Claim OwnershipGrow Your Occupancy
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Don‘t sell yourself short. Find ways to optimize sales, improve customer experience, differentiate yourself in a competitive senior living, active adult, 55+ living market. Hear what your prospects, residents, influencers have to say. Learn from sales experts both in and out of the senior living business. Elevate sales processes, shorten sales cycle, become one of the top 10% in a growing industry. With staffing becoming as much of a concern as occupancy, guests who specialize in attracting talent, identifying talent, hiring, onboarding and retention will also be featured. Grow Your Occupancy podcast offers everything from sales coaching, the psychology of sales, the buying cycle, the complexity of the emotional sale, informative discussions, and casual, fun conversations. The senior living and active adult markets continue to explode. Are you ready to GROW?
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Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Paula Rathgaber-Gomez, Chief Experience Officer of Sequoia Living, about not only the resident experience, but the prospect experience too.
Sequoia Living continuously seeks to learn what their residents and prospects want to craft and enhance their experience at Sequoia's communities. The result? At any given time, the portfolio is at or near 100% occupancy.
Thank you Yardi for generously sponsoring this episode of The Grow Your Occupancy Podcast.
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 7: what to do when you have enough leads, but your conversions are low.
Order your copy today on Amazon!
Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Kevin Yax, Sales & Marketing Director at Brookdale Garden Grove, an assisted living and memory care community in Orange County, California.
Kevin is relatively new to senior living, but he has achieved remarkable success in a short amount of time. In just a little over a year in his position he netted 47 units to reach 100% occupancy. That is an average of right around a net of four a month!
What is he doing to get these outcomes? Watch and find out!
This episode of The Grow Your Occupancy Podcast is sponsored by Yardi.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Kjersten Joachim, Executive Director of Sales & Marketing of Dow Rummel Village.
Dow Rummel Village is a very large senior living community in Sioux Falls, South Dakota, offering an entry fee model for independent living and a rental model for assisted living and memory care.
The community consistently meets and exceeds 95% occupancy - with a long waitlist - and has been like this for over eight years.
So how do they do it? Check out this episode of the Grow Your Occupancy Podcast to find out!
Thank you Yardi for generously sponsoring the Grow Your Occupancy Podcast.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Joshua Bentley, Senior Regional Vice President of Sales and Marketing at The Aspenwood Company.
The Aspenwood Company is a client of Grow Your Occupancy and their Remote Sales Specialist (RSS) service. Joshua shares his initial skepticism that RSS would be a robotic technology that fails to capture the essence of the human touch needed in the industry, and how he was ultimately sold on the professionalism and sales mastery of the specialists that provide this unique service.
Thank you Yardi for sponsoring this episode of The Grow Your Occupancy Podcast.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Mike Miller, President and CEO of Primo Solutions, LLC, about his insights into the senior living industry.
Since founding Primo Solutions 18 years ago, Mike and his team have conducted over 100,000 mystery shops and counting, giving him a unique perspective on what the industry can do better.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, recently talked with Jessi Barton, Community Relations Director at The Lodge at Stephens Lake in Jasper, Georgia.
Jessi not only diligently worked her way through the Grow Your Occupancy Selling Senior Living Workbook, she also shared her progress with Julie – and the impact it made on her success.
Thank you to our sponsor Yardi for making this podcast possible.
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 6: what to do when there's not enough sales activity.
Order your copy today on Amazon!
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(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 5: what to do when you're not getting enough QUALITY leads.
Order your copy today on Amazon!
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 4: what to do when you're not getting enough leads.
Order your copy today on Amazon!
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 3: the 10 "puzzle piece" solutions to occupancy challenges.
Order your copy today on Amazon!
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 2: the regional planner.
Order your copy today on Amazon!
(Re)Solving the Occupancy Puzzle - A Senior Living Regional, Sales, & Executive Director Playbook is the fully revised and updated 3rd edition of the industry favorite.
In this special edition of the Grow Your Occupancy Podcast, author Julie Podewitz takes a deep dive into chapter 1.
Order your copy today on Amazon!
Do you really need another strategic plan for driving sales in your senior living organization?
In this episode, Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Kevin Colley, Corporate Head of Sales at Bridge Senior Living, about working the plan you already have. It's important to keep things simple and focus on the fundamentals – or in Kevin's words, on the blocking and tackling.
Before you get stressed out about the move outs, work on the leading measures. The results will come but you've got to stay consistent.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Erin Thompson, Founder of Aspire for More With Erin, and Aaron Fish, Founder & CEO of Trestle Hospitality Concepts. Together, Erin and Aaron co-founded The Mentoring Company to help train the next generation of senior living leaders to succeed.
Erin and Aaron are the educators behind The New EDs Playbook: Creating an Impactful Community Culture, an online learning course available now in the Grow Your Occupancy Online Learning Library.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with longtime senior living marketing expert Lola Rain.
Lola shares her advice around budgets, knowing your cost per lead and your cost per move in to know best ways to allocate funds: where are the best places to put your marketing dollars and where maybe to pull those dollars from?
Lola is unique in that she works in a variety of different senior living spaces for different levels of care, with a focus on higher end CCRCs and rental communities. It's important to note that when she talks about one or two move-ins in a month, she's talking about the high end model of senior living with big dollar entry fees.
The initial connection with a senior living lead can make or break the sale. That's why it's so important to make the first connection a human connection with all new leads, and to track the metrics associated with those connections.
Julie Podewitz, CEO & Founder of Grow Your Occupancy, talks with Christa Daniello, Vice President of Sales at The Osborn, and Mona Hilton, CEO of Advantage Anywhere, about making a human connection with new leads, and how automation enables the sales team to focus on the human connection – i.e. picking up the phone – instead of babysitting lead nurturing activities.
Julie Podewitz, CEO and Founder of Grow Your Occupancy, talks with Erin Hennessey, CEO of Health Dimensions Group.
Erin shares her insights on her leadership journey to CEO, leading by values, hiring the right people, and the impact a strong executive director and strong sales director working together has in the success of a senior living community.
Julie Podewitz, CEO & Founder of Grow Your Occupancy talked with Karen Foley, Senior Vice President of Sales at LCB Senior Living, about their strategy for occupancy success.
Karen shares her philosophy that occupancy is the result of an entire team, not just the sales staff. Because a lot goes into maintaining occupancy, it's key that the sales directors are focused on what they're there to do – educating prospects to help them make a buying decision – and not distracted by other aspects of the operation.
For the first time in the history of the Grow Your Occupancy podcast, Julie Podewitz, CEO and Founder, is the guest!
Dresden Cincurak, VP of Business Development, turns the tables and takes the role of host as she interviews Julie about senior living sales and marketing and so much more!
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