The Typecast: Grow Your Art Business

In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. They reflect on the importance of prioritization and navigating overthinking, as well as the concept of delivering memorable experiences and building relationships with customers and clients. Throughout the conversation, they offer insights into project evaluation, the balance between enjoyment and value, and challenges associated with underpaid clients. They also touch on the significance of consistent messaging, personal narratives, and how you can contribute to your community. The conversation concluded with reflections on finding one's niche and fostering a sense of recognition within communities. All that and more when you listen to this episode:• What lessons can be learned from challenging and rewarding collaboration experiences• Why you need to understand the value of your skills and expertise• How storytelling serves as a potent tool for art and design• How production skills and a discerning taste enhance artistry• Tools for productivity and task management• Tips for creating memorable experiences for customers that will enhance your brand value• Strategies for building strong customer relationships and warm and supportive communities• Three pivotal questions to consider as you start a new project• How to cultivate a strong personal brandConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Instagram: @stopthestarvingartistWebsite: Stop The Starving ArtistSoundBetter: Lennon BoneLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!Leave us a review on Apple Podcasts Subscribe to the showTag us on Instagram @GoodtypeFollow us on Tiktok @lovegoodtypeKeep the conversation going on SlackLearn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy. The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur. All that and more when you listen to this episode:• Art licensing is not a get-rich-quick scheme and requires patience and persistence• Balancing multiple income streams can be challenging and requires focus and prioritization• Developing a consistent style and voice in your work helps clients and agents understand what to expect from you• Imposter syndrome is common, but it's important to recognize your skills and experience• The importance of knowing your definition of success and creating a work-life balance that aligns with your goals• Being your own best boss means setting boundaries, prioritizing self-care, and finding joy in your work• Teaching and sharing your expertise is a valuable way to connect with others and contribute to the creative community• Having confidence in your art and understanding the needs of art buyers can help you succeed in the industryConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: Elizabeth SilverInstagram: @esilverdesignYoutube: Elizabeth SilverMentioned in this episode: Learn about Start Your Surface Pattern BusinessResources for Surface DesignersBatter Fingers BakerySpoonflowerPaper RavenLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity and the challenges of structuring and restructuring a book. This conversation highlights the importance of curiosity and the willingness to try new things in the creative process. All that and more when you listen to this episode:• The impact of taking calculated risks in the creative journey• Recognizing the value of side projects and creative outlets as they contribute to personal and professional growth• Passion plays a crucial role in fueling creative endeavors and sustaining motivation• Writing a book on creative identity involves challenges in structuring and restructuring content• How to maintain a hobby while freelancing and how they benefit each other• The interplay between curiosity, risk-taking, and passion and how it relates to a vibrant and fulfilling creative journeyConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: Elliot Jay StocksInstagram: @elliotjaystocksMentioned in this episode: Purchase Elliots new book, Universal Principles of TypographyAdobe Fonts8facesTypekitBrooklyn BetaThe Crossroads of Should and Must: Find and Follow Your Passion by Elle LunaLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he infuses his personal style into his full-time job by incorporating intangible elements like voice and storytelling. All that and more when you listen to this episode:• Balancing personal vision and client work in finding fulfillment in your design career• Showcasing a mix of personal and client work on your portfolio can attract clients who appreciate your unique style• Why you should incorporate elements of your personal style• Maintaining work-life balance to prevent burnout• The importance of finding joy in non-design-related hobbies and interests• Finding inspiration to bring out your creativityConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: gianwong.comInstagram: @giancarlowongMentioned in this episode: GIRHayMoMaLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and celebrating accomplishments—highlighting the pivotal role of social media has played in his career development.This conversation touches on the importance of exploring different hobbies and finding joy in creative pursuits. They also touch on the value of personal branding and how it can lead to unexpected opportunities.All that and more when you listen to this episode:• Why networking and connections are crucial in the design industry• Recognizing and celebrating accomplishments for personal growth• The importance of time management and prioritization when managing multiple projects• How social media can play a significant role in the career development of designers• Tips for putting your work out there and making connections • Tyler’s experience of being approached by a huge brand for a dream job• Why embracing the creative process and learning from failures is essential for growth and successConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: tylerpatedesignco.comInstagram: @thecreativepainTiktok: @thecreativepainMentioned in this episode: NickelodeonAdobe IllustratorLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be. As the conversation unfolds, Katie and Ilana address the intricacies of navigating the balance between skill-building and personal taste. They emphasize the significance of acknowledging one’s unique perspective and creative choices, highlighting the value of fostering an individualized and authentic artistic journey.All that and more when you listen to this episode:• How your personal style reflects your creative identity• The influence of various experiences on your creative identity• Authenticity is key in conveying one’s true self through art• Understanding the elements that make up your artistic journey• The importance of breaking free from conventional molds• The journey of finding your style through balanced skill-building and personal taste• Recognizing that good taste is a valuable asset in the creative processConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Mentioned in this episode: RiversideLetterwestAstropadLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera.This conversation touches on Dawn’s journey with self-publishing, emphasizing the significance of catering to the diverse needs of her audience. She navigates the challenges of marketing her products while avoiding constant camera exposure, showcasing her innovative and adaptable approach.All that and more when you listen to this episode:• The collaboration process of working with designers and publishers• The pros and cons of traditional publishing and self-publishing in the world of book creation• Innovative strategies for individuals uncomfortable with being on camera• The importance of catering to the diverse needs of the audience• Exploring the various income streams in business• The unique intersection and dynamic relationship between hand modeling and the art of lettering• The crucial role of growing an email list for a direct and reliable connection with the audience• The stability and flexibility brought by diversifying income streams in a business• The importance of acknowledging your personal preferenceConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Dawn’s New Book: The Art of Playful LetteringWebsite: Dawn NicoleInstagram: @bydawnnicoleFacebook: Dawn Nicole - Lettering ArtistMentioned in this episode: Elizabeth Grey - Nails & LetteringColor Street Nail StripsNail Concealer from London TownBrit & CoFlodesk email marketingLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of design and shares her experience as a first-timer in hiring a team for her business. Kristy gives tips and strategies on how to get clients through TikTok and how she makes her content.All that and more when you listen to this episode:• Pink Pony Creative started from a 100-day design challenge on Instagram• Kristy discovered her business dream in childhood• Celebrating success vs. moving on to the next goal• Why designers should educate clients on the value of design• The impact of validation on motivation• Experiencing growing pains when hiring a team for the first time• Creativity can be picked up from different perspectives.• Tips to get clients on TikTok: reposting, sharing the process, and being authentic• Managing TikTok vs. Instagram content for both personal and agency accountsConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: Pink Pony CreativeInstagram: @kristy.thepinkpony, @pinkponycreativeTikTok: Pink Pony CreativeMentioned in this episode: Adobe MAXKenzi | Brand + Web DesignerLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!Erin shares how she transitioned from aspiring to be in musical theater to discovering her true passion in art and pursuing a surface design major. She also touches on the pivotal role of licensing in her income strategy, the significance of realistic business boundaries and the art of infusing uniqueness into creations for client attraction. Erin has written two books “Art Starts with a Line" and "Art Starts in the Heart" and her story offers impactful lessons for creative entrepreneurs.All that and more when you listen to this episode:• How Erin discovers her passion for art from a musical major background• The benefits of obtaining a graduate degree for career and skill-building• Challenges in transitioning to the best-fitting career path• Experiencing the other side of business to realize and learn what doesn't work• Balancing logistics, scaling, and streamlining in a creative business to avoid burnout• Creating realistic boundaries for business owners• Allowing oneself to fail, try, and learn• Writing "Art Starts with a Line" and "Art Starts in the Heart• Pros and cons of artist representation• Tips for making your artwork stand out • The importance of building relationships in business• Balancing priorities between creative pursuits and teachingConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Online shop: Brand Story – Paper Raven Co.Instagram: Erin at Paper Raven Co.Mentioned in this episode: Katie Hunt -  Podcast for Product-Based Creative EntrepreneursArt Starts with a LineArt Starts in the HeartGreenvelopeLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry.In this episode, Phoebe shares her insights on setting prices for murals, navigating the complexities of managing money, and understanding the importance of insurance for artists. The conversation also explores achieving balance between ambition and avoiding burnout, celebrating accomplishments, and the value of financial planning for artists. Phoebe's positive energy and healthy headspace are a real breath of fresh air!Here's what you’ll find in this episode:• How Phoebe priced her artwork in early years and advice for newcomers  — starting small without underpricing• Influential factors for mural pricing such as wall texture, client, and complexity• The importance of insurance and liabilities for muralists• Balancing ambition and burnout• Celebrating wins while reaching for more• Dealing with imposter syndrome and self-doubt• The role of strategic financial planning in achieving business successConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Instagram: Phoebe (Cornog) NelsonTikTok: Phoebe (Cornog) Nelson Pandr Design Co.Instagram: Graphic Design & MuralsMentioned in this episode: Adobe MAXLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships.Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on curating artists, nurturing relationships, and the importance of having a unique point of view in the creative industry. She also emphasizes the value of collaboration in fostering successful partnerships between artists and agents.If you’ve been thinking of working with an art agent, Kat’s answering your questions in this episode. All that and more when you listen to this episode:• Kat’s love for connecting people led to her career as an art agent• How artistic backgrounds can be a huge benefit to art agents• The value of collaboration, trust, and mutual respect in the artist-agent relationship — why there should be ‘no hierarchy’• How curating artists for representation involves achieving a balance between young talents and established artists• The importance of understanding your point of view in the highly competitive field of art and commissions• Why some artists might not be a good fit for working with an agent and how mindset, attitude, and trust matter• The nature of creative briefs and how they can vary widely• The significance of playing the long game in building relationships and leaving a positive impression – planting seeds• An art agent's role in advocating for and supporting artists• Why strengthening your online presence and maintaining your portfolio benefits artists• Balancing artistic context and visual impact in portfolios• Kat’s advice on following your passion and embracing authenticity to attract the right audienceConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Instagram: Kat IrannejadLinkedIn: Kat IrannejadEmail: kat@totallyreps.com Totally Reps: Totally RepsInstagram: TOTALLY REPSLinkedin: TOTALLY REPSMentioned in this episode: Kelli AndersonAlice NeelBarry BlittRobert GrossmanVictor JuhaszDrew FriedmanDebut ArtJon BurgermanAurélia DurandAdobe MAXDavid Owens - Contract Illustrator and Art DirectorLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation.Lucy emphasizes the importance of segmenting content pillars and ensuring their sustainability over time. She also provides valuable tips for aspiring social media content creators, underlining the significance of authenticity and human connection.Work smarter, not harder. Instantly upload your Creative portfolio to WNW to unlock freelance and full-time opportunities from some of the most innovative companies in the world. https://workingnotworking.com/creative/registrations/newHere to hire? Discover, interview, and hire directly from our unparalleled Creative Community with one of our flexible (and budget-friendly) subscription plans and no commissions. https://workingnotworking.com/hirer/registrations/newTune in to this episode for more insightful discussion covering:• Content Creation on TikTok and Instagram• Degree vs. experience — the best route depends on what works for you• How to manage creative ideas to keep them going• The importance of knowing your content pillars and how to use them in your business• How and why to diversify your content strategy to generate client leads and connection• Client work, brand deals, and creative ventures• Expanding into educational courses and other income streams• How to educate clients on the power of design• The value of passion projects, and how to make time for them• Tips for beginner creators, and ensuring longevity of your content.Connect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Lucy Eden: Lucy Eden DesignInstagram: Lucy Eden | Brand DesignerTikTok: Lucy Eden (@lucyedendesign) | TikTokYoutube: Lucy Eden Design - YouTubeMentioned in this episode: Skillshare: Get one month free hereDomestikaForgetting Sarah Marshall (2008) - IMDbMontserrat - Google FontsArboria | Adobe FontsAbi ConnickJames BernardBose Quiet Comfort Stanley TumblerHydroFlask BottlesLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity. Jess shares her creative journey, offering valuable insights on staying inspired, delegating effectively, and the power of building a supportive creative community, all while discussing her passion-driven project, "Women of Type."Here's what awaits you in this episode:• How Jess stays inspired and carves out new creative paths• The value of delegating responsibilities• How self-help and business books provide guidance• Maximizing social content impact with reposting strategies• Finding balance between personal and professional life• Addressing imposter syndrome in the world of social media• How to grow an online community• Challenges in the world of self-publishing books• Creating the 'Women of Type' book out of passionConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: Jess GoldsmithWebsite: Women of TypeInstagram: @jimbobernausInstagram: @womenoftypeMentioned in this episode: TrelloNotionThe Slight Edge: Turning Simple Disciplines into Massive Success and HappinessLaterAmazon.com: Print On DemandNatasha DresslerWomen of TypeFilson | Adobe FontsEric CarleKristen Liu-WongrubyandtucciLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer.Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his passion for teaching and knowledge-sharing. He emphasizes the importance of transparency in art and draws from diverse sources of inspiration that fuel his creativity. Jimbo’s energy is contagious, this conversation is full of so much joy! Here's what awaits you in this episode:• Education vs experience in creative professions• Balancing artistic exploration and business growth• Teaching through experimentation, the power of sharing and why there are “no secrets”• Finding your artistic style through practice & experimentation• Procreate products, Photoshop and Digital Courses at ShoutBAM• How his personal brand impacted ShoutBAM• Sources of Inspiration and Learning for CreativityConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: ShoutBAM!Instagram: @jimbobernausMentioned in this episode: DomestikaDesign CutsKelli AndersonEdinburgh Festival FringeShoutbam | Creating lettering and illustration tutorials for Procreate | PatreonLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana talk to poet and artist, Amber Vittoria. Amber shares how she’s able to naturally intertwine the kinds of art she does—poetry, visual and digital arts—and how it’s okay as people and as artists to pursue your interests that may or may not overlap with your career. Take it from Amber; anyone can be a poet, a graphic designer, a painter all at the same time! She also shares some insights about how she manages her different income streams, how she handles her print shop through online platforms, and of course, her thoughts on AI and why it’s never going to replace artists.All that and more when you listen to this episode:• How seeking freedom allows Kelli to create her art• Revealing something from nothing: How there’s an artistic possibility hiding in plain sight• Finding the perfect match for your art—the right time, the right moment, the right people will seek your art• Why passion projects are so important• How social media becomes the third party between you and your art• Creating projects that break boundaries• Creating connection to people through art (even during a pandemic)• Why working with small businesses can be a good thing for a designerConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: Amber VittoriaInstagram: @amber_vittoriaMentioned in this episode: Astropad Darkboard Sara Baumann ArtPrint ShopThese Are My Big Girl Pants: Poetry and Paintings on Womanhood by Amber VittoriaShop Original PaintingsOlivia Herrick Adobe Generative RecolorLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art.Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop up books, This Book is a Camera & This Book Is a Planetarium, how she’s guided by seeking freedom in her art process, and how she craves to build connection through her art.Here's what you'll discover in this episode:• How seeking freedom allows Kelli to create her art• Revealing something from nothing: How there’s an artistic possibility hiding in plain sight• Finding the perfect match for your art—the right time, the right moment, the right people will seek your art• Why passion projects are so important• How social media becomes the third party between you and your art• Creating projects that break boundaries• Creating connection to people through art (even during a pandemic)• Why working with small businesses can be a good thing for a designerConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Website: Kelli AndersonInstagram: @kelliandersonMentioned in this episode: Keetra Dean DixonKelli Anderson PatreonThis Book is a Camera: A Pop-up CameraThis Book Is a Planetarium: And Other Extraordinary Pop-Up ContraptionsKelli Anderson’s TED talkThe Monster ProjectCreative WorksMatt WilleyLouise SandhausLotta NieminenLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana interview James Edmondson, Founder of OH no Type Co. which specializes in creating custom and retail typefaces. James shares how he got into lettering as a teenager to build his self-esteem and how he now runs his own type foundry. He also shares the importance of execution versus names and ideas, and how marketing authentically on Instagram through his own personality has helped build his community.Listen to this episode as we chat about various topics including marketing, branding, collaboration, and passion projects.Here's what you'll discover in this episode:• How brand names don't really matter and any name can work as long as the product or service is good — ideas don't matter as much as execution. • A good way to add value to customers using marketing tactics like pop-up forms to capture email addresses• The importance of being a genuine community member and building trust through authenticity rather than being "sleazy"• What success looks like for James and the value of a flexible schedule and reliable income• How marketing on Instagram in an authentic way will help in building community and trust• The importance of finding the overlap between your passions and interests to spark new creative project• How building relationships and sharing your passions can lead to opportunitiesConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Instagram (Personal): @jamestedmondsonInstagram: @ohnotypecoMentioned in this episode: OH no Type CO.Spaghett & Meatballs Greeting CardsRob StensonVulfpeckLove The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana discuss art licensing and how artists can license their work for products like greeting cards, apparel, and home goods. They talk about how licensing differs from freelancing, how royalties work, tips for building a licensing portfolio, and the pros and cons of working with an art licensing agent. While licensing can be a lucrative income stream, it requires patience and persistence as the process from creating artwork to seeing it on products takes a long time. They demystify the licensing industry and help more artists tap into this powerful (and potentially passive) income stream.Here's what you'll discover in this episode:• What licensing means, and how you can get paid to rent or sell a license to your work• What it means to be paid in royalties, and how to weigh the risk and reward.• How having an art licensing agent can help manage contracts and outreach — helping artists land or manage their opportunities• Thinking about the context and products where the artwork could fit well, like greeting cards, fabrics, home goods, etc. — considering scale, colors, and themes• How trend shopping and looking at what's already selling can help in identifying themes and prompts to create new artwork for licensing (and putting your own spin on them!)• The importance of contracts and licensing terms to understand the scope of how clients can use the artwork• Why licensing requires a ton of patience (it’s a slow game!) and why it’s worth it for artistsMentioned in the episode: AstropadFree Training: Three steps to turn your art into Passive Income with Art LicensingConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana interview Nicki Traikos, Founder and Creative Director of Life I Design. Nicki talks about the process of bringing her dream of writing a book into reality, from finding the right publisher to marketing strategies and illustrating her own cover. She also shares why it’s important to embrace your worth both as an artist and as a budding author, and cherishing the joys of both the business and creative side of launching a book. They also chat about why engagement is more important than audience size when it comes to social media.Here's what you'll discover in this episode:• Why being an artist isn’t just about being a master at your craft • How all three women face impostor syndrome• How teaching online opened doors and contributed to Nicki’s creative journey• How Goodtype’s online summit Artist to Author sparked Nicki’s book writing journey.• Why being marketable as an author is important (every book is a business plan!)•  The role that social media plays in marketing a book, and how engagement is far more important than the size of your audience• The three routes of publishing a book: working with a literary agent, working directly with a publisher, or self-publishing• Why sharing your process can inspire people, even if you’re already an expert at your craft• How consulting with a publishing expert, agent, or anyone with publishing experience will help to bring your book to life• What would a successful book launch looks like• Ways to negotiate and get more from your book advanceNicki found us through one of our online events, click here to join us for the next one! Connect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Connect with our guest: Instagram: @lifeidesignPinterest: @nickitraikosYouTube: @lifeidesignMentioned in this episode: Pre-order Nicki’s book, Watercolor Made SimpleQuarto Publishing: https://www.quartoknows.com/Quarto-PublishingIlana’s book: Mind Your BusinessThe Kernference by Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!

In this episode, Katie and Ilana talk about the hacks that they use as graphic designers and artists to help them work smarter and save time. These simple tools and mindset shifts allow their businesses to function smoothly and help them be more productive as entrepreneurs, all while maintaining work-life balance and avoiding burnout. So to all letterers, type lovers and art enthusiasts - get ready to dive into the wonderful world of repurposing art and content. Listen to this episode as we spill the beans on how you can save time without compromising your unique creative process.Here's what you'll discover in this episode:• Hack #1 - Double dipping: Repurposing work for multiple income streams  • Hack #2 - Optimizing your workflow: Mastering key commands and shortcuts for Adobe Photoshop, Illustrator, and InDesign• Hack #3 - Boosting efficiency: Creating actions and batch processing in Photoshop• Hack #4 - Leveraging mockups: showcasing creative projects in multiple ways• Hack #5 - Pinning your images: utilizing Pinterest and SEO to boost visibility and attract clients• Hack #6 - Avoid starting from scratch: Delegating and utilizing templates from resources like Creative Market• Hack #7 - Time Management: Pomodoro technique, habit stacking, A, B, C list system, the 12 Week Year - use the hack that works best for youWe’re hosting a free training with Creative Market on August 9th to showcase 5 lean design hacks to accelerate your workflow.Sign up here: https://goodtype.us/leandesignhacksMentioned in the episode: Creative Market Become a Creative Market member to get up to 20% off the entire catalog and free asset Drops worth up to $1k. Plans start at $19.95/mo.Sign up here: https://creativemarket.com/membership?utm_medium=creator&utm_source=goodtypeFree Assets of the Week from Creative Market hereNolan PelletierAtomic Habits The 12 Week YearLogo Package Extension for Illustrator use code “goodtype20” for $20 offConnect with Katie & Ilana from Goodtype • Goodtype Website • Goodtype on Instagram • Goodtype on Youtube • Join the Good Guild Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!• Leave us a review on Apple Podcasts • Subscribe to the show• Tag us on Instagram @Goodtype• Follow us on Tiktok @lovegoodtype• Keep the conversation going on Slack• Learn from Katie and IlanaGrab your tea, coffee, or drink of choice, kick back, and let's get down to business!