of the All Things MSP podcast, hosts Justin Esgar and Eric Anthony are live on location at IT Nation Connect 2025, bringing you conversations with the movers and shakers of the managed services world. This week features a powerhouse double-header that addresses two of the most critical pillars of a successful MSP: operational efficiency in project management and robust identity security.First up, we dive deep into the world of project delivery with Mike Psenka, CEO of Moovila. For many MSPs, project management is a chaotic juggling act of spreadsheets, manual dispatching, and missed deadlines. Mike challenges this status quo by introducing the concept of the "Perfect Project"—a state where accountability is clear, and schedules are autonomous. He explains how Moovila is leveraging AI and intelligent algorithms to remove the friction from resource allocation, ensuring that the right technician is assigned to the right task at the exact right time. We also discuss their new "Mentor Plus" platform, an in-app learning management system that acts as a virtual coach, helping technicians upskill in real-time. Plus, we get the backstory on Moovila’s fan-favorite bovine branding and how the MSP community helped shape their identity.In the second half of the show, we are joined by industry veteran Adam Slutskin, Co-founder of CyberFOX. Adam shares his perspective on the "spirit of the channel," reflecting on years of growth, acquisition, and the unique camaraderie that defines the MSP ecosystem. The conversation then shifts to the pressing reality of today’s cyber threats. Adam argues that traditional perimeter defense is no longer enough; today, identity is the new perimeter. He breaks down the critical necessity of Privileged Access Management (PAM) and Identity Access Management (IAM), explaining how CyberFOX helps MSPs secure their internal environments and their clients against identity-based attacks. It is a compelling look at why locking down privileged accounts is the next frontier in compliance and security.Whether you are looking to streamline your project backlogs or tighten your security posture, this episode offers the strategic insights you need.Connect with our Guests:Mike Psenka (Moovila)LinkedIn: https://www.linkedin.com/in/mike-psenka-208a97a/Website: https://www.moovila.comAdam Slutskin (CyberFOX)LinkedIn: https://www.linkedin.com/in/adamslutskin/Website: https://www.cyberfox.comConnect with the Hosts:Justin EsgarLinkedIn: https://www.linkedin.com/in/justinesgar/Eric AnthonyLinkedIn: https://www.linkedin.com/in/esanthony/Connect with All Things MSP:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPA Huge Thank You to Our Sponsors:Gozynta: https://atmsp.link/gozyntaEasyDMARC: https://atmsp.link/easydmarcNodeware: https://atmsp.link/nodewareHelpt: https://atmsp.link/helptCompliance Scorecard: https://atmsp.link/compliancescorecardMovebot: https://atmsp.link/movebot

In this special double-feature episode recorded live at IT Nation Connect in Orlando, we dive into two critical strategies for modern MSPs: rethinking how you sell cybersecurity and redefining how you use AI.First, host Justin Esgar sits down with Adam Anderson, CEO of Threat Captain. Adam challenges the traditional "bottom-up" sales approach where MSPs try to convince technical points of contact to buy security. Instead, he advocates for a "top-down" strategy, using financial impact data to build trust with business owners and C-suite leadership. Adam explains how shifting the conversation from "endpoints" to "risk tolerance" can get you a seat at the table and overcome budget objections before they even happen.Next, producer Eric Anthony interviews Mark Ralls, President of Auvik. Mark shares his unique philosophy on Artificial Intelligence, viewing AI not as a replacement for technicians, but as "abundant interns"—capable of infinite work but requiring verification. They discuss Auvik’s new SaaS management capabilities, the challenge of "Shadow GenAI," and how smart alert suppression is reducing noise by up to 75% for partners.Show LinksThreat Captain: https://threatcaptain.com/Adam Anderson on LinkedIn: https://www.linkedin.com/in/adamandersonceo/Auvik: https://www.auvik.com/Mark Ralls on LinkedIn: https://www.linkedin.com/in/rallsmark/Justin Esgar on LinkedIn: https://www.linkedin.com/in/justinesgar/Eric Anthony on LinkedIn: https://www.linkedin.com/in/esanthony/Connect with All Things MSPFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Company Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPThank you to our SponsorGozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebot

Welcome to a very special, slightly hungry, and arguably chaotic episode of the All Things MSP podcast! This week, Justin Esgar and Eric Anthony go solo to bring you a crossover event nobody asked for but everyone needs: Off Menu: MSP Edition.Inspired by the hit podcast with Ed Gamble and James Acaster, your hosts enter the dream restaurant to select their perfect "MSP Meal." But instead of starters and desserts, we are talking about the perfect tech stack and the tools that would make up their fantasy Managed Service Provider.From the "water for the table" (the essential tools you can't live without) to the "main course" (the core service offering), Justin and Eric debate, argue, and laugh their way through building a business from a menu of infinite possibilities. Will they choose a legacy RMM or a cloud-native starter? Is the "dessert" a massive exit or a perfect work-life balance?Grab a snack, pull up a chair at the Dream Restaurant, and join us for this special game show episode.A massive thank you to our premier sponsors who keep this show on the menu:Gozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebotConnect with your Hosts:Justin Esgar: LinkedIn | Virtua ComputersEric Anthony: LinkedInJoin the Community:Facebook Group: facebook.com/groups/allthingsmspLinkedIn: linkedin.com/company/allthingsmsp/YouTube: youtube.com/@AllThingsMSP

Welcome to a special episode of the All Things MSP podcast! This is a live recording of host Justin Esgar's presentation, "Scared? Do it Anyway! Growth Lessons from the Edge of your Comfort Zone," delivered at IT Nation Connect Global.Justin challenges the conventional wisdom of waiting until you’re "ready," arguing that your comfort zone is likely the single biggest threat to your future success. Through personal anecdotes—including losing $20,000 on a hotel block for his first conference and selling only one copy of an app he spent $80,000 developing —Justin drives home the point that action builds clarity, and confidence comes from doing, not waiting.He introduces the practical Three Stage Stretch Model for intentionally pushing past fear without being reckless:1 - Spot the Stretch: Identify opportunities that excite you but also make you sweat.2 - Reframe the Fear: Ask, "Will this help me grow?" instead of "Am I ready?".3 - Say Yes Strategically: Use micro action plans to test the waters and build momentum.Whether you’re an MSP, a vendor, or a leader, this episode will help you see fear not as a red flag, but as a highlighter pointing to a potential breakthrough. Justin encourages you to commit to your next stretch move, emphasizing that fear does not equal failure. He also offers an anecdote about a consultant who was afraid to raise rates, but retained 99.98% of clients and got compliments on the new pricing!Find Justin Esgar online:Justin Esgar (Host/CEO, Virtua Computers): https://www.linkedin.com/in/justinesgar/Connect with the All Things MSP Community:Facebook Group (6,000+ members): https://www.facebook.com/groups/allthingsmsp LinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPListen to the full podcast here:Apple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleWatch on YouTube: https://atmsp.link/YTpodcast

This week on the All Things MSP podcast, hosts Justin Esgar and Eric Anthony dive deep into the essential, yet often uncomfortable, topic of getting yourself out there to grow your Managed Service Provider business. Following their time at IT Nation, Justin shares the tactics he uses to secure speaking engagements, panel spots, and private meetings with high-level industry people.For MSP owners, especially those who identify as introverts, the episode provides actionable steps on how to move from hiding behind a keyboard to making crucial, in-person connections. Justin emphasizes that landing these opportunities—whether it’s a speaking gig or a private meeting at a conference like Unify—isn’t about luck, but about being direct and specific in your asks. Learn why asking for a concise 15 minutes of someone's time is much more effective than a vague request.Eric and Justin also discuss the critical role of understanding your "why" and your potential customer’s "why". They stress the importance of meeting customers where they are—whether that’s via email, phone, or even text—and the non-replicable energy of face-to-face meetings in a post-pandemic world for closing deals and building rapport. The hosts encourage listeners to start with small, uncomfortable steps—like cold calls or even a five-second cold shower challenge—to build up the resilience needed for bigger challenges like public speaking. They stress that the worst outcome of putting yourself out there is far from catastrophic, and preparation is key to overcoming fear. Ultimately, growth happens when you stretch yourself and do things you haven't done before.Connect with the Hosts:Justin Esgar (Host of the All Things/MSP podcast, Owner/CEO of Virtua Computers):LinkedIn: https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder and Producer of the All Things/MSP podcast):LinkedIn: https://www.linkedin.com/in/esanthony/Listen to the All Things MSP Podcast:Apple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleYouTube: https://atmsp.link/YTpodcastJoin the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPA Big Thank You to Our Premier Sponsors:Gozynta (atmsp.link/gozynta): Making operating an MSP suck less.EasyDMARC (atmsp.link/easydmarc): Level up your email domain security and turn DMARC into a revenue stream.Nodeware (atmsp.link/nodeware)Helpt (atmsp.link/helpt)Compliance Scorecard (atmsp.link/compliancescorecard)Movebot (atmsp.link/movebot)

In this critical episode, Hosts Justin Esgar and Eric Anthony sit down with Trevor Hardy, the "Cyber Cowboy," Founder and Head Nerd of NEXTGen Tech LLC, to dive deep into a topic often overlooked in the heat of a crisis: client communication during an IT incident.Trevor introduces his powerful concept, the "Right-of-Boom Mindset," which challenges MSPs to shift their focus from the immediate event to the recovery and resilience that follows. This episode isn't just about RTO and RPO; it's about RCE—Resilient Client Enablement. Learn why transparency and honesty are non-negotiable, and how saying "I don't know" can actually build more trust than trying to be a superhero.Discover:- Why setting communication expectations with your clients is the most important pre-incident tool you have.- The difference between a reactive (Left-of-Boom) and a resilient (Right-of-Boom) business posture.- The essential information to share—and what to absolutely withhold—when a client's business is on fire.- How to build a trusted relationship so strong that a security incident becomes a test of resilience, not a moment of potential separation.Don't let your technical prowess be overshadowed by poor communication. Tune in to master the art of talking to your clients when it matters most.Guest Links:* Trevor Hardy (NEXTGen IT): https://www.linkedin.com/in/trevor-hardy-b3b7b859/Host Links:* Justin Esgar (Host): https://www.linkedin.com/in/justinesgar/* Eric Anthony (Producer/Founder): https://www.linkedin.com/in/esanthony/Thank you to our Premier Sponsors! Your support makes the All Things/MSP Podcast possible. Please check them out:* Gozynta: atmsp.link/gozynta* EasyDMARC: atmsp.link/easydmarc* Nodeware: atmsp.link/nodeware* Helpt: atmsp.link/helpt* Compliance Scorecard: atmsp.link/compliancescorecard* Movebot: atmsp.link/movebotConnect with the All Things/MSP Community:* Facebook Group: https://www.facebook.com/groups/allthingsmsp* LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/* YouTube Channel: https://www.youtube.com/@AllThingsMSPListen to the Podcast on Your Favorite Platform:* Apple Podcasts: https://atmsp.link/applepodcasts* Spotify: https://atmsp.link/spotify* Audible: https://atmsp.link/audible* YouTube: https://atmsp.link/YTpodcast

Welcome to the All Things MSP Podcast, Episode 136!In this episode, Justin Esgar (Owner/CEO of Virtua Computers) and producer Eric Anthony dissect a major event that shook the tech world this past week: the massive Amazon AWS/DNS failure. The hosts analyze the outage, discussing the resulting memes (like the viral Ryan Gosling smoking on a bench) and the lingering problems that stretched for days. The core discussion is not about the technical breakdown, but the MSP’s crucial role as the trusted IT advisor during a crisis.Key takeaways for MSP owners include:Communication is Key: Why it's the MSP's responsibility to proactively inform customers about vendor-side outages, even if the MSP has no control over the service.The Contract Clause: An essential reminder to review clauses in your service agreement regarding vendor downtime and communication protocols.The "No Finger Pointing" Rule: The importance of maintaining a positive outlook and not blaming the vendor (even AWS itself). This approach helps position the MSP as the solution and the steady hand, monitoring the situation and reporting updates.This is a must-listen for any MSP looking to sharpen their crisis communication plan and strengthen client trust.Join the Conversation & CommunityThe All Things MSP Podcast started as a vibrant Facebook Group and now supports over 6,000 members! We encourage you to join the community for continuous learning, networking, and support:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPYour Hosts:Justin Esgar (Host, Owner/CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder and Producer): https://www.linkedin.com/in/esanthony/Thank You to Our Premier SponsorsThis episode is made possible by our fantastic sponsors. Please check them out and support the companies that support the MSP community!Gozynta: atmsp.link/gozyntaEasyDMARC: atmsp.link/easydmarcNodeware: atmsp.link/nodewareHelpt: atmsp.link/helptCompliance Scorecard: atmsp.link/compliancescorecardMovebot: atmsp.link/movebot

This week, hosts Justin Esgar and Eric Anthony pull back the curtain on a recent crisis within Justin's company that highlights a universal MSP challenge: the dangerous intersection of trust, poor documentation, and automated billing.Justin shares a raw, real-time story about discovering that custom API calls, built by a former programmer to connect HaloPSA with third-party resellers, had failed to update for months. This led to the company being shorted $60–$70 per month on a single customer — a problem likely compounding across multiple clients.The hosts dive deep into the operational fallout: spending three hours trying to locate undocumented API keys and wrestling with missing configuration data. The discussion naturally evolves into the broader need for MSPs to implement a "trust but verify" culture. They stress that relying on a single employee’s assurance without operational or financial controls is a fatal flaw.You'll also hear another cautionary tale: how a computer recycled four years ago suddenly reappeared and re-enrolled in their systems from China, exposing a critical gap in their hardware off-boarding process. This is a must-listen for any MSP owner, manager, or technician who wants to learn how to:Mitigate risk when relying on proprietary API integrations. - Establish controls to monitor for automation or vendor breakages. - Implement documentation SOPs (Standard Operating Procedures) to capture critical business logic, even for internal projects. - Watch the full episode on YouTube here: https://atmsp.link/YTpodcast Listen on your favorite platform: - Apple Podcasts: https://atmsp.link/applepodcasts - Spotify: https://atmsp.link/spotify - Audible: https://atmsp.link/audibleConnect with the Hosts:Justin Esgar (Host, Owner/CEO of Virtua Computers): https://www.linkedin.com/in/justinesgar/Eric Anthony (Founder and Producer): https://www.linkedin.com/in/esanthony/Join the All Things MSP Community: - Facebook Group: https://www.facebook.com/groups/allthingsmsp - LinkedIn Page: https://www.linkedin.com/company/allthingsmsp/ - YouTube Channel: https://www.youtube.com/@AllThingsMSPA huge thank you to our Premier Sponsors: - Gozynta: atmsp.link/gozynta - EasyDMARC: atmsp.link/easydmarc - Nodeware: atmsp.link/nodeware - Helpt: atmsp.link/helpt - Compliance Scorecard: atmsp.link/compliancescorecard - Movebot: atmsp.link/movebotThe All Things MSP podcast is a Biz POW LLC production.

Welcome to Episode 134 of the All Things MSP Podcast with hosts Justin Esgar and Eric Anthony!This week, Justin and Eric dive straight into the rapidly evolving world of AI video generation, specifically the viral new tool, Sora. They kick off the episode by sharing their own hilarious and slightly unsettling experiences with generating AI videos of themselves—highlighting how the technology, while impressive, still has a long way to go, especially with voice and realism. Justin mentions his AI-generated doppelgänger looks "on death's door," providing a great, visual reason to check out the video version!The conversation quickly shifts to the high-level events and travel that define the MSP circuit. Justin, fresh off a trip to DataCon, shares his excitement about upcoming speaking engagements at ASMC (Automation, Security, and Management Conference) and the massive ConnectWise IT Nation event, encouraging listeners to connect with him on the road.A key focus of this episode is the value of content creation for MSPs. Justin and Eric stress the importance of consistently generating short videos, whether they're "fails" or successes, and posting them to the All Things MSP Facebook Group. This initiative isn't just for laughs; it's about building a learning environment, practicing your on-camera skills, and showcasing your personality. They emphasize that the community is a supportive, judgment-free zone where MSPs can learn from each other's attempts.Finally, Eric wraps up the episode with a call to action for the All Things MSP community, reminding listeners that the group started on Facebook and now supports over 6,000 members, with active pages on LinkedIn and YouTube.Check Out the AI Video Fails and More:Watch the full episode on YouTube: https://atmsp.link/YTpodcastConnect with the Hosts:Justin Esgar (Host): https://www.linkedin.com/in/justinesgar/Eric Anthony (Producer): https://www.linkedin.com/in/esanthony/Join the All Things MSP Community:Facebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSPListen to the Podcast:Apple Podcasts: https://atmsp.link/applepodcastsSpotify: https://atmsp.link/spotifyAudible: https://atmsp.link/audibleA Big Thank You to Our Sponsors:Gozynta (https://atmsp.link/gozynta)EasyDMARC (https://atmsp.link/easydmarc)