All Things MSP

Everyone is trying to sell AI solutions to MSPs promising faster ticket resolution and automated triage, but nobody is talking about the hidden financial trap underneath: token economics. In this episode, Eric and Justin pull back the curtain on how AI tokenization actually works, why "cheap" AI models can end up costing you significantly more, and how variable consumption costs threaten to blow up the predictable flat-rate pricing models MSPs have built their businesses on. Justin and Eric break down what a token actually represents in plain English (and why submitting your entire ticketing history for a simple printer issue is a massive waste of money). They dive into the reality of AI hallucinations—where you end up paying for the AI's mistakes, the corrections, and the final answer—and explore why local hardware solutions like Apple's M-series chips are pushing back against cloud consumption models. Whether you're trying to figure out how to manage token usage internally across your help desk or trying to prevent your clients from burning $50,000 a month asking ChatGPT for its "vibe score," this conversation offers an honest, operator-focused look at navigating the AI bubble without watching your margins shrink. Sponsors:Thank you to our sponsors for supporting the show! Learn more about them at https://allthingsmsp.com/sponsorsBlumiraChoice Cyber SolutionsCompliance ScorecardEasyDMARCGozyntaMaterial SecuritySync365Hosts:Justin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/ All Things/MSP Community:Website: https://allthingsmsp.comFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Company Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP 

SaaS vendors are aggressively raising prices, cutting reseller margins, and squeezing MSP profit margins to satisfy investor expectations. Between forced AI additions, changing reseller tiers, and minimal advance notice, running a profitable MSP feels like a constant battle against your own stack. In this episode, Eric and Justin dive straight into the absurdity of current vendor behavior, exploring whether it still makes sense to front licensing costs for clients or if MSPs should push clients to pay vendors directly. They break down the real-world operational risks of handling client billing, discuss the growing temptation to vibe code lightweight SaaS replacements, and map out practical strategies for passing costs down to clients before margins disappear completely.Thank you to our premier sponsors:BlumiraChoice Cyber SolutionsCompliance ScorecardEasyDMARCGozyntaMaterial SecuritySync365Sponsor Links Here: https://allthingsmsp.com/sponsorsFind out more about our hosts and join the community:Justin Esgar LinkedIn: https://www.linkedin.com/in/justinesgar/Eric Anthony LinkedIn: https://www.linkedin.com/in/esanthony/All Things MSP Website: https://allthingsmsp.comFacebook Group: https://facebook.com/groups/allthingsmspLinkedIn Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP

Running an MSP is weird. Most business owners aren’t driving to work thinking about cybersecurity; they care about their financial bottom line. Yet, so many MSP owners default to dumping technical jargon, feature lists, and fear-mongering FUD on prospects, only to wonder why deals stall. If you want to close higher-margin security business, you have to stop pitching tech and start pitching financial consequences. In this episode recorded live at GTIA ChannelCon, Eric Anthony sits down with Brad Powell, co-founder of ThreatCaptain, to break down how MSPs can transform complex cybersecurity chatter into clear, business-level financial discussions that decision-makers actually understand. They dive into ThreatCaptain’s Gen 4 platform release, how direct integrations with CRMs like HubSpot and ConnectWise keep sales data flowing cleanly, and why listening directly to community feedback is the real secret to building tools that actually make MSPs money. Back in the studio, Justin and Eric bring their usual candid, operator-first humor to discuss why moving past traditional fear-based selling is the only way forward for modern IT providers. Special thanks to our sponsors for supporting the show:Blumira: https://blumira.comEasyDMARC: https://easydmarc.comChoice Cyber Solutions: https://allthingsmsp.com/sponsorsGozynta: https://allthingsmsp.com/sponsorsMaterial Security: https://allthingsmsp.com/sponsorsSync365: https://allthingsmsp.com/sponsors Connect with Guest Brad Powell:ThreatCaptain Website: https://threatcaptain.comEmail: [email protected] Connect with Hosts & All Things/MSP:Justin Esgar (LinkedIn): https://www.linkedin.com/in/justinesgar/Eric Anthony (LinkedIn): https://www.linkedin.com/in/esanthony/ All Things/MSP Website: https://allthingsmsp.comAll Things/MSP Facebook Group: https://www.facebook.com/groups/allthingsmspAll Things/MSP LinkedIn: https://www.linkedin.com/company/allthingsmsp/All Things/MSP YouTube: https://www.youtube.com/@AllThingsMSP 

In this episode of All Things MSP, hosts Justin Esgar and Eric Anthony dive into one of the most pressing topics facing Managed Service Providers today: AI adoption and governance. Unlike past technology waves where MSPs introduced new tools to clients, AI has caught the attention of end-users first. Clients are already experimenting with tools like ChatGPT and Claude—often uploading sensitive company data, PHI, or PII using personal accounts without IT oversight or corporate governance policies. Justin and Eric break down why MSPs must move past treating AI as just another "shiny object" and step up as trusted advisors. They discuss the critical three-stage operational framework MSPs need to establish: Discover & Document (knowing what tools staff are using), Govern & Secure (setting acceptable use policies and guardrails to prevent data leakage), and Deploy & Enable (providing secure enterprise tools and training employees). The conversation highlights why technology should come last. Success lies in prioritizing People and Process before deploying Technology. MSPs that fail to guide their clients through AI policy and risk mitigation risk losing accounts to more mature providers who do. Tune in to discover how to move your MSP from basic IT delivery to high-value advisory services in the age of AI. Connect with the HostsJustin Esgar: https://www.linkedin.com/in/justinesgar/Eric Anthony: https://www.linkedin.com/in/esanthony/Join the All Things MSP CommunityWebsite: https://allthingsmsp.comFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn: https://www.linkedin.com/company/allthingsmsp/YouTube: https://www.youtube.com/@AllThingsMSPSpecial Thanks to Our SponsorsLearn more about our premier sponsors and special partner offers at https://allthingsmsp.com/sponsorsBlumiraChoice Cyber SolutionsCompliance ScorecardEasyDMARCGozyntaMaterial SecuritySync365 License

In this episode of the All Things MSP podcast, founder and co-host Eric Anthony sits down with MJ Patent, Chief Marketing Officer at Logically—one of the nation's leading managed security service providers (MSSPs)—and a key member of CompTIA’s Data Advisory Council. Recorded live at ChannelCon in San Diego, MJ shares an insider look into how Logically approached artificial intelligence from the inside out. Rather than treating AI as a quick tool for cost-cutting or headcount reduction, Logically adopted an "AI-first" leadership mindset designed to amplify employee capabilities, elevate client value, and transform business operations. MJ breaks down the vital groundwork required before deploying AI tools like Microsoft Copilot or custom tenants like Logic AI. From conducting shadow AI assessments to establishing firm internal policies, training, and ongoing change management, she highlights why technology alone is never enough for successful adoption. Furthermore, drawing from her work on the Data Council, MJ dives deep into the non-negotiable role of clean data. She explains why AI is only as good as the underlying data, offering actionable advice on establishing a single source of truth, removing legacy rot, and configuring data sets securely. Special Thanks to Our Sponsors:Blumira: https://blumira.comChoice Cyber Solutions: https://choicecybersolutions.comCompliance Scorecard: https://compliancescorecard.comEasyDMARC: https://easydmarc.comGozynta: https://gozynta.comMaterial Security: https://material.securitySync365: https://sync365license.comLearn more about all our show sponsors: https://allthingsmsp.com/sponsorsConnect with Our Guest:MJ Patent on LinkedIn: https://www.linkedin.com/in/mjpatent/Logically Website: https://www.logically.com Connect with Hosts & All Things MSP:Justin Esgar on LinkedIn: https://www.linkedin.com/in/justinesgar/Eric Anthony on LinkedIn: https://www.linkedin.com/in/esanthony/All Things MSP Website: https://allthingsmsp.comFacebook Group: https://www.facebook.com/groups/allthingsmspLinkedIn Company Page: https://www.linkedin.com/company/allthingsmsp/YouTube Channel: https://www.youtube.com/@AllThingsMSP