Dental Practice Launch Podcast

In this episode, Shane discusses how AI is changing the way patients find dental practices online and why simply ranking at the top of Google is no longer enough. He explains how dental practices can use omnipresence marketing to become known in their communities, build trust before patients are ready to book, and ultimately get more people searching for their practice by name.   SUBSCRIBE to The Dental Practice Launch Podcast!   Learn more about Crimson Media Dental Marketing and how we help dental practices grow through proven relationship-based marketing strategies.   Takeaways: AI Overviews are changing how patients interact with Google search results. Ranking number one for generic searches is no longer enough to guarantee website traffic. Brand-name searches are becoming increasingly valuable as search behavior changes. Omnipresence marketing helps patients become familiar with your practice before they need a dentist. Social media allows practices to build trust and visibility throughout their community. Multiple relationship-focused touchpoints can be more effective long term than relying on aggressive offers. Becoming known in your community gives patients a reason to search specifically for your practice.

In this episode, Shane Simmons discusses the recent changes in Google's search and map listings, how they impact dental practices' patient calls, and the importance of adopting an omnipresence marketing strategy to stay competitive.   SUBSCRIBE to The Dental Practice Launch Podcast!   Learn more about Crimson Media Dental Marketing and how we help dental practices grow through proven marketing strategies.   Takeaways: Google is making it harder for practices to get calls from organic listings by adding call buttons to sponsored ads only. The number of local pack ads showing up in search results has increased significantly, now up to 22% in some cases. Practices that invest in paid advertising are seeing a lower cost per patient acquisition and better results. An omnipresence strategy that includes organic, paid, social, and community presence is essential for future success. Google's updates are designed to push practices to pay for ads, making paid strategies more critical than ever.

In this episode, Shane draws parallels between the World Cup and building a thriving dental practice, highlighting five key lessons from obsessed fans and team strategies that can be applied to dentistry.   SUBSCRIBE to The Dental Practice Launch Podcast!   Learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies. Takeaways: Fans show up all season long, not just on game day, and so should your practice engagement. Patients follow the team, not just the logo—share your story to build loyalty. The group stage teaches us that consistency over time is more important than a single win. Home field advantage in dentistry is earned through reviews and community presence. Data-driven decisions are crucial—know your costs, patient lifetime value, and practice metrics.

Shane Simmons, of Crimson Media Dental Marketing, discusses the misconceptions about dental marketing, emphasizing the importance of omnipresence strategies and long-term relationship building to attract and retain patients.   SUBSCRIBE to The Dental Practice Launch Podcast!   Learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies.   Resources: Study on Marketing Touch Points

In this episode of The Dental Practice Launch Podcast, host Shane Simmons, Founder and CEO of Crimson Media Dental Marketing, sits down with Dr. Ryan Driesse, owner of Mountain City Dentistry. Dr. Driesse shares the full behind-the-scenes story of launching a startup dental practice from scratch in Jasper, Georgia, and scaling it to nearly $2 million in production in just over a year. From construction delays and last-minute staffing challenges to explosive patient demand and rapid team growth, Ryan breaks down what it really takes to succeed as a first-time practice owner. This conversation goes far beyond numbers. Ryan opens up about building trust in a new community, creating a culture-first team, and the life-changing personal wins that came from practice ownership, including paying off student loans, transforming his father’s smile, and creating unforgettable experiences for his family. If you’re an associate dentist thinking about ownership, or a new owner in the early stages of your journey, this episode is a masterclass in mindset, leadership, and what’s possible when preparation meets execution. ‍ SUBSCRIBE to The Dental Practice Launch Podcast! ‍ Learn more about Crimson Media Dental Marketing and how we help dental startups grow through proven marketing strategies. Takeaways: ‍Startup ownership can scale fast when done intentionally – Ryan built demand before opening through ground marketing, community involvement, and a VIP list that generated nearly 300 interested patients pre-launch. ‍Community connection beats clinical credentials – Trust, authenticity, and human connection were the real drivers of early growth, not just technology or advanced procedures. ‍Delays and setbacks are part of the deal – From an 8-month construction delay to losing a key team member 10 days before opening, Ryan shows how planning for worst-case scenarios creates resilience. ‍Culture-first hiring is a growth accelerator – Ryan hires almost exclusively through referrals and prioritizes attitude, sacrifice, and culture fit over résumés. ‍Reputation matters more than revenue,especially early – His first goal wasn’t collections; it was building a reputation with patients, staff, and the community that would compound over time. ‍Ownership unlocks life-changing personal impact – Practice ownership allowed Ryan to pay off massive student loans, provide exceptional benefits to his team, restore his father’s smile, and fulfill lifelong dreams for his family. ‍The mental load is real, but worth it – Ryan candidly discusses decision fatigue, stress, and the transition from associate to CEO, and why the fulfillment outweighs the pressure.