FUTURESTRATEGIES - Sustainability in Marketing 🌍

Viktoriia Siedova is the Co-founder of The Good Plastic Company, manufacturer of Polygood® - a 100% recycled surface material used by global brands including Nike, Lush, and McDonald's. She leads global sales and marketing. For over 7 years she's been building the company from startup to an international player recognized by the A&D industry. She started at PwC's international consulting practice working with major production holdings in Oil & Gas and metals, which shaped her pivot to sustainability and entrepreneurship. Now she is building one of the rare sustainability-driven material businesses that is truly scalable. In her free time she is a creator, fashion influencer, connector. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Verena Kitowski is Marketing Team Manager at Fairphone, a Dutch company leading sustainable and ethical electronics. She leads a full-stack marketing team to accelerate acquisition and retention across Europe and the US. Verena is responsible for customer journey strategies that empower users to keep their products longer. With expertise in MarTech, customer experience and purpose-led marketing, she is dedicated to building a sustainable, innovation-led future through business as a force for good. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Philippe Schuler is a consultant, photographer, and author with the purpose of reconnecting us with nature. Through Quest, he advises organisations on their positive impact on nature. He captures landscapes and wildlife that remind us of its beauty, and in his book, The Wise Man & The Story of Plenty [https://www.amazon.de/Wise-Man-Story-Plenty-Planetary/dp/1636986730], he invites the world to see through his eyes and never look at the planet the same way again. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Sven Pöllauer is a seasoned PR, Marketing, and Public Affairs professional with 20+ years of experience. His expertise spans internal and external communications, marketing, governmental affairs, and EU as well as international relations. In 2018 he joined Austrian Federal Railways ÖBB and is currently Head of PR, Marketing & Public Affairs at the ÖBB passenger branch. Before joining the mobility sector he served as Advisor and Spokesperson to several members of the Austrian government from 2007 to 2017 and later worked as Senior Strategic Advisor for a PR & Marketing agency, advising clients from various sectors. He holds a Master of Arts in International Relations and completed an MBA in Aviation Management at Emirates University in Dubai in February 2026. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.

Laura is a French Global Marketing Leader at Henkel, with 15 years of experience across industrial, tech, and automotive markets. She leads global go-to-market strategies across five regions and more than 30 countries, translating complex B2B technologies into clear customer value. At Henkel, She helped build initiatives like Social Selling (800+ sales people trained), the LOCTITE XPLORE eLearning, used by 40,000+ external professionals worldwide, and led LOCTITE Pulse Global Marketing – the multi-awarded B2B Industrial IoT solution. Based in Bordeaux and a mum of two, Laura enjoys building things from scratch and connecting strategy, storytelling, and growth. Outside work, you'll often find her trail running, climbing, or exploring topics around mindset, mindfulness, and gong sound healing. About the FutureStrategies podcast and your host: I'm Florian Schleicher [https://www.linkedin.com/in/florianschleicher/], a marketing strategist. I help brands gain clarity, spark momentum, and turn strategy into something that actually moves people. In 2022, I started my marketing studio FUTURESTRATEGIES [https://www.future-strategies.com/]. to do exactly that. I currently work with corporate clients from 11 countries. If you want more, check out my FutureStrategies newsletter [https://newsletter.ftrs-studio.com/] – monthly inspiration on marketing, strategy and sustainability. And if something's blocking your brand from doing its best work, let's talk.