OPERATORS

00:00 The Importance of Taking Time Off 03:27 The Productivity Hack of Taking Space 05:05 Defining Productivity for Different Roles 10:18 The Lion Work Ethic 12:20 The Value of Planning and Prioritizing 13:53 The Importance of Delegating and Empowering Others 19:27 Differentiating Between Where and Why vs. What and How 22:30 The Potential of TV Advertising 24:14 Exploring Different Top-of-Funnel Sources 27:37 The Role of Owned Retail in Top-of-Funnel Awareness 29:15 The Limitations of Podcasts as a Top-of-Funnel Channel 31:29 The Potential of Out-of-Home Advertising 35:20 The Impact of Retail Stores on Top-of-Funnel Awareness 37:01 The Importance of Branding and Credibility 38:46 The Value of Short-Form Content for Social Media 43:41 The Power of Owned Content and Content Production 46:12 The Importance of Social Media Content 49:24 Determining the Budget for Content Production 51:39 The Role of Content Production in Success 51:59 Finding the Right Balance of Creative Content 52:08 The Challenge of Content Saturation 54:30 The Impact of Ads on Brand Performance 55:20 The Importance of Storytelling in Advertising 56:23 Strategic Advertising Approaches 57:13 Market Penetration and Brand Domination The conversation covers the importance of taking time off, the productivity hack of taking space, defining productivity for different roles, the value of planning and prioritizing, differentiating between where and why vs. what and how, the potential of TV advertising, exploring different top-of-funnel sources, the impact of retail stores on top-of-funnel awareness, the power of owned content and content production, and the importance of finding the right balance of creative content. The conversation explores various aspects of advertising and content creation, including the challenge of content saturation, the impact of ads on brand performance, the importance of storytelling in advertising, strategic advertising approaches, market penetration and brand domination, appreciation for knowledge, creating fake clips for advertising, determining ad spend and content investment, improving podcast production quality, and sponsorship and customer satisfaction. Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Introduction: Outsourcing, AI, and the Future of College Education 03:44 The Impact of Remote Work on American Workers 06:30 The Rise of the Global Workforce 26:41 Reevaluating the Concept of Equity in a Global Economy 27:39 The Rise of Robotics and AI in the Workforce 29:07 Remaining Competitive in a Changing Job Market 31:32 The Future of Credentialing 35:09 The Gig Economy and the Freelancification of Work 37:24 Government Policies and the Impact on Employment 47:37 The Changing Nature of Education and Learning Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email ⁠⁠⁠Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Government Bureaucracy and Productivity 07:05 Enforcement of Intellectual Property 14:37 The Speed of Government Action 30:45 The Impact on Brands and Creators 41:04 Innovative Brands: Malbon Golf and Rude 53:29 Challenges of Growing a Fashion Brand Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Introduction and Overview 08:10 The Impact of Taxes on Entrepreneurship 15:20 The Rapid Growth of Temu 33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce 41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property 52:04 Being Proactive and Vigilant in Protecting Your Business Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Introduction 08:02 Transitioning from Agency to In-House 30:34 Unlocking New Levels of Growth 37:26 Expanding into Consumables and Higher-End Appliances 46:29 Segmenting Ad Sets for New Product Categories 57:37 Measuring and Comparing Creative Metrics 01:08:28 Maximizing Potential through Editing Existing Creative Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Introduction and Overview 09:04 Personalized Investing 16:33 Growing your brand is hard 27:50 Managing Illiquid Assets 38:32 Employee Stock Ownership Plans (ESOPs) 50:31 Investing in Growth Before It's Needed 58:00 HexClad and Amazon 01:09:24 Q1 Recap at Simple Modern Operators Exclusive Slack: ⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Introduction 03:09 Panzerism: Trust No One 04:06 Termination of Relationship with an Agency 07:53 Success, Failure, and Overvaluing Contributions 09:46 Building Trust and Hiring Practices 13:32 Challenges with Meta Advertising 15:00 Diversification into Other Channels 25:17 Transitioning to Other Channels 27:40 The Importance of Profitability and Knowing Your Numbers 30:01 Dealing with Meta Performance Issues 31:01 Navigating Conversion Lag and Meta Changes 36:19 Balancing Growth and Efficiency 47:17 The Power of Product, Market, and Channel 48:40 The Success of Retail Stores 57:37 Expanding into International Markets 59:35 The Importance of Translating Content Operators Exclusive Slack: ⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠ Powered By: Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Introduction and Background to Roman 06:05 Roman's Journey and Current Ventures 10:14 Lessons from Rocket Internet 13:29 Communication Platforms and Future Plans 24:32 The Importance of Supply Chain Management 31:02 Building Strong Relationships with Suppliers 32:21 Using Factories as Financing Partners 32:55 Negative Cash Conversion Cycles and Negotiation 35:14 Building Transparent and Trusting Relationships with Suppliers 38:38 The Success of Multi-Brand Models 41:28 Investing in Kanpai Foods 44:37 Finding Success in Focusing on a Superpower 49:10 Preparing for the Future Beyond Meta 52:00 Living and Doing Business in Hong Kong Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Ridge Retreat 03:12 Off-Site Team Building 06:08 Challenges of Hosting Retreats 07:36 New Product Launch: Hexclad Pizza Steel 11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness 15:21 Actionable Insights from Brand Awareness Data 20:59 Awareness vs Competitors 25:11 The Size of the Market 29:14 Expanding the TAM 31:05 Brand Awareness vs Brand Affinity 33:01 Building Market Share Regionally 35:24 The Importance of Household Penetration 36:19 Creating Organic Demand and Network Effects 41:21 The Rising Cost of Advertising 44:22 The Limitations of Market Share 51:10 Failure as a Learning Experience Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

In this episode, the Operators discuss Ridge's recent announcement that they've partnered with Marques Brownlee, the number one tech YouTuber. The decision to bring in Marques as an investor, advisor, and board member is driven by the belief that creator-led brands are the future. Sean explains that the skills that made Ridge successful in the past, such as digital marketing, are no longer as relevant due to changes in the digital advertising landscape. The partnership with Marques aims to leverage his expertise in content creation and storytelling to elevate Ridge's brand. 01:11 Ridge's Partnership with Marques 05:46 The Importance of Standing Out 08:32 Impact on Marques' Relationships with Competitors 10:27 The Decision to Bring in an Equity Partner 11:38 Considering the Future of Creator-led Brands 15:37 The Marriage of Creators and Successful Brands 22:26 Involvement of Creators in Product Development 23:29 Learning from Hexclad's Partnership with Gordon Ramsay 24:16 Inspiration and Goals for Ridge 24:57 Choosing Influencers: Reach vs. Brand Alignment 27:04 Being Patient and Making the Right Move 28:27 Finding a Person with a Track Record of Relevance 29:09 Tiered Approach to Brand Partnerships 30:37 The Value of Organic Content and Authentic Partnerships 33:06 Building Relationships with Influencers 36:32 The Future of Organic Content for Brands 37:08 Product Roadmap and Influencer Partnerships 38:13 The Power Law of Organic Content 39:01 The Importance of Getting Good at Organic Social 40:21 Expanding into Different Communities and Markets 41:36 Summary and Appreciation Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

03:42 Discussion on January Retail Sales 24:07 Analysis of Shopify's GMV in Q4 33:09 Panzerism of the week 41:49 Creating a Fun Work Environment 44:00 Yeti's Earnings and Expansion into Cookware 54:00 Challenges in the Bag Industry 01:05:23 The Importance of Gross Margin in Business Growth Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Introduction and Random Conversations 06:00 Review of Tapestry's Earnings 20:16 Discussion on Amer Sports IPO 28:17 Analysis of Shopify's Price Increase 42:16 Exploring TikTok as a Marketing Platform 46:34 Sean's Bearish View on TikTok 48:29 Overspending on Amazon Advertising 53:24 Evaluation of TikTok 57:13 Assessing TikTok's Audience Trust 59:07 Complexity and Uncertainty in Geopolitics 01:04:43 Handling the Unknown in Business 01:05:38 Geopolitical Considerations Summary: In this episode, the Operators discuss various topics including Tapestry's earnings, the Amer Sports IPO, Shopify's price increase, and the effectiveness of TikTok as a marketing platform. They analyze the financial performance and growth potential of Tapestry, a well-run business in the accessories industry. The Operators also share their thoughts on Amer Sports' house of brands and the challenges of being an outdoor brand in a recession. They debate the impact of Shopify's price increase on businesses and the value it provides compared to other platforms. Finally, they discuss the view-through nature of TikTok and its potential as a search engine. The conversation covers topics such as overspending on Amazon advertising, the evaluation of TikTok as an advertising platform, assessing audience trust on TikTok, the complexity and uncertainty in geopolitics, and handling the unknown in business. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 January Performance 03:06 International Expansion 06:23 Competitor Challenges 11:31 The Rise and Fall of Brands 19:01 Surprising January Results 22:03 International Market Opportunities 32:00 Inventory Shortage 38:54 Scaling and Customization Challenges 39:28 Using Pre-Orders to Manage Demand 40:13 Scarcity as an Asset 41:46 Expanding to International Markets 42:16 Leveraging Scarcity for Higher Margins 45:13 Conditioning Customers to Act Quickly Summary: The conversation covers the performance of the Operators in January, the challenges and opportunities of international expansion, the rise and fall of brands, surprising January results, international market opportunities, and an inventory shortage problem. In this conversation, the Operators discuss various strategies for managing demand and scaling a business. They explore the challenges of scaling custom products, the use of pre-orders to control inventory, and the benefits of scarcity as a marketing tool. They also touch on expanding to international markets and the importance of conditioning customers to act quickly. They also help solve a challenge for Sean. Operators Exclusive Slack:https://join.slack.com/t/9operators/s... Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane.https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

Episode 41 Summary The Operators discuss the topic of competition and how entrepreneurs think about their competitors. They explore the importance of understanding the competitive landscape and share their thoughts on spending time and energy on competitors. The conversation also touches on the concept of red ocean industries and the benefits of being in a growing category. The Operators emphasize the need to focus on running your own race and the dangers of imitating competitors without understanding their context. They also discuss the timing of expanding into new markets and the challenges of measuring success. The episode concludes with insights on learning from aspirational competitors and the importance of taking big swings in business. Chapters 00:56 Thinking About Competition 07:51 Competition in Red Ocean Industries 09:24 Learning from Competitors 11:41 Competing in Growing Categories 15:49 Share of Wallet and Running Your Own Race 20:14 Avoiding the Trap of Imitation 23:46 Understanding Competitors' Strategies 28:31 Competitors as a Tailwind 32:20 Disruptive Growth and Timing 36:50 Expanding into New Markets 38:43 Specialization and Omni-Channel Approach 43:11 The Challenge of Measuring Success 45:41 The Importance of Product Innovation 49:35 The Combination of Competitive Advantages 54:05 Learning from Aspirational Competitors 56:36 Paid Ads and Focusing on A-Plus Projects 59:02 Avoiding Busyness and Taking Big Swings Operators Exclusive Slack:https://join.slack.com/t/9operators/s... In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Introduction and Importance of Inventory Management 01:24 The Complexity of Inventory Management 03:20 Factors Affecting Inventory Risk 05:27 Time-Based and Seasonal Inventory Risks 07:23 Product Market Fit and Specificness as Inventory Risks 09:15 The Financial Engineering Aspect of Inventory 10:04 The Impact of Inventory on Lending and Credit 13:15 The Importance of Managing Downside in Inventory 15:32 The Risks of Overstocking and Understocking 19:09 The Impact of Macro Factors on Inventory 21:25 The Ideal Size and Growth of a Business 23:52 The Importance of Operating Paranoid and Planning for Risk 27:26 Considering the Competitive Landscape in Inventory Management 32:51 The Risks of High Growth and the Ideal Size for a Business 37:08 The Impact of Category Risk on Inventory 40:32 The Role of Domestic Manufacturing in Resilience and Growth 42:17 The Importance of Brand and Speed 43:11 The Advantage of Customizable Products and Agility 44:12 Taking Shots on Goal and the Role of Domestic Manufacturing 45:16 The Impact of Speed and Global Logistics 46:14 Scaling Up with Domestic Manufacturing 47:13 The Challenge of Inventory Management 48:44 Cutting Inventory and Making Decisions 50:07 Expanding Manufacturing into New Markets 51:33 The Structural Advantage of Established Businesses 52:57 Recycling and Upcycling Inventory 56:03 The Reality of Destroy and Field 58:07 Being Analytical and Unemotional about Inventory 01:02:15 Intentionality, Preparation, and Consistency Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Summary This episode discusses the importance of inventory management and the risks associated with it. The conversation covers various factors that affect inventory risk, including time-based risks, seasonal risks, and product market fit. The financial engineering aspect of inventory is also explored, highlighting the impact of inventory on lending and credit. The discussion emphasizes the need to manage downside in inventory and the risks of overstocking and understocking. The impact of macro factors on inventory and the ideal size and growth of a business are also discussed. The episode concludes with a focus on the role of domestic manufacturing in resilience and growth. In this episode, Mike Beckham and Matt Bertulli discuss the importance of brand and speed in driving excess returns. They explore the advantage of customizable products and agility in the market. They also delve into the role of domestic manufacturing in taking more shots on goal and scaling up with successful products. The conversation highlights the challenges of inventory management and the need to make decisions when inventory becomes heavy. They also touch on the potential for expanding manufacturing into new markets and the benefits of recycling and upcycling inventory. The episode concludes with a focus on the importance of being analytical and unemotional about inventory and the need for intentionality, preparation, and consistency in business operations. --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

This is a special unreleased episode. The third show ever recorded by the Operators. (00:00) Introduction and Appreciation (01:57) The Effectiveness of Facebook Ads (03:35) The Role of Other Advertising Platforms (06:11) The Importance of In-Market Demand (08:17) The Debate: Remote vs. In-Office Work (17:03) Advantages of In-Office Work (21:23) The Challenges of Hybrid Work (25:35) The Future of Work: Remote or In-Office? (32:14) The Long-Term Trend of Work from Anywhere Operators Exclusive Slack:https://join.slack.com/t/9operators/s...Operators In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ We Rise Together. --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

December Pulse Check Peak Gift Giving Period Measurement of ROAS & MER Marketing Spend and Meta Ads Cost Caps Media Mix and Advertising Platforms Google vs. Facebook Advertising Different Advertising Strategies for Different Businesses The Role of Demand Generation and Search Factors Influencing Success on Facebook and Google The Importance of Intent Capture and Creation The Dominance of Meta (Facebook) in Advertising The Influence of Facebook Ad Dollars on E-commerce The Future of Measurable Word of Mouth Using Transaction Data for Word of Mouth Analysis The Complexity of Facebook's Ad Auction Software The Advancement of AI and Compute Power The Challenges of Measuring and Leveraging Word of Mouth Discussion of Marketing Predictions for 2024 Impact of Interest Rates on Housing Market Housing Market and Potential Financial Crash AI Taking Over Advertising Growth of Meta Shops and others Amazon's Role in the Fight Against Competitors Should Amazon Acquire TikTok? Wrap-up and Announcement of Future Episode on Inventory and Demand Planning Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together. --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Introduction and Personal Updates 01:22 Twitter Game and Ecommerce Metrics 04:18 Using Logos on Websites 06:05 Opinions and Authenticity on Twitter 09:25 The Skill Tree Framework for Ecommerce 13:43 Taking Opportunities and Working at Growing Companies 19:19 The Nuances of Ecommerce and Individual Businesses 21:07 Personal Balance Sheets and Financial Security 25:20 The Impact of Personal Balance Sheets on Decision Making 31:51 The Role of Personal Balance Sheets in Entrepreneurship 35:09 The Impact of Personal Balance Sheets on Business Decisions 36:33 The Efficiency of Advertising and Customer Base Size 37:35 Customer Acquisition Channels 39:00 Importance of Scale and Total Addressable Market (TAM) 39:21 Measuring Repeat Customer Rate and Lifetime Value (LTV) 40:53 Analyzing Revenue from Returning Customers 46:02 Using Analytics Tools for Cohort Analysis 47:23 LTV to CAC Ratio and Decision Making 51:10 Making Rational Decisions and Avoiding Emotional Bias Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together. --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Exciting holiday sales followed by January slowdown. 04:32 Demand pulled forward during sales? 06:47 Embrace competition; it's a lever. 15:31 Rise in national brand sales surpasses expectations. 18:45 Innovation and freshness drive marketing success. 21:49 Water bottle manufacturing builds billion-dollar industry. 23:50 Silicone lid production is cost-prohibitive compared to China. 29:32 We need capital and better incentives for manufacturing. Dependence on China is a business fragility. 30:38 Long-term mindset, diverse paths, wins, losses. 35:36 Understanding production leads to effective product design. 37:33 Prepare, protect, excel through manufacturing efficiencies. Inventory agility. 43:54 Automation trend prediction: Will production shift closer to customer locations? 48:57 US manufacturing vulnerability. 52:40 A strong America creates stable business growth. 55:34 US had power, didn't conquer. 58:24 Trade and business contribute to a better world. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together. --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

00:00 Efficient preparations ease BFCM stress. 09:06 Focusing on DTC, working with retailers. Exciting results. 13:18 Inventory shortage, long lead times, monitoring closely. 18:16 Amazon's sales surpass other retailers during holidays. 22:33 Effective Black Friday strategy: volume over creativity. 28:50 Truck driver trolls authorities in the name of cheap ads. 35:31 $100 million spent to sponsor NFL game. 41:56 Negotiating with vendors in e-commerce relationships. 44:13 Striving for vertical integration in consumer distribution. 52:00 Shopify's GMV growth and industry state discussed. 55:07 Amazon outperformed Black Friday sales, peak closer to Christmas. 01:02:46 Challenges of managing seasonal inventory and sales. 01:06:19 Spotlight bias, big brands sell to TJ Maxx. 01:11:18 Refusing trouble. Special deep end screen shot. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together. --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message