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Healthcare Rap

Author: Shift Forward Health

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Healthcare Rap is the leading podcast about consumer-centered health. Hosts Jared Johnson and Zain Ismail spotlight the consumer POV in healthcare and highlight innovators bridging the gap between traditional sick care and preventive well care. It ranks in the top 5% of all podcasts globally and is one of the longest-lasting shows in the industry, hitting 500 episodes and 8 years on the air in 2026. 


Healthcare leaders learn the latest ways that healthcare is being designed, marketed, and delivered to consumers. And health consumers learn how these options work and why they might be right for them and their loved ones. 


It's more than a show; it's a mission. 


Topics for 2026: 



  • Connected fitness 

  • GLP-1's / weight loss 

  • Wearables

  • Longevity and diagnostics 

  • Food as medicine / nutrition 

  • Preventive health and wellness 

  • Digital Front Door 

  • Nontraditional care models - direct primary care, retail care, health at home, digital health, functional and integrative health 

  • Digital health and consumer brands making waves and new entrants making a splash 


Topics not covered: 



  • Clinical leadership 

  • Cybersecurity 

  • Health information management 

  • Interoperability 

  • Revenue cycle 

511 Episodes
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Live from ViVE '26, John Beadle, Managing Partner and Co-Founder of Aegis Ventures, helps Jared understand the economics of consumer-driven health. Jon discusses the shift to consumer health through the eyes of an investor, where the money’s going in 2026, and how several solutions in the Aegis portfolio are reframing what "patient-centric" really means.  USE OUR PLATFORM TO TELL YOUR STORY  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today at jared@ulteradigital.com.  (#491) See omnystudio.com/listener for privacy information.
Dr. Wendy Sue Swanson offers an inside look at her journey founding Skinmetal, why she believes that for-profit consumer product companies CAN be public health entities, and what has and hasn’t changed since her days as an early pioneer of social media in medicine.  All that, plus the Flava of the Week about the launch of Lilly Employer Connect. Is the platform a signal that the direct-to-employer space is heating up for preventive care, and will it ultimately give consumers better priced access to name-brand obesity treatments?  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#490) See omnystudio.com/listener for privacy information.
Live from ViVE '26, Jared speaks with Muse Capital Co-Founder and General Partner Rachel Springate about the economics of consumer health, how she evaluates investment opportunities, and her top advice for founders building in the space, then they celebrate how far Muse has come in 10 years by overcoming historic funding gaps for women’s health.  All that, plus our newest shout-out to venture capital firms working in consumer health.  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#489) See omnystudio.com/listener for privacy information.
Dr. Josh Umbehr, Founder of Atlas.MD, shares the financial benefits of direct primary care to both patients and providers, how Atlas’ insurance product works, and why he believes healthcare should be too inexpensive to insure in the first place.  All that, plus the Flava of the Week about Nourish offerings free lab work. What’s behind them now integrating lab work into their digital nutrition services, and is this a signal of where preventive care is headed?  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#488) See omnystudio.com/listener for privacy information.
Stephen Rouse shares the gap in the market that led him to found Savva AI, why screenings play such a large role in engagement, and what’s possible when you unleash AI on your medical records.  All that, plus the Flava of the Week about Garmin’s meal tracking feature. What can we learn from the way that meal tracking has evolved, and why is it now considered an essential feature of wellness apps?  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#487) See omnystudio.com/listener for privacy information.
Frequent contributor Paul Schrimpf returns to highlight trends he’s uncovering between workforce reconfiguration, primary care, and the "platformification" of care delivery.  Healthcare has to get better at connecting the dots.  All that, plus the Flava of the Week about Amazon One Medical’s first partnership in the at-home preventive screening space. How is their newly announced partnership with Reperio Health a signal of growth for preventive care, and what attributes of their solution can appeal to the masses?  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#486) See omnystudio.com/listener for privacy information.
Dr. Michael Botta, President and Co-founder of Sesame, shares details of their newly announced partnership to offer the Wegovy pill, their continued relationship with Costco, how their clinicians approach patients who are loading their medical records to ChatGPT, and more insights from the quickly expanding cash pay side of healthcare.  All that, plus the Flava of the Week about the health at home waiver being extended for five more years. Now that these programs have the certainty they’ve been fighting for, how can we advocate for the innovations that leaders have been asking for all along?  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#485) See omnystudio.com/listener for privacy information.
Ro Huntriss, Chief Nutrition Officer for Simple Life, shares how their AI weight loss coach complements clinical care, what they’ve learned about driving personal health behaviors, and why they continue to see success across every age group, gender, and BMI class.  All that, plus the Flava of the Week about CVS’ intention to launch a new consumer engagement app. How do they describe the platform they’re building and its benefits, and does this signal a renewed interest in consumer engagement as a top priority?  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#484) See omnystudio.com/listener for privacy information.
Dr. Momo Vuyisich, cofounder of Viome, shares how the concept of systems biology helps us understand prevention, how chronic disease and cancer start years before any symptoms emerge, and where precision health is making some pretty incredible new strides.  All that, plus the Flava of the Week about Amazon One Medical’s new Health AI agent. How does this tool stack up against ChatGPT and Claude’s latest healthcare tools, and what does it signal to us to have a third major consumer health AI announcement in the last two weeks?  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#483) See omnystudio.com/listener for privacy information.
Dr. Heidi Jannenga, co-founder and chief clinical officer at WebPT, shares lessons and trends from the forefront of outpatient rehab therapy, including the latest AI-based clinical decision support tools, successes from digitizing home exercise programs, and the shift back to clinician-centered models.  All that, plus our latest Shout Out to those working on digital front doors.  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#482) See omnystudio.com/listener for privacy information.
The founders of Forevity Health, Taylor Wright and Josh Hall, discuss their mission to make preventive health more obtainable, the evolution of health coaching and longevity, and what they’re learning about consumer health behaviors that might surprise you.  All that, plus the Flava of the Week about the launch of Claude for Healthcare. As the counterpart to ChatGPT’s announcement just days prior, how is Anthropic’s tool positioning itself to help health consumers, and what should we be paying attention to as the GenAI healthcare wars are at a fever pitch?  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#481) See omnystudio.com/listener for privacy information.
New wearables and connected personal health devices dominated the digital health hall at CES '26. Jared gives you a tour of what caught his eye, including news from Bhuvan Srinivasan, Chief Business Officer at Ultrahuman, Bruno Carriel, Head of Product Development at Withings, and Jonathon Baggia, Global Marketing Manager for Renpho.  All that, plus our Shout Out to listeners in the GLP-1 space.  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#480) See omnystudio.com/listener for privacy information.
OnMed CEO Karthik Ganesh joins Alan Washington, President and CEO of 22Beacon, and Earl Martin Phalen, Founder and CEO of Phalen Leadership Academies, for an inspiring exploration of the connection between healthcare access, academic performance, and success in life.  All that, plus the Flava of the Week about the announcement of ChatGPT Health. Why is the consumer point of view underrepresented in how the provider community is responding, and why is it important to lead with optimism as we learn how it works?  REQUEST OUR MEDIA KIT  Healthcare Rap continues to be a top platform for thought leadership on consumer-centered health, and our new partnership with Healthcare Now Radio expands our distribution further than ever. Keep us in mind as you're looking for new, creative ways to tell your story to healthcare leaders. Request our media kit today.  (#479) See omnystudio.com/listener for privacy information.
Praia Health CEO Justin Dearborn and VP of Strategy & Operations Doug Grapski discuss the greatest opportunities for health systems to lead out in orchestrating consumer experiences. Don't know what that means? Doug describes it at a 3rd-grade level.  All that, plus a rapid fire round and the first of our new Shout Out segments.  Healthcare Rap is partnering with Healthcare Now Radio to create the largest and most trusted thought leadership platform for consumer health. Contact Jared Johnson at jared@ulteradigital.com to learn how your organization can be part of it today.  (#478) See omnystudio.com/listener for privacy information.
Dr. Farzad Mostashari, Co-Founder and CEO of Aledade, shares how they prevented 267,000 hospital and ED visits in 2024, other real results for value-based care, and why blood pressure control is one of his favorite KPIs.  All that, plus the the Flava of the Week about the Rap Remix in ’26. Why does our show keep evolving, and how do we hope our new Rap intro encourages you to champion the consumer POV?  Healthcare Rap is partnering with Healthcare Now Radio to create the largest and most trusted thought leadership platform for consumer health. Contact Jared Johnson at jared@ulteradigital.com to learn how your organization can be part of it today.  (#477) See omnystudio.com/listener for privacy information.
Jared and Zain wrap up 2025 and the annual Predictions Series with O.G. guest co-host James Gardner. They keep themselves accountable to last year’s predictions and share seven new trends they're watching heading into 2026.  All that, plus the Flava of the Week about the two opposing perspectives of digital health. How did Ryan Howells recently describe the dichotomy of digital health’s current state, and how can we join the side that feels optimistic and energized by the work that’s being done?  JOIN THE COMMUNITY  This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare.  Join today: healthcarerapcommunity.com (#476)See omnystudio.com/listener for privacy information.
The annual Predictions Series continues with popular returning guests Jane Sarasohn-Kahn and Amy Heymans sharing where they see consumer health heading in the coming months and years, including some pretty big trends that may surprise you. All that, plus the Flava of the Week about CMS’ new ACCESS model. What chronic conditions is it targeting, and could this be a pivotal moment for digital health?  JOIN THE COMMUNITY  This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare.  Join today: healthcarerapcommunity.com (#475)See omnystudio.com/listener for privacy information.
Our annual Predictions Series kicks off with Ryan Howells, Principal at Leavitt Partners, and Kristen Valdes, Founder and CEO of b.well Connected Health, as they have fun and offer predictions about consumer health in 2026 and beyond. Stay tuned as they share a vision of how today’s health IT policies and investments can make tomorrow’s consumer-centered ecosystem a reality. Spoiler alert: it’s about implementing open standards.  All that, plus the Flava of the Week about CMS’ health tech ecosystem. What progress did their latest health tech event represent, and how important is the vision of interoperability that they’re creating?  JOIN THE COMMUNITY  This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare.  Join today: healthcarerapcommunity.com (#474)See omnystudio.com/listener for privacy information.
Scott Schuster and Therese Lockemy join Jared for his latest candid conversation about careers and leadership at the intersection of healthcare, marketing, and technology. Even in one of the industry’s most challenging times, they find encouragement and acknowledgement while getting very real about how to navigate unexpected twists and turns.  All that, plus the Flava of the Week about GoodRx disrupting the GLP-1 marketplace. What could be the ripple effects of their new low-price offerings on consumer health behaviors, and where else might GoodRx take their formula of telehealth and discount prescriptions?  JOIN THE COMMUNITY  This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!  Join today: healthcarerapcommunity.com (#473)See omnystudio.com/listener for privacy information.
Jim Murray, Managing Director of the BDO Center for Healthcare Excellence and Innovation, shares how leaders can balance the excitement of AI innovation with the discipline of proper planning, how he helps organizations decide where to invest first, and why adoption might be the only metric that really matters.  All that, plus the Flava of the Week about the Pharma Direct-To-Patient (DTP) trend. Where are Pharma giants placing their bets, and how aggressively are they pushing to own more of the consumer relationship?  JOIN THE COMMUNITY  This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!  Join today: healthcarerapcommunity.com (#472)See omnystudio.com/listener for privacy information.
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