iGaming Daily

The gambling industry in Australia is about to change forever.In this episode of iGaming Daily, we break down the government’s major crackdown on gambling advertising including strict caps, live sports blackouts, and the removal of sponsorships.After years of political pressure, the Labour government has finally acted… but not everyone is happy.We explore:The new gambling ad restrictions coming in 2027Why Australia is targeting advertising firstThe real reason gambling ads are under fireHow this could reshape marketing and sponsorshipsWhat it means for operators competing in a mature marketWhether this opens the door to black market growthThis isn’t just regulation it’s a complete reset of how gambling brands operate and grow.Host: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeEditor: Anaya McDoanldProducer: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing iGaming:https://optimove.comFor more iGaming news and analysis:https://sbcnews.co.uk

Gambling sponsorship in football is changing… and the impact could be huge.In Part 2 of our deep dive, we explore what happens next as the Premier League moves away from front-of-shirt gambling sponsors and what it means for clubs, fans, and the wider industry. 👉 Who loses the most money 👉 Why some clubs could struggle to replace sponsors 👉 The rise of crypto, forex, and “alternative” partners 👉 And whether football is just swapping one problem for another🎧 In this episode: Which Premier League clubs are most exposed to sponsorship losses  Why gambling brands dominated football sponsorship for years  What replaces gambling sponsors (crypto, trading, finance?)  The risk of unregulated brands taking over  How sponsorship is shifting from shirts to smarter activations  Why marketing strategy in football is entering a new era 💡 Key takeaway: This isn’t just about banning gambling sponsors… it’s about who fills the gap next — and whether that’s actually better.🎙️ Host: Charlie Horner 🎙️ Guests: Martyn Elliott & Ted Menmuir 🎬 Producer: Luke Miles💡 Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate: https://hubs.la/Q02gLC5L0#iGaming #Football #PremierLeague #Gambling #SportsBetting #Sponsorship #FootballBusiness #BettingIndustry #Crypto #Podcast

Illegal gambling is growing fast… and it’s happening right in front of us.In this episode of iGaming Daily, we take a deep dive into the black market and how it’s targeting young audiences through social media, influencers, and the so-called “manosphere.” 👉 From fake casinos with zero protections👉 To influencers openly promoting illegal betting platforms👉 To a complete lack of enforcement against bad actorsThis isn’t just a regulation issue, it’s a systemic problem.🎧 In this episode: How influencers are driving traffic to black market operators  Why illegal gambling platforms are so easy to access  The shocking lack of KYC and player protection  How social media platforms are enabling the problem  Why regulators are struggling to keep up  Whether regulated markets are already losing the battle 💡 One of the biggest takeaways? This isn’t new it’s been happening for years… and nothing has stopped it.🎙️ Host: Charlie Horner 🎙️ Guests: Martyn Elliott & Ted Menmuir 🎬 Producer: Luke Miles💡 Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate: https://hubs.la/Q02gLC5L0#iGaming #Gambling #IllegalGambling #BlackMarket #BettingIndustry #GamblingNews #Influencers #SportsBetting #Podcast #iGamingDaily

The US gambling market is being reshaped in real time and the rules are changing faster than ever.In today’s episode of iGaming Daily, we break down two major developments that could redefine the future of the industry:👉 The legal showdown between DraftKings and the NCAA and what it means for marketing, trademarks, and the relationship between sports and betting 👉 New York’s aggressive regulatory push, including potential bans on AI-driven promotions and the introduction of biometric ID verificationTogether, these stories highlight a growing tension: how far regulators are willing to go to control an industry evolving faster than ever before.🎧 Tune in as we explore: Why the NCAA is taking action against DraftKings  Whether this lawsuit signals a wider shift in sports betting regulation  The real impact of banning AI-driven targeting for operators  What biometric ID could mean for users and privacy  How the US market could look completely different by 2027 This isn’t just another regulatory update it’s a glimpse into the future of gambling in the US.Host: Fernando Noodt Guests: Tom Nightingale & Justin Byers Producer: Luke MilesLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #SportsBetting #DraftKings #GamblingNews #USGambling #BettingIndustry #AIRegulation #SportsBusiness #GamblingRegulation #Podcast

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Jamie Nettleton, partner at Addisons Lawyers and IMGL member, and Ted Orme-Claye, Editor at SBC News, as the trio discuss the evolving regulatory landscape in Australia, unpacking key reform debates, enforcement pressures, and what the future could hold for one of the world’s most lucrative gambling markets.Tune in to today’s episode to find out: The biggest regulatory pressure points facing the Australian market right now  How political and public sentiment is shaping reform discussions  What stricter AML and consumer protection measures could mean for operators  Whether a national regulator is becoming inevitable  Why Australia continues to attract strong M&A interest despite uncertaintyHost: Charlie HornerGuests: Ted Orme-Claye & Jamie NettletonProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Ted Menmuir and Ted Orme-Claye to discuss Paddy Power’s confirmed marketing redundancies and what they signal for the wider UK gambling industry.Following confirmation from Flutter Entertainment that restructuring is underway at Paddy Power, the team breaks down why marketing has become an early casualty, how exposed Flutter is to the incoming 40% remote gaming duty, and what this means for the future of major UK gambling brands. The discussion also explores whether these cost-cutting measures are just the beginning, how the UK market could be reshaped in 2026 and beyond, and why leadership across the major PLCs is now under more pressure than ever to prove ROI, protect margins and fight for market share. Tune in to hear: Why Paddy Power has started cutting roles in marketing  Why marketing is often the first area hit during restructures  How exposed Flutter is to the new 40% RGD era  What this means for Sky Bet, Betfair, Tombola and the wider UK portfolio  Why 2026 could completely reset staffing, sponsorship and media buying strategies in UK gambling  How the battle for market share may reshape the industry in 2027 and beyond Host: Fernando Noodt Guests: Ted Menmuir & Ted Orme-Claye Producer: Luke MilesSubscribe for more daily insight into the global betting and gaming industry.Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #PaddyPower #FlutterEntertainment #GamblingIndustry

In today’s episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Editor Lucia Gando as the trio discuss Codere’s surprise move to explore a €2bn sale, breaking down the rationale, risks and realism behind taking a struggling Spanish gambling giant to market in a turbulent financial climate.Tune in to today’s episode to find out: Why Codere has launched a sale process despite recent financial instability  Whether a €2bn valuation is realistic or overly ambitious  What assets and growth drivers make Codere attractive to buyers  Which companies or investors could realistically bid for the group  The potential impact of a sale on Spain and Latin America’s gambling marketsHost: Fernando NoodtGuests: Ted Menmuir & Lucia GandoProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, iGaming Expert Editor Joe Streeter is joined by Optimove's VP of Product Shai Frank as the duo discuss how AI and Positionless Marketing are transforming player engagement, the challenges marketers face in adapting to rapid technological change, and what the future holds for CRM and personalisation in iGaming.Tune in to today's episode to find out:How Optimove’s Positionless Marketing is reshaping iGaming campaigns and operations.The opportunities and pitfalls of generative AI in content creation.Why marketers must become “managers of agents” to stay ahead.Where AI is driving the most disruption across CRM, personalisation, and gamification.Predictions for marketing innovation in 2026 and 2027.Host: Joe StreeterGuest: Shai FrankProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Media Director Martyn Elliott and iGaming Expert Editor Joe Streeter as the trio discuss whether current regulation, taxation and industry practices are unintentionally fuelling the growth of the gambling black market, and what needs to change to stop it.Tune in to today’s episode to find out:The key takeaways from the DealMeOut Black Market Prevention Summit 2026How serious the black market threat in the UK has become in recent yearsWhether policymakers are underestimating the scale of the issueThe impact of taxation, affordability checks and regulation on player migrationHost: Fernando NoodtGuests: Martyn Elliott & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. resourcesDeal Me Out Black Market Prevention Summit 2026 - https://example.com/deal-me-out-2026UKGC (UK Gambling Commission) - https://www.gamblingcommission.gov.ukGamStop Self-Exclusion Program - https://www.gamstop.co.uk

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by Neal Menashe, CEO of Super Group, as the duo discuss the company’s Africa-first growth strategy, the dominance of casino revenues, and how Super Group is repositioning its global footprint through innovation, market exits and major sponsorship deals.Tune in to today's episode to find out:Why Africa has become the core growth engine for Super Group and how markets like South Africa and Nigeria fit into its strategyHow brands like Betway and Spin use sports betting as a gateway to drive higher-margin casino engagementThe reasoning behind exiting the United States market and shifting focus to more profitable global regionsHow the launch of the Zar Supercoin in partnership with Luno is transforming payments and improving marginsThe company’s evolving marketing strategy, including its landmark partnership with Formula 1 and plans around the 2026 FIFA World CupHost: Charlie HornerGuest: Neal MenasheProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Prediction markets are no longer a niche experiment — they are rapidly becoming one of the most debated topics across iGaming, finance and global regulation. In this episode of iGaming Daily, Fernando Noodt is joined by Ted Orme-Claye and Martyn Elliott to break down the rise of prediction markets and what they mean for the future of betting.With platforms like Polymarket and Kalshi expanding globally, governments are taking very different approaches: Argentina has moved to block platforms outright  The US is treating them as financial derivatives  Brazil is emerging as a new, unregulated frontier The big question is:👉 Are prediction markets a new vertical — or a direct competitor to traditional sports betting?🔎 Topics covered: What prediction markets actually are and how they work  Why they are gaining global attention  Argentina’s ban and Brazil’s regulatory grey area  The US approach and CFTC oversightAre prediction markets competing with sportsbooks?  The role of operators like FanDuel and DraftKings  Will regulation fragment the global market?  Could prediction markets become mainstream? As billions of dollars begin flowing through these platforms, regulators, operators and investors are all watching closely.Is this the next evolution of betting — or a short-term disruption?Host: Fernando Noodt Guests: Ted Orme-Claye & Martyn Elliott Producer / Editor: Luke MilesSubscribe for daily analysis and insights from across the global betting and gaming industry.Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #PredictionMarkets #SportsBetting #GamblingIndustry #Betting

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss the latest developments in Tipico’s European Court of Justice case and what a potentially landmark ruling could mean for historical player claims, regulatory frameworks and the wider iGaming industry.Tune in to today’s episode to find out:Why Tipico is facing legal challenges over bets placed between 2013 and 2020What the Advocate General’s opinion says and why it could trigger player refund claimsWhether this opinion is legally binding and what happens next in the ECJ processHow Tipico has responded and where Malta’s Bill 55 fits into the wider debateWhat the potential consequences could be for operators that previously worked in grey marketsHost: Charlie HornerGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC Editor-at Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Gibraltar’s imminent approval of its Gambling Bill 2025 and what it means for the territory’s regulatory future, economic stability and relationship with the UK.Tune in to today’s episode to find out:Why the Gambling Bill 2025 represents a turning point for Gibraltar’s entire regulatory frameworkWhat key changes are being introduced to licensing, oversight and market structureHow vital the gambling sector is to Gibraltar’s economy and workforceWhat government officials, including Trade Minister Nigel Feetham, have said about the BillHow the reforms could reshape Gibraltar’s position in the global gambling landscape and its long-term ties with the UKHost: Fernando NoodtGuests: Ted Menmuir & Ted Orme-ClayeProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the collapse of Virginia’s online casino hopes, delays in Massachusetts, and the latest movement across key US gambling markets.Tune in to today’s episode to find out:Why Virginia’s iGaming bill failed despite support from both the House and SenateThe key disagreements and stakeholders that ultimately derailed the legislationWhat gambling laws did pass in Virginia including updates on DFS and land based casinosWhy Massachusetts has delayed online casino plans until 2027 and what the ongoing study involvesThe latest developments in Kentucky and Wyoming as momentum builds around new gambling billsHost: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media, Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and SBC Noticias Editor Lucia Gando as the trio discuss the latest developments in gambling taxation, including the proposed EU levy and Colombia's new player deposit tax, and what these changes could mean for operators and regulated markets worldwide.Tune in to today's episode to find out:What the proposed EU gambling levy is trying to achieve and how significant a 1 percent levy could be for operators when combined with national taxesHow seriously executives should take the European Commission’s feasibility assessment at this stageWhether the EU could expand its involvement in gambling policy beyond taxationHow Colombia’s new deposit tax might affect player behaviour and operational requirements for operatorsWhether increased taxation in both regions risks harming regulated markets rather than supporting themHost: Fernando NoodtGuests: Lucia Gando & Ted MenmuirProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today’s episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Editor-at-Large Ted Menmuir and SBC News Editor Ted Orme-Claye as the trio discuss Flutter Entertainment’s dramatic share price decline, the reshaping of its investor base, and whether shifting market sentiment could signal a deeper strategic turning point for the global gambling giant.Tune in to today’s episode to find out:What recent changes in Flutter’s investor portfolio reveal following its 2025 resultsThe key factors behind Flutter’s 50% share price drop over the past 12 monthsHow market sentiment is shaping short term and long term expectations for the companyWhether new investors are seizing a discounted opportunity or anticipating bigger changes aheadIf activist involvement and leadership pressure could influence Flutter’s future directionHost: Charlie HornerGuests: Ted Orme-Claye & Ted MenmuirProducer: Luke MilesEditor: Luke MilesLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss the Dutch regulator’s record fine against Novatech, the growing crackdown on offshore operators and influencers, and what the KSA’s tougher enforcement agenda could mean for the future of the regulated market.Tune in to today's episode to find out:Why the Dutch regulator issued a record fine to Novatech and what the case tells us about offshore enforcementWhether regulators can realistically collect penalties from operators based outside their jurisdictionWhy influencers promoting illegal operators are increasingly becoming a regulatory targetHow stricter compliance and enforcement could affect affiliates, marketing partners and licensed operatorsWhy black market enforcement is becoming a top priority ahead of the 2026 World CupHost: Fernando NoodtGuests: Ted Orme-Claye & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Editor Joe Streeter as the trio discuss why major operators are still making bold acquisitions despite global economic uncertainty, the growing role of AI in sportsbook trading ahead of the World Cup, and what Betsson’s latest move in Canada signals for the future of the North American market.Tune in to today’s episode to find out:Why Kaizen Gaming has acquired AI trading modelling firm GameplAI and what it means for sportsbook operations.How operators are preparing their trading models and platforms ahead of the 2026 World Cup.Whether the increasing use of AI in trading could impact pricing and value for players.The key insights from SBC’s recent World Cup Digital Day sessions.Why Betsson has acquired Rhino Entertainment’s Canadian B2C operations and what it means for the expanding Canadian market. Host: Charlie Horner Guests: Joe Streeter & Ted Orme-Claye Producer: Anaya McDonald Editor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily SBC Media Manager Charlie Horner is joined by SBC Americas Senior Journalist Tom Nightingale as the duo discuss the latest US gambling legislation, an MLS betting scandal that has seen two players banned for life, the latest developments in prediction markets, and Kalshi’s ambitions to expand globally despite ongoing regulatory battles.Tune in to today's episode to find out:Why two MLS players have reportedly been handed lifetime bans for gambling violations and what it means for sports integrity in the USHow another attempt to legalise sports betting in Georgia collapsed during the 2026 legislative sessionWhy Massachusetts lawmakers are proposing an even tougher tax regime for sports betting operatorsWhat Kalshi’s expansion into Brazil signals for the future of prediction markets globallyWhat recent court rulings in Ohio and Michigan mean for Kalshi and Polymarket’s sports-related ambitions in the USHost: Charlie HornerGuest: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

In today's episode of iGaming Daily, SEO Expert Ivana Flynn is joined by Conrad Bugeja, Marketing Director specialising in SEO, ASO strategy and broader marketing for LiveScore.com, VirginBet.com and LiveScoreBet.com, as the duo explore how AI-powered search tools and overviews are transforming the SEO landscape and what brands must do to remain visible as user behaviour shifts away from traditional search clicks.Tune in to today’s episode to find out:How AI overviews and tools like ChatGPT are changing the way users interact with search resultsWhat “positionless marketing” means and why traditional ranking metrics are becoming less relevantWhy zero-click searches are increasing and what that means for organic trafficHow brands can stay visible by focusing on authority, citations and brand mentions across the webPractical tips for optimising content and websites so they can be discovered and cited by AI modelsHost: Ivana FlynnGuests: Conrad BugejaProducer: Anaya McDonaldEditor: Anaya McDonaldLearn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.