Niche Marketing Podcast

What does it take for a wedding content creator to go from zero to over 50,000 loyal followers—and rack up half a million views on a TikTok video about bridal shower dresses? In this lively, unscripted episode, Adriana Brauckmann, founder of The Pre-Nup podcast and a seasoned wedding industry insider, dishes on her unfiltered journey from filming solo tips on her iPhone to joining forces with major players like Love Stories TV and David's Bridal. Expect surprising confessions about what really works on TikTok, why the best-performing videos sometimes have zero talking, and how authenticity, consistency, and a touch of chaos fuel her content success. You'll also hear insider details on how Love Stories TV became the biggest wedding video platform—and why David's Bridal is betting big by acquiring media brands to build a community, not just sell dresses. If you want practical tips, honest stories, and a behind-the-scenes look at the evolving world of wedding content, this is your episode.   📝 Key Topics Covered 📝  00:00 How "The Pre-Nup" started: wedding industry roots, podcast launch 05:09 Building a platform: TikTok beginnings, Instagram hesitations 07:25 Viral breakthrough: 500,000+ views for a dress montage 10:16 Growing a following: Reaching 10K fans, then 50K+ 11:06 Production value: Why the shift to pro studio skyrocketed results 12:24 Short vs. long form: Why short clips feed podcast growth 15:33 Hooks, tactics, and audience-first strategy 24:20 David's Bridal acquisition: Building community & launching Pearl 27:49 Content as CRM: Moving audiences through the wedding journey 31:32 SEO for creators: Challenges & tips for wedding industry brands 35:09 Behind the scenes: Planning, prepping, and the value of guests 44:12 Authentic camera setups & DIY production hacks 50:24 CapCut, editing, and learning the tools vs. hiring out 56:05 Big-picture goals: Building "the go-to" wedding podcast 58:32 Fun afterparty: favorite honeymoon spots, cocktails, and hot dog debates   Ready to be inspired, entertained, and pick up tactical tips? Jump in—this episode is for wedding industry creatives, marketers, and anyone who loves a smart business (and content!) comeback story.   🚨 WANT MORE? 🚨 • Going Viral on TikTok and YouTube with Adriana Brauckmann

TikTok Shop success is about more than just trending audio or lucky virality — it's about authentic storytelling combined with smart strategy across content, community, and commerce. Whether you're a small business owner, an aspiring content creator, or a brand exploring social commerce, the secret to winning on TikTok lies in understanding how the TikTok algorithm, TikTok Seller Center, and creator partnerships all work together — powered by emotionally engaging content. Let's break down how AJ Rantz (a true social media and TikTok Shop success story), the founder of Cocktail Cards, used storytelling to go viral, grow revenue, and scale a brand using TikTok Shop, YouTube, and beyond. For content creators, we'll look at extra strategies you can use today to build your own TikTok Shop success. ✨ Ready to Launch or Scale on Tik Tok Shop? Here's what you can do today: 🎥 Post your origin story as your pinned video 🔗 Apply to Tik Tok Shop and upload your first product 🤝 Partner with 2–3 micro-influencers this week 📊 Explore your TikTok Seller Center for insights 🧠 Think like a storyteller — not just a seller In This Episode: 00:00 From Bartender to Entrepreneur: The COVID Catalyst for Business Growth 02:22 Inventing Cocktail Cards: Developing a Unique Product Idea 05:25 Product Launch Challenges: Navigating Startup Hurdles & Pitfalls 08:23 Authentic Storytelling in Marketing: Social Media & Branding Secrets 11:26 Building a Strong Brand: Importance of Design & Customer Feedback 14:15 Crowdfunding Success: Mastering Kickstarter and Indiegogo Campaigns 17:26 Going Viral on Social Media: Leveraging Platforms for Sales Growth 20:30 Scaling Your Business: Manufacturing and Inventory Management Tips 23:33 Email Marketing Strategy: Boosting Customer Engagement & Loyalty 26:29 Expanding Your Content Strategy: Diversifying Platforms for Reach 29:32 TikTok Shop Explained: Unlocking a New E-commerce Revenue Stream 32:31 The Future of Your Brand: Personal Branding & Product Expansion 33:00 TikTok Viral Success: How One Video Generated $22K in Sales Instantly 34:19 Leveraging TikTok Bio Link: Turning Viral Views into Crowdfunding Sales 52:37 Ultra Viral TikTok Moment: 5 Million Views & $57K in Sales Overnight 55:55 Mainstream Media Exposure: Access Hollywood Interview & Sales Boost 57:59 Email Marketing Power: Retaining Customers & Sales Beyond Viral Spikes   Want more niche marketing insights on how to grow a YouTube channel? This episode is Part 6 in a multi-part series on YouTube marketing. To continue learning on this niche, visit: Part 1 - How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell] Part 2 - Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk] Part 3 - Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty] Part 4 - Get Millions of Views By Decoding the YouTube Algorithm [YouTube Marketing with Mike Desmarets from Evolve Ink] Part 5 - How to Build a Profitable Podcast & YouTube Studio from Scratch [YouTube Marketing with Tom Brown] Part 7 - Coming soon Full Shownotes & More Info Here: • The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success (full shownotes) • Full video interview here: The Power of Storytelling in Marketing, YouTube, and TikTok Shop Success

Don't break the bank! Here's what actually works when launching a content studio, podcast studio, or YouTube studio -- whatever you want to call it! Tom Brown and John Bertino break it all down—no fluff, just real stories, honest mistakes, and the gear and strategies that helped them build profitable studios from scratch.  Tom is the founder of Chicago Podcast Studio @TheStudioBusiness. John is the host of this show and co-host of @NJCSshow with a studio in New Jersey. ---- Are you ready to launch your own podcast studio, video podcast studio, or content studio? Whether you're a podcast creator building a home podcast studio, a business owner seeking a professional podcast studio, or a marketer wanting to boost your brand, this guide is packed with expert advice, hands-on experience, and practical tips from Tom Brown (Chicago Podcast Studio) and John Bertino (NJ Content Studio).   In This Episode: 00:00 The Power of Video Podcasting, Short-Form Clips, Studio Gear Myths, and More 01:17 Welcome & Guest Introduction 02:46 Tom's Viral YouTube Success 04:42 Consulting, CPS Builds & The Studio Business Community 06:48 Podcast Studio vs. Content Studio: Evolving Language 07:16 Tom's Journey: From Audio to Full-Service Studio 09:03 The Untapped Market for Podcast Studios 10:07 The Real Value of Short-Form Content 11:06 Who Uses Podcast Studios?   Want more niche marketing insights on how to grow a YouTube channel? This episode is Part 5 in a multi-part series on YouTube marketing. To continue learning on this niche, visit: Part 1 - How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell] Part 2 - Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk] Part 3 - Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty] Part 4 - Get Millions of Views By Decoding the YouTube Algorithm [YouTube Marketing with Mike Desmarets from Evolve Ink] Part 6 - Coming soon Part 7 - Coming soon Full Shownotes & More Info Here: • How to Build a Profitable Podcast & YouTube Studio from Scratch (full shownotes) • Full video interview here: How to Build a Profitable Podcast & YouTube Studio from Scratch

Did you know that over 500 hours of video are uploaded to YouTube every minute -- but only a tiny fraction ever break through to get millions of views? What if you could crack the code behind YouTube's algorithm and unlock massive growth for your channel?  In this episode, a collaboration with the NJ Content Studio show, Mike Desmarets from Evolve Ink pulls back the curtain on how he grew his tattoo-focused YouTube channel to over 230,000 subscribers and millions of views -- all by decoding what really makes YouTube's algorithm tick. Whether you're a content creator struggling to get traction or just curious about how the platform really works, this conversation is packed with actionable insights you won't want to miss. In This Episode: 00:00 Introduction to Evolve Ink and Mike Desmarais 07:12 The Journey of Content Creation 19:09 Rebranding and Finding Success 23:44 Consistency and Monetization Strategies 31:49 Tattoo Reactions and Community Engagement 36:30 Transitioning from Live Streams to Short Form Content 39:05 Monetization Strategies in Short Form Content 46:34 Content Creation Insights and Audience Engagement 55:58 Building a Brand Beyond Social Media   Want more niche marketing insights on how to grow a YouTube channel? This episode is Part 4 in a multi-part series on YouTube marketing. To continue learning on this niche, visit: Part 1 - How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell] Part 2 - Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk] Part 3 - Grow Your Business on YouTube and LinkedIn for Content Creators and Startups [YouTube Marketing with Finn McKenty] Part 5 - Coming soon Part 6 - Coming soon Part 7 - Coming soon Full Shownotes & More Info Here: • Get Millions of Views By Decoding the YouTube Algorithm (full shownotes) • Full video interview here: Get Millions of Views By Decoding the YouTube Algorithm

Going viral is overrated! Want to know how to really grow and profit on YouTube and LinkedIn? Then watch the full interview between host John Bertino and guest expert Finn McKenty. You will hear behind-the-scenes stories and facts about: engaging audiences on platforms like YouTube with differentiation and understanding the true goals of content marketing nuances of content creation, particularly on platforms like YouTube and LinkedIn maximizing time as a resource - the indirect acquisition strategy of YouTube effectiveness of LinkedIn for business engagement application of creator skills, emotional engagement in content, and the balance between authenticity and energy and more! Let's dive in. In This Episode: 00:00 Understanding Attention in the Digital Age 06:56 The Evolution of Content Creation 13:49 Authenticity vs. Professionalism in Marketing 21:09 The Value of Going Viral 24:06 Defining Success in Content Marketing 27:34 Maximizing Time as a Resource 28:37 YouTube as an Indirect Acquisition Strategy 29:44 The Power of LinkedIn for Business 30:43 Applying Creator Skills to LinkedIn 31:39 Understanding Creator Tactics 33:40 Emotional Engagement in Content Creation 35:22 Authenticity vs. Energy in Content 36:31 Crafting Effective Hooks for Engagement 39:11 The Role of Video on LinkedIn 41:05 Consistency and Content Fatigue 43:59 Maximizing Attention with Minimal Effort 49:01 The Comment Game on LinkedIn 51:28 Navigating the YouTube Algorithm 54:03 Defining Good Content on YouTube 56:22 The Engagement Spectrum: Movies and Genres 58:21 SEO and Engagement: The Recommendation Engine 01:00:57 Understanding Your Audience: The Key to Content Creation 01:01:56 Content Strategy: Breaking Down Long-Form Interviews 01:02:34 Monetization Strategies: Brand Partnerships and Influencer Marketing 01:05:07 Structuring Brand Partnerships: Lessons Learned 01:11:14 Marketing Insights: Quotes and Their Implications 01:15:44 The Art of Storytelling in Marketing 01:16:47 Niche vs. Broad Strategies: Finding the Balance   Want more niche marketing insights on how to grow a YouTube channel? This episode is Part 3 in a multi-part series on YouTube marketing. To continue learning on this niche, visit: Part 1 - How to Grow a YouTube Channel in 2025: A Case Study [YouTube Marketing with Natalie Brunell] Part 2 - Get More Views on YouTube Channel (Small Business Edition) [YouTube Marketing with JC Polk] Part 4 - Coming soon Part 5 - Coming soon Part 6 - Coming soon Part 7 - Coming soon   Full Shownotes & More Info Here: • How to Grow Your Business on YouTube and LinkedIn (full shownotes) • Full video interview here: Grow with YouTube Marketing & LinkedIn Strategy

Tired of your small business videos on YouTube getting lost in the noise? Let's explore video strategies that are currently working for JC Polk, Executive Producer and Co-founder of Olas Media, and John Bertino, CEO of The Agency Guide and Host of the Niche Marketing Podcast. John and JC aren't just discussing theory; they have hands-on experience, from learning video editing alongside marketing students, clients, and their own brands. They understand the unique challenges small businesses face and share actionable insights you can implement immediately. Prepare to discover: The surprising power of repurposing your existing video content—turn one hour-long video into a goldmine of engaging clips. Why relying solely on written content is leaving you behind in today's multimedia landscape. The crucial first steps to take, even before you hit record, to solidify your brand identity on YouTube. The counterintuitive truth about authenticity and how it can be your biggest advantage in a crowded digital world. And more.   Don't let your valuable video content gather dust. Tune in now to gain the insider knowledge you need to cut through the clutter and make your YouTube presence a game-changer for your small business.   More YouTube Marketing Interviews and Tools • This episode is Part 2 in a multi-part series on YouTube marketing. Find the rest of the episodes in the series at NicheMarketingPodcast.com • Full shownotes and guide on leveraging YouTube to grow your channel here: Get More Views on YouTube Channel (Small Business Edition) • Full video interview here: Grow Small Business - YouTube Marketing  

Learn how to grow a YouTube channel in 2025 with insights from Natalie Brunell's journey to nearly 200,000 subscribers! We share actionable strategies for mastering the YouTube algorithm, optimizing for SEO, and building a thriving community. Natalie Brunell transformed her passion for Bitcoin into a thriving YouTube channel. Her journey from journalist to crypto expert making a full-time income as a content creator showcases how passion and dedication can lead to incredible success in niche markets. YouTube Growth Key Takeaways 1. Content is King: • Evergreen & Trending: Balance timeless content with timely trends. • Guest-Driven: Feature high-profile guests for unique insights. 2. YouTube Tactics: • Thumbnails & Titles: Compelling visuals + SEO optimization are crucial. • Playlists: Increase watch time by organizing videos thematically. • Shorts: Boost visibility with short-form content. • Cards & End Screens: Promote related content for further engagement. 3. SEO & Promotion: • Video Description Optimization: Use relevant keywords to improve search rankings. • Cross-Platform Promotion: Leverage platforms like X (Twitter). 4. Monetization Tips • Selective Sponsorships: Partner with aligned brands. • YouTube Ad Revenue: Optimize for ad placement. • Expert Services: Offer speaking or consulting. 5. Tools for Success • Adobe Premiere & Audition: For professional editing. • TubeBuddy: To optimize titles, descriptions, and tags. • YouTube Studio Analytics: Track performance metrics.   Summary: Grow Your YouTube Channel in 2025 Combine passion, strategic planning, and active audience engagement to build a successful YouTube channel. Use these strategies to resonate with viewers and stand out from the crowd!   More YouTube Marketing Interviews and Tools • This episode is Part 1 in a multi-part series on YouTube marketing. Find the rest of the episodes in the series at NicheMarketingPodcast.com • Full shownotes and guide on leveraging YouTube to grow your channel here: How to Grow a YouTube Channel in 2025: Natalie Brunell's YouTube Case Study • Full video interview here: How to Grow a YouTube Channel in 2025: A Case Study

If your nonprofit is looking to grow your impact, YouTube offers unparalleled opportunities to connect with a wider audience, raise funds, and inspire action. With over 2 billion monthly active users, YouTube is not just a video-sharing platform; it's a powerful tool for nonprofit marketing, brand awareness, and storytelling. Whether you're running a small nonprofit or a large charity organization, YouTube can elevate your mission to new heights. In this episode of the Niche Marketing Podcast, Amber Melanie Smith, founder of Activate Good and a social impact YouTuber with over 200 nonprofit-focused videos, shares her insights on leveraging YouTube to grow a nonprofit organization.    More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 8 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 – Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 – Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 – Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 – Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 5 – Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] Part 6 – Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6] Part 7 – Video Production & Storytelling For Nonprofits [Nonprofit Marketing with Billy Silva] Full shownotes and guide on leveraging YouTube to grow your nonprofit here: How to Build and Grow a Thriving YouTube Channel for Nonprofits  

Storytelling has always been a cornerstone of human connection, and for your nonprofit marketing strategy, it's an essential tool to inspire, engage, and drive action. Paired with video production, storytelling becomes even more powerful, enabling organizations to connect emotionally with their audience, amplify their message, and achieve their goals. Whether your nonprofit seeks to attract volunteers, secure funding, or raise awareness, understanding how to craft impactful stories and videos is critical. This guide explores effective nonprofit storytelling strategies and video storytelling techniques for nonprofit organizations, even on a limited budget, to ensure your fundraising efforts and mission resonate deeply with your audience. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 7 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 5 - Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] Part 6 - Nonprofit SEO Strategy 101 [Nonprofit Marketing with Jake Bohall, Part 6] Part 8 - coming soon Full Shownotes for this Episode on Video Production & Storytelling For Nonprofits

Search engine optimization (SEO) helps your nonprofit website show up higher in search engine results like Google and Bing. But for your nonprofit organization, it's more than just about getting clicks—it's a game-changer for spreading the word about your mission and boosting website traffic, which leads to increased donor engagement, more volunteers, and helping make a bigger impact in the world. A well-crafted nonprofit SEO strategy isn't just about quick SEO tips or shortcuts; it's about implementing effective SEO strategies that create lasting connections, complement your nonprofit marketing efforts, and drive real results. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 6 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 5 - Influencer Marketing for Nonprofits [Nonprofit Marketing with Ashwath Narayanan, Part 5] Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Nonprofit SEO Strategy 101

Let's dive into the world of influencer marketing for nonprofits with Ashwath Narayanan, co-founder of Social Currant! In this detailed conversation, we explore how nonprofits can leverage influencer marketing to enhance their fundraising efforts, build long-term relationships, and navigate the complexities of legal and financial considerations. Ashwath Narayanan discusses the importance of awareness, trust, and relationships in nonprofit fundraising through influencer marketing, sharing strategies for resource-limited nonprofits and highlighting ethical considerations and community engagement. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 5 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 4 - Google Ad Grants for Nonprofits [Nonprofit Marketing with Grant Hensel, Part 4] Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Influencer Marketing for Nonprofits

Did you know nonprofits can access up to $13,000 in FREE money to use in paid ads? Free digital advertising via Google and Microsoft ad grants is a topic that can't be skipped in our interview series on nonprofit marketing! Grant Hensel, the Founder and CEO of Nonprofit Megaphone, stopped by to share best practices and success stories. What did we talk about? Responsive search ads, enhancing quality scores with relevant content, ad grant eligibility criteria, and essential strategies for managing them effectively to optimize outcomes in nonprofit marketing. Ultimately, maximizing the potential of Google Ad Grants for Nonprofits and Microsoft Ad Grants for Nonprofits is a game changer for nonprofit organizations seeking to expand their online presence and increase impact. This free advertising can help nonprofits reach more people and achieve their mission. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 4 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 - Nonprofit Branding and Websites [Nonprofit Marketing with Alex Morse] Part 5 - coming soon Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Google Ad Grants for Nonprofits

In this episode of the Niche Marketing Podcast, we sit down with Alex Morse from Side Sea and Hopsie to explore the essentials of branding and websites for nonprofits. Alex brings a wealth of experience helping nonprofits grow their digital presence and increase donations through strategic branding and website optimization. From his transition out of corporate sales to building digital tools that empower organizations to tell their stories and raise funds, Alex shares valuable insights that any nonprofit can apply. We dive deep into the importance of a strong brand identity, how to streamline your website for better user experiences, and why peer-to-peer fundraising is a game-changer for nonprofits. Alex also emphasizes the power of email marketing and effective storytelling to build trust with your supporters. This episode is packed with actionable advice on branding and websites for nonprofits that will help you maximize your impact. More Nonprofit Marketing Expert Interviews and Tools Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 3 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 - Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 2 - Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 4 - coming soon Part 5 - coming soon Part 6 - coming soon Part 7 - coming soon Part 8 - coming soon Full Shownotes for this Episode on Keys to Branding & Websites for Nonprofits

Your nonprofit needs an omnichannel marketing strategy to stand out, grow, and thrive. If you want to increase your impact, you are in the right place. In this episode of the Niche Marketing Podcast, host John Bertino and Michael Goodrum, Director of Client Services at Community Boost in San Diego, have a detailed conversation about: split testing emotional and logical appeals social media landing page and donation page CRO (conversion rate optimization) PPC vs or in conjunction with SEO how to stretch a budget for a small nonprofit nonprofit marketing tools fundraising email marketing When it comes down to it, we have found that nonprofits often struggle with traction, leveraging advertising for raising awareness, and then capitalizing on it. Therefore, an omni-channel marketing approach, focusing on social media, is critical for visibility and fundraising, while SEO and Google Ad Grants are essential for driving website traffic. Effective messaging must balance emotional appeals with positive stories that show the tangible impact of donations. Building relationships through email marketing, rather than just constant solicitations, is crucial. Common pitfalls include neglecting organic social media and sudden, aggressive fundraising pushes. We will dive deep in this episode. Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 2 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 1 – Nonprofit Communications Strategy [Nonprofit Marketing with Rick Cohen] Part 3 – coming soon Part 4 – coming soon Part 5 – coming soon Part 6 – coming soon Part 7 – coming soon Part 8 – coming soon Full Shownotes for this Episode on Nonprofit OmniChannel Marketing

Are you looking to refine your nonprofit communications strategy and make a greater impact? In this episode of the Niche Marketing Podcast, host John Bertino and Rick Cohen, Chief Communications Officer for the National Council of Nonprofits, explore the critical elements of effective communications strategy for nonprofit organizations, including: the importance of directing profits back into the mission engaging donor personas through tailored approaches actively listening to audience feedback peer-to-peer advocacy strategic marketing channels using PR to raise visibility for your cause effective email campaigns to amplify reach, impact, and fundraising personalized donor appreciation transparent communication to build lasting relationships Cohen also delves into the nuances of advocacy versus lobbying and offers insights into navigating the ever-changing social media landscape. This episode, which is the first in our brand new series on nonprofit marketing, serves as a comprehensive guide for refining and solidifying nonprofit messaging to drive meaningful change. Want more niche marketing insights on how to market a nonprofit organization? This episode is Part 1 in a multi-part series on nonprofit industry marketing. To continue learning on this niche, visit: Part 2 – Nonprofit Omni-Channel Marketing [Nonprofit Marketing with Michael Goodrum] Part 3 – coming soon Part 4 – coming soon Part 5 – coming soon Part 6 – coming soon Part 7 – coming soon Part 8 – coming soon ---- Full Shownotes for this Episode on Nonprofit Communications Strategy

Aalap Shah from 1o8 Agency shares insights on Amazon marketing for food and beverage consumer products, highlighting essentials such as account setup, brand registry, and A+ content. He stresses strategic product planning and starting with DTC before expanding to Amazon, emphasizing long-term success. Strategies for enhancing product listings, utilizing market research tools, maximizing advertising impact, understanding the Amazon algorithm, and leveraging innovative techniques like 3D images are discussed. The interview also covers the significance of reviews, ethical acquisition methods, and off-Amazon marketing through platforms like TikTok for increased sales. Leveraging FBA for conversion ease and efficient inventory management during peak demand is recommended, along with the importance of brand registry and holistic consulting services for CPG success. Key Takeaways 1. Amazon as an Equalizer Amazon provides an opportunity for smaller brands to compete with larger competitors. Aalap highlights that Amazon allows even the 'little guys' to compete effectively, which is a significant advantage for emerging food and beverage brands. 2. Importance of Brand Registry Registering your brand on Amazon is crucial for protecting your product listings and unlocking advanced features like A+ content. This helps in maintaining the integrity of your brand and enhancing the quality of your listings. 3. A+ Content for Enhanced Storytelling A+ content is essential for telling your brand's story effectively. It allows for richer product descriptions, comparison charts, and the inclusion of high-quality images and videos, all of which can significantly boost conversion rates. 4. SEO and Keyword Optimization Optimizing product titles, bullets, and descriptions for SEO is vital for visibility on Amazon. Using tools like Helium 10 or Jungle Scout can help in identifying the right keywords and optimizing listings to rank higher in Amazon search results. 5. Inventory Management Maintaining inventory levels is critical. Running out of stock can negatively impact your rankings, so it's essential to ensure consistent availability of your products to avoid losing visibility and sales momentum. 6. Advertising Strategies Investing in Amazon advertising is crucial for driving traffic and sales. Aalap discusses various advertising strategies, including sponsored listings and remarketing ads, and emphasizes the importance of setting a budget and monitoring ad performance to achieve a desirable ACOS (advertising cost of sale). 7. Reviews and Social Proof Generating and managing reviews is a key factor in building trust and credibility on Amazon. Using tools like FeedbackWiz to facilitate review collection and leveraging email and SMS for follow-ups can help in garnering more positive reviews and enhancing your product's reputation. Want more niche insights on Food and Beverage Marketing? This episode is Part 8 in a multi-part series on food product marketing. To continue learning on this niche, visit: Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers Part 2: Expert Food Packaging Design with DePersico Creative Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis Part 4: Leveraging Influencer Marketing and PR with Bill Southard Part 5: Video Storytelling for Brands with Ted Passon Part 6: Scaling a Food Brand: Case Study on Tahini with Amy Zitelman Part 7: Food Product Packaging Design Case Study with Jenn David Part 8: Social Media Content for Food and Beverage Marketing  Full Shownotes for this Episode on  Amazon Marketing for Food & Beverage Products • nichemarketingpodcast.com/foodandbeveragemarketing09

Josh Roush, CEO of Movetic, shares effective social media strategy for food and beverage brands, emphasizing the need to understand a brand's ethos to connect with consumers authentically. He highlights the role of storytelling, branding, and creating a unique vibe in resonating with target audiences. Josh explores the benefits of working with niche-specific influencers, collaborating with other brands, and utilizing visual elements to communicate a brand's message effectively. A case study with Tractor Beverages illustrates Movetic's successful Purpose-Infused Mixology Program, showcasing the importance of tailored messaging and engagement for brand positioning and consumer loyalty. Josh underlines the significance of experimentation and seeking support to develop a strong social media strategy for food and beverage brands. Want more niche insights on Food and Beverage Marketing? This episode is Part 8 in a multi-part series on food product marketing. To continue learning on this niche, visit: Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8  Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY Part 4: Leveraging Influencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared Part 5: Video Storytelling for Brands with Ted Passon: https://www.youtube.com/watch?v=dk0XsBpA3EU Part 6: Scaling a Food Brand: Case Study on Tahini with Amy Zitelman: https://www.youtube.com/watch?v=0GiU7gh3S0s Part 7: Food Product Packaging Design Case Study with Jenn David: https://www.youtube.com/watch?v=ve2YBnaRLCQ Full Shownotes for this Episode on Social Media for Food and Beverage Marketing: • nichemarketingpodcast.com/foodandbeveragemarketing08  

Packaging expert Jenn David Connolly explains how design affects food marketing using case studies like Cooper Street Cookies and Vevan, emphasizing the significance of cohesive branding and innovative design in driving consumer appeal and market growth. By strategically upgrading packaging elements while maintaining brand recognition, Jenn vividly demonstrates the profound impact of color, font choice, and layout on consumer appeal. Throughout the discussion, we detail design concepts that elevate the visual presence and shelf impact of the product, showcasing the intricate steps Jenn takes to enhance food branding through innovative packaging design strategies and fostering an emotional connection with consumers. Want more niche insights on Food and Beverage Marketing? This episode is Part 7 in a multi-part series on food product marketing. To continue learning on this niche, visit: • Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI • Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8  • Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY • Part 4: Leveraging Influencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared  • Part 5: Video Storytelling for Brands with Ted Passon: https://www.youtube.com/watch?v=dk0XsBpA3EU • Part 6: Scaling a Food Brand: Case Study on Tahini with Amy Zitelman: https://www.youtube.com/watch?v=0GiU7gh3S0s ---- Full Shownotes for this Episode on Food Product Packaging Design Case Study with Jenn David of Jenn David Design: • nichemarketingpodcast.com/foodandbeveragemarketing07

Looking to scale a food brand? Amy Zitelman, CEO and Co-founder of Soom Foods, a tahini company, stops by to share Soom's journey from a kitchen startup to a widely distributed product. We focus on innovative marketing strategies, Amazon marketing, rebranding, and navigating the competitive retail landscape. Amy emphasizes consumer education, versatility of tahini, familial ties to tahini expertise, and strategic partnerships. We delve into establishing relationships with chefs, scaling the business, strategic entry into the grocery sector, leveraging retail channels like Amazon, and adapting to customer preferences. The discussion also covers leveraging social proof, influencer marketing, new product introductions, content creation, and the significance of consistent promotion. Amy underscores the importance of perseverance, understanding the target market, and recognizing the value of influencers in building a successful brand in the food and beverage industry. Want more niche insights on Food and Beverage Marketing? This episode is Part 6 in a multi-part series on food product marketing. To continue learning on this niche, visit: • Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI • Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8  • Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY • Part 4: Leveraging Influencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared  • Part 5: Video Storytelling for Brands with Ted Passon: https://www.youtube.com/watch?v=dk0XsBpA3EU  ---- Full Shownotes for this Episode on Scaling a Food Brand with Amy Zitelman of Soom Foods: • nichemarketingpodcast.com/foodandbeveragemarketing06

Ted Passon, co-owner of All Ages Productions, shares insights on storytelling in video production, emphasizing the impact of authentic brand narratives and visuals in enhancing a brand's message. Ted highlights the value of bold aesthetic choices and collaboration with artists for compelling content and stresses the importance of thorough preparation and making courageous decisions in creating impactful video content. The discussion also delves into the significance of meticulous planning, establishing a comfortable setting for subjects, and utilizing unique approaches like the Interrotron for organic camera interactions. The role of food stylists in enhancing product visuals and the importance of sound engineering in eliciting emotions are also explored. Overall, the episode underscores the significance of attention to detail and customized production elements in crafting a captivating on-screen experience. Want more niche marketing insights on Food and Beverage Marketing? This episode is Part 5 in a multi-part series. • Part 1: Marketing to Retailers in the Food Industry with Jean-Marc Demers: https://www.youtube.com/watch?v=nyKL9gHXWMI • Part 2: Expert Food Packaging Design with DePersico Creative: https://www.youtube.com/watch?v=zZh-n7YxoW8  • Part 3: Retail Promotion for Food and Beverage Products with Angela Rakis: https://youtu.be/oyB_EItdTLY • Part 4: Leveraging Influencer Marketing and PR with Bill Southard: https://youtu.be/d2Epmf4sDUU?feature=shared  ---- Full Shownotes for this Episode on Influencer Marketing and Earned Media for Food Brands and Beverage Products with Bill Southard: • https://nichemarketingpodcast.com/foodandbeveragemarketing05