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THE CEO's WING WOMAN® with your host, Olivia Jenkins, is a podcast created to inspire, empower and educate women on all things business. This includes episodes on marketing, mindset, leadership, how to's, and more.
57 Episodes
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Tough client conversations are uncomfortable—but they're also where growth and trust are built. Olivia shares how to approach them with confidence and turn them into valuable opportunities.
Curiosity fuels growth. In this episode, Olivia shares how staying curious helps you innovate, adapt, and stay one step ahead as a leader.
Your list is your biggest asset—but only if you grow it the right way. Olivia shares how to attract the right people, automate the process, and incentivise sign-ups without wasting time.
Engagement doesn't happen by chance—it's the result of clear strategy. In this episode, Olivia shares how clarity drives alignment, motivation, and performance across your team.
Top talent isn't attracted by perks—it's drawn to vision and values. Olivia shares how clarity in both creates a magnetic culture that attracts and retains the right people.
Silos kill momentum. In this episode, Olivia shares how to spot them, dismantle them, and replace them with strategies that compound results. If you want to scale smarter and faster, this is the mindset shift you need.
In this episode, we dive into one of the most underrated success levers in business: research. Olivia shares how data-backed decisions, competitor analysis, and customer insights can transform your strategy and positioning. Whether you're launching a new offer or scaling an existing one, mastering research will set you apart in a noisy market. Tune in to learn the exact research principles used across The Strategic CEO® Framework to build brands that win.
In this uplifting micro-episode of The CEO's Wing Woman® Podcast, Olivia Jenkins reframes failure as a necessary—and powerful—part of success. If you've ever questioned your capability after a misstep or felt the sting of a flop, this is the reset you need. Olivia shares the mindset shifts she teaches her 7-figure clients to bounce back with clarity, confidence, and momentum. Because when you're playing a bigger game, failure isn't the end—it's the feedback that fuels your next level.
In this punchy micro-episode of The CEO's Wing Woman® Podcast, Olivia Jenkins reveals the one element that can make or break your next launch—and it's not what you think. Whether you're planning a course, offer, or new product drop, this episode is your no-fluff reminder that strategy alone isn't enough. Olivia shares how high-converting launches are built from the inside out, and what you need to embody before you press go. Short, sharp, and essential listening for founders gearing up to go big.
In this punchy micro-episode of The CEO's Wing Woman® Podcast, Olivia Jenkins reveals the one element that can make or break your next launch—and it's not what you think. Whether you're planning a course, offer, or new product drop, this episode is your no-fluff reminder that strategy alone isn't enough. Olivia shares how high-converting launches are built from the inside out, and what you need to embody before you press go. Short, sharp, and essential listening for founders gearing up to go big.
In this clarity-packed micro-episode of The CEO's Wing Woman® Podcast, Olivia Jenkins challenges the myth that doing more equals success. If you're constantly distracted by trends, competition, or the pressure to show up everywhere—this one's for you. Olivia reveals how high-performing CEOs stay focused on what actually moves the needle, and how to quiet the noise that's pulling you off track. Tune in for a practical reset that will sharpen your focus and realign your energy with what really matters.
In this powerful micro-episode of The CEO's Wing Woman® Podcast, Olivia Jenkins shares why focusing on habits—not goals—is the key to lasting success in business and life. If you've ever felt overwhelmed by the pressure of hitting big milestones, this episode offers a liberating shift: it's the daily rituals, not the finish line, that make or break your journey. Learn how Olivia applies this mindset to coaching high-performing female CEOs and how you can implement the same approach to create unstoppable momentum. Perfect for ambitious entrepreneurs ready to scale with intention and sustainability.
In this vulnerable episode, Olivia opens up about one of the greatest challenges in her entrepreneurial journey: balancing business with motherhood. From launching a business with a one- and two-year-old in tow, to navigating the ongoing tension between client responsibilities and family life, she shares the raw reality behind the polished success. If you're a mother growing a business, this one's for you.
In this heartfelt episode, Olivia shares her very first memory of being introduced to the world of business—right at the family kitchen table. From labelling skincare products as a child to running a multi-7-figure brand, she reflects on how early exposure to entrepreneurship shaped her journey. It's a nostalgic glimpse into the foundations of a CEO mindset and the power of being raised in a business-savvy environment.
In this empowering mini-episode, Olivia shares one piece of advice every entrepreneur needs to hear: Feel the fear and do it anyway. Whether you're just starting out or scaling to your next level, fear is inevitable—but courage is a choice. Olivia reveals how simple daily reminders can shift your mindset, helping you take bold action and move closer to your business dreams. Tune in for a powerful mindset reset that will fuel your next brave step.
Before you build a beautiful website, launch email flows, or design your dream packaging—pause. In this episode, Olivia shares the critical first step that many entrepreneurs overlook: validating product-to-market fit. She walks through why asking friends and family isn't enough, and what research you really need to do to confirm demand. Plus, once your offer is validated, Olivia outlines how to create an optimised shopping experience across your website, email, and social channels. This is the must-do checklist before you launch—or relaunch.
A powerful vision statement should do more than sound inspiring—it should be future-focused, measurable, and impossible to misinterpret. In this mini episode, Olivia breaks down the three most common mistakes business owners make with their vision statements and shares practical tips to make yours crystal clear and goal-driven. If your current vision feels fluffy or abstract, this episode will help you sharpen it into something you can actually work toward—and achieve.
Strategy comes first—and execution follows seamlessly. In this episode, Olivia reveals how OJC functions as a white-glove outsourced marketing department for visionary CEOs. With a dozen specialists working in sync across every marketing discipline and Olivia at the helm of strategy, clients don't just get a team—they get results. If you're tired of being passed off to clueless account managers and want elite, hands-on support, this episode is your peek behind the curtain.
Think UVP and USP are interchangeable? Think again. In this bite-sized episode, Olivia breaks down the critical difference between your Unique Value Proposition (UVP) and Unique Selling Proposition (USP)—and why confusing the two could cost you conversions. Learn how to clarify your UVP to connect with your ideal customer and how to sharpen your USP to stand out from the competition. A must-listen for anyone refining their brand message.
In this quick-hit mini episode, Olivia breaks down one of the most common points of confusion for business owners: is it a sales problem or a marketing problem? You'll learn how to spot the difference by identifying key signs—like what it means if you have plenty of leads but no conversions, or if you're struggling to attract attention in the first place. If you're ready to stop guessing and start solving, this one's a must-listen.
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