The Low Energy Leads Show: For Creative Entrepreneurs Scaling Up

How are creatives ACTUALLY booking clients? This episode is a highlights show framing up the BEST of what we've learned and discussed this past year. Three sections to this show: 1) Your relationships: meeting people, staying in touch and referrals 2) Your client experience: onboarding, offboarding and setting expectations 3) Your hang out spots: where people get to know you and warm up to buying from you You'll love this episode if: You want to know as much as possible about finding clients now! Yesterday! You're in need of fresh inspiration to get you excited about marketing again You're wondering which episodes are worth a full listen Find your buyers faster with the Low Energy Leads newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠ Mentioned in this episode: Relationship building (Intro) Marketing yourself as a coach with Kari Ginsburg https://www.lowenergyleads.com/21 How I find clients then and now https://www.lowenergyleads.com/1 Growing your community with Kristina Bartold-Sorgota https://www.lowenergyleads.com/17 Conversation trackers with Devin Lee https://www.lowenergyleads.com/12 Book the calendar with Dana Publicover https://www.lowenergyleads.com/8 Networking for introverts featuring Jasmine Jae and more https://www.lowenergyleads.com/18 Get more referrals challenge https://www.lowenergyleads.com/32 Making your experience sticky Make your creative business stand out https://www.lowenergyleads.com/24 Vetting clients for your process with Christy Price https://www.lowenergyleads.com/30 Figure out what clients will pay for with Abhishek Kumar https://www.lowenergyleads.com/27 Productizing your service with Philip Wallage https://www.lowenergyleads.com/26 My perfect sales system https://www.lowenergyleads.com/28 Easy entry points and hang out spots 22 ways to get leads without social https://www.lowenergyleads.com/22 Why I deleted Instagram and you can too https://www.lowenergyleads.com/11 LinkedIn with Eleanor Mayrhofer https://www.lowenergyleads.com/14 Business foundations with Laura Sinclair https://www.lowenergyleads.com/40 Email list growth experiments https://www.lowenergyleads.com/15 Selling digital products with Chris Nguyen https://www.lowenergyleads.com/48 If your marketing isn't working great, figure out what's wrong with Ep 4: https://www.lowenergyleads.com/4 Connect with Lex Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Shop: https://lexroman.gumroad.com/ Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Toolkit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠⁠⁠thespacecookie.com⁠⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ  Thank you for being part of the Low Energy Leads community!

Word of mouth! It's the top way most of us get clients but it can feel hard to predict or steer. This episode breaks down 5 mechanisms of word of mouth systems, shares some examples of those mechanics at play and offers some tools to make it easier. You'll love this episode if: Your primary lead source is "word of mouth" You want more referrals You wish word of mouth was easier to predict Find your buyers faster with the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠ Mentioned in this episode: YouTube about smoothie word of mouth campaign: https://www.youtube.com/watch?v=aC3iVPuAWEc Free Airtable tracker: https://lexroman.gumroad.com/l/track-your-networking My referral page: https://lexroman.com/refer My recommended tools: https://lexroman.com/toolkit Partnero for referral programs: https://www.partnero.com/ Thnks for easy gifts: https://thnks.com/ You might also like: The Get More Referrals Challenge: https://www.lowenergyleads.com/p/get-more-referrals-challenge/ How to get clients with a small audience: https://www.lowenergyleads.com/13 Connect with Lex Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Toolkit: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠⁠thespacecookie.com⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ  Thank you for being part of the Low Energy Leads community!

Getting people to buy stuff from you is fun. But maybe it's feeling like a lot of work to sell not very much or you're striking out more than you'd like. This leaves you asking...how much work really is this business going to be? Enter the Low Energy Lead generation system. In this episode, we unpack the bare minimum lead gen you need in place to drive buyers in repeatedly. How low can you go? You'll love this episode if: You're tired Your content marketing isn't working You're not sure what's broken about your pipeline Find your buyers faster with the Low Energy Leads newsletter: ⁠https://read.lowenergyleads.com⁠ Mentioned in this episode: The LinkedIn post on Low Energy Leads: https://www.linkedin.com/posts/lexroman_whats-a-low-energy-lead-i-want-to-hear-activity-7180927005951983616-l84K The Growth Model (shown on this page): https://joingrowthtrackers.com/ You might also like: Selling digital products: what's actually working for service providers: https://www.lowenergyleads.com/46 My perfect sales system: what I’d do differently now: https://www.lowenergyleads.com/28 Connect with Lex Website: ⁠⁠⁠⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠⁠⁠⁠ Toolkit: ⁠⁠⁠⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠ ⁠⁠⁠⁠⁠⁠Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at ⁠thespacecookie.com⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ  Thank you for being part of the Low Energy Leads community!

You've started an email list but now what? How do you add more subscribers and grow your audience? This episode looks at a strategy for email list growth called "newsletter swaps." A newsletter swap is a cross-promotion you do with another newsletter operator. We'll talk about the benefits of doing swaps, how you do them, who to do them with and a few pitfalls to avoid before you start your collabs. You'll love this episode if: You're growing your email newsletter You're thinking about cross-promotions You appreciate a good "how to" Find your buyers faster with the Low Energy Leads newsletter: https://read.lowenergyleads.com Mentioned in this episode: Episode on starting your list: https://www.lowenergyleads.com/2 Episode on email list experiments: https://www.lowenergyleads.com/15 My newsletter swap page: https://lexroman.com/swaps Lettergrowth: https://lettergrowth.com/ InboxReads: https://inboxreads.co/ Reddit (newsletters): https://www.reddit.com/r/Newsletters/ ConvertKit Creator Network: https://creatornetwork.convertkit.com/ Beehiiv Creator Network: https://www.beehiiv.com/features/recommendations Sparkloop: https://sparkloop.app/ Lenny's tweet on cross-promo: https://twitter.com/lennysan/status/1581331300325109765?lang=en Matt McGarry's newsletter for list growth: https://www.newsletteroperator.com/ Jamie's Minimalist Hustler newsletter: https://minimalisthustler.com/ Josh Spector's newsletter for creatives: https://fortheinterested.com/subscribe Connect with Lex Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠ Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman ⁠⁠⁠⁠Sponsor This episode is brought to you by Space Cookie Designs, shipping out of this world web design. Stacey Nicholls with Space Cookie Designs is all about elevating your online presence from “Oops, still working on it” to “Oh wow, you HAVE to see my site!" Learn more at thespacecookie.com Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ  Thank you for being part of the Low Energy Leads community!

If you’re selling digital products, you want to know what’s working for others! This is a bonus episode packed full of great learnings and ideas you can try for yourself from UX Playbook founder Chris Nguyen. Chris started UX Playbook less than two years ago and has already grown his audience to over 50k combined. In the last 6 months alone, he’s MORE THAN DOUBLED his revenue primarily selling digital products. Wondering how he does it? It’s surprisingly simple tweaks! Tune in to hear how he built his audience, where revenue is coming from and what works to drive sales. You’ll love this episode if: You need fresh test ideas for your digital products You’re wondering about naming and pricing your products You love a good success story Follow along with the Canva board we're looking at throughout this episode: https://lowenergyleads.com/p/which-revenue-stream-are-you-really-good-at Mentioned in this episode Senior Designer Bundle: https://uxplaybook.org/senior Portfolio Critique: https://uxplaybook.org/critique Coaching Workshop: https://uxplaybook.org/coaching Austin Church's pricing book: https://www.austinlchurch.com/free-money-book Connect with Chris Website: https://uxplaybook.org LinkedIn: https://www.linkedin.com/in/uxchrisnguyen/ Freebies: https://uxplaybook.org/freebies Connect with Lex Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com ⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman ⁠⁠⁠⁠Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠ Buy Me a Coffee: ⁠⁠⁠⁠https://www.buymeacoffee.com/lexroman ⁠⁠⁠⁠Sponsor the show Get in touch to trade promo or become a show sponsor: ⁠⁠⁠⁠https://www.passionfroot.me/lex-roman⁠⁠⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ  Thank you for being part of the Low Energy Leads community!

You know you need reviews but how many and what kind? When it comes to digital products, they're even more important because rarely speak to your customer before they buy.In this episode, we look at 6 trends in how product sellers are using reviews and we talk about how to get better at capturing them.This is the last episode in a five part series on Selling Digital Products. You'll love this episode if:Your reviews are sad or badYou're not sure where to place reviewsYou're wondering how to get better reviews*UPDATE AUGUST 2025: I no longer use Senja for reviews, check out Shoutout using my link* https://lexroman.com/shoutoutWatch my overview of their tool: https://www.youtube.com/watch?v=8NlHxN5-ErIMentioned in this episodeAdham Dannaways's Practical UI: https://www.practical-ui.com/Midnight Underdog: https://midnightunderdog.gumroad.com/l/OGiHwKirsten's Million Dollar Email: https://kirstenroldan.com/million-dollar-emailJosh Spector's Skill Sessions: https://joshspector.com/sessions/Jay Wang's homepage: https://jayyanginspires.com/Liz Wilcox's shop: https://lizwilcox.com/products/Kieran Drew's course: https://highimpactwriting.co/ Growthtrackers is on hiatusLex's shop: https://shop.lexroman.comConnect with Lex RomanWebsite: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://revenuerulebreaker.com/LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠⁠Toolkit: ⁠⁠⁠https://lexroman.com/toolkit⁠⁠⁠Buy Me a Coffee: https://ko-fi.com/lexromanSponsor the showGet in touch to trade promo or become a show sponsor: ⁠⁠⁠⁠https://lexroman.com/partnersCreditsMusic from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

Is it even possible to make good money from digital products if you're also selling services? Turns out yes! Today, we turn to Jeff White and Amy Santee. Both successful service providers and successful digital product sellers. In this episode, they share some of what's worked towards making digital products worthwhile and how they balance it with selling services. This is the fourth episode in a series on Selling Digital Products. You'll love this episode if: You have a low cost offer you wish would sell better You're not sure how to balance products and services You want to know other people's marketing secrets! Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠ Join a livestream: ⁠⁠⁠https://lu.ma/growthgym⁠⁠⁠ Connect with Jeff White LinkedIn: https://www.linkedin.com/in/jwhiteux/ Course Website: https://www.uxstorytelling.io/ Agency Website: https://www.stepladderux.com/ Connect with Amy Santee Website: https://www.amysantee.com/ Shop: https://amysantee.gumroad.com/ LinkedIn: https://www.linkedin.com/in/amysantee/ Podcast: https://www.whatiswrongwithhiring.com/ Connect with Lex Roman Website: ⁠⁠⁠https://lexroman.com⁠⁠⁠ Newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/lexroman⁠⁠⁠ Toolkit: ⁠⁠https://lexroman.com/toolkit⁠⁠ Buy Me a Coffee: ⁠⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠⁠ Mentioned in this episode Gumroad for selling products Senja for reviews Amy's rave post from a fan on LinkedIn Sponsor the show Get in touch to trade promo or become a show sponsor: ⁠⁠⁠https://www.passionfroot.me/lex-roman⁠⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ  Thank you for being part of the Low Energy Leads community!

How do you become the *go to* person for what you're selling? This is the third episode in a series on Selling Digital Products. In this episode, I cover messaging and naming by looking at a couple very successful digital product makers and formulating ideas I can apply. You'll love this episode if: You have a low cost offer you wish would sell better You're wondering why your sales page conversion rate is low You're not so great at messaging (like me!) Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠ Join a livestream: ⁠⁠https://lu.ma/growthgym⁠⁠ Connect with Lex Roman Website: ⁠⁠https://lexroman.com⁠⁠ Newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/lexroman⁠⁠ Toolkit: ⁠https://lexroman.com/toolkit⁠ Buy Me a Coffee: ⁠⁠https://www.buymeacoffee.com/lexroman⁠⁠ Mentioned in this episode Stay Booked Roadmap: ⁠⁠https://lexroman.gumroad.com/l/staybookedroadmap⁠⁠ Rev Your Referrals System: ⁠⁠https://lexroman.gumroad.com/l/rev⁠⁠ Strategist Pame Barba: http://www.mspamelabarba.com/ UX Career Coach Amy Santee: https://www.amysantee.com/ Pascio's Notion templates: https://pascio.com/ Justin Welsh's LinkedIn System: https://learn.justinwelsh.me/linkedin Pablo Stanley: https://linkedin.com/in/pablostanley1 Gumroad's free one hour masterclass on high converting sales pages: https://gumroad.gumroad.com/l/gumroadsalespage Live show with Katie Allen: https://www.youtube.com/watch?v=6SXC7J22Mqk Sponsor the show Get in touch to trade promo or become a show sponsor: ⁠⁠https://www.passionfroot.me/lex-roman⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

Where do you sell digital products ESPECIALLY when you have more than one offer? This is the second episode in a series on Selling Digital Products. In this episode, I dig into channels where I can and should sell digital products. We look at six areas: website, newsletter, podcast, product marketplace, verbal calls to action, and affiliates You'll love this episode if: You have a low cost offer you wish would sell better You're wondering where to sell it if you have multiple offers You're thinking about selling a digital tool or product Step off the marketing treadmill when you get the Low Energy Leads newsletter: ⁠https://read.lowenergyleads.com⁠ Join a livestream: ⁠https://lu.ma/growthgym⁠ Connect with Lex Roman Website: ⁠https://lexroman.com⁠ Newsletter: ⁠https://read.lowenergyleads.com⁠ LinkedIn: ⁠https://www.linkedin.com/in/lexroman⁠ Toolkit: https://lexroman.com/toolkit Buy Me a Coffee: ⁠https://www.buymeacoffee.com/lexroman⁠ Mentioned in this episode Stay Booked Roadmap: ⁠https://lexroman.gumroad.com/l/staybookedroadmap⁠ Rev Your Referrals System: ⁠https://lexroman.gumroad.com/l/rev⁠ Sales System episode: https://www.lowenergyleads.com/28 Sponsor the show Get in touch to trade promo or become a show sponsor: ⁠https://www.passionfroot.me/lex-roman⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

How do you sell a low cost digital download in a low effort way? I've built my business selling consulting, speaking and a membership. The path to selling a $5 download has always stumped me. But no more will I fear the low cost offer! Together, we're embarking on a series on "Selling digital products" where I will review, test and build better mechanics for selling one of my tools. This is the first episode in the series and it covers what I've learned selling my Stay Booked Roadmap (a digital workbook). I go through the timeline of sales, what I tried and what worked that I'm going to build on for the future. You'll love this episode if: You have a low cost offer you wish would sell better You're wondering how to troubleshoot sales You're thinking about selling a digital tool or product Step off the marketing treadmill when you get the Low Energy Leads newsletter: https://read.lowenergyleads.com Join a livestream: https://lu.ma/growthgym Connect with Lex Roman Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Mentioned in this episode Senja for reviews: https://lexroman.com/senja Stay Booked Roadmap: https://lexroman.gumroad.com/l/staybookedroadmap Rev Your Referrals System: https://lexroman.gumroad.com/l/rev Email experiments episode: https://www.lowenergyleads.com/15 Sponsor the show Get in touch to trade promo or become a show sponsor: https://www.passionfroot.me/lex-roman Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

Recurring revenue can be great, but are memberships right for you? And how exactly do you run a successful membership? In this video, I share 11 lessons learned from this past year and a half of running my current membership. Things I got right, things I got wrong, how to pivot when you get things wrong and what to look out for if you're planning to operate a membership program. I'm on my 2nd membership and my 3rd subscription business. This video is about Growthtrackers, my growth marketing experimentation program for creatives. You'll love this episode if: 1) You're thinking of launching a membership 2) You're growing your membership 3) You're already in Growthtrackers 4) You're thinking of becoming a Growthtracker! Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Mentioned in this episode Growthtrackers website: https://joingrowthtrackers.com Guest Pass: https://joingrowthtrackers.com/guestpass Lisa Princic, membership expert: https://scalingdeep.com/ Connect with Lex Roman Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman Buy Me a Coffee: https://www.buymeacoffee.com/lexroman Upcoming Online Events Find upcoming live shows and events here: https://lu.ma/growthgym Get Growthtrackers Guest Pass Your ticket to making smarter marketing bets. Stop throwing spaghetti at the wall and prove what works for you: https://joingrowthtrackers.com/guestpass Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at ⁠⁠https://www.uproarcoaching.com/shortwave Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

Thinking about making your service a subscription? Subscriptions are an exciting business model, but it’s still pretty new for service providers. Designers, copywriters—even lawyers are rethinking the idea of a retainer and creating memberships and communities instead. This episode is an interview with Chris Valdheims, co-founder of Counsel for Creators, not your typical law firm. Counsel for Creators focuses entirely on creative businesses. They’ve created a legal subscription service that makes their work super accessible to even creatives just starting out. They pair that with packaged services like trademarks and business formation.  You’ll love this episode if: 1) You’re thinking of launching a membership 2) You are testing out different business models 3) You’re scaling beyond yourself Step off the marketing treadmill when you get the Low Energy Leads newsletter. Mentioned in this Episode Counsel for Creators MixMax AutoPilot Connect with Chris LinkedIn Counsel for Creators Hypermemoir podcast Hypermemoir newsletter Connect with Lex Website Newsletter LinkedIn Buy Me a Coffee Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at ⁠⁠⁠https://www.uproarcoaching.com/shortwave⁠ Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

Can you run a business WITHOUT social media? In this episode, we answer that question. I’m joined by social media agency owner and business mentor Laura Sinclair. You’ll be surprised to learn what she has to say about the role of Instagram in your lead generation. If you’ve been grinding away at the content factory, you might want to step into the sunlight and listen to Laura's advice for getting the most out of your marketing time. You’ll love this episode if: You’re sick of social media Social media isn’t paying off anymore You want a refreshing take on timeless marketing methods Step off the marketing treadmill when you get the Low Energy Leads newsletter. Connect with Laura Sinclair Website LinkedIn Instagram Podcast Free Community Connection Call Connect with Lex Roman Website Newsletter LinkedIn Buy Me a Coffee Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at ⁠⁠⁠https://www.uproarcoaching.com/shortwave⁠ Credits Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community! Leave me a voicemail with your thoughts on this episode.

How will you get clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024. This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business). Part 2 unpacks dying revenue streams, standing out with your messaging and why collaborations are your strongest play this year. You’ll love this episode if: 1) You have no idea where to focus your marketing energy in 2024 2) Your current marketing channels aren't working great 3) You like hearing generic advice get challenged Step off the marketing treadmill when you get Low Energy Leads:⁠ https://read.lowenergyleads.com⁠ Connect with Mark ⁠Instagram @m.tioxon⁠ ⁠Instagram @witchykombvchy⁠ ⁠Order his kombucha⁠ Connect with Lex ⁠Newsletter⁠ ⁠Website⁠ ⁠Live Show⁠ Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at ⁠⁠⁠https://www.uproarcoaching.com/shortwave⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

How will you find clients this year? Two creative entrepreneurs give you their takes! Here's what we think your best bets for winning channels, revenue streams and messaging are for 2024. This episode features Mark Tioxon (10+ years in the photography business and 3+ years in the kombucha business). Tune in to hear lots of food for thought as you nail down your marketing strategy for this year. From "existing long enough for people to find you" to Mark's "imperfect on purpose" Instagram strategy, you'll find surprising and heartening approaches you can weave into your world. You’ll love this episode if: 1) You have no idea where to focus your marketing energy in 2024 2) Your current marketing channels aren't working great 3) You like hearing generic advice get challenged Step off the marketing treadmill when you get Low Energy Leads: https://read.lowenergyleads.com Connect with Mark Instagram @m.tioxon Instagram @witchykombvchy Order his kombucha Connect with Lex Newsletter Website Live Show Sponsor This episode is brought to you by Shortwave from Uproar Coaching. Shortwave is an on demand coaching experience for women and femmes who want to be their most colorful selves at work. Learn more at ⁠⁠https://www.uproarcoaching.com/shortwave Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

Join the Get More Referrals Challenge at ⁠⁠⁠https://lowenergyleads.com/challenge⁠⁠⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. As we jump into Day 4 of our challenge, we're ready to send off your referral requests! By combining your persuasive one-step ask with your enticing success story, you're sharing a compelling message that is sure to capture the attention of potential referral partners and their networks. Tune into this episode to hear more about how to pull this together and get it sent. Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist and join us today Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: ⁠⁠⁠⁠https://lexroman.gumroad.com/⁠⁠⁠⁠ Connect with Lex Website: ⁠⁠⁠https://lexroman.com⁠⁠⁠ Newsletter: ⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠ LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/lexroman/⁠⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

Join the Get More Referrals Challenge at ⁠⁠⁠⁠https://lowenergyleads.com/challenge⁠⁠⁠⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. This is the last step in our challenge: choosing a stay in touch channel. In Day 5, we look at how to maintain year-round relationships with your referral partners. This involves nurturing and strengthening your connections, so that you remain top-of-mind and can continue to generate new business opportunities. We'll discuss creative and authentic ways to stay in touch, ensuring that your referral network remains strong and vibrant throughout the year. Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist and join us today Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: ⁠⁠⁠⁠⁠https://lexroman.gumroad.com/⁠⁠⁠⁠⁠ Connect with Lex Website: ⁠⁠⁠⁠https://lexroman.com⁠⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://read.lowenergyleads.com⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/lexroman/⁠⁠⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

Join the Get More Referrals Challenge at ⁠⁠https://lowenergyleads.com/challenge⁠⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. Moving on to Day 3, we'll tackle one of the most crucial steps in the referral process: asking for the referral. It's all about making it as easy and convenient as possible for your referral partners to recommend your services. In this step, we'll cover three different approaches to making a one step ask. You'll have the opportunity to decide which method works best for your particular business and audience, tailoring your ask to ensure maximum impact and success. Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist and join us today Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: ⁠⁠⁠https://lexroman.gumroad.com/⁠⁠⁠ Connect with Lex Website: ⁠⁠https://lexroman.com⁠⁠ Newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/lexroman/⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

Join the Get More Referrals Challenge at ⁠https://lowenergyleads.com/challenge⁠ Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. In Day 2 of the challenge, we focus on one of the most effective ways to attract referrals—sharing your success stories. I'll guide you through a simple three-part structure that you can use to craft compelling and convincing success stories that showcase your expertise and build trust with potential referral sources. Stay tuned for Day 3, where we'll delve into the art of asking for referrals with confidence.Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist on YouTube and start the challenge today. Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: ⁠https://lexroman.gumroad.com/⁠ Connect with Lex Website: ⁠⁠https://lexroman.com⁠⁠ Newsletter: ⁠⁠https://read.lowenergyleads.com⁠⁠ LinkedIn: ⁠⁠https://www.linkedin.com/in/lexroman/⁠⁠ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!

Join the Get More Referrals Challenge at https://lowenergyleads.com/challenge Looking to grow your client base through word of mouth referrals? If so, join the 5-day Get More Referrals Challenge to learn proven strategies for turning word of mouth into a powerful marketing tool. Kicking off the challenge, Day 1 is all about building your referral network. We'll start by creating a comprehensive list of potential referral sources, drawing on your past experiences and future aspirations. If you're feeling stuck, don't worry—I'll provide some creative prompts and expert tips to help you identify new opportunities.Whether you're a seasoned professional or just starting out, Day 1 of the challenge is the perfect starting point for building a thriving referral network. Don't miss out on this opportunity to build your referral network and grow your business. Find the full challenge series in the Get More Referrals Challenge playlist on YouTube and join us today Pre-order the Rev Your Referrals System Coming in January, this set of templates and trackers comes ready to use. No video watching necessary. Grab it in my store at a discount during the pre-order period: ⁠https://lexroman.gumroad.com/ Connect with Lex Website: https://lexroman.com Newsletter: https://read.lowenergyleads.com LinkedIn: https://www.linkedin.com/in/lexroman/ Credits Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ Thank you for being part of the Low Energy Leads community!