Failure To Launch: A Fluid Podcast

How good are sandwiches? In this episode, we discuss the biggest restaurant franchise failure ever.Sources/ https://www.restaurantbusinessonline.com/financing/brief-history-quiznos-collapse https://1851franchise.com/what-happened-to-quiznos-4000-closures-but-theres-still-hope-2720837#stories https://www.mashed.com/132827/the-real-reason-why-quiznos-is-disappearing-across-the-country/ https://www.forbes.com/sites/karstenstrauss/2015/06/17/is-quiznos-toast/?sh=62fa709822cd https://adage.com/article/news/quizno-s-axes-spongmonkey-spokesthings/100023 https://www.entrepreneur.com/franchise/why-these-3-once-thriving-franchises-have-fallen-on-hard/235379 https://www.cleveland.com/business/2009/11/quiznos_agrees_to_pay_up_to_95.html https://www.wsj.com/articles/SB10001424052702303722104579240194214517248 https://tms-outsource.com/blog/posts/what-happened-to-quiznos/ https://www.sciencedirect.com/science/article/abs/pii/S0148296396002792 https://www.theage.com.au/national/super-resize-me-20050612-ge0byw.html https://www.distractify.com/p/does-mcdonalds-still-have-salads https://phvntom.com/mark-ritson-distinctiveness-doesnt-need-to-come-at-the-cost-of-differentiation/ https://marketingscience.info/differentiation-versus-distinctiveness/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we conclude our exploration into the failure of Olestra and WOW branded snacks.SourcesNestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php https://en.m.wikipedia.org/wiki/Olestra https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 https://www.wsj.com/articles/SB905730946910550500  Hosted on Acast. See acast.com/privacy for more information.

In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G.SourcesNestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of California Press, 2013. https://www.afr.com/companies/fake-fats-promise-guilt-free-snacks-19900420-kam4s https://www.myplainview.com/news/article/Frito-Lay-testing-supermarket-shelves-without-8772823.php https://en.m.wikipedia.org/wiki/Olestra https://escholarship.org/uc/item/48m731w1https://www.wsj.com/articles/SB905730946910550500 https://www.wsj.com/articles/SB905730946910550500  Hosted on Acast. See acast.com/privacy for more information.

Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong?Sources:http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47dhttps://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.htmlhttps://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47dhttps://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fdhttps://financhill.com/blog/investing/kraft-heinz-merger-failurehttps://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.htmlhttps://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.htmlhttps://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1ehttps://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf Hosted on Acast. See acast.com/privacy for more information.

Kraft had been selling peanut butter in Australia for almost a century, dominating what became by 2015 an almost $6 million-a-year peanut butter market. How did it all go so wrong?Sources:http://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47dhttps://mumbrella.com.au/kraft-singles-and-kraft-peanut-butter-return-to-australia-479473https://www.ashurst.com/en/news-and-insights/insights/the-federal-court-crunches-down-on-krafts-claim-against-bega-cheese/https://www.smh.com.au/business/happy-ms-vegemite-spreads-the-healing-20120504-1y3w7.htmlhttps://www.abc.net.au/news/rural/2017-01-19/bega-buys-vegemite-mondelez/8193268https://mumbrella.com.au/bega-promotes-matt-gray-to-head-of-marketing-623650https://mumbrella.com.au/blend-17-isnt-isnack-3-0-may-vegemite-wankers-pr-101-476848https://mumbrella.com.au/bega-keeps-it-simple-in-new-peanut-butter-ad-via-thinkerbell-577884https://www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest-food-brands-to-be-phased-out-in-australia-and-new-zealand/news-story/acbec56cd9b9283cb4bc18628488b47dhttps://mumbrella.com.au/bega-buys-vegemite-brings-iconic-australian-brand-home-420507https://www.news.com.au/finance/business/retail/bega-triumphs-over-kraft-in-threeyear-peanut-butter-legal-stoush/news-story/df2424e15011e4fc792851c6121237fdhttps://financhill.com/blog/investing/kraft-heinz-merger-failurehttps://www.nytimes.com/2018/05/03/business/bernardo-hees-kraft-heinz-corner-office.htmlhttps://www.nytimes.com/2019/09/24/business/when-mac-cheese-and-ketchup-dont-mix-the-kraft-heinz-merger-falters.htmlhttps://www.marketresearch.com/Williams-Marshall-Strategy-v4196/Australia-Peanut-Butter-Impact-COVID-34179087/https://www.forbes.com/sites/avidan/2019/02/24/the-lesson-of-the-kraft-heinz-nosedive-radical-cost-cutting-is-out-brands-are-back/?sh=214d9dcf7d1ehttps://begagroup.com.au/wp-content/uploads/2022/11/120669_Bega-Annual-Report-2022_Interactive_optimised.pdf Hosted on Acast. See acast.com/privacy for more information.

If you go to buy an ebook today, in fact, if you go to Amazon's top 100 books right now, you'll be greeted by a range of books with prices that vary as much as the titles themselves. But this wasn't always the case.Sources:https://www.computerworld.com/article/2759964/how-amazon-will-win--and-lose--the-ebook-market.htmlhttps://web.stanford.edu/class/ee204/Publications/Apple-and-the-eBook-reader.pdfhttps://www.nytimes.com/2010/02/01/technology/companies/01amazonweb.htmlhttps://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7https://www.theguardian.com/technology/2016/mar/07/apple-450-million-settlement-e-book-price-fixing-supreme-courthttps://www.leagle.com/decision/infdco20130711c57https://www.futuremarketinsights.com/reports/global-eBook-market#:~:text=eBook%20Market%20Outlook%20(2022%20to,US%24%2032.19%20Billion%20by%202032.https://www.bloomberg.com/news/articles/2011-02-22/barnes-noble-falls-after-dividend-halt-same-store-sales-rise Hosted on Acast. See acast.com/privacy for more information.

The history of products is filled with some bitter brand rivalries. Today we’re going to talk through just one of the many skirmishes that took place during the Cola Wars. It's Diet Tab Clear v Crystal Pepsi.Sources:  Denny, Stephen. Killing Giants: 10 Strategies to Kill the Goliath in Your Industry. New York: Portfolio/Penguin, 2011. Enrico, Roger. The Other Guy Blinked: How Pepsi Won the Cola Wars. New York: Bantam Books, 1999. P. 247 Donovan, Tristan. Fizz: How Soda Shook Up the World, Nov 1, 2013 Clear Pepsi Aims to Find Own Place, The Commercial Appeal, 14 Apr 1992, Tue, Page 22 Pepsi to Test Diet Version of Clear Cola, The Kansas City Star 20 Oct 1992, Tue · Page 38 White Coke, The Boston Globe, 15 Oct 1990, Mon · Page 14 https://www.nytimes.com/1992/01/04/business/water-no-new-age-soda-clearly.html https://www.vice.com/en/article/ypebpv/why-have-so-many-canadians-never-heard-of-clearly-canadian https://www.newspapers.com/image/774030598/ https://web.archive.org/web/20200206000250/https://www.nytimes.com/1992/04/13/business/business-digest-848292.html https://web.archive.org/web/20170521150545/https://www.bloomberg.com/news/articles/1993-01-31/pepsis-future-becomes-clearer https://www.youtube.com/watch?v=JvBtfeUDz_8 https://ultimateclassicrock.com/van-halen-crystal-pepsi-super-bowl/ https://bettermarketing.pub/coca-cola-created-tab-clear-to-destroy-crystal-pepsi-b43602e4e263 https://innovolo-group.com/misc/coca-cola-created-tab-clear-to-with-the-sole-purpose-of-destroying-crystal-pepsi-using-a-kamikaze-technique/ https://www.businessinsider.com/americans-are-drinking-less-soda-2016-3 https://www.marketingweek.com/patagonia-purpose-of-purpose/ https://soundcloud.com/inside-marketing https://phvntom.com/mark-rits  Hosted on Acast. See acast.com/privacy for more information.

Part 2 of our story of Bunnings Warehouse's attempt to take control of the UK hardware retail category.Sources:https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.htmlhttps://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72chttps://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebasehttps://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.htmlhttps://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.htmlhttps://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/https://www.bunnings.com.au/about-us/our-historyhttps://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-everhttps://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-everhttps://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.htmlhttps://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.htmlhttps://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72chttps://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/ Hosted on Acast. See acast.com/privacy for more information.

Moving retail chains into a new market is hard. But if anyone could do it surely it would be Bunnings - the friendly green giant of Australian retail.Sources:https://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228https://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.htmlhttps://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72chttps://www.theguardian.com/business/2017/feb/01/bunnings-first-uk-store-opens-st-albans-homebasehttps://www.news.com.au/finance/business/retail/bunning-debuts-its-first-ever-uk-ad/news-story/ed8962b568cc830a80dfc4a4ea35bd47https://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.htmlhttps://www.smh.com.au/business/companies/wesfarmers-pays-for-its-1-6b-british-bungle-but-will-its-executives-20180525-p4zhjp.htmlhttps://www.abc.net.au/news/2016-01-18/timeline-the-rise-and-fall-of-masters-hardware/7095438https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/https://www.bunnings.com.au/about-us/our-historyhttps://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-everhttps://www.forbes.com/sites/markfaithfull/2020/11/11/how-homebase-came-back-from-bunnings-big-bbqs-and-a-multi-billion-dollar-fiasco/https://www.theguardian.com/lifeandstyle/2018/mar/30/homebase-is-undoubtedly-the-most-disastrous-retail-acquisition-in-the-uk-everhttps://www.smh.com.au/business/companies/going-off-script-how-the-1-7b-bunnings-uk-disaster-unfolded-20180528-p4zhvw.htmlhttps://www.smh.com.au/business/companies/wesfarmers-decides-to-pull-out-of-uk-bunnings-disaster-20180525-p4zhg4.htmlhttps://www.news.com.au/finance/business/retail/bunnings-in-the-uk-is-struggling/news-story/f96decf1a8c1793de9244835af6aa72chttps://www.abc.net.au/news/2018-02-28/bunnings-fails-to-learn-from-masters-mistakes-uk-hardware-push/9494228https://hardwarejournal.com.au/bunnings-uk-ireland-what-went-wrong/ Hosted on Acast. See acast.com/privacy for more information.

The second part of our investigation into Amazon's failed Fire Phone. Sources:https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebookshttps://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.htmlhttps://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.htmlhttps://www.fastcompany.com/3039887/under-firehttps://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.htmlhttps://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axehttps://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/https://hbr.org/2011/10/ten-reasons-amazon-kindle-firehttps://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-researchhttps://www.fastcompany.com/co-designhttps://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-researchhttps://www.wsj.com/articles/BL-DGB-24752https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phonehttps://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-saleshttps://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-reporthttps://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-goodhttps://en.wikipedia.org/wiki/Fire_Phonehttps://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203 Hosted on Acast. See acast.com/privacy for more information.

Do you remember the Fire Phone? This was to be the first smartphone to be produced by Amazon, Bezos 'big bet'. Yet following the launch, Amazon announced they'd lost $170 million and fired their entire hardware engineering division. What happened?Sources:https://goodereader.com/blog/e-book-news/what-market-share-do-amazon-apple-bn-kobo-and-google-have-selling-ebookshttps://www.statista.com/statistics/269915/global-apple-ipad-sales-since-q3-2010/https://www.businessinsider.com/how-steve-jobs-and-apple-fixed-ebook-prices-2013-7https://publishingperspectives.com/2014/07/amazon-explains-why-it-thinks-9-99-is-the-right-price-for-ebooks/https://www.cnbc.com/2016/11/22/your-world-changed-forever-in-2007-with-iphone-and-tech-boom-thomas-friedman.htmlhttps://www.dailymail.co.uk/news/article-2383935/Apple-store-customer-satisfaction-begins-plummet-company-ditches-legendary-focus-customer-service.htmlhttps://www.fastcompany.com/3039887/under-firehttps://www.nytimes.com/2014/06/19/technology/personaltech/amazon-fire-phones-missed-opportunities.htmlhttps://au.pcmag.com/mobile-phones/36639/report-dozens-of-amazon-fire-phone-engineers-get-the-axehttps://fortune.com/2015/08/27/amazon-layoffs-engineers-fire-phone/https://www.wired.com/2015/01/amazon-fire-phone-always-going-fail/https://www.mbaknol.com/management-case-studies/case-study-success-of-amazons-kindle-fire/https://hbr.org/2011/10/ten-reasons-amazon-kindle-firehttps://www.androidpolice.com/2021/09/23/the-first-android-phone-was-announced-13-years-ago-today/https://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-researchhttps://www.fastcompany.com/co-designhttps://www.experiencedynamics.com/blog/2014/09/busting-myth-apple-doesnt-do-user-researchhttps://www.wsj.com/articles/BL-DGB-24752https://www.businessinsider.com/heres-amazons-first-ad-for-the-fire-phone-2014-7https://adage.com/article/digital/precocious-kids-tout-amazon-s-fire-phone/294184https://venturebeat.com/media/gary-busey-thrashes-hipster-children-in-amazon-advertising-deathmatch-data/https://www.fastcompany.com/3032128/is-amazons-new-fire-the-ultimate-mom-phonehttps://www.theverge.com/2015/6/18/8806417/amazon-fire-phone-failure-anniversary-saleshttps://www.imore.com/apple-takes-75-smartphone-profits-despite-13-market-share-says-reporthttps://au.pcmag.com/fire-phone/12569/no-aussie-fire-phone-goodhttps://en.wikipedia.org/wiki/Fire_Phonehttps://www.zdnet.com/article/amazon-exec-fire-phone-pricing-was-wrong/https://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203 Hosted on Acast. See acast.com/privacy for more information.

How this one man helped a company lose over $35 million with this one weird trick. Sources:https://www.nytimes.com/2009/01/08/business/media/08adco.htmlhttps://www.nytimes.com/2008/11/18/business/media/18adco.htmlhttps://web.archive.org/web/20070316233040/https://www.gawker.com/news/evil-bosses/who-are-the-worst-bosses-in-new-york-240788.phphttps://richardlinnett.files.wordpress.com/2012/09/arnell-on-a-mission1.pdfhttps://marklipton.com/post/profiles-in-mean-peter-arnellhttps://www.gawker.com/244608/new-yorks-worst-bosses-peter-arnellhttps://www.nytimes.com/1997/03/27/business/testing-a-wider-concept-of-sexual-harassment.htmlhttps://www.flickr.com/photos/fallenposters/4107118435/https://www.beveragedaily.com/Article/2008/05/07/PepsiCo-s-Tropicana-OJ-tops-1bn-in-annual-saleshttps://www.adweek.com/brand-marketing/pepsicos-tropicana-1-billion-juice-giant-84119/https://www.theguardian.com/environment/2009/apr/06/organic-sales-soil-associationhttps://www.youtube.com/watch?v=WJ4yF4F74vchttps://www.cbsnews.com/news/arnells-explanation-of-failed-tropicana-design-resembles-his-nonsensical-pepsi-document/https://www.bevnet.com/news/2009/1-9-2009-Tropicana_squeeze/https://www.newsweek.com/crazy-genius-brand-guru-peter-arnell-76137https://www.printmag.com/featured/the-best-of-2009/https://hbr.org/2009/02/tropicanas-marketing-folly.htmlhttps://www.adweek.com/agencyspy/arnells-latest-design-debacle-tropicana-returns-to-orange-with-protruding-straw/3965/https://designresearchgroup.wordpress.com/2009/02/28/rip-it-up-and-start-again-tropicanas-failed-bid-to-update-its-orange-juice-packaging-design/https://www.packaginginnovation.com/brand-equity/tropicana-packaging-case-study-2009-2012/https://www.thebrandingjournal.com/2015/05/what-to-learn-from-tropicanas-packaging-redesign-failure/https://www.marketingmag.com.au/news/packaging-tales-from-the-front-line-of-branding/https://www.cbsnews.com/news/peter-arnell-advertisings-anti-midas-writes-a-book-about-why-he-eats-50-oranges-a-day/https://www.cbsnews.com/news/why-the-firing-of-weird-design-guru-peter-arnell-was-a-long-time-coming/https://www.architecturalrecord.com/articles/3099-exhibition-review-frank-gehry-curates-peter-arnell-at-milk Hosted on Acast. See acast.com/privacy for more information.

Part 2 of our story of how a PR stunt by LifeLock went terribly wrong.Sources:https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.phphttps://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/https://www.nytimes.com/2008/05/24/business/24money.htmlhttps://en.wikipedia.org/wiki/Todd_Davis_(businessman) Hosted on Acast. See acast.com/privacy for more information.

In 2006, identity-theft prevention brand LifeLock came up with a campaign to promote the credentials of their product, they published the Social Security Number of their CEO Todd Davis on billboards, TV and radio ads around the country. What could go wrong?Sources:https://www.phoenixnewtimes.com/news/lifelock-ceo-todd-davis-tries-to-spin-story-on-frequent-identity-thefts-no-explanation-for-why-davis-hid-thefts-from-customers-6628963https://www.phoenixnewtimes.com/news/lifelock-founder-robert-maynard-surchx-failure-11450651https://www.phoenixnewtimes.com/news/cracking-lifelock-even-after-a-12-million-penalty-for-deceptive-advertising-the-tempe-company-cant-be-honest-about-its-identity-theft-protection-service-6445863https://www.phoenixnewtimes.com/news/lifelock-former-exec-and-founder-robert-maynard-jr-surfaces-in-hawaii-adventure-biz-6659115https://www.phoenixnewtimes.com/news/what-happened-in-vegas-6432785https://web.archive.org/web/20061103155723/https://www.lifelock.com/enroll.phphttps://ktar.com/story/1367338/arizona-fraud-fighter-company-lifelock-sells-2-3-billion/https://www.nytimes.com/2008/05/24/business/24money.htmlhttps://en.wikipedia.org/wiki/Todd_Davis_(businessman) Hosted on Acast. See acast.com/privacy for more information.

Failure To Launch is a podcast from Fluid Branding for people in the business of creating brands about how some of the biggest brand flops, failures and f-ups shape our lives. Hosted on Acast. See acast.com/privacy for more information.